Community
News coverage boosts giving after disasters – Australian research team’s findings may offer lessons for Los Angeles fires
Media coverage significantly influences charitable donations during disasters by highlighting urgency, personal stories, and the scale of the crisis, shaping public generosity and nonprofit support choices.
Cassandra Chapman, The University of Queensland
In late 2019 and early 2020, a series of devastating wildfires, known as the “black summer” bushfire disaster, left Australia reeling: More than 20% of the country’s forests burned.
As a scholar of the psychology of charitable giving, I have long been interested in the unique emotional response that disasters evoke – often generating an urgent and visceral wish to help.
I wanted to understand how and why people respond to a crisis of this magnitude. For the project, I teamed up with three Australian environmental psychology and collective action experts: Matthew Hornsey, Kelly Fielding and Robyn Gulliver.
We found that international media coverage of disasters can help increase donations. Our findings, which were published in the peer-reviewed academic journal Disasters in 2022, are relevant to the situation in Los Angeles, where severe fires destroyed thousands of homes and businesses in January 2025, devastating many communities.
That recovery could take years.
5 key factors affect generosity
All told, Australian donors gave more than US$397 million, or $640 million in Australian dollars, to support the recovery from the black summer bushfire disaster. The international community also rallied: U.S. and U.K. donors contributed an additional US$2.6 million. These donations were used to fund evacuation centers, support groups for victims, and cash grants for repairs and rebuilding, among other things.
When we surveyed 949 Australians about what influenced their donations and analyzed news articles about the disaster, we found that coverage of disasters significantly increased generosity and influenced which charities drew donations. This may be because news articles communicated directly the need for charitable support.
Using this survey data, we identified key factors that influenced how much money, if any, people donated in response to the bushfire disaster appeals. These five were linked with the amounts Australians donated:
• Scale: The sheer scale of the fires.
• Personal impact: Having been personally affected, knowing people who have been affected, or being worried that they will be affected in the future.
• Climate change beliefs: Believing that climate change is impacting the environment.
• News footage: The dramatic footage of the fires they have seen.
• Stories: The stories of those who have been affected.
Three of these factors – scale, news footage and stories – relate to information people were exposed to in media coverage of the disaster. Further, when we asked people how they chose which charities to support, they said that media coverage was more influential than either their friends and family or direct communication from those same charities.
These findings collectively show how media coverage can powerfully influence both how much people give to disaster relief and which nonprofits they choose to support.
Setting the agenda
In the next phase of our research, we tried to learn how media coverage affects the public’s generosity.
We downloaded every news article we could find about the disaster over the three-month period that fires raged and analyzed the text of 30,239 news articles using Linguistic Inquiry and Word Count software.
We looked at which kinds of language and concepts were being used in media coverage, and how frequently they were used compared with their use in everyday written language.
In addition to concepts we expected to see, like emergency, heroes and human loss, we found that the concepts of support and money frequently showed up in coverage. Words like “donations,” “help” and “support” occurred in 74% of news articles. Words having to do with money were even more common: They appeared almost twice as often as they do in ordinary written language.
Our findings suggest that news coverage may have helped to set the agenda for the huge charitable response to Australia’s wildfire disaster because the media told people what they should be thinking about in terms of that disaster. In Australia’s case, it was how they could help.
A consideration for the media
We also believe that it’s likely that news coverage of disasters like this one can serve an agenda-setting function by teaching the public how to think about the crisis.
To the extent that news coverage highlights concepts like support, possibly communicating that donating is a normal response to a crisis, it’s reasonable to expect people to donate more money.
Given that news coverage can influence how much someone donates, as well as which charities they choose to support, nonprofits responding to the Los Angeles fires may wish to encourage media outlets to mention their work in news coverage.
It is likely that being featured in news coverage – especially when calls to action or opportunities to donate are incorporated in an article – would result in more funds being raised for the charity’s response to the disaster.
Cassandra Chapman, Associate Professor, The University of Queensland
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Lifestyle
P.F. Chang’s Partners With Starlight Children’s Foundation for New “Spirit of the Zodiac” Giving Campaign
P.F. Chang’s launches Spirit of the Zodiac, a giving campaign supporting Starlight Children’s Foundation with Bao plush purchases and in-restaurant donations.
P.F. Chang’s Launches Spirit of the Zodiac Campaign to Support Starlight Children’s Foundation
P.F. Chang’s is launching a new annual charitable initiative designed to bring comfort to children during hospital stays. The Scottsdale-based restaurant brand announced Spirit of the Zodiac, a giving program inspired by the Chinese zodiac, with its inaugural campaign—Year of the Fire Horse: Spirit of Strength—benefiting Starlight Children’s Foundation.
What the campaign supports
Starlight Children’s Foundation serves more than 800 children’s hospitals nationwide, providing programs such as toy deliveries, hospital gowns, gaming stations, and other experiences intended to help kids feel more comfortable, connected, and supported during medical care.
How guests can participate (Sept. 2–Sept. 30)
From September 2 through September 30, 2026, guests can purchase Bao, a limited-edition horse plushie, for $10 through dine-in transactions at participating P.F. Chang’s restaurants (while supplies last). For each Bao purchased, P.F. Chang’s will donate an identical Bao plushie to Starlight for distribution through its hospital network—up to 20,000 donated plushies.
Guests can also support the campaign by rounding up their checks or making a direct donation in restaurant. The overall effort aims to raise $500,000 to support Starlight’s work with children and families.
Bonus offer for donors
P.F. Chang’s says guests who purchase Bao or make an in-restaurant donation of $10 or more to Starlight will receive an offer for a complimentary appetizer with the purchase of an entrée on a future dine-in visit, valid through October 31, 2026 (restrictions apply; participating locations only).
A story component for families
The campaign also includes a storytelling element: Bao’s journey will be featured in a digital story and an original children’s book by author Jenny Liao and illustrator Adriane Tsai, expected to publish later this month.
What to watch for
P.F. Chang’s and Starlight plan to continue the partnership beyond September, including in-hospital catering and plush deliveries in early October.
For more information, visit www.pfchangs.com/offers/spirit-of-the-zodiac. To learn more about the partnership, visit starlight.org/pfchangs.
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Community
9/11 Day Awards $3 Million in Grants to Expand Volunteer Opportunities Nationwide Ahead of 25th Anniversary
9/11 Day announced $3 million in grants to nearly 200 groups across 40 states, expanding service projects for the 25th anniversary observance.
As the United States approaches the 25th anniversary of September 11, 2001, the nonprofit 9/11 Day is putting major resources behind a familiar idea with renewed urgency: remembrance through service. The organization—founded by 9/11 families and leaders and co-led by co-founders David Paine and Jay Winuk—announced $3 million in grants to roughly 200 nonprofits, schools, and community groups across 40 states to expand local volunteer projects tied to this year’s September 11 National Day of Service and Remembrance.
The funding is designed to dramatically increase the number of ways Americans can participate close to home, from food insecurity initiatives to neighborhood cleanups and support programs for veterans and first responders. Together, grant recipients are expected to engage more than 70,000 volunteers nationwide.
A major push toward youth-led service
More than 70% of the grant funding is going to youth organizations and educational institutions, including K–12 schools, universities, and other learning programs. The emphasis reflects a generational reality: millions of students today know 9/11 primarily through textbooks, family stories, and classroom lessons.
“For many students participating in the observance this year, 9/11 is something they’ve only encountered in textbooks or through stories from parents and grandparents,” said Jay Winuk, co-founder and executive vice president of 9/11 Day and a 9/11 family member. “By connecting history with hands-on service, we’re helping young people understand that the legacy of 9/11 isn’t defined only by tragedy. It’s also defined by compassion, resilience and the responsibility we all share to care for one another.”
Youth-focused projects supported by the grants include school-wide days of service, hunger-relief efforts, donation drives, community improvement work, and service-learning initiatives that connect the history of September 11 with practical ways to help others.
UNIITE for Good: turning an anniversary into a nationwide “doing good” moment
The grant program is a cornerstone of 9/11 Day’s nationwide UNIITE for Good campaign, scheduled to officially launch August 24. The campaign aims to transform the 25th anniversary into what organizers describe as America’s largest day of doing good—channeling remembrance into tangible community impact.
The program is administered in collaboration with AmeriCorps, with principal funding provided by AmeriCorps and the Popeyes Foundation. A special emphasis this year is addressing hunger—an issue described in the release as an “ever-growing hunger crisis across the nation.”
Meeting community needs where people live
Grant-funded projects span urban, suburban, and rural communities. Activities include assembling meals for individuals and families facing food insecurity, packing care kits for veterans and first responders, restoring community spaces, and strengthening schools and neighborhoods.
Beyond the service itself, the grants are also intended to help local groups recruit volunteers, purchase supplies, coordinate logistics, and expand the number of service opportunities available in their areas.
“As we mark the 25th anniversary of 9/11, we have a responsibility to preserve not only the memory of that day and those lost and injured, but also the extraordinary way Americans came together in the aftermath of the attacks,” said David Paine, president and co-founder of 9/11 Day. “These community-led projects are helping rekindle that spirit of unity, compassion and service by bringing neighbors together to help solve local challenges.”
AmeriCorps echoed that message, framing service as a way to honor those who responded in the immediate aftermath of the attacks.
“This year, we invite Americans to carry forward that enduring spirit of unity and service by becoming a hero for someone in need,” said Emily Stock, project manager for Volunteer Initiatives at AmeriCorps, noting that AmeriCorps-funded projects will include food drives, home repairs, neighborhood cleanups, and disaster preparedness activities.
The Popeyes Foundation also highlighted its community-focused mission and its role in supporting local projects.
Why this anniversary matters now
Organizers say the 25th anniversary arrives at a pivotal moment: more than 100 million Americans are now too young to have personal memories of September 11. That makes this milestone one of the last major opportunities to connect those who lived through the day with younger generations learning about it as history.
Examples of grant-supported efforts include:
- Marshall University, which plans to build on its existing 9/11 Days of Service tradition, including a Memorial Stair Challenge and volunteer projects supporting veterans, first responders, and families in need.
- Middlebury Elementary School, which will expand hands-on service activities that teach younger students about 9/11 through compassion and community action.
- University of South Dakota, where students will work alongside community partners to address local needs while learning how service can bridge backgrounds and perspectives.
How to get involved
A full list of 2026 9/11 Day Grant Program recipients is available through 9/11 Day. To learn more about the September 11 National Day of Service and Remembrance—and to find ways to participate—visit 911day.org.
STM Daily News will continue tracking community service initiatives and local observances tied to the 25th anniversary as September approaches
Community
Kia and its Dealers Expand Community Giving Nationwide
Expand Community Giving Nationwide: Kia announced its fifth annual “Accelerate the Good” dealer match program, which supports St. Jude Children’s Research Hospital. The program also donates to other organizations that make a positive impact in their communities.
Kia and its Dealers Expand Community Giving Nationwide
(Feature Impact) Families often arrive at St. Jude Children’s Research Hospital with a tough road ahead. Their child has been diagnosed with cancer, and they’re navigating a complex treatment plan. One thing that families don’t have to worry about is how they’ll pay for this upheaval to their lives. In 2026, Kia donated $2 million to St. Jude to help ensure families don’t receive a bill for medical costs, housing or food during treatment.
Watch this video to learn more
Kia announced its fifth annual “Accelerate the Good” dealer match program, which supports St. Jude Children’s Research Hospital. The program also donates to other organizations that make a positive impact in their communities.
Donations from a network of nearly 800 dealers support organizations such as No Kid Hungry, Toys for Tots, Operation Homefront and several other groups dedicated to children’s health, hunger relief, disaster response and veterans’ well-being. Kia employees also lead volunteer efforts to benefit community pantries, beach cleanups and clothing drives.
“The continued success of our ‘Accelerate the Good’ initiative reflects the shared commitment of Kia and our nationwide retailer network to invest in the communities we serve,” said SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America. “Together, we are proud to support organizations that deliver lifesaving care, strengthen families, fight hunger and create meaningful opportunities for people across the country.”
Ahead of September’s Childhood Cancer Awareness Month, Kia and its dealers have reached an important milestone: more than $7.7 million donated to St. Jude Children’s Hospital in four years. The donations are part of Kia’s broader community giving initiatives.
To learn more about how Kia is accelerating good in their communities, visit kia.com.
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