Food and Beverage
Now and Later: The Candy That Taught Us Patience (and Stuck to Our Teeth)
A nostalgic look at Now and Later candy, its history, bold flavors, and why cherry remains a childhood favorite for generations.
Assorted flavors of Now and Later candies, a chewy taffy made by Farley’s and Sathers and sold in the United States. Image Credit:
Now and Later candy has been a staple of American childhood for generations, known for its bold fruit flavors and famously long-lasting chew. First introduced in 1962, the candy became a cultural icon of corner stores, schoolyard trades, and after-school treats. Among its many flavors, cherry stood out as a fan favorite—delivering a rich, lingering taste that made Now and Later more than just candy, but a shared memory of growing up.
A Candy Built to Last
Now and Later candy was introduced in 1962 by the Phoenix Candy Company, and its name was more than clever branding. It was a promise. You could enjoy it now—and still be chewing it later. Unlike many candies that dissolved quickly, Now and Later were intentionally firm, almost stubbornly so. They softened as you chewed, rewarding patience with long-lasting flavor.
That firmness became part of the experience. You didn’t rush a Now and Later. You worked through it.
Cherry: The Standout Flavor
While the brand offered plenty of bold fruit options—grape, apple, strawberry, watermelon—cherry stood apart. It wasn’t subtle. It was rich, sweet, slightly tart, and unmistakably artificial in the best possible way. Cherry didn’t fade quickly either. It lingered, coating your taste buds and staying with you through the entire chew.
Ask anyone who grew up with Now and Laters, and many will tell you the same thing: cherry was the one you hoped to pull from the pack.
A Ritual, Not Just a Candy
Now and Laters weren’t just eaten—they were managed. Some kids warmed them in their pockets to soften them. Others bit off tiny pieces to make them last longer. There were unspoken rules: don’t pull too hard, don’t rush it, and never assume you’d be done in five minutes.
In a way, Now and Later taught a small lesson in patience—long before we had endless scrolling, instant gratification, or same-day delivery.
A Cultural Snapshot of Childhood
Candy like Now and Later represents a time when small pleasures mattered. A quarter or a dollar could buy a moment of joy that lasted through recess, the walk home, or an afternoon bike ride. You didn’t need a screen or a subscription—just a square of candy in a bright wrapper.
It’s no coincidence that Now and Later remain deeply nostalgic for people who grew up in the 1970s, ’80s, and ’90s. They’re tied to a physical, tangible childhood—one where time moved slower and experiences lasted longer.
Still Around, Still Remembered
Though ownership of the brand has changed over the years, Now and Later still exist today, and the flavors remain recognizable. But for many, the real magic lives in memory: that first bite, that stubborn chew, and that unmistakable cherry taste that refused to quit.
Some candies are forgettable. Now and Later—especially cherry—weren’t.
They didn’t just give us something sweet.
They gave us something to hold onto.
Want to get the full story? The links below dive deeper into the history of Now and Later candy, its flavors, and why it’s still remembered decades later. If this sparked a few childhood memories, they’re worth checking out.
- Official Now and Later Brand Page (Ferrara Candy Company)
- The History of Now and Later Candy – CandyHistory.net
- Now and Later Candy History – OldTimeCandy.com
- A Brief History of Now and Later Candy – Mental Floss
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Food and Beverage
Hawksmoor Boston Opens Sept. 8 in Fort Point at 15 Necco Street
Hawksmoor, the acclaimed London steakhouse, opens Sept. 8 in Boston’s Fort Point with dry-aged steaks, seafood, cocktails, and a Sunday roast tradition. Hawksmoor Boston
Last Updated on September 9, 2026 by Daily News Staff
Hawksmoor, the London-born steakhouse known for its charcoal-grilled, dry-aged cuts, is opening its first Boston location on September 8. Hawksmoor Boston is located on the ground floor of 15 Necco Street in Fort Point, with seating for 280 guests indoors and on an outdoor terrace overlooking the Fort Point Channel. The restaurant will be open for lunch and dinner throughout the week.
What’s on the menu
Hawksmoor says it’s bringing its “do things properly” steakhouse approach to Boston, sourcing from local purveyors using sustainable systems and dry-aging each cut for deeper flavor and tenderness. Steaks are seasoned with Maldon sea salt, cooked over high-heat charcoal, rested before serving, and paired with a side of roasted bone marrow.
The kitchen is led by Executive Chef Thomas Park (previously Saltie Girl; before that Uchi in Austin), with an emphasis on local seafood and technique. Menu highlights include charcoal-roasted scallops wild-harvested from Georges Bank and Maine lobster, plus Boston-specific additions like a Lobster Crumpetand a Beer-Battered Fish Butty made with local haddock and jalapeño tartar sauce.
Sunday Roast + cocktails
Boston will also get a classic British tradition: the Hawksmoor Sunday Roast, featuring slow-cooked dry-aged roast beef served with giant Yorkshire puddings, beef-dripping roast potatoes, vegetables, and bone marrow-onion gravy.
The bar program is led by Beverage Director Liam Davy and includes Hawksmoor staples like Shaky Pete’s Ginger Brew, Sour Cherry Negroni, and ultra-cold Direct Martinis served at -2°F, alongside Boston-inspired cocktails and local beers.
Design details + reservations
Designed with Aria Design, the space features dark blue and green paneled walls, leather and velvet seating, and wood-and-brass tabletops—no white tablecloths or black-tie formality. Reservations are now available via OpenTable.
For more information, visit www.thehawksmoor.com/us/locations/boston and follow @HawksmoorBoson Instagram.
Source
- PRNewswire / Hawksmoor press release (Sept. 2, 2026): https://prnmedia.prnewswire.com/news-releases/hawksmoor-boston-londons-famous-steakhouse-opens-in-fort-point-on-september-8-302867194.html
Looking for more bites, sips, and local dining news? Head over to STM Daily News’ Food & Drink page for more food and beverage stories: https://stmdailynews.com/food-and-drink-3/
Sports
Chili’s Takes the ‘19th Hole’ Literally With Golf Course Pop-Up
Chili’s took the 19th-hole tradition to a new level with a limited-time golf course pop-up in Burbank featuring food, specialty margaritas and exclusive golf apparel.
BURBANK, Calif. — Chili’s Grill & Bar took its casual-dining game onto the golf course with a limited-time experience celebrating one of golf’s favorite traditions: the 19th hole.
The restaurant chain transformed the clubhouse at DeBell Golf Club in Burbank, California, into the Chili’s Golf Club, a two-day pop-up held Aug. 28–29. The event welcomed golfers and fans to enjoy Chili’s favorites, specialty drinks and a golf-inspired apparel collaboration.
The concept played off the traditional “19th hole” — the post-round gathering spot where golfers grab food and drinks, talk about the day’s round and, perhaps, make those missed putts sound a little closer than they actually were.
Chili’s Meets the Golf Course
Guests at DeBell could stop by after playing 18 holes — or simply visit the clubhouse — for Chili’s menu favorites such as the Triple Dipper. The pop-up also featured golf-themed drinks including the Transfusion Marg and Tee Time Marg, created specifically for the Chili’s Golf Club experience.
The promotion also teamed Chili’s with active-lifestyle apparel brand Rhoback for a limited-edition Rhoback X Chili’scollection featuring the Chili’s Golf Club crest. The lineup included performance polos, hoodies, quarter-zips, crewnecks and golf hats.
“Chili’s is the people’s clubhouse, so it only made sense to bring that spirit to the course,” George Felix, chief marketing officer and executive vice president of Brinker International, said in announcing the campaign.
Food, Golf and Entertainment Collide
Chili’s extended the promotion beyond the course with a campaign film celebrating everyday golfers — particularly those whose enthusiasm for the game may be considerably stronger than their scorecards.
The film featured appearances by Wesley Bryan, Caleb Pressley, Jena Sims Koepka, Chaz Bowker, Josh Kelley and JaNa Craig, bringing together golf, entertainment, food and lifestyle culture around the familiar 19th-hole tradition.
Although the Burbank pop-up lasted only two days, the campaign offers another example of restaurant brands looking beyond the dining room to connect food with sports, entertainment and fan culture.
For Chili’s, that meant finding a place where burgers, margaritas, golf stories and questionable scorecards already seemed like a natural fit.
Source
- Chili’s — “Chili’s is Fulfilling Every Golfer’s Dream by Opening on a Golf Course. Yes, Really.” — Original Aug. 26, 2026 press release announcing the Chili’s Golf Club promotion.
Related Links
- Chili’s Golf Club — Official Event Page — Details about the DeBell Golf Club takeover, food, specialty margaritas and Rhoback collaboration.
- DeBell Golf Club — Official Website — Information about the Burbank public golf course that hosted the Chili’s Golf Club.
- DeBell Golf Club — Golf Course Information — Background on the 18-hole, par-71 municipal course in the Verdugo Mountains.
- Rhoback X Chili’s Golf Club Collaboration — Rhoback’s official page covering the limited-edition golf apparel collaboration.
- Rhoback Official Website — More from the active-lifestyle apparel company involved in the Chili’s Golf Club campaign.
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recipes
Grab-and-Go Peanut Butter and Jelly Oat Bars for Busy School Days
The combination of creamy peanut butter and sweet fruit has been familiar, comforting and easy to enjoy for generations. Think beyond the traditional sandwich by turning those flavors into these snackable Peanut Butter and Jelly Oat Bars. With a texture somewhere between baked oatmeal and a soft granola bar, the bars are moist but hold together well, making them a tasty, healthy option to take on the go.
Grab-and-Go Peanut Butter and Jelly Oat Bars for Busy School Days
(Feature Impact) Peanut butter and jelly is a childhood favorite for a reason. The combination of creamy peanut butter and sweet fruit has been familiar, comforting and easy to enjoy for generations.
Think beyond the traditional sandwich by turning those flavors into these snackable Peanut Butter and Jelly Oat Bars. With a texture somewhere between baked oatmeal and a soft granola bar, the bars are moist but hold together well, making them a tasty, healthy option to take on the go.
Naturally gluten-free, oats provide whole-grain carbohydrates and fiber to keep kids energized and satisfied, whether they’re grabbing bars for breakfast or adding them to their lunchboxes. Peanut butter contributes protein and healthy fats for nutritional balance, while bananas and jam increase the family’s daily fruit intake.
The recipe is forgiving, so feel free to experiment with extra mix-ins like flaxseed, hemp hearts or chopped nuts. To adapt it for nut allergies, swap in sunflower seed butter or a different alternative. Use whatever type of jam, preserves or fruit spread your family prefers.
Decorate the bars – and add a little extra sweetness – by drizzling on a Greek yogurt glaze and sprinkling colorful dried berries over the top.
Find more recipes for your family to enjoy throughout the school year at Culinary.net.
Peanut Butter and Jelly Oat Bars
Recipe adapted from Sally’s Baking Addiction
Prep time: 10 minutes
Bake time: 25 minutes
Servings: 16
- 1 cup mashed bananas (about 3 medium or 2 large)
- 1/2 cup creamy or crunchy peanut butter
- 1/4 cup brown sugar
- 1 egg
- 1/2 cup milk (or non-dairy milk of choice)
- 2 1/2 cups old-fashioned whole oats
- 1 teaspoon baking powder
- 1/2 teaspoon salt
- 1 teaspoon ground cinnamon
- 1 teaspoon pure vanilla extract
- raspberry or strawberry jam, to taste
Greek Yogurt Topping (optional):
- 1/2 cup Greek yogurt
- 1/2 teaspoon vanilla
- 1/2 cup powdered sugar
- freeze-dried raspberries or strawberries, to taste
- Preheat oven to 350 F. Line 9-inch square baking pan with parchment paper, leaving enough overhang on sides to easily remove bars from pan. Set aside.
- In large bowl or stand mixer, mash bananas. On medium speed, whisk in peanut butter, brown sugar, egg, milk, oats, baking powder, salt, cinnamon and vanilla. Batter should be thick but still pourable.
- Pour mixture into prepared pan and use spoon or knife to swirl jam into batter. Bake 25-28 minutes, or until center is set.
- Remove from oven and cool at room temperature 30-60 minutes then refrigerate pan until chilled, about 1 hour.
- Lift parchment paper to remove bars from pan then cut into 16 equal squares.
- To make optional yogurt topping: In bowl, whisk yogurt, vanilla and powdered sugar until smooth. Refrigerate at least 30 minutes before drizzling on bars. Add dried fruits, as desired.
- Store leftover bars in airtight container and refrigerate up to 10 days.
Notes: Egg can be replaced with 1/4 cup unsweetened applesauce. Bars are difficult to cut before chilling.
Photo courtesy of Unsplash
SOURCE:
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