Sports Events

Olympic Athletes Call for Peace from the Olympic Village: IOC President Bach Declares, “You are the Peace Ambassadors of Our Time”

Published

10 months ago

July 22, 2024

Today, hundreds of Olympic athletes from all 206 National Olympic Committees (NOCs) and the International Olympic Committee (IOC) Refugee Olympic Team united in a powerful call for peace. Just four days before the Opening Ceremony of the Olympic Games, these athletes gathered in the Olympic Village, donning scarves and holding flags emblazoned with the message “Give peace a chance.” This event was not only symbolic but also a poignant reminder of sport’s ability to foster peace and mutual understanding, evenamong athletes from countries currently in conflict.

IOC President Thomas Bach addressed the athletes, drawing on the legacy of Pierre de Coubertin, who revived the Olympic Games in Paris 130 years ago as a beacon of peace. Bach emphasized that today’s athletes are the modern-day ambassadors of peace. “You, the Olympic athletes, will show us how our world would be if we all lived in the same Olympic spirit of peaceful co-existence,” Bach stated. He highlighted the unique environment of the Olympic Village, where athletes from around the globe live together in harmony, respecting the same rules and each other, thereby sending a powerful message of peace to the world.

Beyond Olympic Village

President Bach urged athletes to extend their call for peace beyond the Olympic Village. “Please share this call for peace with all your fans, your family, and friends back home. In this way, our many voices will become one. This one voice will resound all around the globe. May this call inspire all the political leaders of the world to take action for peace,” he concluded.

The event also saw the inauguration of the Paris 2024 Olympic Truce Mural, attended by prominent figures including President Bach; Tony Estanguet, President of the Paris 2024 Organising Committee; Masomah Ali Zada, Chef de Mission for the IOC Refugee Olympic Team; Emma Terho, Chair of the IOC Athletes’ Commission (AC); and the entire Executive Board of the IOC. Together with athletes from all five continents, they signed the mural, reinforcing their commitment to peace.

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Olympians Call for Peace! ♬ original sound – STMDailyNews

“In this Village, there is a symbol within the symbol: it’s the Olympic Truce Mural,” said President Tony Estanguet. “It is the place of gathering and encounters, the place of sharing and peace. It reminds us of the message as humble as it is crucial: the Games cannot change everything, but they can carry something very strong, with the strength of example. An example for peace, solidarity, progress. An example we value and need more than ever in those troubled times.”

Masomah Ali Zada, representing the IOC Refugee Olympic Team, spoke passionately about the significance of peace for displaced people. “We are representing the stories of over 120 million forcibly displaced people across the world. This team knows only too well the importance of peace. The athletes have told me their stories. They know from their own experience what it is like to flee from your home, to have your safety taken from you and have no choice left but to flee because of the ever-increasing number of wars and violence,” she said.

Ali Zada expressed hope and pride in the Refugee Olympic Team’s unity and the broader message they convey. “The team embodies what is possible – it brings people together from different countries, languages, and cultures. Yet we are here, in one team, under a unified flag, the Olympic flag, representing peace and respect. Together,” she noted. She concluded by inviting all Olympic athletes to join in the call for peace, hoping to extend their message from the Olympic Games to the world in the pursuit of lasting peace.

The Olympic Truce Mural: A Symbol of Peace

The Olympic Truce Mural, a feature in every Olympic Village since the Olympic Winter Games in Turin 2006, stands as a powerful symbol of sport’s ability to promote peace. Each mural, uniquely designed for the specific Games, collects the signatures of thousands of athletes, coaches, and officials, all pledging their support for the Olympic Truce and the values it represents: peace, respect, solidarity, inclusion, and equality.

The mural also serves as a visual representation of the United Nations’ Olympic Truce Resolution, which calls on all nations to observe a cessation of hostilities during the Olympic and Paralympic Games. The resolution for the Paris 2024 Games, adopted by the UN in November 2023, underscores the Games’ role as a unifying event and highlights the leadership of athletes in promoting peace and human understanding.

Reviving an Ancient Tradition

The tradition of the “Olympic Truce,” or “Ekecheiria,” dates back to Ancient Greece, allowing safe passage for athletes and spectators to the ancient Olympic Games. The IOC revived this concept to protect the interests of athletes and harness the power of sport to promote broader peace, dialogue, and reconciliation.

Since 1993, the UN General Assembly has continuously supported the Olympic Truce, adopting resolutions every two years that align with the Olympic Games, thereby reaffirming the global commitment to building a peaceful and better world through sport and the Olympic ideal.

As the Olympic Games approach, the call for peace from the Olympic Village resonates strongly, reminding us all of the potential of sport to unite and inspire positive change in the world. The athletes, as peace ambassadors, carry forward this timeless message, urging global leaders and citizens alike to “Give Peace a Chance.”

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Charles Elliot

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Entertainment

5 Super Bowl commercials that deserve places in the advertising hall of shame

Published

2 weeks ago

May 5, 2025

The Conversation

Super Bowl — A true advertising face-plant happens when a commercial is both tone-deaf and completely forgettable. spxChrome/iStock via Getty Images

Matthew Pittman, University of Tennessee What makes something a flop? Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a flop in the world of advertising? Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to get things right. In my advertising classes, I often tell students that a commercial that’s controversial or disliked in the moment shouldn’t necessarily be considered a failure. In fact, enragement drives engagement. So if one of the goals of advertising is to keep the brand top of mind for consumers, a hated Super Bowl ad still accomplishes at least one goal. Think of the now-infamous Pepsi ad where Kendall Jenner “solves racism” with a can of Pepsi. Or all those raunchy GoDaddy ads that everyone rolled their eyes at, but the company kept running, year after year. Instead, a true advertising face-plant is a commercial that’s both tone-deaf and completely forgettable – so dull, off-putting or confusing that when a brand completely switches up its strategy, you almost don’t remember the massive blunder that compelled it to change course in the first place. Almost. So with this definition in mind, here are my submissions for five of the biggest Super Bowl advertising flops.

1. General Motors, 2007

Should viewers care about a ‘depressed’ robot?

A GM robot gets so depressed after getting fired that it jumps off a bridge to end its own existence. How endearing. The ad for the then-struggling automaker, which aired during Super Bowl 41 between the Indianapolis Colts and Chicago Bears, features a robot that struggles with depression and existential angst after learning its services are no longer needed on the assembly line. The robot questions its meaning and purpose and tries to combine dark humor and social commentary about the monotony of work and the inevitability of technological progress. But it ends up missing the mark for a few reasons. Suicide is pretty bleak for a Super Bowl spot, and mental health, in general, is a sensitive topic. There was little effort made to connect the spot to core GM brand values, which include inspiring “passion and loyalty” and “serving and improving communities.” Furthermore, the idea of robots having human emotions can be off-putting for many consumers – particularly at a time when many automotive and factory workers in the U.S. were rightly concerned about robots taking their jobs.

2. Groupon, 2011

The bizarre ad wasn’t funny and didn’t make much sense, either.

Sometimes I try to imagine the meetings at ad agencies where ideas for clients are batted around: “We need to promote this new app that lets families get products like smoothies at slightly discounted prices.” “OK, how about this: It starts as a Tibetan tourism ad. Then it takes a dark turn and suggests that Tibet is about to be wiped off the map. That’s when our client’s product gets introduced: We tell viewers that before Tibetan culture goes extinct, they should try fish curry, like these 200 people in Chicago who saved $15 at a Himalayan restaurant using Groupon.” “Excuse me?” “Oh – and let’s have the narrator be a white guy with long sideburns.” I have no idea how this one avoided the cutting-room floor.

3. Nationwide Insurance, 2015

Another death on the docket.

The insurance company used a strange mix of heartbreak and guilt-tripping to try to entice viewers to buy its policies during Super Bowl 49. The ad features a young boy narrating in a somber tone, listing all of the milestones he’ll miss because he’s dead: learning to ride a bike, travel the world, get married. The twist is that the cause of his death is an accident. That’s where Nationwide comes in: They offer life insurance to help offset tragedies. But wait – insurance doesn’t prevent tragedies. It merely provides compensation to “replace” what you lost. Both the morbid tone and twist were bizarre. Exploiting tragedies in advertisements is generally not going to win people over. I can’t imagine how it would feel to be a parent who’s lost a child and see this TV ad.

4. Audi, 2020

Everything everywhere all at once.

Can a “Game of Thrones” star join forces with Disney while highlighting the importance of sustainability to create an ad for … Audi? In the minute-long spot, Masie Williams, who plays Arya Stark on “Game of Thrones,” belts out the lyrics to “Let It Go,” the hit single from Disney’s “Frozen.” As she drives, pedestrians join her in song. At the end of the ad, Audi announces that they are finally making an electric car. The ad seems to be about “letting go” of fossil fuel dependence – the gas sign yells it, car dealership yells it, mechanics yell it – almost two decades after the first major electric car hit the market. Was it meant to be empowering? Funny? Inspirational? It tried to do a little bit of everything, leaving viewers grasping and gasping. Not to mention the song “Let It Go” had come out seven years prior, which made the whole production seem even more dated.

5. Just For Feet, 1999

A company-cratering advertisement.

Close your eyes. Imagine an ad that’s racist and confusing. Imagine an ad in which the main character is disappointed to receive the product being advertised. Imagine an ad so bad that the company sues the agency responsible for the ad because it destroyed their reputation and bankrupted them. Ladies and gentlemen, I give you Just For Feet’s “Kenyan Runner” Super Bowl ad. The ad depicts a barefoot Kenyan runner sprinting across a rugged landscape as a group of white men in military SUVs tracks him down as if on a hunting expedition. After they eventually catch him, they forcibly drug him by offering a mysterious beverage. The runner drinks it, collapses and wakes up to find that he is now wearing a pair of Just For Feet sneakers. He looks confused and distressed, as if he’d been violated. Bizarre and unsettling, indeed. Just For Feet filed for bankruptcy less than a year later. Matthew Pittman, Associate Professor of Advertising and Public Relations, University of Tennessee This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Senior Pickleball Report

Dreambreaker: A Pickleball Story Premieres April 11 on truTV

Published

2 months ago

April 1, 2025

Rod Washington, Michael J Sliwa

Excitement is building for pickleball fans and sports enthusiasts alike as the highly anticipated documentary Dreambreaker: A Pickleball Story is set to premiere on April 11, 2025, on truTV. This film captures the thrilling evolution of pickleball from a casual pastime to a burgeoning professional sport, offering an inside look at a fierce power struggle between two billionaire moguls determined to shape its future.

Narrated by Mike “Sleeves” Sliwa from The Senior Pickleball Report, Dreambreaker features appearances by top pickleball pros and sports icons, including John McEnroe and media personality Billy Bush. Crafted by writer Craig Coyne and directed by Ashley Underwood, the documentary explores the intertwining of sports, aspirations, and rivalries within the pickleball community.

Constantly Evolving Pickleball Story

With its rich narrative and compelling characters, Dreambreaker goes beyond the court to reveal the passion and politics that define the sport. Set your calendars for April 11 and prepare for a captivating journey that promises to enhance your appreciation of pickleball and its growing cultural significance. Don’t miss the chance to witness the drama and dreams that characterize this exhilarating game!

Authors

Rod Washington

Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts
Michael J Sliwa

Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts

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Entertainment

Peyton Manning and Eli Manning Face Off Live at Super Bowl LIX in FanDuel’s “Kick of Destiny 3” Campaign

Published

4 months ago

January 20, 2025

Daily News Staff

FanDuel customers can make a free pick in the FanDuel Sportsbook app on which Manning they think will win a live field goal competition for a chance to win a share of $10 million in Bonus Bets

NEW YORK /PRNewswire/ — FanDuel, North America’s premier online gaming company and an Official Sports Betting Partner of the National Football League, announced that Peyton Manning and Eli Manning, both two-time Super Bowl Champions, will compete head-to-head on Super Bowl Sunday for the first time in their legendary careers as they face off at Super Bowl LIX in the next installment of the Kick of Destiny. In FanDuel’s “Kick of Destiny 3,” the Manning brothers will have to win with their legs instead of their arms in a kicking competition where they will both attempt field goals live in New Orleans on Super Bowl Sunday.

The first ad spot from the “Kick of Destiny 3” campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker.

The live kicking competition will take place in the 3pm ET hour of the FOX Super Bowl Pregame Show and begin with each Manning attempting a 25-yard field goal to win the Kick of Destiny 3. If there is no winner after the initial kicks, the Mannings will get additional attempts. If a tiebreaker is needed after three rounds, the kicker who kicked it closest to the center target on the net in the last round will be declared the winner. FanDuel is offering customers the opportunity to make a free pick on which Manning they think will win through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10 million in Bonus Bets.

“With the Kick of Destiny, we set out to make FanDuel a part of Super Bowl Sunday,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd. “For year three, we’re raising the stakes by introducing a rivalry and a head-to-head Kick of Destiny competition. Peyton & Eli Manning will make history by competing against each other live for the first time in Super Bowl history. May the best Manning win!”

The first ad spot from the “Kick of Destiny 3” campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker. Making this dream a reality is why he is doing “Kick of Destiny 3.” Once Peyton finds out about this dream, he wants in and is determined to beat Eli. The integrated campaign will follow both Mannings as they prepare for the competition and culminates with the live, sudden-death field goal competition on Super Bowl Sunday.

“The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I’m feeling really good about my chances to get the win,” said Eli Manning. “I look forward to celebrating with everyone in America who picks me to beat Peyton.”

“Eli and I have always been competitive, and this is going to be a fun way to challenge each other in a completely different way,” said Peyton Manning. “I’ve been studying film of great kickers and training hard to make sure I bring home the win for everyone in America who picks me to beat Eli.”

In addition to the live kick during the FOX Super Bowl Pregame Show, fans will also be able to experience the Kick of Destiny through two TV spots in the game. These ads will feature recap footage of the Mannings’ kicking contest edited into a celebration that showcases whether fans who picked Team Peyton or Team Eli won the $10 million in Bonus Bets.

Fans can track the Mannings as they prepare for the “Kick of Destiny 3” by following @FanDuel and @FDSportsbook on X, Instagram and TikTok, subscribing on YouTube at YouTube.com/FanDuel and following #KickofDestiny on X for the latest updates. New and existing FanDuel customers can make their free pick on which Manning brother they think will win in the Sportsbook app ahead of the Super Bowl. More information can be found at www.FanDuel.com/kickofdestiny.

FanDuel Group KV Layout PR — Peyton Manning and Eli Manning will compete head-to-head on Super Bowl Sunday as they face off at Super Bowl LIX in FanDuel’s “Kick of Destiny 3.”

About FanDuel Group

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America’s #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

SOURCE FanDuel Group