The Knowledge
Google Reclaims No. 1 in Kellogg’s 2026 Super Bowl Ad Review
Google’s “New Home” ad topped the Kellogg School’s Super Bowl Advertising Review, praised for its emotional storytelling and clear product value. It marks Google’s fourth win. Other notable performers included Anthropic and Novartis. In contrast, Coinbase and ai.com struggled due to unclear brand connections. AI and health advertising trends emerged prominently in 2026.
Google is back on top in one of the most-watched postgame scorecards in marketing.
The Kellogg School of Management announced that Google Gemini earned the No. 1 ranking in the 22nd Kellogg School Super Bowl Advertising Review, thanks to its emotional “New Home” spot—an ad built around the idea that AI can support life transitions through creativity and human connection. Kellogg says this marks the fourth time Google has taken the top spot in the panel’s rankings.
Not every advertiser had a good night. Kellogg’s review also called out Coinbase and ai.com for low grades, with panelists criticizing unclear brand linkage and fuzzy value propositions.
Why Google’s “New Home” ad won
According to Kellogg, Google’s top-ranked spot stood out for balancing two things that are hard to pull off in a Super Bowl window:
- Emotional storytelling that feels human
- A clear demonstration of product value
“This ad captures what Google has historically done best: pairing genuine emotional storytelling with a clear illustration of how the product fits naturally into people’s lives,” said Tim Calkins, clinical professor of marketing and co-lead of the Kellogg School Super Bowl Advertising Review. Co-lead Derek Rucker added that it feels like a modern evolution of that approach rather than a departure.
The review also notes the ad echoed the spirit of Google’s iconic “Parisian Love” spot from 2009—offering a nostalgic reminder of what has long defined the brand while updating it for a new era of AI-powered tools.
Other top performers (and why they landed)
Kellogg’s panel also gave strong marks to:
- Anthropic’s Claude for “Can I get a six pack quickly?”
- Novartis for “Relax Your Tight End”
Rucker highlighted Anthropic’s advantage in a crowded AI category: the message was simple and clearly differentiated, which made it easier for viewers to understand what the brand is and why it matters.
The ads that fumbled: Coinbase and ai.com
On the other side of the rankings were ads that grabbed attention but didn’t connect the dots.
Kellogg said Coinbase aired a spot built around a karaoke-style use of a Backstreet Boys song, but the creative failed to establish a clear connection to the brand or its value proposition, resulting in a low rating from the panel.
ai.com also received a low grade, with panelists left unclear on what the product actually offered. “When you’re advertising new technologies, there’s a lot to learn from classic brand building,” Calkins said, adding that ai.com is a good example of what can go wrong when viewers are still wondering what the product is after the ad ends.
The bigger trend: AI wasn’t just a theme—it was the stage
Kellogg’s review makes it clear that artificial intelligence dominated Super Bowl advertising in 2026, both as a subject of brand storytelling and as a creative tool.
Brands including Microsoft, Amazon, and Genspark used the Super Bowl stage to define how their technologies fit into everyday life, ranging from emotional narratives to more functional demonstrations of performance and productivity. Meta returned with two spots highlighting its AI-powered eyewear, emphasizing the product’s “athletic intelligence.”
AI also played a role behind the scenes: Svedka said its spot featuring dancing robots was primarily created using AI.
Celebrity + nostalgia still work—if the brand is clear
As has become tradition, celebrity power was on full display, with brands stacking household names to break through the clutter. Kellogg also noted that nostalgia continued to be a reliable creative lever, with several brands tapping into 1990s pop culture to connect with millennial audiences.
“Many advertisers appeared to be playing it safe this year. Nostalgia and well-liked celebrities are two of the most reliable ways to do that,” Calkins said. The catch: familiar faces and throwback references can be a shortcut to attention, but they still need to be paired with a clear brand message to be truly effective.
Health advertising surged (including GLP-1 debuts)
Another shift Kellogg highlighted: a remarkable number of health-focused Super Bowl spots, covering everything from hydration and fiber intake to caffeine consumption and access to care.
Weight-loss medications were especially prominent, with Novo Nordisk (Wegovy), Ro, and Eli Lilly (Zepbound) all spotlighting their GLP-1 offerings. Rucker said Super Bowl ads have to entertain and educate at the same time—and he credited Novartis with striking that balance particularly well.
How Kellogg grades the ads: ADPLAN
The Kellogg School Super Bowl Advertising Review uses an academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots. The acronym helps viewers grade ads based on:
- Attention
- Distinction
- Positioning
- Linkage
- Amplification
- Net Equity
A full list of the rankings is available through Kellogg. To learn more, visit https://www.kellogg.northwestern.edu/news-events/super-bowl.aspx.
Source: PRNewswire
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Tech
Drones paired with AI could help search‑and‑rescue teams find missing persons faster
AI-powered drones equipped with thermal and infrared imaging are transforming search-and-rescue operations, enabling teams to locate missing persons faster and assess their condition—including signs of injury, consciousness, or life-threatening temperature changes—in real time.
Last Updated on May 16, 2026 by Daily News Staff
Adeel Khalid, Kennesaw State University
A combination of infrared imaging, thermal imaging and color cameras on an uncrewed drone, along with an AI system to interpret the data, can help emergency responders and search-and-rescue teams locate, identify and track people who have gone missing in the wilderness. The experimental system helps responders pinpoint where a missing person is and determine whether they are hurt or even alive.
People who get lost or hurt while exploring nature can become stranded for days. Rescue teams often use drones to look for the person or signs of their whereabouts. The small drone my colleagues and I built at my lab at Kennesaw State University flies autonomously using a grid search pattern. It sends live video and images to a ground station operated by the rescue team.
When the AI system finds a person, it analyzes images to determine whether the individual is upright or lying on the ground. It segments parts of the person’s body, identifying the person’s head and the body’s position. It then zeroes in on the forehead. It extracts forehead temperature readings, pixel by pixel, from the imaging data to estimate forehead temperature. We have two papers detailing these findings accepted for the American Institute of Aeronautics and Astronautics Aviation Forum 2026 conference.
Our AI model then assesses whether the person is conscious or unconscious and identifies abnormal temperatures that could indicate heat stress, hypothermia or other physical complications, or death – all vital information for a search-and-rescue team.
In field trials we have conducted, the system has provided consistent temperature readings of the heads of volunteers from our research team who have walked out into a variety of environments, under different conditions.
Why it matters
It is critical to get accurate and timely information on the whereabouts of a missing person. The likelihood that the person will survive decreases steeply as time passes.
An AI-enhanced drone can make search-and-rescue operations significantly more efficient than sending teams of people out into the environment to search on foot, especially in poor weather conditions or under thick foliage. Rescuers who know whether a person is conscious or unconscious can also better gear up for what they need to do to retrieve the person and administer aid. Our technology could save lives.
What other research is being done
Search-and-rescue personnel use various kinds of drones, but the machines often lack the ability to positively identify humans, especially under thick foliage, in bad weather or when the person is lying down or unconscious. The AI-based technology we have developed overcomes those challenges.
Better sensors that are very lightweight, that can function at night or in rain, and can see more clearly through thick foliage could further improve our drone and drones used by others. Researchers are devising AI-powered sound recognition for detecting screams for help, advanced thermal imaging for better nighttime vision and autonomous drones that could act as first responders.
Also under development are drones that can carry heavy payloads, such as flotation devices, fly for up to 14 hours or perform real-time mapping of the ground below.
What’s next
One of our next steps is to have multiple drones fly together and autonomously coordinate search-and-rescue operations among themselves. This will allow the technology to cover a much larger area, perhaps hundreds of square miles.
We are also designing a large drone that can carry up to 110 pounds (50 kilograms) of payload and stay aloft for an hour.
The Research Brief is a short take on interesting academic work.
Adeel Khalid, Professor of Industrial & Systems Engineering, Kennesaw State University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Forgotten Genius Fridays
The Elevator That Made Skyscrapers Possible
In 1853, Elisha Otis revolutionized city life with a simple invention—the elevator safety brake—making skyscrapers and modern skylines possible.
In the mid-1800s, buildings were limited by one thing: stairs. Climbing more than a few flights was impractical, which meant cities could only grow outward, not upward. But that all changed in 1853 when a man named Elisha Otis introduced a revolutionary invention—the elevator safety brake.
Before Otis, elevators existed, but they were dangerously unreliable. A snapped rope could mean certain death. Otis solved this with a mechanical safety device that stopped the elevator from falling if the cable failed. To prove his invention worked, he staged a dramatic demonstration at the New York World’s Fair: he stood on a platform, ordered the rope cut, and… nothing happened. The brake caught the elevator. The crowd gasped. History shifted.
Otis founded the Otis Elevator Company, which still powers many of the world’s tallest buildings today. His invention didn’t just make elevators safe—it made the modern skyline possible. Skyscrapers, as we know them, owe their existence to that bold moment and a man who believed cities should grow up, not out.
Without Otis, we’d still be climbing stairs.
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🔗 Related Links:
Otis Elevator Company – Official History https://www.otis.com/en/us/about-us/history Elisha Otis Biography – Britannica https://www.britannica.com/biography/Elisha-Graves-Otis How Elevators Changed the World – Smithsonian Magazine https://www.smithsonianmag.com/innovation/how-elevators-changed-world-180976152/ Historic Elevator Safety Demo (Video Recreation) https://www.youtube.com/watch?v=QF3guY4TwK4 The Rise of the Skyscraper – PBS Learning Media https://www.pbslearningmedia.org/resource/amex27sci.socst.ush.skyscraper/the-rise-of-the-skyscraper/
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🧠 Forgotten Genius Fridays
A Short-Form Series from The Knowledge by STM Daily News
Every Friday, STM Daily News shines a light on brilliant minds history overlooked.
Forgotten Genius Fridays is a weekly collection of short videos and articles dedicated to inventors, innovators, scientists, and creators whose impact changed the world—but whose names were often left out of the textbooks.
From life-saving inventions and cultural breakthroughs to game-changing ideas buried by bias, our series digs up the truth behind the minds that mattered.
Each episode of The Knowledge runs 30–90 seconds, designed for curious minds on the go—perfect for YouTube Shorts, TikTok, Reels, and quick reads.
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News Brief
Earthquake Swarm Shakes Southern California Near Salton Sea
Earthquake Swarm: A swarm of earthquakes near California’s Salton Sea and Brawley area has prompted increased monitoring by seismologists as hundreds of tremors shake the region.
A swarm of earthquakes has been rattling Southern California near the Salton Sea, drawing attention from residents and seismologists across the region.
Salton Sea earthquake swarm?
The activity is centered near Brawley in Imperial County, an area known for frequent seismic movement due to its location within the Brawley Seismic Zone. According to the U.S. Geological Survey, hundreds of small earthquakes have been recorded over the past several days, with the strongest reaching a magnitude of approximately 4.7.
Residents throughout Imperial Valley, parts of Riverside County, and even portions of Arizona reported feeling shaking from several of the larger quakes. Minor incidents such as falling objects and brief power disruptions were also reported, though no major injuries or widespread structural damage have been confirmed at this time.
The region sits near the southern end of the San Andreas Fault and is considered one of California’s most geologically active areas. Scientists say earthquake swarms are relatively common near the Salton Sea because of the interaction between tectonic fault systems and geothermal activity beneath the surface.
While experts continue to monitor the situation closely, they emphasize that earthquake swarms do not necessarily indicate that a larger earthquake is imminent. However, officials encourage residents to review emergency preparedness plans, secure heavy furniture, and keep emergency supplies ready.
The Salton Sea region has experienced similar seismic swarms in the past, making it an important area of study for earthquake researchers and emergency management agencies.
For continued updates on this developing story and other regional news, visit STM Daily News.
Related External Links
- U.S. Geological Survey (USGS) – Earthquake Monitoring
- California Institute of Technology (Caltech)
- California Earthquake Preparedness Guide
- Ready.gov – Earthquake Safety Tips
- USGS – Salton Trough and Seismic Activity
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