The Knowledge
Google Reclaims No. 1 in Kellogg’s 2026 Super Bowl Ad Review
Google’s “New Home” ad topped the Kellogg School’s Super Bowl Advertising Review, praised for its emotional storytelling and clear product value. It marks Google’s fourth win. Other notable performers included Anthropic and Novartis. In contrast, Coinbase and ai.com struggled due to unclear brand connections. AI and health advertising trends emerged prominently in 2026.

Google is back on top in one of the most-watched postgame scorecards in marketing.
The Kellogg School of Management announced that Google Gemini earned the No. 1 ranking in the 22nd Kellogg School Super Bowl Advertising Review, thanks to its emotional “New Home” spot—an ad built around the idea that AI can support life transitions through creativity and human connection. Kellogg says this marks the fourth time Google has taken the top spot in the panel’s rankings.
Not every advertiser had a good night. Kellogg’s review also called out Coinbase and ai.com for low grades, with panelists criticizing unclear brand linkage and fuzzy value propositions.
Why Google’s “New Home” ad won
According to Kellogg, Google’s top-ranked spot stood out for balancing two things that are hard to pull off in a Super Bowl window:
- Emotional storytelling that feels human
- A clear demonstration of product value
“This ad captures what Google has historically done best: pairing genuine emotional storytelling with a clear illustration of how the product fits naturally into people’s lives,” said Tim Calkins, clinical professor of marketing and co-lead of the Kellogg School Super Bowl Advertising Review. Co-lead Derek Rucker added that it feels like a modern evolution of that approach rather than a departure.
The review also notes the ad echoed the spirit of Google’s iconic “Parisian Love” spot from 2009—offering a nostalgic reminder of what has long defined the brand while updating it for a new era of AI-powered tools.
Other top performers (and why they landed)
Kellogg’s panel also gave strong marks to:
- Anthropic’s Claude for “Can I get a six pack quickly?”
- Novartis for “Relax Your Tight End”
Rucker highlighted Anthropic’s advantage in a crowded AI category: the message was simple and clearly differentiated, which made it easier for viewers to understand what the brand is and why it matters.
The ads that fumbled: Coinbase and ai.com
On the other side of the rankings were ads that grabbed attention but didn’t connect the dots.
Kellogg said Coinbase aired a spot built around a karaoke-style use of a Backstreet Boys song, but the creative failed to establish a clear connection to the brand or its value proposition, resulting in a low rating from the panel.
ai.com also received a low grade, with panelists left unclear on what the product actually offered. “When you’re advertising new technologies, there’s a lot to learn from classic brand building,” Calkins said, adding that ai.com is a good example of what can go wrong when viewers are still wondering what the product is after the ad ends.
The bigger trend: AI wasn’t just a theme—it was the stage
Kellogg’s review makes it clear that artificial intelligence dominated Super Bowl advertising in 2026, both as a subject of brand storytelling and as a creative tool.
Brands including Microsoft, Amazon, and Genspark used the Super Bowl stage to define how their technologies fit into everyday life, ranging from emotional narratives to more functional demonstrations of performance and productivity. Meta returned with two spots highlighting its AI-powered eyewear, emphasizing the product’s “athletic intelligence.”
AI also played a role behind the scenes: Svedka said its spot featuring dancing robots was primarily created using AI.
Celebrity + nostalgia still work—if the brand is clear
As has become tradition, celebrity power was on full display, with brands stacking household names to break through the clutter. Kellogg also noted that nostalgia continued to be a reliable creative lever, with several brands tapping into 1990s pop culture to connect with millennial audiences.
“Many advertisers appeared to be playing it safe this year. Nostalgia and well-liked celebrities are two of the most reliable ways to do that,” Calkins said. The catch: familiar faces and throwback references can be a shortcut to attention, but they still need to be paired with a clear brand message to be truly effective.
Health advertising surged (including GLP-1 debuts)
Another shift Kellogg highlighted: a remarkable number of health-focused Super Bowl spots, covering everything from hydration and fiber intake to caffeine consumption and access to care.
Weight-loss medications were especially prominent, with Novo Nordisk (Wegovy), Ro, and Eli Lilly (Zepbound) all spotlighting their GLP-1 offerings. Rucker said Super Bowl ads have to entertain and educate at the same time—and he credited Novartis with striking that balance particularly well.
How Kellogg grades the ads: ADPLAN
The Kellogg School Super Bowl Advertising Review uses an academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots. The acronym helps viewers grade ads based on:
- Attention
- Distinction
- Positioning
- Linkage
- Amplification
- Net Equity
A full list of the rankings is available through Kellogg. To learn more, visit https://www.kellogg.northwestern.edu/news-events/super-bowl.aspx.
Source: PRNewswire
Automotive
Nissan’s New Strategy: Innovation Meets Consolidation in a Changing Auto Market
Nissan’s New Strategy: Nissan is reshaping its lineup with fewer models, more hybrid technology, and smarter vehicles. Here’s what’s staying, what’s changing, and what it means for drivers.

Nissan’s New Strategy
As the global auto industry pivots toward electrification and smarter technology, Nissan is taking a more measured approach—introducing new innovations while trimming its lineup to focus on core models that drive sales and long-term value.
🚗 A Leaner, More Focused Nissan
In recent years, Nissan has begun reshaping its global strategy, reducing the total number of models while strengthening key vehicles across major segments. The goal is clear: prioritize profitability, streamline production, and invest in technology where it matters most.
Rather than flooding the market with new nameplates, Nissan is concentrating on a smaller, more competitive lineup—particularly in high-demand categories like SUVs and crossovers.
🔋 Innovation Where It Counts
Hybrid Technology Takes Center Stage
One of Nissan’s most important developments is its e-POWER hybrid system, which is set to debut more broadly in the U.S., particularly in the next-generation Nissan Rogue.
Unlike traditional hybrids, e-POWER uses a gasoline engine solely to generate electricity, while the wheels are driven by an electric motor. The result is a driving experience that feels closer to an EV—without requiring a charging station.
This technology reflects a growing industry reality: while electric vehicles are expanding, hybrids are emerging as a practical bridge for many consumers.
EV Evolution, Not Explosion
Nissan isn’t abandoning electric vehicles—it’s refining its approach.
The iconic Nissan LEAF is expected to return in a redesigned, crossover-style format, aimed at improving range, comfort, and mainstream appeal. However, Nissan is avoiding an aggressive all-electric push in favor of a balanced portfolio that includes gas, hybrid, and EV options.
Smarter Vehicles Through AI
Another key pillar of Nissan’s future is AI-assisted driving technology. The company plans to integrate advanced driver assistance and semi-autonomous features into a majority of its vehicles over the next several years.
These systems are designed to enhance:
- Safety
- Driver awareness
- In-car connectivity
While less visible than a new engine or redesign, this shift could become one of Nissan’s most impactful long-term innovations.
🚙 The Core Lineup: What’s Staying
Nissan’s future lineup is built around a group of proven, high-demand models that continue to evolve with new technology and features.
SUVs and Crossovers (The Backbone)
- Nissan Kicks – Entry-level, affordable, and recently redesigned
- Nissan Rogue – The brand’s best-seller and innovation leader
- Nissan Pathfinder – Family-focused with growing tech upgrades
- Nissan Armada – Large SUV with premium and performance appeal
These vehicles form a complete SUV ladder, covering nearly every price point and lifestyle.
Sedans (Reduced but Relevant)
- Nissan Sentra – Recently updated and positioned as the primary sedan
- Nissan Altima – Still available, though its long-term future is less certain
As consumer demand shifts toward SUVs, Nissan is scaling back—but not eliminating—its sedan offerings.
Trucks and Performance Models
- Nissan Frontier – A key player in the midsize truck segment
- Nissan Titan – Still present, but facing stiff competition
- Nissan Z – A modern revival of Nissan’s performance heritage
- Nissan GT-R – Nearing the end of its lifecycle, with a successor anticipated
These models help maintain Nissan’s identity beyond everyday transportation.
⚠️ Models Being Phased Out or Reevaluated
Not every vehicle is making the cut.
- The Nissan Versa is being discontinued after 2025
- The Nissan Ariya is seeing strategy adjustments depending on market demand
- Some low-volume global models are being eliminated as part of a broader consolidation effort
This reflects a broader industry shift: automakers are prioritizing efficiency and profitability over sheer volume.
🔍 The Role of the Nissan Kicks
One standout in this transition is the Nissan Kicks, which represents Nissan’s practical, value-driven approach.
Recently redesigned, the Kicks offers:
- Modern infotainment and safety features
- Improved comfort and available all-wheel drive
- Strong fuel efficiency at an affordable price point
While it doesn’t showcase cutting-edge hybrid or EV technology, it plays a crucial role as an entry-level gateway into the Nissan brand.
🧭 Industry Context: Why This Shift Matters
Nissan’s strategy mirrors broader trends shaping the automotive industry:
- EV adoption is growing—but unevenly
- Hybrids are gaining traction as a transitional solution
- SUV demand continues to dominate global markets
- Cost control and profitability are now top priorities
By focusing on fewer, stronger models, Nissan aims to remain competitive in a rapidly evolving landscape.
🧾 Bottom Line
Nissan is not simply cutting models—it’s redefining its identity.
- ✔️ Investing in hybrid technology, AI, and core SUVs
- ✔️ Maintaining key sedans, trucks, and performance vehicles
- ❌ Eliminating underperforming and low-demand models
The result is a lineup that is leaner, more technologically advanced, and better aligned with today’s market demands.
Sources
- Nissan to trim global car lineup, boost use of AI driving tech – Reuters
- 2027 Nissan Rogue Revealed with New Design and e-POWER Hybrid – Car and Driver
- 2027 Nissan Rogue Hybrid Preview – Autoweek
- Nissan CEO Confirms Xterra Return – Road & Track
- Nissan Kicks Official Page – Nissan USA
Related External Links
- Explore the Nissan Rogue – Official Site
- Nissan LEAF Electric Vehicle Overview
- Latest Nissan News and Reviews – Car and Driver
- Nissan Vehicle Reviews and Comparisons – MotorTrend
- Nissan News Coverage – Autoweek
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The Knowledge
💦 The Rocket Scientist Behind the Super Soaker
Lonnie Johnson, a NASA engineer, invented the Super Soaker, revolutionizing playtime after an accidental water release during an experiment. His success funded clean energy research and education initiatives.

It’s the ultimate summer toy. A backyard classic. A staple of water fights everywhere. But did you know the Super Soaker—one of the best-selling toys of all time—was invented by a NASA scientist?
This week on Forgotten Genius Fridays, part of our short video series The Knowledge, we’re telling the story of Lonnie Johnson, the brilliant engineer behind the water blaster that changed playtime forever.
👨🏾🔬 From Rocket Science to Soaking Wet
In 1982, Lonnie Johnson was working on a heat pump project in his bathroom. A former Air Force officer and NASA engineer, Johnson had already helped develop spacecraft systems, including work on the Galileo mission to Jupiter.
But one day, while experimenting with pressurized water and cooling systems, a valve released—and shot a stream of water across the room. That moment sparked a different kind of idea.
Johnson thought, “This would make a cool toy.”
🧪 The Road to the Super Soaker
Johnson built a prototype of a pressurized water gun unlike anything on the market. After years of rejections from toy companies, he finally licensed the design to Larami Corporation, a small toy maker that saw its potential.
In 1990, the Super Soaker hit store shelves—and exploded in popularity.
Within two years, it had sold over 20 million units, becoming a cultural phenomenon and sparking a line of high-powered water blasters. Eventually, Larami was acquired by Hasbro, which still sells Super Soakers today.
🌍 What Lonnie Johnson Did Next
Instead of just cashing in and disappearing, Johnson reinvested his success. He used Super Soaker royalties—estimated at over $1 billion in sales—to fund research in clean energy, including work on solid-state batteries and solar power.
He also founded the Johnson STEM Activity Center in Atlanta to help underserved students gain hands-on experience in science and technology.
📚 Learn more about Johnson’s inventions:
Lonnie Johnson’s Biography – Lemelson-MIT NIH Innovator Profile
🎥 Watch the Full Story in 60 Seconds
Catch our Forgotten Genius Fridays episode:
🎬 “Who Invented the Super Soaker?”
Now streaming on:
YouTube Shorts TikTok @stmdailynews Instagram Reels @stmdailynews
🔍 Why This Story Matters
Lonnie Johnson wasn’t just a toy inventor—he’s a prime example of how innovation, curiosity, and perseverance can lead to unexpected breakthroughs. He turned a burst of water in his lab into a global toy empire, and then turned that empire into a platform for real-world change.
In a world that often forgets its geniuses, we’re proud to remember this one.
🧠 Now you know.
— STM Daily News
Related Links:
https://en.wikipedia.org/wiki/Super_Soaker
https://en.wikipedia.org/wiki/Lonnie_Johnson_(inventor)
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aerospace
Boom Supersonic Update 2026: Overture Progress, XB-1 Milestones, and What’s Next
Boom Supersonic’s 2026 update: XB-1 test success, Overture production timeline, funding progress, and the challenges facing the return of commercial supersonic travel.
By STM Daily News Staff
The race to bring back commercial supersonic travel is accelerating once again, led by Boom Supersonic, a Colorado-based aerospace company aiming to succeed where Concorde left off. As of 2026, the company has achieved meaningful technical milestones—but still faces significant financial, regulatory, and industrial hurdles.
Here’s a comprehensive look at where Boom stands today, and what it means for the future of high-speed air travel.
XB-1 Demonstrator Completes Historic Test Program
Boom’s experimental aircraft, the XB-1, has successfully completed its flight test campaign, marking a critical step toward validating the company’s supersonic technology.
- Achieved multiple supersonic flights in 2025
- Demonstrated aerodynamic stability and performance
- Tested “boomless cruise” capabilities to reduce sonic disturbances
The XB-1 program served as a scaled demonstrator for the company’s flagship commercial jet, proving that modern materials, software, and engine integration can support efficient supersonic flight.
With testing complete, the aircraft is expected to be preserved as a prototype, representing a turning point in private-sector aerospace innovation.
Overture: Boom’s Commercial Supersonic Jet
The centerpiece of Boom’s vision is the Overture, a next-generation supersonic passenger aircraft designed to carry between 60 and 80 passengers at speeds approaching Mach 1.7.
Current projected timeline:
- Prototype rollout: Targeted for 2026
- First flight: Expected around 2027
- Commercial service entry: Late 2020s (estimated 2029–2030)
Unlike Concorde, which catered primarily to elite travelers, Boom aims to position Overture with business-class pricing, potentially expanding access to faster global travel.
The aircraft is also being designed with sustainability in mind, including compatibility with sustainable aviation fuel (SAF).
Funding and Financial Momentum
In recent developments, Boom Supersonic secured an additional $100 million in funding, reinforcing investor confidence in the company’s long-term vision.
However, building a supersonic passenger aircraft remains one of the most capital-intensive challenges in aviation. Continued fundraising and strategic partnerships will be essential as the company moves from prototype to production.
Boomless Cruise: A Potential Game-Changer
One of Boom’s most significant innovations is its focus on “boomless cruise,” a method of flying supersonically without producing an audible sonic boom on the ground.
If proven viable at scale, this technology could influence regulatory changes—particularly in the United States, where overland supersonic flight is currently restricted.
The ability to fly faster-than-sound over land would unlock major domestic routes, dramatically reducing travel times between cities like New York and Los Angeles.
Manufacturing Challenges and Delays
Despite technical progress, Boom’s manufacturing ambitions face uncertainty. A planned production facility in North Carolina has experienced delays, raising questions about when large-scale assembly will begin.
Scaling production from prototype to commercial aircraft remains one of the most difficult phases of any aerospace program, requiring supply chain coordination, workforce development, and regulatory alignment.
Industry Skepticism Remains
While Boom has secured interest from major airlines, skepticism persists within the aviation industry.
Key concerns include:
- Certification complexity and regulatory approval timelines
- Operational costs versus ticket pricing
- Long-term demand for supersonic travel
Even airline executives have expressed cautious optimism, with some suggesting the project’s success remains uncertain.
The Bigger Picture: A Defining Decade for Supersonic Travel
Boom Supersonic has moved beyond concept and into real-world testing, demonstrating that modern supersonic flight is technically achievable.
However, the next phase—bringing Overture to market—will determine whether supersonic passenger travel becomes a viable industry once again or remains an ambitious experiment.
If successful, Boom could redefine global travel times. If not, it will join a long list of bold aerospace ventures that struggled to overcome economic reality.
Sources and External Links
- Boom Supersonic – Year in Review
- XB-1 Aircraft Overview
- Overture Aircraft Specifications
- Funding Announcement
- Industry Perspective
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
