Entertainment
Playtika Unleashes Star Power with Debut of Celebrity-Studded Campaigns
All-star campaigns launching December 26 include Solitaire Grand Harvest featuring Sarah Jessica Parker; Bingo Blitz featuring Drew Barrymore; World Series of Poker featuring Jason Alexander; and Caesars Slots featuring Ty Pennington
HERZLIYA, Israel /PRNewswire/ — Some of Hollywood’s hottest celebrities are sharing their love of mobile games in a star-studded lineup of U.S. national ad campaigns for Playtika, a mobile games pioneer and interactive entertainment leader. Launching nationwide across broadcast and social media, the new creative stars Sarah Jessica Parker for Solitaire Grand Harvest, Drew Barrymore for Bingo Blitz, Jason Alexander for World Series of Poker, and Ty Pennington for Caesars Slots.
Sarah Jessica Parker said:
“Playtika masterfully designs mobile games that offer players a lighthearted and entertaining escape. I, along with so many others, love the challenge of competing against myself. The fun and whimsy of these new spots perfectly captures the gaming experience and I’m looking forward to hopefully introducing Solitaire Grand Harvest to even more new players.”
Drew Barrymore said:
“I am absolutely thrilled to continue my partnership with Bingo Blitz for a second year. Everyone who knows me knows I am an avid, voracious gameplayer and Bingo Blitz has completely stolen my heart with its ability to bring people together – especially in that it’s free to play, which means that everybody can immerse themselves in the excitement and joy of the game without any barriers.”
This month’s launch marks the first time Playtika has simultaneously debuted multiple celebrity-filled campaigns:
- Award-winning actress and producer Sarah Jessica Parker finds herself immersed in the world of Solitaire Grand Harvest in a :30 second spot that pictures the famous New Yorker captivated with the farm-themed game while on the Solitaire Grand Harvest commercial shoot set.
- A continuation of the multi-year partnership between Bingo Blitz and award-winning actress, producer, talk show host and author Drew Barrymore, the most recent :30-second spot features Barrymore declaring her love for Bingo even in the midst of an alien invasion.
- Award-winning actor and comedian Jason Alexander stars in three :30-second spots for the world’s #1 free-to-play poker game**, the official World Series of Poker (WSOP) app, sharing his own poker tips including keeping your ego in check, making the right call, and how to leverage your luck.
- Home renovation guru and HGTV Rock the Block star Ty Pennington gets lucky in his :30-second spot celebrating Caesar’s Slots “Happy New Winner” sweepstakes campaign, which chooses six winners per day for 20 days to win gift cards worth up to $777. **
Along with the four star-powered campaigns, Playtika is simultaneously launching a “New Year, New Slotomania” campaign celebrating the in-game redesign and new features within Social Casino-themed game Slotomania, the world’s #1 free-to-play slots game***.
Nir Korczak, Chief Marketing Officer at Playtika said:
“The synchronized launch of these epic, star-studded campaigns showcases the strength and universal allure of our diverse portfolio of category leading games, further solidifying our position as an interactive entertainment leader. Whether it’s relating to Sarah Jessica Parker sneaking in a quick game of Solitaire Grand Harvest, or learning a poker tip or trick from Jason Alexander, these campaigns underscore Playtika’s commitment to entertain the world with infinite ways to play.”
Bingo Blitz, Solitaire Grand Harvest, WSOP, Caesars Slots and Slotomania are all available to download for free on the App Store and Google Play.
About Playtika
Playtika (NASDAQ:PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has employees across offices worldwide.
Forward Looking Information
In this press release, we make “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. Further, statements that include words such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “present,” “preserve,” “project,” “pursue,” “will,” or “would,” or the negative of these words or other words or expressions of similar meaning may identify forward-looking statements.
Important factors that could cause actual results to differ materially from estimates or projections contained in the forward-looking statements include without limitation:
- the marketing campaigns that we undertake my fail to increase our revenues;
- our reliance on third-party platforms, such as the iOS App Store, Facebook, and Google Play Store, to distribute our games and collect revenues, and the risk that such platforms may adversely change their policies;
- our reliance on a limited number of games to generate the majority of our revenue;
- our reliance on a small percentage of total users to generate a majority of our revenue;
- our free-to-play business model, and the value of virtual items sold in our games, is highly dependent on how we manage the game revenues and pricing models;
- our inability to complete acquisitions and integrate any acquired businesses successfully could limit our growth or disrupt our plans and operations;
- we may be unable to successfully develop new games;
- our ability to compete in a highly competitive industry with low barriers to entry;
- we have significant indebtedness and are subject to the obligations and restrictive covenants under our debt instruments;
- the impact of the COVID-19 pandemic on our business and the economy as a whole;
- our controlled company status;
- legal or regulatory restrictions or proceedings could adversely impact our business and limit the growth of our operations;
- risks related to our international operations and ownership, including our significant operations in Israel, Ukraine and Belarus and the fact that our controlling stockholder is a Chinese-owned company;
- our reliance on key personnel;
- security breaches or other disruptions could compromise our information or our players’ information and expose us to liability; and
- our inability to protect our intellectual property and proprietary information could adversely impact our business.
Additional factors that may cause future events and actual results, financial or otherwise, to differ, potentially materially, from those discussed in or implied by the forward-looking statements include the risks and uncertainties discussed in our filings with the Securities and Exchange Commission. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur, and reported results should not be considered as an indication of future performance. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.
Except as required by law, we undertake no obligation to update any forward-looking statements for any reason to conform these statements to actual results or to changes in our expectations.
*According to data.ai, WSOP is the #1 free–to-play poker game by monthly worldwide revenue across iOS and Google Play and by average smartphone monthly active users (last 12 months).
**Sweepstakes valid for players in the U.S. or Canada and who are 21 years of age or older. No real prizes are offered in the game.
***According to data.ai, Slotomania is the #1 free–to-play Slots game by monthly worldwide downloads across iOS and Google Play and by average smartphone monthly active users (last 12 months).
SOURCE Playtika Holding Corp
Daily News
Star Wars Day: The Force is Strong on May 4th
Star Wars Day: A day for fans to celebrate and honor the iconic franchise on May 4th with the catchy tagline “May the Fourth be with you.” #StarWarsDay
Star Wars Day, celebrated annually on May 4th, has become a cherished occasion for millions of Star Wars fans across the globe. On this special day, fans gather to honor and revel in the beloved Star Wars media franchise, created by the visionary filmmaker George Lucas.
The origins of this holiday are rooted in a delightful pun on the iconic Star Wars phrase, “May the Force be with you.” The amusing play on words goes, “May the Fourth be with you.” Ever since this catchy tagline emerged, it has captured the hearts of fans and has become synonymous with Star Wars Day. While the holiday was not officially endorsed by Lucasfilm, its popularity soared among fans who embraced the opportunity to commemorate it.
The earliest recorded use of the phrase dates back to 1979, the day following Margaret Thatcher’s ascent to become the Prime Minister of the United Kingdom. In a gesture of congratulations, Thatcher’s political party, the Conservatives, published an advertisement in the Evening News featuring the message, “May the Fourth Be with You, Maggie.”
Over the years, this pun has made appearances in various forms, from a UK Parliament defence debate in 1994 to astrophysicist Jeanne Cavelos’ book “The Science of Star Wars” in 1999. The phrase continued to gain traction and prominence.
In 2008, the first Facebook groups dedicated to celebrating Star Wars Day emerged. Then, in 2011, the inaugural organized celebration took place in the vibrant city of Toronto, Canada. This event featured trivia games, costume contests, and screenings of tribute films, setting the stage for future festivities.
In 2013, The Walt Disney Company, following its acquisition of Lucasfilm in 2012, officially acknowledged Star Wars Day and commenced hosting events and galas at Disneyland and Walt Disney World. This extraordinary collaboration prompted a wave of fresh and exciting Star Wars content and experiences that enthralled fans on every Star Wars Day.
While May 4th holds a special place in the hearts of Star Wars enthusiasts, other dates have also found themselves intertwined with the saga’s celebrations. May 5th has become affectionately known as “Revenge of the Fifth,” focusing on the notorious Sith and other villains within the franchise. Additionally, May 25th, the anniversary of the release of the original Star Wars movie in 1977, has been officially declared Star Wars Day by the Los Angeles City Council.
The widespread adoration for Star Wars Day has transcended beyond the realms of movies and fandom. Major League Baseball, association football, and college sports teams all pay homage to Star Wars, and Minor League Baseball teams often put together captivating promotions centered around the galactic adventure.
Even astronauts aboard the International Space Station celebrated Star Wars Day in 2015 by enjoying screenings of the films. In a delightful gesture, the carillon bells inside the Peace Tower on Parliament Hill in Ottawa, Canada chimed to the tune of “The Imperial March” theme from Star Wars, further immortalizing the magic of the franchise.
In 2023, on Star Wars Day, the late Carrie Fisher, who stole hearts with her portrayal of the iconic Princess Leia, will receive a star on the Hollywood Walk of Fame. This momentous occasion serves as a testament to the enduring significance and profound impact Star Wars has had on popular culture.
Star Wars Day continues to unite fans worldwide, cultivating a sense of community and channeling their boundless love for the epic saga. This annual celebration allows enthusiasts to pay tribute to the beloved franchise and perpetuate its timeless legacy. May the Fourth be with you!
art, culture and humanities
Stonewall National Museum & Archives Photography Exhibit Featuring Laverne Cox at The City College of New York
Don’t miss the groundbreaking Stonewall National Museum & Archives Photography Exhibit with Laverne Cox at The City College of New York.
In a groundbreaking move, the Stonewall National Museum & Archives Photography Exhibit, titled “Standing on the Shoulders of Heroes,” is set to arrive at The City College of New York from April 29th to May 7th. This exhibition will showcase the rich history and experiences of the LGBTQ+ community, with a special focus on renowned LGBTQ+ activist and actress, Laverne Cox.
The highlight of the event is the panel featuring the remarkable Laverne Cox, who has been a trailblazer and advocate for the transgender community. Cox’s addition to the exhibit solidifies her status as a hero and role model for the LGBTQ+ community and beyond. She gained widespread recognition for her groundbreaking role in the Netflix series “Orange Is the New Black,” and made history as the first transgender person to be nominated for a Primetime Emmy Award in an acting category.
The evening of May 7th promises to be one of enlightenment and empowerment. It will commence with the screening of the short film “There are Things to Do” by documentary filmmaker Mike Syers. This film tells the inspiring story of Urvashi Vaid, an Indian-born American LGBTQ+ activist, writer, and author. Through her work, Vaid has played a crucial role in advocating for the rights of the LGBTQ+ community. Following the screening, a discussion will take place with both the filmmaker and Laverne Cox, adding even more depth to the event.
The event also aims to pay tribute to LGBTQ+ advocacy within the City College community. CCNY student Shantal Rodriguez and CCNY alum Blaze Levario will be honored with the Colin Powell School for Civic and Global Leadership Urvashi Vaid Award for LGBTQ+ Advocacy. These two individuals have made a significant impact on campus, fostering inclusivity and promoting acceptance among their peers.
The executive director of the Stonewall National Museum & Archives, Robert Kesten, and the Richard J. Henley and Susan L. Davis Dean of CCNY’s Colin Powell School, Andrew Rich, will deliver special remarks, emphasizing the importance of the exhibition and event. Their presence highlights the significance of this monumental event in promoting inclusivity and acceptance.
The exhibit will be displayed at Shepard Hall’s Lincoln Corridor, providing an opportunity for students and community members to immerse themselves in the rich history and experiences of the LGBTQ+ community. Those interested in viewing the exhibit can get more information by emailing events@ccny.cuny.edu.
This monumental event is co-sponsored by The City College of New York, CCNY’s LGBTQ+ Student Center, the Stonewall National Museum Archives & Library, The Foundation for City College, the Office of Institutional Advancement, Communications & External Relations, and the Colin Powell School. These organizations collaborate to demonstrate their commitment to inclusivity and fostering an environment of acceptance for all.
The “Standing on the Shoulders of Heroes” exhibit, featuring Laverne Cox and the remarkable individuals involved, is an extraordinary opportunity for the community to celebrate and honor the strides made by the LGBTQ+ community. It is a showcase of heroes past and present, highlighting the importance of standing up, speaking out, and continuing the fight for a more inclusive and accepting society.
About The City College of New York
Since 1847, The City College of New York has provided a high-quality and affordable education to generations of New Yorkers in a wide variety of disciplines. CCNY embraces its position at the forefront of social change. It is ranked #1 by the Harvard-based Opportunity Insights out of 369 selective public colleges in the United States on the overall mobility index. This measure reflects both access and outcomes, representing the likelihood that a student at CCNY can move up two or more income quintiles. Education research organization Degree Choices ranks CCNY #1 nationally among universities for economic return on investment. In addition, the Center for World University Rankings places CCNY in the top 1.8% of universities worldwide in terms of academic excellence. Labor analytics firm Emsi (now Lightcast) puts at $1.9 billion CCNY’s annual economic impact on the regional economy (5 boroughs and 5 adjacent counties) and quantifies the “for dollar” return on investment to students, taxpayers and society. At City College, more than 15,000 students pursue undergraduate and graduate degrees in eight schools and divisions, driven by significant funded research, creativity and scholarship. This year, CCNY launched its most expansive fundraising campaign, ever. The campaign, titled “Doing Remarkable Things Together” seeks to bring the College’s Foundation to more than $1 billion in total assets in support of the College mission. CCNY is as diverse, dynamic and visionary as New York City itself. https://prnmedia.prnewswire.com/news-releases/stonewall-museum-exhibit-standing-on-the-shoulders-of-heroes-comes-to-ccny-lgbtq-activist-laverne-cox-features-on-may-7-302127974.html
(Family Features) It’s the time of year when Star Wars fans from across the galaxy gather to celebrate May the 4th, also known as Star Wars Day. Inspired by the iconic catchphrase uttered in the first film of the Skywalker Saga, Star Wars: A New Hope, May the 4th has grown in size and enthusiasm over the years. Fans who don’t want to limit the Star Wars celebrations can keep the festivities going all month long.
To kickstart your Star Wars Day, check out these family-friendly ideas, activities and out of this galaxy adventures that are perfect for every fan.
Movie Marathon Month
You never need an excuse to watch these movies, but what better time than in May? Once a week, friends and families can unwind and have a movie night. Whether it’s in chronological order or picking out your favorite Star Wars movie, spending time together watching the Skywalker Saga is a great highlight to everyone’s week.
Costume Contest
Before you start your movie, host a themed costume contest. Encourage family and friends to break off into teams and dress up as their favorite characters. Each alliance can battle one another in hopes of winning the ultimate title of “Best Dressed in the Galaxy.”
Drink Blue Milk Straight from the Star Wars Galaxy
Bring the big screen to your home with Star Wars TruMoo Blue Milk. The blue beverage was previously available exclusively at Star Wars: Galaxy’s Edge in Disney parks, but now fans can enjoy a new take with this vanilla flavored, low-fat milk that harnesses the power of protein-packed, real-dairy milk with 8 grams of protein per 8 fluid ounces to fuel adventures of all kinds, and goes perfectly with any showtime snack.
Try Out Themed Recipes
You can’t watch a movie without something to munch on – especially if you’re going the marathon route. Get creative in the kitchen and bring to life recipes reminiscent of your favorite Star Wars stories. Better yet, grab your blue milk and mix up a blue milkshake or ice cream pie.
Get Crafty
Grab your scissors, glue, boxes, and any other art supplies you have laying around and challenge everyone to make their own starship, drawing or craft from their favorite Star Wars film, series, game, book or more. Display your creations and continue to add more to your collection all month long.
To find interactive trivia, crafts, recipes and Star Wars TruMoo Blue Milk products near you as well as details about Star Wars white milk, both available for a limited time through July 2024 at select retailers in most major markets, visit StarWarsMilk.com.
*The Star Wars milk from TruMoo qualifies for the Star Wars check. To learn more, visit starwarscheck.com.
Photo courtesy of Shutterstock (family watching television)
SOURCE:
TruMoo Milk
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