Senior Pickleball Report
ACE PICKLEBALL CLUB TO DEBUT THEIR HIGHLY ANTICIPATED INDOOR PICKLEBALL FRANCHISES IN THE US, IN EARLY 2023
NEW YORK /PRNewswire/ — Ace Pickleball Club, is set to debut their highly anticipated franchise offering of innovative indoor pickleball facilities, featuring between eight to sixteen regulation size courts in a climate controlled environment to provide the optimal player experience including vibrant music, on court technology for live streaming and instant replay, and social and event space, in early 2023.
Pickleball has experienced unprecedented growth in the last few years, most recently reported as 36.5 million people having played the sport in 2022, and all signs point to the industry only heating up in the coming years. Founder and CEO Jay Diederich and Co-Founder and President Joe Sexton of Ace Pickleball Club, leaders in the franchise industry, saw a void in the space and growing demand for high quality indoor facilities that provide year-round access to players of all ages and skill levels across the country. There are approximately 10,000 facilities nationwide currently registered with the USA Pickleball Association, of which, 99% are outdoors and cannot be utilized during the winter season, inclement weather or heat. Further issues have quickly formed with local city halls and planning departments across the country, which have started to limit hours of operations or completely shut down outdoor courts located near housing due to noise complaints.
Jay Diederich, Founder and CEO, began his career in franchise operations in 2007 at GNC, and in 2012 joined Sky Zone to support both corporate and franchise development where he successfully secured 185 big box retail and flex locations – helping make Sky Zone the second fastest growing franchise in the US and one of the largest big box indoor entertainment franchises in the world.
Joe Sexton, Co-Founder and President, also began his career in franchising in 2007 in franchise support and operations, later moving to Mathnasium Learning Centers where he was Executive Director of Franchise Development. In 2015, Joe joined Sky Zone where he led domestic franchise development and since 2019, has helped launch several new franchise programs for up and coming brands, including PetWellClinic, where he led the sales of 130 franchises in less than 24 months from launch.
Together Jay Diederich and Joe Sexton have created Ace Pickleball Club, and will begin offering franchises for development across the US in February of 2023, with Roswell, GA being the first to open.
Investments are pouring into “Eatertainment” concepts featuring pickleball as a way to drive more foot traffic to the primary focus of food and beverage sales, but there is not yet a national brand that is focused on pickleball itself. Ace Pickleball Club’s approach eliminates the bar and restaurant and targets existing big box stores rather than ground-up construction, significantly reducing the investment and increasing the speed of growth. APC is introducing a family-friendly environment, more closely resembling a gym than a restaurant, for members of all ages to learn, play, and compete year-round. Members will have access to unlimited open play in addition to leagues, tournaments, clinics, glow-in-the-dark pickleball and social events.
Beyond the co-founders, the APC executive team combines 70+ years of experience across all departments and has a successful track record of developing big box recreational franchise concepts. Investors include Andy Stenzler (Founder of Rumble Boxing and Lab Capital Advisors), Doug Birer (Multi-unit Developer of Orangetheory, Kidstrong, and PetWellClinic), Eric Simon (VP at the Joint Chiropractic), Nena Mass (SVP at CBRE), Tabish Jesrai and Mohammad “Musto” Omar (Multi-unit Developers of Crumbl Cookies), Workweek Capital (The Wolf of Franchises), and Wendy Selevitch (Founder of Soultenders, Inc) to name a few. They’ve played influential roles in the growth of both startup and blue-chip brands on a global scale and helped earn countless accolades over the last decade. They’ve spent years cultivating strong relationships with the commercial real estate, construction and franchise development world, which will be leveraged to fuel the growth of Ace Pickleball Club.
For more on Ace Pickleball Club, please visit: acepickleballclub.com. Follow along on Instagram at @acepickleballclub.
SOURCE ACE Pickelball Club
Sleeve’s SPR: https://stmdailynews.com/sleeves-senior-pickleball-report/
pickleball and sports exclusive
Life Time Opens First Bay Area Athletic Country Club in California at Walnut Creek’s Broadway Plaza
76,000-square-foot athletic country club, complete with area’s first rooftop beach club, brings Company’s unmatched array of healthy living, healthy aging programs and services to upscale Macerich shopping destination
WALNUT CREEK, Calif. /PRNewswire/ — Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, has opened its newest luxury athletic country club, Life Time Walnut Creek, the first location in the San Francisco Bay Area. Located at the heart of the Broadway Plaza shopping center, the destination marks the seventh Life Time location in California, and third in the Northern California region. It’s the Company’s first shopping center-based location in the state with Macerich.
“Expanding to the San Francisco market has been a key objective and we’re thrilled to bring our unique healthy way of life offering to Macerich’s beautiful Broadway Plaza and the Bay community,” said Parham Javaheri, Life Time Chief Property Development Officer. “This is yet another example of Life Time playing a central role as shopping destinations evolve into holistic lifestyle centers with health, wellness, entertainment, shopping and social offerings for the entire community, while delivering on our asset light growth strategy.”
Spanning four levels, members have access to an endless array of best-in-class programs, amenities and services that symbolize Life Time’s commitment to help people live healthy, happy lives. The new athletic country club features the area’s first rooftop beach club with a six-lane lap pool, splash pad for kids, whirlpool, cabana style seating, and a LifeCafe poolside bistro. Additionally, the club boasts the ultimate boutique experience with five studios for Life Time’s exclusive collection of classes featuring more than 100 every week in barre, cycling, high-intensity, Pilates, strength training and yoga. Other highlights include:
- Space for Life Time’s Signature Group Training, Dynamic Personal Training and Dynamic Stretch.
- A full-size indoor basketball court with three pickleball courts
- An expansive fitness floor with state-of-the-art equipment and dedicated space for Life Time’s exclusive Dynamic Personal Training services
- Kids Academy for kids 3 months to 11 years old with specially designed, age-appropriate classes and programming
- LifeCafe, fast casual restaurant
- Full-service LifeSpa salon and spa with hair, skin, body and nail services
- Luxurious dressing rooms with rejuvenation suites for men and women with whirlpools, cold plunge, saunas, steam rooms and complimentary towels and lockers
“We welcome Life Time to Broadway Plaza with great anticipation and excitement. As we have seen at other incredibly successful locations, adding Life Time’s much-loved healthy lifestyle brand complements our retail, dining and entertainment offerings with positive experiences for guests day and night. It also brings benefits for other tenants as those guests linger to shop, eat and enjoy our regional town centers,” said Ed Coppola, President, Macerich. “Macerich is all about securing new, complementary uses to enhance our top properties — like Broadway Plaza — so that they mean more things to more people, and we’re happy that Life Time is now an essential part of that story in Walnut Creek.”
Life Time currently has two athletic country clubs at Macerich properties: Biltmore Fashion Park in Phoenix, AZ and Scottsdale Fashion Square in Scottsdale, AZ.
Life Time Walnut Creek, located at 1315 Broadway Plaza, along the main street of the open-air shopping center, is open Monday through Friday from 4:00am to 11:00pm and on Saturday and Sunday from 5:00am to 10:00pm.
For more information visit Life Time Walnut Creek, or call 925-951-4900. Additionally, follow along at LifeTime.Life on Facebook, Instagram, and Twitter.
Assets available for download here.
About Life Time, Inc.
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 35,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.
SOURCE Life Time, Inc.
ATLANTA /PRNewswire/ — Pickleball Kingdom, the unrivaled franchisor in the world of premium pickleball experiences, is excited to announce a groundbreaking franchise agreement with Eric Middleton and Dave Moran, co-owners of Wreak Havoc Sports. This milestone partnership signifies the dawn of a new era for pickleball in Atlanta, as Pickleball Kingdom Atlanta emerges as the paramount destination for enthusiasts in the heart of Georgia.
Ace Rodrigues, the visionary and founder behind Pickleball Kingdom, couldn’t contain his excitement, stating, “Atlanta has long beckoned us with its vibrant community and sports fervor. It’s the perfect canvas for Pickleball Kingdom to paint its masterpiece. Atlanta has been on our radar for some time now and we firmly believe that Dave and Eric, with their unwavering commitment will elevate the pickleball experience to unprecedented heights in Atlanta and beyond.”
Dave Moran, one of the franchisees and co-owners of Wreak Havoc Sports, shared his enthusiasm, saying, “Our partnership with Pickleball Kingdom is the realization of a dream. We’re bringing Atlanta an unparalleled pickleball experience. We fell in love with the Pickleball Kingdom approach and early traction and can’t wait for people to visit our facilities first in Atlanta and then in the rest of Georgia.”
Echoing his partner’s sentiments, Eric Middleton, also a co-owner of Wreak Havoc Sports, added, “After vetting the franchise opportunity of the top three leaders in the space, it was very clear to Dave and me that Pickleball Kingdom was the partner for us to build our clubs with. Atlanta, prepare for the ultimate pickleball transformation!”
Pickleball Kingdom Atlanta promises a state-of-the-art indoor facility, offering players a premium experience on professional outdoor surfaces sheltered from the elements. World-class coaching and a welcoming environment for players of all skill levels are at the core of the Pickleball Kingdom experience. With the fusion of their passion and the esteemed Pickleball Kingdom brand, Eric Middleton and Dave Moran are set to make Atlanta the paramount destination for pickleball enthusiasts.
This strategic partnership will not only redefine the pickleball landscape in Atlanta but also reinforce Pickleball Kingdom’s global leadership in the industry.
For more information, visit www.pickleballkingdom.com.
Pickleball Kingdom stands at the forefront of indoor pickleball facilities, providing state-of-the-art venues that cater to pickleball enthusiasts of all skill levels. With a steadfast commitment to nurturing community bonds and promoting active lifestyles, Pickleball Kingdom offers a welcoming space where players can engage, learn, and connect. Discover more at www.pickleballkingdom.com.
About Dave Eric Middleton, Dave Moran, and Wreak Havoc Sports:
Eric Middleton and Dave Moran, co-owners of Wreak Havoc Sports, are passionate pickleball enthusiasts who share a vision to elevate the pickleball experience in Atlanta. By partnering with Pickleball Kingdom, they aim to establish Pickleball Kingdom Atlanta as the ultimate destination for pickleball players throughout the region.
Eric Middleton – In addition to being a competitive pickleball player, table tennis enthusiast and former Ironman triathlete, Eric is a 30-year veteran in technology sales starting in the early 90’s in San Francisco. He currently resides in Buckhead with his wife Masami and two teenage children.
Dave Moran – Dave Moran, originally from South Florida, is a 20-year resident of Atlanta. He is a former competitive squash player turned pickleball enthusiast and is a PPR certified coach who loves sharing the joy of the game with others. He has built a successful career as a private wealth advisor and holds the CFP® and CEPA® designations. When not on the court, he enjoys spending time with his wife, Amy, and their blended family of 5 teenagers.
SOURCE Pickleball Kingdom
News
Life Time Opens First Bay Area Athletic Country Club in California at Walnut Creek’s Broadway Plaza
76,000-square-foot athletic country club, complete with area’s first rooftop beach club, brings Company’s unmatched array of healthy living, healthy aging programs and services to upscale Macerich shopping destination
WALNUT CREEK, Calif., Sept. 22, 2023 /PRNewswire/ — Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, has opened its newest luxury athletic country club, Life Time Walnut Creek, the first location in the San Francisco Bay Area. Located at the heart of the Broadway Plaza shopping center, the destination marks the seventh Life Time location in California, and third in the Northern California region. It’s the Company’s first shopping center-based location in the state with Macerich.
“Expanding to the San Francisco market has been a key objective and we’re thrilled to bring our unique healthy way of life offering to Macerich’s beautiful Broadway Plaza and the Bay community,” said Parham Javaheri, Life Time Chief Property Development Officer. “This is yet another example of Life Time playing a central role as shopping destinations evolve into holistic lifestyle centers with health, wellness, entertainment, shopping and social offerings for the entire community, while delivering on our asset light growth strategy.”
Spanning four levels, members have access to an endless array of best-in-class programs, amenities and services that symbolize Life Time’s commitment to help people live healthy, happy lives. The new athletic country club features the area’s first rooftop beach club with a six-lane lap pool, splash pad for kids, whirlpool, cabana style seating, and a LifeCafe poolside bistro. Additionally, the club boasts the ultimate boutique experience with five studios for Life Time’s exclusive collection of classes featuring more than 100 every week in barre, cycling, high-intensity, Pilates, strength training and yoga. Other highlights include:
- Space for Life Time’s Signature Group Training, Dynamic Personal Training and Dynamic Stretch.
- A full-size indoor basketball court with three pickleball courts
- An expansive fitness floor with state-of-the-art equipment and dedicated space for Life Time’s exclusive Dynamic Personal Training services
- Kids Academy for kids 3 months to 11 years old with specially designed, age-appropriate classes and programming
- LifeCafe, fast casual restaurant
- Full-service LifeSpa salon and spa with hair, skin, body and nail services
- Luxurious dressing rooms with rejuvenation suites for men and women with whirlpools, cold plunge, saunas, steam rooms and complimentary towels and lockers
“We welcome Life Time to Broadway Plaza with great anticipation and excitement. As we have seen at other incredibly successful locations, adding Life Time’s much-loved healthy lifestyle brand complements our retail, dining and entertainment offerings with positive experiences for guests day and night. It also brings benefits for other tenants as those guests linger to shop, eat and enjoy our regional town centers,” said Ed Coppola, President, Macerich. “Macerich is all about securing new, complementary uses to enhance our top properties — like Broadway Plaza — so that they mean more things to more people, and we’re happy that Life Time is now an essential part of that story in Walnut Creek.”
Life Time currently has two athletic country clubs at Macerich properties: Biltmore Fashion Park in Phoenix, AZ and Scottsdale Fashion Square in Scottsdale, AZ.
Life Time Walnut Creek, located at 1315 Broadway Plaza, along the main street of the open-air shopping center, is open Monday through Friday from 4:00am to 11:00pm and on Saturday and Sunday from 5:00am to 10:00pm.
For more information visit Life Time Walnut Creek, or call 925-951-4900. Additionally, follow along at LifeTime.Life on Facebook, Instagram, and Twitter.
About Life Time, Inc.
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 35,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.
SOURCE Life Time, Inc.
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