Consumer Corner

Sony Electronics Introduces 2023 BRAVIA XR TV Lineup

Published

2 years ago

March 8, 2023

Five new models have been announced to round out Sony’s highly anticipated lineup, with features including New XR Clear Image for a fully immersive at-home theater experience

SAN DIEGO /PRNewswire/ — Sony Electronics Inc. today announced its 2023 BRAVIA XR™ TV Lineup, with Cognitive Processor XR™, for the ultimate home entertainment experience. There are five new models in the BRAVIA XR line: X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED and A80L OLED. All models are equipped with features to provide consumers with an immersive experience for watching movies, streaming apps¹, gaming and more.

2023 BRAVIA XR TVs have the updated Cognitive Processor XR, featuring the all new XR Clear Image on select models², which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness and decreased blooming.

Additionally, each model offers Acoustic Center Sync, which synchronizes the TV’s audio system with the center channel of a compatible Sony soundbar turning it into the center speaker for the ultimate, immersive at-home experience.² For consumers looking for an even more immersive sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping³ which generates phantom speakers and sound field optimization. New this year, the X95L features Acoustic Multi-Audio+™, using frame tweeters to elevate the sound in a way that matches the image on screen. The A95L and A80L models feature Acoustic Surface Audio+™ with actuators that vibrate to produce sound from the entire screen, perfectly matching with what’s playing on screen.

The 2023 BRAVIA XR lineup also allows gamers to take their PlayStation® 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimized picture quality while gaming and streaming. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customize the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen⁴. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favorite titles.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency and reviewing energy consumption during use. Additionally, the new Eco Dashboard included on all 2023 models allows users to easily customize energy saving preferences and settings.

“We are excited to bring a new lineup that continues to bring Sony’s best spatial entertainment and gaming experiences with picture and sound,” said Tyler Ishida, President of Sony Home Entertainment. “Sony is proud to offer a full suite of home entertainment options for all of our consumers.”

Key BRAVIA XR lineup features:

Cognitive Processor XR with XR Clear Image: The Cognitive Processor XR replicates content the way people see and hear for an incredibly lifelike experience. The latest iteration of the Cognitive Processor XR for 2023 enters a new chapter in its development with advanced XR Clear Image. This technology further reduces noise and reduces blur in motion, creating scenes that burst with life.
Elevate the experience with Sony’s sound products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theater System or the HT-A7000, HT-A5000 and HT-A3000 soundbars. 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000 and HT-A5000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field.³
Acoustic Center Sync: Pairs perfectly with Sony soundbars – Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars and AV receivers to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound. When paired with Sony Home Audio products, consumers can expect a truly exceptional at-home movie viewing experience.⁵^,6
XR Backlight Master Drive and Mini LED: Powered by Cognitive Processor XR™, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks and beautifully natural colors.
Perfect for PlayStation® 5 and new Gaming functions: Gamers can take their PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimize picture quality while gaming and streaming.⁷ With the newly added Game Menu, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer’s fingertips for on the fly adjustments. Additionally, the BRAVIA XR A95L features Multi View, making it easier than ever to watch walkthroughs side-by-side while the gamer plays their favorite titles.
BRAVIA CORE: The BRAVIA CORE⁸ app is a pre-loaded movie service that comes with five, 10 or 15 movie credits to watch the latest releases and popular classics and additional movies up to 24 months of unlimited streaming, with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure Stream™⁹ and IMAX® Enhanced¹⁰, content is delivered with stunning visuals and expressive sound quality. Featuring BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX® Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features.
Crunchyroll® remote button: The Crunchyroll remote button¹¹ gives BRAVIA users one-touch access to one of the world’s largest anime libraries, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated in multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following broadcast in Japan.¹²
BRAVIA CAM: BRAVIA CAM can detect the viewer’s position to optimize the picture and sound according to room environment and viewing distance.
Google TV: See 700,000+ movies and TV episodes, plus live TV¹³, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹⁴
Built with sustainability in mind: During manufacturing, Sony is reducing overall plastic usage by approximately 60%¹⁵, and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation.¹⁶
All Eco settings in one place: The Eco dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimize settings for their viewing environment.

New Sony TV Models and Key Features

BRAVIA XR X95L 4K HDR Mini LED Google TV:
[85″ class (84.6″ diag.)]

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colors reinvigorating movies and games.
Mini LED contrast and color: See ultimate contrast from thousands of Mini LEDs and billions of accurate colors controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs. ⁶^,⁸
Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.¹⁴
Picture and sound precisely aligned: With Acoustic Multi-Audio+ and Dolby Atmos support, frame tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.⁴
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for IMAX Enhanced and Netflix Adaptive Calibrated Mode.⁴^,¹¹^,17
More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
X-Anti Reflection & X-Wide angle: Minimizes reflection for a distraction-free viewing experience and provides vivid real-world colors from any angle while retaining brightness.
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.
All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR X93L 4K HDR Mini LED Google TV:
[85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.), ]

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colors reinvigorating movies and games.
Mini LED contrast and color: See ultimate contrast from thousands of Mini LEDs and billions of accurate colors controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.⁶^,⁸
Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.¹⁶^,¹⁴
Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, sound positioning tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.⁴
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.⁶^,¹⁰^,17
X-Anti Reflection & X-Wide angle: Minimizes reflection for a distraction-free viewing experience and provides vivid real-world colors from any angle while retaining more brightness.
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR X90L 4K HDR Full Array LED Google TV:
[98″ class (97.5″ diag.), 85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.)]

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
Full Array LED contrast and color: With brightness approximately up to 130% compared to the previous year’s model – the X90K has precisely controlled backlighting so the viewer can see enhanced contrast and billions of accurate colors, controlled by XR Contrast Booster and XR Triluminos Pro technologies.
Google TV: See 700,000+ movies and TV episodes, plus live TV10 all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.⁶^,8
Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.^{14, 16}
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.¹⁶^,¹⁴
Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, sound positioning tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.⁴
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.⁶^,10,17
More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR A95L 4K HDR QD-OLED Google TV
[77″ class (76.7″ diag.), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.)]

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
QD-OLED Screen: With a QD-OLED screen, enhanced by XR Triluminos Max technology, experience color performance with approximately 200% brighter than the A95K with enhanced color brightness.
Definitive contrast: Individually lit pixels produce pure black so movies, shows, and games burst to life on screen with extraordinary detail and depth.
Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.¹⁰^,⁸
Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming. ⁶
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.¹⁴^,
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.^6,10
The screen is the speaker: With Acoustic Surface Audio+ and Dolby Atmos and DTS:X support, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching with what’s playing on screen.³
More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
Enhanced TV experience with included BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR A80L 4K HDR OLED Google TV:
[83″ class (82.5″ diag), 77″ class (76.7″ diag), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.)]

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
Acoustic Surface Audio+: With Acoustic Surface Audio+ and Dolby Atmos support, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching with what’s playing on screen.⁴
OLED contrast and color: XR OLED Contrast Pro and XR Triluminos Pro technologies allow the consumer to feel the beauty of OLED with brightness approximately 110% compared to the previous year’s model – the A80K, with immersive depth and realism, pure black, detailed shadows, and billions of accurate colors.
Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.⁶^,8
Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.¹⁴
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.⁴^,¹¹^,¹⁵
More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

Pricing and Availability
Suggested retail price and retail availability will be announced in spring 2023. For more information on new Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA XR website: https://electronics.sony.com/bravia-xr-TV.

To learn more about each US model, please visit the links below:

For more information regarding pricing and availability in Canada, please visit: https://www.sony.ca/en/bravia.

To learn more about each CA model, please visit the links below:

For more information on all Sony televisions, please visit https://electronics.sony.com/tv-video/televisions/c/all-tvs.

For more information on all Sony soundbars, please visit https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/c/soundbars.

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics, and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

¹ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. XR Clear Image feature will be available via firmware update in Spring 2023.
² Except for X93L
³ To use 360 Spatial Sound Mapping, it is necessary to run the auto calibration on the receiver using the supplied calibration microphone that comes with the receiver. 360 Spatial Sound Mapping can work with passive speakers and compatible wireless rear speakers (SA-RS3S & SA-RS5) but they must be connected to the receiver for the calibration.
⁴ Firmware update for Screen Size feature will be available by 2023.
⁵ Compatible soundbars: HT-A9, HT-A7000, HT-A5000, HT-A3000
⁶ Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
⁷ To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X80K.
⁸ Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for more details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
⁹ User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
¹⁰ IMAX® Enhanced content enables a full IMAX® Enhanced experience on IMAX® Enhanced Certified BRAVIA TV with compatible streaming services such as BRAVIA CORE, or compatible content devices such as Blu-ray players, connected via HDMI input (sold separately).
¹¹ Button coverage regions: Americas, Europe and a part of Asia pacific.
¹² Features, content, and availability of programming are subject to subscriber status and vary by region. Additional licensing restrictions may apply.
¹³ Live TV capability not available in Canada
¹⁴ User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
¹⁵ The products with 60% reduction are only available with certain models and in certain regions.
¹⁶ The 15% is compared to FY18 models. The ratio may vary by model.
¹⁷ Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse.

SOURCE Sony Electronics, Inc.

Author

Daily News Staff

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Foodie News

Sensei Debuts World’s Largest Autonomous Supermarket at NRF 2025

Published

2 weeks ago

January 19, 2025

Daily News Staff

Sensei introduces a new customer experience with democratic entry, simplified real-time basket checkout, discrepancy detection and streamlining the grocery experience for customers.

NEW YORK /PRNewswire/ — Sensei (https://www.sensei.tech/), a global leader in autonomous retail technology, is proud to announce the official debut of its groundbreaking autonomous supermarket at NRF 2025: Retail’s Big Show, taking place in New York City from January 12-14. Sensei introduces real-time basket technology and an autonomous experience with assisted sales; transforming customer convenience and operational efficiency.

“Sensei’s technology goes beyond eliminating checkout lines – it enhances the entire shopping journey while providing retailers with invaluable real-time data to optimize their operations,” said Vasco Portugal, CEO and Co-Founder of Sensei. “We’re excited to bring this transformative solution to larger scale supermarkets and challenge the retail industry with what’s possible.“

At NRF 2025, Sensei will showcase a live demo of its autonomous store concept at Booth 117 in the FoodService Innovation Zone. Attendees will experience firsthand how Sensei’s technology creates a seamless shopping experience, combining:

Autonomous Grocery Solutions: Consumers grab items like cereal, milk, or pasta, and their virtual basket updates in real-time.
Assisted Sales Integration: Retailers can redeploy staff from checkout lines to high-value roles, such as supporting bakery or deli operations.
Smart Integration: Automated systems like coffee machines can be seamlessly incorporated into the autonomous ecosystem.

Pioneering Retail Innovation
Sensei’s proprietary AI technology combines computer vision, machine learning and sensors to achieve 99% accuracy in tracking consumer interactions with products, a significant improvement over existing autonomous solutions. Shoppers enjoy transparency, as purchases are displayed in real-time, eliminating the friction of scanning and lines.

Exclusive Launch Announcement
Sensei’s presence at NRF coincides with the launch of its 1,200+ square-meter autonomous supermarket in Portugal, in partnership with MC (Sonae Group), the country’s leading grocery retailer. This groundbreaking achievement sets a new benchmark for large-scale autonomous retail environments. Store features include:

Democratic Entry: No app, card, or registration is required to enter the store. The entry is open as in any regular supermarket.
Diverse and Comprehensive Assortment: The store offers a range of products similar to a traditional supermarket, including solutions like weighable fruits and vegetables, a fish market with service, and bakery and pastry options sold in bulk.
Simplified Checkout: Thanks to “real-time basket” technology, customers don’t need to scan products. At checkout, items automatically appear on the screen for confirmation, eliminating the need to remove products from bags or carts.
Discrepancy Detection: The technology identifies discrepancies between what the customer picked up (e.g., fruits and vegetables) and what was actually weighted, ensuring greater control and accuracy throughout the shopping journey.

This innovative retail environment integrates AI-powered computer vision, shelf sensors, and real-time inventory tracking to provide unparalleled accuracy and convenience for consumers while delivering valuable behavioral insights and operational efficiencies for retailers.

Visit Sensei at NRF 2025
Sensei will host autonomous store demo at its booth (#117) in the FoodService Innovation Zone at NRF 2025. Explore how autonomous solutions can revolutionize grocery stores, convenience stores, and beyond.

About Sensei
Sensei is the leading European provider of autonomous retail technology, a pioneer in the industry, it was the first technology company to open fully autonomous stores in Europe, Latin America and Brazil. Through an advanced infrastructure that combines AI, computer vision, and sensor fusion, Sensei builds experiences that make shopping more intuitive and generate unprecedented store metrics and performance insights for businesses. www.sensei.tech

SOURCE Sensei Tech

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financial wellness

Case Dismissed: How One Arizona Woman Battled and Won Against a Major Debt Collector

Anne Munoz, a retired school bus driver from Arizona, fought and won against a baseless debt lawsuit, demonstrating the power of self-advocacy and inspiring others to challenge predatory debt collection practices.

Published

2 weeks ago

January 17, 2025

Rod Washington

woman and receipts on desk. Debt collector — Photo by Photo By: Kaboompics.com on Pexels.com

It’s far too common: debt collectors overwhelming unsuspecting consumers with lawsuits, often for debts they don’t even owe. In the United States alone, millions face this daunting reality every year. Yet, a remarkable story emerged recently from Arizona that serves as a beacon of hope for those ensnared in predatory debt collection practices. This is the story of Anne Munoz, a retired school bus driver who found her voice and fought back.

First reported on 12 News Phoenix, Arizona. Read the article here: https://www.12news.com/article/news/investigations/i-team/debt-collector-filed-more-than-20000-lawsuits-maricopa-county-how-one-woman-fighting-back/75-47323880-62a9-4951-8880-626c027602c3

This story demands attention as we are committed to delivering vital information that empowers individuals who find themselves in the challenging situation of facing predatory debt collectors.

The Unfounded Lawsuit

In September 2024, Anne Munoz received shocking news: she was being sued by Portfolio Recovery Associates, a formidable debt collection agency, for over $2,700 allegedly owed on a computer she purchased in 2011. Upon being served the lawsuit, Munoz felt an instinctive sense that something was amiss. “When you come after me wrongfully, I’m going to make as much noise as possible, and that’s what I’ve done,” she declared. With unwavering resolve, she dived headfirst into researching her case and defending herself against what she knew was a baseless claim.

A Diligent Investigation

Anne may not be a lawyer, but her tenacity and research skills proved invaluable. As she delved deeper, she uncovered a startling detail: another “Anne Munoz” had been sued for the same debt, but this woman lived in Missouri—a state Anne had never even set foot in. “This is not my debt,” she stated firmly, reinforcing her commitment to clearing her name.

Understanding her rights, Munoz filed complaints with the Consumer Financial Protection Bureau, highlighting that Portfolio Recovery Associates was pursuing claims on a debt that was not only too old but also lacking sufficient documentation. Her assertions raised serious questions about the legitimacy of the lawsuit.

A Common Issue

Unfortunately, Anne’s experience is not an isolated incident. Debt collection lawsuits are all too frequent, with estimates ranging from 2.5 to 4.5 million filed against American consumers each year. In Maricopa County alone, Portfolio Recovery Associates has reportedly filed over 20,000 lawsuits since 2022. Alarmingly, a significant percentage of these cases—between 60% and 70%—often end in default judgment simply because consumers don’t respond, whether due to intimidation, confusion, or a host of other reasons.

Lester Bird from the Pew Charitable Trusts shed light on this troubling reality: “When most people aren’t engaging, the courts need to be a backstop for people to ensure that these cases are valid,” he emphasized. The urgency for reform, including better documentation requirements and support for consumers who self-represent, is clear.

Dismissing the Case

On January 15, 2025, Anne Munoz received the news she had fought so hard for—her case was dismissed. Her determination serves as a testament to the power of advocacy and self-research. “I’m not an attorney, but I can read. I can do research, you know?” she reiterated, reminding us that knowledge is power, even if you’re fighting a giant.

A New Mission

But for Anne Munoz, victory is only the beginning. She is committed to helping others who find themselves in similar predicaments. “It’s not just me, there are other people,” Munoz shared, reflecting on the broader implications of her battle. Her story encapsulates the importance of fighting back against predatory practices and supporting those who may not have the resources or knowledge to do so.

Conclusion

Anne Munoz’s story is a powerful reminder that one person’s voice can resonate and effect change. It shines a light on the vulnerability many face when dealing with aggressive debt collection practices, and it encourages others to stand their ground when faced with unjust claims. If you or someone you know is embroiled in a debt-related legal battle, remember Anne’s journey—and know that you have the power to fight back.

In a world where debt collectors often win by default, let’s amplify voices like Anne’s and work toward a fairer system where justice isn’t solely reliant on the consumer’s response. It’s time to demand accountability, transparency, and integrity from debt collectors, and to lend a helping hand to those in need.

Read the story on 12 NEWS

https://www.12news.com/article/news/investigations/i-team/debt-collector-filed-more-than-20000-lawsuits-maricopa-county-how-one-woman-fighting-back/75-47323880-62a9-4951-8880-626c027602c3

Source: 12 News Phoenix

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Consumer Corner

Hyundai Vehicles Available to “Add to Cart” on Amazon Autos

Published

2 weeks ago

January 16, 2025

Daily News Staff

Customers in the U.S. can buy new Hyundai vehicles directly on Amazon Autos and schedule pickup through participating dealers
Hyundai is the first and currently only brand available on Amazon Autos
National program launch kicks off with all-new marketing campaign highlighting the convenience of “Add to Cart”

FOUNTAIN VALLEY, Calif. /PRNewswire/ — Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos, and schedule a pickup from the dealer. Amazon’s online vehicle sales experience is available nationally in 54 markets, representing 71 percent of Hyundai’s sales volume.¹This creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers. Additional dealer participation, markets and functionalities will continue to roll out throughout the year.

“At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience,” said José Muñoz, President and CEO, Hyundai Motor Company. “We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences. It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”

National Marketing Campaign

To support the launch, Hyundai is announcing an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, social extensions and more. All-new ads highlighting the joy and simplicity of “Add to Cart” begin airing across television, social and digital channels today.

The ad, set in an Amazon fulfillment center, showcases iconic toys and merchandise typically ordered from Amazon, culminating in the reveal of the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then fades into showing how seamless it is to add the Santa Fe to an Amazon Cart on your phone via Amazon Autos.

Hyundai Amazon Add to Cart 2 — Image from Hyundai’s national TV Amazon ad “Add to Cart,” January 7, 2025

Hyundai Amazon PR Header — Image from Hyundai’s national TV Amazon ad “Add to Cart,” January 7, 2025

The content will air nationally, including during upcoming professional football and basketball games, and on Amazon Prime Video properties. Beyond video, Hyundai is diversifying the channel mix to demonstrate the ease of purchase on Amazon through out-of-home (OOH), audio, website content, paid search and media partnership integrations.

Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled “In the Time it Takes”, which will run on digital and social channels beginning in mid-January through March. The creative highlights various scenarios in life that should be simple but take longer than expected (i.e. finding the remote or teaching your parent the newest slang term) and then shows how purchasing a Hyundai vehicle on Amazon Autos is even easier than these tasks and could have been completed in this time.

The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Amazon Autos Vehicle Purchase Experience

The following Amazon Autos information is from About Amazon.

With Amazon Autos, customers have a simple, end-to-end online experience to purchase their next Hyundai vehicle, allowing them to:

Browse and search for available vehicles at their local dealer by make, model, trim, color, and features
Get an instant valuation and trade-in their existing vehicle toward the price of the new car
Select their preferred car
Secure financing or pay in full
Complete the checkout process online with their chosen payment option
Schedule a pick-up time at the dealership

All of this is done within the convenient Amazon experience that customers know and trust, providing a streamlined and transparent car buying process from search to purchase.

Convenient, streamlined experience

With Amazon Autos, customers can search available vehicles from local participating dealers by model, trim, color, features and more—all in one place. Once they select a vehicle, they can secure financing, e-sign paperwork, and complete their order in a matter of clicks.

After finalizing their payment information, customers will select a day and time to pick up their new car at the local participating dealership.

Transparent, haggle-free pricing

Amazon Autos provides transparent, all-inclusive pricing set by the dealer, eliminating the need for negotiation. The price customers see at check-out is the price they pay, inclusive of all taxes and fees.

Seamless vehicle trade-ins

Customers can get a firm trade-in value for their current vehicle by answering a set of questions about the vehicle’s condition and uploading images of their car. The value, which is provided by an independent third-party, can then be applied towards purchasing their new car through Amazon Autos – streamlining the upgrade process within the familiar Amazon shopping experience. At the dealership, customers complete the process by dropping off their trade-in when picking up their new vehicle.

Trusted Amazon shopping experience customers know and love

Vehicle shopping and purchases happen directly within the Amazon store with familiar features like customer reviews, seller (dealership) reviews, add to cart, and the simplicity of the Amazon checkout process.

“At Fred Beans Automotive Group, we take pride in making sure each customer vehicle delivery is a special occasion, in fact we refer to them as events,” said Beth Gilbert Beans, vice president of Fred Beans Automotive Group, which owns five Hyundai dealerships in Pennsylvania and New Jersey. “The decision to buy a car is significant, and no matter how many years I’ve been in this business, the thrill of handing over a set of car keys never fades. We’re excited to continue providing that feeling through this new sales channel and connecting with the millions of shoppers on Amazon through this new, convenient experience.”

More Hyundai dealers will continue to be added to Amazon Autos. Functionality like leasing and expanded financing options will continue to roll out early this year.

Visit Amazon.com/Autos and HyundaiUSA.com/Amazon to learn more.

Hyundai Motor America

Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

¹ Amazon Autos is available at select Hyundai dealers in Atlanta, Austin, Baltimore, Beaumont-Port Arthur, Birmingham, Boston, Champaign/Springfield, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Dallas, Dayton, Denver, Detroit, El Paso, Fond Du Lac, Ft. Myers/Naples, Harrisburg-York, PA, Harrisonburg, Hartford, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Louisville, Miami, Milwaukee, Minneapolis St., Nashville, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Raleigh-Durham, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Sheboygan, Springfield, MA, St. Louis, Tampa, Traverse City, MI, W. Palm Beach, Washington, D.C.

SOURCE Hyundai Motor America

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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