Tech
Why Gen Z is falling in love with film photography
Rotem Rozental, University of Southern California
Film photography is experiencing a resurrection, summoned by unlikely conjurers: Gen Z.
It wasn’t too long ago that analog photography – which uses photographic film and chemical processing – was declared all but dead, relegated to the province of niche hobbyists and professional artists.
Digital cameras had taken over nearly all areas of photographic production. Film industry titans like Polaroid and Kodak had shrunk dramatically from their heyday, becoming shells of their former selves. Darkrooms, where students learned how to manually develop and print film, shuttered at high schools and college campuses across the country, replaced by digital labs. For most people, the spirit of analog photography was mainly channeled through Instagram filters.
But within the past five years, younger people have been increasingly drawn to the old way of doing photography.
In 2025, 35% of the 42 million active film camera users worldwide were reported to be between the ages of 18 and 30. The year prior, online searches for analog photography saw a 41% rise.
Disposable camera sales have been steadily increasing since 2023. The photography journal PetaPixel went a step further and announced 2024 as “film’s best year in decades,” as major brands have introduced new cameras in response to renewed demand and revived classic models. More than 30% of respondents to a 2024 Ilford Photo survey on film photography were in the 25-34 age group.
As I’ve witnessed more and more of my undergraduate art and design students embrace analog photography, I’m not seeing this as a trend rooted in a nostalgic yearning for the past. Instead, I’m seeing it as young people rejecting algorithms, breaking free from the alienation of social media and reacting to childhoods spent on Zoom and TikTok – a deliberate move to redefine the future of art, social connection and engagement with the world.
Pining for a ‘third place’
In my work as a historian of photography and lecturer at the University of Southern California, I’ll often ask my students about how they take photos – whether they’re using digital cameras their smartphones or analog devices.
This year, for the first time, some of my students discussed images they’d printed and the physical photography albums they’d put together of their friends and family. They talked about how they’d also been sending postcards, writing letters and tacking photographs to their bedroom walls.
I couldn’t help but think about how so much of the language tied to early social media seemed to refashion physical gestures for a virtual world – “posting” on a “wall,” “poking,” “tagging” and “bookmarking,” not to mention “friending.”
This was a rhetorical move by social media companies, likely designed to help people feel as though they were in a familiar terrain of social connection. Yet the underlying business model of these platforms depended more on maximizing engagement and advertising revenue than on nurturing authentic relationships.
Everyone knows what happened next: The more connected young people became online, the more isolated and detached they started to feel. The COVID-19 lockdown pushed social life online even further, and researchers are only now starting to see how the combination of increased screen time and isolation negatively affected adolescents’ mental health. By 2023, 51% of American teenagers reported they spend at least four hours a day on social media.
I see the attraction of analog photography as a response to life lived through screens, a pathway toward community engagement and the desire for what sociologists call “a third place.”
Coined by sociologist Ray Oldenburg in his 1989 book “The Great Good Place,” third places are meant as a space separate from home and work. They offer a reprieve for the in-between, generating the conditions needed for creative cross-pollination. They might include a local cafe, a neighborhood writing group, a weekly Magic: The Gathering game or a college fraternity – any space that allows for social interaction and personal growth.
These spaces also combat loneliness. They get people out of their heads and into a community. Oldenburg also referred to them as “havens of sociability,” places or gatherings where people can arrive alone to join others, and the atmosphere is “democratic and festive.”
Analog communities IRL
In April 2026, the inaugural AnalogCon took place in Los Angeles. Organized by the Los Angeles Center of Photography, where I serve as executive director and chief curator, it was a festival for all things analog photography. It didn’t just serve as a third place for photography enthusiasts; it also showed how analog photography – as a practice, ritual and community – is flourishing.
Vendors, industry leaders, artists and teachers participated in the two-day event, which included exhibitions, panels, demonstrations and guided photography tours around Little Tokyo. The excitement and thirst for similar events was palpable.
Photography now joins a broader trend of a generational preoccupation with physical cultural objects and media. Although music streaming represents 82% of revenues generated in the music industry, vinyl records sales have been rising for over a decade, crossing the US$1 billion threshold in the U.S. in 2025.
Nearly 60% of Gen Z are now purchasing records. VHS tapes and VCR players are also making a strange comeback, with stores like Be Kind Video and Videotheque in California offering VHS, DVDs and Blu-ray rentals.
But beyond that, record stores and video rental shops have become third places in their own right. There’s a big difference between selecting a film to stream from your bed and getting out of the house, going to a store and talking about movies with a clerk and fellow film enthusiasts.
Think about the sound a tape cassette makes when you open and close it, or the vibrant graphics on the covers of DVDs or VHS tapes. Think about rewinding or making a mixtape for your recent crush. These are objects of belonging that signal specific cultural moments, rituals and aesthetics, and many young people today are starting to experience them for the first time.
Now, think about gently inserting a roll of film into a camera. Think about choosing an angle carefully when snapping a photo, because the number of frames is limited and you want to make them count. Think about the thrill of discovery when the pictures finally emerge as objects on paper.
To me, these are more than fleeting trends. They signal a push against a digital culture that is designed to cultivate envy and reward outrage, insults and humiliation.
Instead, armed with rolls of film, more and more Gen Zers appear to be opting out of their algorithmic feeds in favor of experiencing life in ways that feel more deliberate, personal and tangible.
Rotem Rozental, Lecturer in Critical Studies, Roski School of Art and Design, University of Southern California
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Tech
Professional gaming is brutal on the body – inside the growing field of treating esports injuries
Professional gaming can cause serious physical and mental strain, including wrist injuries, back pain, vision problems and sleep disturbances. As esports grows, specialists are developing new prevention and rehabilitation strategies to protect players.
Erica D. Henn, Temple University
Chinese esports player Jian “Uzi” Zi-hao was more than a star “League of Legends” player: He was so talented that his team structured its entire strategy around his abilities, funneling resources to him and another teammate, Shi “Ming” Sen-Ming, so the duo could lead the team to victory. Over the course of his career, he earned more than US$500,000 in tournament prize money.
And yet in 2020, Jian announced his retirement, his storied career cut short by chronic wrist and arm injuries.
He was 25 years old.
Video games have a reputation for keeping people glued to the couch. But for those who compete against the best players in the world, gaming can be surprisingly physically and mentally taxing.
The strain of ‘climbing the ladder’
The best esports players often have grinding schedules. They’re expected to regularly practice, participate in scrimmages and compete in official matches. Even at the recreational level, esports players cite the mental toll: playing for hours a day, every day, to hone their skills so they can “climb the ladder.”
A 2021 study of Portuguese esports players found that 37% experienced anxiety and depression, and 45% experienced sleep disturbances. The most common physical injuries in esports generally fall under eye problems and musculoskeletal issues.
Prolonged screen time leads to many types of vision problems in gamers, from the more common eye fatigue to a decreased ability to focus. Furthermore, the light emitted from screens appears to contribute to sleep disturbances by disrupting the release of melatonin, the hormone that helps regulate your sleep-wake cycle.
Many esport players – professional or otherwise – also battle hand and wrist pain, with repetitive button-smashing causing injuries such as carpal tunnel syndrome, tendonitis and “gamer’s thumb,” which arises from overuse or irritation of the tendons around the thumb and wrist. Many of the overuse injuries seen among video game players are also familiar to assembly-line workers, whose jobs can involve similarly repetitive movements.
Then there are the back injuries. Players can remain seated for three or more hours without a break, and this prolonged sitting can take a toll on the lower back and spine.
The sedentary nature of esports has also led to a lesser-known – sometimes fatal – injury called deep vein thrombosis: a blood clot, often in the leg, that can become life-threatening if it travels to the lungs. In 2011, British gamer Chris Staniforth – who would play for as long as 12 hours at a time – died of the condition.
Preventative measures
As more esports injury research has been published, more treatment and prevention strategies have emerged.
Top esports teams now have physical therapists, performance psychologists, athletic trainers and even massage therapists on staff to optimize the performance and recovery of their players.
Teams often incorporate group exercise activities to both build rapport among players and reduce the risk of injuries. During competition, proper positioning of the spine and limbs has become an essential injury prevention strategy. For example, selecting a chair that encourages an upright posture can reduce pain and injury risk, especially when gamers couple ergonomics with an exercise program that centers on functional strength, mobility and stretching of the upper limbs.
Looking to the stage
When esports began gaining mainstream popularity in the 1990s and early 2000s, its proponents were eager to draw comparisons to traditional sports and athletic competition. The parallels helped establish esports’ legitimacy and gave non-gamers a familiar framework for understanding the competition.
As esports became a big business and a lucrative career path, players and teams hired a web of support staff – trainers, coaches and therapists – that mirrored the structure of professional sports. In this vein, a lot of esports injury research has pulled from the training methods of traditional sports.
However, as a scholar of exercise science, I think injury treatment and prevention strategies could be further improved by seeing esports competitors as more like musicians and dancers than football players and basketball players.
Performance optimization and injury research on professional performing artists has existed for centuries, and I think it represents a valuable, untapped resource. That’s because the physical and mental stresses experienced during musical performance have a lot in common with esports competition: long stretches of sitting; small, dexterous hand movements; and performing without the real-time input of a coach.
For example, biomechanics research has found similar patterns of forearm muscle fatigue among esports players and piano players. However, no studies to date have directly compared the two groups.
And what if the interest in joint hypermobility or hand size among performing artists were translated to esport populations? Could popular piano warm-up exercises be effective for esports athletes who use keyboards?
Even research on sports like car racing might offer valuable insights. As with gamers, many people overlook how physically demanding car racing can be – and yes, that includes sitting for extended periods of time.
Prevention and rehabilitation techniques continue to improve. Even Jian, the player who retired in 2020, returned to play for a few splits, or partial seasons, in 2022 and 2023.
In July 2023, “League of Legends” star Lee “Faker” Sang-hyeok was relegated to the bench due to cubital tunnel syndrome, an injury that emerges from arm and hand overuse.
Through a treatment plan that included changing his gaming posture and intensive physical therapy, Lee was able to return to play just a month later. He went on to win three consecutive world championships, with his support team helping prevent recurrence of injury throughout each season.
Thanks to his rehabilitation, Lee’s fans will be able to follow his hunt for his fourth “League of Legends” World Championship, which kicks off in October 2026 in the United States.
Sienna Cinti assisted with the research and writing of this article.
Erica D. Henn, Assistant Professor of Kinesiology and Exercise Science, Temple University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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News
Joby Aviation and Toyota kick off manufacturing alliance to scale electric air taxi production
Joby Aviation and Toyota launch a joint venture to improve productivity, quality, and cost as they prepare to scale electric air taxi production.
Joby Aviation and Toyota Motor Corporation have launched the initial phase of a strategic manufacturing alliance aimed at accelerating commercial production of electric air taxis—an early step the companies say is designed to make “air mobility for all” a practical, everyday reality.
Announced June 30, 2026, the partnership formalizes a new joint venture that will combine Joby’s electric aviation development with Toyota’s production systems and operational expertise. The near-term focus: building the groundwork for commercial production while pushing improvements in productivity, quality, and cost—key factors as the industry moves from prototypes to scaled manufacturing.
What the joint venture is designed to do
According to the companies, the alliance will initially concentrate on:
- Establishing the foundation for commercial production capability
- Advancing manufacturing excellence with an emphasis on productivity, quality, and cost
- Supporting expansion of Joby’s production capacity as it works toward aircraft certification and prepares for anticipated demand
The announcement positions Toyota’s manufacturing playbook—known globally for lean production and continuous improvement—as a lever to help Joby move from development into repeatable, high-quality output at scale.
Why it matters: eVTOLs need scale, not just flight tests
Electric vertical take-off and landing (eVTOL) aircraft have become one of the most closely watched bets in next-generation transportation, but the path to viable air taxi services depends on more than successful test flights. Certification timelines, supply chain readiness, and the ability to produce aircraft consistently (and affordably) are often what separates promising technology from commercial reality.
By forming a joint venture focused on manufacturing readiness, Joby and Toyota are signaling that the next competitive frontier is industrialization—how quickly and reliably eVTOL aircraft can be built to meet safety standards and market demand.
Related Links for Further reading
- Joby Aviation (official): https://www.jobyaviation.com
- Joby Investor Relations / News (official updates & filings): https://ir.jobyaviation.com
- Toyota Newsroom (official): https://www.toyotanewsroom.com
- Toyota Global (corporate overview): https://global.toyota/en
- FAA Advanced Air Mobility / Air Taxis (context): https://www.faa.gov/air-taxis
What executives are saying
Joby founder and CEO JoeBen Bevirt emphasized the long-running relationship between the companies, calling the joint venture a reflection of shared confidence in the opportunity ahead.
“Toyota has been by Joby’s side for nearly a decade, providing invaluable guidance and support as we built the foundation for manufacturing our aircraft,” Bevirt said. “Together, we share a vision of making aerial mobility an everyday reality.”
Toyota Motor Corporation Chairman Akio Toyoda framed air mobility as an extension of the company’s broader mission.
“Since our founding, we’ve been guided by the philosophy of providing mobility for all,” Toyoda said, adding that Toyota views air mobility as “a natural extension of that philosophy—from the ground into the sky.”
About the companies
Joby Aviation (NYSE: JOBY) is a California-based transportation company developing an all-electric eVTOL air taxi. The company intends to operate its own air taxi service in cities worldwide and sell aircraft to other operators and partners.
Toyota (NYSE: TM) has operated in North America for nearly 70 years and says it is focused on sustainable, next-generation mobility through Toyota and Lexus brands. Toyota reports nearly 64,000 employees in North America, 14 manufacturing plants, and more than 1,800 dealerships. The company also noted that its North Carolina plant began assembling automotive batteries for electrified vehicles in 2025.
What to watch for next
For readers tracking the air taxi sector, the next milestones will likely center on:
- Details on how the joint venture will be structured operationally
- Updates on Joby’s certification progress and production ramp timelines
- Signs of how manufacturing improvements translate into cost reductions and throughput
- Additional agreements or expanded collaboration as the alliance progresses
While the companies highlighted expected benefits, they also noted the usual forward-looking risks—such as regulatory certification timelines, market conditions, and the ability to finalize additional agreements.
Source: Toyota Motor North America / PRNewswire (June 30, 2026)
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Consumer Corner
The Evolution of Retail Technology: Connecting Consumers to Valuable Product Information
The Evolution of Retail Technology: Connecting Consumers to Valuable Product Information
(Feature Impact) For more than 50 years, traditional universal product codes (UPCs), better known as barcodes, have automated checkout, powered retail and kept the world’s products moving one scan at a time.
Watch this video to learn more
Now it’s time for the next chapter. Brands and retailers are transitioning to QR codes powered by GS1 to enhance everyday shopping experiences, unlock more information and empower customers to make informed purchase decisions with a simple smartphone scan – while still going “beep” at the register.
For decades, UPC barcodes simply provided the price of an item, but today’s shoppers are looking for more information. This retail-labeling transformation will include advanced QR codes that unlock information about ingredients, allergens, freshness, product origin, sustainability details, recipes and more. Retailers have set a 2027 target to accept these QR codes at checkout, which can help them better operate and serve their customers in numerous ways, such as preventing recalled products from being sold.
They can also help reduce food waste, save consumers money and help people make smarter purchases by encouraging shoppers to have a richer experience with the products they’re putting in their carts.
Visit gs1us.org/smarter to discover more about the future of shopping and checkout.
SOURCE:
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