Connect with us

Consumer Corner

2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

Published

on

71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season

TEMPE, Ariz. /PRNewswire/ — Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. 

GoDaddy Black Friday US
2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

Despite 65%* of survey respondents agreeing that inflation will impact their shopping this holiday season, their desire to shop small is clear. More than 3 in 4 (78%)** people are as or more likely to shop at a small business this Black Friday and throughout the holidays compared to previous years, with Gen Z being the most likely to shop small (85%)** and Millennials following closely behind (83%)**.  

Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy, while 18% claimed doing so led to better customer service, and 13% preferred unique or handmade products**. 

The Stakes Are Big for Small Businesses 

GoDaddy surveyed U.S. consumers to help small businesses understand their customers’ shopping priorities during the all-important holiday season. According to the survey results, 40%* of U.S. consumers plan to do most of their holiday shopping in the next four weeks, with almost 1 in 5 (19%)* planning to do the bulk of their shopping on Black Friday alone.  

“Black Friday has long been considered peak selling season for large retailers, but GoDaddy’s research makes it crystal clear U.S. shoppers are willing and eager to make this the smallest Black Friday ever,” said GoDaddy Small Business Trends Expert, Amy Jennette. “Despite inflation concerns and rising costs, consumers want to support their local businesses and economies.” 

Jennette continued: “To take advantage of this opportunity, small businesses should lean into the ‘shopping small’ experience that consumers value and are willing to pay more for. They can do this by focusing on unique holiday promotions and offers to attract traffic and provide superior customer service along with unique products and experiences they can’t find elsewhere.” 

Advertisement
Big Dill Pickleball Co. Serving Up Fun!

Who Consumers Are Shopping for and How Much They’re Spending  

GoDaddy’s survey also shows consumers are embracing the spirit of giving. Nearly one-third (31%) of consumers purchase gifts for six or more people, and 10%* extend their shopping lists to more than 10 people. 

For many, the holiday season is a time to show their generosity, with about a fifth of respondents (22%)** typically spending more than $100 per person. Additionally, 32% of shoppers who participated in the survey reported spending between $51 and $100 per person during the holidays. That means over half (54%) of respondents plan to spend more than $50 on gifts per person this holiday season. 

Spreading holiday joy isn’t just about giving gifts to others. Two-thirds (67%)** of consumers intend to treat themselves to a holiday indulgence, as well. Gen Z is the most likely to do so, with 83%** planning to buy themselves a special item or experience. 

So Many Tools and Resources to Help Small Businesses This Holiday Season 

Small businesses looking for guidance on how to maximize their seasonal sales should visit GoDaddy’s Ultimate Guide to Holiday Campaign Planning. Valuable resources include holiday marketing advice by channel, do’s and don’ts for offering seasonal promotions, AI prompts that make it easy to manage and promote a business during the busiest time of year, and much more.  

Visit GoDaddy.com to learn more about the solutions GoDaddy offers small businesses, including the AI-powered GoDaddy Airo experience that TechRadar called “a game-changer for small businesses looking to establish their online presence, particularly because of how much time and effort it saves.”  

Advertisement
Big Dill Pickleball Co. Serving Up Fun!

Methodology
The survey data referenced in this news release was collected via two surveys in which U.S. consumers were asked about their holiday shopping habits: one conducted in October 2024 with 1,247 respondents* and one in September 2024 with 1,520 respondents**. 

About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com

Source: GoDaddy Inc.

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!https://stmdailynews.com/category/consumer-corner/


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading
Advertisement

Consumer Corner

Amazfit Announces the Active 2; the Ultimate Everyday Smartwatch for Active and Healthy Living

Amazfit launched the Amazfit Active 2 smartwatch at CES 2025, featuring advanced health monitoring, stylish design, over 160 sports modes, and extended battery life, priced from $99.99.

Published

on

MILPITAS, Calif., Jan. 6, 2025 /CNW/ — Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today announced the launch of its latest lifestyle smartwatch: the Amazfit Active 2, a wearable that bridges elegance and functionality.

Debuting at CES 2025 and featured at Pepcom and ShowStoppers media events, the Amazfit Active 2 is a lifestyle statement for fashion conscious and health-oriented consumers who want to monitor their fitness without compromising on aesthetics.

smartwatch

Stylish Design Meets Competitive Advantages 

Along with a body crafted from stainless steel, the Amazfit Active 2 boasts a round 1.32-inch high-definition AMOLED display that can reach a peak brightness of 2,000 nits, ensuring that users can see their exercise data and maps even under bright sunlight. Consumers can choose from two models when purchasing: a premium version priced at $129.99 that features a black genuine leather strap and a resilient sapphire glass screen covering, or a standard version priced at $99.99 that comes with either a red or black sports-style silicone strap for enhanced breathability during exercise. The premium version will also come with one of these sports-style red silicone straps in the box, as a secondary strap option to equip for workouts.

Cutting-Edge Technology

– Latest Generation Biosensor: The BioTracker™ 6.0 PPG biosensor features a dual-LED and 5PD build, which picks up more biometric signals for enhanced precision in health monitoring and measurement. Zepp Health Corporation zepp.com 2

– Upgraded Heart Rate and Sleep Algorithms: The PulsePrecision™ algorithm enhances heart rate tracking accuracy to the level of the Amazfit T-Rex 3, while the RestoreIQ™ algorithm gives sleep monitoring a similar accuracy boost.

– Additional Sensors: Compared to the previous generation of Amazfit Active, the new release adds a barometer for accurate altitude measurements and support of new sports like skiing, along with an accelerometer and gyroscope for precise recognition of sleep and movement, and an ambient light sensor for optimal display under varying light conditions.

Advertisement
Big Dill Pickleball Co. Serving Up Fun!

– Extended Battery Life: With a robust 10-day battery life under typical use, the Active 2 is a device that won’t need recharging every night.

– Zepp Flow: Enables users to control their watch settings, adjust their calendar, and more with just their voice, while also granting Android users the ability to reply to instant messages with either keyboard or speech-to-text input.

– Zepp Pay: Users in Europe can experience secure contactless payments when they purchase the premium version, with this model being named the Amazfit Active 2 NFC on European channels.

Fitness and Wellness Features

– Dynamic Fitness Modes: Over 160 sports modes including HYROX Race Mode, a smart Strength Training mode that can auto-detect specific exercises and intelligently count reps, sets, and rest time, and new winter sports like Skiing.

– Offline Maps with Turn Directions: Supported by 5 satellite systems, users can navigate with ease by importing offline maps and route files to the watch that come with turn-by-turn directions, which can be followed on-screen or broadcast via the built-in speaker or the user’s connected Bluetooth headphones.

– Zepp Coach™ Integration: Offers personalized training and running plans, empowering users of all levels to achieve fitness milestones from 3K runs to full marathons.

Advertisement
Big Dill Pickleball Co. Serving Up Fun!

– Tailored for Women: With the Wild.AI mini app, women can connect to their accounts directly from the watch for personalized wellness insights tied to their menstrual and hormonal cycles.

– Advanced Health Insights: A daily Readiness score summarizes mental and physical recovery and provides actionable insights, while the HRV feature delivers specialized recovery data.

With its stylish design, premium materials, and advanced capabilities, the Amazfit Active 2 delivers exceptional value as the ultimate companion for fitness enthusiasts and trendsetters alike.

Availability and Pricing

The Amazfit Active 2 is now available for pre-order in the United States on us.amazfit.com, and will be available globally in February, via Amazfit’s official website and through retail partners, with prices starting at $99.99 for the standard version and $129.99 for the premium version. Zepp Health Corporation zepp.com 3

For more information, please visit www.amazfit.com and follow us on Facebook, Instagram, X (formerly Twitter), and YouTube.

About Amazfit

Advertisement
Big Dill Pickleball Co. Serving Up Fun!

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit’s brand tagline “Discover Amazing”, encourages individuals to break their barriers, and exceed expectations while finding joy in every moment.

Amazfit is powered by Zepp Health’s proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. For more information about Amazfit, visit www.amazfit.com.

SOURCE Amazfit

Want more stories 👋
“Your morning jolt of Inspiring & Interesting Stories!”

Sign up to receive awesome articles directly to your inbox.

We don’t spam! Read our privacy policy for more info.

STM Coffee Newsletter 1
Advertisement
Big Dill Pickleball Co. Serving Up Fun!

Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Consumer Corner

Zepp Clarity Introduces “Try Before You Buy” OTC Hearing Aids Program at CES 2025, Empowering Consumers with Confidence and Convenience

Zepp Clarity launched its “Try Before You Buy” program at CES 2025 to enhance hearing aid adoption among older adults facing hearing loss. The program allows hands-on experience with advanced models like the nearly invisible Clarity Pixie, promoting confidence and accessibility while providing lifetime support and access to audiologists.

Published

on

MILPITAS, Calif., and LAS VEGAS, Jan. 6, 2025 /PRNewswire/ — Zepp Clarity, the smart hearing solutions brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today unveiled its innovative “Try Before You Buy” program at CES 2025. This initiative addresses a critical gap in hearing aid adoption by encouraging the older population to explore hearing solutions in a low-pressure, hands-on environment.

Try Before You Buy
Zepp Clarity

Despite the widespread prevalence of disabling age-related hearing loss, industry surveys and epidemiological studies have consistently documented that only 15% to 30% of adults with mild-to-moderate hearing loss obtain hearing aids. Many cite uncertainty about their effectiveness or discomfort with the commitment as barriers to adoption.

Try Before You Buy

The “Try Before You Buy” model empowers individuals to experience the transformative benefits of Zepp Clarity’s advanced hearing solutions firsthand, boosting confidence and encouraging greater utilization of hearing aids.

With three state-of-the-art models—Clarity Omni, Clarity One, and Clarity Pixie — Zepp Clarity is redefining hearing care by offering consumers the opportunity to experience advanced hearing solutions through a trial period in their homes.

Zepp Clarity provides a lifetime customer support guarantee and access to certified audiologists to its users, ensuring professional guidance and peace of mind for every customer.

Zepp Clarity Pixie, A Nearly Invisible Hearing Aid Providing A Leap Forward in Technology

At the forefront of Zepp Clarity’s offerings is the Zepp Clarity Pixie, a next-generation hearing aid solution designed for individuals with mild to moderate hearing impairment. The Pixie redefines the hearing aid experience with a nearly invisible design, seamless wireless connectivity, and a lightweight titanium alloy shell. Additional features include IPX7 water resistance, an impressive 17-hour battery life, and the ability to customize settings through the Zepp Clarity App, offering eight unique programs tailored to individual preferences.

The Pixie also includes innovative functionalities such as Clarity Boost, Smart Phone Call support, and a handy Find Device feature, ensuring users can navigate their daily routines with confidence and convenience. With a suggested retail price of $1,499, the Zepp Clarity Pixie is now available at https://clarity.zepp.com.

Advertisement
Big Dill Pickleball Co. Serving Up Fun!

Empowering Hearing Health for All

Hearing loss impacts 48 million Americans and nearly 430 million people worldwide, yet adoption rates for hearing aids remain low. Zepp Clarity’s mission is to address this critical health challenge by combining cutting-edge wearable technology with expert audiology insights.

Registered as FDA-Exempt Class II medical devices, Zepp Clarity’s hearing aids are meticulously designed to offer discreet, high-performance solutions for adults aged 18 and older, enhancing both their hearing and overall wellness.

About Zepp Clarity

Zepp Clarity, a smart hearing solutions brand under Zepp Health, empowers individuals to live their healthiest lives. Guided by the belief that hearing health is integral to total wellness, Zepp Clarity leverages advanced hearable technologies, AI healthcare algorithms, and the expertise of leading audiologists to create personalized, high-performance hearing systems.

For more information about Zepp Clarity, visit https://clarity.zepp.com.

SOURCE Zepp Health

Advertisement
Big Dill Pickleball Co. Serving Up Fun!


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Consumer Corner

Yaber at CES 2025: Color the Movie Night

Published

on

Enjoy Stunning Visuals with Yaber’s Powerful K300s, L2 Plus, and T2 Series

LAS VEGAS, Jan. 6, 2025 /CNW/ — Yaber, a pioneer in entertainment projectors, introduces three groundbreaking models: the ultra-short throw laser projector K300s, the cinema-level sound projector L2 Plus, and the T2 Series. These state-of-the-art projectors showcase Yaber’s commitment to pushing the boundaries of home entertainment technology, offering consumers unparalleled viewing and listening experiences not possible before.

Cinema-Quality Entertainment Anywhere: Yaber K300s Ultra-Short Throw Projector

The Yaber K300s redefines home entertainment with ultra-short throw technology, projecting a 100-inch image from 24.8 cm. Triple RGB Laser Technology ensures vibrant colors (150% NTSC), 1000 ANSI lumens brightness, and NovaGlow™ for uniform visuals. Dual 15W JBL speakers with Dolby deliver immersive audio, while instant autofocus and smart keystone make setup simple, and advanced connectivity and 50% energy efficiency enhance usability.

Priced at $999.99, the K300s will be available on Yaber official website on Jan 15 and will roll out soon in retail stores in the United States, Japan, Europe, and Taiwan region.

Elevate Home Entertainment Experience: Yaber L2 Plus

The Yaber L2 Plus projector is perfect for home entertainment, combining HD picture quality, powerful sound, and easy operation. Its 1.35:1 throw ratio allows flexible placement, making it ideal even for smaller rooms. With 1080p resolution, 700 ANSI lumens brightness, and dual 8W JBL speakers, it delivers stunning visuals and cinema-quality audio. Plus, enjoy its Keith Haring special edition for a stylish touch.

With hands-free autofocus, intelligent screen alignment, and under-35dB noise, the L2 Plus offers quiet, seamless operation. The MRSP is $199, and it will be available on the Yaber official website and in US offline stores starting Q2 2025.

Advertisement
Big Dill Pickleball Co. Serving Up Fun!

Portable Entertainment Redefined: Yaber T2 Series Projector

The Yaber T2 Series projector shines with its innovative battery-powered design, offering up to 2.5 hours of use, making it ideal for outdoor movie nights and camping adventures. With native 1080p resolution and JBL sound supported by Dolby Audio, it ensures an immersive experience, whether users are enjoying a cozy film under the stars or a lively summer trip. Adding a creative touch, the Keith Haring special edition elevates its style. Don’t miss the exclusive CES deal—get the T2 for just $225 with code CEST220OFF on Amazon US, available from Jan 7 to Jan 12.

SOURCE YABER TECHNOLOGIES CO., LIMITED


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending