Consumer Corner
2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study
Last Updated on November 8, 2024 by Daily News Staff
71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season
TEMPE, Ariz. /PRNewswire/ — Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. 
Despite 65%* of survey respondents agreeing that inflation will impact their shopping this holiday season, their desire to shop small is clear. More than 3 in 4 (78%)** people are as or more likely to shop at a small business this Black Friday and throughout the holidays compared to previous years, with Gen Z being the most likely to shop small (85%)** and Millennials following closely behind (83%)**.
Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy, while 18% claimed doing so led to better customer service, and 13% preferred unique or handmade products**.
The Stakes Are Big for Small Businesses
GoDaddy surveyed U.S. consumers to help small businesses understand their customers’ shopping priorities during the all-important holiday season. According to the survey results, 40%* of U.S. consumers plan to do most of their holiday shopping in the next four weeks, with almost 1 in 5 (19%)* planning to do the bulk of their shopping on Black Friday alone.
“Black Friday has long been considered peak selling season for large retailers, but GoDaddy’s research makes it crystal clear U.S. shoppers are willing and eager to make this the smallest Black Friday ever,” said GoDaddy Small Business Trends Expert, Amy Jennette. “Despite inflation concerns and rising costs, consumers want to support their local businesses and economies.”
Jennette continued: “To take advantage of this opportunity, small businesses should lean into the ‘shopping small’ experience that consumers value and are willing to pay more for. They can do this by focusing on unique holiday promotions and offers to attract traffic and provide superior customer service along with unique products and experiences they can’t find elsewhere.”
Who Consumers Are Shopping for and How Much They’re Spending
GoDaddy’s survey also shows consumers are embracing the spirit of giving. Nearly one-third (31%) of consumers purchase gifts for six or more people, and 10%* extend their shopping lists to more than 10 people.
For many, the holiday season is a time to show their generosity, with about a fifth of respondents (22%)** typically spending more than $100 per person. Additionally, 32% of shoppers who participated in the survey reported spending between $51 and $100 per person during the holidays. That means over half (54%) of respondents plan to spend more than $50 on gifts per person this holiday season.
Spreading holiday joy isn’t just about giving gifts to others. Two-thirds (67%)** of consumers intend to treat themselves to a holiday indulgence, as well. Gen Z is the most likely to do so, with 83%** planning to buy themselves a special item or experience.
So Many Tools and Resources to Help Small Businesses This Holiday Season
Small businesses looking for guidance on how to maximize their seasonal sales should visit GoDaddy’s Ultimate Guide to Holiday Campaign Planning. Valuable resources include holiday marketing advice by channel, do’s and don’ts for offering seasonal promotions, AI prompts that make it easy to manage and promote a business during the busiest time of year, and much more.
Visit GoDaddy.com to learn more about the solutions GoDaddy offers small businesses, including the AI-powered GoDaddy Airo experience that TechRadar called “a game-changer for small businesses looking to establish their online presence, particularly because of how much time and effort it saves.”
Methodology
The survey data referenced in this news release was collected via two surveys in which U.S. consumers were asked about their holiday shopping habits: one conducted in October 2024 with 1,247 respondents* and one in September 2024 with 1,520 respondents**.
About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!https://stmdailynews.com/category/consumer-corner/
home improvement
Going Beyond Aesthetics: 7 Home Design Trends for 2026
Heading into a new year, home design is once again evolving. Homeowners are blending comfort, personality, sustainability and connections to the outside world this year. Whether you’re refreshing a room or planning a full-blown makeover, consider these ideas for inspiration that feels both timeless and fresh.
Last Updated on April 2, 2026 by Daily News Staff
(Feature Impact) Heading into a new year, home design is once again evolving. Homeowners are blending comfort, personality, sustainability and connections to the outside world this year. More than just aesthetics, these trends are warm, intentional and rooted in real life.
Whether you’re refreshing a room or planning a full-blown makeover, consider these ideas for inspiration that feels both timeless and fresh.
Warm, Earthy Palettes
This year, say goodbye to whites and cool grays. Instead, cozy earth tones like clay, sage, caramel and rich neutrals create a grounded, inviting atmosphere. Refresh walls or cabinetry with these earthy hues or try color-drenching – using a single hue in varying tones across walls, trim and ceilings – for a bold new vibe that feels both timeless and modern.
Flowing, Curved Shapes
As homes trend more toward feeling lived-in rather than staged, hard edges and rigid forms are taking a backseat. In 2026, curves are everywhere: soft archways, rounded furniture and curved statement pieces – think circular mirrors or oversized armchairs – create fluid, comforting spaces.
Natural Materials and Textures
Designs this year celebrate materials that age beautifully, like natural stone, reclaimed wood and textiles that tell a story. Consider woven pillows and throws, handmade pottery, textured walls and wood with visible grain to enrich rooms with sensory detail and an artisanal feel.
Personalized Nostalgia
Blend vintage finds with contemporary art to create a space that’s truly your own. That means vintage finds, heirloom pieces and decor that evokes memory – even quilted textiles or classic checkered tiles – styled in fresh, modern ways to add warmth and individuality.
Attention to Statement Details
Small details are getting big attention this year. Swapping out basic cabinet hardware and lighting fixtures for artisanal, tactile metals can help elevate kitchen cabinets or bathroom vanities, turning them into design statements.
Flexible, Multifunctional Spaces
With hybrid work and lifestyle blending continuing into 2026, rooms should be designed to serve multiple purposes. Reading nooks can double as workstations. Living rooms effortlessly transition from day to night. Adaptable furniture, hidden storage and smart layouts help make multifunctional spaces feel intentional and uncluttered.
Outdoor-Inspired Interiors
The connection to nature grows stronger inside homes with greenery, natural light and materials that echo the outdoors. From indoor-outdoor flow to plant-rich spaces that feel alive and tranquil, biophilic design promotes calm, comfort and connection.
Visit eLivingtoday.com to find more design inspiration to make your home more personal and grounded in comfort.
Photo courtesy of Shutterstock
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
Last Updated on April 2, 2026 by Daily News Staff
(Feature Impact) Making changes to a bedroom doesn’t have to break the bank. Simple swaps, a little DIY and some inexpensive purchases can go a long way toward freshening up the place you lay your head.
Better Bedding
If you can’t remember the last time you bought a new comforter, it may be time to snag one. Think beyond the luxury home stores and check out discount home decor retailers and even thrift stores, where you can often find new, unopened bedding at a fraction of the cost. A fluffy throw blanket in a dynamic new color might be the perfect way to rejuvenate your bed.
Playful Pillows
Few things spruce up a bedroom more than new throw pillows. Available in a myriad of sizes and shapes – from squares to rectangles to asymmetrical – there is no shortage of ways to use these functional pieces to brighten up a space.
Uplifting Light
Old-fashioned lamps, ancient wall sconces and dusty chandeliers can make a room feel stale. Scouring consignment stores and estate sales for new lighting can take a bedroom from dated to delightful without spending a ton of cash. If big box stores are more your thing, you can find budget lamps in unexpected departments; for example, try the back-to-school sections for dorm-friendly finds like twinkle lights and small bedside lamps. These little pops of light can both brighten and cozy up a room with minimal effort.
Punchy Paint
Repainting a room is a doable DIY project, and it can make a huge difference in how a room looks andfeels. Give yourself time to peruse the countless paint swatches at specialty paint stores or home improvement stores. If you’ve always gravitated toward earthy tones, maybe opt for a color with a little more depth or saturation. If brighter hues are your thing, go a little darker. If you love the idea of painting but worry about buyer’s remorse, start with an accent wall.
Heavenly Hardware
Functional hardware like drawer pulls and doorknobs can be replaced without much effort or money. Secondhand stores, online marketplaces and even furniture boutiques can be a goldmine for offbeat and unique hardware. Be sure to think beyond your bedside, too. Wardrobe handles, closet rods, sconces, wall hooks and hinges can be swapped out easily and inexpensively.
Find more tips and guidance to give your bedroom a budget-friendly upgrade at eLivingtoday.com.
Photo courtesy of Shutterstock
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
Automotive
Driving Habits May Cost More Than You Think: Data-Backed Driving Techniques to Reduce Fuel Costs and Vehicle Wear
Rising Fuel Costs
(Feature Impact) If you’re feeling pain at the pump, you’re not alone. However, it’s not just rising gas prices that can impact your wallet – it might be your own habits on the road that negatively impact fuel efficiency and add extra strain to your vehicle.
With gas prices fluctuating by more than $1 per gallon nationally in recent years, Mercury Insurance is highlighting how driver behavior can significantly influence fuel costs.
According to the U.S. Department of Energy, aggressive driving – rapid acceleration and hard braking – can reduce fuel economy by up to 40% in city driving and 30% on highways, increasing annual fuel expenses by hundreds of dollars.
For the average American driver, that inefficiency adds up quickly. AAA estimates that annual fuel costs can exceed $2,000 depending on vehicle type and region. A 30-40% reduction in fuel economy can translate into hundreds of dollars in additional fuel expenses each year – before factoring in the added wear on key vehicle components.
“Most drivers think of aggressive driving as a safety issue, but it’s also a cost issue,” said John Dicken, director, material damage claims at Mercury Insurance. “From a claims standpoint, we see how habits like hard braking and rapid acceleration accelerate wear on brakes, tires and suspension components. Smoother driving isn’t just more efficient – it helps reduce preventable damage over time.”
The Hidden Cost of Driving Aggressively
Fuel is only part of the equation.
- Brake replacement can range from $300-800 per axle, depending on the vehicle.
- A new set of tires can cost $600-1,200 or more.
- Poorly maintained or underinflated tires can lower gas mileage by roughly 0.2% for every 1 PSI drop in pressure, according to federal transportation data.
Over time, inconsistent maintenance and aggressive driving habits compound these costs.
“Driving behavior directly impacts how often certain parts need to be replaced,” Dicken said. “When drivers anticipate traffic, maintain steady speeds and keep up with routine maintenance, they reduce strain on their vehicle and potentially avoid unnecessary repair expenses.”
Practical Eco-Driving Tips That Make a Measurable Difference
Consider these strategies recommended by Mercury Insurance to improve efficiency and reduce vehicle wear:
Accelerate gradually: Avoid rapid starts and jackrabbit acceleration, which significantly reduce fuel economy.
Brake smoothly and anticipate stops: Looking ahead and easing into stops reduces stress on brake systems.
Maintain consistent speeds: Using cruise control on highways can help improve fuel efficiency.
Keep tires properly inflated: Check tire pressure monthly and before long trips. If you’re unsure what your vehicle’s tires should be inflated to, locate the sticker inside the driver’s side door jamb for the proper PSI inflation or refer to the owner’s manual.
Remove excess weight: Extra cargo and unused roof racks reduce efficiency and increase drag.
Efficiency, Safety and Sustainability
The Environmental Protection Agency reports that transportation accounts for roughly 28% of total U.S. greenhouse gas emissions. While vehicle technology continues to improve, individual driving behavior remains one of the most immediate ways drivers can reduce both fuel consumption and environmental impact.
“Small, consistent changes in how we drive can produce meaningful savings over time,” Dicken said. “It’s one of the simplest ways drivers can protect both their budget and their investment.”
For more information about efficient driving and other cost saving measures, visit MercuryInsurance.com/Resources.
Photos courtesy of Shutterstock
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