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2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

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71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season

TEMPE, Ariz. /PRNewswire/ — Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. 

GoDaddy Black Friday US
2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

Despite 65%* of survey respondents agreeing that inflation will impact their shopping this holiday season, their desire to shop small is clear. More than 3 in 4 (78%)** people are as or more likely to shop at a small business this Black Friday and throughout the holidays compared to previous years, with Gen Z being the most likely to shop small (85%)** and Millennials following closely behind (83%)**.  

Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy, while 18% claimed doing so led to better customer service, and 13% preferred unique or handmade products**. 

The Stakes Are Big for Small Businesses 

GoDaddy surveyed U.S. consumers to help small businesses understand their customers’ shopping priorities during the all-important holiday season. According to the survey results, 40%* of U.S. consumers plan to do most of their holiday shopping in the next four weeks, with almost 1 in 5 (19%)* planning to do the bulk of their shopping on Black Friday alone.  

“Black Friday has long been considered peak selling season for large retailers, but GoDaddy’s research makes it crystal clear U.S. shoppers are willing and eager to make this the smallest Black Friday ever,” said GoDaddy Small Business Trends Expert, Amy Jennette. “Despite inflation concerns and rising costs, consumers want to support their local businesses and economies.” 

Jennette continued: “To take advantage of this opportunity, small businesses should lean into the ‘shopping small’ experience that consumers value and are willing to pay more for. They can do this by focusing on unique holiday promotions and offers to attract traffic and provide superior customer service along with unique products and experiences they can’t find elsewhere.” 

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Who Consumers Are Shopping for and How Much They’re Spending  

GoDaddy’s survey also shows consumers are embracing the spirit of giving. Nearly one-third (31%) of consumers purchase gifts for six or more people, and 10%* extend their shopping lists to more than 10 people. 

For many, the holiday season is a time to show their generosity, with about a fifth of respondents (22%)** typically spending more than $100 per person. Additionally, 32% of shoppers who participated in the survey reported spending between $51 and $100 per person during the holidays. That means over half (54%) of respondents plan to spend more than $50 on gifts per person this holiday season. 

Spreading holiday joy isn’t just about giving gifts to others. Two-thirds (67%)** of consumers intend to treat themselves to a holiday indulgence, as well. Gen Z is the most likely to do so, with 83%** planning to buy themselves a special item or experience. 

So Many Tools and Resources to Help Small Businesses This Holiday Season 

Small businesses looking for guidance on how to maximize their seasonal sales should visit GoDaddy’s Ultimate Guide to Holiday Campaign Planning. Valuable resources include holiday marketing advice by channel, do’s and don’ts for offering seasonal promotions, AI prompts that make it easy to manage and promote a business during the busiest time of year, and much more.  

Visit GoDaddy.com to learn more about the solutions GoDaddy offers small businesses, including the AI-powered GoDaddy Airo experience that TechRadar called “a game-changer for small businesses looking to establish their online presence, particularly because of how much time and effort it saves.”  

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Methodology
The survey data referenced in this news release was collected via two surveys in which U.S. consumers were asked about their holiday shopping habits: one conducted in October 2024 with 1,247 respondents* and one in September 2024 with 1,520 respondents**. 

About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com

Source: GoDaddy Inc.

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!https://stmdailynews.com/category/consumer-corner/


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home improvement

Keep Up with Kitchen Trends

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17036 detail intro image

(Family Features) If you’re considering a kitchen renovation, you’ve probably heard cautions about avoiding overly trendy designs that can diminish your home’s value and limit its appeal to future buyers. That’s sound advice, but many of this year’s trends are relatively neutral and have long-term staying power.

Kitchen upgrades are typically all about making practical updates to meet the needs of a family. The key to smart design is incorporating functional elements a family requires while striking a balance between style and trends that quickly become outdated.

Before you dive into a kitchen project, consider these on-trend design recommendations from the experts at Wellborn Cabinet.

Add Health-Focused Features
As the hub of nutrition, it’s no surprise wellness design features are making their way into the kitchen. Some examples include appliances with air frying or steaming features, and double ovens are appearing in more homes, making home meals for the family easier to manage. Also look for technology that simplifies meal planning and managing your pantry inventory, as well as features that regulate food storage temperatures more precisely, including during power outages.

Shift Back to Wood Stains
17036 detail image embed1Painted cabinets had their moment, but the latest designs are revealing a movement back toward warm wood grains, specifically oak. As trends continue to shift toward embracing natural elements, as well as exploring diverse color palettes, cabinet manufacturers are constantly innovating to meet the demands of consumers and design professionals alike.

To elevate contemporary cabinetry design, Wellborn Cabinet introduced captivating finishes that celebrate natural materials and textures. Inspired by the highly desired white oak at a more accessible price point, Boardwalk offers a breath of fresh air, allowing the unique oak wood grain to take center stage. The striking finish of Peppermill introduces a versatile darker brown hue with a subtle gray undertone, adding depth, dimension and sophistication. If you’re not quite ready to fully embrace natural wood tones, Alabaster may be a perfect alternative; this hue provides the timeless elegance of neutral white.

Dedicate Space for Beverages
Food prep may be a mainstay in functional kitchen design, but a growing number of homeowners are calling beverages a close second with the addition of built-in coffee bars or smoothie stations and specialized storage for beer and wine. Countertop or supplementary nugget ice makers are another example of trending kitchen accessories that reinforce a growing focus on beverages for all occasions.

Go for Contemporary Cabinetry
Your kitchen’s cabinet doors play an important role in defining your design aesthetic. Consider Wellborn’s wide variety of door styles, several of which have been redesigned to support the trend toward a simpler, smaller rail that’s in favor among designers and homeowners alike. With softer, more up-to-date appearances, they feature eased profiles to produce simple, straight, clean appearances. Options like Breckenridge and Ridgebrook offer updates to the modified shaker style with a clean, modern, less clunky aesthetic. Made of quality, solid wood, they feature a reversed raised center panel to coordinate with a variety of design styles.

Embrace the Middle Ground
Kitchen islands are hardly a new design element, but an increasing number of homeowners are making them a major focus of their renovations. A kitchen trends study by Houzz revealed 42% of homeowners are opting for islands that are 7 feet long or more. That’s extra prep space, but also more room for casual seating or socializing while hosting. Also gaining popularity are double islands for double the workspace.

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Skip Bland Backsplash Tile
The wall space between your countertops and upper cabinets may not amount to much, but it’s a sure place to make a style statement. This year’s designers are saying farewell to stark white subway tile backsplashes. Instead, nature- and earth-inspired tones are trending. You can still use subway tile but consider a variation from the traditional stacked design. Texture is another option for modernizing your backsplash; think handcrafted tiles or earthy textures but take care to avoid overly busy patterns.

Find more inspiration for your kitchen remodel at wellborn.com.

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SOURCE:
Wellborn Cabinet

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Lifestyle

7 Ways to Reduce Home Energy Costs

Energy bills, particularly for heating and cooling, significantly impact household budgets. Tips include adjusting thermostats, exploring incentives, using heat pumps, maintaining HVAC systems, improving insulation, and managing appliance usage.

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energy

(Family Features) When building your budget, utility bills – especially the electric bill – are likely one of your largest monthly expenditures. One of the biggest culprits: home heating and cooling, which account for more than half of the average American household’s annual energy consumption, according to estimates from the Energy Information Administration.

In fact, 83% of homeowners are concerned about the impact of energy bills on their household budgets, according to a survey conducted by Mitsubishi Electric Trane HVAC US (METUS), with 54% saying it cost “somewhat more” or “much more” to heat their homes this winter compared to last year.

To help dial down your energy costs, consider these tips from the heating and cooling experts at METUS.

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Adjust the Temperature
While you’re sleeping or away from home, adjust your thermostat up 5-10 F in the summer or down 5-10 F in the winter, which can help lower annual heating and cooling costs if done consistently. A smart thermostat can monitor your energy use and behaviors then automatically adjust to make your home more energy efficient.

Look for Incentives and Rebates
Qualified homeowners may be eligible to save money on qualified home energy improvement projects. The Inflation Reduction Act of 2022 (IRA) offers tax credits and rebates, including a credit of 30% (up to $2,000) for qualifying heat pump installation, an energy-efficient option to replace fossil fuel-burning furnaces. Other incentives under the IRA include offsetting costs of electrical panel upgrades and rebates for homes with energy usage reductions of 20% or more.

Switch to a Heat Pump
Among survey respondents, 54% ranked government incentives like the IRA as one of the top reasons they would consider installing a heat pump to replace a traditional air conditioner. Options like Mitsubishi Electric’s all-climate heat pumps use two units – an exterior heat pump, which replaces your existing air conditioning condenser, and an interior unit installed on your furnace – to deliver cost-effective, eco-efficient, year-round heating and cooling. These smart systems not only improve air conditioning efficiency on hot days, but also determine the best source of heat (gas or electricity) on cold days, so your HVAC system is always running at peak efficiency and comfort.

Have HVAC Systems Serviced Regularly
For best performance and efficiency, regular maintenance of your heating and cooling system is imperative. Keeping outdoor units free of debris and changing air filters are tasks most homeowners can handle on their own but bringing in a professional – usually in the spring and fall – can help ensure your HVAC system and all its components, including electrical and ductwork, are functioning properly.

Improve Your Insulation
Poorly insulated attics, walls, ceilings, floors and crawl spaces can lead to energy waste and increase costs by requiring more energy to heat or cool your home. Because air can escape through these spaces when your HVAC system pushes air through your home, adding insulation can help reduce losses and keep your home more comfortable.

Use Appliances During Non-Peak Hours
Rather than using your oven, stove or clothes dryer from noon-6 p.m., peak time for many electricity providers, consider doing so in the morning or later at night. Using these appliances outside of the peak timeframe, when conventional heating and cooling systems are often running full bore, can help lower energy costs. Some utilities may also offer plans that incentivize limiting energy use during peak hours.

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Think Multi-Zone
Consider upgrading to an all-climate, multi-zone heat pump, which can seamlessly connect to multiple indoor units, revolutionizing the way you experience comfort in your home. By eliminating problematic hot and cold spots in your home, this system ensures personalized comfort tailored to individual zones and optimizes energy usage by directing it only to the areas requiring heating or cooling. Replacing an outdated HVAC system with a multi-zone solution can also help achieve cost and energy savings. By efficiently managing temperature in different zones, you can experience improved energy efficiency, resulting in a more sustainable and economical solution for heating and cooling.

Find more solutions for improving your home’s efficiency and increasing energy savings at MitsubishiComfort.com.

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SOURCE:
Mitsubishi Electric

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

https://stmdailynews.com/category/consumer-corner

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Lifestyle

5 Ways to Make Your Home Smell Fresh and Clean

A clean and inviting home doesn’t just look tidy, it smells pleasantly refreshing, too. However, running a household can be a stinky business and it may take some special effort to make your living spaces feel more welcoming.

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Fresh and Clean

(Family Features) A clean and inviting home doesn’t just look tidy, it smells pleasantly refreshing, too. However, running a household can be a stinky business and it may take some special effort to make your living spaces feel more welcoming.

Consider these sensible ideas to improve the scents throughout your home:

Ideas for Fresh and Clean

Bring the Outside In
Fresh air is a terrific option for banishing bad smells. Throwing open windows creates a cross breeze that can chase stale, musty air away in a hurry. You can also improve your air quality by adding house plants, which naturally help purify the air by absorbing pollutants and exchanging carbon dioxide for oxygen. Plants like jasmine, eucalyptus and gardenias also offer their own pleasant scents.

Refresh Soft Surfaces
Textiles and other soft surfaces throughout your home easily trap odor-causing bacteria, dust and other particles that can contribute to unsavory smells. That’s why it’s a good idea to regularly give the rugs, carpet, bedding, throw pillows, curtains and other soft surfaces throughout your home a deep cleaning. If you can’t machine wash an item, use a vacuum with a hose attachment to remove as many hidden particles as possible.

Install a Heated Towel Rack
Damp spaces like bathrooms are breeding grounds for bacteria. If you notice a musty smell in the bathroom but can’t pinpoint the source, it may be your towel. That’s especially true if, like many people, you reuse a towel several times before washing it. Hang-drying your towel may not be enough to chase away smell-inducing bacteria. However, the growth of bacteria is reduced on heat-dried towels by as much as 99%, according to a study commissioned by Amba Products. What’s more, in the study, a heat-dried towel produced a fresh smell over a seven-day period, whereas an unheated sample produced a musty odor by the fourth day.

With a variety of styles and finishes to fit almost any decor, the line of heated towel racks produces radiant heat to gently warm and dry towels. That can help eliminate moisture, resulting in less growth of mold and mildew. They also offer time, water and energy savings, plus some models come ready to use and take as little as 5 minutes to set up.

Simmer Fresh Aromas
If you need to add a pleasant scent in a hurry, such as just before hosting a special event for guests, consider simmering something that smells delicious on the stove. Simmering a blend of orange slices, cloves and cinnamon in a pot of water over low heat produces a subtle, pleasing scent that doesn’t overpower the room. Diffusers, candles and room sprays can also help add appealing smells in rooms that may need some extra attention.

Clean Common Culprits
Every household has some common culprits and, if you’re noticing smells, you may need to step up your game to keep these areas clean. Trash cans, litter boxes and pet beds all need regular attention that goes beyond the basics. Make a point of not only emptying the trash but also cleaning the trash can itself. Don’t just scoop the litter box. Replace the entire pan at least weekly. Strip and wash the exterior covering of pet beds and air out the cushion.

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Keeping your home clean and smelling great does not have to be complicated. Maintaining a regular cleaning schedule and incorporating ways to purify and enhance the air can make the space more enjoyable. To get your home refresh started, visit ambaproducts.com.

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SOURCE:
Amba Products

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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