Consumer Corner
2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study
Last Updated on November 8, 2024 by Daily News Staff
71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season
TEMPE, Ariz. /PRNewswire/ — Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. 
Despite 65%* of survey respondents agreeing that inflation will impact their shopping this holiday season, their desire to shop small is clear. More than 3 in 4 (78%)** people are as or more likely to shop at a small business this Black Friday and throughout the holidays compared to previous years, with Gen Z being the most likely to shop small (85%)** and Millennials following closely behind (83%)**.
Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy, while 18% claimed doing so led to better customer service, and 13% preferred unique or handmade products**.
The Stakes Are Big for Small Businesses
GoDaddy surveyed U.S. consumers to help small businesses understand their customers’ shopping priorities during the all-important holiday season. According to the survey results, 40%* of U.S. consumers plan to do most of their holiday shopping in the next four weeks, with almost 1 in 5 (19%)* planning to do the bulk of their shopping on Black Friday alone.
“Black Friday has long been considered peak selling season for large retailers, but GoDaddy’s research makes it crystal clear U.S. shoppers are willing and eager to make this the smallest Black Friday ever,” said GoDaddy Small Business Trends Expert, Amy Jennette. “Despite inflation concerns and rising costs, consumers want to support their local businesses and economies.”
Jennette continued: “To take advantage of this opportunity, small businesses should lean into the ‘shopping small’ experience that consumers value and are willing to pay more for. They can do this by focusing on unique holiday promotions and offers to attract traffic and provide superior customer service along with unique products and experiences they can’t find elsewhere.”
Who Consumers Are Shopping for and How Much They’re Spending
GoDaddy’s survey also shows consumers are embracing the spirit of giving. Nearly one-third (31%) of consumers purchase gifts for six or more people, and 10%* extend their shopping lists to more than 10 people.
For many, the holiday season is a time to show their generosity, with about a fifth of respondents (22%)** typically spending more than $100 per person. Additionally, 32% of shoppers who participated in the survey reported spending between $51 and $100 per person during the holidays. That means over half (54%) of respondents plan to spend more than $50 on gifts per person this holiday season.
Spreading holiday joy isn’t just about giving gifts to others. Two-thirds (67%)** of consumers intend to treat themselves to a holiday indulgence, as well. Gen Z is the most likely to do so, with 83%** planning to buy themselves a special item or experience.
So Many Tools and Resources to Help Small Businesses This Holiday Season
Small businesses looking for guidance on how to maximize their seasonal sales should visit GoDaddy’s Ultimate Guide to Holiday Campaign Planning. Valuable resources include holiday marketing advice by channel, do’s and don’ts for offering seasonal promotions, AI prompts that make it easy to manage and promote a business during the busiest time of year, and much more.
Visit GoDaddy.com to learn more about the solutions GoDaddy offers small businesses, including the AI-powered GoDaddy Airo experience that TechRadar called “a game-changer for small businesses looking to establish their online presence, particularly because of how much time and effort it saves.”
Methodology
The survey data referenced in this news release was collected via two surveys in which U.S. consumers were asked about their holiday shopping habits: one conducted in October 2024 with 1,247 respondents* and one in September 2024 with 1,520 respondents**.
About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!https://stmdailynews.com/category/consumer-corner/
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home improvement
Enhance Your Home with Bold Colors
Homeowners seeking ideas to make a design statement and modernize their home interiors and exteriors can incorporate bold colors to achieve their renovation goals. Learn how to incorporate bold colors into your home with these tips.
Last Updated on March 14, 2026 by Daily News Staff
Enhance Your Home with Bold Colors
(Family Features) Homeowners seeking ideas to make a design statement and modernize their home interiors and exteriors can incorporate bold colors to achieve their renovation goals. Neutrals may be versatile, but bold colors introduce a striking way to reflect personality and elevate a home’s design. Learn how to incorporate bold colors into your home with these tips from the design experts at Simonton Windows & Doors, part of Cornerstone Building Brands, a leading manufacturer of windows in North America. Interior Paint The wall color sets the tone of a room’s overall ambiance, but many homeowners are cautious about incorporating too much color. That’s a valid concern, since too many vibrant hues can feel overwhelming or create competing focal points that leave a room feeling cluttered and busy. The key to bold colors on walls is balance. Bold walls offset by moderate flooring and furnishings create a room that is equally attention-grabbing and tastefully grounding. If you’re hesitant about taking bold colors too far, try designing your room with one bold accent wall and complement that color with accessories such as pillows and rugs or even statement furnishings to tie it all together.
Replacement Windows Windows often fade into a home’s design aesthetic, but that doesn’t have to be the case. In fact, dark window finishes are becoming one of the season’s biggest design statements, offering homeowners a way to refresh their home’s curb appeal. In response to growing consumer demand for sleek, modern window designs, Simonton introduced on-trend black and bronze interior and exterior finishes across its vinyl window collections, including DaylightMax Windows, which feature a unique slim-frame window design offering ample natural light while providing maximum energy efficiency. For maximum impact, durability and low-maintenance appeal, consider pairing black or bronze window finishes with trending seasonal palettes and decor. Cabinetry Architectural elements can also play an important role in establishing a modern design motif for your home. This is especially true when it comes to the cabinetry in your kitchen and bathroom. Stepping away from classic neutral wood stains, white or gray to use bold paint or stain colors instead can completely transform a room. Some homeowners go all-in and incorporate color across the entire room while others apply different colors for the tops and bottoms to create some variation or avoid overdoing a bold hue. Still others opt for a statement approach, and similar to choosing just one wall, they add a bold color to just one section of cabinetry, such as a coffee station or island base. Cabinetry hardware adds another dimension of bold design. Stepping away from classic brushed nickel or oil-rubbed bronze and instead installing matte black, brushed brass, bronze or gunmetal brings a contemporary vibe that can accentuate a bold color choice. Patio Doors Establishing continuity between your indoor and outdoor living spaces means making your patio door part of a cohesive design that flows from the indoors out. An option like the Simonton MaxView Multi-Slide Patio Door Collection does precisely that. With custom sizing up to 10 feet high and 30 feet wide, the collection is available in multiple panel options with bypass, pocket or bi-part configurations. The doors also come in black or bronze exterior finishes, reflecting the trend toward bolder color choices. “Homeowners want modern design without compromising performance,” said Kate Land, vice president of product and innovation at Cornerstone Building Brands. “Incorporating these innovative, durable finishes into our premium vinyl window and door collections delivers exactly that. These bold color options elevate a home’s overall design while the advanced glass and functionality of these vinyl windows deliver the highest standards of energy efficiency and durability.” Incorporating bold colors into your design can make the space feel your own while demonstrating personality and modernization. Find more ideas and inspiration to answer the call for bold style at simonton.com. Discover more from Daily News
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Consumer Corner
Spruce Up Your Home for St. Patrick’s Day
Spruce Up Your Home: Spring is just around the corner, and there are few better ways to freshen up your home than with a wee bit of St. Patrick’s Day decor.
(Feature Impact) Spring is just around the corner, and there are few better ways to freshen up your home than with a wee bit of St. Patrick’s Day decor.
Spruce Up Your Home for St. Patrick’s Day
A Splash of Green and a Sparkle of Gold
Whether you love emerald, lime, sage or leafy green shades, simply adding a pop of a new-to-you hue can infuse your home with some St. Paddy’s fever. Check craft stores for reusable greenery to place in a pot or vase, or get crafty and dot pinecones with glue before dusting them with green glitter and placing them in a glass bowl to make a festive display worthy of a leprechaun’s seal of approval. Get Ready for Spring and Shop New Arrivals to Refresh Your Space!
Scent of the Season
Lighting a candle not only creates a festive vibe, but the aroma from a scented candle can remove any staleness in the air and bring some ambiance to your home. Any earthy scent will do – from juniper to fir, pine, sandalwood or amber. Woodsy choices infuse a room with comfort and warmth. Decorative elements like metal charms, beads and crystals (in bright green or gold) add a pop of whimsy to your candle, too.
Shape a Shamrock
Holidays are ideal times to flex your creative muscles and give your home a little artsy edge. Scour the shelves at dollar stores or thrift shops for things like green clay or modeling dough, colored paper, wooden shamrocks, stickers and inexpensive paint sets. Set your artistic side free with paintings or drawings of shimmery rainbows, mischievous leprechauns and shamrocks in various sizes.
Coins, Clover and Centerpieces
One of the easiest ways to add a little Celtic cheer to your home is with joyful table decor. Add some gold shimmer to your dining room table with sparkly ribbons, a bright runner and gold-flecked napkin rings. A fancy glass filled with green baubles and pebbles can be both subtle and festive. A scattering of faux gold coins and rainbow napkins can make the space feel merry and magical.
Find more ideas to get your home ready for St. Patrick’s Day at eLivingtoday.com.
Photo courtesy of Shutterstock
SOURCE:
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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toys and kids electronics
DUNGEONS & DRAGONS Questers: Basic Fun! and Hasbro Bring D&D to Gen Alpha in July 2026
Basic Fun! has partnered with Hasbro to launch DUNGEONS & DRAGONS Questers™, a collectible action figure line aimed at kids aged 5 to 8, debuting in July 2026. Designed to foster imagination and storytelling, these customizable figures will feature blind packing and include a D20 die, creating an engaging experience for young adventurers.
Basic Fun! is rolling a natural 20 on nostalgia-meets-next-gen play.
In a Feb. 10, 2026 announcement, the global toy company revealed a worldwide licensing agreement with Hasbro (through Wizards of the Coast) to launch DUNGEONS & DRAGONS Questers™, a new collectible action figure line built specifically to introduce Gen Alpha to the world of D&D. The line is expected to hit major toy retailers worldwide in July 2026, targeting kids ages 5 to 8.
What is DUNGEONS & DRAGONS Questers?
Questers is Basic Fun!’s take on translating the spirit of the World’s Greatest Roleplaying Game™ into something tactile, collectible, and kid-friendly—without losing the fantasy DNA longtime fans recognize.
The pitch is straightforward: imagination-led play, world-building, and storytelling—packaged in a format that matches how kids play today: personalization, discovery, and surprise.
Questers is also positioned as a bridge between generations. It’s designed not only for kids discovering fantasy for the first time, but also for fan parents looking for a hands-on way to share D&D’s creatures, heroes, and archetypes with their children.
Built for collecting, customizing, and creating stories
Basic Fun! says the Questers line will feature three collectible scales:
- Creatures
- Adventurers
- Monsters
Each figure will be:
- Blind-packed (surprise-style collectibles)
- Fully buildable
- Designed with interchangeable parts so kids can mix, match, and customize
And the D&D tie-in isn’t just a logo on the box. Each figure will come with:
- A D20 die
- A storystarter prompt to encourage kids to create adventures with their collection
That combination—collectability + customization + storytelling prompts—signals exactly what the brand is aiming for: repeat play that feels different every time.
Why D&D, and why now?
D&D’s cultural footprint has been expanding across entertainment, publishing, and digital platforms, and the press release points to a clear shift: Gen Alpha gravitates toward play patterns rooted in personalization, discovery, and world-building.
Questers is designed to meet that moment by turning D&D’s iconic fantasy elements into a “discovery-driven” toy experience—one that doesn’t require reading a rulebook, building a character sheet, or learning game mechanics to start having fun.
In other words: it’s D&D energy, scaled to the toy aisle.
What the companies are saying
Dan Westcott, Senior Vice President of Global Brand Marketing at Basic Fun!, framed Questers as an on-ramp into the franchise:
- Approachable, creative, and fun for young adventurers
- A meaningful way for fan parents to share a universe they already love
Kara Kenna, Franchise Creative Director for D&D at Wizards of the Coast, emphasized the “hands-on” fantasy exploration angle—positioning Questers as a way for kids to engage imagination and play in a physical format.
Release timing and what to watch for
The big headline for retailers and parents: Questers debuts in July 2026, with a worldwide rollout planned at major toy retailers.
What to watch for as the launch gets closer:
- Character/creature reveals (and how deep they go into classic D&D lore)
- Price points and pack formats (single packs vs. multipacks)
- How the “storystarter” system works across the different scales
- Whether the line ties into broader D&D content (books, digital, or entertainment releases)
The takeaway
DUNGEONS & DRAGONS Questers is shaping up to be a smart, modern entry point into fantasy play—one that blends classic D&D storytelling with today’s collectible toy trends.
For longtime fans, it’s another sign that D&D’s influence keeps widening. For kids, it’s a new way to build heroes, mash up monsters, roll a D20, and start telling stories—no dungeon master required.
Source: Basic Fun! press release distributed via PRNews
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner
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