Consumer Corner
2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study
Last Updated on November 8, 2024 by Daily News Staff
71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season
TEMPE, Ariz. /PRNewswire/ — Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. 
Despite 65%* of survey respondents agreeing that inflation will impact their shopping this holiday season, their desire to shop small is clear. More than 3 in 4 (78%)** people are as or more likely to shop at a small business this Black Friday and throughout the holidays compared to previous years, with Gen Z being the most likely to shop small (85%)** and Millennials following closely behind (83%)**.
Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy, while 18% claimed doing so led to better customer service, and 13% preferred unique or handmade products**.
The Stakes Are Big for Small Businesses
GoDaddy surveyed U.S. consumers to help small businesses understand their customers’ shopping priorities during the all-important holiday season. According to the survey results, 40%* of U.S. consumers plan to do most of their holiday shopping in the next four weeks, with almost 1 in 5 (19%)* planning to do the bulk of their shopping on Black Friday alone.
“Black Friday has long been considered peak selling season for large retailers, but GoDaddy’s research makes it crystal clear U.S. shoppers are willing and eager to make this the smallest Black Friday ever,” said GoDaddy Small Business Trends Expert, Amy Jennette. “Despite inflation concerns and rising costs, consumers want to support their local businesses and economies.”
Jennette continued: “To take advantage of this opportunity, small businesses should lean into the ‘shopping small’ experience that consumers value and are willing to pay more for. They can do this by focusing on unique holiday promotions and offers to attract traffic and provide superior customer service along with unique products and experiences they can’t find elsewhere.”
Who Consumers Are Shopping for and How Much They’re Spending
GoDaddy’s survey also shows consumers are embracing the spirit of giving. Nearly one-third (31%) of consumers purchase gifts for six or more people, and 10%* extend their shopping lists to more than 10 people.
For many, the holiday season is a time to show their generosity, with about a fifth of respondents (22%)** typically spending more than $100 per person. Additionally, 32% of shoppers who participated in the survey reported spending between $51 and $100 per person during the holidays. That means over half (54%) of respondents plan to spend more than $50 on gifts per person this holiday season.
Spreading holiday joy isn’t just about giving gifts to others. Two-thirds (67%)** of consumers intend to treat themselves to a holiday indulgence, as well. Gen Z is the most likely to do so, with 83%** planning to buy themselves a special item or experience.
So Many Tools and Resources to Help Small Businesses This Holiday Season
Small businesses looking for guidance on how to maximize their seasonal sales should visit GoDaddy’s Ultimate Guide to Holiday Campaign Planning. Valuable resources include holiday marketing advice by channel, do’s and don’ts for offering seasonal promotions, AI prompts that make it easy to manage and promote a business during the busiest time of year, and much more.
Visit GoDaddy.com to learn more about the solutions GoDaddy offers small businesses, including the AI-powered GoDaddy Airo experience that TechRadar called “a game-changer for small businesses looking to establish their online presence, particularly because of how much time and effort it saves.”
Methodology
The survey data referenced in this news release was collected via two surveys in which U.S. consumers were asked about their holiday shopping habits: one conducted in October 2024 with 1,247 respondents* and one in September 2024 with 1,520 respondents**.
About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!https://stmdailynews.com/category/consumer-corner/
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
home improvement
Create a Cozy, Inviting Living Room This Winter
Inviting Living Room: Turning your living room ñ the hub of seasonal entertaining ñ into a winter retreat can be simple with a few thoughtful updates. From the color palette and textiles to lighting and subtle seasonal accents, these ideas can help you create a space that feels warm and inviting, even on the chilliest of days.
Create a Cozy, Inviting Living Room This Winter
(Family Features) Turning your living room – the hub of seasonal entertaining – into a winter retreat can be simple with a few thoughtful updates. From the color palette and textiles to lighting and subtle seasonal accents, these ideas can help you create a space that feels warm and inviting, even on the chilliest of days. Embrace a Winter Color Scheme Start with a warm, neutral color palette featuring creams, taupe, ivory, beige and soft grays then layer in deeper greens, muted blues or charcoal for contrast. Accent pieces such as pillows, throws and vases in matching rich tones or muted metallics can help the room feel like a cozy retreat from the cold outside without overwhelming your existing decor. Stick to your chosen color palette but vary texture and mix solids with subtle patterns like stripes or checks. Layer Cozy Textiles One of the easiest ways to dial up winter comfort is layering textiles. Drape knit or faux fur throw blankets over sofas and chairs, stack extra blankets in a basket or on a ladder shelf near the seating area and switch out lighter pillow covers for winter-friendly fabrics such as velvet, wool or sweater knit. On the floor, layer a smaller, softer rug over your existing area rug for extra warmth underfoot. Create a Seasonal Focal Point Your coffee table is the perfect focal point for winter decor. Start with a tray or shallow bowl then mix in a candle or two and other decorative elements such as books, wooden beads, pinecones or glass jars filled with fairy lights. Keeping the arrangement simple allows the table to remain functional for everyday use while still feeling seasonally intentional. Set the Mood with Lighting Shorter winter days mean less natural light floods your living space. Soften the glow with warm white bulbs in floor and table lamps then layer candles – real or flameless – on the mantel, coffee table or console for a cozy atmosphere. Add a Touch of Nature Bringing a touch of the outdoors in can give decor a fresh, grounded feel. Consider incorporating evergreen branches, pinecones, bare twigs, eucalyptus and dried stems for an understated nod to the landscape beyond your windows. Pair these natural elements with a grouping of houseplants in woven baskets, wood trays or stone pots to complete the organic, wintery look. Visit eLivingtoday.com for more seasonal decorating inspiration. Photo courtesy of ShutterstockDiscover more from Daily News
Subscribe to get the latest posts sent to your email.
Last Updated on January 4, 2026 by Daily News Staff
(Family Features) After the mortgage, utility costs, including electricity, likely make up one of the most significant portions of monthly budgets for the typical American household. In fact, according to data from the U.S. Energy Information Administration, the average residential electric bill in the United States is $143.
However, reducing your family’s energy costs is possible by following some smart, practical, cost-cutting tips from the heating and cooling experts at Mitsubishi Electric. Consider these ways to help dial down your energy bills.
Service HVAC Systems Regularly
To ensure the best performance and efficiency possible, find a licensed contractor to keep your heating and cooling system well-maintained and serviced throughout the year. There are some tasks many homeowners can handle on their own, like keeping outdoor units free of debris and changing air filters. Some filters are removable and washable, saving you money. However, bringing in a professional 1-2 times a year for maintenance and to ensure proper function of ductwork and electrical components is also essential.
Use Appliances During Non-Peak Hours
Rather than using stoves, ovens and clothing dryers in the afternoon hours, consider doing so early in the morning or late in the evening. Peak time for many electricity providers is noon-6 p.m., meaning using these appliances outside of this timeframe when conventional heating and cooling systems are likely running full throttle can help lower energy costs.
Upgrade Your System
The Inflation Reduction Act (IRA) incentivizes homeowners that opt for energy-efficient air-conditioning and heating options to replace fossil-fuel-fired furnaces. This includes upgrading your existing HVAC system to a qualified heat pump. For example, Mitsubishi Electric heat pumps provide more energy-efficient cooling and heating that equals cost and energy savings as well as a reduced carbon footprint for homeowners.
Installing a smart electrical panel alongside an all-electric heat pump enables homeowners to monitor and control energy consumption on-site or remotely using a smartphone for better overall efficiency and utility cost savings.
Harness the Sun’s Energy with Solar Panels
According to the Office of Energy Efficiency & Renewable Energy, the amount of sunlight that strikes the Earth’s surface in 90 minutes could power the world’s total energy usage for a full year. Investing in solar panels can help decrease energy bills and increase your home’s sustainability. Additionally, some utility providers and government entities, including the IRA, offer incentives to help reduce installation costs.
Avoid Heating or Cooling Unused Spaces
One mistake many homeowners make is forgetting to adjust their temperature settings when leaving the house. Whether you’re headed out for the weekend or just headed to work for the day, running your system in an empty house can result in unnecessarily high utility bills.
Multi-zone, all-electric heat pumps like those from Mitsubishi Electric allow homeowners to set the comfort level and adjust the temperature in each room, reducing the energy waste of cooling unoccupied rooms. With a smartphone app, you can even adjust the settings remotely.
Find more ways to increase energy savings while making your home more sustainable by visiting MitsubishiComfort.com.
Photo courtesy of Getty Images
SOURCE:
Mitsubishi Electric
Author
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Last Updated on January 3, 2026 by Daily News Staff
Transform Your Space with an Accent Wall
(Family Features) If you’re looking to give your home a fresh look without a full-scale remodel, an accent wall might be an ideal solution. Whether you’re craving bold color or rich texture, an accent wall can instantly add personality and visual interest with minimal effort. Consider these ideas to spark your imagination: Bold Paint Colors Sometimes the simplest option can be a fresh coat of paint. Whether you choose a deep, dramatic color like burgundy, navy or emerald green or opt for more playful vibes with teal or mustard shades, pair your accent wall with neutral decor for a balanced, stylish look. Geometric Designs For a modern architectural look, use wood trim or molding to create a geometric pattern such as chevron or herringbone. Paint the trim the same color as the wall for subtle texture or use contrasting tones for a bolder statement. Stone or Brick Accents Exposed brick and stone can bring natural beauty and timeless appeal that pair beautifully with wood beams, modern furniture and industrial lighting. Use real stone for authenticity or opt for veneer panels for quick and easy installation. Built-In Shelving Combine function and style with a statement storage area. Built-in shelves filled with books, plants and curated decor can become the heart of a living room or home office. Wall of Art Whether you opt for a hand-painted mural or a variety of prints in different shapes, sizes and frames, artwork can tell a story or set the mood for a room. Try a floral motif for softness, a skyline for urban flair or abstract pieces for modern drama. Find more ideas to personalize your living space at eLivingtoday.com. Photo courtesy of ShutterstockWelcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner/
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
