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2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

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71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season

TEMPE, Ariz. /PRNewswire/ — Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. 

2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

Despite 65%* of survey respondents agreeing that inflation will impact their shopping this holiday season, their desire to shop small is clear. More than 3 in 4 (78%)** people are as or more likely to shop at a small business this Black Friday and throughout the holidays compared to previous years, with Gen Z being the most likely to shop small (85%)** and Millennials following closely behind (83%)**.  

Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy, while 18% claimed doing so led to better customer service, and 13% preferred unique or handmade products**. 

The Stakes Are Big for Small Businesses 

GoDaddy surveyed U.S. consumers to help small businesses understand their customers’ shopping priorities during the all-important holiday season. According to the survey results, 40%* of U.S. consumers plan to do most of their holiday shopping in the next four weeks, with almost 1 in 5 (19%)* planning to do the bulk of their shopping on Black Friday alone.  

“Black Friday has long been considered peak selling season for large retailers, but GoDaddy’s research makes it crystal clear U.S. shoppers are willing and eager to make this the smallest Black Friday ever,” said GoDaddy Small Business Trends Expert, Amy Jennette. “Despite inflation concerns and rising costs, consumers want to support their local businesses and economies.” 

Jennette continued: “To take advantage of this opportunity, small businesses should lean into the ‘shopping small’ experience that consumers value and are willing to pay more for. They can do this by focusing on unique holiday promotions and offers to attract traffic and provide superior customer service along with unique products and experiences they can’t find elsewhere.” 

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Who Consumers Are Shopping for and How Much They’re Spending  

GoDaddy’s survey also shows consumers are embracing the spirit of giving. Nearly one-third (31%) of consumers purchase gifts for six or more people, and 10%* extend their shopping lists to more than 10 people. 

For many, the holiday season is a time to show their generosity, with about a fifth of respondents (22%)** typically spending more than $100 per person. Additionally, 32% of shoppers who participated in the survey reported spending between $51 and $100 per person during the holidays. That means over half (54%) of respondents plan to spend more than $50 on gifts per person this holiday season. 

Spreading holiday joy isn’t just about giving gifts to others. Two-thirds (67%)** of consumers intend to treat themselves to a holiday indulgence, as well. Gen Z is the most likely to do so, with 83%** planning to buy themselves a special item or experience. 

So Many Tools and Resources to Help Small Businesses This Holiday Season 

Small businesses looking for guidance on how to maximize their seasonal sales should visit GoDaddy’s Ultimate Guide to Holiday Campaign Planning. Valuable resources include holiday marketing advice by channel, do’s and don’ts for offering seasonal promotions, AI prompts that make it easy to manage and promote a business during the busiest time of year, and much more.  

Visit GoDaddy.com to learn more about the solutions GoDaddy offers small businesses, including the AI-powered GoDaddy Airo experience that TechRadar called “a game-changer for small businesses looking to establish their online presence, particularly because of how much time and effort it saves.”  

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Methodology
The survey data referenced in this news release was collected via two surveys in which U.S. consumers were asked about their holiday shopping habits: one conducted in October 2024 with 1,247 respondents* and one in September 2024 with 1,520 respondents**. 

About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com

Source: GoDaddy Inc.

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!https://stmdailynews.com/category/consumer-corner/


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Consumer Corner

Ace Hardware Simplifies Holiday Gift Giving with Unbeatable Deals and Quality Picks for Everyone on the List

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ACE
From premium tools and outdoor equipment to barbecue essentials from the best brands, Ace delivers service, convenience and value in one seamless shopping experience. Wrap it in red!

Explore Gift Ideas from Top Brands Including Milwaukee, YETI, Big Green Egg, and More While Reliving the Magic of the Holidays with a Festive Content Series

OAK BROOK, Ill. /PRNewswire/ — Ace Hardware makes holiday shopping easier than ever with its thoughtfully curated gift guide featuring the best deals of the season, beginning today. From premium tools and outdoor equipment to barbecue essentials from the best brands, Ace delivers service, convenience and value in one seamless shopping experience. Whether shopping for a DIYer, an outdoor adventurer, a grill master, or a gardening enthusiast, customers can discover meaningful gifts and exceptional savings in-store and online.

“Our aim is to remove the hassle and be the convenient, one-stop shop for holiday gift giving,” says Kim Lefko, Chief Marketing Officer at Ace Hardware. “We have high-quality gifts that span from practical to unexpected. Your neighborhood Ace has a gift for everyone on your list, even the hard-to-shop-for people.”

Ace has also recaptured the magic of being a ‘kid at Christmas’ – only now, the once thrilling toy store is a well-stocked hardware store. This holiday season, Ace unveils engaging new content that highlights the joy of discovering those must-have items. From November through December, Ace invites customers to experience the wonder of magical holiday moments, meant to ignite their inner child. To get in the holiday spirit, explore the fun here and check out the gift guide below.

Holiday Gift Guide & Top Deals, November 1 – December 2^

^All deals available only at participating stores, subject to change 
*Ace Rewards member exclusive
**Deal from Nov. 20 through Dec. 2 only
***Deal from Nov. 20 through Dec. 24 only

In its commitment to giving back, Ace is also proud to support Children’s Miracle Network Hospitals with a special initiative. For every Duracell batteries value-pack purchased this holiday season, a portion of the proceeds will go to support local Children’s Miracle Network Hospitals.

Holiday Helpful at Ace

In addition to exceptional savings, Ace Rewards members enjoy unique benefits designed to make shopping at Ace even more rewarding and convenient, including same-day and next-day delivery from local stores on qualifying orders.† A new, ongoing benefit for Ace Rewards members now includes free assembly and delivery on snow blowers and push mowers, an addition to the service already available for grills, priced at $399 and up. Becoming a member is easy and free, and membership provides access to exclusive sales events, points on every purchase, and personalized coupons throughout the year. Sign up in-store or online to start enjoying the benefits right away. Visit acehardware.com/ace-rewards to learn more.

All Ace customers can take advantage of in-store pickup of online orders, ready within 15 minutes,‡ making it easier than ever to get the products they need whenever they need them – because every minute counts during the hectic shopping season. For additional information and to explore even more holiday offerings, head to acehardware.com.

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Participation and delivery area vary by store. Same-day delivery is available on in-stock orders placed by noon or on orders placed at least two hours before store closing time, whichever is earlier.

Orders must be placed at least 30 minutes before the store closes at participating Ace locations. Orders placed outside business hours will be available the next business morning for pickup. Visit https://www.acehardware.com/ready-in-15 for more details. 

About Ace Hardware

Ace Hardware is the largest retailer-owned hardware cooperative in the world with over 5,900 locally owned and operated hardware stores in approximately 60 countries. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; and Cuautitlán Izcalli, Mexico. Since 1924, Ace has been a part of local communities around the world and known as the place with the helpful hardware folks. For more information, visit acehardware.com or newsroom.acehardware.com.

SOURCE Ace Hardware Corporation

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

https://stmdailynews.com/category/consumer-corner

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Consumer Corner

Schwinn is Forecasting Fun with Launch of New Compact E-Bike for Teens – Meet The Hurricane

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MADISON, Wis./PRNewswire/ — Today, Schwinn Bikes announces the launch of the Hurricane, a compact e-bike that’s all about fast-moving fun. Built for cruising home from school, going on weekend rides, or exploring at the edge of town, the Hurricane creates the kind of excitement that brings friends together.

E-Bike
Schwinn Hurricane

Schwinn has been making e-bikes since 2017, but this is their first geared toward a younger Gen Z demographic. Boasting a 250-watt motor, this e-bike allows riders to reach top speeds of 17.5 miles per hour with just a twist of the throttle. Drawing inspiration from the original 1978 Schwinn Hurricane, this compact e-bike features retro touches like high-rise handlebars, fat tires, and a sleek yet industrial frame design that conveys a sense of daring adventure to a new generation of young riders.

Schwinn Hurricane E-Bike Features:

  • Two Ways to Go: Reach a top speed of 17.5 MPH with just a twist of the throttle. The Hurricane also features pedal assist for riders who feel like pedaling instead.
  • Range: The Hurricane can travel up to 30 miles on a single charge. Use the included charger and a standard household outlet to recharge for the next ride.
  • Ride Control: Mechanical disc brakes deliver all-condition stopping power, while 3-inch-wide tires provide plenty of stability and traction on or off the pavement.
  • Safety: Automatic front and rear LED lights shine as soon as you power on the bike. See and be seen when you ride during the day or at night. The Hurricane also includes a chainguard to protect skin and clothing and fenders to keep you clean and dry from road spray.

“We are thrilled to provide a high quality, compact e-bike model that is affordable and fun,” said Lisa VanderMause, VP of Marketing at Schwinn. “Taking nods from our Hurricane model from the 70s, this new, electric version really speaks to our brand direction and provides consumers with an elevated and modern riding experience.”

The Hurricane is for riders aged 13 and up who are looking to outrun boredom on a ride that is cool-looking, fast, and can handle any adventure ahead. Consumers are advised to wear a helmet and be aware of their surroundings whenever riding the Hurricane. The Hurricane suggested retail price is $599 and is available at Schwinnbikes.com, DICK’S Sporting Goods, and Target. Link to purchase

About Schwinn

Schwinn is a brand of Pacific Cycle, based in Madison, WI. Founded in 1895, Schwinn has built some of the best-known and best-loved bicycles of all time. Today, Schwinn remains one of the most recognized bicycle brands in the US, with the mission of making cycling accessible to all. Visit Schwinnbikes.com for more information.

SOURCE Schwinn Bikes

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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Consumer Corner

Beware of the Fake USPS Text Message Scam: People Are Still Falling for It

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person using phone. USPS Text
Photo by Porapak Apichodilok on Pexels.com

Fake USPS text

In today’s digital age, scams are becoming increasingly sophisticated, and one of the latest trends is the fake USPS text message scam. As people rely more on delivery services, scammers are exploiting this trust to deceive unsuspecting individuals. Unfortunately, many are still falling victim to these scams, believing they are receiving legitimate messages from the United States Postal Service.

USPS text
Actual fake USPS text.

What Is the Scam?

The scam typically involves a text message that appears to be from USPS, informing recipients of a package delivery issue or requesting confirmation of delivery details. These messages often include a link that leads to a fraudulent website designed to steal personal information, such as credit card numbers, addresses, and other sensitive data.

Common messages may read something like:
“Your package could not be delivered. Please confirm your address here: [fake link].”

@stmblog

🚨 Beware of fake USPS text scams! Don’t click links or share personal info. Verify through the official USPS website. Stay safe! 📦 #USPSscam Read the article: https://stmdailynews.com/beware-of-the-fake-usps-text-message-scam-people-are-still-falling-for-it/ ♬ original sound – STMDailyNews – STMDailyNews

How to Spot a Fake Message

To avoid falling victim to this scam, it’s essential to know how to differentiate between legitimate USPS messages and fraudulent ones. Here are some key indicators to watch out for:

  1. Sender Information: Legitimate USPS messages will often come from a recognizable number or email address, while scam messages may use unfamiliar or random numbers.
  2. Urgency and Threats: Scammers often create a sense of urgency, claiming that immediate action is required. Be wary of messages that pressure you to act quickly.
  3. Links: Avoid clicking on any links in unsolicited messages. Instead, visit the official USPS website directly to check the status of your package or any notifications.
  4. Grammar and Spelling Errors: Many scam messages contain awkward phrasing or grammatical mistakes. Legitimate communications from USPS are typically well-written.
  5. Request for Personal Information: USPS will never ask for sensitive personal information via text. If a message requests such information, it is likely a scam.
  6. Website Domains: Remember, USPS is a government agency and will use a .gov address for its official communications. If you see a .com or any other domain in the link, it is likely fraudulent.

What to Do If You Receive a Suspicious Message

If you receive a text message that you suspect is a scam, do not engage with it. Here’s what you can do:

  • Do Not Click Links: Avoid clicking on any links in the message.
  • Verify with USPS: Visit the official USPS website or call their customer service to verify any claims made in the message.
  • Report the Scam: You can report the scam to the USPS by forwarding the message to 7726 (SPAM) or contacting your local postal inspector.

Stay Informed

It’s crucial to stay informed about the latest scams and reporting any suspicious activity. Educating friends and family about these scams can help prevent further victims from falling prey to these deceptive tactics.

Remember, when in doubt, always verify through official channels. Protect yourself and your information by being vigilant and cautious.

The fake USPS text message scam is a reminder of the importance of scrutiny in a world where digital communication is commonplace. By knowing the signs of a scam and taking appropriate action, you can help safeguard your personal information and avoid becoming a victim. Stay safe and informed!

For more information, visit USPS: https://www.uspis.gov/news/scam-article/smishing-package-tracking-text-scams

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

https://stmdailynews.com/category/consumer-corner

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