Casamigos is getting an early start on FIFA World Cup 2026™ watch-party season—and it’s doing it with a little friendly rivalry. The tequila brand announced a new World Cup campaign starring Gabrielle Union and Keegan-Michael Key, pairing the two as playful “hosts” who go head-to-head over a simple match-day question: are you Team Classic or Team Spicy?

The campaign tagline says it all: “Rivals at the game, Casamigos at the Bar.” The idea is less about picking sides forever and more about leaning into the competitive energy of the tournament—then coming together once the final whistle blows.

Team Classic vs. Team Spicy: the new bottled margaritas

Alongside the celebrity-led campaign, Casamigos introduced new pre-mixed margaritas in two flavors:

• Classic Lime
• Spicy

Both are designed for “pour, serve, and get back to the game” hosting—no extra ingredients, no shaking, no measuring. According to the brand, each pre-mixed margarita is 20.5% ABV and made with Casamigos Tequila, orange liqueur, lime juice, and natural flavors.

Casamigos says the bottles are meant to keep hosting simple during the tournament’s full 90 minutes (plus stoppage time), whether fans are gathering at home, meeting up at the bar, or celebrating in host cities.

What Gabrielle Union and Keegan-Michael Key are bringing to the campaign

Casamigos is leaning into Union and Key’s chemistry to capture what makes World Cup fandom so fun: the passion, the pride, and the rivalries that can get loud—without getting personal.

Union, who said she grew up playing soccer, is firmly Team Spicy, noting she loves “a little heat,” and that the best part of the sport is how it brings people together.

Key, a longtime World Cup viewer, is Team Classic, saying the “classic rivalries” already provide all the spice he needs.

World Cup activations and limited-time packaging

Casamigos is an Official Tequila Supporter of the FIFA World Cup 2026™ and plans to activate in host cities throughout the tournament with fan-first experiences. The brand also noted that its pre-mixed margaritas will feature limited-time FIFA World Cup 2026™ packaging.

For shoppers, the new pre-mixed margaritas are available in:

• 750ml bottles (about 10 cocktails)
• 375ml bottles (about 5 cocktails)

Casamigos lists 110 calories per serving and a suggested retail price of $21.99 MSRP, with both flavors best served chilled.

What to watch for

The World Cup is still months away, but brands are already battling for a spot on your watch-party table. Casamigos’ move is a clear bet on convenience: bottled margaritas that keep the vibe high without turning the host into the bartender.

And if you’re the type who treats every match like a personal derby, Casamigos’ message is basically this: talk your trash during the game—then toast like friends afterward.

Source:
Casamigos Spirits Company (PRNewswire), March 19, 2026.

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Related Links:

• Interactive multichannel news release
• Casamigos (official site)

Enjoy responsibly.

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New York City is about to get a crash course in “wines with a sense of place.” Volcanic Wines International (VWI) announced the 5th International Volcanic Wines Conference (IVWC), set for June 10, 2026 at Manhatta in Manhattan. The one-day event brings together producers, sommeliers, buyers, journalists, and educators for tastings and masterclasses focused on wines grown in volcanic soils—an increasingly talked-about category known for its tension, mineral-driven structure, and unmistakable origin.

Why volcanic wines are having a moment

Volcanic vineyards sit on some of the planet’s most dramatic landscapes—think steep slopes, black sand, and lava-strewn terrain. But the conference isn’t just about scenery. The IVWC is built around a simple idea: volcanic terroir can shape wine in distinctive ways, influencing everything from texture and acidity to aromatics and perceived “energy” in the glass.

As VWI co-founder John Szabo, MS put it, volcanic wines often stand out for their “energy, structure, and clear sense of origin,” making them a natural fit for wine lists that prioritize discovery.

A global tasting tour—without leaving Manhattan

Hosted in what VWI calls the largest and most influential wine market in the U.S., the conference offers a rare side-by-side look at volcanic regions from around the world. Participating producers are expected from territories including:

• Etna (Sicily)
• Santorini (Greece)
• Canary Islands (Spain)
• Hungary
• Pantelleria (Italy)
• Lake County (California)

Masterclasses, seminars, and a Grand Tasting

The June 10 program is designed for wine professionals who want to go deeper than a quick sip. Attendees can expect guided tastings and educational sessions exploring how different volcanic soils—and the climates that surround them—can influence grape varieties and wine styles.

Seminars are slated to spotlight volcanic wines from:

• Soave (Italy)
• Etna
• Hungary
• Canary Islands
• Lazio (Italy)

The day also includes a Grand Tasting, where exhibiting wineries will pour for a curated audience of sommeliers, buyers, importers, educators, and media.

A new “Volcanic Origin” certification will be announced in the U.S.

One of the headline moments: the conference will host the official U.S. announcement of a new Volcanic Origin certification, created by the Vinora association of Auvergne, France. The certification is designed to help recognize authentic expressions from volcanic regions worldwide—an important step as interest grows and consumers look for clearer signals of provenance.

Volcanic Wine Awards + JancisRobinson.com partnership

VWI also highlighted a major media partnership with JancisRobinson.com for the Volcanic Wine Awards, an international competition celebrating standout wines from volcanic regions.

Award-winning wines will be featured on JancisRobinson.com and showcased in a dedicated space during the NYC conference.

“Volcanic regions produce some of the most characterful wines in the world,” said Tara Q Thomas, Managing Editor at JancisRobinson.com, adding that the partnership aims to bring greater attention to these terroirs.

The big picture: story-driven wine in a crowded market

Beyond the technical details, the conference is tapping into something the wine world is actively chasing: narrative and identity.

“Today more than ever, the wine world needs compelling stories that reconnect wine lovers with place and identity,” said Gino Colangelo, President of Colangelo & Partners and partner in VWI. Volcanic wines, he noted, offer “dramatic landscapes, ancient soils, and wines with unmistakable character.”

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How to attend or exhibit

For information about exhibiting or attending, VWI directs inquiries to Bianca Panichi at bpanichi@colangelopr.com. Updates are also available at www.volcanicwinesinternational.com, with social channels on Instagram (@volcanicwines_intl) and Facebook (Volcanic Wines International).

What to watch for (STM Daily News)

• Whether the new Volcanic Origin certification becomes a widely adopted benchmark
• Which regions and producers dominate the Volcanic Wine Awards spotlight
• How volcanic wines continue to move from “sommelier obsession” to broader consumer demand

Hungry for what’s next? STM Daily News’ Food and Drink section dishes up the latest in restaurant news, beverage trends, seasonal recipes, culinary events, and food culture stories readers love to share.

Jeremiah’s Italian Ice is leaning hard into the sweet-meets-heat trend with a limited-time drop that sounds like it was built for adventurous taste buds (and social media reactions). The brand’s newest “Secret Scoop” mystery flavor, Island Fire Italian Ice, launched March 23, 2026 and blends tropical fruit flavors with a serious pepper-powered kick—an unexpected combo that Jeremiah’s is positioning as a celebratory finale to its anniversary run.

What is Island Fire?

According to the company, Island Fire starts with a bright, tropical base—passion fruit, guava, and orange—then finishes with lingering heat. The spice comes from Hawaiian Hot T’s POG2 hot sauce, a sauce the release notes has been featured on the popular YouTube interview series “Hot Ones.” The sauce brings a trio of peppers into the mix: habanero, scorpion, and ghost peppers.

In other words: it’s a frozen treat that aims to hit you with “vacation flavors” first, then surprise you on the back end.

How long is it available?

This is a true blink-and-you’ll-miss-it release. Jeremiah’s says Island Fire is available for one week only starting March 23, or while supplies last, at all Jeremiah’s Italian Ice locations nationwide.

Part of a bigger anniversary campaign

Island Fire also serves as the capstone to Jeremiah’s “30 Years of Ice” campaign, which has featured a different Italian ice flavor each week since the start of the year to celebrate the brand’s 30th anniversary.

“Jeremiah’s has spent the past 30 years creating fun, memorable flavors for our guests, so we wanted the finale of our anniversary celebration to be something truly unexpected,” CEO Michael Keller said in the announcement. “Island Fire captures that spirit perfectly.”

How to order it (and the best way to try it)

You can order Island Fire as a standalone Italian Ice, but Jeremiah’s is also nudging fans to try it layered with its Soft Ice Cream to create a Jelati—the brand’s signature combination.

If you’re on the fence about heat in dessert, the Jelati route may be the move: the creaminess can mellow the spice while still letting the fruit-forward flavors come through.

Find a location

To locate a shop near you, Jeremiah’s directs guests to its store locator here: https://jeremiahsice.com/.

About Jeremiah’s Italian Ice

Jeremiah’s Italian Ice was founded in 1996 and began franchising in 2019. The company says it now has 160+ locations across Florida, Arizona, Georgia, North Carolina, South Carolina, Louisiana, Colorado, Nevada, Alabama, Tennessee, and Texas, and is continuing to expand across the Southern United States.

STM Daily News Food & Drink will keep an eye out for what brands do next as sweet-heat flavors keep crossing over from hot sauce culture into desserts and frozen treats.

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Source: PR Newswire press release

External links:

• Jeremiah’s Italian Ice (store locator)

STM Daily News’ Food and Drink section highlights the stories, trends, flavors, and events shaping today’s food culture. From recipes to restaurant news, it keeps readers connected to what’s fresh and worth tasting.