Athletic Brewing and Arsenal Unveil New “Clock End” Non-Alcoholic Red at Emirates Stadium

Athletic Brewing Company has teamed up with Arsenal to launch Clock End, a new UK-exclusive non-alcoholic red now available at Emirates Stadium. The limited-edition brew officially debuted March 21 and is being sold in 12 oz. cans throughout the stadium, including Club Level bars, while supplies last.

Inspired by the historic Clock End at Highbury, the new brew is designed to celebrate Arsenal’s matchday traditions while offering supporters a flavorful alcohol-free option. Athletic describes Clock End as an amber-colored red with roasted malt character and notes of caramel and dark stone fruit, delivering a medium-bodied taste built for the football experience.

The release marks another step in the partnership between Athletic Brewing and Arsenal, as demand for premium non-alcoholic beverages continues to grow. In addition to its stadium rollout, Clock End will also be available at select retailers across London and online. Fans will also have opportunities to sample the brew at upcoming Arsenal matches on March 28 and May 2.

Athletic Brewing, founded in 2018, has become a major force in the non-alcoholic beer market, earning more than 190 taste awards and holding over 50% of the U.S. non-alcoholic craft beer market, according to the company. With Clock End, Athletic and Arsenal are tapping into a growing shift in matchday culture—one that gives supporters more ways to enjoy the occasion without missing the ritual.

Source.

PR Newswire
Athletic Brewing Company

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