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Beyond the backlash: What evidence shows about the economic impact of DEI

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Last Updated on July 30, 2025 by Rod Washington

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DEI has a long history.
Nora Carol Photography via Getty Images

Rodney Coates, Miami University

Few issues in the U.S. today are as controversial as diversity, equity and inclusion – commonly referred to as DEI.

Although the term didn’t come into common usage until the 21st century, DEI is best understood as the latest stage in a long American project. Its egalitarian principles are seen in America’s founding documents, and its roots lie in landmark 20th-century efforts such as the 1964 Civil Rights Act and affirmative action policies, as well as movements for racial justice, gender equity, disability rights, veterans and immigrants.

These movements sought to expand who gets to participate in economic, educational and civic life. DEI programs, in many ways, are their legacy.

Critics argue that DEI is antidemocratic, that it fosters ideological conformity and that it leads to discriminatory initiatives, which they say disadvantage white people and undermine meritocracy. Those defending DEI argue just the opposite: that it encourages critical thinking and promotes democracy − and that attacks on DEI amount to a retreat from long-standing civil rights law.

Yet missing from much of the debate is a crucial question: What are the tangible costs and benefits of DEI? Who benefits, who doesn’t, and what are the broader effects on society and the economy?

As a sociologist, I believe any productive conversation about DEI should be rooted in evidence, not ideology. So let’s look at the research.

Who gains from DEI?

In the corporate world, DEI initiatives are intended to promote diversity, and research consistently shows that diversity is good for business. Companies with more diverse teams tend to perform better across several key metrics, including revenue, profitability and worker satisfaction.

Businesses with diverse workforces also have an edge in innovation, recruitment and competitiveness, research shows. The general trend holds for many types of diversity, including age, race and ethnicity, and gender.

A focus on diversity can also offer profit opportunities for businesses seeking new markets. Two-thirds of American consumers consider diversity when making their shopping choices, a 2021 survey found. So-called “inclusive consumers” tend to be female, younger and more ethnically and racially diverse. Ignoring their values can be costly: When Target backed away from its DEI efforts, the resulting backlash contributed to a sales decline.

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But DEI goes beyond corporate policy. At its core, it’s about expanding access to opportunities for groups historically excluded from full participation in American life. From this broader perspective, many 20th-century reforms can be seen as part of the DEI arc.

Consider higher education. Many elite U.S. universities refused to admit women until well into the 1960s and 1970s. Columbia, the last Ivy League university to go co-ed, started admitting women in 1982. Since the advent of affirmative action, women haven’t just closed the gender gap in higher education – they outpace men in college completion across all racial groups. DEI policies have particularly benefited women, especially white women, by expanding workforce access.

[youtube https://www.youtube.com/watch?v=upbMoONPmx8?wmode=transparent&start=0]
Many Ivy League universities didn’t admit women until surprisingly recently.

Similarly, the push to desegregate American universities was followed by an explosion in the number of Black college students – a number that has increased by 125% since the 1970s, twice the national rate. With college gates open to more people than ever, overall enrollment at U.S. colleges has quadrupled since 1965. While there are many reasons for this, expanding opportunity no doubt plays a role. And a better-educated population has had significant implications for productivity and economic growth.

The 1965 Immigration Act also exemplifies DEI’s impact. It abolished racial and national quotas, enabling the immigration of more diverse populations, including from Asia, Africa, southern and eastern Europe and Latin America. Many of these immigrants were highly educated, and their presence has boosted U.S. productivity and innovation.

Ultimately, the U.S. economy is more profitable and productive as a result of immigrants.

What does DEI cost?

While DEI generates returns for many businesses and institutions, it does come with costs. In 2020, corporate America spent an estimated US$7.5 billion on DEI programs. And in 2023, the federal government spent more than $100 million on DEI, including $38.7 million by the Department of Health and Human Services and another $86.5 million by the Department of Defense.

The government will no doubt be spending less on DEI in 2025. One of President Donald Trump’s first acts in his second term was to sign an executive order banning DEI practices in federal agencies – one of several anti-DEI executive orders currently facing legal challenges. More than 30 states have also introduced or enacted bills to limit or entirely restrict DEI in recent years. Central to many of these policies is the belief that diversity lowers standards, replacing meritocracy with mediocrity.

But a large body of research disputes this claim. For example, a 2023 McKinsey & Company report found that companies with higher levels of gender and ethnic diversity will likely financially outperform those with the least diversity by at least 39%. Similarly, concerns that DEI in science and technology education leads to lowering standards aren’t backed up by scholarship. Instead, scholars are increasingly pointing out that disparities in performance are linked to built-in biases in courses themselves.

That said, legal concerns about DEI are rising. The Equal Employment Opportunity Commission and Department of Justice have recently warned employers that some DEI programs may violate Title VII of the Civil Rights Act of 1964. Anecdotal evidence suggests that reverse discrimination claims, particularly from white men, are increasing, and legal experts expect the Supreme Court to lower the burden of proof needed by complainants for such cases.

The issue remains legally unsettled. But while the cases work their way through the courts, women and people of color will continue to shoulder much of the unpaid volunteer work that powers corporate DEI initiatives. This pattern raises important equity concerns within DEI itself.

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What lies ahead for DEI?

People’s fears of DEI are partly rooted in demographic anxiety. Since the U.S. Census Bureau projected in 2008 that non-Hispanic white people would become a minority in the U.S by the year 2042, nationwide news coverage has amplified white fears of displacement.

Research indicates many white men experience this change as a crisis of identity and masculinity, particularly amid economic shifts such as the decline of blue-collar work. This perception aligns with research showing that white Americans are more likely to believe DEI policies disadvantage white men than white women.

At the same time, in spite of DEI initiatives, women and people of color are most likely to be underemployed and living in poverty regardless of how much education they attain. The gender wage gap remains stark: In 2023, women working full time earned a median weekly salary of $1,005 compared with $1,202 for men − just 83.6% of what men earned. Over a 40-year career, that adds up to hundreds of thousands of dollars in lost earnings. For Black and Latina women, the disparities are even worse, with one source estimating lifetime losses at $976,800 and $1.2 million, respectively.

Racism, too, carries an economic toll. A 2020 analysis from Citi found that systemic racism has cost the U.S. economy $16 trillion since 2000. The same analysis found that addressing these disparities could have boosted Black wages by $2.7 trillion, added up to $113 billion in lifetime earnings through higher college enrollment, and generated $13 trillion in business revenue, creating 6.1 million jobs annually.

In a moment of backlash and uncertainty, I believe DEI remains a vital if imperfect tool in the American experiment of inclusion. Rather than abandon it, the challenge now, from my perspective, is how to refine it: grounding efforts not in slogans or fear, but in fairness and evidence.The Conversation

Rodney Coates, Professor of Critical Race and Ethnic Studies, Miami University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Knowledge

When Did Water Vending Machines Become a Thing?

When did water vending machines appear in America? Explore their history from a 1908 penny water vendor to the refill machines of the 1970s and 1980s.

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When did water vending machines appear in America? Explore their history from a 1908 penny water vendor to the refill machines of the 1970s and 1980s.
Image Credit: Adobe Firefly

You’ve probably seen them hundreds of times.

They sit outside supermarkets, convenience stores and shopping centers—or sometimes stand alone in small roadside kiosks. You bring an empty bottle, usually one, three or five gallons, put in some money, push a button and watch purified water pour into your container.

For many people in California, Arizona and other parts of the American West, water vending machines seem like they’ve simply always been there.

But when did we actually start buying water this way?

The answer takes us back more than a century, although the machines we recognize today didn’t really arrive until the 1970s.

The Water Vending Machine’s Surprising Ancestor

The story begins in Boston in 1908 with a man named Lawrence Luellen.

Luellen was working on something that sounds surprisingly modern: a machine that would allow someone to pay a penny and receive a clean drink of water in an individual disposable cup.

At the time, public drinking water was often consumed from a communal cup or metal dipper—a practice that increasingly worried public-health officials because of the potential spread of disease.

Luellen developed a paper drinking cup along with what became known as the Luellen Cup & Water Vendor. The porcelain machine contained water, ice, disposable cups and a place for discarded cups.

For one penny, a customer could get a drink of cold water in a fresh cup.

Historical records at Lafayette College’s Hugh Moore Dixie Cup Company Collection show that Luellen completed work on the vending apparatus in early 1908. His company, the American Water Supply Company of New England, was incorporated on April 4 of that year.

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There was just one problem.

The complete water machine was expensive to manufacture.

The company eventually concentrated on selling the disposable cups and cup dispensers instead. Those cups ultimately evolved into one of America’s most recognizable household products—the Dixie Cup.

So although Luellen’s machine wasn’t the five-gallon refill station we know today, the basic idea was already there:

Put money into a machine and receive drinking water.

The Modern Water Vending Machine Arrives

The next major chapter didn’t occur until roughly 65 years later.

According to histories of the water-vending industry, the first practical machines designed to sell purified water in bulk appeared during the mid-1970s.

These were fundamentally different from Luellen’s machine.

Instead of giving customers a cup of water, the new machines treated water—typically municipal tap water—and allowed customers to fill their own reusable containers.

And we have unusually strong evidence that these machines were operating by 1976.

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On July 26, 1976, the U.S. Environmental Protection Agency issued a memorandum specifically addressing the regulatory status of water vending machines.

The EPA described machines that filtered and disinfected water with ultraviolet light and then dispensed the treated water into a customer’s own container using a coin-operated mechanism.

In other words, by the summer of 1976, the basic water-refill machine many of us recognize today was already operating in the United States.

Why the 1970s?

The timing wasn’t accidental.

Americans had become increasingly concerned about pollution and drinking-water quality during the 1960s and 1970s.

Congress passed the Safe Drinking Water Act in 1974, establishing a federal framework for protecting public drinking-water supplies. National drinking-water regulations followed during the decade.

Meanwhile, technologies such as filtration, activated carbon treatment, ultraviolet disinfection and eventually reverse osmosis made it practical to build relatively compact systems capable of treating municipal water at the point where it was sold.

The result was a new business opportunity:

Instead of transporting thousands of bottles of water to a store, a vending company could connect a machine to the local water supply, purify that water on site and sell it by the gallon.

Customers supplied the bottle.

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California Helps Turn It Into a Business

California became one of the industry’s most important early markets.

One company that would eventually become a major player was founded by Robert G. Miller.

In 1983, Miller established Bottle Water Vending Inc., the predecessor of Glacier Water Services.

The company manufactured water vending machines and placed many of them outside supermarkets. Customers brought their own containers, while participating stores often sold reusable plastic jugs nearby.

The machines treated municipal water using combinations of filtration, reverse osmosis, carbon treatment and ultraviolet sterilization.

The idea caught on quickly.

In 1984, the company expanded from California into Arizona.

Nevada followed in 1986.

By 1987, the company reportedly had nearly 900 water vending machines operating.

Texas and Florida followed in 1988.

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The familiar supermarket water-refill station was becoming a significant business.

Then Came the Drive-Up Water Kiosk

Another variation appeared at almost exactly the same time.

In 1984, Lani and Don Dolifka developed what became Watermill Express in Colorado.

Their idea was an automated stand-alone purification kiosk capable of taking municipal water, processing it through multiple purification stages and selling the finished drinking water directly to customers.

Instead of walking into a supermarket, customers could pull up to the kiosk with their bottles.

Later Watermill Express systems were designed to accommodate reusable containers ranging from one to five gallons, using treatment processes including sediment filtration, activated carbon, reverse osmosis, ultraviolet disinfection and ozone treatment.

That basic concept remains familiar today.

Why Five-Gallon Bottles?

The five-gallon container was already well established through traditional bottled-water delivery services.

But refill vending changed the economics.

Instead of purchasing another filled bottle—or waiting for a delivery—a customer could keep the same container and refill it repeatedly.

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That eliminated much of the packaging and transportation involved with conventional bottled water.

It also made purified drinking water relatively inexpensive.

Bring the jug.

Buy the water.

Take the same jug home.

Bring it back when it’s empty.

More than four decades later, that’s still essentially how the system works.

So Who Invented the Modern Water Vending Machine?

That’s where the story gets complicated.

There doesn’t appear to be a single universally recognized inventor of the modern bulk purified-water vending machine.

Lawrence Luellen developed an important early coin-operated water vending concept in 1908, but his machine dispensed an individual drink and disposable cup—not gallons of purified water into a customer’s reusable bottle.

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The modern bulk-water machine emerged much later, apparently during the mid-1970s, as water-treatment technology and consumer concern about drinking-water quality converged.

By 1976, the EPA was already dealing with the regulatory implications of machines that treated municipal water and sold it through coin-operated dispensers into customers’ own containers.

Entrepreneurs and companies then refined and expanded the idea during the 1980s.

From a Penny Cup to Five Gallons at a Time

The evolution is remarkable.

1908: Put in a penny and receive a cup of cold water.

Mid-1970s: Machines begin treating municipal water and selling purified water in bulk.

1976: The EPA documents coin-operated machines dispensing treated water into customers’ containers.

1983: Bottle Water Vending, the predecessor of Glacier Water Services, begins operations in California.

1984: Glacier’s predecessor expands into Arizona, while Watermill Express develops its automated purification kiosk in Colorado.

Late 1980s and beyond: Water refill machines become increasingly familiar outside supermarkets and at stand-alone locations throughout the United States.

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Today, paying a few coins—or tapping a card—and filling a five-gallon jug might seem thoroughly ordinary.

But the machine sitting outside your neighborhood supermarket represents more than a century of evolution in how Americans buy something that once seemed almost unimaginable to sell from a vending machine:

a drink of water.

Sources and Further Reading

U.S. EPA — Status of Water Vending Machines Under Public Law 93-523

Lafayette College — Hugh Moore Dixie Cup Company Collection

U.S. EPA — Safe Water Research Milestones

Glacier Water Services Company History

World Vision — History of Watermill Express

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High Speed Rail

Brightline West Construction Advances, But Opening Timeline Shifts Beyond the 2028 Olympics

Construction continues to expand along Interstate 15 as Brightline West moves closer to connecting Southern California and Las Vegas with 200 mph electric trains, though the opening timeline has shifted to late 2029.

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Construction continues to expand along Interstate 15 as Brightline West moves closer to connecting Southern California and Las Vegas with 200 mph electric trains, though the opening timeline has shifted to late 2029.
Image Credit: Brightline West

The vision of traveling between Southern California and Las Vegas in about two hours by high-speed rail is steadily becoming more tangible as Brightline West expands construction activity along the Interstate 15 corridor.

Since construction officially began in 2025, work has continued to ramp up in both California and Nevada. Motorists traveling I-15 may have noticed increased construction activity, survey crews, utility work, and periodic lane closures as the project moves from planning into full-scale development.

Construction Is Becoming More Visible

Brightline West’s 218-mile all-electric high-speed rail line will connect Rancho Cucamonga, California, with Las Vegas, Nevada, using the median of Interstate 15 for much of the route.

Current work includes:

  • Utility relocation
  • Geotechnical investigations
  • Site preparation
  • Early civil construction
  • Continued work around future station locations

As construction progresses, travelers should expect additional traffic impacts along portions of I-15 while crews prepare for bridges, guideways, track installation, and station construction.

A New Timeline

One of the biggest developments since construction began is a revised completion schedule.

While Brightline West was once expected to open before the 2028 Los Angeles Olympic Games, current projections now place passenger service in late 2029.

Large infrastructure projects frequently experience schedule adjustments due to inflation, labor availability, permitting, and supply chain challenges. Although the delay means Olympic visitors are unlikely to ride the line, construction continues to move forward.

Four Passenger Stations Planned

The line will include stations at:

  • Las Vegas
  • Apple Valley
  • Hesperia
  • Rancho Cucamonga

Passengers traveling from Los Angeles will transfer to Brightline West using Metrolink at Rancho Cucamonga, creating an important connection between Southern California’s commuter rail network and the new high-speed line.

Fast, Electric Travel

When complete, Brightline West trains are expected to operate at speeds approaching 200 mph, reducing travel time between Rancho Cucamonga and Las Vegas to approximately 2 hours and 10 minutes.

The fully electric trains are being manufactured by Siemens and are designed to offer a comfortable alternative to one of America’s busiest highway corridors.

Looking Ahead

The next major milestones will likely include visible bridge construction, elevated guideways, station buildings, track installation, electrical systems, and eventually testing of the first trainsets.

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While passengers will have to wait a bit longer than originally hoped, Brightline West remains one of the most ambitious passenger rail projects currently under construction in the United States.

For Southern California, it represents more than a faster trip to Las Vegas—it could signal the beginning of a new era for high-speed passenger rail in the American West.

Have you driven the I-15 corridor recently? Have you seen any Brightline West construction? Share your observations in the comments below, and subscribe to the STM Daily News newsletter for more transportation and infrastructure updates.

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The Knowledge

Exploring the Best Neighborhoods in Downtown Los Angeles

From the Arts District and Little Tokyo to the Historic Core and Bunker Hill, discover the best neighborhoods in Downtown Los Angeles and what makes each one worth exploring.

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Last Updated on August 5, 2026 by Daily News Staff

Best Neighborhoods in Downtown Los Angeles

The Best Neighborhoods in Downtown Los Angeles 

Downtown Los Angeles has undergone one of the most remarkable transformations of any urban center in the United States. Once known primarily as the city’s business district, DTLA has evolved into a vibrant collection of neighborhoods, each offering its own unique character, history, dining, entertainment, and cultural experiences.

Whether you’re a first-time visitor, a longtime Angeleno, or planning your next weekend adventure, these are some of Downtown LA’s must-visit neighborhoods.

Arts District: Where Creativity Comes to Life

The Arts District has become one of the city’s most exciting destinations. Former warehouses have been transformed into lofts, art galleries, coffee shops, breweries, and award-winning restaurants.

Visitors can spend hours exploring colorful murals, browsing independent boutiques, and discovering public art around nearly every corner. It’s a neighborhood that celebrates creativity while preserving its industrial roots.

Perfect for: Art lovers, photographers, foodies, and nightlife.

Historic Core: A Walk Through Old Los Angeles

The Historic Core showcases Downtown LA’s architectural heritage. Along Broadway and surrounding streets, beautifully restored theaters, historic hotels, and early 20th-century buildings tell the story of a booming city during Hollywood’s Golden Age.

Highlights include the iconic Bradbury Building, Grand Central Market, and numerous rooftop restaurants overlooking the skyline.

Perfect for: History buffs and architecture enthusiasts.

South Park: Entertainment Central

South Park is home to some of Los Angeles’ biggest attractions, including LA Live and Crypto.com Arena. The neighborhood has added thousands of apartments, new restaurants, hotels, and entertainment venues over the past two decades.

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Whether you’re attending a Lakers game, a concert, or simply enjoying dinner before an event, South Park offers something for everyone.

Perfect for: Sports fans, concerts, and nightlife.

The Best Neighborhoods in Downtown Los Angeles

Little Tokyo: A Cultural Treasure

One of only a handful of historic Japantowns remaining in the United States, Little Tokyo offers authentic Japanese cuisine, specialty shops, cultural events, museums, and peaceful gardens.

From fresh sushi and ramen to Japanese bakeries and tea houses, visitors can experience generations of cultural heritage in just a few city blocks.

Perfect for: Families, food lovers, and cultural exploration.

Bunker Hill: Downtown’s Cultural Heart

Bunker Hill combines modern architecture with world-class arts and culture. Home to Walt Disney Concert Hall, The Broad, the Museum of Contemporary Art, and Grand Park, this neighborhood is ideal for visitors looking to experience Downtown’s artistic side.

Its dramatic skyline and public spaces also make it one of the most photographed areas in Los Angeles.

Perfect for: Museum lovers and architecture fans.

Financial District: The Skyline of Los Angeles

Glass skyscrapers, luxury hotels, and bustling sidewalks define the Financial District. While it remains the city’s business center during the workweek, the neighborhood also offers excellent dining, rooftop lounges, and convenient access to other parts of Downtown.

Chinatown: Tradition Meets Modern LA

Los Angeles’ Chinatown blends rich history with a growing collection of contemporary restaurants, galleries, and community events. Visitors can enjoy traditional cuisine alongside modern culinary experiences while exploring one of the city’s oldest cultural neighborhoods.

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Fashion District: A Shopper’s Paradise

Covering more than 100 city blocks, the Fashion District is one of the largest garment centers in the country. Whether you’re searching for fabrics, clothing, accessories, or bargains at Santee Alley, this neighborhood attracts shoppers from across Southern California.

A Downtown That Continues to Evolve

Downtown Los Angeles isn’t just one destination—it’s a collection of neighborhoods that reflect the city’s diversity, creativity, and resilience. From historic landmarks and world-class museums to vibrant street art and internationally inspired cuisine, DTLA offers something new around nearly every corner.

Whether you’re planning a day trip or an extended visit, exploring these neighborhoods is one of the best ways to experience the energy and history of Los Angeles.

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