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Beyond the backlash: What evidence shows about the economic impact of DEI

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Last Updated on July 30, 2025 by Rod Washington

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DEI has a long history.
Nora Carol Photography via Getty Images

Rodney Coates, Miami University

Few issues in the U.S. today are as controversial as diversity, equity and inclusion – commonly referred to as DEI.

Although the term didn’t come into common usage until the 21st century, DEI is best understood as the latest stage in a long American project. Its egalitarian principles are seen in America’s founding documents, and its roots lie in landmark 20th-century efforts such as the 1964 Civil Rights Act and affirmative action policies, as well as movements for racial justice, gender equity, disability rights, veterans and immigrants.

These movements sought to expand who gets to participate in economic, educational and civic life. DEI programs, in many ways, are their legacy.

Critics argue that DEI is antidemocratic, that it fosters ideological conformity and that it leads to discriminatory initiatives, which they say disadvantage white people and undermine meritocracy. Those defending DEI argue just the opposite: that it encourages critical thinking and promotes democracy − and that attacks on DEI amount to a retreat from long-standing civil rights law.

Yet missing from much of the debate is a crucial question: What are the tangible costs and benefits of DEI? Who benefits, who doesn’t, and what are the broader effects on society and the economy?

As a sociologist, I believe any productive conversation about DEI should be rooted in evidence, not ideology. So let’s look at the research.

Who gains from DEI?

In the corporate world, DEI initiatives are intended to promote diversity, and research consistently shows that diversity is good for business. Companies with more diverse teams tend to perform better across several key metrics, including revenue, profitability and worker satisfaction.

Businesses with diverse workforces also have an edge in innovation, recruitment and competitiveness, research shows. The general trend holds for many types of diversity, including age, race and ethnicity, and gender.

A focus on diversity can also offer profit opportunities for businesses seeking new markets. Two-thirds of American consumers consider diversity when making their shopping choices, a 2021 survey found. So-called “inclusive consumers” tend to be female, younger and more ethnically and racially diverse. Ignoring their values can be costly: When Target backed away from its DEI efforts, the resulting backlash contributed to a sales decline.

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But DEI goes beyond corporate policy. At its core, it’s about expanding access to opportunities for groups historically excluded from full participation in American life. From this broader perspective, many 20th-century reforms can be seen as part of the DEI arc.

Consider higher education. Many elite U.S. universities refused to admit women until well into the 1960s and 1970s. Columbia, the last Ivy League university to go co-ed, started admitting women in 1982. Since the advent of affirmative action, women haven’t just closed the gender gap in higher education – they outpace men in college completion across all racial groups. DEI policies have particularly benefited women, especially white women, by expanding workforce access.

[youtube https://www.youtube.com/watch?v=upbMoONPmx8?wmode=transparent&start=0]
Many Ivy League universities didn’t admit women until surprisingly recently.

Similarly, the push to desegregate American universities was followed by an explosion in the number of Black college students – a number that has increased by 125% since the 1970s, twice the national rate. With college gates open to more people than ever, overall enrollment at U.S. colleges has quadrupled since 1965. While there are many reasons for this, expanding opportunity no doubt plays a role. And a better-educated population has had significant implications for productivity and economic growth.

The 1965 Immigration Act also exemplifies DEI’s impact. It abolished racial and national quotas, enabling the immigration of more diverse populations, including from Asia, Africa, southern and eastern Europe and Latin America. Many of these immigrants were highly educated, and their presence has boosted U.S. productivity and innovation.

Ultimately, the U.S. economy is more profitable and productive as a result of immigrants.

What does DEI cost?

While DEI generates returns for many businesses and institutions, it does come with costs. In 2020, corporate America spent an estimated US$7.5 billion on DEI programs. And in 2023, the federal government spent more than $100 million on DEI, including $38.7 million by the Department of Health and Human Services and another $86.5 million by the Department of Defense.

The government will no doubt be spending less on DEI in 2025. One of President Donald Trump’s first acts in his second term was to sign an executive order banning DEI practices in federal agencies – one of several anti-DEI executive orders currently facing legal challenges. More than 30 states have also introduced or enacted bills to limit or entirely restrict DEI in recent years. Central to many of these policies is the belief that diversity lowers standards, replacing meritocracy with mediocrity.

But a large body of research disputes this claim. For example, a 2023 McKinsey & Company report found that companies with higher levels of gender and ethnic diversity will likely financially outperform those with the least diversity by at least 39%. Similarly, concerns that DEI in science and technology education leads to lowering standards aren’t backed up by scholarship. Instead, scholars are increasingly pointing out that disparities in performance are linked to built-in biases in courses themselves.

That said, legal concerns about DEI are rising. The Equal Employment Opportunity Commission and Department of Justice have recently warned employers that some DEI programs may violate Title VII of the Civil Rights Act of 1964. Anecdotal evidence suggests that reverse discrimination claims, particularly from white men, are increasing, and legal experts expect the Supreme Court to lower the burden of proof needed by complainants for such cases.

The issue remains legally unsettled. But while the cases work their way through the courts, women and people of color will continue to shoulder much of the unpaid volunteer work that powers corporate DEI initiatives. This pattern raises important equity concerns within DEI itself.

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What lies ahead for DEI?

People’s fears of DEI are partly rooted in demographic anxiety. Since the U.S. Census Bureau projected in 2008 that non-Hispanic white people would become a minority in the U.S by the year 2042, nationwide news coverage has amplified white fears of displacement.

Research indicates many white men experience this change as a crisis of identity and masculinity, particularly amid economic shifts such as the decline of blue-collar work. This perception aligns with research showing that white Americans are more likely to believe DEI policies disadvantage white men than white women.

At the same time, in spite of DEI initiatives, women and people of color are most likely to be underemployed and living in poverty regardless of how much education they attain. The gender wage gap remains stark: In 2023, women working full time earned a median weekly salary of $1,005 compared with $1,202 for men − just 83.6% of what men earned. Over a 40-year career, that adds up to hundreds of thousands of dollars in lost earnings. For Black and Latina women, the disparities are even worse, with one source estimating lifetime losses at $976,800 and $1.2 million, respectively.

Racism, too, carries an economic toll. A 2020 analysis from Citi found that systemic racism has cost the U.S. economy $16 trillion since 2000. The same analysis found that addressing these disparities could have boosted Black wages by $2.7 trillion, added up to $113 billion in lifetime earnings through higher college enrollment, and generated $13 trillion in business revenue, creating 6.1 million jobs annually.

In a moment of backlash and uncertainty, I believe DEI remains a vital if imperfect tool in the American experiment of inclusion. Rather than abandon it, the challenge now, from my perspective, is how to refine it: grounding efforts not in slogans or fear, but in fairness and evidence.The Conversation

Rodney Coates, Professor of Critical Race and Ethnic Studies, Miami University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

STM Blog

What is Nude Recreation Week?

Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing.

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Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It is a week-long celebration of the human body and its natural state. The history of Nude Recreation Week is a fascinating one, with its origins dating back to the early 1970s.

The idea of Nude Recreation Week came from a group of naturists who wanted to promote the benefits of nudity in the outdoors. They believed that nudity was a natural and healthy way to enjoy the outdoors, and that it allowed people to connect with nature in a more meaningful way. The first Nude Recreation Week was held in 1976, and it has been celebrated every year since then.

There are many ways to celebrate Nude Recreation Week legally. Many naturist organizations offer events and activities that are open to the public, such as nude hikes, beach cleanups, and other outdoor activities. There are also many private resorts and campsites that cater to naturists, and they offer a variety of activities and amenities for those who want to enjoy the outdoors in the nude.

Nude Recreation Week – July 6–12

Nude Recreation Week celebrates naturism, body positivity, and the freedom to enjoy outdoor activities in a clothing-free environment. Observed at nudist resorts, beaches, and private spaces, it encourages self-acceptance and connection with nature. The week culminates in International Skinny Dip Day. Learn more about the history and celebration: National TodayNational Day CalendarAmerican Association for Nude Recreation.

The opinions about Nude Recreation Week are divided. Some people believe that it is a healthy and natural way to enjoy the outdoors, and that it promotes body positivity and self-confidence. Others believe that it is inappropriate and offensive, and that it should not be allowed in public spaces.

On one hand, some people argue that nudity is a natural state for humans and that it should be celebrated. They believe that nudity is not inherently sexual or offensive, and that it is a healthy way to connect with nature and with other people. They also argue that nudity promotes body positivity and self-confidence, and that it can help people overcome body shame and negative self-image.

On the other hand, some people argue that nudity is inappropriate and offensive, especially in public spaces. They believe that nudity is a private matter and that it should not be displayed in public. They also argue that nudity can be sexualized and that it can lead to inappropriate behavior and harassment.

Nude Recreation

In conclusion, Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It has a fascinating history, and it is celebrated by many people around the world. While opinions about nudity are divided, it is clear that there are many ways to celebrate Nude Recreation Week legally, and that it is a healthy and natural way to enjoy the outdoors.

https://stmdailynews.com/category/lifestyle/travel-lifestyle/travel-staycations-and-vacations/travel/outdoor-activities/naturism

https://nationaltoday.com/nude-recreation-week/

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National Nude Day – July

National Nude Day celebrates body positivity, personal freedom, and self-acceptance—not sex. Observed by nudist and naturist communities, the day encourages people to embrace their natural form and challenge societal body shaming. Participants may visit naturist beaches or resorts or enjoy private time at home to connect with their body and nature. Learn more about the celebration and its history here: National Day CalendarNational TodayThe Guardian on Naturism.

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Consumer Corner

Lowe’s Is Calling on Creators to Help Design—and Launch—New Products

Lowe’s announced Creator: Into the Blue, a new program letting creators pitch product ideas and work with Lowe’s teams to develop and potentially launch items in retail. Applications are open through Sept. 1, 2026.

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Lowe’s is taking its creator strategy beyond sponsored posts and curated storefronts. On June 23, 2026, the home improvement retailer announced Lowe’s Creator: Into the Blue, a new program that invites creators to pitch product ideas and, if selected, work with Lowe’s teams to develop and potentially bring those products to retail shelves.

The announcement arrives as the Lowe’s Creator Network hits its one-year milestone—an initiative Lowe’s launched in 2025 and billed as the first creator network in the home improvement industry. Now, Lowe’s says it’s expanding the pathway for creators: from making content about products to creating products themselves.

Lowe's all-new Creator: Into the Blue program provides a forum for creators to pitch, develop and launch product ideas
MrBeast displays the collectible toy kit developed in collaboration with Lowe’s, an example of how creator partnerships can evolve into product creation through the new Lowe’s Creator: Into the Blue program.

From content to creation: what “Creator: Into the Blue” is

Lowe’s Creator: Into the Blue is designed as a forum for creators—both current members of the Lowe’s Creator Network and newcomers—to submit innovative product concepts for consideration. Selected creators could receive support from Lowe’s internal teams across product development, product design, sourcing, and merchandising, with the goal of turning audience-inspired ideas into real-world items that can scale.

In other words: creators aren’t just being asked to promote what already exists. They’re being invited to help shape what comes next.

How this fits into Lowe’s bigger strategy

Lowe’s positioned the new program as a natural next step that builds on two existing pillars:

  • Lowe’s Creator Network (launched 2025): A program connecting creators with Lowe’s to share DIY projects, home improvement inspiration, and product recommendations. It also includes personalized Lowes.com storefronts so creators can curate product selections for their audiences.
  • Lowe’s Into the Blue (launched 2022): A separate initiative focused on helping entrepreneurs bring innovative products to Lowe’s customers.

Now, Lowe’s is essentially merging the momentum of both worlds—creator-led influence and entrepreneur-led product innovation—into a single on-ramp for creators who want to build businesses through product development.

MrBeast is the proof-of-concept

Lowe’s also pointed to its recent collaboration with global creator MrBeast as an example of how creator partnerships can evolve beyond content and curation. The collaboration included a collectible toy kitdeveloped with Lowe’s—showing how a creator’s audience and brand can translate into physical products that connect with customers in new ways.

That collaboration is now being used as a signal: if a creator with a massive following can co-create a product with Lowe’s, the company wants to open similar opportunities to creators of all sizes.

What creators can submit

According to Lowe’s, creators can submit a range of ideas, including:

  • Existing products seeking distribution, scale, and retail exposure
  • Product ideas that need development and sourcing support
  • Collaborations tied to an existing Lowe’s product line

The message is clear: you don’t have to show up with a fully manufactured item. You can show up with a concept—especially one shaped by what your audience keeps asking for.

Application window and where to apply

Applications are open now through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe’s will review submissions after the application period and announce selected creators at a later date.

Creators interested in applying should also review the full terms and conditions on the application page.

Why this matters for the creator economy—and retail

Creator-led product lines aren’t new, but Lowe’s move is notable because it’s coming from a major home improvement retailer with deep sourcing and distribution infrastructure. If executed well, Creator: Into the Blue could become a meaningful bridge between:

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  • Audience-driven product demand (what communities want)
  • Retail-grade execution (design, sourcing, merchandising)
  • Shelf-level distribution (scale and visibility)

For creators, it’s another sign that the creator economy is maturing: the next phase isn’t only about views and engagement—it’s about IP, product development, and scalable revenue.

The bottom line

With Lowe’s Creator: Into the Blue, the company is betting that creators can do more than inspire projects—they can help design the tools, kits, and products people use to complete them. And for creators looking to turn their audience into a business, Lowe’s is offering a new route: pitch an idea, build it with support, and potentially launch it at retail scale.

For more details and application terms, visit Lowes.com/CreateWithLowes.

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family fun

Celebrate America’s 250th Birthday with Summer Deals, Savings and Prizes

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America’s 250th birthday calls for celebration, and this summer, it goes well beyond backyard barbecues and poolside parties.

Celebrate America’s 250th Birthday with Summer Deals, Savings and Prizes

(Feature Impact) America’s 250th birthday calls for celebration, and this summer, it goes well beyond backyard barbecues and poolside parties.

Watch this video to learn more

https://youtube.com/watch?v=I0-IM71-Gng%3Fsi%3DU08ARa0oAn-0EX8h%26controls%3D0

To help mark the milestone, Circle K is rolling out refreshing deals, new merch and exciting prizes as America’s Party Stop – the one-stop destination for summer value and fun. The free Inner Circle rewards program is your ticket to the party – join by downloading the Circle K app and creating an account.

Rewards members can enjoy any size Polar Pop for just 25 cents on July 1 at participating locations. Fans can also grab limited-edition merchandise like hats and shirts to show off their love for the iconic drink. From July 1-Sept. 1, anyone can play the new Scratch & Win game daily in the app for instant prizes with members unlocking exclusive eligibility for weekly cash prizes.

The fun extends beyond the store, too. Throughout July, you can support the American Red Cross by rounding up in-store purchases to help disaster relief efforts and first responders across the U.S.

Download the app, join the free rewards program and find more ways to celebrate America’s birthday by visiting CircleK.com/America-250. collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

    

SOURCE:

Circle K

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