Food and Beverage
Survey Finds Cooking Oil Now Influences Where Many Americans Choose to Eat
A new survey suggests cooking oil is no longer just a kitchen detail. Coast Packing found that 43% of Americans say a restaurant’s cooking oil influences where they choose to eat.
Last Updated on April 2, 2026 by Daily News Staff

New national survey data suggests cooking oil is becoming a visible factor in restaurant selection, with younger diners showing the strongest preferences.
A new national survey suggests that cooking oil is no longer just a back-of-house decision for restaurants. It is increasingly becoming part of how consumers decide where to eat.
According to new data released by Coast Packing Company, 43% of Americans say a restaurant’s cooking oil influences their dining choice. The survey, based on responses from 1,005 U.S. consumers, points to a clear shift in how ingredient decisions are perceived by the public.
The strongest signal comes from younger diners. Among adults ages 18 to 34, 52% say knowing whether a restaurant uses Beef Tallow or seed oils affects where they choose to eat. Among consumers 55 and older, that number falls to 33%.
The preference gap also shows up when diners are asked to choose between two otherwise identical restaurants. In that scenario, 31% of adults ages 18 to 34 say they would choose the restaurant using Beef Tallow, compared with 19% of adults 55 and older.
The survey also found that 24.7% of diners prefer restaurants to use traditional animal fats such as butter or Beef Tallow, while 15.6% prefer seed or vegetable oils. That suggests ingredient choices once treated mainly as operational decisions may now be influencing brand perception, menu appeal, and customer loyalty.
For restaurant operators, the findings point to a broader change in consumer behavior. Diners, especially younger ones, appear increasingly interested in how food is prepared and what ingredients are used behind the scenes. That shift aligns with wider food industry trends that emphasize transparency, flavor, and traditional preparation methods.
Coast Packing says the data builds on years of tracking consumer attitudes toward animal fats. Earlier research showed growing openness to ingredients such as Lard and Beef Tallow, particularly among younger consumers who associate them with flavor and old-school cooking. This latest survey goes a step further by suggesting those views are now influencing actual dining behavior.
The findings also match broader market signals. Whole Foods Market’s 2026 food trend forecast identified Beef Tallow as an emerging ingredient gaining visibility, while analysts continue to project growth in the global tallow sector through 2030.
Restaurants are unlikely to overhaul kitchen practices overnight. Still, the survey suggests cooking oil is becoming more than a technical ingredient choice. For a growing share of consumers, it is part of the dining experience itself.
For more information, visit Coast Packing Company.
External Links
- Back to Flavor, Back to Tallow white paper
- Email to request the full survey results
- Coast Packing Company official website
- Coast Packing TasteMap
- Healthy Fats Coalition
Visit the Food and Drink section on STM Daily News for the latest food news, beverage trends, restaurant stories, seasonal recipes, culinary events, and community-driven lifestyle coverage.
Food and Beverage
Serve Up Smiles with Favorite Holiday Sides
Turkey and ham may sit centerstage, but classic holiday sides can make the season truly special. You can bring smiles to your loved ones’ faces by dishing out those favorite recipes everyone asks for year after year.

(Family Features) Turkey and ham may sit centerstage, but classic holiday sides can make the season truly special. You can bring smiles to your loved ones’ faces by dishing out those favorite recipes everyone asks for year after year.
Made with a delicious combination of rice, cheddar cheese, cream of mushroom soup and broccoli florets, this quick and easy version of Broccoli and Cheese Rice Casserole is an ideal one-pot dish to keep the holidays simple. With three easy steps and everyday ingredients, it comes together with minimal effort for traditional casserole taste.
When it comes to feeding a crowd, it’s often best to let your oven do the work. This Brussels Sprouts and Ham Rice Gratin recipe allows you to serve up a filling favorite with little effort using pantry staples. Plus, it’s a kid-friendly way to encourage veggies at this year’s holiday meal with gooey cheese providing tempting taste bud motivation.
These seasonal classics and more are made quick and easy with an option like Success Boil-in-Bag Rice, a pre-measured, mess-free way to make fluffy, high-quality rice. It’s cooked by simply dropping a bag of rice in a pot of water or broth then boiling it for 10 minutes. BPA-free and FDA-approved, the bags are safe to use and made to withstand high temperatures.
An added bonus: If you’re aiming to achieve a particular flavor, just season the rice by cooking in water infused with herbs, spices, broth, coconut milk or other liquids like juice for sweeter recipes.
Visit SuccessRice.com to find more holiday recipe inspiration.
Brussels Sprouts and Ham Rice Gratin
Prep time: 20 minutes
Cook time: 25 minutes
Servings: 4
- 1 bag Success White Rice
- 1/2 pound Brussels sprouts, trimmed and halved
- 1/3 cup diced ham
- 1 clove garlic, minced
- 1 tablespoon olive oil
- 3/4 teaspoon salt, divided
- 3/4 teaspoon black pepper, divided
- 1 cup heavy cream
- 2 tablespoons finely chopped fresh chives
- 2 tablespoons Dijon mustard
- 1 cup shredded sharp cheddar cheese
- 1/2 cup grated Parmesan cheese, divided
- 1/3 cup breadcrumbs
- 2 tablespoons butter, melted
- Preheat oven to 450 F. Prepare rice according to package directions.
- In large bowl, toss Brussels sprouts, ham, garlic, olive oil, 1/4 teaspoon salt and 1/4 teaspoon pepper. Place on parchment paper-lined baking tray and roast 12-15 minutes, or until caramelized. Decrease oven temperature to 425 F.
- In large bowl, toss rice, Brussels sprouts mixture, cream, chives, Dijon mustard, remaining salt and remaining pepper. Stir in cheddar and 1/3 cup Parmesan cheese. Transfer mixture to greased, 2-quart baking dish.
- In small bowl, stir breadcrumbs, remaining Parmesan and melted butter. Sprinkle over rice mixture.
- Bake 12-15 minutes, or until golden brown and bubbling.

Broccoli and Cheese Rice Casserole
Prep time: 5 minutes
Cook time: 30 minutes
Servings: 4-6
- 1 bag Success White Rice or Brown Rice
- nonstick cooking spray
- 1 can (10 3/4 ounces) condensed cream of mushroom soup
- 2 cups frozen broccoli florets, thawed and drained
- 1 1/2 cups shredded cheddar cheese, divided
- 1/2 cup evaporated milk
- 3 tablespoons butter, melted
- 1 tablespoon grated onion
- 1/2 teaspoon salt
- 1/2 teaspoon black pepper
- Prepare rice according to package directions. Preheat oven to 350 F.
- Coat 2-quart casserole dish with nonstick cooking spray. In medium bowl, combine soup, broccoli, 1 cup cheddar cheese, evaporated milk, butter, onion, salt and pepper. Fold in rice.
- Pour mixture into prepared dish and top with remaining cheddar cheese. Bake 20 minutes.
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Success Rice
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Food and Beverage
Halloween Monster Burgers That Just Might Bite Back

(Feature Impact) Out with the ordinary, in with the weird – that’s what the Halloween season is all about. These Halloween Monster Burgers give a ghoulishly fun twist on burger night, featuring all your favorite toppings transformed into olive eyes, cheese fangs and a pickle tongue.
Whether you reach for a traditional hamburger patty or switch it up with chicken, turkey, bean or veggie options, the effect is the same: a dinner that looks like it escaped from a mad scientist’s lab. It’s a good way to get some protein and veggies into kids before the trick-or-treating sugar rush, and you can even make it interactive by inviting them to decorate their own monsters and come up with creative variations.
Alternatively, if you’re looking for some spooky hors d’oeuvres to impress at this year’s Halloween party, these burgers are easy to size down into slider form. Serve a whole tray of mini monsters ready to devour – or be devoured by – hungry guests.
Find more Halloween recipe inspiration at Culinary.net.

Halloween Monster Burgers
Recipe adapted from Happy Foods Tube
Prep time: 10 minutes
Total time: 18 minutes
Servings: 4
- 4 hamburger, chicken or veggie patties
- 4 tablespoons mayonnaise
- 4 teaspoons ketchup, plus additional, to taste, divided
- 4 hamburger buns
- 8 leaves baby romaine lettuce
- 4 slices dill pickles, sliced lengthwise
- 4 cheese slices
- 8 large green olives, pits removed
- Cook burger patties until they reach desired doneness.
- In small bowl, combine mayonnaise and 4 teaspoons ketchup. Spread each bun base with about 1 tablespoon mayo sauce then add two lettuce leaves and cooked burger patty.
- Add pickle slice as monster “tongue.” Take each cheese slice and cut triangles into one side to resemble teeth; add to burger then cover with ketchup “blood,” to taste.
- Stick olives on toothpicks and add two to each top bun as “eyeballs.”
Photo courtesy of Shutterstock

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Food and Beverage
4 Ways to Enjoy Fresher Foods at Home
Fresher Foods at Home: Knowing your food was grown from the earth and nurtured by the sun and rain can add a whole new dimension of enjoyment to your meals, which processed foods often can’t replicate. Recipes like these Chicken and Avocado Rollups can be an easy solution for putting fresh foods like avocados on the menu.

4 Ways to Enjoy Fresher Foods at Home
(Feature Impact) Fresh fruits and vegetables add color, nourishment and satisfaction to life. Knowing your food was grown from the earth and nurtured by the sun and rain can add a whole new dimension of enjoyment to your meals, which processed foods often can’t replicate.
However, if you’ve ever bought a cart full of produce with the best intentions – only to watch as half of it goes bad before you’ve managed to use it – you aren’t alone. Eating fresh foods is often easier in your healthy-eating dreams than in reality. With small habit changes, though, you can transform your household into a place where fresh, whole-food ingredients are at the center of your daily routines.
Consider these suggestions from the fresh produce experts at Avocados from Colombia.
Shop with a Plan
Meal-planning before you shop can help ensure every ingredient you buy has a purpose within its shelf life. Instead of picking out fruits and vegetables with vague aspirations of figuring out something to do with them later, you can simply consult your list and remember you need peppers, onions and avocados for that breakfast burrito recipe you want to try.
Pay Attention to Where Food Comes From
The source of your food can make a big difference in its freshness. When produce is grown and harvested with care then shipped quickly to its destination, it preserves quality and simplifies the journey from the farm to your table.
Consider fresh fruits like Avocados from Colombia, which aren’t just grown but raised at high altitude in rich volcanic soil, nourished by mountain rain and harvested by the hands of growers who care about their land and their craft. The fruit reaches U.S. shipping ports in as little as 3-5 days, so you can confidently choose flavorful produce that arrives as fresh as possible from beautiful Colombian orchards.
With two harvest seasons across nine growing regions, fresh Colombian avocados can be enjoyed throughout the entire year, whether you want to serve bright guacamole or dice an avocado as a cool, creamy topping for a warm winter chili.
Use Fresh Ingredients in a Variety of Ways
It’s always easier to use fresh ingredients when you’re brimming with ideas of things to do with them. For instance, avocados can be transformed into guacamole, creamy salad dressing or flavorful sauces; sliced for use in grain bowls, salads or avocado toast; or frozen to blend into smoothies. This also makes it easier to buy produce in bulk or take advantage of sales.
Find Inspiration Online
Recipes like these Chicken and Avocado Rollups can be an easy solution for putting fresh avocados on the menu, offering the type of everyday joy the growers behind Avocados from Colombia hope you taste. Their new “Raised by Colombia” short film puts faces to that idea, following Don Hernando, a grower of 40 harvests, and his granddaughter Camila, who brought the science of growing home. It ends where your avocado does: at a family table, where the grandmother of the house serves it in a kitchen like yours.
To watch the film and discover more recipe ideas, visit AvocadosColombia.com/RaisedByColombia.
Chicken and Avocado Rollups
Recipe courtesy of Avocados from Colombia
Total time: 20 minutes
Servings: 5-6
- 2 tablespoons mayo
- 2 tablespoons sour cream
- 1 tablespoon lime juice
- 3 large flour tortillas, warmed
- 1 large avocado, smashed
- 2 Roma tomatoes, diced
- 1/4 cup red onion, diced
- 3 tablespoons cilantro, chopped
- 1 cup cooked chicken breast
- 6 slices bacon, cooked and crumbled
- salt, to taste
- pepper, to taste
- In small bowl, mix mayo, sour cream and lime juice.
- Place tortilla on flat service and spread with lime crema followed by smashed avocado.
- Layer with tomatoes, red onion, cilantro, chicken and bacon. Season with salt and pepper, to taste.
- Roll tortilla into tube shape and cut into pieces. Repeat with remaining tortillas and fillings.
Photo courtesy of Shutterstock (avocado on cutting board)
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