Football season is back, and for many fans, what’s on the table can be almost as important as what’s happening on the field.

Hellmann’s Kicks Off Football Season With New Game Day Food Campaign

Hellmann’s is leaning into that connection between football and food with “Call for Hellmann’s,” a new fall campaign built around burgers, chicken tenders, sliders and the familiar language of the sidelines.

Announced September 2, the campaign puts a football spin on game-day cooking, positioning Hellmann’s mayonnaise and flavored condiments as part of the playbook for tailgates, watch parties and Sunday afternoon spreads.

Turning Game Day Food Into a Football Play

The campaign takes familiar football terminology and applies it to another game-day ritual: deciding what everyone is going to eat.

Two advertising spots anchor the campaign.

In “Make the Call,” Hellmann’s Real Mayonnaise is paired with a classic burger, while “Chicky Tenders” features chicken tenders served with Hellmann’s Chipotle and Spicy varieties.

The commercials use coach-inspired direction, football language and original music influenced by classic football movies. The result is a combination of sports nostalgia, humor and plenty of food imagery.

“Football and food have always gone hand in hand and Hellmann’s has a natural place in so many of the dishes that fans reach for on game day,” Jessica Grigoriou, SVP Marketing, Condiments at Unilever North America, said in the announcement.

Grigoriou said the campaign is designed to have fun with language football fans already recognize while celebrating the foods and traditions that bring people together throughout the season.

Hellmann’s Heads to the Stadium

The campaign isn’t staying on television and social media.

Hellmann’s plans to bring its Manny Mayo mascot and food truck to several NFL stadiums during September and October, serving sliders while offering trivia, giveaways and other activities.

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Scheduled appearances include:

• September 13 — MetLife Stadium
• September 20 — MetLife Stadium
• October 4 — Lincoln Financial Field
• October 11 — Gillette Stadium

The activation complements Hellmann’s existing football partnerships, which span both the professional and college games.

The brand has relationships with the New York Giants, New York Jets, New England Patriots, Philadelphia Eagles and Tennessee Titans, along with the Big Ten Conference and college programs including Alabama, Florida, Arkansas, Texas and Georgia.

Game Day Is Also Food Day

The campaign taps into something football fans have known for generations: watching the game is often a food event of its own.

Burgers, wings, chicken tenders, nachos, dips, sliders and sandwiches have become staples of football weekends, whether fans are tailgating outside the stadium or watching from the couch.

That makes condiments particularly easy territory for a food brand to connect itself with football culture. Rather than introducing an entirely new game-day tradition, Hellmann’s is putting its products into foods many fans are already preparing.

And the campaign arrives just as kitchens, grills and backyard patios across the country are getting ready for another season of football gatherings.

What’s on Your Game Day Menu?

Maybe it’s burgers hot off the grill. Maybe it’s a giant plate of wings. Perhaps your football tradition involves nachos, chili, sliders or a bowl of homemade dip that disappears before halftime.

Whatever your starting lineup looks like, Hellmann’s wants a spot on the roster this season.

The “Call for Hellmann’s” campaign will run throughout football season across national television, streaming platforms and social media.

For football fans, meanwhile, there is another important call to make:

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What are we eating during the game?

Official Hellmann’s resources:
Hellmann’s Game Day Recipe Ideas
Hellmann’s Game Day Recipes
Hellmann’s Game Day Dip Recipes

Source: Hellmann’s/PRNewswire, September 2, 2026.

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M&M’S is leaning hard into spooky-season nostalgia ahead of Practical Magic 2, teaming up with Warner Bros. Pictures on a limited-edition release designed for Halloween movie nights. The brand announced the M&M’S Amas Veritas Spell & Snack Pack, a collectible add-on built around the iconic “Amas Veritas” love charm from the original 1998 film—timed to the sequel’s theatrical release date: September 10, 2026 (in theaters only).

The pack features custom-designed M&M’S candies printed with eight whimsical symbols inspired by the original spell, plus an “extended verse” of four new symbols that the company says hint at mysteries in the sequel. The drop is positioned as part fan-service, part snackable merch—something you bring to a watch party, but also something collectors will want to grab before it disappears.

Availability is limited and online-only. The Spell & Snack Pack is offered exclusively atMMS.com/Practical-Magic as a gift with purchase when fans buy an M&M’S Milk Chocolate Fun Size Sharing Bag, while supplies last. In a nod to the film’s midnight vibe, there are two timed drops at 12:00 a.m. ET: September 3, 2026 and September 14, 2026.

To push the nostalgia even further, M&M’S is also partnering with actress Camilla Belle—who played young Sally Owens in the original film—to recreate her spell scene with an M&M’S twist in social content on Instagram and TikTok. For Halloween hosting, the brand also flagged seasonal staples rolling out nationwide, including its Fun Size Halloween Variety Pack and Halloween Blend options in both Milk Chocolate and Peanut.

Source

• PRNewswire / Mars, Incorporated press release (Sept. 2, 2026): “M&M’S® Brews Up Movie Night Magic This Halloween Season With Limited-Edition ‘Amas Veritas’ Spell & Snack Packs…”

Related links

• Limited-edition pack page: https://www.mms.com/Practical-Magic
• Mars, Incorporated: https://www.mars.com/
• M&M’S (main site): https://www.mms.com/
• Warner Bros. Pictures: https://www.warnerbros.com/

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A Leftover Loss: How Americans are Wasting Food and How to Break the Habit

(Feature Impact) Leftovers are getting left behind, even as Americans have good intentions about eating them. In fact, there’s likely a container sitting in your refrigerator right now.

To help families tackle this everyday challenge, Frigidaire’s new AI-powered recipe assistant, Frankie, helps transform ingredients already in your fridge into fresh meal ideas. New research from Frigidaire shows just how widespread the leftovers dilemma has become: While 86% of survey respondents say they like or love leftovers, 74% admit they toss them out at least once a week. It adds up: According to the USDA, the average American family of four wastes roughly $1,500 annually on uneaten food.

Despite having ready-made meals in the fridge, many Americans are opting for convenience. The research found that 90% of Americans admit to having chosen takeout, delivery or a drive-thru, even when they knew a perfectly good meal was waiting in their fridge.

Common Reasons for Wasted Leftovers

More than 50% of respondents said the No. 1 reason they throw out leftovers is simple: They forgot about them. Food gets pushed to the back of the fridge, effectively disappearing until it’s too late, leading to concerns about freshness and food safety.

Waste Feels Personal

Respondents say their intentions are good, with 64% claiming to save leftovers to reduce food waste and 52% aiming to save money. In fact, 40% say finishing leftovers feels more rewarding than cooking a meal from scratch or ordering takeout.

Still, good intentions aren’t good enough. Leftovers are still forgotten and thrown out, often leaving people feeling guilty. With grocery prices and dining costs climbing, 70% say food waste now feels more frustrating or guilt-inducing than it used to.

Make the Most of Leftovers

Visibility plays a key role in reducing waste. More than 37% of respondents say better fridge organization – simply being able to see leftovers – would help them waste less. However, remembering leftovers is only part of the solution.

That’s where Frankie, Frigidaire’s AI-powered recipe assistant, comes in. Designed to help families make the most of what’s already in their refrigerators, the tool generates personalized recipes using ingredients users already have on hand, including leftover meals. Simply enter what you have on hand, along with preferences like cuisine type, number of servings and available cooking time, and it generates step-by-step recipes in seconds. The result is less food waste, more delicious meals and greater value from every grocery trip.

To learn more about AI-powered meal solutions, visit Frigidaire.com.

SOURCE:
Frigidaire

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