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Ecommerce in 2025: 5 trends shaping the future of online selling

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Ecommerce

(Family Features) Thanks to the explosion of ecommerce over the past couple decades, consumers can find virtually any product or service they can think of online. In fact, the consumer ecommerce market is expected to approach $6 trillion by 2027, according to the International Trade Administration, up from roughly $4 trillion in 2024.

A diverse collection of product segments is driving this growth, including everything from fashion and furniture to food and beverage. While major marketplace retailers still lead the category, ecommerce has become commonplace among small businesses, too. In fact, by the end of 2023, an estimated 80% of small businesses had at least basic ecommerce capabilities, according to a report by Digital Commerce 360.

However, small businesses are grappling with challenges such as inflation, supply chain issues and keeping pace with major retailers, among others, that are driving a variety of ecommerce trends in 2025 and beyond, including:

Video Content
Spurred by social media, video content is in high demand on ecommerce sites, too. Videos that explain how to use products, offer tips for using them and demonstrate projects that were completed using a product all earn favor with shoppers. In addition, videos that highlight product features, video reviews on social media and “live shopping events” on the social channels of ecommerce retailers can provide a more appealing interactive experience for shoppers.

Inclusive of the “live shopping events” trends, livestreaming is often popular among consumers as it can create a sense of FOMO (fear of missing out), leading to enhanced brand loyalty and engagement. Short-form videos sweeping social media also drive engagements and offer a quick, appealing way to demonstrate new or popular products.

Personalized Products
Ecommerce provides opportunities for shoppers who appreciate buying products that are uniquely their own. Online buying platforms that allow for customization of products such as shoes, clothing and drinkware can create buyer engagement and earn loyal shoppers who know they can purchase the items they want exactly to their own specifications. In fact, a survey by McKinsey Insights found 80% of loyal customers prefer shopping with brands that offer tailored choices and personalized experiences. From color selection and accessories to performance variations, custom options can help create a highly personalized shopping experience that allow buyers to interact more directly than they would for a standardized transaction.

Beyond the initial purchase, customized reports and shipping notifications are also becoming the norm. Shippers can alert customers to their products’ delivery status – including any delays or changes – via email, text, video message or, in some cases, a customizable dashboard where consumers can view incoming shipments tied to their account or address, request a different delivery time or location, pre-sign for packages and more.

Micro Purchasing Moments
You may think phenomena like impulse buys or convenience purchases are reserved for brick-and-mortar stores, but micro-purchasing trends suggest otherwise. These purchases are typically made by someone looking for a quick solution or information in a hurry from a mobile device, such as comparing two or more similar products and clicking a “buy now” link, ordering and paying for food ahead of time to skip the line, making a hotel or excursion reservation while traveling or looking up movie showtimes and purchasing tickets from the same page. Ecommerce sites that can establish themselves as a resource, make information easy to digest and simplify the purchasing process are earning customers (and revenue).

Flexible Payment Options
Online purchases were once limited almost exclusively to credit card purchases, but over time, businesses have granted greater flexibility to shoppers when it comes to collecting payment. While this trend has been growing for several years, many contemporary ecommerce sites now accept credit or debit cards, online checks, digital wallet and mobile payment services, cryptocurrency and even installment payments via third-party providers. By 2029, the third-party payment market is expected to almost double from $62.5 billion in 2024, according to findings from Mordor Intelligence.

Simplified Shipping Options
Evolving technology isn’t just improving the browsing and purchasing side of ecommerce; shipping operations are also seeing enhancements. For example, ShipAccel, a digital platform designed by Pitney Bowes, simplifies and enhances shipping operations with advanced ecommerce technology. The platform empowers early ecommerce brands to ship like larger companies with access to discounted carrier rates; more than 80 integrations including leading marketplaces, data and insights to help make smarter shipping decisions; branded tracking; and return capabilities. It features a collection of apps, widgets and application programming interfaces to easily configure new workflows and seamlessly meet the demands of business growth.

“As ecommerce becomes a mainstay, shippers must take a technology-first approach, utilizing platforms that can grow along with the business and partnering with providers who offer deep expertise in the segment,” said Shemin Nurmohamed, president of Sending Technology Solutions at Pitney Bowes. “As a result of using technology like ShipAccel, ecommerce shippers can save money, enhance operational efficiencies and delight customers – all of which support the business’ bottom line.”

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Find more shipping support for your ecommerce business in the coming year at shipaccel.com.

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Easy ECommerce Shipping Tips

Whether you’re a buyer or a seller, getting smart about shipping can help improve your e-commerce experience.

Be cost-conscious. Buyers obviously benefit from lower costs, but as a seller, managing shipping costs means more revenue. Volume discounts and options for lower prices with longer shipping times can make a bigger impact than you might expect. A shipping partner that has pre-negotiated discounted rates with carriers can deliver significant savings to your business, too.

Reduce package sizes. Using boxes or padded envelopes that closely fit the product being shipped can reduce weight and therefore the cost to send it to the customer. Also avoid excess packaging that adds bulk, which adds cost and waste.

Utilize advanced tracking tools. Keep tracking information for everything you ship or buy so you can monitor its safe delivery or, if problems arise, promptly identify and correct the issue. An option like ShipAccel uniquely provides branded tracking updates so your business stays front and center with your customer from click to porch.

Photo courtesy of Shutterstock (woman using laptop)

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SOURCE:
Pitney Bowes

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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Recipe of the Week

Pack Pasta Salad in a Jar for a Taste of Summer in School Lunches

When students open up their lunchboxes in the cafeteria, it’s fun to be greeted with something bright, colorful and fresh. Pasta salad is a summer picnic staple, but once the weather starts to cool and kids head back to school, there’s nothing to say you can’t send a taste of summer with them.

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Pack Pasta Salad in a Jar for a Taste of Summer in School Lunches

Pack Pasta Salad in a Jar for a Taste of Summer in School Lunches

(Feature Impact) When students open up their lunchboxes in the cafeteria, it’s fun to be greeted with something bright, colorful and fresh. Pasta salad is a summer picnic staple, but once the weather starts to cool and kids head back to school, there’s nothing to say you can’t send a taste of summer with them.

The beauty of pasta salad is it’s totally customizable, ideal for eating cold and easy to make ahead of time. That means you can spend the evening before school dishing up jars then pop them in the fridge for a quick morning grab-and-go lunchbox filler. Adults in the household can take one to work while kids have their own at school – and if anyone wants a different dressing or no olives, it’s an easy accommodation.

If you’re making this Pasta Salad in a Jar recipe as the main course instead of a lunchtime side, up the protein by adding beans, chicken or cubed cheese to keep kids energized for the second half of the day. Choose whole-grain or high-protein pasta for an extra nutritional boost, and pack in vitamins and fiber with plenty of crunchy fresh produce, from cucumbers and carrots to tomatoes and olives.

Find more school-day recipes at Culinary.net.

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Pasta Salad in a Jar

Recipe adapted from Best of This Life
Prep time: 10 minutes
Servings: 1

Dressing:

  • 2          tablespoons olive oil
  • 2          tablespoons red wine vinegar
  • 1/8       teaspoon dried basil
  • 1/8       teaspoon oregano
  • 1/8       teaspoon parsley
  • salt, to taste
  • freshly ground pepper, to taste
  • 1/4       cup canned chickpeas, rinsed
  • 1/2       cup halved grape tomatoes
  • 1/2       cup diced cucumber
  • 2          tablespoons sliced Kalamata olives
  • 1          cup cooked pasta of choice, cooled
  • 1          cup chopped spinach
  1. To make dressing: In canning jar, combine olive oil, vinegar, basil, oregano, parsley and salt and pepper, to taste. Stir in chickpeas.
  2. Layer tomatoes, cucumbers, olives, cooked pasta and spinach over dressing.
  3. Refrigerate until ready to serve. To serve, flip jar over and lightly shake to combine dressing with other ingredients. 

Photo courtesy of Unsplash collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

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Culinary.net

🍴 What’s your favorite food, recipe, or dining spot? Tell us in the comments! Then subscribe to the STM Daily News newsletter for fresh recipes, restaurant news, food trends, and delicious stories delivered straight to your inbox. Join our growing community of food lovers today!

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Economy

How new SNAP restrictions could hit Greater Pittsburgh’s food access and economy

New SNAP work requirements and retailer rules could reduce food assistance across Greater Pittsburgh, increasing food insecurity while hurting families, independent grocers and the regional economy.

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A blue sign above boxes of fruit reads SNAP
New rules are changing SNAP eligibility and how retailers can accept benefits. Justin Sullivan/Getty Images News

Amelia B. Finaret, Allegheny College

Food assistance is one of the most effective tools for fighting poverty in America. New federal rules are testing that reputation.

The Supplemental Nutrition Assistance Program, better known as SNAP, helps low-income people afford groceries. The program’s benefits reach far beyond the grocery bill, with research linking the program to better outcomes for K-12 students and improved overall health among participants.

However, new federal policy changes are making the program harder for many families to use, and participation is shrinking.

In Pennsylvania’s Allegheny County, the number of people who get SNAP benefits has decreased by about 12% since 2025. SNAP enrollment rates vary widely across the Greater Pittsburgh metropolitan area – from 31% of residents in Fayette County to just 13% in Butler County.

In Allegheny County, where Pittsburgh is located, approximately 17,000 people have already lost their benefits. That’s the second-highest total of any county in Pennsylvania. Roughly 162,000 Allegheny County residents receive SNAP, or about 14% of the county’s population.

Across the country, states like Arizona and Florida are seeing similar effects from these SNAP changes. The specifics vary by state, but the underlying pressures on food assistance are shared nationwide.

As a food economist and clinical dietition working in western Pennsylvania, I have seen how SNAP policy changes affect real people firsthand. Many of my patients are having more trouble making ends meet over the past few years, especially as grocery prices have risen roughly 25% in nominal terms since 2022 – a jump that has outpaced wage growth for many low-income households.

New SNAP work requirements

In November 2025, Pennsylvania began implementing the federal government’s expanded work requirements. The rules previously applied to adults ages 18 to 54 without a disability or dependent children, but they now reach up to age 64. Under these rules, these adults must work, volunteer or take part in education or training programs for at least 20 hours a week to keep receiving SNAP benefits.

Certain groups are especially likely to be affected by this rule change, including early retirees, first-time moms, children and people with disabilities who haven’t applied or been approved for disability benefits.

A woman in a yellow shirt packs food into boxes.
New SNAP restrictions could push more families toward food pantries. Anadolu/Anadolu Collection via Getty Images

Stricter and more expansive work requirements increase SNAP benefit denials and reduce the number of people who get benefits, including among women who may become pregnant.

The new work requirements could also worsen food insecurity, which occurs when people cannot obtain enough safe and nutritionally adequate food for an active and healthy life.

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Up to 5.4 million people nationwide could lose some or all of their SNAP benefits under the expanded work requirements, including 1.5 million children.

In Allegheny County, 43% of food-insecure children were likely ineligible for SNAP and similar benefits in 2025 because their household incomes exceeded 185% of the federal poverty line – US$61,050 for a family of four in 2026.

Stricter rules for SNAP retailers

Supermarkets and other stores that sell food must be certified to accept SNAP benefits for payment. Beyond helping individual households, SNAP spending boosts local economies, as those benefits get spent at grocery stores and other retailers.

Retailers that sell food are now required to offer seven varieties of foods in each of four staple food categories: grains, vegetables and fruits, dairy, and protein. Stores could meet the new requirements for grains, for example, by offering corn tortillas, whole wheat bread, white bread, brown rice, white rice, oats and infant cereal for sale.

Rows of juice and fresh produce packaged on a convenience store shelf.
Convenience stores are often a main source for groceries for rural residents without reliable transportation to larger stores. Jeff Greenberg/Universal Images Group via Getty Images

In the 12th and 17th congressional districts that make up Allegheny County, 10.4% and 8.7% of people, respectively, live in areas where it is difficult to get healthy foods. According to data from the Institute for Local Self-Reliance, there are 191 grocery stores in these districts, about 28% of which are either small chains or independent stores that may have a harder time complying with the new requirements.

Between 2017 and 2023, the number of SNAP-authorized stores in Allegheny County increased by 13%, but this trend could reverse under the new rules.

While the stated goal of the new rules is to increase the availability of healthier foods, simply requiring stores to stock them doesn’t mean that customers will eat a better diet. Whether these new retailer policies ultimately improve diets is an open question.

Additional restrictions on purchases

Some states are placing additional restrictions on what people can buy with benefits. Purchasing hot prepared foods, alcohol, vitamins or diapers with SNAP benefits was already prohibited, but 23 states are now restricting the use of benefits to buy sugar-sweetened beverages and some other items that contribute to nutritionally inadequate diets.

While Pennsylvania has not adopted those additional restrictions, some of its neighboring states, such as Ohio and West Virginia, have.

A man pushes a grocery cart outside a Giant Eagle grocery store.
Almost 14,000 people in Allegheny County were projected to lose SNAP benefits under the new work requirements. Tony Dejak/AP

SNAP helps people pay for groceries, but the benefit amount is typically less than what a household would spend on food. SNAP covers some of what a family would’ve spent on groceries anyway, leaving that money for other needs – rent, diapers, utility bills and the like. As a result, research shows the program doesn’t significantly change what or how much people eat, on average.

In my view, as food insecurity remains high in Allegheny County, policies that make it harder for local residents to get SNAP benefits risk weakening one of the nation’s most effective economic support programs.

Read more of our stories about Pittsburgh and Pennsylvania.

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Amelia B. Finaret, Associate Professor of Business and Economics and Nutrition, Allegheny College

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Community

9/11 Day Awards $3 Million in Grants to Expand Volunteer Opportunities Nationwide Ahead of 25th Anniversary

9/11 Day announced $3 million in grants to nearly 200 groups across 40 states, expanding service projects for the 25th anniversary observance.

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New York City, USA – June 20, 2018: One World Trade Center and other skyscrapers against blue sky in Financial District of Manhattan. Business and technology background

As the United States approaches the 25th anniversary of September 11, 2001, the nonprofit 9/11 Day is putting major resources behind a familiar idea with renewed urgency: remembrance through service. The organization—founded by 9/11 families and leaders and co-led by co-founders David Paine and Jay Winuk—announced $3 million in grants to roughly 200 nonprofits, schools, and community groups across 40 states to expand local volunteer projects tied to this year’s September 11 National Day of Service and Remembrance.

The funding is designed to dramatically increase the number of ways Americans can participate close to home, from food insecurity initiatives to neighborhood cleanups and support programs for veterans and first responders. Together, grant recipients are expected to engage more than 70,000 volunteers nationwide.

A major push toward youth-led service

More than 70% of the grant funding is going to youth organizations and educational institutions, including K–12 schools, universities, and other learning programs. The emphasis reflects a generational reality: millions of students today know 9/11 primarily through textbooks, family stories, and classroom lessons.

“For many students participating in the observance this year, 9/11 is something they’ve only encountered in textbooks or through stories from parents and grandparents,” said Jay Winuk, co-founder and executive vice president of 9/11 Day and a 9/11 family member. “By connecting history with hands-on service, we’re helping young people understand that the legacy of 9/11 isn’t defined only by tragedy. It’s also defined by compassion, resilience and the responsibility we all share to care for one another.”

Youth-focused projects supported by the grants include school-wide days of service, hunger-relief efforts, donation drives, community improvement work, and service-learning initiatives that connect the history of September 11 with practical ways to help others.

UNIITE for Good: turning an anniversary into a nationwide “doing good” moment

The grant program is a cornerstone of 9/11 Day’s nationwide UNIITE for Good campaign, scheduled to officially launch August 24. The campaign aims to transform the 25th anniversary into what organizers describe as America’s largest day of doing good—channeling remembrance into tangible community impact.

The program is administered in collaboration with AmeriCorps, with principal funding provided by AmeriCorps and the Popeyes Foundation. A special emphasis this year is addressing hunger—an issue described in the release as an “ever-growing hunger crisis across the nation.”

Meeting community needs where people live

Grant-funded projects span urban, suburban, and rural communities. Activities include assembling meals for individuals and families facing food insecurity, packing care kits for veterans and first responders, restoring community spaces, and strengthening schools and neighborhoods.

Beyond the service itself, the grants are also intended to help local groups recruit volunteers, purchase supplies, coordinate logistics, and expand the number of service opportunities available in their areas.

“As we mark the 25th anniversary of 9/11, we have a responsibility to preserve not only the memory of that day and those lost and injured, but also the extraordinary way Americans came together in the aftermath of the attacks,” said David Paine, president and co-founder of 9/11 Day. “These community-led projects are helping rekindle that spirit of unity, compassion and service by bringing neighbors together to help solve local challenges.”

AmeriCorps echoed that message, framing service as a way to honor those who responded in the immediate aftermath of the attacks.

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“This year, we invite Americans to carry forward that enduring spirit of unity and service by becoming a hero for someone in need,” said Emily Stock, project manager for Volunteer Initiatives at AmeriCorps, noting that AmeriCorps-funded projects will include food drives, home repairs, neighborhood cleanups, and disaster preparedness activities.

The Popeyes Foundation also highlighted its community-focused mission and its role in supporting local projects.

Why this anniversary matters now

Organizers say the 25th anniversary arrives at a pivotal moment: more than 100 million Americans are now too young to have personal memories of September 11. That makes this milestone one of the last major opportunities to connect those who lived through the day with younger generations learning about it as history.

Examples of grant-supported efforts include:

  • Marshall University, which plans to build on its existing 9/11 Days of Service tradition, including a Memorial Stair Challenge and volunteer projects supporting veterans, first responders, and families in need.
  • Middlebury Elementary School, which will expand hands-on service activities that teach younger students about 9/11 through compassion and community action.
  • University of South Dakota, where students will work alongside community partners to address local needs while learning how service can bridge backgrounds and perspectives.

How to get involved

A full list of 2026 9/11 Day Grant Program recipients is available through 9/11 Day. To learn more about the September 11 National Day of Service and Remembrance—and to find ways to participate—visit 911day.org.

STM Daily News will continue tracking community service initiatives and local observances tied to the 25th anniversary as September approaches

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