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Ecommerce in 2025: 5 trends shaping the future of online selling

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Ecommerce

(Family Features) Thanks to the explosion of ecommerce over the past couple decades, consumers can find virtually any product or service they can think of online. In fact, the consumer ecommerce market is expected to approach $6 trillion by 2027, according to the International Trade Administration, up from roughly $4 trillion in 2024.

A diverse collection of product segments is driving this growth, including everything from fashion and furniture to food and beverage. While major marketplace retailers still lead the category, ecommerce has become commonplace among small businesses, too. In fact, by the end of 2023, an estimated 80% of small businesses had at least basic ecommerce capabilities, according to a report by Digital Commerce 360.

However, small businesses are grappling with challenges such as inflation, supply chain issues and keeping pace with major retailers, among others, that are driving a variety of ecommerce trends in 2025 and beyond, including:

Video Content
Spurred by social media, video content is in high demand on ecommerce sites, too. Videos that explain how to use products, offer tips for using them and demonstrate projects that were completed using a product all earn favor with shoppers. In addition, videos that highlight product features, video reviews on social media and “live shopping events” on the social channels of ecommerce retailers can provide a more appealing interactive experience for shoppers.

Inclusive of the “live shopping events” trends, livestreaming is often popular among consumers as it can create a sense of FOMO (fear of missing out), leading to enhanced brand loyalty and engagement. Short-form videos sweeping social media also drive engagements and offer a quick, appealing way to demonstrate new or popular products.

Personalized Products
Ecommerce provides opportunities for shoppers who appreciate buying products that are uniquely their own. Online buying platforms that allow for customization of products such as shoes, clothing and drinkware can create buyer engagement and earn loyal shoppers who know they can purchase the items they want exactly to their own specifications. In fact, a survey by McKinsey Insights found 80% of loyal customers prefer shopping with brands that offer tailored choices and personalized experiences. From color selection and accessories to performance variations, custom options can help create a highly personalized shopping experience that allow buyers to interact more directly than they would for a standardized transaction.

Beyond the initial purchase, customized reports and shipping notifications are also becoming the norm. Shippers can alert customers to their products’ delivery status – including any delays or changes – via email, text, video message or, in some cases, a customizable dashboard where consumers can view incoming shipments tied to their account or address, request a different delivery time or location, pre-sign for packages and more.

Micro Purchasing Moments
You may think phenomena like impulse buys or convenience purchases are reserved for brick-and-mortar stores, but micro-purchasing trends suggest otherwise. These purchases are typically made by someone looking for a quick solution or information in a hurry from a mobile device, such as comparing two or more similar products and clicking a “buy now” link, ordering and paying for food ahead of time to skip the line, making a hotel or excursion reservation while traveling or looking up movie showtimes and purchasing tickets from the same page. Ecommerce sites that can establish themselves as a resource, make information easy to digest and simplify the purchasing process are earning customers (and revenue).

Flexible Payment Options
Online purchases were once limited almost exclusively to credit card purchases, but over time, businesses have granted greater flexibility to shoppers when it comes to collecting payment. While this trend has been growing for several years, many contemporary ecommerce sites now accept credit or debit cards, online checks, digital wallet and mobile payment services, cryptocurrency and even installment payments via third-party providers. By 2029, the third-party payment market is expected to almost double from $62.5 billion in 2024, according to findings from Mordor Intelligence.

Simplified Shipping Options
Evolving technology isn’t just improving the browsing and purchasing side of ecommerce; shipping operations are also seeing enhancements. For example, ShipAccel, a digital platform designed by Pitney Bowes, simplifies and enhances shipping operations with advanced ecommerce technology. The platform empowers early ecommerce brands to ship like larger companies with access to discounted carrier rates; more than 80 integrations including leading marketplaces, data and insights to help make smarter shipping decisions; branded tracking; and return capabilities. It features a collection of apps, widgets and application programming interfaces to easily configure new workflows and seamlessly meet the demands of business growth.

“As ecommerce becomes a mainstay, shippers must take a technology-first approach, utilizing platforms that can grow along with the business and partnering with providers who offer deep expertise in the segment,” said Shemin Nurmohamed, president of Sending Technology Solutions at Pitney Bowes. “As a result of using technology like ShipAccel, ecommerce shippers can save money, enhance operational efficiencies and delight customers – all of which support the business’ bottom line.”

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Find more shipping support for your ecommerce business in the coming year at shipaccel.com.

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Easy ECommerce Shipping Tips

Whether you’re a buyer or a seller, getting smart about shipping can help improve your e-commerce experience.

Be cost-conscious. Buyers obviously benefit from lower costs, but as a seller, managing shipping costs means more revenue. Volume discounts and options for lower prices with longer shipping times can make a bigger impact than you might expect. A shipping partner that has pre-negotiated discounted rates with carriers can deliver significant savings to your business, too.

Reduce package sizes. Using boxes or padded envelopes that closely fit the product being shipped can reduce weight and therefore the cost to send it to the customer. Also avoid excess packaging that adds bulk, which adds cost and waste.

Utilize advanced tracking tools. Keep tracking information for everything you ship or buy so you can monitor its safe delivery or, if problems arise, promptly identify and correct the issue. An option like ShipAccel uniquely provides branded tracking updates so your business stays front and center with your customer from click to porch.

Photo courtesy of Shutterstock (woman using laptop)

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Pitney Bowes

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FAA Certifies Boeing 737-7: What It Means for Airlines and the 737 MAX Program

The FAA has certified Boeing’s new 737-7, clearing the smallest 737 MAX variant for service as Boeing and Southwest prepare for first deliveries.

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The U.S. Federal Aviation Administration has certified Boeing’s new 737-7, granting the company an amended type certificate that clears the smallest member of the 737 MAX family for commercial service. The milestone closes a multi-year certification effort and puts the focus on execution: Boeing and launch customer Southwest Airlines say preparations are underway to support first deliveries.

For STM Daily News readers, the headline isn’t just “another plane gets approved.” It’s a signal that Boeing has now cleared a key MAX variant designed for long-range flexibility in a smaller footprint—an aircraft type airlines can use to open or defend routes where demand is strong, but not strong enough to justify a larger narrowbody.

What FAA certification means

An amended type certificate means the FAA has approved the 737-7’s design as compliant with commercial aviation regulations. In practical terms, certification allows airlines to place the aircraft into revenue service once deliveries begin and operator-specific steps—training, manuals, maintenance programs, and entry-into-service planning—are completed.

Boeing also said the FAA updated Boeing Production Certificate No. 700 (PC 700) to include the 737-7, supporting production and delivery activities.

Why the 737-7 matters in the MAX lineup

Boeing positions the 737-7 as the smallest and longest-range member of the 737 MAX family. The company says it typically seats 135 to 160 passengers in a two-class configuration and offers a range of up to 3,800 nautical miles (7,040 km). That combination matters because it gives airlines more options to fly longer “thin” routes—markets where frequency and reach matter more than packing in additional seats.

Boeing also highlights performance for operations out of high-altitude airports and in hot climates, where takeoff performance and payload-range tradeoffs can shape fleet decisions.

Efficiency claims: fuel, emissions, and noise

Boeing says the 737-7, like other 737 MAX jets, reduces fuel use and CO2 emissions by 20% and cuts the noise footprint by 50% compared to the airplanes it typically replaces. For airlines, those improvements typically show up in two ways:

  • Route economics: lower fuel burn can improve margins on longer sectors and reduce exposure to fuel-price swings.
  • Operational constraints: quieter aircraft can help with airport noise requirements and community pressure, while lower emissions support sustainability targets.

Inside the certification effort

Boeing said the certification program began in 2018 and included more than 1,000 hours of flight and ground testing, extensive system safety analysis, and human factors reviews. The company also noted an updated engine anti-ice system to address a potential condition discovered during flight testing.

Boeing Commercial Airplanes President and CEO Stephanie Pope called the certification “important” validation of the airplane’s design and the work of the MAX development team. Mike Sinnett, senior vice president of Product Strategy, Product Development and Development Programs, said Boeing held regular discussions with the FAA and that the process has sharpened the company’s understanding of current regulatory requirements—knowledge Boeing expects will accelerate future development with a renewed emphasis on human factors, safety, and quality.

What to watch next

With certification complete, the next phase is about delivery timing and real-world deployment.

  1. First deliveries to Southwest: Boeing and Southwest are preparing for delivery of the first airplane, including updates to final configuration.
  2. Production stability: certification removes a major hurdle, but supply chain health and production cadence will determine how quickly the 737-7 shows up in airline schedules.
  3. The 737-10 timeline: Boeing reiterated it is working to certify the 737-10 this year, keeping attention on how quickly the final MAX variant clears regulatory review.

The bigger MAX picture

Boeing said the 737 MAX family order book stands at more than 7,200 airplanes, with more than 2,300 delivered through the end of June 2026. The 737-7’s certification adds another deliverable product to that portfolio—one aimed at airlines that want long range without stepping up to a larger gauge.

Bottom line

FAA certification of the 737-7 is a meaningful milestone for Boeing and for airlines looking for a smaller narrowbody with long-range capability. The real test now is operational: turning certification into on-time deliveries and reliable entry into service—while the industry watches Boeing’s push to certify the 737-10.

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Boeing (PRNewswire), Aug. 3, 2026 — “U.S. FAA certifies new Boeing 737-7 airplane.”

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Food and Beverage

Raise a Glass: Celebrate International Beer Day on August 7

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International Beer Day returns on Friday, August 7, 2026. Learn about the holiday’s origins, how it’s celebrated worldwide, and why supporting local breweries is part of the tradition.
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Every year on the first Friday in August, beer lovers around the world come together to celebrate International Beer Day. In 2026, the celebration falls on Friday, August 7, offering the perfect opportunity to discover new brews, support local breweries, and enjoy time with friends.

What’s better than an ice #cold brewsky in the middle of August? Nothing.

Founded in 2007 in Santa Cruz, California, International Beer Day has grown into a global event observed in dozens of countries. The celebration recognizes not only the beverage itself but also the brewers, bartenders, servers, and everyone who helps bring beer from the brewery to your glass.

Whether you’re a fan of crisp lagers, hoppy IPAs, rich stouts, refreshing wheat beers, or adventurous sour ales, International Beer Day is a great excuse to step outside your comfort zone and sample something new. Many breweries and pubs celebrate with special releases, tasting flights, live entertainment, brewery tours, and food pairings.

As the craft beer movement continues to flourish across the United States, this annual celebration is also a reminder of the creativity and community that local breweries bring to neighborhoods large and small.

If you decide to celebrate, remember to drink responsibly, arrange for a designated driver or rideshare if needed, and support your favorite local brewery.

Cheers to International Beer Day!

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Economy

Donor States vs. Recipient States: Where Does Your Federal Tax Dollar Go?

Some states send Washington more money than they receive, while others receive considerably more federal spending. Here’s what “donor state” really means—and why the numbers don’t necessarily measure government dependency.

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Donor States.
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Every year, Americans send trillions of dollars to Washington through income taxes, payroll taxes, corporate taxes and other federal revenues. The federal government then sends trillions back across the country through Social Security, Medicare, Medicaid, military spending, federal salaries, contracts, grants, infrastructure projects and dozens of other programs.

But the money doesn’t necessarily return to the states in the same proportions in which it was collected.

That’s where the terms “donor state” and “recipient state” come in.

What Is a Donor State?

Simply put, a donor state sends more money to the federal government than it receives back in federal spending.

Imagine taxpayers and businesses in a state contribute $100 billion to the federal government during a year. If federal spending within that state totals only $80 billion, the state has effectively contributed $20 billion more to the federal government than it received.

A recipient state experiences the opposite: federal expenditures within the state exceed the amount collected there in federal revenue.

These aren’t official federal government classifications, however. They’re terms commonly used by researchers analyzing the flow of money between individual states and Washington.

Only Three Donor States in 2023?

According to an August 2025 analysis from the Rockefeller Institute of Government using preliminary federal fiscal year 2023 data, only three states had negative balances—meaning they contributed more federal revenue than they received in federal expenditures.

Those states were:

New Jersey: approximately $18.9 billion more contributed than received.

Massachusetts: approximately $6.8 billion more contributed than received.

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Washington: approximately $54 million more contributed than received.

At first glance, that might suggest nearly every other state depends financially on those three states.

The reality is considerably more complicated.

Some states send Washington more money than they receive, while others receive considerably more federal spending. Here’s what “donor state” really means—and why the numbers don't necessarily measure government dependency.

COVID Changed the Numbers

Historically, several wealthy states—including California and New York—have frequently appeared on the donor side of the equation.

The enormous federal response to the COVID-19 pandemic disrupted that pattern.

Trillions of dollars in extraordinary federal spending flowed into states through stimulus payments, business assistance, unemployment programs, healthcare funding, state and local government assistance and other programs.

Even after the emergency phase of the pandemic ended, some of those expenditures continued influencing federal balance-of-payments calculations.

That’s one reason examining a single year can produce a misleading picture.

California: Recipient Today, Historical Donor

California provides perhaps the best example.

In fiscal year 2023, California technically received slightly more federal spending than it contributed—approximately $342 more per person.

But look at the longer-term numbers and the picture changes.

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Using a nine-year average that excludes COVID-related spending, Rockefeller Institute researchers calculated California’s average balance at approximately negative $29 billion.

In other words, over a more typical period, California has historically contributed substantially more to the federal government than it received.

Its enormous economy, high incomes and large number of taxpayers generate tremendous amounts of federal revenue.

New York Tells a Similar Story

New York has also historically ranked among America’s major donor states.

Yet in 2023, New York had a positive federal balance of approximately $13.3 billion, receiving roughly $1.04 in federal expenditures for every $1 it contributed.

Researchers attributed much of the change from New York’s historical pattern to lingering pandemic-era federal expenditures.

As those programs disappear from the calculations, New York could return to its traditional position as a donor state.

Arizona Is a Net Recipient

Arizona presents a different picture.

Over the Rockefeller Institute’s nine-year analysis, Arizona averaged a positive federal balance of approximately $44.5 billion.

Even after excluding COVID-related spending, Arizona’s average remained positive at roughly $35.3 billion.

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That means federal expenditures flowing into Arizona have substantially exceeded federal revenue collected from the state.

But that doesn’t mean Arizona simply receives tens of billions of dollars in “welfare.”

Federal spending includes far more than public assistance.

Arizona hosts military installations, federal lands and agencies, defense and aerospace operations, veterans programs and a significant retiree population receiving Social Security and Medicare.

All of those expenditures count toward the state’s federal balance.

Texas Receives More Than It Sends

Texas also had a substantial positive balance in 2023.

Federal expenditures exceeded revenues collected from Texas by approximately $80 billion, making it one of the country’s largest net recipients in total dollars that year.

Again, the number needs context.

Texas is home to major military installations, NASA operations, defense contractors, federal infrastructure projects and millions of Social Security and Medicare recipients.

Those federal dollars all count as money flowing back into the state.

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The Surprising Leader: Virginia

If recipient-state status simply meant dependency on federal welfare programs, Virginia would seem like an unlikely candidate to lead the country.

Yet Virginia recorded the nation’s largest positive federal balance in 2023 at approximately $145.4 billion.

Why?

Location.

Virginia sits next to Washington, D.C., and contains an enormous concentration of federal employees, military installations, government contractors and defense spending.

Neighboring Maryland ranked second with a positive balance of approximately $81.1 billion.

The numbers illustrate why federal balance-of-payments statistics should not automatically be interpreted as measurements of welfare dependency.

A recipient state isn’t necessarily a “welfare state.” Federal expenditures include Social Security, Medicare, military installations, defense contracts, federal salaries, research, infrastructure, grants and other programs.

Where Does the Federal Money Actually Go?

Federal expenditures flowing into a state can include:

  • Social Security
  • Medicare and Medicaid
  • Military bases and personnel
  • Defense contracts
  • Federal employee salaries
  • Highway and transit funding
  • Scientific and university research
  • Agricultural programs
  • Veterans benefits
  • Disaster assistance
  • Federal grants
  • Infrastructure projects
  • Federal agency operations

A state containing a large military installation, federal laboratory or government agency can therefore receive billions of federal dollars without that money having anything to do with traditional public assistance programs.

Why Wealthier States Often Become Donors

Federal income taxes are progressive.

People with higher incomes generally pay a larger percentage of their income in federal income taxes.

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States containing large concentrations of high-income households and highly profitable companies can consequently generate enormous amounts of federal revenue.

That helps explain why states such as California, New York, New Jersey and Massachusetts have historically appeared frequently among net contributors.

The federal government doesn’t earmark the taxes collected in California exclusively for California.

The money enters the national treasury and helps finance programs throughout the United States.

In that sense, federal taxation intentionally redistributes resources geographically as well as economically.

So Are Donor States “Subsidizing” Recipient States?

In a broad accounting sense, yes.

Federal revenue collected disproportionately from some states helps finance federal expenditures occurring elsewhere.

But describing the relationship simply as one state “paying for” another leaves out important context.

Federal spending follows national priorities rather than state borders.

A Navy base in Virginia protects the entire country. NASA facilities in Texas conduct missions funded by taxpayers nationwide. Social Security benefits paid to a retiree in Arizona may reflect payroll taxes that person paid while working decades earlier in California, Illinois or New York.

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Americans and businesses also move between states throughout their lives.

The federal system was never designed to ensure that every dollar collected within a state’s borders would eventually return to that same state.

The Bigger Picture

The donor-state debate is often used as political ammunition, particularly when politicians argue about which parts of the country are supporting others.

The numbers are real, but they require context.

A state can move from donor to recipient status because of a recession, natural disaster, military spending, demographic changes, infrastructure investments or extraordinary events such as the COVID-19 pandemic.

That’s why examining several years of data generally tells us more than looking at a single year.

Ultimately, the donor-versus-recipient calculation reveals something fundamental about the United States:

Federal taxes don’t remain where they’re collected.

They become part of a national pool used to fund programs, obligations and investments across all 50 states.

And depending on where you live, your state may be putting more into that pool—or taking more out—at any particular moment.

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