Many film historians see ‘Jaws’ as the first true summer blockbuster.
Steve Kagan/Getty ImagesJared Bahir Browsh, University of Colorado Boulder
“Da, duh.”
Two simple notes – E and F – have become synonymous with tension, fear and sharks, representing the primal dread of being stalked by a predator.
And they largely have “Jaws” to thank.
Fifty years ago, Steven Spielberg’s blockbuster film – along with its spooky score composed by John Williams – convinced generations of swimmers to think twice before going in the water.
As a scholar of media history and popular culture, I decided to take a deeper dive into the staying power of these two notes and learned about how they’re influenced by 19th-century classical music, Mickey Mouse and Alfred Hitchcock.
The first summer blockbuster
In 1964, fisherman Frank Mundus killed a 4,500-pound great white shark off Long Island.
After hearing the story, freelance journalist Peter Benchley began pitching a novel based on three men’s attempt to capture a man-eating shark, basing the character of Quint off of Mundus. Doubleday commissioned Benchley to write the novel, and in 1973, Universal Studios producers Richard D. Zanuck and David Brown purchased the film rights to the novel before it was published. The 26-year-old Spielberg was signed on to be the director.
Tapping into both mythical and real fears regarding great white sharks – including an infamous set of shark attacks along the Jersey Shore in 1916 – Benchley’s 1974 novel became a bestseller. The book was a key part of Universal’s marketing campaign, which began several months before the film’s release.
Starting in the fall of 1974, Zanuck, Brown and Benchley appeared on a number of radio and television programs to simultaneously promote the release of the paperback edition of the novel and the upcoming film. The marketing also included a national television advertising campaign that featured emerging composer Williams’ two-note theme. The plan was for a summer release, which, at the time, was reserved for films with less than stellar reviews.
TV ads promoting the film featured John Williams’ two-note theme.
Films at the time typically were released market by market, preceded by local reviews. However, Universal’s decision to release the film in hundreds of theaters across the country on June 20, 1975, led to huge up-front profits, sparking a 14-week run as the No. 1 film in the U.S.
Many consider “Jaws” the first true summer blockbuster. It catapulted Spielberg to fame and kicked off the director’s long collaboration with Williams, who would go on to earn the second-highest number of Academy Award nominations in history – 54 – behind only Walt Disney’s 59.
The film’s beating heart
Though it’s now considered one of the greatest scores in film history, when Williams proposed the two-note theme, Spielberg initially thought it was a joke.
But Williams had been inspired by 19th and 20th century composers, including Claude Debussy, Igor Stravinsky and especially Antonin Dvorak’s Symphony No. 9, “From the New World.” In the “Jaws” theme, you can hear echoes of the end of Dvorak’s symphony, as well as the sounds of another character-driven musical piece, Sergei Prokofiev’s “Peter and the Wolf.”
“Peter and the Wolf” and the score from “Jaws” are both prime examples of leitmotifs, or a musical piece that represents a place or character.
The varying pace of the ostinato – a musical motif that repeats itself – elicits intensifying degrees of emotion and fear. This became more integral as Spielberg and the technical team struggled with the malfunctioning pneumatic sharks that they’d nicknamed “Bruce,” after Spielberg’s lawyer.
As a result, the shark does not appear until the 81-minute mark of the 124-minute film. But its presence is felt through Williams’ theme, which some music scholars have theorized evoke the shark’s heartbeat.
Mechanical issues with ‘Bruce,’ the mechanical shark, during filming forced Steven Spielberg to rely more on mood and atmosphere.Screen Archives/Moviepix via Getty Images
Sounds to manipulate emotions
Williams also has Disney to thank for revolutionizing character-driven music in film.
The two don’t just share a brimming trophy case. They also understood how music can heighten emotion and magnify action for audiences.
Although his career started in the silent film era, Disney became a titan of film, and later media, by leveraging sound to establish one of the greatest stars in media history, Mickey Mouse.
When Disney saw “The Jazz Singer” in 1927, he knew that sound would be the future of film.
On Nov. 18, 1928, “Steamboat Willie” premiered at Universal’s Colony Theater in New York City as Disney’s first animated film to incorporate synchronized sound.
Unlike previous attempts to bring sound to film by having record players concurrently play or deploying live musicians to perform in the theater, Disney used technology that recorded sound directly on the film reel.
It wasn’t the first animated film with synchronized sound, but it was a technical improvement to previous attempts at it, and “Steamboat Willie” became an international hit, launching Mickey’s – and Disney’s – career.
The use of music or sound to match the rhythm of the characters on screen became known as “Mickey Mousing.”
“King Kong” in 1933 would deftly deploy Mickey Mousing in a live action film, with music mimicking the giant gorilla’s movements. For example, in one scene, Kong carries away Ann Darrow, who’s played by actress Fay Wray. Composer Max Steiner uses lighter tones to convey Kong’s curiosity as he holds Ann, followed by ominous, faster, tones as Ann escapes and Kong chases after her. In doing so, Steiner encourages viewers to both fear and connect with the beast throughout the film, helping them suspend disbelief and enter a world of fantasy.
Mickey Mousing declined in popularity after World War II. Many filmmakers saw it as juvenile and too simplistic for the evolving and advancing film industry.
When less is more
In spite of this criticism, the technique was still used to score some iconic scenes, like the playing of violins in the shower as Marion Crane is stabbed in Alfred Hitchcock’s “Psycho.”
Spielberg idolized Hitchcock. A young Spielberg was even kicked off the Universal lot after sneaking on to watch the production of Hitchcock’s 1966 film “Torn Curtain.”
Although Hitchcock and Spielberg never met, “Jaws” clearly exhibits the influence of Hitchcock, the “Master of Suspense.” And maybe that’s why Spielberg initially overcame his doubts about using something so simple to represent tension in the thriller.
Steven Spielberg was just 26 years old when he signed on to direct ‘Jaws.’Universal/Getty Images
The use of the two-note motif helped overcome the production issues Spielberg faced directing the first feature length movie to be filmed on the ocean. The malfunctioning animatronic shark forced Spielberg to leverage Williams’ minimalist theme to represent the shark’s ominous presence in spite of the limited appearances by the eponymous predatory star.
As Williams continued his legendary career, he would deploy a similar sonic motif for certain “Star Wars” characters. Each time Darth Vader appeared, the “Imperial March” was played to set the tone for the leader of the dark side.
As movie budgets creep closer to a half-billion dollars, the “Jaws” theme – and the way those two notes manipulate tension – is a reminder that in film, sometimes less can be more.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
(Family Features) With school out for summer, children will be away from teachers and coaches who might be trained in first aid and CPR, making it crucial for parents and summer caregivers to brush up on safety tips and life-saving skills.
No matter where your summer plans take you, make sure you’re equipped with the knowledge and tools you need for safe, fun days in the sun.
Keep a First Aid Kit on Hand
Having basic first aid supplies handy lets you take care of minor boo-boos so the summer play can carry on. Plan to include cleansers, wound dressings, bandages and tape; antibiotic ointment; scissors and tweezers; bug bite treatment; and over-the-counter medications such as pain relievers and antihistamines for allergic reactions.
Learn CPR
Sudden cardiac arrest can happen to anyone at any age. Summer activities like swimming, boating and other watersports can lead to drowning or serious injuries, but so can outdoor play and sporting events in extreme heat. In fact, more than 23,000 children experience cardiac arrest outside of the hospital each year, according to the American Heart Association, approximately 40% of which are related to sports.
Immediate CPR and automated external defibrillator (AED) use can double or even triple someone’s chance of surviving cardiac arrest. For teens and adults, Hands-Only CPR could save their life. For infants and children, CPR with breaths is recommended.
Studies show children as young as 9 years old can learn and retain CPR skills. This summer, there are many learning options available to families, including online CPR courses, local in-person Heartsaver courses,CPR Anytime Training Kits and CPR kiosks, available in public places and airports across the country.
Know the Signs of Heat Exhaustion
Even when it doesn’t seem extreme, heat and humidity can take a toll. On one end of the heat stress spectrum are heat cramps, which may ease if you take a break, drink water and cool off.
More serious heat exhaustion may occur when the body’s temperature rises to 100-102 F and can include an inability to maintain physical activity, dizziness, nausea, dehydration and rapid heart rate. Try to cool down and drink water, but if symptoms worsen or vomiting occurs, seek medical help.
Heat stroke may cause death or permanent disability. It is characterized by a body temperature of 104-106 F or higher, heat exhaustion symptoms, trouble walking and neurological difficulties such as slurred speech or confusion.
Be Smart Around Water
Drowning can happen quickly and silently. Every day, an average of 10 people of all ages die in the United States from accidental, non-boating related drowning. Always swim with a friend and keep watch, especially where water isn’t clear and underwater obstacles may be present. When boating, always wear a life jacket. At home, install fencing at least 4 feet high around pools and remove toys from the pool when it’s not in use so children aren’t tempted to play without supervision.
Bike Safely
Taking some safety precautions can make bike rides even more enjoyable. Before heading out, check all riders’ bikes to ensure everything is in good operating condition, including brakes, tires, chains and gears.
Always wear a helmet and consider guards to protect your knees, elbows and hands in the event of a fall. Avoid riding at night, when you’re less visible to drivers, and wear bright colors that make you stand out. Drive with traffic (not against it) and follow the same rules as a car when it comes to street signs and intersections. Remain alert at all times and avoid distractions such as music that can prevent you from hearing warning sounds such as a car horn.
Join the American Heart Association’s Nation of Lifesavers and make this summer as safe as it is fun with tips on CPR and other safety concerns at heart.org/nation.
Photo courtesy of Getty Images
SOURCE:American Heart Association
Influencer Alix Earle, a self-described ‘hot mess,’ has legions of online haters.
Greg Doherty/Getty Images for RevolveJessica Maddox, University of Alabama and Jess Rauchberg, Seton Hall University
Since 2020, content creator Remi Bader had accumulated millions of TikTok followers by offering her opinions on the fits of popular clothing brands as a plus-size woman.
In 2023, however, Bader appeared noticeably thinner. When some fans asked her whether she’d undergone a procedure, she blocked them. Later that year, she announced that she would no longer be posting about her body.
Enter snark subreddits. On Reddit, these forums exist for the sole purpose of calling out internet celebrities, whether they’re devoted to dinging the late-night antics of self-described “hot mess” Alix Earle or venting over Savannah and Cole LaBrant, a family vlogging couple who misleadingly implied that their daughter had cancer.
While the internet is synonymous with fan culture, snark subreddits aren’t for enthusiasts. Instead, snarkers are anti-fans who hone the art of hating.
Remi Bader attends New York Fashion Week on Feb. 10, 2025.Dimitrios Kambouris/Getty Images for Tory Burch
After Bader’s refusal to talk about her weight loss, the Remi Bader snark subreddit blew up. Posters weren’t upset that Bader had lost weight or had stopped posting about her body size. Instead, they believed Bader the influencer, who’d built her brand on plus-size inclusion in fashion, wasn’t being straight with her fans and needed to be taken to account.
It worked. During a March 2025 appearance on Khloe Kardashian’s podcast, Bader finally revealed that she had, in fact, had weight-loss surgery.
Some critics see snarkers as a big problem and understandably denounce their tendency to harass, body shame and try to cancel influencers.
But completely dismissing snark glosses over the fact that it can serve a purpose. In our work as social media researchers, we’ve written about how snark can actually be thought of as a way to call out bad actors in the largely unregulated world of influencing and content creation.
Grassroots policing
Before there were influencers, there were bloggers. While bloggers covered topics that ranged from entertainment to politics to travel, parenting and fashion bloggers probably have the closest connection to today’s influencers.
After Google introduced AdSense in 2003, bloggers were easily able to run advertising on their websites. Then brands saw an opportunity. Parenting and fashion bloggers had large, loyal followings. Many readers felt an intimate connection to their favorite bloggers, who seemed more like friends than out-of-touch celebrity spokespersons.
Brands realized they could send bloggers their products in exchange for a write-up or a feature. Furthermore, advertisers understood that parenting and fashion bloggers didn’t have to adhere to the same industry regulations or code of ethics as most news media outlets, such as disclosing payments or conflicts of interest.
This changed the dynamic between bloggers and their fans, who wondered whether bloggers could be trusted if they were sometimes being paid to promote certain products.
In response, websites emerged in 2009 to critique bloggers. “Get Off My Internets,” for example, fashioned itself as a “quality control watchdog” to provide constructive criticism and call out deceptive practices. As Instagram and YouTube became more popular, the subreddit “r/Blogsnark” launched in 2015 to critique early influencers, in addition to bloggers.
Few guardrails in place
Today the influencer industry has a valuation of over US$250 billion in the U.S. alone, and it’s on track to be worth over $500 billion by 2027.
Yet there are few regulations in place for influencers. A few laws have emerged to protect child influencers, and the U.S. Federal Trade Commission has established legal guidelines for sponsored content.
That said, the influencing industry remains rife with exploitation.
It goes both ways: Corporations can exploit influencers. For example, a 2021 study found that Black influencers receive below-market offers compared with white influencers.
Savannah and Cole LaBrant came under fire for implying that their daughter had cancer, in what their critics called a ploy for attention.Danielle Del Valle/Getty Images for Lionsgate
Likewise, influencers can deceive or exploit their followers. They might use unrealistic body filters to appear thinner than they are. They could hide who’s paying them. They may promote health misinformation such as the controversial ParaGuard cleanse, a fake treatment pushed by wellness influencers that claimed to rid its users of parasites.
Or, in the case of Remi Bader, they might gain a huge following by promoting body positivity, only to conceal a weight-loss procedure from their fans.
For disappointed fans or followers who feel burned, snark can seem like the only regulatory guardrail in an industry that has gone largely unchecked. Think of snark as a Better Business Bureau for the untamable world of influencing – a form of accountability that brings attention to the scammers and hustlers.
Keeping it real
Todays’s snark exists at the intersection of gossip and cancel culture.
Though cancel culture certainly has its faults, we approach cancel culture in our writing as a worthy tool that allows audiences to hold the powerful accountable. For example, communities of color have joined forces to call out racists, as they did in 2024 when they exposed lifestyle influencer Brooke Schofield’s anti-Black tweets.
Influencers build trust with their audiences based on being “real” and relatable. But there’s nothing preventing them from breaking that trust, and snarkers can swoop in to point out bad behavior or hypocrisy.
Within the competitive world of family vlogging, snarkers see themselves as doing more than stirring the pot. They’re truth-tellers who bring injustices to light, such as abuse and child labor exploitation. Some of this exposure is paying off, with more and more states introducing and passing family vlogger laws that require children to one day receive a portion of their parents’ earnings or restrict how often children can appear in their parents’ videos.
Yes, snark can veer into cyberbullying. But that shouldn’t discount its value as a tool for transparency. Influencers are ultimately brands. They sell audiences ideas, lifestyles and products.
When people feel as if they’ve been misled, we think they have every right to call it out.
Jessica Maddox, Assistant Professor of Journalism and Creative Media, University of Alabama and Jess Rauchberg, Assistant Professor of Communication Technologies, Seton Hall University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
In a world overwhelmed by opinions, assumptions, and misinformation, STM Daily News is launching a powerful new series to help set the record straight—one short video at a time.
Introducing: The Knowledge — a fast-paced, truth-driven video series dedicated to sharing bite-sized, fact-checked stories that matter. From hidden figures in history to the evolution of the tools creators use every day, this new collection of shorts brings clarity, curiosity, and context back into the conversation.
“Betamax was better. So why did VHS win the home video war?”
Starting this week, The Knowledge will feature two flagship segments:
🎓 Forgotten Genius Fridays
Every Friday, we spotlight innovators and inventors who history textbooks ignored—but whose contributions helped shape the modern world. Whether it’s the Black inventor behind the modern stoplight or the woman whose security system became the foundation for home surveillance, Forgotten Genius Fridays revives the names you should know.
🆕 First episode drops this Friday:
“Who Really Invented the Modern Traffic Light?”
Spoiler: It wasn’t just about cars—it was about saving lives, and Garrett Morgan led the way.
🎞️ The Evolution of Video Tools
Launching alongside our Friday feature, this tech-savvy series will explore the unsung hardware and software that turned everyday people into media creators long before the iPhone era.
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🆕 Second episode:
“What Was the Video Toaster?”
In the early ‘90s, it wasn’t Final Cut or TikTok—it was a toaster… and it changed television forever.
🎬 Why We Created The Knowledge
Search engines may be everywhere, but too often, people either don’t dig deep enough—or worse, rewrite history to suit their own story. At STM Daily News, we believe that knowledge should be:
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Each episode of The Knowledge runs between 30 seconds and 90 seconds—just enough to learn something important without losing your scroll. Our goal? To spark curiosity, preserve truth, and celebrate the people, tools, and events that brought us to where we are today.
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