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Electronic Arts Sets out Vision for EA SPORTS FC™ and Reveals First Look at EA SPORTS FC™ 24 Gameplay

EA SPORTS Unveiled a Trinity of Technologies Including HyperMotionV*, the Introduction of Women’s Football to the Ultimate Team Pitch, and EA SPORTS FC’s First Ever Cover Star Erling Haaland

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AMSTERDAM–(BUSINESS WIRE)– Electronic Arts Inc. (NASDAQ: EA) today unveiled its first product under the new EA SPORTS FC™ brand, EA SPORTS FC24, launching worldwide on September 29th, 2023. During a global event in Amsterdam, the cover star was revealed as Manchester City striker, Erling Haaland, who put in a surprise appearance alongside fellow superstars from the World’s Game including Didier Drogba, Luis Figo, Laura Georges, Alex Scott and more. Announcements ranged from detailing three new cutting-edge technologies using real match data to deliver realistic in-game play and bringing men and women’s footballers together onto the same pitch in a world first for Ultimate Team™.

EA SPORTS FC’s First Ever Cover Star Erling Haaland. Photo: EA SPORTS

Electronic Arts debuted the EA SPORTS FC 24 gameplay trailer showcasing the ground-breaking realism delivered by HyperMotion V,which uses volumetric data from over 180 professional matches in the men’s and women’s game to deliver revolutionary true-to-football movement and animations.

“EA SPORTS has defined interactive football for 30 years, and now we’re bringing fans closer to the sport they love through EA SPORTS FC,” said Cam Weber, President of EA SPORTS. “This is the next great chapter in our mission to create the future of football with fans everywhere, and it begins with FC 24 delivering incredible authenticity combined with a massive leap in gameplay innovation. Welcome to the Club.”

“This is a massive moment,” David Jackson, VP of Brand, EA SPORTS FC said. “EA SPORTS FC is the world’s biggest football club, with a community of fans that already spans more than 150 million. Through an incredible product and services, globally resonant brand partnerships and investment in community-level football, FC 24 marks the start of our ambition to grow the love of football through our platform. There’s so much more to come.”

EA SPORTS FC™ 24 will be available to play on September 29, 2023 with early access through the Ultimate Edition available as of September 22, 2023. Pre-orders** are now available for EA SPORTS FC™ 24 which will launch on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, PC, and Nintendo Switch. Fans that pre-order the Ultimate Edition by August 22nd will receive a number of player benefits, including an untradeable UEFA Champions League Ultimate Team™ Hero item in November.

EA SPORTS FC™ 24 – Keynote Headlines

EA SPORTS FC™ 24 Takes In-Game Realism to the Next Level

EA SPORTS has changed the way people play and enjoy football, and new, cutting-edge technologies will see EA SPORTS FC™ 24 deliver unparalleled realism in every match. EA SPORTS FC™ 24 will include:

  • HyperMotionV* is our biggest leap forward in realism to-date, translating the rhythm and fluidity of real-world football into The World’s Game using volumetric data from more than 180 professional men’s and women’s football matches that allows us to reflect real-world movement in-game more than ever before.
  • PlayStyles optimised by Opta dimensionalises athletes, going beyond overall ratings to bring to life the on-pitch abilities that make players special. Each PlayStyle gives players unique capabilities you’ll see and feel that make their way of playing more authentic.
  • An enhanced Frostbite™ Engine delivers The World’s Game in lifelike detail, bringing a new level of immersion through redesigned player models, smoother animations and visibly unique characteristics that make each player special. Kits now move like real-world materials, reacting to a player’s stride, shifting as they change direction, and flowing along with them as they play.

“Our mission is to bring fans even closer to the world’s game, and EA SPORTS FC™ 24 truly is the best iteration yet,” said Nick Wlodyka, SVP & GM of EA SPORTS FC. “Over the last few decades, we’ve witnessed not only a seismic shift in how our community embraces football, but also a major evolution of how they engage and connect with our interactive experiences. EA SPORTS FC 24 leverages new gameplay technologies to build the most realistic expression of the beautiful game we’ve ever created.”

A World-First as Men’s and Women’s Football Comes Together on the Same Pitch

As part of a broader commitment to women’s football, EA SPORTS FC™ 24 will bring men and women’s football together to play on the same pitch for the first time. Players will be able to experience brand-new Ultimate Team™ features, including welcoming women footballers to the pitch for the first time in Ultimate Team™ for players to craft their dream XI.

“Celebrating sport for all is what continues to drive and inspire us,” said Andrea Hopelain, SVP of Brand, EA SPORTS. “That’s why we’re proud to announce the most inclusive and diverse iteration of the game so far. Whether it’s playing with the biggest player pool we’ve ever had in Ultimate Team™ or with new leagues like Liga F and the Google Pixel Frauen-Bundesliga, EA SPORTS is proud to champion the women’s game virtually and physically.”

Introducing the EA SPORTS FC™ 24 Cover Star

At the event, Manchester City and Norway striker, Erling Haaland, was unveiled as the EA SPORTS FC™ 24 cover star. After Haaland’s historic treble-winning season with Manchester City, including the record number of goals scored in a Premier League season, he stood out as the clear choice to herald a new era in EA SPORTS’s long history. EA SPORTS cover stars have always defined the peak of football talent – in real life and in-game – and Haaland’s phenomenal attributes across finishing, positioning and physicality are no exception.

“Every footballer dreams of being the cover star. I am proud to play a major role in the launch of the new era of the world’s leading football game in EA SPORTS FC,” said Erling Haaland. “The first time I held the cover in my hands, my immediate reaction was to think, just imagine if I could show this to myself 10 years ago. I hope that this can also inspire the next generation to believe in themselves to achieve their dreams. It’s an honour not only to be on this cover, but also the Ultimate Edition cover alongside my illustrious peers and legends of the world’s game such as Johan Cruyff, Pelé, Zinédine Zidane, Ronaldinho, Didier Drogba and many more.

An Authentic Football Experience

With authenticity and innovation at its core, EA SPORTS FC™24 showcases the best players from the biggest clubs, leagues, and competitions around the globe – in both the men’s and women’s game.

Having already confirmed that some of the world’s best competitions would feature in EA SPORTS FC™ – including LALIGA EA SPORTS, Bundesliga, Serie A and CONMEBOL Libertadores – EA SPORTS announced an exclusive renewal with UEFA, meaning EA SPORTS FC™ 24 is the only place you can play the iconic UEFA Champions League, UEFA Women’s Champions League, UEFA Europa League and UEFA Europa Conference League and UEFA Super Cup.

“It’s an exciting moment,” said Guy-Laurent Epstein, UEFA Marketing Director. “We’re thrilled to continue our relationship with EA SPORTS having both the Men’s and Women’s editions of UEFA club competitions included for players seeking the most authentic gaming experience ever. EA SPORTS FC plays a crucial role in the future of football engagement; we’re delighted to be collaborating on the journey.”

Additionally, EA SPORTS announced an exciting long-term renewal with the Premier League, historically the most popular league in game.

Premier League Chief Executive, Richard Masters said: “EA SPORTS™ are one of the Premier League’s longest-standing partners and together we have inspired generations of football players and fans. We are delighted to be part of EA SPORTS FC™ 24 and look forward to working on more exciting projects together in the years to come.”

Two additional women’s football leagues—the Google Pixel Frauen-Bundesliga and Liga F —are confirmed to feature in EA SPORTS FC™ 24, joining the Barclays Women’s Super League, the D1 Arkema, the National Women’s Soccer League and the UEFA Women’s Champions League.

EA SPORTS FC™ 24 Founders Status

EA SPORTS announced Founders Status to celebrate the fans who join EA SPORTS FC™ at the start of a new era for The World’s Game. Fans who play EA SPORTS FC™ 24 by 1 November 2023 will become an FC Founder** and unlock benefits including an exclusive Founder badge and kit to represent their status for years to come. In addition, FC Founders will get access to a bunch of great Founders-only benefits throughout EA SPORTS FC™ 24 and beyond. Get ready to unlock the best EA SPORTS FC has to offer with this one-time chance to be there at the beginning and become an FC Founder.

EA Play*** members will receive early access to the game with a 10-hour trial beginning on September 22. EA Play Pro members will enjoy unlimited access to the EA Play Pro Edition** of the game – including Ultimate edition content – starting September 22. Lastly, all EA Play members will unlock additional bonuses for EA SPORTS FC™ 24, with monthly Draft Tokens in Ultimate Team™, seasonal Clubs Rewards, and seasonal VOLTA FOOTBALL™ APPAREL & COINS.

*HyperMotionV technology only available on PlayStation 5, Xbox Series X|S, and PC versions.
**Conditions & restrictions apply. See https://www.ea.com/games/ea-sports-fc/fc-24/game-offer-and-disclaimers for details.
***Conditions, limitations, and exclusions apply. See EA Play Terms for details.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.

EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Source: EA Sports

e-sports

Intersport Tips Off Basketball Season with Prolific 2023-24 Schedule

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Chicago-based agency will stage 34 games over 51 days, beginning Nov. 10 with the first-ever basketball game at the Greenbrier Resort in West Virginia

CHICAGO /PRNewswire/ — Intersport tips off its college basketball season this weekend with its first of 10 nationwide events during the 2023-24 schedule. The award-winning agency will stage 34 games in the span of 51 days with distribution on 11 channels over multiple platforms, bringing an elite lineup to basketball fans nationwide.



It all begins on Friday, Nov. 10, when Intersport will help bring the first-ever college basketball event to life at the Greenbrier Resort in White Sulphur Springs, W. Va. Regional men’s programs Radford and Marshall will face off on ESPN+ at 7 p.m. ET. The matchup launches a long-term partnership between Intersport and the Greenbrier, which is slated to continue in 2024 with an annual multi-team event.

“We have an exciting slate of consequential, non-conference matchups that will shape college basketball this season,” said Mark Starsiak, who has served as Intersport’s vice president of basketball since 2018. “We’re proud of the collaborative relationships we’ve built with premier college programs, coaches, administrators, networks and sponsors through our reputation as a trusted partner and resource for unmatched events. It has allowed Intersport to substantially grow our presence in the college basketball space as an industry leader. Like fans everywhere, we can’t wait to get the season started.”

Intersport’s schedule will be highlighted by:

  • Game broadcasts in partnership with three major networks (CBS, FOX and NBC), five leading sports cable channels (ESPN, ESPN2, SEC Network, FS1 and CBS Sports Network) and three streaming partners (ESPN+, Women’s Sports Network and FSWBucs.com)
  • Three multi-team events in November: the Arizona Tip-Off, Fort Myers Tip-Off and Elevance Health Women’s Fort Myers Tip-Off
  • Two Associated Press top-25 women’s programs—No. 10 Notre Dame and No. 23 Illinois—competing at the neutral site Citi Shamrock Classic contest in Washington, D.C.
  • No. 9 Indiana vs. No. 11 Tennessee women’s programs going head-to-head in a Thanksgiving Day broadcast on FOX at 6 p.m. ET
  • Five neutral site events in December featuring a bevy of top-25 programs, including No. 6 and defending national champion UConn, No. 11 Gonzaga, No. 16 Kentucky, No. 19 North Carolina and No. 21 USC, among others
  • Eleven men’s teams and eight women’s teams ranked or receiving votes in the pre-season Associated Press or coaches poll
  • Competitions taking place in nine venues across seven states and Washington, D.C.

Nationally recognized brands are aligned with the Intersport basketball portfolio, including title partners Continental Tire, Elevance Health and the National Basketball Retired Players Association as well as Old Trapper Beef Jerky, State Farm, Libman, O’Reilly Auto Parts and Zappos.

Beyond the loaded early season schedule, Intersport will also hold its annual postseason events: the High School Slam Dunk & 3-Point Championships and the State Farm College Slam Dunk & 3-Point Championships. New this season, Intersport is reintroducing the Women’s College Basketball All-Star Game, which is scheduled to take place in Cleveland on April 6, 2024.

For the latest basketball news and behind-the-scenes access, follow Intersport’s dedicated basketball account (@IntersportHoops) on Instagram and X (formerly known as Twitter). Additional information about Intersport’s capabilities and events is available on Intersport’s primary social media channels (LinkedInInstagram and Facebook).



About Intersport:

Intersport is an award-winning agency and leader in the creation of ideas, content and experiences that attract and engage passionate audiences. Its industry-leading team offers expert insights in content marketing, customer engagement, experiential marketing, hospitality, production and sponsorship consulting. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Since staging just one early season event in 2019, Intersport has grown its basketball portfolio to manage nine different events during the first two months of the season—all with national broadcast partners. Intersport has been headquartered in Chicago since its inception in 1985, with additional offices in Boston, Detroit and New York. Learn more at www.intersport.global and on social media (LinkedInInstagram and Facebook).

SOURCE Intersport

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EA SPORTS FC Expands With Unveiling of EA SPORTS FC Tactical, a New Turn-Based Strategy Game for Mobile

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REDWOOD CITY, Calif.–(BUSINESS WIRE)– Electronic Arts Inc. (NASDAQ: EA) today revealed a first-look at EA SPORTS FC™ Tactical – a new way to play the World’s Game on mobile devices. EA SPORTS FC™ Tactical features interactive simulation with strategic, turn-based gameplay and access to more than 5,000 authentic players across more than 10 top leagues, including the Premier League, LALIGA EA SPORTS, Bundesliga, Ligue 1, and Serie A.


EA SPORTS FC™ Tactical invites players to experience a new genre for The World’s Game launching early 2024 (PHOTO CREDIT: EA SPORTS)

PRE-REGISTER NOW: iOS/App Store | Android/Google Play Store

The latest addition to the growing EA SPORTS FC™ ecosystem, EA SPORTS FC™ Tactical emphasises in-game strategies, such as stamina and power-play management. Matches are simulated, with turn-based opportunities to defend, attack, perform skill moves, and make attempts on target, resulting in authentic football action like never before.

“EA SPORTS FC Tactical embraces strategic gameplay to create an all-new football experience that immerses players in the World’s Game like never before,” said Nick Wlodyka, SVP, GM of EA SPORTS FC. “We’re excited to welcome fans of turn-based strategy games to join the club as part of the EA SPORTS FC player community, and look forward to sharing more on EA SPORTS FC Tactical soon.”

EA SPORTS FC™ Tactical will include a wide range of playable modes, from online friendly matches to intense online competitions, including Rank matches, Leagues, and Guilds. Train players to master high-skill moves, unlock perfect traits for deeper progression, and customise your team with various items like stadium designs, kits, and balls.

EA SPORTS FC™ Tactical will be available early 2024 for fans to experience and embark on an all-new football adventure. Pre-register now for mobile devices across Google Play and the App Store. For downloadable assets, please visit here.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC™, Frostbite, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Source: Electronic Arts Inc.

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EA SPORTS FC™ 24 Sees Massive Fan Engagement to Kick Off New Era of Football

Millions Have Joined the Club With More than 11.3 Million Players in EA SPORTS FC™ 24 and Over 2.2 Million Launch Day Downloads of EA SPORTS FC Mobile

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REDWOOD CITY, Calif.–(BUSINESS WIRE)– Today, Electronic Arts Inc. (NASDAQ: EA) shared details on fan engagement across its EA SPORTS FC™ ecosystem, with more than 11.3 million players worldwide, including through EA Play, hitting the pitch in EA SPORTS FC™ 24 through its first week. EA SPORTS FC Mobile, the most immersive mobile football game yet, broke EA SPORTS Mobile Football franchise records with 2.2 million people installing the application on the first day. In the 10 days since launch, a total of more than 11.2 million new users have downloaded the mobile game.


Millions Have Joined the Club With More than 11.3 Million Players in EA SPORTS FC™ 24 and Over 2.2 Million Launch Day Downloads of EA SPORTS FC Mobile (Photo credit: EA SPORTS)

“We’re thrilled to have so many fans jumping into The World’s Game in both EA SPORTS FC 24 and FC Mobile in just the first few days since launch,” said Cam Weber, President of EA SPORTS. “In addition to welcoming back millions of our longtime players, new players in FC 24 are up nearly 20% year over year, showing the excitement of football fans everywhere to join the Club. We are building the world’s biggest football community through EA SPORTS FC, and we’re just getting started.”

Fans who play EA SPORTS FC™ 24 still have the opportunity to become an FC Founder. Play by November 1, 2023 and unlock exclusive benefits including in-game vanity, and objectives and tasks in Ultimate Team, including a Founder Evolution experience. As a one-time offer, fans can be there at the beginning of a new era for EA SPORTS FC and claim their title as an FC Founder to join the club with style.

Users who log in to play EA SPORTS FC Mobile before November 30, 2023 will also have the opportunity to score one coveted ambassador player item from the Founders Pack*:

  • Real Madrid CF’s Vinícius Júnior
  • Manchester City F.C.’s Erling Haaland
  • Liverpool F.C.’s Virgil van Dijk
  • Tottenham Hotspur F.C.’s Son Heung-min
  • Real Madrid CF’s Jude Bellingham
  • Liverpool FC’s Diogo Jota
  • Manchester City F.C.’s Jack Grealish
  • Juventus’ Federico Chiesa
  • Chelsea F.C.’s Enzo Fernández
  • Borussia Dortmund’s Youssoufa Moukoko

EA SPORTS FC ™ 24 is available now for PlayStation®5, Xbox Series X|S, PC, PlayStation 4, Xbox One, and Nintendo Switch™.

Download EA SPORTS FC Mobile on the App Store and Google Play Store to access the World’s Game in Your Pocket.

*Conditions & restrictions apply. See here for details.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Frostbite, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Category: EA SPORTS

Source: Electronic Arts Inc.

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