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G.O.A.T. Bowl I Registration Open to 4 Additional Pickleball Teams

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LAS VEGAS /PRNewswire/ — Paradise PB Events and G.O.A.T. Paddle, the high performance pickleball company created by and for top players and those who want to compete like them, today announced the expansion of G.O.A.T. Bowl I tournament play in Las Vegas to 24 teams and said that registration remains open for four additional teams. Individual players or teams can go to https://www.paradisepb.com/event-details-registration/g-o-a-t-bowl-i to register online. Players who register individually will be assigned to the final teams assembled by G.O.A.T. Bowl I’s organizers. This amateur competition is part of a full day of pickleball festivities set for Friday, Feb. 9, at Life Time Green Valley.

In addition, G.O.A.T. Bowl I named Oso Pickleball as the official ball sponsor and added Dunkin‘ to the line-up of event supporters. G.O.A.T. Bowl I is produced by Paradise PB Events and presented by Pacira BioSciences’ ZILRETTA®. Additional event sponsors are G.O.A.T. PaddleCousins Maine LobsterSweet Las VegasMoneyBall TourG.O.A.T. Pickleball Las VegasVocation Jewelry Service and PN Medical/The Breather.

“Interest in our inaugural G.O.A.T. Bowl has been over the top from all parts of the pickleball community,” said Ryan Reader, CEO and co-founder of Paradise PB and G.O.A.T. Paddle. “With the high demand for participation we increased the draw to 24 teams and look forward to packing the beautiful Life Time outdoor facility. Players and fans will appreciate not only the caliber of match play, they will enjoy our food truck line-up, tailgate party, skills challenge and festival atmosphere. The opening ceremony is set for 10 a.m. and will feature a kick-off message from Commissioner Rod Woodson, participation by the Green Valley High School Gators cheerleaders, and a National Anthem performance by Carnell “Golden Pipes” Johnson. We will recognize many sports celebrities on site as well as introduce our G.O.A.T. Team Elite members, Alexa Schull and Rachael James, two up-and-comers on the PPA and APP pro tours. This will be pickleball’s big event before professional football’s big game in Las Vegas.”

In G.O.A.T. Bowl I, 24 teams of four players will compete in single-elimination, multi-game rounds. For each round, teams will put on the court two players each to battle in four back-to-back doubles games to 21 points, with a win by one point required and points earned every rally. The team that wins three games wins the match and advances to the next round. In the event of a tie with each team winning two games, the teams will play a special 21-point G.O.A.T. Bowl Tiebreaker.

G.O.A.T. Paddle’s USAPA-approved paddles and pickleball gear are available for purchase online with free shipping. Visit www.goatpaddle.com to purchase the G.O.A.T. Performance paddle and other gear, connect with the G.O.A.T. team members and keep up on the latest developments. Join the G.O.A.T. Paddle community on social media by following the company on Instagram at www.instagram.com/goatpaddle, Facebook at www.facebook.com/goatpaddle, TikTok at www.tiktok.com/@goatpaddle and Threads at www.threads.net/@goatpaddle. Contact G.O.A.T. Paddle via email at support@goatpaddle.com.

About Pacira BioSciences
Pacira BioSciences, Inc. (Nasdaq: PCRX) is committed to providing a non-opioid option to as many patients as possible to redefine the role of opioids as rescue therapy only. The company is also developing innovative interventions to address debilitating conditions involving the sympathetic nervous system, such as cardiac electrical storm, chronic pain, and spasticity. Pacira has three commercial-stage non-opioid treatments: EXPAREL® (bupivacaine liposome injectable suspension), a long-acting local analgesic currently approved for infiltration, fascial plane block, and as an interscalene brachial plexus nerve block for postsurgical pain management; ZILRETTA® (triamcinolone acetonide extended-release injectable suspension), an extended-release, intra-articular injection indicated for the management of osteoarthritis knee pain; and ioveraº®, a novel, handheld device for delivering immediate, long-acting, drug-free pain control using precise, controlled doses of cold temperature to a targeted nerve. To learn more about Pacira, including the corporate mission to reduce overreliance on opioids, visit www.pacira.com.

About ZILRETTA®
On Oct. 6, 2017, ZILRETTA (triamcinolone acetonide extended-release injectable suspension) was approved by the U.S. Food and Drug Administration as the first and only extended-release intra-articular therapy for patients confronting osteoarthritis (OA)-related knee pain. ZILRETTA employs proprietary microsphere technology combining triamcinolone acetonide – a commonly administered, short-acting corticosteroid – with a poly lactic-co-glycolic acid (PLGA) matrix to provide extended pain relief. The pivotal Phase 3 trial on which the approval of ZILRETTA was based showed that ZILRETTA significantly reduced OA knee pain for 12 weeks, with some people experiencing pain relief through Week 16. Learn more at www.zilretta.com.

SOURCE G.O.A.T. Paddle

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McCain Foods Delivers on Promise by Planting 18,000 Trees in Wisconsin

McCain Foods fulfills promise, planting 18,000 trees in Wisconsin, beautifying Plover and promoting sustainability. A true commitment to the environment and community. #McCainFoods #Sustainability

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In a heartwarming display of commitment to the environment and the Plover community, McCain Foods has fulfilled its promise by planting 18,000 trees throughout Wisconsin. This inspiring initiative was part of the company’s pledge to replace and increase the number of trees cut down for the expansion of their appetizer processing plant in Plover.

A group of volunteers planting trees in a park, representing McCain Foods' commitment to sustainability and community.
McCain Foods and the Wisconsin Department of Natural Resources planted 18,000 new trees in Plover and surrounding communities last week. (prnewswire)

Ribbon-Cutting Ceremony:
Celebrating this remarkable achievement, McCain hosted a special ribbon-cutting ceremony in Plover last Friday. Howard Snape, the president of McCain Foods North America, expressed his pride in the company’s contribution. “With this initiative, McCain has added three times the number of trees we had to clear in Plover, beautifying the community while increasing its sustainability,” Snape shared. This event not only marked a milestone for McCain but also highlighted their dedication to fostering thriving communities.

Tree Planting Locations:
The 18,000 newly planted trees can be found in various locations, including the Douglas County Forest and throughout the Plover community. This carefully planned distribution ensures that the positive impact of the initiative is widespread. Local elementary schools, homes of growers, and the residences of McCain employees have all benefited from this sustainability effort. By incorporating trees into these areas, McCain aims to enhance the overall beauty and vitality of the community.

Commitment to Rural Areas:
With a network of 3,500 farmer partners worldwide, McCain has a significant presence in rural areas, often serving as the largest employer within those communities. The company values its role in creating sustainable livelihoods and fostering community development through donations, volunteering, and similar initiatives. The tree planting project is yet another testament to McCain’s dedication to these principles.

Sustainable Mission:
Sustainability lies at the core of McCain’s mission, as the company strives to celebrate real connections through delicious, planet-friendly foods. In line with global efforts to combat climate change, McCain has committed to reducing its emissions by 50% by 2030. This ambitious goal aligns with the international push to limit the rise in global temperatures to 1.5°C.

A Greener and More Sustainable Community:
McCain Foods’ tree planting initiative showcases the company’s dedication to the environment and the communities it serves. By fulfilling their promise and planting 18,000 trees, McCain has not only beautified Plover but has also helped create a greener and more sustainable community. This initiative reflects their ethos of promoting environmental stewardship, community engagement, and long-term sustainability.


McCain Foods’ commitment to replanting and increasing the number of trees cut down for their expansion project in Plover is truly commendable. By planting 18,000 trees throughout Wisconsin, they have not only fulfilled their promise but have also made a significant positive impact on the environment and the Plover community. McCain has once again demonstrated their dedication to sustainability, showcasing their determination to make a difference for future generations.

About McCain Foods USA
McCain Foods USA is a leading supplier of frozen potato and snack food products for the foodservice markets, retail grocery chains and private label brands in restaurants and supermarket freezers across the country. McCain Foods USA Inc., headquartered in Oakbrook Terrace, Illinois, employs 4,000 people and operates production facilities in Idaho, Maine, Nebraska, Washington and Wisconsin. https://www.mccainusafoodservice.com/

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Target Serves Up Exclusive Pickleball Collection with Popular Tennis Brand Prince

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MINNEAPOLIS /PRNewswire/ — Target Corporation (NYSE: TGT) today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince. Pickleball is the fastest-growing sport in the country1, and now Target is adding to the pickleball fun with the Prince for Target collection of nearly 80 apparel, accessories and sporting goods items starting at $9.99 with most items under $50. Whether new to the sport or acing every match, the collection has something for everyone — from on-trend outfits including skirts and retro-inspired track suits to matching sporting goods like paddles, pickleballs and duffels. The collection will be available in most Target stores and on Target.com beginning Saturday, April 20, while supplies last.


“Our exclusive collections are part of the joy of shopping at Target, offering consumers new, on-trend products at a great value that they can’t find anywhere else,” said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. “Partnering with Prince is the perfect way to help pickleball enthusiasts everywhere enjoy the sport that is sweeping the nation, with quality pickleball apparel and sporting goods at prices only Target can offer.”

The Prince for Target collection

Target worked closely with the Prince design team to create the Prince for Target collection, drawing on both brands’ expertise in apparel, sporting goods and industry-leading design. Featuring bright colors and patterns and men’s and women’s apparel that matches the pickleball paddles and other accessories, the collection celebrates the joy of playing pickleball while leaning into the fashion-forward athleisure movement.

Must-have items from the collection include:

  • Retro-inspired track suits and sets to mix and match
  • Pleated skirts and dresses
  • Pickleball paddles with colorful artwork that matches the apparel

Pickleball shopping made easy

Beginning April 20, consumers can shop the Prince for Target collection in most Target stores and on Target.com while supplies last. For extra shopping convenience, they can either use the retailer’s fast and free fulfillment services, including Drive Up and Order Pickup, to receive their items in as soon as two hours with no minimum purchase and no membership fee required, or have items delivered to their doorstep through same-day delivery. Target Circle Card holders can save 5%2 if they pay with the Target Circle Card, which was recently reintroduced as part of the new Target Circle program.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

1 2023 Sports & Fitness Industry Association’s (SFIA) Topline Participation Report
2 Restrictions apply. Subject to application approval and identity verification. See Target.com/CircleCard for program rules and details.

SOURCE Target Corporation

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Life Time Teams up with Ben and Collin Johns, and Pickleball 360, to Deliver Educational Pickleball Video Series

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CHANHASSEN, Minn., April 16, 2024 /PRNewswire/ — Life Time (NYSE: LTH), the nation’s largest provider of pickleball courts, programming and leagues, today announced it has teamed up with pickleball pros Ben and Collin Johns to provide members from beginner to advanced a series of 70 instructional videos to help take their game to the next level.

Lining up with April being National Pickleball Month and now available on the Life Time app, the videos will help pickleball players of all ages and abilities. Each features demonstrations by Ben and Collin, including:

70 instructional pickleball videos from game basics to advanced techniques now available for rapidly growing base of Life Time members on the Life Time app.
70 instructional pickleball videos from game basics to advanced techniques now available for rapidly growing base of Life Time members on the Life Time app.
  • Basic pickleball orientation and rules
  • Warmups and practice drills
  • Singles and doubles dynamics
  • Key play movements
  • Advanced techniques

“We’re thrilled to team up with Ben and Collin as we serve our growing membership engaging in this incredible sport,” said RJ Singh, Life Time’s Chief Digital Officer and Leader of Life Time Racquet Sports. “In keeping with our member point of view commitment, these videos will help everyone, including those who’ve never picked up a paddle, to advanced players looking to improve their tournament play and grow to the elite level.”

“Life Time has taken pickleball by storm. I’ve had the privilege to play at several of its athletic country clubs and the Rancho San Clemente club is my absolute favorite venue,” said Ben Johns. “We couldn’t be more excited to partner with Life Time as the elite pickleball provider.”

Life Time launched its pickleball presence in 2021 and now has more than 635 permanent courts nationwide. Life Time is the largest owner and operator of both pickleball and tennis courts. It also recently named tennis legend Andre Agassi as its inaugural chair of the Life Time Pickleball and Tennis board.

Pickleball participation shows no signs of slowing down. A 2023 APP Pickleball Participation Report says that 36.5 million people have played pickleball at least over the last year. On its courts, Life Time saw a 51% growth of pickleball players in 2023.

You can also learn more on world-champion pickleball player Ben John’s in this Experience Life article.

About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 37,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

SOURCE Life Time, Inc.

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