News
Hop into Spring with BRACH’S® First-Ever Egg Hunt Hiding Service!
Chicago, March 27, 2025 /PRNewswire/ – Spring has sprung, and Easter is just around the corner! This year, BRACH’S®, America’s #1 Easter Jelly Bean Brand, is taking family fun to a new level with their debut egg hiding service: BRACH’S Egg Hunt Hiders! Forget the stress of planning and hiding eggs yourself; let BRACH’S make your Easter memorable by giving you and your family the chance to focus on what truly matters—togetherness and joy.
What is BRACH’S Egg Hunt Hiders?
This first-of-its-kind service allows families in the top 10 jelly bean-loving markets to enjoy a hassle-free Easter egg hunt. Thanks to a partnership with Card My Yard, BRACH’S will hide dozens of beautifully decorated eggs in your yard, filled with their iconic jelly beans and delightful seasonal treasures. The best part? Adults can now join in on the excitement without knowing where the eggs are hidden!
Imagine the smiles on your loved ones’ faces as they stumble upon colorful, egg-shaped surprises. This year, you can create magical memories without the hours of prep work!
A Sweet Solution for Families
Research shows that 57% of American adults wish they could participate in egg hunts alongside their family. However, many feel held back by the logistics of hiding eggs themselves. BRACH’S Egg Hunt Hiders eliminates that dilemma, letting everyone partake in the laughter, excitement, and friendly competition!
Whether you lean toward fair and square fun or enjoy a little playful trickery, BRACH’S has you covered. In fact, a recent survey revealed that 45% of Americans prefer an honest egg hunt, while 42% are not above pulling a playful fast one!
Reserve Your Egg Hunt Today!
Starting Thursday, April 3 at 7 p.m. ET, residents in these targeted jelly bean regions—Baltimore/Washington, D.C., Boston, Chicago, Detroit, Los Angeles, New England, New York City, Philadelphia, Phoenix/Tucson, and South Carolina—can hop on over to BrachsEggHunt.com for a chance to reserve this unique egg hiding service (while supplies last).
Each reservation will come with a festive Easter yard sign, and as an ‘eggs-tra’ treat, one fortunate household in each market will discover a special golden egg—redeemable for a year’s supply of BRACH’S Jelly Beans!
Celebrate the Easter Spirit with BRACH’S
As Kelly Peyser, Director of BRACH’S and Seasonal Marketing at Ferrara Candy Company says, “Spring celebrations are only complete with BRACH’S Jelly Beans and Easter egg hunts, so it felt natural for us to combine these traditions and make it easier for families to enjoy them together.”
Indeed, Easter traditions like spending time with loved ones (75%), engaging in egg hunts (65%), and sharing a delicious Easter brunch or dinner (55%) are cherished by many. However, everyone can agree that prepping for these occasions can feel overwhelming, with 40% of people struggling to find time to get ready for the holiday.
With BRACH’S Egg Hunt Hiders, you can eliminate the stress and focus on what really matters—quality time and sweet celebrations with family and friends.
Join the Jelly Bean Craze!
This spring, as you prep for your Easter gatherings, make sure to scoop up BRACH’S Jelly Beans and other delightful treats at retailers nationwide. Perfect for snacking, baking, or adding to your Easter baskets, BRACH’S treats are the ultimate spring-time indulgence.
Do you have exciting plans for Easter? Share your celebrations by posting on social media and tagging @BrachsCandy. With seasonal recipes and inspiration available at Brachs.com, you’ll find all the tools you need to make this Easter the sweetest yet!
Hop, skip, and jump into an unforgettable Easter with BRACH’S! With their innovative Egg Hunt Hiders, family fun just got a whole lot more exciting!
About BRACH’S® Candy
For 120 years, BRACH’S® Candy has been loved for trusted, quality sugar confections that are known for making moments sweeter. Today, BRACH’S is America’s Easter jelly bean leader and the #1 seasonal sugar candy brand5. The portfolio leads with iconic product forms, including Conversation Hearts, Easter Jelly Beans, Candy Corn and Candy Canes. Each of BRACH’S product offerings come in a variety of shapes, textures, and flavors made for all seasonal festivities. BRACH’S inspires connection and celebration with its classic candy treats and innovations, perfect for snacking, decorating, baking, gifting, and so much more. To learn more about BRACH’S, visit brachs.com, or follow along on TikTok, Facebook, Instagram, and Pinterest.
About Ferrara®
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,400 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach’s®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer partnerships, and a dedication to diversity of thought, experience, and people. The company has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero-related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.
About Card My Yard
Founded in 2014 in Austin, Texas, Card My Yard helps neighbors celebrate neighbors with personalized yard greetings for every occasion. With over 550 locations across 46 states, our local franchise owners are deeply committed to serving their communities, spreading joy, and helping others celebrate special moments and milestones. From birthdays and graduations to school events and community celebrations, Card My Yard partners with local owners across the country to deliver joy to front yards everywhere. For more information, visit www.cardmyyard.com.
SOURCE:
1 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24
2 Survey conducted by Zappi on behalf of BRACH’S® in February 2025 with a sample of 2,000 U.S. adults age 18+ who celebrate Easter. The margin of error at this sample size is +/- 2.5% at the 95% confidence level. Use of words “Americans” refers to the 90% of Americans screened into this survey for celebrating Easter (nationally representative sample of n=2,000).
3 U.S. Jelly Bean Sales/Top 10 Markets – IRI Data Ending 3.31.24
4 NO PURCHASE NECESSARY. Brach’s® Egg Hunt Hiders Giveaway. Open to legal residents of AZ, CA, CT, IL, MA, MD, MI, NH, NJ, NY, PA, RI, SC, and VA who reside within one (1) of the participating zip codes as defined in the Official Rules and are 18+ or age of majority in state of residence, whichever older, as of Submission. Begins 4/3/25 at 7:00 PM ET and ends 4/10/25 at 11:59 PM ET, or when all Prizes have been awarded, whichever comes first. First 300 eligible participants who visit BrachsEggHunt.com and follow the instructions to complete a Submission form can win an Easter egg hunt hiding service, setup and delivered by participating Card My Yard franchisees on April 19, 2025. First Prizes: three hundred (300) Easter egg hunt hiding services, with up to four (4) or five (5) each eligible First Prize zip code group. Each First Prize to include the delivery and setup of one (1) Easter egg hunt hiding service, Brach’s® branded tote bag, three (3) bags of Brach’s® Jelly Beans (14.5oz and 9oz), one (1) 8oz bag of Brach’s® Springtime Soft Jellies, one (1) 36″x 48″ festive Easter yard sign and 30-120 plastic Easter eggs (pending recipient’s selected size of egg hunt participants) filled with Brach’s® Jelly Bean Treat Packs and Brach’s® Stickers and Erasers. ARV: $150 for each First Prize. Odds depend on the time of Submission relative to other Entrants. Only the first three hundred (300) eligible Submissions will receive a First Prize. Grand Prizes: ten (10) Golden Eggs representing the redemption of fifty-two (52) 14.5oz. bags of BRACH’S Classic Jelly Beans. One (1) Grand Prize Winner will be randomly selected from each of the eligible Grand Prize regions. ARV of the Grand Prize: $130. Odds depend on # of eligible Submissions. Visit BrachsEggHunt.com/Rules for list of eligible zip codes, free Submission, eligibility, and Official Rules. Message and data rates may apply. Void where prohibited. Sponsor: Ferrara Candy Co., 404 W Harrison St., #650, Chicago, IL 60607.
5 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24; #1 Candy Corn Brand – CIRCANA SCAN DATA, MULO+C HWN 14 Weeks W/E 11.3.24; #1 Conversation Heart Brand – Circana Market Advantage Total US MULO+C: Valentine’s Day Season 8 Weeks WE 2.18.24; #1 Candy Cane Brand – Circana Market Advantage Total US MULO+C: Holiday Season 8 Weeks WE 12.24.23
SOURCE Ferrara
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unknown
How extraterrestrial tales of aliens gain traction
The narrative explores humanity’s intrigue with extraterrestrial entities, juxtaposing evolutionary processes with claims of alien interventions, ultimately emphasizing the need for scientific evidence over fantastical stories. Aliens!
Last Updated on March 18, 2026 by Daily News Staff
Ester Lázaro Lázaro, Centro de Astrobiología (INTA-CSIC)
One night, upon returning to the cave that his tribe calls home, the monkey-humanoid Moon-Watcher finds a strange crystal object, a kind of monolith that fascinates him at first, but then quickly loses his interest when he discovers that it is not edible. Soon after, the true purpose of the monolith is revealed to be none other than penetrating the minds of our ancestors to induce new abilities that, over time, will cause the development of an intelligence capable of creating new technology.
Many readers will recognise this scene from the novel 2001, A Space Odyssey, by Arthur C. Clarke, and the film of the same name, directed by Stanley Kubrick. It almost goes without saying that the crystal monolith in question is the work of an extraterrestrial civilisation that observes life on other planets and “experiments” on them to encourage the development of intelligence in as many parts of the cosmos as possible.
Seeking simple answers to complex questions
Understanding how we, as a species, came to be intelligent is one of the great enigmas of evolutionary study. Small mutations, followed by a process of natural selection to choose the most advantageous, seems too slow a process for structures as complex as the human nervous system or brain to emerge. It is this very complexity that allows millions of neurons to communicate with each other, resulting in the emergence of qualities such as the ability to respond voluntarily to environmental stimuli, or to ask questions about the very nature of humankind and the universe.
Nowadays, we know that there are evolutionary mechanisms that have lead to great leaps in terms of complexity, but that does not stop people from turning to non-human forces – Gods, extraterrestrials, spiritual energies – to explain things that are difficult to comprehend.
This has always been the case, in all human cultures. A classic example would be attributing atmospheric events – thunder, lightning, floods – to the wrath of God. These ideas came about before humans had ever left the ground, so it is no surprise that we turned our eyes even higher – to extraterrestrials – to explain other phenomena that we could only observe once travelling at high altitudes became part of our daily lives.
The allure of the unknown
The possibility that we might have been visited by beings from other worlds has always fascinated us. The element of mystery, of the unknown, only makes it more interesting.
Any phenomenon is made all the more enticing when it seems it is being covered up or hidden for secretive reasons. The attractiveness of conspiracies often leads people towards ideas which have no scientific basis, such as the belief that the Earth is flat, that humans never set foot on the Moon, or that vaccines can control our behaviour.
Even though these ideas have repeatedly been shown to be untrue, their rapid dissemination through social media, using simple, blunt language that appeals to emotion over logic, makes them very powerful weapons.
The supposed “proof” of alien visits to our planet ranges from specific Bible passages to ancient stone carvings portraying creatures or objects that may appear to be aliens or spacecraft. The latter often take the form of flying saucers.
However, we cannot forget that humans have always created imaginary creatures that resemble them and attributed them with magical powers. When imagining Gods, humans have given them a human appearance, and almost always imagined them as living in the sky.
When we look at these representations through modern eyes, we associate them with extraterrestrial beings or structures, when in fact they could be referring to a range of different things.
When unproven stories become larger than life
Recently, in the United States Congress, UFOs (currently known as UAPs: “Unidentified Anomalous Phenomena”) are back in the limelight. This is because a former air force intelligence official has made claims that the Pentagon is in possession of remains of extraterrestrial craft and “non-human biological matter”. The claims have been backed up by the testimony of a retired navy commander and a former navy pilot.
What we can be certain of is that the more we explore our skies, the more likely it is that we will encounter phenomena that we cannot explain. However, this does not mean that they are extraterrestrial. Past experience has shown us that most of these events can be attributed to optical illusions, spy or weather balloons, space junk, or even satellites that we ourselves have made.
In Spain, UFOs were a hot topic between the 1960s and the 1980s. In this era, everyone knew someone who was convinced that they had seen a UFO. This even reached the point where an exoplanet, called Ummo, was made up. It was populated by a more advanced civilisation than ours who made contact with people on Earth. In the letters these aliens supposedly sent, the ‘Ummites’ explained concepts such as genetics and cell structure.
The truth is that nowadays, reading some of these letters can be quite amusing. The story of the planet of Ummo was ultimately proved to be a monumental hoax, a fact later admitted by its own creator.
The Ummo hoax was even linked to the creation of a paedophile ring, which should make us reflect on the harmful consequences that the spread of fabricated news stories can have.
Can we deny the possibility that intelligent alien civilisations exist?
The answer, of course, is no. The universe is immense, and it is more than likely that circumstances similar to those which led to the appearance of life on Earth have been repeated on other planets. But there is a huge distance (literally and figuratively) between acknowledging the existence of these creatures and considering the possibility that they might have visited us.
Exoplanets, also known as extrasolar planets, are extremely far away, and we are limited by the speed of light which, as proven by Einstein, is the maximum possible speed at which anything can travel. Therefore, the journey to even a “nearby” exoplanet would take thousands of years. Maybe a civilisation more advanced than ours could find a way to do it faster, but not to the point of it being something easy or commonplace.
In any case, if the remains of alien life or spacecraft are stored away somewhere, why are they not being shown to us? Scientists would jump at the chance to analyse this organic matter to find out how it is structured, how it metabolises energy, or what molecules it uses to store genetic information.
Until there is proof, this is not a question of science, but rather, of stories. Stories can be very entertaining, but these kinds of stories do not help us to build a more accurate or helpful view of the world.
Ester Lázaro Lázaro, Investigadora Científica de los Organismos Públicos de Investigación. Especializada en evolución de virus, Centro de Astrobiología (INTA-CSIC)
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Entertainment
Little Woodrow’s Launches 2026 Turtle Racing Season With ‘TurtleVerse’ Theme
Little Woodrow’s has launched its 2026 turtle racing season with a new TurtleVerse theme, bringing weekly Thursday night races, themed turtle competitors and a new loyalty program to locations across Texas.
Little Woodrow’s Opens 2026 Turtle Racing Season Across Texas
Little Woodrow’s is bringing back one of its most recognizable Thursday night traditions with the launch of its 2026 turtle racing season, this year under a new retro sci-fi-inspired theme called TurtleVerse. The season officially began March 5 and runs weekly through Nov. 19 at participating locations in Houston, San Antonio, Lubbock, Austin and, later this spring, Frisco.
The long-running event, which started in Midtown Houston nearly two decades ago, has grown into a signature piece of the Texas neighborhood bar chain’s identity. This year’s TurtleVerse concept adds a comic-book-style multiverse angle to the races, pairing the usual crowd energy with themed branding and a lineup of turtles carrying names like Turtle Swift, Shellvester Stallone and Timothée Shellamet.
Woody’s Brands President Ray Risley said the company wanted to build on one of Little Woodrow’s most popular traditions by leaning into both nostalgia and humor. In addition to the themed races, the company is also introducing a new Turtle Journey loyalty program, allowing guests to check in, earn points and redeem rewards throughout the season.
Little Woodrow’s said races begin at 7 or 8 p.m., depending on location. Fans can find schedules, turtle bios and loyalty program details at Little Woodrow’s website.
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Source: Woody’s Brands via PRNewswire
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Lifestyle
Prepared and Aware: 4 Travel Safety Tips for Your 2026 Getaway
Travel remains a priority for many Americans, especially during warm seasons. To ensure enjoyable and safe trips, travelers should research destinations, use travel advisors, and consider insurance. Sharing itineraries with loved ones adds safety. Popular destinations like Mexico are open, but travelers should stay updated on advisories and precautions.
(Feature Impact) From beach escapes to international adventures, travel is still a top priority for millions of Americans, particularly during the warm-weather seasons. However, in light of evolving global events – and the changing travel advisories that often accompany them – preparation and awareness are key.
Travel planning should be exciting, and being a prepared traveler ensures you can focus on making memories rather than managing surprises. That means doing your homework before you go, remaining cautious and aware while you’re there and being ready to respond should the unexpected happen.
As you pack your bags, the experts at ALG Vacations recommend taking proactive steps like these to stay informed, protected and confident no matter where your adventures take you.
Research Your Destination
Familiarize yourself with local customs, transportation options and any travel advisories tied to your destination, which often vary by region, not country. If you’re heading abroad, consider enrolling in the Smart Traveler Enrollment Program (STEP) offered by the U.S. State Department. The free service provides real-time, destination-specific updates about health, weather, safety and security, and makes it easier to contact you in case of an emergency.
Consult with a Travel Advisor
One of the most effective safety measures is working with a professional travel advisor. Advisors monitor travel advisories in real time, understand geographic nuances and regional differences within destinations and can provide verified information directly from destination partners. If plans need to change, your advisor can recommend alternatives and help manage rebooking options.
Consider Travel Insurance
Preparation also means protecting your investment. Unexpected events – from flight cancellations and changes in advisory level to medical emergencies and weather delays – can happen at any time. Travel insurance adds an extra layer of protection, helping cover eligible expenses and providing peace of mind. If you elect coverage, review policy options carefully to understand what is and isn’t covered by your plan.
Share Your Plans with Someone at Home
Before departing, provide a trusted friend or family member with copies of your itinerary, lodging information and contact details. This ensures someone knows where you are and how to reach you in case of an emergency, flight disruption or unexpected change in plans.
To find more tips, or to connect with a travel advisor and benefit from personalized expert guidance on your spring excursion, visit TravelAdvisorsGetYouThere.com.
Frequently Asked Questions About Safe Travel to Mexico
Many of Mexico’s popular beach destinations – including Cancun, Riviera Maya, Costa Mujeres and Tulum – are operating as normal and welcoming visitors under a Level 2: Exercise Increased Caution advisory, which encourages travelers to remain aware of their surroundings and follow standard safety precautions, but does not discourage travel.
Stay informed of changes to advisory levels through official updates from the U.S. Embassy and the STEP program and consider these questions frequently asked to ALG Vacations travel advisors when planning your trip.
- Is it safe to travel to Mexico right now?
Travelers should follow the U.S. State Department’s official guidance. If visiting a destination in Mexico under the Level 2 advisory, which is a common advisory level globally that also applies to destinations such as France and Italy, exercise standard travel precautions. - Has the Puerto Vallarta shelter-in-place order been lifted?
Yes, the shelter-in-place guidance affecting Puerto Vallarta has been lifted. However, travelers
should regularly monitor official sources for updates or changes. - Are Cancun, Riviera Maya, Costa Mujeres or Tulum experiencing disruptions?
Airports in Cancun, Cozumel and Tulum are operating normally. Hotels, cruise ports and tourism services are also fully operational. - Are Los Cabos operations impacted?
Los Cabos tourism operations remain fully operational, including airport activity, ground transportation and hotel and resort operations. - What are some alternative destinations?
For those who may be exploring alternative plans, consider these popular spring destinations both domestically and abroad:
- Caribbean destinations including Jamaica and the Dominican Republic
- U.S. warm-weather destinations like Hawaii and Florida
- European island destinations such as Mallorca, Spain or Corfu, Greece
Photo courtesy of Shutterstock
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