Chicago, March 27, 2025 /PRNewswire/ – Spring has sprung, and Easter is just around the corner! This year, BRACH’S®, America’s #1 Easter Jelly Bean Brand, is taking family fun to a new level with their debut egg hiding service: BRACH’S Egg Hunt Hiders! Forget the stress of planning and hiding eggs yourself; let BRACH’S make your Easter memorable by giving you and your family the chance to focus on what truly matters—togetherness and joy.
What is BRACH’S Egg Hunt Hiders?
This first-of-its-kind service allows families in the top 10 jelly bean-loving markets to enjoy a hassle-free Easter egg hunt. Thanks to a partnership with Card My Yard, BRACH’S will hide dozens of beautifully decorated eggs in your yard, filled with their iconic jelly beans and delightful seasonal treasures. The best part? Adults can now join in on the excitement without knowing where the eggs are hidden!
Imagine the smiles on your loved ones’ faces as they stumble upon colorful, egg-shaped surprises. This year, you can create magical memories without the hours of prep work!
A Sweet Solution for Families
Research shows that 57% of American adults wish they could participate in egg hunts alongside their family. However, many feel held back by the logistics of hiding eggs themselves. BRACH’S Egg Hunt Hiders eliminates that dilemma, letting everyone partake in the laughter, excitement, and friendly competition!
Whether you lean toward fair and square fun or enjoy a little playful trickery, BRACH’S has you covered. In fact, a recent survey revealed that 45% of Americans prefer an honest egg hunt, while 42% are not above pulling a playful fast one!
Reserve Your Egg Hunt Today!
Starting Thursday, April 3 at 7 p.m. ET, residents in these targeted jelly bean regions—Baltimore/Washington, D.C., Boston, Chicago, Detroit, Los Angeles, New England, New York City, Philadelphia, Phoenix/Tucson, and South Carolina—can hop on over to BrachsEggHunt.com for a chance to reserve this unique egg hiding service (while supplies last).
Each reservation will come with a festive Easter yard sign, and as an ‘eggs-tra’ treat, one fortunate household in each market will discover a special golden egg—redeemable for a year’s supply of BRACH’S Jelly Beans!
Celebrate the Easter Spirit with BRACH’S
As Kelly Peyser, Director of BRACH’S and Seasonal Marketing at Ferrara Candy Company says, “Spring celebrations are only complete with BRACH’S Jelly Beans and Easter egg hunts, so it felt natural for us to combine these traditions and make it easier for families to enjoy them together.”
Indeed, Easter traditions like spending time with loved ones (75%), engaging in egg hunts (65%), and sharing a delicious Easter brunch or dinner (55%) are cherished by many. However, everyone can agree that prepping for these occasions can feel overwhelming, with 40% of people struggling to find time to get ready for the holiday.
With BRACH’S Egg Hunt Hiders, you can eliminate the stress and focus on what really matters—quality time and sweet celebrations with family and friends.
Join the Jelly Bean Craze!
This spring, as you prep for your Easter gatherings, make sure to scoop up BRACH’S Jelly Beans and other delightful treats at retailers nationwide. Perfect for snacking, baking, or adding to your Easter baskets, BRACH’S treats are the ultimate spring-time indulgence.
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Do you have exciting plans for Easter? Share your celebrations by posting on social media and tagging @BrachsCandy. With seasonal recipes and inspiration available at Brachs.com, you’ll find all the tools you need to make this Easter the sweetest yet!
Hop, skip, and jump into an unforgettable Easter with BRACH’S! With their innovative Egg Hunt Hiders, family fun just got a whole lot more exciting!
About BRACH’S® Candy For 120 years, BRACH’S® Candy has been loved for trusted, quality sugar confections that are known for making moments sweeter. Today, BRACH’S is America’s Easter jelly bean leader and the #1 seasonal sugar candy brand5. The portfolio leads with iconic product forms, including Conversation Hearts, Easter Jelly Beans, Candy Corn and Candy Canes. Each of BRACH’S product offerings come in a variety of shapes, textures, and flavors made for all seasonal festivities. BRACH’S inspires connection and celebration with its classic candy treats and innovations, perfect for snacking, decorating, baking, gifting, and so much more. To learn more about BRACH’S, visit brachs.com, or follow along on TikTok, Facebook, Instagram, and Pinterest.
About Ferrara® For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,400 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach’s®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer partnerships, and a dedication to diversity of thought, experience, and people. The company has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero-related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.
About Card My Yard Founded in 2014 in Austin, Texas, Card My Yard helps neighbors celebrate neighbors with personalized yard greetings for every occasion. With over 550 locations across 46 states, our local franchise owners are deeply committed to serving their communities, spreading joy, and helping others celebrate special moments and milestones. From birthdays and graduations to school events and community celebrations, Card My Yard partners with local owners across the country to deliver joy to front yards everywhere. For more information, visit www.cardmyyard.com.
SOURCE:
1 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24
2 Survey conducted by Zappi on behalf of BRACH’S® in February 2025 with a sample of 2,000 U.S. adults age 18+ who celebrate Easter. The margin of error at this sample size is +/- 2.5% at the 95% confidence level. Use of words “Americans” refers to the 90% of Americans screened into this survey for celebrating Easter (nationally representative sample of n=2,000).
3 U.S. Jelly Bean Sales/Top 10 Markets – IRI Data Ending 3.31.24
4 NO PURCHASE NECESSARY. Brach’s® Egg Hunt Hiders Giveaway. Open to legal residents of AZ, CA, CT, IL, MA, MD, MI, NH, NJ, NY, PA, RI, SC, and VA who reside within one (1) of the participating zip codes as defined in the Official Rules and are 18+ or age of majority in state of residence, whichever older, as of Submission. Begins 4/3/25 at 7:00 PM ET and ends 4/10/25 at 11:59 PM ET, or when all Prizes have been awarded, whichever comes first. First 300 eligible participants who visit BrachsEggHunt.com and follow the instructions to complete a Submission form can win an Easter egg hunt hiding service, setup and delivered by participating Card My Yard franchisees on April 19, 2025. First Prizes: three hundred (300) Easter egg hunt hiding services, with up to four (4) or five (5) each eligible First Prize zip code group. Each First Prize to include the delivery and setup of one (1) Easter egg hunt hiding service, Brach’s® branded tote bag, three (3) bags of Brach’s® Jelly Beans (14.5oz and 9oz), one (1) 8oz bag of Brach’s® Springtime Soft Jellies, one (1) 36″x 48″ festive Easter yard sign and 30-120 plastic Easter eggs (pending recipient’s selected size of egg hunt participants) filled with Brach’s® Jelly Bean Treat Packs and Brach’s® Stickers and Erasers. ARV: $150 for each First Prize. Odds depend on the time of Submission relative to other Entrants. Only the first three hundred (300) eligible Submissions will receive a First Prize. Grand Prizes: ten (10) Golden Eggs representing the redemption of fifty-two (52) 14.5oz. bags of BRACH’S Classic Jelly Beans. One (1) Grand Prize Winner will be randomly selected from each of the eligible Grand Prize regions. ARV of the Grand Prize: $130. Odds depend on # of eligible Submissions. Visit BrachsEggHunt.com/Rules for list of eligible zip codes, free Submission, eligibility, and Official Rules. Message and data rates may apply. Void where prohibited. Sponsor: Ferrara Candy Co., 404 W Harrison St., #650, Chicago, IL 60607.
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5 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24; #1 Candy Corn Brand – CIRCANA SCAN DATA, MULO+C HWN 14 Weeks W/E 11.3.24; #1 Conversation Heart Brand – Circana Market Advantage Total US MULO+C: Valentine’s Day Season 8 Weeks WE 2.18.24; #1 Candy Cane Brand – Circana Market Advantage Total US MULO+C: Holiday Season 8 Weeks WE 12.24.23
SOURCE Ferrara
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
The Wild, Wacky Legacy of Pasadena’s Doo Dah Parade
Discover the bizarre and beloved history of Pasadena’s Doo Dah Parade — the irreverent, comedic, anything-goes counter-parade that became a Southern California cultural icon.
The Wild, Wacky Legacy of Pasadena’s Doo Dah Parade
For nearly four decades, Pasadena’s Doo Dah Parade turned the idea of a “traditional” parade on its head — then stomped on it with lawn-chair drill teams, absurd costumes, and satire that could lampoon anything from politics to pop culture to the Rose Parade itself. What began as a joke in a Pasadena bar became one of Southern California’s most iconic community celebrations of imagination, humor, and glorious weirdness.
From Barroom Idea to Cultural Phenomenon
The Doo Dah Parade began in 1978, dreamed up by a group of local artists and musicians at Chromo’s Bar. Tired of the strict formality of the Tournament of Roses Parade, they envisioned a counter-culture alternative — a parade where anyone could join, creativity reigned supreme, and the rules were… nonexistent.
What started with a few dozen eccentrics quickly exploded into a regional sensation. Over the years, it attracted national attention from outlets like TIME, USA Today, and multiple TV programs. Its success even inspired copycat Doo Dah parades in other cities.
A Parade with No Rules — And That’s the Point
The Doo Dah Parade embraces chaos by design. Participants often show up moments before marching — or don’t march at all. Many ride bikes, push shopping carts, drag absurd props, or simply strut in homemade costumes that defy explanation.
Synchronized “swimmers” performing on dry pavement
Flying baby-doll battalions
The Bicycle Ballet troupe
Unicycling men in Viking helmets
Marching bands that proudly do not play in tune
Political parody floats roasting current events
The famously unconventional “Queen of Doo Dah”
More Than a Parade: A Celebration of Free Expression
At its heart, the Doo Dah Parade represents something deeper than comedy. It became a platform for artists, eccentrics, activists, and everyday people who simply wanted to express themselves without restraint. In a world where everything is curated, polished, and filtered, Doo Dah stood proudly as a parade of pure authenticity.
The Pause — and the Legacy
The last official Pasadena Doo Dah Parade was held in 2019 before the pandemic reshaped public events. While its future is uncertain, its cultural impact remains alive through the creative spirit it championed.
According to Wikipedia, in 2025, the Light Bringer Project (the non-profit organization behind the event) postponed Pasadena’s Doo Dah Parade until 2026, due to the thousands of locals displaced by the Eaton wildfires and unsteady funding.
Fun Facts About the Doo Dah Parade
Born in a Bar: The parade started as a late-night idea at Chromo’s Bar in Old Town Pasadena.
Unpredictable Royalty: Past “Queens of Doo Dah” include belly dancers, drag queens, and performance artists.
National Attention: Featured on The Tonight Show, CNN, and in major magazines.
No Rules: The only real rule is that anyone weird, funny, or creative is welcome.
Countrywide Influence: Inspired similar parades in cities like Columbus and Ocean City.
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
DoorDash Driver Arrested After Claiming Sexual Assault: What Really Happened?
A DoorDash driver who claimed she was sexually assaulted during a delivery is now facing felony charges after police say her viral video showed an unconscious, partially nude customer without consent. Here’s what investigators found and why the case is sparking national debate.
DoorDash delivery driver involved in a viral video controversy after claiming sexual assault; police say no assault occurred, and the driver now faces felony charges.
DoorDash Driver Arrested After Claiming Sexual Assault: What Really Happened?
A Viral Accusation Turns Into a Criminal Case
A routine food drop-off turned into a national controversy this month after a DoorDash delivery driver claimed she was sexually assaulted during a delivery — only to later be arrested herself following a police investigation. The incident, which quickly spread across TikTok and other platforms, has generated fierce debate over privacy, personal safety, and the power of viral video culture.
The driver, identified as Livie Rose Henderson, posted a video on social media in mid-October claiming that when she arrived at a customer’s home in Oswego, New York, she found the front door open and discovered a man “half-naked and unconscious” on his couch. She publicly described the moment as a sexual assault, saying she felt endangered and traumatized.
Her posts went viral almost immediately, drawing attention from millions of viewers and sparking outrage over the safety risks faced by gig workers — particularly women — who make deliveries to unfamiliar homes.
But the narrative took a dramatic turn.
Police: No Sexual Assault Occurred
According to the Oswego Police Department, an investigation found no evidence that Henderson was sexually assaulted. Instead, authorities say that she:
Entered the home without consent
Recorded the unconscious customer, who was partially nude
Posted the footage online, identifying him
Made claims police say were “false and misleading”
Investigators concluded the man was intoxicated and unconscious, not acting with intent or awareness. As a result, Henderson was arrested and charged with:
Second-degree unlawful surveillance (felony)
First-degree dissemination of unlawful surveillance images (felony)
Police emphasized that recording a person who is nude or partially nude inside their home — regardless of context — constitutes a violation of New York’s surveillance and privacy laws if done without permission.
DoorDash Drops the Driver
Henderson also claimed that DoorDash deactivated her account, something she described as retaliation for “exposing her assaulter.” But following her arrest, DoorDash stated that recording customers inside their homes violates company policy and local laws.
DoorDash said it cooperated with investigators but declined to comment further on personnel matters.
A Complicated Public Reaction
Social media reaction has been sharply divided:
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Sympathy for the driver
Many viewers initially supported Henderson, arguing that gig workers often deal with unsafe conditions and should not be forced to decide between finishing a delivery or backing away from a potentially threatening situation.
Backlash over privacy violations
Others argue that Henderson crossed legal and ethical boundaries by:
Entering a private residence
Recording a vulnerable, unconscious person
Posting it publicly
Accusing the individual of a crime without evidence
These actions, critics say, show the dangerous consequences of rushing to social media before police or professional investigators evaluate the facts.
The Larger Issue: Safety vs. Responsibility
This case highlights a broader tension in the era of app-based work and viral content:
Gig workers do indeed face unpredictable and sometimes unsafe situations.
Customers have a right to privacy in their homes.
Social media, meanwhile, rewards the fastest and most dramatic version of a story — even before the truth is known.
As the criminal process continues, Henderson’s case may set a new precedent for how privacy laws interact with the realities of delivery work and the instant visibility of online platforms.
Focuses on the legal perspective, privacy violations, and the potential consequences of posting sensitive content online.
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
How China cleaned up its air pollution – and what that meant for the climate
How China cleaned up its air pollution: Beijing’s air quality went from hazardous to good while Delhi and Lahore still struggle. Discover how China dramatically reduced pollution since 2013—and why cleaner air may have unintended consequences for global warming and climate change.
Delhi: 442. Lahore: 334. Beijing: 16. These are the levels of PM 2.5, one of the principle measures for air pollution, on November 19. As Pakistanis and Indians struggle with hazardous air quality, in Beijing – a city once notorious for its smog – the air quality is currently rated as good. Ahead of the 2008 Beijing Olympics, the Chinese government was so concerned about pollution that it introduced temporary restrictions on cars, shut down factories and stopped work on some construction sites. The measures worked and one study later found that levels of air pollution were down 30% during the period when the temporary Olympic restrictions were in place. It would take a few more years before the Chinese government implemented a clean air action plan in 2013. Since then, China has achieved a dramatic improvement in its air quality. In this episode of The Conversation Weekly podcast, we speak to Laura Wilcox, a professor at the National Centre for Atmospheric Science at the University of Reading in the UK, to understand how China managed to clean up its air pollution. But Wilcox’s recent research uncovered some unintended consequences from this cleaner air for the global climate: the pollution was actually helping to cool the atmosphere and by taking it away, it may have accelerated global warming. Wilcox explains:
What we’re seeing is a removing of cooling that’s revealing warming that’s already there. So the air pollution isn’t the cause of the warming. It’s just letting us see stuff that we’ve already done.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
Gemma Ware, Host, The Conversation Weekly Podcast, The Conversation This article is republished from The Conversation under a Creative Commons license. Read the original article.
