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Hop into Spring with BRACH’S® First-Ever Egg Hunt Hiding Service!

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Egg Hunt
BRACH’S® Egg Hunt Hiders (Courtesy of BRACH’S®)

Chicago, March 27, 2025 /PRNewswire/ – Spring has sprung, and Easter is just around the corner! This year, BRACH’S®, America’s #1 Easter Jelly Bean Brand, is taking family fun to a new level with their debut egg hiding service: BRACH’S Egg Hunt Hiders! Forget the stress of planning and hiding eggs yourself; let BRACH’S make your Easter memorable by giving you and your family the chance to focus on what truly matters—togetherness and joy.

What is BRACH’S Egg Hunt Hiders?

This first-of-its-kind service allows families in the top 10 jelly bean-loving markets to enjoy a hassle-free Easter egg hunt. Thanks to a partnership with Card My Yard, BRACH’S will hide dozens of beautifully decorated eggs in your yard, filled with their iconic jelly beans and delightful seasonal treasures. The best part? Adults can now join in on the excitement without knowing where the eggs are hidden!

Imagine the smiles on your loved ones’ faces as they stumble upon colorful, egg-shaped surprises. This year, you can create magical memories without the hours of prep work!

A Sweet Solution for Families

Research shows that 57% of American adults wish they could participate in egg hunts alongside their family. However, many feel held back by the logistics of hiding eggs themselves. BRACH’S Egg Hunt Hiders eliminates that dilemma, letting everyone partake in the laughter, excitement, and friendly competition!

Whether you lean toward fair and square fun or enjoy a little playful trickery, BRACH’S has you covered. In fact, a recent survey revealed that 45% of Americans prefer an honest egg hunt, while 42% are not above pulling a playful fast one!

Reserve Your Egg Hunt Today!

Starting Thursday, April 3 at 7 p.m. ET, residents in these targeted jelly bean regions—Baltimore/Washington, D.C., Boston, Chicago, Detroit, Los Angeles, New England, New York City, Philadelphia, Phoenix/Tucson, and South Carolina—can hop on over to BrachsEggHunt.com for a chance to reserve this unique egg hiding service (while supplies last).

Each reservation will come with a festive Easter yard sign, and as an ‘eggs-tra’ treat, one fortunate household in each market will discover a special golden egg—redeemable for a year’s supply of BRACH’S Jelly Beans!

Celebrate the Easter Spirit with BRACH’S

As Kelly Peyser, Director of BRACH’S and Seasonal Marketing at Ferrara Candy Company says, “Spring celebrations are only complete with BRACH’S Jelly Beans and Easter egg hunts, so it felt natural for us to combine these traditions and make it easier for families to enjoy them together.”

Indeed, Easter traditions like spending time with loved ones (75%), engaging in egg hunts (65%), and sharing a delicious Easter brunch or dinner (55%) are cherished by many. However, everyone can agree that prepping for these occasions can feel overwhelming, with 40% of people struggling to find time to get ready for the holiday.

With BRACH’S Egg Hunt Hiders, you can eliminate the stress and focus on what really matters—quality time and sweet celebrations with family and friends.

Join the Jelly Bean Craze!

This spring, as you prep for your Easter gatherings, make sure to scoop up BRACH’S Jelly Beans and other delightful treats at retailers nationwide. Perfect for snacking, baking, or adding to your Easter baskets, BRACH’S treats are the ultimate spring-time indulgence.

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Do you have exciting plans for Easter? Share your celebrations by posting on social media and tagging @BrachsCandy. With seasonal recipes and inspiration available at Brachs.com, you’ll find all the tools you need to make this Easter the sweetest yet!


Hop, skip, and jump into an unforgettable Easter with BRACH’S! With their innovative Egg Hunt Hiders, family fun just got a whole lot more exciting!

About BRACH’S® Candy
For 120 years, BRACH’S® Candy has been loved for trusted, quality sugar confections that are known for making moments sweeter. Today, BRACH’S is America’s Easter jelly bean leader and the #1 seasonal sugar candy brand5. The portfolio leads with iconic product forms, including Conversation Hearts, Easter Jelly Beans, Candy Corn and Candy Canes. Each of BRACH’S product offerings come in a variety of shapes, textures, and flavors made for all seasonal festivities. BRACH’S inspires connection and celebration with its classic candy treats and innovations, perfect for snacking, decorating, baking, gifting, and so much more. To learn more about BRACH’S, visit brachs.com, or follow along on TikTok, Facebook, Instagram, and Pinterest.

About Ferrara® 
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,400 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach’s®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer partnerships, and a dedication to diversity of thought, experience, and people. The company has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero-related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

About Card My Yard
Founded in 2014 in Austin, Texas, Card My Yard helps neighbors celebrate neighbors with personalized yard greetings for every occasion. With over 550 locations across 46 states, our local franchise owners are deeply committed to serving their communities, spreading joy, and helping others celebrate special moments and milestones. From birthdays and graduations to school events and community celebrations, Card My Yard partners with local owners across the country to deliver joy to front yards everywhere. For more information, visit www.cardmyyard.com.

SOURCE

1 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24

2 Survey conducted by Zappi on behalf of BRACH’S® in February 2025 with a sample of 2,000 U.S. adults age 18+ who celebrate Easter. The margin of error at this sample size is +/- 2.5% at the 95% confidence level. Use of words “Americans” refers to the 90% of Americans screened into this survey for celebrating Easter (nationally representative sample of n=2,000).

3 U.S. Jelly Bean Sales/Top 10 Markets – IRI Data Ending 3.31.24

4 NO PURCHASE NECESSARY. Brach’s® Egg Hunt Hiders Giveaway. Open to legal residents of AZ, CA, CT, IL, MA, MD, MI, NH, NJ, NY, PA, RI, SC, and VA who reside within one (1) of the participating zip codes as defined in the Official Rules and are 18+ or age of majority in state of residence, whichever older, as of Submission. Begins 4/3/25 at 7:00 PM ET and ends 4/10/25 at 11:59 PM ET, or when all Prizes have been awarded, whichever comes first. First 300 eligible participants who visit BrachsEggHunt.com and follow the instructions to complete a Submission form can win an Easter egg hunt hiding service, setup and delivered by participating Card My Yard franchisees on April 19, 2025. First Prizes: three hundred (300) Easter egg hunt hiding services, with up to four (4) or five (5) each eligible First Prize zip code group. Each First Prize to include the delivery and setup of one (1) Easter egg hunt hiding service, Brach’s® branded tote bag, three (3) bags of Brach’s® Jelly Beans (14.5oz and 9oz), one (1) 8oz bag of Brach’s® Springtime Soft Jellies, one (1) 36″x 48″ festive Easter yard sign and 30-120 plastic Easter eggs (pending recipient’s selected size of egg hunt participants) filled with Brach’s® Jelly Bean Treat Packs and Brach’s® Stickers and Erasers. ARV: $150 for each First Prize. Odds depend on the time of Submission relative to other Entrants. Only the first three hundred (300) eligible Submissions will receive a First Prize. Grand Prizes: ten (10) Golden Eggs representing the redemption of fifty-two (52) 14.5oz. bags of BRACH’S Classic Jelly Beans. One (1) Grand Prize Winner will be randomly selected from each of the eligible Grand Prize regions. ARV of the Grand Prize: $130. Odds depend on # of eligible Submissions. Visit BrachsEggHunt.com/Rules for list of eligible zip codes, free Submission, eligibility, and Official Rules. Message and data rates may apply. Void where prohibited. Sponsor: Ferrara Candy Co., 404 W Harrison St., #650, Chicago, IL 60607.

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5 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24; #1 Candy Corn Brand – CIRCANA SCAN DATA, MULO+C HWN 14 Weeks W/E 11.3.24; #1 Conversation Heart Brand – Circana Market Advantage Total US MULO+C: Valentine’s Day Season 8 Weeks WE 2.18.24; #1 Candy Cane Brand – Circana Market Advantage Total US MULO+C: Holiday Season 8 Weeks WE 12.24.23

SOURCE Ferrara

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Automotive

Nissan’s New Strategy: Innovation Meets Consolidation in a Changing Auto Market

Nissan’s New Strategy: Nissan is reshaping its lineup with fewer models, more hybrid technology, and smarter vehicles. Here’s what’s staying, what’s changing, and what it means for drivers.

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Nissan’s New Strategy: Innovation Meets Consolidation in a Changing Auto Market
Nissan previewed the all‑new 2027 Rogue Hybrid e‑POWER during its Vision event in Japan, ahead of its U.S. and Canada launch in late 2026. The all-new Rogue Hybrid pairs the dependability, practicality and versatility customers expect from the nameplate with the introduction of hybrid e-POWER, Nissan’s unique system that provides the efficiency of a strong hybrid with the spirited driving character provided by electric motors. Nissan Motor Corp. USA

Nissan’s New Strategy

As the global auto industry pivots toward electrification and smarter technology, Nissan is taking a more measured approach—introducing new innovations while trimming its lineup to focus on core models that drive sales and long-term value.


🚗 A Leaner, More Focused Nissan

In recent years, Nissan has begun reshaping its global strategy, reducing the total number of models while strengthening key vehicles across major segments. The goal is clear: prioritize profitability, streamline production, and invest in technology where it matters most.

Rather than flooding the market with new nameplates, Nissan is concentrating on a smaller, more competitive lineup—particularly in high-demand categories like SUVs and crossovers.

Nissan’s New Strategy Explained: Fewer Cars, More Hybrids, Smarter SUVs

🔋 Innovation Where It Counts

Hybrid Technology Takes Center Stage

One of Nissan’s most important developments is its e-POWER hybrid system, which is set to debut more broadly in the U.S., particularly in the next-generation Nissan Rogue.

Unlike traditional hybrids, e-POWER uses a gasoline engine solely to generate electricity, while the wheels are driven by an electric motor. The result is a driving experience that feels closer to an EV—without requiring a charging station.

This technology reflects a growing industry reality: while electric vehicles are expanding, hybrids are emerging as a practical bridge for many consumers.


EV Evolution, Not Explosion

Nissan isn’t abandoning electric vehicles—it’s refining its approach.

The iconic Nissan LEAF is expected to return in a redesigned, crossover-style format, aimed at improving range, comfort, and mainstream appeal. However, Nissan is avoiding an aggressive all-electric push in favor of a balanced portfolio that includes gas, hybrid, and EV options.


Smarter Vehicles Through AI

Another key pillar of Nissan’s future is AI-assisted driving technology. The company plans to integrate advanced driver assistance and semi-autonomous features into a majority of its vehicles over the next several years.

These systems are designed to enhance:

  • Safety
  • Driver awareness
  • In-car connectivity

While less visible than a new engine or redesign, this shift could become one of Nissan’s most impactful long-term innovations.


🚙 The Core Lineup: What’s Staying

Nissan’s future lineup is built around a group of proven, high-demand models that continue to evolve with new technology and features.

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SUVs and Crossovers (The Backbone)

  • Nissan Kicks – Entry-level, affordable, and recently redesigned
  • Nissan Rogue – The brand’s best-seller and innovation leader
  • Nissan Pathfinder – Family-focused with growing tech upgrades
  • Nissan Armada – Large SUV with premium and performance appeal

These vehicles form a complete SUV ladder, covering nearly every price point and lifestyle.


Sedans (Reduced but Relevant)

  • Nissan Sentra – Recently updated and positioned as the primary sedan
  • Nissan Altima – Still available, though its long-term future is less certain

As consumer demand shifts toward SUVs, Nissan is scaling back—but not eliminating—its sedan offerings.


Trucks and Performance Models

  • Nissan Frontier – A key player in the midsize truck segment
  • Nissan Titan – Still present, but facing stiff competition
  • Nissan Z – A modern revival of Nissan’s performance heritage
  • Nissan GT-R – Nearing the end of its lifecycle, with a successor anticipated

These models help maintain Nissan’s identity beyond everyday transportation.


⚠️ Models Being Phased Out or Reevaluated

Not every vehicle is making the cut.

  • The Nissan Versa is being discontinued after 2025
  • The Nissan Ariya is seeing strategy adjustments depending on market demand
  • Some low-volume global models are being eliminated as part of a broader consolidation effort

This reflects a broader industry shift: automakers are prioritizing efficiency and profitability over sheer volume.


🔍 The Role of the Nissan Kicks

One standout in this transition is the Nissan Kicks, which represents Nissan’s practical, value-driven approach.

Recently redesigned, the Kicks offers:

  • Modern infotainment and safety features
  • Improved comfort and available all-wheel drive
  • Strong fuel efficiency at an affordable price point

While it doesn’t showcase cutting-edge hybrid or EV technology, it plays a crucial role as an entry-level gateway into the Nissan brand.


🧭 Industry Context: Why This Shift Matters

Nissan’s strategy mirrors broader trends shaping the automotive industry:

  • EV adoption is growing—but unevenly
  • Hybrids are gaining traction as a transitional solution
  • SUV demand continues to dominate global markets
  • Cost control and profitability are now top priorities

By focusing on fewer, stronger models, Nissan aims to remain competitive in a rapidly evolving landscape.


🧾 Bottom Line

Nissan is not simply cutting models—it’s redefining its identity.

  • ✔️ Investing in hybrid technology, AI, and core SUVs
  • ✔️ Maintaining key sedans, trucks, and performance vehicles
  • ❌ Eliminating underperforming and low-demand models

The result is a lineup that is leaner, more technologically advanced, and better aligned with today’s market demands.

Sources

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Metrolink Offers Fare-Free Rides for Earth Day 2026 Across Southern California

Metrolink offers fare-free rides for Earth Day 2026 across Southern California, encouraging sustainable travel and reduced emissions.

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Last Updated on April 21, 2026 by Daily News Staff

Metrolink Offers Fare-Free Rides for Earth Day 2026
Image Credit: Metrolink

Metrolink Offers Fare-Free Rides for Earth Day 2026

LOS ANGELES — April 22, 2026 — In a continued push toward sustainable transportation, Metrolink will once again offer systemwide free rides on Earth Day, inviting commuters and travelers to leave their cars behind and explore a cleaner way to move across the region.

A One-Day Opportunity to Ride Free

On Wednesday, April 22, passengers can board any Metrolink train — including the Arrow service — without purchasing a ticket. The initiative is part of the broader celebration of Earth Day, encouraging environmentally conscious travel choices.

The fare-free program is designed to appeal to both regular riders and first-time users, particularly those navigating Southern California’s persistent traffic congestion and rising fuel costs.

ml earth emailheader eng.jpg
Image Credit: Metrolink

Encouraging Sustainable Travel Habits

“Earth Day is a reminder that small changes, like choosing public transit over driving one day a week, can have a meaningful impact on our environment,” said Doug Chaffee, chair of the Metrolink Board.

With gas prices continuing to strain household budgets, the agency hopes the initiative will inspire more residents to consider rail as part of their regular commute.

Regional Connections Expand Access

Metrolink’s Earth Day promotion aligns with similar efforts by other Southern California transit providers. Riders can seamlessly connect to services operated by: LA Metro and the Orange County Transportation AuthorityRiverside County Transportation CommissionSan Bernardino County Transportation Authority and Ventura County Transportation Commission.

These partnerships extend the reach of fare-free travel across a six-county region, making it easier for riders to explore destinations without relying on personal vehicles.

Service Adjustments and Rider Tips

Passengers should note that trains will operate on a reduced weekday schedule, implemented earlier this spring. Despite the adjustment, all Metrolink lines and station cities remain in service.

For those planning a trip:

  • No ticket is required — simply board the train
  • Bikes are welcome, with capacity ranging from three bikes per standard car to nine in designated bike cars
  • A curated destination guide highlights attractions within walking or biking distance of stations

Environmental and Economic Impact

Metrolink is also promoting its Personal Impact Calculator, a digital tool that allows riders to estimate how switching from driving to rail can reduce greenhouse gas emissions and lower fuel expenses.

A Broader Trend in Public Transit

Fare-free transit days have gained traction nationwide as agencies look to boost ridership and promote sustainability. Southern California’s expansive commuter rail network makes it particularly well-suited for such initiatives, offering a viable alternative to one of the country’s most car-dependent regions.


Bottom Line

Metrolink’s Earth Day promotion is more than a one-day free ride — it’s a strategic effort to shift commuter behavior, reduce environmental impact, and showcase the convenience of regional rail. For Southern Californians, April 22 presents a low-risk opportunity to rethink how they travel.

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Source: Metrolink

https://metrolinktrains.com/news/metrolink-goes-fare-free-for-earth-day-on-april-22

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Money Management: The Importance of Financial Literacy

You may have mastered the core subjects like math and grammar in school, but financial literacy – or understanding the basics of money management in order to help you make better financial decisions – often goes overlooked before adulthood. It’s not so much a course of study as it is a plan of action. When you understand how to earn, save, spend and invest wisely, you aren’t just building a stable future for yourself, but your family and community as well.

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You may have mastered the core subjects like math and grammar in school, but financial literacy – or understanding the basics of money management in order to help you make better financial decisions – often goes overlooked before adulthood. It’s not so much a course of study as it is a plan of action. When you understand how to earn, save, spend and invest wisely, you aren’t just building a stable future for yourself, but your family and community as well.

(Feature Impact) You may have mastered the core subjects like math and grammar in school, but financial literacy – or understanding the basics of money management in order to help you make better financial decisions – often goes overlooked before adulthood. It’s not so much a course of study as it is a plan of action.

Financial literacy in the United States has remained stagnant at generally low levels for several years, according to research from TIAA Institute and the Global Financial Literacy Excellence Center, with even lower levels among Gen Z. Yet greater financial literacy – including key aspects such as goal-setting, budgeting, saving, credit management and investing – is strongly linked to better financial outcomes, including lower rates of debt constraint and financial fragility.

While emboldening yourself to understand financial terms can be a little overwhelming at first, once you have a grasp of basic concepts you can begin to get a handle on your money and make better financial decisions. Simply put: When you understand how to earn, save, spend and invest wisely, you aren’t just building a stable future for yourself, but your family and community as well.

From nonprofit partnerships to volunteer-led programs and fee online resources, Schwab and its employees help millions of people every year build the knowledge and confidence to take charge of their financial futures by serving as board members, mentors, role models and educators.

Because financial health is a lifelong journey, the earlier people learn vital money skills, the better. That’s why the financial advisory services provider develops education programs geared toward kids that continue into adulthood, helping people no matter where they are on their journeys.

Talk Money

It’s never too early to start a conversation about financial literacy. Having teens identify goals that are important to them – such as concert tickets or a first car – can kickstart coversations about money. Working with your child (and a financial advisor, if necessary) on a plan for saving to realize those goals can serve as a jumping off point. After achieving some success, their enthusiasm may grow, which is a powerful motivator to keep saving.

Support School Initiatives and Programs

Outreach programs that empower young people to make smart financial decisions is key to a bright future. Programs like Money Matters – Schwab’s flagship financial education program utilized by the Boys & Girls Clubs of America – gives young people hands-on experience with all aspects of money and investing.

This example, and others, don’t just include program funding – they build partnerships that create impact and opportunity with national collaborations that reach more than 17 million youth annually, empowering young people with the tools and confidence to make smart financial decisions for life.

Spread the Financial Love

Championing financial literacy empowers everyone – individuals, families and communities. By serving as a board member, mentor, role model or educator to help bring financial literacy to others in your community, you can supply the tools and knowledge to lead programs that focus on giving back, empowering future generations in countless ways.

To learn more about financial literacy and find resources to empower your local community, visit SchwabMoneywise.com.

Photo courtesy of Shutterstock

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