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Hop into Spring with BRACH’S® First-Ever Egg Hunt Hiding Service!
Chicago, March 27, 2025 /PRNewswire/ – Spring has sprung, and Easter is just around the corner! This year, BRACH’S®, America’s #1 Easter Jelly Bean Brand, is taking family fun to a new level with their debut egg hiding service: BRACH’S Egg Hunt Hiders! Forget the stress of planning and hiding eggs yourself; let BRACH’S make your Easter memorable by giving you and your family the chance to focus on what truly matters—togetherness and joy.
What is BRACH’S Egg Hunt Hiders?
This first-of-its-kind service allows families in the top 10 jelly bean-loving markets to enjoy a hassle-free Easter egg hunt. Thanks to a partnership with Card My Yard, BRACH’S will hide dozens of beautifully decorated eggs in your yard, filled with their iconic jelly beans and delightful seasonal treasures. The best part? Adults can now join in on the excitement without knowing where the eggs are hidden!
Imagine the smiles on your loved ones’ faces as they stumble upon colorful, egg-shaped surprises. This year, you can create magical memories without the hours of prep work!
A Sweet Solution for Families
Research shows that 57% of American adults wish they could participate in egg hunts alongside their family. However, many feel held back by the logistics of hiding eggs themselves. BRACH’S Egg Hunt Hiders eliminates that dilemma, letting everyone partake in the laughter, excitement, and friendly competition!
Whether you lean toward fair and square fun or enjoy a little playful trickery, BRACH’S has you covered. In fact, a recent survey revealed that 45% of Americans prefer an honest egg hunt, while 42% are not above pulling a playful fast one!
Reserve Your Egg Hunt Today!
Starting Thursday, April 3 at 7 p.m. ET, residents in these targeted jelly bean regions—Baltimore/Washington, D.C., Boston, Chicago, Detroit, Los Angeles, New England, New York City, Philadelphia, Phoenix/Tucson, and South Carolina—can hop on over to BrachsEggHunt.com for a chance to reserve this unique egg hiding service (while supplies last).
Each reservation will come with a festive Easter yard sign, and as an ‘eggs-tra’ treat, one fortunate household in each market will discover a special golden egg—redeemable for a year’s supply of BRACH’S Jelly Beans!
Celebrate the Easter Spirit with BRACH’S
As Kelly Peyser, Director of BRACH’S and Seasonal Marketing at Ferrara Candy Company says, “Spring celebrations are only complete with BRACH’S Jelly Beans and Easter egg hunts, so it felt natural for us to combine these traditions and make it easier for families to enjoy them together.”
Indeed, Easter traditions like spending time with loved ones (75%), engaging in egg hunts (65%), and sharing a delicious Easter brunch or dinner (55%) are cherished by many. However, everyone can agree that prepping for these occasions can feel overwhelming, with 40% of people struggling to find time to get ready for the holiday.
With BRACH’S Egg Hunt Hiders, you can eliminate the stress and focus on what really matters—quality time and sweet celebrations with family and friends.
Join the Jelly Bean Craze!
This spring, as you prep for your Easter gatherings, make sure to scoop up BRACH’S Jelly Beans and other delightful treats at retailers nationwide. Perfect for snacking, baking, or adding to your Easter baskets, BRACH’S treats are the ultimate spring-time indulgence.
Do you have exciting plans for Easter? Share your celebrations by posting on social media and tagging @BrachsCandy. With seasonal recipes and inspiration available at Brachs.com, you’ll find all the tools you need to make this Easter the sweetest yet!
Hop, skip, and jump into an unforgettable Easter with BRACH’S! With their innovative Egg Hunt Hiders, family fun just got a whole lot more exciting!
About BRACH’S® Candy
For 120 years, BRACH’S® Candy has been loved for trusted, quality sugar confections that are known for making moments sweeter. Today, BRACH’S is America’s Easter jelly bean leader and the #1 seasonal sugar candy brand5. The portfolio leads with iconic product forms, including Conversation Hearts, Easter Jelly Beans, Candy Corn and Candy Canes. Each of BRACH’S product offerings come in a variety of shapes, textures, and flavors made for all seasonal festivities. BRACH’S inspires connection and celebration with its classic candy treats and innovations, perfect for snacking, decorating, baking, gifting, and so much more. To learn more about BRACH’S, visit brachs.com, or follow along on TikTok, Facebook, Instagram, and Pinterest.
About Ferrara®
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,400 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach’s®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer partnerships, and a dedication to diversity of thought, experience, and people. The company has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero-related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.
About Card My Yard
Founded in 2014 in Austin, Texas, Card My Yard helps neighbors celebrate neighbors with personalized yard greetings for every occasion. With over 550 locations across 46 states, our local franchise owners are deeply committed to serving their communities, spreading joy, and helping others celebrate special moments and milestones. From birthdays and graduations to school events and community celebrations, Card My Yard partners with local owners across the country to deliver joy to front yards everywhere. For more information, visit www.cardmyyard.com.
SOURCE:
1 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24
2 Survey conducted by Zappi on behalf of BRACH’S® in February 2025 with a sample of 2,000 U.S. adults age 18+ who celebrate Easter. The margin of error at this sample size is +/- 2.5% at the 95% confidence level. Use of words “Americans” refers to the 90% of Americans screened into this survey for celebrating Easter (nationally representative sample of n=2,000).
3 U.S. Jelly Bean Sales/Top 10 Markets – IRI Data Ending 3.31.24
4 NO PURCHASE NECESSARY. Brach’s® Egg Hunt Hiders Giveaway. Open to legal residents of AZ, CA, CT, IL, MA, MD, MI, NH, NJ, NY, PA, RI, SC, and VA who reside within one (1) of the participating zip codes as defined in the Official Rules and are 18+ or age of majority in state of residence, whichever older, as of Submission. Begins 4/3/25 at 7:00 PM ET and ends 4/10/25 at 11:59 PM ET, or when all Prizes have been awarded, whichever comes first. First 300 eligible participants who visit BrachsEggHunt.com and follow the instructions to complete a Submission form can win an Easter egg hunt hiding service, setup and delivered by participating Card My Yard franchisees on April 19, 2025. First Prizes: three hundred (300) Easter egg hunt hiding services, with up to four (4) or five (5) each eligible First Prize zip code group. Each First Prize to include the delivery and setup of one (1) Easter egg hunt hiding service, Brach’s® branded tote bag, three (3) bags of Brach’s® Jelly Beans (14.5oz and 9oz), one (1) 8oz bag of Brach’s® Springtime Soft Jellies, one (1) 36″x 48″ festive Easter yard sign and 30-120 plastic Easter eggs (pending recipient’s selected size of egg hunt participants) filled with Brach’s® Jelly Bean Treat Packs and Brach’s® Stickers and Erasers. ARV: $150 for each First Prize. Odds depend on the time of Submission relative to other Entrants. Only the first three hundred (300) eligible Submissions will receive a First Prize. Grand Prizes: ten (10) Golden Eggs representing the redemption of fifty-two (52) 14.5oz. bags of BRACH’S Classic Jelly Beans. One (1) Grand Prize Winner will be randomly selected from each of the eligible Grand Prize regions. ARV of the Grand Prize: $130. Odds depend on # of eligible Submissions. Visit BrachsEggHunt.com/Rules for list of eligible zip codes, free Submission, eligibility, and Official Rules. Message and data rates may apply. Void where prohibited. Sponsor: Ferrara Candy Co., 404 W Harrison St., #650, Chicago, IL 60607.
5 #1 Seasonal Easter Jelly Bean Brand – Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24; #1 Candy Corn Brand – CIRCANA SCAN DATA, MULO+C HWN 14 Weeks W/E 11.3.24; #1 Conversation Heart Brand – Circana Market Advantage Total US MULO+C: Valentine’s Day Season 8 Weeks WE 2.18.24; #1 Candy Cane Brand – Circana Market Advantage Total US MULO+C: Holiday Season 8 Weeks WE 12.24.23
SOURCE Ferrara
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Last Updated on March 8, 2026 by Daily News Staff
Jay L. Zagorsky, Boston University
With the Olympic torch extinguished in Paris, all eyes are turning to Los Angeles for the 2028 Olympics.
The host city has promised that the next Summer Games will be “car-free.”
For people who know Los Angeles, this seems overly optimistic. The car remains king in LA, despite growing public transit options.
When LA hosted the Games in 1932, it had an extensive public transportation system, with buses and an extensive network of electric streetcars. Today, the trolleys are long gone; riders say city buses don’t come on schedule, and bus stops are dirty. What happened?
This question fascinates me because I am a business professor who studies why society abandons and then sometimes returns to certain technologies, such as vinyl records, landline phones and metal coins. The demise of electric streetcars in Los Angeles and attempts to bring them back today vividly demonstrate the costs and challenges of such revivals. https://www.youtube.com/embed/9X78ZqGyc5o?wmode=transparent&start=0 The 2028 Olympic Games will be held in existing sports venues around Los Angeles and are expected to host 15,000 athletes and over 1 million spectators.
Riding the Red and Yellow Cars
Transportation is a critical priority in any city, but especially so in Los Angeles, which has been a sprawling metropolis from the start.
In the early 1900s, railroad magnate Henry Huntington, who owned vast tracts of land around LA, started subdividing his holdings into small plots and building homes. In order to attract buyers, he also built a trolley system that whisked residents from outlying areas to jobs and shopping downtown.
By the 1930s, Los Angeles had a vibrant public transportation network, with over 1,000 miles of electric streetcar routes, operated by two companies: Pacific Electric Railway, with its “Red Cars,” and Los Angeles Railway, with its “Yellow Cars.”
The system wasn’t perfect by any means. Many people felt that streetcars were inconvenient and also unhealthy when they were jammed with riders. Moreover, streetcars were slow because they had to share the road with automobiles. As auto usage climbed and roads became congested, travel times increased.
Nonetheless, many Angelenos rode the streetcars – especially during World War II, when gasoline was rationed and automobile plants shifted to producing military vehicles. https://www.youtube.com/embed/AwKv3_WwD4o?wmode=transparent&start=0 In 1910, Los Angeles had a widely used local rail network, with over 1,200 miles (1,930 kilometers) of track. What happened?
Demise of public transit
The end of the war marked the end of the line for streetcars. The war effort had transformed oil, tire and car companies into behemoths, and these industries needed new buyers for goods from the massive factories they had built for military production. Civilians and returning soldiers were tired of rationing and war privations, and they wanted to spend money on goods such as cars.
After years of heavy usage during the war, Los Angeles’ streetcar system needed an expensive capital upgrade. But in the mid-1940s, most of the system was sold to a company called National City Lines, which was partly owned by the carmaker General Motors, the oil companies Standard Oil of California and Phillips Petroleum, and the Firestone tire company.
These powerful forces had no incentive to maintain or improve the old electric streetcar system. National City ripped up tracks and replaced the streetcars with buses that were built by General Motors, used Firestone tires and ran on gasoline.
There is a long-running academic debate over whether self-serving corporate interests purposely killed LA’s streetcar system. Some researchers argue that the system would have died on its own, like many other streetcar networks around the world.
The controversy even spilled over into pop culture in the 1988 movie “Who Framed Roger Rabbit,” which came down firmly on the conspiracy side.
What’s undisputed is that, starting in the mid-1940s, powerful social forces transformed Los Angeles so that commuters had only two choices: drive or take a public bus. As a result, LA became so choked with traffic that it often took hours to cross the city.
In 1990, the Los Angeles Times reported that people were putting refrigerators, desks and televisions in their cars to cope with getting stuck in horrendous traffic. A swath of movies, from “Falling Down” to “Clueless” to “La La Land,” have featured the next-level challenge of driving in LA.
Traffic was also a concern when LA hosted the 1984 Summer Games, but the Games went off smoothly. Organizers convinced over 1 million people to ride buses, and they got many trucks to drive during off-peak hours. The 2028 games, however, will have roughly 50% more athletes competing, which means thousands more coaches, family, friends and spectators. So simply dusting off plans from 40 years ago won’t work.
Olympic transportation plans
Today, Los Angeles is slowly rebuilding a more robust public transportation system. In addition to buses, it now has four light-rail lines – the new name for electric streetcars – and two subways. Many follow the same routes that electric trolleys once traveled. Rebuilding this network is costing the public billions, since the old system was completely dismantled.
Three key improvements are planned for the Olympics. First, LA’s airport terminals will be connected to the rail system. Second, the Los Angeles organizing committee is planning heavily on using buses to move people. It will do this by reassigning some lanes away from cars and making them available for 3,000 more buses, which will be borrowed from other locales.
Finally, there are plans to permanently increase bicycle lanes around the city. However, one major initiative, a bike path along the Los Angeles River, is still under an environmental review that may not be completed by 2028.
Car-free for 17 days
I expect that organizers will pull off a car-free Olympics, simply by making driving and parking conditions so awful during the Games that people are forced to take public transportation to sports venues around the city. After the Games end, however, most of LA is likely to quickly revert to its car-centric ways.
As Casey Wasserman, chair of the LA 2028 organizing committee, recently put it: “The unique thing about Olympic Games is for 17 days you can fix a lot of problems when you can set the rules – for traffic, for fans, for commerce – than you do on a normal day in Los Angeles.”
This article has been updated to indicate that Los Angeles has four light-rail lines.
Jay L. Zagorsky, Associate Professor of Markets, Public Policy and Law, Boston University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Celebrating International Women’s Day!
International Women’s Day is celebrated globally on March 8th to honor women’s achievements and promote gender equality, originating from a 1908 march in New York for better rights.
Last Updated on March 7, 2026 by Daily News Staff
International Women’s Day is a global celebration that honors the achievements of women and highlights the progress still to be made in the fight for gender equality. On this day, people around the world come together to recognize the amazing contributions of women everywhere and to rally for greater gender equity in all areas of life.
The origins of International Women’s Day can be traced back to 1908, when 15,000 women marched through the streets of New York City to demand better working conditions and the right to vote. Since then, the celebration has grown to be an international event, with more than 100 countries recognizing the day. The United Nations even declared March 8th as International Women’s Day in 1975, to honor the struggles of women around the world.
This year’s International Women’s Day theme is #ChooseToChallenge, meaning that everyone is encouraged to call out gender bias and inequality when they see it. We’re also encouraged to celebrate women’s achievements, support each other, and take action for equality.
It’s important to recognize the progress we’ve made in terms of gender equality, but we still have a long way to go. International Women’s Day serves as a reminder that we must continue to fight for gender equality in all areas of life. Let’s use this day to honor the contributions of women around the world, and to continue the fight for a more equitable world.
https://www.internationalwomensday.com/
https://stmdailynews.com/category/science/
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Entertainment
Byron Allen’s Starz Stake Signals Bigger Moves in the Streaming Industry
Byron Allen’s Starz: Byron Allen has acquired a 10.7% stake in Starz Entertainment for approximately $25 million, signaling his long-term media strategy amidst industry consolidation. This investment positions him influentially in the evolving streaming market despite intense competition.
Byron Allen’s Starz investment
Media entrepreneur Byron Allen has taken another step toward expanding his growing media empire. Through his family office, Allen recently acquired a 10.7% stake in Starz Entertainment, purchasing the shares from a fund managed by former U.S. Treasury Secretary Steven Mnuchin.
The transaction, valued at approximately $25 million, gives Allen a significant minority position in the premium cable and streaming platform. While the investment itself may seem modest compared to the billion-dollar deals common in Hollywood, analysts say the move could signal a larger strategy unfolding in the rapidly evolving streaming industry.
Why the Starz Deal Matters
The shares were sold by Mnuchin’s Liberty 77 Capital fund, which previously invested in the company when Starz was still connected to its former parent, Lionsgate.
In 2025, Lionsgate completed a corporate restructuring that separated its operations into two distinct companies:
- Lionsgate Studios – responsible for film and television production
- Starz – focused on premium cable and streaming services
Following the spin-off, Starz became an independent publicly traded company. As a result, investors are still determining the platform’s long-term value in an increasingly crowded streaming marketplace.
A Streaming Platform With Loyal Audiences
Despite facing intense competition from larger platforms such as Netflix, Disney+, and Amazon Prime Video, Starz continues to maintain a strong subscriber base and recognizable content franchises.
- Outlander – historical drama series
- The Power franchise created by Courtney A. Kemp and executive produced by 50 Cent
Byron Allen’s Long-Term Media Strategy
Allen’s investment strategy has long focused on owning media distribution and infrastructure rather than simply producing content.
- The Weather Channel
- Dozens of local television stations across the United States
- Multiple niche cable networks and digital platforms
Over the past several years, Allen has also pursued larger acquisitions, reportedly exploring deals involving companies such as Paramount Global and BET Media Group. While those deals did not materialize, they signaled his ambition to expand Allen Media Group into a major force in global media ownership.
The Bigger Picture: Industry Consolidation
Allen’s investment arrives during a time of significant disruption in the entertainment business. Traditional cable television continues to decline as audiences migrate toward streaming platforms. At the same time, major studios and media companies are struggling to make streaming services consistently profitable.
Industry observers believe these pressures could lead to a new wave of consolidation across Hollywood and the streaming sector. Smaller platforms like Starz could become attractive acquisition targets for larger companies seeking additional subscribers and content libraries.
A Potential Hidden Opportunity
For now, Allen’s 10.7% stake does not give him control of Starz. However, it does provide influence as one of the company’s larger shareholders and leaves open the possibility of increasing his ownership in the future.
If consolidation accelerates and streaming platforms begin merging or forming partnerships, assets like Starz could become significantly more valuable. For Byron Allen—whose career began as a stand-up comedian before evolving into one of the most prominent independent media owners in America—the investment may represent another calculated step in a decades-long strategy built around media ownership and long-term growth.
Related Coverage
- Byron Allen Acquires Stake in Starz – Hollywood Reporter
- Starz Spin-Off from Lionsgate: What It Means for Streaming – Variety
- Byron Allen’s Media Acquisitions: Building a Modern Empire – Forbes
- Starz in the Streaming Wars: How It Compares – CNBC
- Why Byron Allen is Betting on Streaming Platforms – Deadline
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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