Consumer Corner
Identifying brands as Black-owned can pay off for businesses Draft
A study reveals that labeling restaurants as Black-owned boosts sales and traffic, particularly in liberal areas, highlighting the potential of visibility for minority-owned businesses.
Oren Reshef, Washington University in St. Louis; Abhay Aneja, University of California, Berkeley, and Michael Luca, Johns Hopkins University
Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study.
In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its effect. So we analyzed more than two years of data from Yelp.
We found that restaurants labeled as Black-owned saw a 65% increase in online traffic, more searches and calls, and higher sales through food orders and in-person visits. These results suggest that for many Black-owned businesses, a simple change in their visibility can create new opportunities for growth.
However, the impact varied by location. The gains were strongest in politically liberal areas and places with lower levels of implicit racial bias, as measured by regional variation in implicit-association test scores. This suggests that platforms are in part channeling, as opposed to creating, customer demand. Interestingly, white customers drove most of the increase, suggesting the label helped raise awareness of businesses they might not have considered before.
This wasn’t just a 2020 trend – in follow-up analyses, we found similar results among businesses that opted into the feature later. We also collaborated with the online furniture company Wayfair, which launched a “Black Maker” label on its site in 2023, and found that it led to a 57% increase in web traffic. Finally, Yelp rolled out a Latino-owned label on the platform late that year, which led to a similar increase in consumer engagement.
Why it matters
This research has implications for business owners, digital platforms and policymakers. Growing awareness of racial inequality – partially driven by the Black Lives Matter movement, especially after the murder of George Floyd in 2020 — has led to increased corporate and customer interest in supporting minority-owned businesses. It also led many companies to make commitments to promote racial equity.
However, more recently, many companies have dismantled these efforts. For instance, Target recently announced that it was eliminating its program to spotlight Black-owned businesses. Our findings suggest that increasing the visibility of minority ownership – a relatively low-cost change – can substantially improve economic outcomes for Black-owned businesses.
Our results also show that diversity initiatives aren’t just about warm and fuzzy feelings. Businesses should measure and evaluate their impact to ensure their programs are effective. A well-designed program can benefit the bottom line, while a poorly designed one risks being ineffective or even counterproductive.
So it’s important to acknowledge the potential risks. Past research, including some of our own, indicates that revealing racial identity sometimes can lead to discrimination or backlash. While our findings suggest that labeling can have positive effects, a poorly implemented policy can backfire. Yelp’s initiative design empowered users looking to support Black-owned businesses while allowing other users to continue searching in alternative ways.
That means policy design is crucial. What matters isn’t just what information is revealed, but also how it’s communicated. Our analysis shows that customer demand and preferences vary considerably across locations and demographics, meaning that context also matters.
What still isn’t known
While our research suggests that businesses experienced economic benefits from adopting the label, it’s crucial to understand which policy designs work best in the long run. For instance, Yelp’s program used an opt-in feature, which may have contributed to its success.
However, open questions remain. How are platforms affected by labeling businesses? What other types of labels might be impactful, and for which types of businesses? Could some interventions backfire?
Another key question is, which customers respond to racial identity disclosures? Recent advances in data analytics can help companies refine their strategies, making it easier to target the right consumer groups for more effective initiatives.
Ultimately, our study is a step toward understanding how transparency and visibility can shape economic outcomes. It highlights a diversity initiative that has benefited both customers and businesses, and provides a road map for companies that want to design initiatives that matter. And, more broadly, it speaks to a question facing all companies: How can companies better understand and shape their societal footprint?
The Research Brief is a short take about interesting academic work.
Oren Reshef, Assistant Professor of Strategy and Entrepreneurship, Washington University in St. Louis; Abhay Aneja, Assistant Professor of Law, University of California, Berkeley, and Michael Luca, Director, Technology and Society Initiative, Carey Business School, Johns Hopkins University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Automotive
Gas prices have a $5 tipping point: New research shows when Americans start looking at EVs
Gas prices have a $5 tipping point: New research shows when Americans start looking at EVs
(Tiffany Miller for Hyundai) There is a moment at the gas pump when the number staring back at you stops feeling routine.
You expect the total to land somewhere familiar. And then, one day, it doesn’t. Not dramatically higher. Just high enough to feel different. Enough to make you pause before tapping your card.
According to new research from Hyundai Motor America, that moment is not hypothetical. For more than a third of American drivers, it has already happened. And for many, once it does, something shifts that does not quite shift back.
For 42% of Americans, pulling up to a pump now brings frustration or outright dread. Most have made peace with the routine, even if 39% describe their gas spend as “frustrating but expected.”
The experience at the pump hasn’t changed. The emotional weight of it has.
Most drivers have a number in their head where the math shifts. For 23% of those surveyed, $5 per gallon is where they would seriously start considering alternatives to a gas-powered vehicle. Not everyone will be moved by price, and 29% say they would not consider alternatives based on gas costs at all. But for a meaningful share of Americans, the tipping point is specific. It is a number on a sign, and many have seen it before.
More than one-third of Americans surveyed say a recent fill-up has already prompted them to research electric vehicles, and 23% say it has happened more than once.
What comes next is rarely dramatic. Some compare models or brands. Some search online. Some find themselves on an automaker’s website, further along than they expected to be. Most do not act on this impulse right away. But for a growing number, the pump is where the question starts.
The shift is real but uneven. If gas prices rose significantly and stayed high, 46% of those surveyed say they would be likely to seriously research an EV. Yet most Americans are still somewhere between curious and committed.
The pitch for electric vehicles is simple. Never stop for gas again. Nearly half of Americans say they would absolutely take that deal.
The transition is not frictionless. Charging access and range anxiety remain the top concern for 28% of potential buyers, and simple comfort with the status quo runs just as deep.
The desire to leave the pump behind is real. So is everything standing in the way.
The move toward electric vehicles is often framed as a long-term decision made with spreadsheets and incentive calculators, but for many Americans, it begins somewhere smaller. A routine fuel stop. A number that lands differently. A moment of hesitation before the receipt prints.
Methodology
Hyundai Motor America commissioned Atomik Research to conduct an online survey of 1,000 adults throughout the United States. The margin of error is plus or minus 3 percentage points at a 95% confidence level. Fieldwork was conducted between April 3 and April 6, 2026.
Atomik Research, part of 4media group, is a creative market research agency.
Photo courtesy of Shutterstock (woman at gas pump)
SOURCE:
Hyundai
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Last Updated on May 11, 2026 by Daily News Staff
5 Tips for Gardening with Kids
(Feature Impact) Gardening is a simple way to bring families together while simultaneously teaching kids hands-on lessons about nature, responsibility and healthy living. Whether you have a backyard garden, a few containers on the patio or are looking for a starting point, getting your children involved in planting and caring for plants can spark curiosity and create lasting memories.
To get started, consider these family-friendly tips:
- Start Small
Begin with a manageable project, such as a few containers, a small garden bed or a single planter box. This helps keep the experience fun rather than overwhelming and allows children to see progress quickly.
- Let Kids Choose the Plants
Giving your children a say in what goes into the garden can help build excitement and a sense of ownership. Ask them to pick a few colorful fruits, vegetables or flowers that grow quickly, such as sunflowers, cherry tomatoes, mint, sugar snap peas or marigolds.
- Give Them Their Own Space
Kids feel proud when they have something that’s their own. Consider assigning each child a small plot, container or row in the garden. Let them be responsible for watering, planting and checking on their plants.
- Use Kid-Sized Tools
Little hands typically work best with tools designed just for them. Small watering cans, lightweight trowels and child-sized gloves help kids participate safely and comfortably.
- Encourage Creativity
Gardens don’t have to be all work. Add some fun to the process by adding artistic touches. Projects such as decorating pots, painting plant markers or creating a fairy or butterfly garden can keep imaginations engaged as well.
From the first tiny sprout to the final harvest, find more family-friendly gardening advice at eLivingtoday.com.
Photo courtesy of Shutterstock
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
laundry and cleaning
Room-by-Room Tips for Clutter-Free Spaces
Clutter-Free Spaces: A well-organized home isn’t about perfection. Experts often recommend tackling organization one room at a time, sorting items into categories like keep, donate or discard before finding the right storage solutions. If your home could use a refresh, start small and work your way through each space with these organization tips.
Last Updated on May 10, 2026 by Daily News Staff
Room-by-Room Tips for Clutter-Free Spaces
(Feature Impact) A well-organized home isn’t about perfection. It’s about creating systems that make everyday life easier. When everything has a place, it’s simpler to maintain and keep clutter from creeping back in.
Experts often recommend tackling organization one room at a time, sorting items into categories like keep, donate or discard before finding the right storage solutions. If your home could use a refresh, start small and work your way through each space with these organization tips.
Entryway
A dedicated “drop zone” ensures items used daily don’t end up scattered throughout the house. However, the entryway is also one of the easiest places for clutter to pile up. To keep it tidy:
- Install wall hooks for coats, bags and backpacks
- Use a small bench or basket for shoes
- Add a tray or bowl for keys, sunglasses and everyday essentials
Kitchen
One of the most-used rooms in nearly every home, kitchen organization is key to making daily routines smoother. To stay organized:
- Clear unnecessary items off countertops
- Group pantry items by category, such as snacks, baking supplies and canned goods
- Store rarely used appliances in cabinets or a pantry
Living Room
Living rooms often serve many purposes, from relaxing and entertaining to working or studying. The key is creating storage that blends seamlessly with your decor:
- Use decorative baskets for blankets, magazines and toys
- Choose furniture with hidden storage like ottomans or coffee tables
- Keep remotes and small electronics in a designated tray or organizer
Bedroom
Your bedroom should feel like a sanctuary. Too much clutter can make it harder to relax and unwind. To maintain order:
- Keep only essential items on nightstands
- Rotate seasonal clothing to free up closet space
- Use under-bed storage bins for extra linens or off-season clothes
Bathroom
Bathrooms often have limited space, so smart storage solutions are essential:
- Keep countertops clear except for frequently used products
- Separate backup supplies from daily-use items, which should be stored for quick access
- Use over-the-door organizers for towels or extra storage
Home Office
Whether you work remotely or simply manage household tasks, an organized office helps you stay focused. To improve productivity and reduce distractions:
- Digitize or recycle unnecessary paperwork
- Use desk trays and organizers for supplies
- Create labeled folders or a filing system for important documents
Storage Areas
Garages, basements and storage rooms can quickly become catch-all spaces. A little planning can make them much easier to manage:
- Label bins for seasonal decorations, tools or sports equipment
- Use shelving and wall storage to maximize vertical space
- Keep an inventory list for larger storage areas
With a little planning and the right habits, a well-organized home becomes easier to maintain. Find more ideas at eLivingtoday.com.
Photo courtesy of Shutterstock
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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