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New York City’s Largest Indoor Pickleball Destination Opens in THE PENN DISTRICT on April 15th as Life Time Expansion Continues

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NEW YORK /PRNewswire/ — As New Yorkers’ passion for pickleball and all things wellness continues to grow, Life Time (NYSE: LTH), is bringing an entirely new experience to office workers, commuters and neighborhood residents in the heart of THE PENN DISTRICT, with the opening of Life Time PENN 1 on April 15.

Life Time PENN 1 covers 54,000 square feet with debut of seven, street level pickleball courts and massive group training space, adding to the to boutique studios, recovery and rejuvenation floors.

The completion of the 54,000-square-foot luxury athletic club transforms the street level experience of the recently redeveloped 2.5-million-square-foot PENN 1 office tower with the debut of seven, street level pickleball courts – the most in New York City – along with the unveiling of a massive space for Life Time’s exclusive AlphaGTX, and UltraFit signature group training programs. The pickleball courts are available for reservations for open play, mixers, leagues, clinics and tournaments and the training space will offer more than 50 classes weekly by the city’s top coaches and personal trainers.

“Life Time continues to gain tremendous momentum across Manhattan and Brooklyn because of our incredible people, programs and places, including this new iconic destination at PENN 1,” said Parham Javaheri, Chief Property Development Officer and President of Club Operations. “The transformation of The PENN DISTRICT has been exhilarating to watch under the expertise of Vornado Realty Trust and brings Life Time to a whole new level in New York. We’re proud to be the wellness anchor for this entire area.”

The opening of the pickleball and training space complements Life Time’s thriving Class Collection boutique studios with nearly 60 classes offered weekly, and a functional training floor featuring state-of-the-art cardio and strength-based equipment, and dedicated spaces for recovery, relaxation and stretching with Life Time’s Dynamic Personal Training team. Members also have access to luxurious dressing rooms with saunas showers, plush amenities and complimentary lockers, and a juice bar with Life Time’s proprietary nutritional products. In total, the club covers a portion of three floors of the office tower.

As part of the redeveloped 55-story building, which sits directly atop Penn Station and serves global office tenants, Life Time is readily accessible to hundreds of thousands of daily commuters, visitors and locals alike.

“Life Time PENN 1 is a core piece of our vision for The PENN DISTRICT as a vibrant and welcoming community powered by the highest-quality amenities and operators,” said Glen Weiss, Executive Vice President of Office Leasing and Co-Head of Real Estate at Vornado. “From health and wellness options to an array of dining selections and inspired social spaces, The PENN DISTRICT offers residents, commuters, and visitors endless ways to come together, day and night and we’re thrilled Life Time Pickleball is a part of it.”

Life Time at PENN 1 is located at 250 West 34th Street and is open Monday through Friday from 6 a.m. to 9 p.m. and Saturday and Sunday from 7 a.m. to 7 p.m. It’s open for anyone to join with a Signature Membership or a Premier Membership, which includes pickleball. Both include access to all Life Time destinations nationwide and in Canada. Day passes are also available.
For additional information, visit lifetime.life/PENN1.

In addition to the completion at PENN 1, Life Time continues to grow its presence in New York City with plans to open Life Time Atlantic Avenue on April 19. Additional planned locations include The Brooklyn Tower and Park Avenue South.

Life Time debuted in 2016 with Life Time Sky (605 W. 42nd Street). Since then, the Company has opened at the Ocean Residence in Battery Park (1 West Street); in the former New York Health & Racquet clubs at 23rd Street (Between 5th and 6th), NoHo (62 Cooper Sq.), and Midtown (110 W. 56th Street); the One Wall Street development (29 New Street), and at Front & York in Brooklyn (168 Front St., Brooklyn). Life Time’s opened its first permanent indoor pickleball courts in Manhattan at Life Time Sky in February 2023.

About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time Digital app. The Company’s healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 37,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.

About Vornado Trust Realty
Vornado is a fully integrated real estate investment trust (“REIT”) with a portfolio of premier New York City office and retail assets and the developer of the new PENN DISTRICT. While concentrated in New York, Vornado also owns the premier assets in both Chicago and San Francisco. Vornado is a real estate industry leader in sustainability, with over 27 million square feet of LEED-certified buildings and over 23 million square feet at LEED Gold or Platinum.

SOURCE Life Time, Inc.

documentaries

‘Dreambreaker: A Pickleball Story’ – Witness the Rise of a Global Phenomenon

Experience the triumphs and trials of pickleball’s rise in ‘Dreambreaker: A Pickleball Story’ – a captivating documentary featuring Mike Sleeves Sliwa.

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An illustration of people playing pickleball, a paddle sport, with the ball in mid-air.


At TNC Network, we have been working on two major projects starting in 2022. STM Daily News and Sleeve’s Senior Pickleball Report (Sleeve’s SPR), and it’s been one heck of a journey.

Both projects have been progressing nicely, but there is some exciting news on the Sleeve’s SPR side. In late ’22, Mike Sleeves Sliwa was approached by Ashley Underwood via email and asked if he would participate in her upcoming documentary. Mike, after a phone conversation with Ashley, said yes. A year and a half later, the project is about to hit the festival circuit.

Dreambreaker: A Pickleball Story, the documentary, was filmed for a tumultuous span of two years, documenting the transformation of America’s fastest-growing sport, from retirement communities to the New York Stock Exchange. This cinematic piece provides an intimate glimpse into the pioneers who pioneered a fresh professional sport. Amidst the ensuing frenzied competition, a fierce rivalry arises to claim dominance in this novel sporting domain. As the ego and ambition of warring Texas billionaires collide, the pickleball pros find themselves entangled, witnessing the shattering of bonds and the betrayal of friends.

The story depicted in “Dreambreaker: A Pickleball Story” is distinctly American, as it forces us to grapple with the best and worst of capitalism’s role in sports and in our collective pursuit of the American Dream. The film’s runtime is set at 88 minutes, directed by Ashley Underwood, Seth Porges, and Mary Pilon.

Mike Sleeves Sliwa has indeed reached a significant milestone with his involvement in the development of the Sleeve’s SPR channel and podcast. His dedication and commitment to pickleball are highlighted in his participation in the documentary. We congratulate Mike on this remarkable achievement and look forward to the release of Dreambreaker: A Pickleball Story to witness his contributions and the captivating journey it portrays.

If you would like to know more about ‘Dreambreaker: A Pickleball Story’, please visit the website: https://watch.eventive.org/sfdocfest2024/play/6620f254a0b34b0058b26d1b

https://stmdailynews.com/sleeves-senior-pickleball-report/
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News

Pickleball Kingdom: Conquering the World, One Court at a Time

Pickleball Kingdom sets its sights on global dominance, partnering with Franchise India Group to expand into the Middle East. #PickleballPower

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In 2024, the world of sports was on the cusp of witnessing a new era unfold. Pickleball, regarded as the fastest-growing sport in America, was set to take the global stage with Pickleball Kingdom at the helm. Breaking new ground, the premier indoor pickleball facility announced a groundbreaking partnership with Franchise India Group, paving the way for its expansion into the Middle East.

"Photo: A group of enthusiastic pickleball players in action at Pickleball Kingdom indoor facility."
Pickleball Kingdom in Arizona

The Global Ambition:
Ace Rodrigues, the Founder and CEO of Pickleball Kingdom, couldn’t contain his enthusiasm about this international expansion. His longstanding vision of taking the sport to a worldwide audience was finally becoming a reality. With 140 locations already in queue across the United States, the deal with Franchise India Group would double that number almost overnight.

A Strategic Partnership:
Franchise India Group Chairman, Gaurav Marya, shared in the excitement about partnering with Pickleball Kingdom. Recognizing the sport’s immense popularity and exponential growth, he hailed Pickleball Kingdom as the leader of the movement. Together, they would spearhead the international expansion of pickleball, promising to revolutionize the sport as we know it.

Franchise Opportunities:
Franchise India Group wasted no time in accepting applications from interested parties seeking to become franchisees of Pickleball Kingdom. They sought experienced entrepreneurs who understood the value of being pioneers in this global movement. With key stakeholders established for each territory, Pickleball Kingdom’s expansion would be well-supported.

Explosive Growth:
Pickleball had experienced an impressive growth rate of over 224% in the past three years, resulting in an astounding 36.5 million players in the United States alone. However, the demand for courts had outpaced supply. This is where Pickleball Kingdom’s franchise model created a winning solution. Their climate-controlled indoor facilities not only provided courts but also offered lessons, leagues, tournaments, parties, team-building events, and refreshments.

Strategic Expansion Plans:
Rob Streett, COO of Pickleball Kingdom, highlighted the strategic importance of partnering with Franchise India Group. The collaboration marked only the initial phase of the brand’s expansion plan, focusing on establishing a strong presence in the Middle East. This strategic move would ensure that the sport’s popularity and impact would be maximized in this new region.

Ambitions and Dreams:
Filled with enthusiasm and ambition, Ace Rodrigues declared that the time had come for pickleball to conquer the international stage. The goal was to establish a presence in every country within five years. As he looked ahead, he eagerly anticipated a world where the words “Welcome to the Kingdom!” would be uttered in every language spoken around the globe.


The stage was set, and the world was about to witness the rise of pickleball to unprecedented heights. With Pickleball Kingdom leading the charge and supported by a strategic partnership with Franchise India Group, pickleball was poised to become the first global powerhouse in the sport. From a grassroots phenomenon to an international sensation, pickleball has truly become the sport of choice for millions worldwide. The journey ahead promised excitement, growth, and the universal language of friendly competition: pickleball.

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pickleball and sports exclusive

Pickleball Kingdom Coming to Canada

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ONTARIO, Canada, April 17, 2024 /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball franchise in the world continues its massive global expansion by coming to Canada. The United States based company confirmed its commitment to opening clubs in Canada, starting immediately with multiple clubs in Ontario.

Founder and CEO of Pickleball Kingdom, Ace Rodrigues, stated, “Canada gave us hockey and what a blessing that’s been. We’re excited to return the favor and export the fastest growing sport in the world, pickleball, to our neighbors in the north.”


Currently, Pickleball Kingdom has 140+ clubs built or being built out in the United States.  Additionally, early this week, the company announced its agreement with Franchise India Group to open clubs in Dubai, India, and Abu Dhabi, with the rest of the UAE to follow.

The Pickleball Kingdom experience extends beyond just courts. Members and visitors can participate in a variety of activities, including lessons, leagues, tournaments, and open play sessions. On-site refreshments fuel friendly competition, while a dedicated mobile app allows for easy court reservations and even captures video highlights for players to relive their favorite on-court moments.

COO of Pickleball Kingdom, Rob Streett, added, “Canada is such a beautiful country, but its weather is not ideal to play pickleball outdoors. We’re looking forward to offering Canadians a chance to learn and play the fastest growing sport in the world all year round.  Especially with their families.”

Pickleball Kingdom is now accepting inquiries from interested parties to get involved with the movement. They are seeking seasoned businesspeople who value the advantage that comes with being a first market mover. Those who desire to have a conversation with Pickleball Kingdom should submit their request through their website: www.pickleballkingdom.com/franchise.

Pickleball has seen a growth rate of over 224% over the last three years, resulting in an estimated 36.5M pickleball players in the United States alone. And remarkably, 45% of them say they plan on playing more pickleball over the next year, according to YouGov.

David Haynie, CPO of Pickleball Kingdom, commented, “Universally, the biggest complaint against pickleball is that there aren’t enough courts to meet the demand to play. Once our clubs are built throughout Canada, we will not only meet the existing needs but create an introductory path into this great sport for people who don’t currently play.”  

CEO Ace Rodrigues concluded, “We’ve had people from Canada visit Pickleball Kingdom ever since we’ve opened. And we have more than a few ‘snowbirds’ as members who are Canadian residents. This overwhelming demand expedited the decision to open up the country. Soon there will be Pickleball Kingdoms all over Canada!”

SOURCE Pickleball Kingdom

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