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March 4-7, 2025, marks a momentous occasion in the world of innovation at Expo West, and we’re thrilled to share the exciting news about the strategic partnership between two pioneers: Ketone Labs and Blue Pacific Flavors. This collaboration aims to revolutionize the functional beverage landscape with the introduction of goBHB®-powered drinks, combining science-backed formulation with mouthwatering flavors.

What’s Buzzing at Expo West?

Set in the vibrant city of Anaheim, California, Expo West 2025 is the place to be for industry professionals and health enthusiasts alike. Visitors can look forward to an exclusive sneak peek at groundbreaking non-stimulant energy beverages that harness the power of goBHB®. These innovative drinks stand out by delivering clean, sustained energy without the jitters associated with caffeine or taurine.

The Power of goBHB®: Fueling a Healthier Future

At the core of this partnership is goBHB®, a game-changing innovation that promises to uplift our daily wellness routines. Here’s a breakdown of what makes these beverages stand out:

• Brain Health: The cognitive benefits of goBHB® are remarkable! It enhances mental clarity and focus, making it perfect for those long workdays or study sessions.
• Gut Health: With specially designed formulations that support the microbiome, these beverages are as much about feeling good on the inside as they are about revitalizing your energy levels.
• Metabolic Energy: goBHB® serves as a rapid source of fuel, enabling endurance and performance, whether you’re hitting the gym or navigating a busy day.

Meet Our Innovators

Industry veterans Donald F. Wilkes, CEO of Blue Pacific Flavors, and Rob C. Rogers, Founder of Ketone Labs, are enthusiastic about this partnership and the future it holds. With Donald’s extensive experience in flavor science and beverage formulation and Rob’s commitment to pushing the boundaries of metabolic health, this collaboration is set to redefine expectations.

“In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®,” Wilkes stated. “It’s a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today’s functional beverage landscape.”

Echoing this sentiment, Rob C. Rogers shared, “goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is pivotal in unlocking its full potential.”

Tantalizing Taste Meets Cutting-Edge Science

One of the most exciting aspects of this partnership is the introduction of several unique and innovative flavored products, all developed by Blue Pacific Flavors. The day is coming when functional health drinks aren’t just good for you—they’ll taste fantastic too!

Will you be attending Expo West 2025? Be sure to visit Booth #4373 for a chance to sample these extraordinary beverages and see firsthand how goBHB® can integrate into your lifestyle. Attendees will have the opportunity to engage with the experts behind these innovations and learn more about the intersection of delicious flavor and health-conscious formulation.

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Join Us on This Journey!

As we embark on this exciting journey in functional nutrition, we invite you to stay connected and follow along. Together, Ketone Labs and Blue Pacific Flavors are committed to delivering the next generation of delicious, effective, and innovative products tailored to modern consumer needs.

Let’s Change the Way We Think About Nutrition

Join us at Expo West 2025, and be part of the exciting new wave of functional beverages that promote brain health, gut health, and metabolic energy without compromising on flavor. The future of wellness awaits—let’s explore it together! 🥤✨

For more updates, follow us on our social media channels and explore the fascinating world of goBHB® and its incredible potential! See you in Anaheim!

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As the glitz and glamour of Hollywood’s biggest night draws near, anticipation fills the air. This year, on March 2, 2025, the Oscars® will once again illuminate the entertainment industry, and Tequila Don Julio is ready to help celebrate in style. Returning for the eighth consecutive year as a proud partner of the Governors Ball—the official after-party of the Academy of Motion Picture Arts and Sciences—Tequila Don Julio is set to dazzle with a cocktail experience that pays homage to both film and culture.

Crafting an Exquisite Cocktail Experience

In collaboration with globally acclaimed mixologist Charles Joly and the acclaimed Handshake Speakeasy from Mexico City, Tequila Don Julio has curated a stunning lineup of signature cocktails that draw inspiration from the rich, vibrant flavors of Modern Mexico. Each cocktail promises to elevate the evening, ensuring that every sip is as memorable as the moments celebrated on stage.

“Each cocktail gets the star-studded treatment with Tequila Don Julio at the foundation,” says Joly. “It’s an incredible honor for us to show up with celebratory cocktails made just for that night.” With this level of thoughtfulness, Tequila Don Julio is ready to impress not just the stars walking the red carpet, but also those tuning in from home.

A Toast to Resilience

This year’s festivities carry an added layer of significance, as Tequila Don Julio has pledged $500,000 to support Los Angeles fire relief efforts. In the wake of the devastating wildfires that have impacted the community, the brand is stepping up to lend a helping hand, emphasizing their commitment to the city that has been a second home for them.

Tequila Don Julio is partnering with affected Mexican artists to auction unique artwork pieces via Charitybuzz.com, with proceeds directed towards the Another Round Another Rally’s Disaster Relief Fund. This endeavor not only supports the artistic community but also provides essential relief to hospitality workers affected by the wildfires.

Icons in a Glass

The cocktail selection debuting at the Governors Ball includes an impressive array of concoctions, designed to impress even the most discerning palates. Here are a couple of standout creations:

Golden Age Gimlet
By Handshake Speakeasy
This refreshing cocktail features:

• 1 ½ oz Tequila Don Julio Blanco
• 1 ½ oz Fresh Pineapple Juice
• ¾ oz Fresh Lime Juice
• ½ oz Vanilla Syrup

Preparation: Combine all ingredients in a shaker with ice, shake thoroughly, and strain into a chilled coupe glass. Garnish with an olive.

The Clear Winner
By Charles Joly
A delightful mix that brings out the best in Tequila Don Julio Reposado:

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• 1 ½ oz Tequila Don Julio Reposado
• ½ oz Fresh Lime Juice
• ¾ oz Fresh Grapefruit Juice
• 1 oz Tamarind Syrup
• 1 ½ oz Hibiscus Tea

Preparation: Combine all ingredients in a shaker with ice, shake vigorously, and strain into a Collins glass over a large format ice cube. Garnish with a citrus slice.

Celebrating with Responsibility

As Hollywood’s brightest stars gather for a night filled with laughter, tears, and heartfelt speeches, Tequila Don Julio encourages everyone—both in-person and at home—to celebrate responsibly. With innovative cocktails and a commitment to community support, Tequila Don Julio is not just raising glasses; they are raising hopes for a brighter future in Los Angeles.

In a industry where celebration often goes hand-in-hand with giving back, Tequila Don Julio is a refreshing reminder that one can enjoy the good times while also uplifting those in need. So, as you gear up for Oscars® night, why not mix up a signature cocktail, toast to the resilience of the community, and enjoy the magic of cinema with a twist of Mexico?

For updates on the auction and cocktail recipes, follow @donjuliotequila on social media. Here’s to Hollywood’s biggest night—you won’t want to miss a moment! Cheers! 🥂

ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.

**Amount donated excludes credit card fees and auctioneer’s fees. Minimum bid for each artwork, $5,000. No bid accepted/no donation made if auction reserve price is not met. Must be 21+ with valid credit card to place bid. Auction dates: 2/25/2025 -3/11/2025. Auctioneer: CharityBuzz, LLC, 437 Fifth Avenue, New York, NY 10016. Donation made to Another Round Another Rally, https://AnotherRoundAnotherRally.org, 1 N 1st Street Suite 7245, Phoenix, AZ 85004. Winning bids may not be tax deductible.

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SOURCE Tequila Don Julio

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and let your entertainment journey begin!

In a delightful fusion of cinematic artistry and whiskey craftsmanship, Redbreast Irish Whiskey has announced its partnership with acclaimed Irish actor Andrew Scott and the prestigious SXSW Film & TV Festival to launch ‘Redbreast Unhidden.’ This ambitious initiative aims to celebrate and showcase the hidden gems within the film industry, providing talented filmmakers with a platform to shine and audiences with a chance to discover unique stories.

A New Era for Film and Whiskeys

The ‘Redbreast Unhidden’ campaign marks an exciting chapter in Redbreast’s new global initiative, ‘Quite the Find,’ which emphasizes the joy of discovery. Just as the first sip of Redbreast reveals a complex tapestry of flavors, this partnership seeks to uncover extraordinary films that might otherwise fly under the radar. The campaign is a testament to both the art of filmmaking and the tradition of whiskey-making that Redbreast has perfected over the last century.

Nodjame Fouad, CEO of Irish Distillers, expressed the essence of this collaboration beautifully when he said, “We invite whiskey enthusiasts and newcomers on a journey that celebrates craftsmanship, character, and complexity in the creative worlds of whiskey and film.” Redbreast’s rich and complex profiles perfectly mirror the multifaceted stories told by independent filmmakers, making this partnership a match made in creative heaven.

Handpicked by Talent: The Short Films Selection

At the heart of ‘Redbreast Unhidden’ lies an exciting selection of six short films that exemplify the spirit of this initiative. Curated by Andrew Scott, the films span a variety of genres, reflecting themes of authenticity, resilience, and discovery. Here’s a glimpse at the exceptional works that will be showcased at SXSW:

1. One Day This Kid by Alexander Farah
2. Entre Tormentas by Frank Zayas
3. Nervous Energy by Eve Lui
4. Sweetbriar by Danny Rivera
5. Brief Somebodies by Andy Reid
6. I’m The Most Racist Person I Know by Leela Varghese

Each film captures a unique perspective, ranging from poignant dramas to clever comedies, inviting audiences to engage with pressing societal themes like identity, familial love, and personal struggles.

Celebrating Emerging Voices with the ‘Redbreast Unhidden Award’

The collaboration doesn’t stop at showcasing remarkable films; it also aims to uplift emerging voices in the industry. At this year’s SXSW Film & TV Festival, the inaugural ‘Redbreast Unhidden Award’ will be presented. One deserving filmmaker will be honored with a financial award, providing them the support needed to pursue their artistic vision. Andrew Scott himself will participate in selecting the winner, embodying the initiative’s aim to nurture the next generation of creators.

An Invitation to Experience Cinema Like Never Before

From March 11 to 13, 2025, Redbreast will host a series of immersive events at SXSW, inviting attendees to enjoy curated film screenings and explore a hidden speakeasy cinema-inspired bar. For those unable to attend the festival in Austin, fear not! Redbreast is also bringing the spirit of SXSW to major cities across the globe with exclusive film and cocktail experiences, allowing fans to uncover hidden gems from the comfort of their local community.

As Francis Román, Senior Film & TV Programming Manager at SXSW, aptly put it, “The beauty of programming is finding those hidden gems.”

Join the Adventure

The ‘Redbreast Unhidden’ platform opens up a world of discovery for film lovers and whiskey aficionados alike. Whether you’re a long-time fan of independent cinema or new to the scene, this initiative encourages exploration and appreciation for the artistry behind the camera.

To dive deeper into this collaboration, discover the films being showcased, and stay updated on local events, head to Redbreast’s SXSW page and follow @RedbreastUS on social media.

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So, pour yourself a glass of Redbreast, sit back, and prepare to embark on a cinematic journey that will surely reveal stories worth discovering! Cheers to celebrating creativity and the joy of the unexpected!

Follow Redbreast on social:
Instagram @RedbreastUS
Facebook @RedbreastSinglePotStill  

About Irish Distillers

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits and wines. Led by Jameson, our brands are driving the success of Irish whiskey globally. Jameson is the world’s bestselling and most awarded Irish whiskey, a top 3 selling international whiskey brand and a top 10 international spirits brand, achieving +1% net sales growth globally in FY24. Our brands are exported to 130+ markets around the world.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son, and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.

In 2025, Midleton Distillery celebrates 200 years of distilling excellence by unveiling stories from the Irish Distillers archives and hosting a series of special whiskey launches and events.

We employ over 800 people across our operations in Cork, Dublin and Northern Ireland.

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About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

SOURCE Redbreast Irish Whiskey

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