Food and Beverage
Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions
A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.
Easter Is for Adults Now, Too
Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.
At some point, adults stopped pretending they were only buying Easter candy for the kids.
Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.
The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.
The Easter Bunny Has Entered the Group Chat
Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.
Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.
None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.
Candy as Culture, Not Just Confection
The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.
What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.
That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.
Why This Trend Matters
It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.
Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.
Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.
External Related Links
- Ferrero North America
- Ferrero Rocher Easter Products
- Kinder Easter Candy Collection
- Nutella Products and Brand Information
- PRNewswire Consumer Lifestyle News
Source: Ferrero North America via PRNewswire
The Food and Drink section at STM Daily News delivers fresh coverage on dining, drinks, recipes, and the food stories bringing communities together.
Food and Beverage
5 Tips to Make Hosting Easy and Fun
From celebratory parties to casual get-togethers, hosting is a wonderful way to bring people together, share laughs and make memories. Of course, planning and hosting can be quite a bit of work, so a little preparation can go a long way to ensure an enjoyable time for everyone, including the host.
5 Tips to Make Hosting Easy and Fun
(Feature Impact) From celebratory parties to casual get-togethers, hosting is a wonderful way to bring people together, share laughs and make memories. Of course, planning and hosting can be quite a bit of work, so a little preparation can go a long way to ensure an enjoyable time for everyone, including the host.
Follow these tips from the hosting experts at Bravo, makers of eco-friendly, high-performance paper towels, to plan your next gathering so it goes off without a hitch.
Keep the Menu Simple
Naturally, you want to make sure your guests are well-fed and happy, but trying to achieve a Michelin-star rating in your home kitchen is usually just a recipe for stressing yourself out. If you’re serving a meal, stick to some tried-and-true crowd-pleasers you can make in your sleep. Cook or bake in advance as much as possible so you’ll have less to worry about on the day itself.
Let Guests Know What to Bring
Good houseguests often enjoy contributing something, so make it easy for them – and yourself – by letting them know how they can help. You could ask one person to bring snacks, another to pick up beverages and a third to cover dessert. Potluck-style lunches or dinners are a great way to make sure everyone has enough to eat and drink while taking the pressure off just one person’s shoulders.
Have a Backup Plan
In case you’re arranging an outdoor get-together, remember the weather can betray you. Keep alternative plans on standby in case you need to move the party indoors. Tidy up your living areas and ensure there is enough seating for everyone attending. It doesn’t hurt to have indoor-friendly entertainment options available too – often, people are content to just sit and chat with one another, but depending on the crowd, classic party games can still be a hit.
Set Up Kids’ Zones
If you’ll be welcoming children to your home, provide one or two dedicated areas where they can safely play and enjoy themselves away from the rest of the action. Having an assortment of toys, games, coloring books, chalk, bubble wands and other sources of kid-friendly fun makes it easy for the whole family to have a great time.
Make Prep and Cleanup a Breeze
Keeping quality cleaning supplies on hand like Bravo paper towels means you can quickly wipe up spills and messes while you’re prepping. Then, after your guests depart, the strong, absorbent sheets make it easy to get your countertops sparkling again. They’re made with 75% curbside recycled paper and cardboard, making them sustainable-household-approved. Use them with water or your go-to cleaning solution before enjoying some well-deserved post-hosting relaxation in your fresh, clean home.
“Hosting can put paper towels to work, from quick countertop wipes to stuck-on foods and bigger cleanup jobs,” said chef and lifestyle expert Jamie Gwen. “Bravo has a clothlike feel that is soft on your hands, but it is still durable enough for scrubbing and strong enough to rinse and reuse.”
Find more smart cleaning tips at BravoTowel.com.
SOURCE:
Bravo
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recipes
The Nutrient-Packed Fruit Families are Adding to Their Fruit Bowls
Busy families are looking for snacks that do more than simply satisfy hunger – they want foods that deliver great taste along with meaningful nutrition. Nutrient-Packed Fruit? For a fresh twist on breakfast, brunch or an afternoon snack, try this Kiwi and Whipped Feta Toast.
The Nutrient-Packed Fruit Families are Adding to Their Fruit Bowls
(Feature Impact) Busy families are looking for snacks that do more than simply satisfy hunger – they want foods that deliver great taste along with meaningful nutrition. That’s one reason kiwifruit has become one of the fastest-growing fruits in the produce department with more shoppers discovering its sweet taste and impressive nutritional benefits.
With its vibrant golden flesh, smooth skin and juicy tropical-sweet flavor, an option like Zespri SunGold Kiwifruit makes it easy to enjoy a snack that’s as delicious as it is nourishing. Whether packed into lunchboxes, sliced over breakfast or enjoyed straight from the fruit bowl, it’s a simple way to add more nutrition to everyday routines.
Why Every Bite Matters
Kiwifruit is one of the most nutrient-dense fruits available, making it an ideal choice for busy families looking to maximize nutrition with minimal effort. When time is tight, choosing foods that deliver whole food nutrition becomes essential.
Naturally packed with vitamins and minerals, Zespri SunGold Kiwifruit provides 100% of your daily vitamin C needs in just one fruit. They also provide potassium to support normal muscle and nerve function, vitamin E to help protect cells from everyday damage and folate to support healthy cell growth and development.
Sweet Flavor, Endless Possibilities
The versatility of sweet kiwifruit allows it to pair beautifully with everything from smoothies and yogurt bowls to salads, desserts and savory dishes.
For a fresh twist on breakfast, brunch or an afternoon snack, try this Kiwi and Whipped Feta Toast. Creamy whipped feta, ripe avocado and slices of sweet kiwi come together for a delicious balance of vitamins, minerals and vibrant flavor that’s as nourishing as it is satisfying.
Discover more delicious ways to get more nutrition from every bite, including recipes, at Zespri.com.
Kiwi and Whipped Feta Toast
- 3/4 cup crumbled feta cheese
- 1/4 cup plain Greek yogurt
- 8 small rustic bread slices, 3/4-inch thick, toasted
- 2 Zespri SunGold Kiwifruit, peeled and thinly sliced
- 1 firm but ripe avocado, peeled, pitted and sliced
- extra-virgin olive oil
- fresh basil
- In small food processor, process crumbled feta cheese and Greek yogurt until smooth.
- Spread equal amounts onto bread slices and top with alternating slices of kiwi and avocado.
- Drizzle lightly with olive oil and sprinkle with basil before serving.
Optional: Add 1 tablespoon tahini sauce to feta for richer flavor.
Variation: Omit avocado and use three kiwis. Sprinkle lightly with chopped Kalamata olives. Drizzle with extra virgin olive oil and sprinkle with snipped fresh oregano and crushed red pepper flakes.
SOURCE:
Zespri
🍴 What’s your favorite food, recipe, or dining spot? Tell us in the comments! Then subscribe to the STM Daily News Food and Drink newsletter for fresh recipes, restaurant news, food trends, and delicious stories delivered straight to your inbox. Join our growing community of food lovers today!
(Family Features) Whether you’re lounging by the pool or hitting the trails for a family hike or bike ride, exposure to summer heat can leave you feeling dehydrated and fatigued.
Comprised of nearly 90% water and delivering essential electrolytes like potassium and magnesium, 100% orange juice can serve as a healthy complement to your hydration routine. These electrolytes are crucial in helping to maintain fluid balance and muscle function regardless of the time of year, but they’re especially important during the warmer summer months when you are exerting more.
Consider these unexpected ways Florida Orange Juice can help power your summer.
Support Immunity
100% orange juice isn’t just a tasty drink; it’s also packed with essential nutrients that support your immune system. An 8-ounce glass of 100% orange juice is an excellent source of vitamin C, plus it provides key nutrients such as folate, potassium and thiamin, as well as vitamin D and calcium (in fortified juices), that help support the immune system all year long.
Add Healthy Flavor to Meals
Fat-free, cholesterol-free and sodium-free with no added sugar, 100% orange juice is a healthy addition to any diet, adding a burst of flavor to favorite dishes. Consider using Florida Orange Juice as part of the marinade in these Orange Juice Citrus Chicken Kebabs or as a base for salad dressings to create a perfect balance that will delight your taste buds.
Electrolyte and Hydration Support
With many kids participating in summer sports and other outdoor demands on families during the warmer months, it can be difficult to provide your family with healthy, hydrating beverages. However, an option like this On-the-Go Orange Juice Sports Drink helps to replenish carbohydrates and electrolytes during and after physical activity, such as running, biking, exercising or playing sports.
Find more nutritious and delicious recipes to keep your family energized during summer activities at FloridaJuice.com.
Orange Juice Citrus Chicken Kebabs
Recipe courtesy of Aaron Himrod on behalf of the Florida Department of Citrus
Servings: 8 (2 kebabs per serving)
- 1 large Florida Orange, zest only
- 1 lime, zest only
- 1/2 teaspoon ground thyme
- 2 tablespoons vegetable oil
- 1/4 teaspoon granulated garlic
- 1 teaspoon salt
- white pepper, to taste
- 1 cup Florida Orange Juice
- 1 cup lemon-lime soda
- 2 pounds chicken tenders
- 8 wooden skewers
- To make marinade: In medium mixing bowl, combine orange zest; lime zest; thyme; oil; garlic; salt; white pepper, to taste; orange juice; and soda.
- Add chicken and completely coat with marinade. Cover bowl and place in refrigerator at least 1 hour.
- Soak wooden skewers in water 20-30 minutes.
- To make kebabs: Remove chicken from fridge and lace through each skewer using weaving motion. Repeat for all chicken tenders and set aside.
- When skewers are prepared, drizzle extra marinade over chicken.
- Heat grill to medium. Place chicken on grill. Cover and cook 3 minutes per side, or until center of meat reaches internal temperature of 170 F.
- Remove from grill and serve immediately, or cover with foil and serve later.
Tips: Cover kebabs with foil for at least 20 minutes after cooking to trap in flavor and juices.
Add vegetables to kebabs, if desired, to increase flavor
On-the-Go Orange Juice Sports Drink
Recipe courtesy of the Florida Department of Citrus
Servings: 1
- 8 ounces Florida Orange Juice
- 8 ounces water
- 1 pinch salt
- Mix orange juice and water.
- Add pinch of salt.
- Pour into small bottle or reusable pouch.
SOURCE:
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