Food and Beverage
Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions
A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.
Easter Is for Adults Now, Too
Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.
At some point, adults stopped pretending they were only buying Easter candy for the kids.
Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.
The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.
The Easter Bunny Has Entered the Group Chat
Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.
Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.
None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.
Candy as Culture, Not Just Confection
The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.
What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.
That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.
Why This Trend Matters
It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.
Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.
Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.
External Related Links
- Ferrero North America
- Ferrero Rocher Easter Products
- Kinder Easter Candy Collection
- Nutella Products and Brand Information
- PRNewswire Consumer Lifestyle News
Source: Ferrero North America via PRNewswire
The Food and Drink section at STM Daily News delivers fresh coverage on dining, drinks, recipes, and the food stories bringing communities together.
Food and Beverage
Chili’s Drops a $6 “Bombshell Margarita” for July — Here’s What to Know
Chili’s is rolling out its July Margarita of the Month: the $6 Bombshell Margarita, available nationwide through July 31. Here’s what’s in it, where to find it, and what fans can expect from the limited-time menu drop.
Chili’s® is leaning into peak summer energy with a new July Margarita of the Month that feels tailor-made for group chats, watch parties, and post-episode booth debriefs. The chain’s Bombshell Margarita is available nationwide through July 31 for $6, positioning it as an easy, low-commitment add-on to a casual night out.
Inspired by the buzz of reality TV’s summer romances and the “did you see that?” conversations that follow, Chili’s is framing the drink as part of the moment—not just a seasonal menu item.
What’s in the Bombshell Margarita?
According to the company, the Bombshell Marg is a bright, sweet-and-citrusy mix built around:
- el Jimador® Blanco Tequila
- Monin® Dragonfruit
- Triple sec
- Strawberry puree
- House-made sour
The drink also comes with a custom “Bombshell vs. OG” swizzle stick (while supplies last), adding a playful, collectible touch that fits the theme.
Why Chili’s is tying it to pop culture
Chili’s says it’s seeing guests use its booths as the place to unpack the season’s biggest storylines—especially the romance-and-drama kind.
“We know our guests are breaking down the drama of the summer’s biggest romances with their friends, often sitting around booths right here at Chili’s,” said George Felix, chief marketing officer and executive vice president of Brinker International. “The Bombshell Marg is a fun way for us to recognize that passion and be part of the conversation in a way only we can — serving a great, affordable margarita.”
The bigger strategy: Margarita of the Month momentum
The Bombshell Marg is the latest entry in Chili’s long-running Margarita of the Month lineup. The brand reports it served nearly 30 million margaritas in 2025, and the monthly drops are designed to stay culturally relevant—pulling from trending flavors, seasonality, and whatever people are talking about right now.
For guests who track each release, Chili’s also promotes its Margarita of the Month Club at chilis.com/motmclub, where members can collect digital stickers, build streaks, and shop limited merch.
Merch drop: “I got a marg!” tank top
As part of the July rollout, Chili’s is also releasing a Bombshell-themed “I got a marg!” tank top, available July 1 at welcometochilis.com (while supplies last).
How to get the $6 Bombshell Marg
The Bombshell Margarita of the Month is available at participating Chili’s locations nationwide for $6 through July 31. Guests must be 21+ to purchase or consume alcohol.
For more information or to find a participating location, visit chilis.com.
About Chili’s Grill & Bar
Chili’s® Grill & Bar, founded in 1975, is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT). The company operates 1,600 restaurants in 29 countries and two territories, with more than 70,000 team members.
Chili’s is known for Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, and the brand says it hand-shakes more margaritas than any other restaurant brand in the U.S. Chili’s also notes it has raised more than $120 million for St. Jude Children’s Research Hospital over more than 20 years.For media inquiries, contact media.requests@brinker.com
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Food and Beverage
Support Your Brain with a Peanut-Powered Snack
Peanut-Powered Snack: Young or old, all can benefit from giving the brain a healthy boost. Emerging nutritional science makes it clear that good cognitive function goes beyond mental exercises as food can help shape memory, mood and cognitive health.
Support Your Brain with a Peanut-Powered Snack
(Feature Impact) Young or old, all can benefit from giving the brain a healthy boost. Emerging nutritional science makes it clear that good cognitive function goes beyond mental exercises as food can help shape memory, mood and cognitive health.
A study published the “Journal of the Prevention of Alzheimer’s Disease” found adults 60-80 years old who did not eat peanuts and peanut butter regularly were 30-50% more likely to perform poorly on tests measuring learning, memory, language, processing motor speed and attentiveness compared to those who did consumer peanuts and peanut butter. Additionally, research published in “Clinical Nutrition” highlighted a study of college students ages 18-33 which showed consumption of peanuts and peanut butter was associated with improved memory function and decreased anxiety, depression and stress.
Peanut butter is the key ingredient in these Protein Balls, a snack time favorite with a pinch of protein that serves as a perfect pick-me-up after a day in the office or following your favorite workout routine.
Despite their small stature, peanuts pack a nutrition punch. Their unique blend of various vitamins, minerals and bioactive compounds includes:
- Niacin, which can slow cognitive decline and reduce the risk for Alzheimer’s disease, according to the “Journal of Neurology, Neurosurgery and Psychiatry”
- Vitamin E, found to promote healthy brain aging and delay cognitive decline
- Resveratrol, believed to be beneficial in fighting against Alzheimer’s disease and other nerve degenerating diseases, per the “Journal of Biological Chemistry”
- P-coumaric acid, an antioxidant that appears to target the neurotransmitters in the brain that regulate mood, stress and anxiety
To find more ways to support your brain with the right nutrition, visit GAPeanuts.com.
Watch video to see how to make this recipe!
Protein Balls
Recipe courtesy of The Peanut Institute
Servings: 24
- 1 cup chunky peanut butter
- 1 tablespoon vanilla
- 1/4 cup honey
- 2 cups quick oats
- 2 tablespoons ground flaxseed
- 1/2 cup shredded coconut
- 1/2 cup dried, chopped cranberries
- 1/8 teaspoon iodized salt
- 1/4 cup water
- Using stand mixer, combine peanut butter, vanilla, honey, quick oats, flaxseed, coconut, cranberries, salt and water; mix until well combined.
- Form dough into 1-ounce portions and refrigerate 30 minutes before serving.
Nutritional information per serving: 130 calories, 7 g fat, 14 g carbohydrates, 3 g protein, 2 g fiber, 60 mg sodium.
SOURCE:
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Food and Beverage
Easy, Restaurant-Worthy Meals for Busy Days
Restaurant-Worthy Meals: When life gets busy, your home should be a place of reprieve, not extra stress – and that includes your kitchen. In seasons like this, rather than waiting for a table at your favorite restaurant or standing in line for takeout, turn to quick, easy recipes like this Garlic Parmesan Rice and Shrimp Skillet or Egg Roll in a Bowl.
(Feature Impact) When life gets busy, your home should be a place of reprieve, not extra stress – and that includes your kitchen. If you’re juggling work, chores, errands, hobbies, studies, a social life, caretaking or the other million-and-one things keeping your schedule full right now, the idea of spending an hour putting together a home-cooked meal might sound exhausting or downright impossible.
In seasons like this, rather than waiting for a table at your favorite restaurant or standing in line for takeout, turn to quick, easy recipes that offer nutritional balance and don’t skimp on flavor. By using pre-seasoned Minute Rice Cups – like the new, crave-worthy Garlic Parmesan to satisfy comfort cravings and Veggie Stir-Fry that lets you enjoy the flavor of takeout without the wait – you can have a flavorful base for your meals ready in 1 minute. You won’t even have to pull out the rice cooker or go scrounging in the spice cabinet.
If you’re craving a savory, cheesy dinner, this high-protein Garlic Parmesan Rice and Shrimp Skillet, ready in only 6 minutes, is an ideal choice for busy home chefs searching for that elusive balance between simple and sophisticated. Plus, the recipe can easily be adapted to your household’s tastes; try tossing some spinach or chickpeas into the skillet or swapping the shrimp for chicken or tofu.
To enjoy takeout flavors without the trip, opt for this restaurant-inspired Egg Roll in a Bowl recipe. Savor the umami notes of soy sauce and enjoy the convenience of tender onions, carrots and peas mixed into the stir-fry rice cup that forms the base of your meal. The toppings are what give this recipe its deconstructed egg roll vibe: flavorful sauteed cabbage joins crunchy wonton strips and a protein of choice for a bowl that comes together in just 20 minutes.
For more meal ideas to keep you going when life is moving quickly, visit MinuteRice.com.
Garlic Parmesan Rice and Shrimp Skillet
Prep time: 1 minute
Cook time: 5 minutes
Servings: 1-2
- 1 Minute Garlic Parmesan Rice Cup
- 1 tablespoon olive oil
- 8 ounces large shrimp, peeled and deveined
- 1 tablespoon lemon juice
- 1/4 teaspoon red pepper flakes
- 1 tablespoon fresh parsley, chopped
- lemon wedges, for garnish (optional)
- Heat rice according to package directions.
- In medium skillet, heat olive oil over medium heat. Add shrimp to skillet and cook until pink, about 3 minutes. Remove shrimp from skillet and set aside.
- In same skillet, add rice, lemon juice and red pepper flakes. Stir to combine and heat through, 1 minute. Return shrimp and stir to combine.
- Garnish with parsley. Squeeze lemon wedge over top, if desired, and serve.
Substitution: Use sauteed mushrooms or crispy tofu to make vegetarian.
Egg Roll in a Bowl
Prep time: 2 minutes
Cook time: 18 minutes
Servings: 2
- 1 Minute Veggie Stir-Fry Rice Cup
- 1/2 pound ground turkey or pork
- 1 cup coleslaw mix
- 1 garlic clove, minced
- 2 tablespoons soy sauce
- 1 teaspoon ginger, freshly grated
- 1/2 teaspoon sesame oil
- 1/2 cup fried wonton strips
- 2 tablespoons sweet and sour sauce
- Heat rice according to package directions.
- In large pan, cook meat over medium heat 10 minutes, or until browned and cooked through. Drain any excess grease.
- Add coleslaw, garlic, soy sauce, ginger and sesame oil to pan. Cook 8 minutes, or until coleslaw is softened. Add rice during final 4 minutes.
- Top with wonton strips, drizzle sweet and sour sauce and serve.
Tip: To add more vegetables, try mushrooms, bell peppers, snap peas or green onions. For extra spice, drizzle on sriracha or hot sauce of choice.
SOURCE:
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