Food and Beverage
Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions
A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.

Easter Is for Adults Now, Too
Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.
At some point, adults stopped pretending they were only buying Easter candy for the kids.
Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.
The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.
The Easter Bunny Has Entered the Group Chat
Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.
Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.
None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.
Candy as Culture, Not Just Confection
The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.
What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.
That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.
Why This Trend Matters
It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.
Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.
Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.
External Related Links
- Ferrero North America
- Ferrero Rocher Easter Products
- Kinder Easter Candy Collection
- Nutella Products and Brand Information
- PRNewswire Consumer Lifestyle News
Source: Ferrero North America via PRNewswire
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Food and Beverage
Make Mealtime Easier with These Air Fryer Recipes
When busy weeknights begin to make dinners feel more like a race against the clock than a chance to slow down, families need meals that come together quickly without defaulting to takeout. Whether you’re cooking for a busy weeknight or simply looking to try something new, recipes like Air Fryer Butternut Squash and Chorizo Tacos and Air Fryer Chicken Katsu Bowls can help you get more from your air fryer.

(Feature Impact) When busy weeknights begin to make dinners feel more like a race against the clock than a chance to slow down, families need meals that come together quickly without defaulting to takeout. One solution may already be sitting on your counter: an air fryer.
Air fryers are now found in 7 of 10 American homes, according to new consumer research from the National Frozen and Refrigerated Foods Association, but consumers are still learning how to use them beyond dinner, despite nearly 9 in 10 owners saying they’d like to discover more ways to get the most from their air fryer.
Nearly two-thirds (65%) of air fryer users said the appliance is faster than their oven, making it a convenient solution for everything from quick breakfasts and lunches to snacks and weeknight dinners. With the added convenience encouraging users to eat at home more often, air fryers can also help stretch the family food budget.
If you’re looking to get more from your air fryer, start by thinking beyond dinner. Frequent users treat air fryers as an all-day essential, putting them to work for breakfast, quick lunches, after-school snacks and beyond. Look for frozen and refrigerated products that include air fryer directions on the packaging, such as frozen potatoes and vegetables, then visit Easy Home Meals for even more recipe inspiration.
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Whether you’re cooking for a busy weeknight or simply looking to try something new, recipes like Air Fryer Butternut Squash and Chorizo Tacos and Air Fryer Chicken Katsu Bowls can help you get more from your air fryer while bringing fresh flavors to the table.
For more air fryer recipes, tips and inspiration for every meal occasion, visit EasyHomeMeals.com.
Air Fryer Butternut Squash and Chorizo Tacos
Recipe courtesy of Easy Home Meals
Total time: 15-30 minutes
Servings: 1-4
- 1 pound fresh chorizo sausage links
- 1 pound frozen, diced butternut squash
- 1 tablespoon olive oil
- kosher salt, to taste
- freshly ground black pepper, to taste
- 12 flour tortillas (6 inches)
- 1/2 cup crumbled queso fresco
- 1/4 cup pickled red onions
- chopped fresh cilantro, for garnish
- Preheat air fryer to 400 F 5 minutes. Place chorizo and butternut squash in even layer in air fryer basket. Drizzle with olive oil and toss to coat. Season with salt and pepper, to taste. Air-fry 10-14 minutes, flipping sausage and butternut squash halfway through, until chorizo’s internal temperature reaches 160 F and vegetables are tender.
- Transfer sausage to cutting board. Cut into 1/4-inch slices. Top tortillas with sausage and butternut squash. Garnish with queso fresco, pickled red onions and cilantro.

Air Fryer Chicken Katsu Bowls
Recipe courtesy of Easy Home Meals
Total time: 15-30 minutes
Servings: 1-4
- 1/4 cup ketchup
- 1/4 cup Worcestershire sauce
- 1 tablespoon molasses
- 1 1/2 teaspoons soy sauce
- 1 1/2 teaspoons sugar
- 1 clove garlic, finely grated
- 2 frozen, breaded chicken breast cutlets
- 1 bag (10.8 ounces) frozen California blend vegetables, such as broccoli, cauliflower and carrots
- 1 tablespoon olive oil
- kosher salt, to taste
- freshly ground black pepper, to taste
- 1 microwavable bag (8.5 ounces) jasmine rice, prepared and kept warm
- 1 cup shredded purple cabbage
- 1/2 cup shelled edamame
- toasted sesame seeds, for garnish
- chopped green onions, for garnish
- In small bowl, combine ketchup, Worcestershire sauce, molasses, soy sauce, sugar and garlic. Set aside.
- Preheat air-fryer to 400 F 5 minutes. Place chicken cutlets in even layer in air-fryer basket. Arrange vegetables in even layer around chicken cutlets. Drizzle vegetables with oil and season with salt and pepper, to taste. Cook 10-15 minutes, flipping cutlets halfway through, until lightly browned and crisp and vegetables are tender. Slice chicken cutlets.
- Divide prepared rice evenly between bowls. Top with chicken cutlets, vegetables, cabbage and edamame. Garnish with sesame seeds and green onions. Serve with ketchup mixture.

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Food and Beverage
Build a Winning Game-Day Spread with Big Flavor and Less Mess

(Feature Impact) Game day is about more than the big plays, touchdown-saving tackles and final score. Whether you’re gathering in the stadium parking lot or hosting friends for an at-home watch party, a memorable experience begins long before kickoff.
Start your pregame festivities with an MVP-worthy spread that’s simple to serve, easy to eat and keeps fans full through the final whistle. For example, the flavor of Buffalo is a game-day staple, but wings aren’t the only way to enjoy it.
For less mess, Buffalo Chicken Caesar and Celery Wraps pair convenience with the cool crunch of Dandy Celery, a year-round superstar ingredient for many of your favorite football-inspired dishes. It’s packed with flavor and low in calories, making it a smart choice for snacking.
The contrasting tastes and textures offer a satisfying bite, whether you slice the wraps into smaller portions for appetizer-style serving or leave them whole for fans with hearty appetites.
Nervous nibblers during the game’s most tense moments may prefer a lighter bite, and that’s where a dependable dip can come through in the clutch. This Buffalo Hummus recipe puts a tailgate-spin on the familiar favorite, combining creamy texture with a little heat.
Serve it alongside crackers, chips or crisp vegetables like Dandy celery dippers, fresh-cut celery sticks that are pre-washed and ready to eat at your convenience – a true time-saver when the clock is ticking.
Design your own winning game plan by finding more tailgating recipes at DudaFresh.com.
Buffalo Chicken Caesar and Celery Wraps
Servings: 4
- 2 cups shredded rotisserie chicken
- 1/4 cup Buffalo sauce
- 2 cups Dandy romaine hearts, chopped
- 1 cup Dandy celery, chopped (about 4 ribs)
- 1/3 cup Caesar dressing
- 1/4 cup grated Parmesan cheese
- 1/2 teaspoon black pepper
- 4 large flour tortillas (10 inches)
- In bowl, toss shredded chicken with Buffalo sauce. Set aside.
- To make salad: In separate bowl, combine romaine, celery, Caesar dressing, Parmesan cheese and black pepper. Mix well.
- To assemble wraps: Spoon about 1/4 cup Buffalo chicken along center of each tortilla, leaving small border at each end; top with Caesar salad. Fold up bottom of tortilla over filling then fold in sides and roll up tightly. Slice in half diagonally.

Buffalo Hummus
Prep time: 5 minutes
Servings: 8
- 1 can (15 ounces) chickpeas, drained and rinsed
- 1/4 cup tahini
- 1/4 cup Buffalo sauce
- 2 tablespoons olive oil
- 1/2 lemon, juice only
- 2 cloves garlic
- 2-3 tablespoons ice water
- dairy-free blue cheese, for garnish (optional)
- chopped chives, for garnish (optional)
- paprika, for garnish (optional)
- olive oil, for garnish (optional)
- Dandy Celery Dippers
- pita chips
- In food processor, puree drained chickpeas, tahini, Buffalo sauce, olive oil, lemon juice and garlic until smooth, stopping to scrape down sides as needed. Add water through lid until desired consistency is achieved.
- Spread hummus onto serving plate or bowl. Garnish, if desired, with dairy-free blue cheese, chopped chives, paprika and drizzle of olive oil. Serve with celery dippers and pita chips.

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Food and Beverage
ALDI Rolls Out Its First-Ever Line of Ready-Made Meals
ALDI is entering the ready-made meal market with seven fresh, refrigerated dishes priced under $15. The rollout begins in October, with nationwide availability expected by January 2027.
Busy shoppers looking for a quick dinner option will soon have something new waiting in the refrigerated section at ALDI.
ALDI is launching its first-ever collection of fresh, ready-made meals, introducing seven single-serve and family-size dishes designed to combine convenience, affordability and familiar comfort-food flavors.
The new meals begin rolling out at select ALDI stores in early October, with additional markets receiving them throughout the fall. ALDI expects the entire collection to be available nationwide by January 2027.
Seven New Meals — Ready to Heat and Eat
Unlike frozen dinners, ALDI says its new meals are delivered fresh and sold refrigerated in easy-to-heat trays.
The initial lineup includes five single-serve meals priced under $8:
- Beef Bolognese Spaghetti
- Beef Brisket with White Mac & Cheese
- Butter Chicken & Rice
- Chicken Burrito Bowl
- Chicken Fettuccine Alfredo
Two larger family-size meals will be available for under $15:
- Chicken and Bacon Mac n’ Cheese
- Meat Lovers Pizza Bake
ALDI says the recipes were developed around ingredients including chicken breast, smoked beef brisket, real cheeses and made-from-scratch sauces.
The single-serve meals contain between 30 and 46 grams of protein per serving, according to the company. Family-size offerings provide between 16 and 22 grams per serving.
Convenience Without the Restaurant Bill
The move puts ALDI more directly into the growing market for prepared refrigerated meals — an increasingly attractive option for consumers who want something more substantial than a frozen dinner but don’t necessarily have the time or desire to cook from scratch.
ALDI cited the 2026 International Food Information Council Food & Health Survey, which found that 61% of Americans consider convenience an important factor when purchasing food.
“Our shoppers are looking for meals that fit into busy lives without sacrificing quality or stretching their budgets,” Joan Kavanaugh, Vice President of National Buying for ALDI U.S., said in the company’s announcement.
ALDI supplier Kitchen Food Company said hundreds of recipes were tested while developing the new collection.
Dinner in Just a Few Minutes
Convenience is a major part of the concept.
Depending on the variety, ALDI’s single-serve meals require roughly 3½ to 4½ minutes in the microwave. The company instructs consumers to heat the meals until they reach an internal temperature of 165 degrees Fahrenheit.
The larger family meals can be prepared in a conventional oven at 350 degrees, with approximately 40 minutes of total cooking time.
Shoppers will find the meals in the refrigerated meals section near the front of participating ALDI stores.
More Meals Are Coming
The seven dishes are only the beginning.
ALDI says it plans to introduce additional ready-made meals through its rotating ALDI Finds selection every month during the next year. That could allow the retailer to experiment with additional recipes, flavors and seasonal offerings while expanding its presence in prepared foods.
The timing also makes the rollout noteworthy. With restaurant meals and takeout competing for household food dollars, prepared grocery-store meals occupy a middle ground: more convenient than cooking from scratch while potentially costing considerably less than feeding a family through restaurant delivery or takeout.
For ALDI shoppers, that means the familiar question of “What’s for dinner?” may soon have a few more answers — and they could be waiting just inside the front door.
Source: ALDI, September 22, 2026
Sources & Related Links
- ALDI — Official Announcement: ALDI Launches First-Ever Collection of Ready-Made Meals
- Original Press Release: ALDI Ready-Made Meals — PR Newswire
- Consumer Research: 2026 IFIC Food & Health Survey — Convenience Outranks Healthfulness
- More ALDI News: ALDI U.S. Newsroom
- More Food & Drink Coverage: STM Daily News Food & Drink
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