Sports
Paddletek Group Launches: What the New Multi-Brand Merger Means for Performance Pickleball
Paddletek forms the Paddletek Group with ProXR, Padeltek, and Yobow—plus a new performance paddle line coming next month.
Last Updated on January 16, 2026 by Daily News Staff
Pickelball multi-ethnic female team with concentrated expression about to play in an outdoor court
Paddletek Group Launches: What the New Multi-Brand Merger Means for Performance Pickleball
Pickleball’s growth has been loud, fast, and impossible to ignore. Now the equipment side of the sport is starting to consolidate in a way that could shape what players swing next season.
On Dec. 19, 2025, Paddletek announced the creation of the Paddletek Group, a new umbrella organization that brings together Paddletek, ProXR, Padeltek, and Yobow under one platform. The goal: accelerate innovation in high-performance pickleball paddles (and padel rackets), expand athlete support, and build a bigger engine for growth as both sports continue to surge.
What is the Paddletek Group?
At its core, the Paddletek Group is a multi-brand merger designed to unify product development, athlete partnerships, and go-to-market momentum across several recognized names.
The announcement positions the new entity as a “unified platform” for:
- Innovation in performance equipment for pickleball and padel
- Support for sponsored athletes
- Scaling growth as participation expands
In practical terms, it’s a move toward building a larger, more coordinated equipment company that can compete at the top end of the market.
Why this merger matters to players
Most players don’t wake up thinking about corporate structure. They wake up thinking about feel, control, pop, spin, and whether their paddle is helping or hurting them in tight points.
This merger matters because it combines two distinct strengths:
- Paddletek’s legacy in performance design and manufacturing
- ProXR’s performance-driven approach
According to the release, the combined platform is built to help “every player elevate their game,” which is a big promise—but also a clear signal that the group is aiming at serious players, not just casual entry-level demand.
A milestone moment for the brand (and the sport)
Curtis Smith, Founder of Paddletek, framed the move as bigger than a business headline.
He said the formation of the Paddletek Group “marks an important milestone” for the brand and for pickleball and padel, adding that bringing the brands together “amplifies our ability to innovate to support both recreational and elite players.”
That “recreational and elite” line is worth paying attention to. It suggests the group wants to build a product pipeline that spans:
- approachable paddles for the everyday player
- high-performance models for advanced and tournament-level athletes
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The numbers: one million paddles, made in the USA
Paddletek also highlighted a major manufacturing and brand milestone: more than one million paddles sold, with products “proudly made in the USA.”
In a category where manufacturing origin is part of the brand story (and sometimes part of the buying decision), that’s not a throwaway detail—it’s a positioning statement.
The release also notes that, with the merger, the Paddletek Group becomes the No. 2 paddle brand among advanced players, citing the Sports & Fitness Industry Association (SFIA).
What’s coming next: a new performance paddle line
The most immediate product news is this: the Paddletek Group says it will introduce a new performance paddle line next month, combining “the strength and expertise from both great brands.”
While the release doesn’t share specs, pricing, or model names, it does set expectations that this won’t be a minor refresh. It’s being framed as a true “combined” line—likely the first public proof point of what the merger unlocks.
Padel expansion is clearly on the roadmap
Pickleball may be the headline, but padel is not an afterthought here.
The group says plans are underway to expand innovation into padel, which is seeing rapid growth globally. For equipment companies, padel represents a bigger international footprint and a different performance profile—meaning more R&D opportunity and, potentially, a broader athlete ecosystem.
The leadership angle: Thirty-5 Capital steps into the spotlight
The release also spotlights Thirty-5 Capital’s role. Ron Saslow, Founder and Managing Partner at Thirty-5 Capital, is named CEO of the Paddletek Group.
Saslow described the moment as “exhilarating” given the global growth of pickleball and padel, and said the group brings together “respected brands with complementary strengths, and tremendous technologies to create an even bigger, bolder, better company.”
Private equity involvement doesn’t automatically mean “good” or “bad” for players—but it often means the company is gearing up to scale: more product launches, more marketing, more athlete signings, and more distribution.
What to watch as this rolls out
If you’re a player, coach, or gear-head, here are the practical questions this announcement raises:
- Will the new paddle line create a true performance leap, or mostly consolidate existing tech?
- How will athlete rosters evolve across Paddletek and ProXR sponsorships?
- Will “made in the USA” remain central as the group scales?
- How aggressively will the group push into padel, and will that influence pickleball R&D priorities?
Either way, the formation of the Paddletek Group is a clear signal: the performance equipment race is accelerating, and the brands with the deepest innovation pipelines are positioning themselves now for what pickleball becomes next.
Learn more
- Paddletek: https://www.paddletek.com/
- Thirty-5 Capital: https://www.thirtyfivecapital.com/
Disclosure: This article is based on a press release distributed via PRNewswire on Dec. 19, 2025.
Sources: PRNewswire press release page: https://www.prnewswire.com/news-releases/introducing-paddletek-group-advancing-the-future-of-performance-pickleball-302646989.html
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
Sports
Sports Facilities Companies Acquires RCI Sports Management
The Sports Facilities Companies has acquired RCI Sports Management, enhancing its national presence and services in sports tourism and venue operations. This acquisition adds properties in Texas and Kansas, focusing on improving facility performance and revenue generation through integrated marketing and standardized systems, reflecting a trend in consolidating sports facility services.
The Sports Facilities Companies has acquired Texas-based RCI Sports Management, a move that expands its national footprint while strengthening its position in sports tourism, venue operations, and economic impact services for municipalities and private owners.
The deal adds RCI-managed properties in Texas and Kansas to the SF Network, including The Refinery Fieldhouse in Garden City, Amarillo Netplex in Amarillo, and Travis Fields at Midtown Park in Bryan. Together, the facilities broaden SFC’s reach in mid-market communities where youth sports, tournaments, and event programming are increasingly tied to hotel stays, visitor spending, and local business activity.
SFC said the acquisition will help accelerate facility performance through integrated marketing, sponsorship sales, standardized operating systems, and expanded event and tourism pipelines. That makes this more than a management deal — it reflects the continued consolidation of sports facility services as operators look to scale revenue generation, improve efficiency, and deliver stronger returns for public and private partners.
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Source: The Sports Facilities Companies via PR Newswire
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
Sports
The U.S. Army Names Soldier-Athletes Headed to the 2026 Winter Games in Italy
The U.S. Army says nine WCAP Soldier-athletes and coaches will compete at the 2026 Winter Games in Italy in bobsled, biathlon, Nordic combined and figure skating—showcasing elite fitness, discipline and performance.
The U.S. Army is sending a new group of Soldier-athletes to one of the biggest stages in international sports.
In a Jan. 29, 2026 announcement, the Army said nine Soldier-athletes and coaches will represent the United States at the 2026 Winter Games in Italy, with two additional Soldiers traveling as alternates. The group will compete across bobsled, biathlon, Nordic combined, and pairs figure skating—sports that demand equal parts endurance, precision, and mental toughness.
Who’s representing the Army at the 2026 Winter Games
According to the release, the Army’s lineup of Soldier-athletes and coaches includes:
Competing and coaching in Italy
- Lt. Col. Chris Fogt (Bobsled Head Coach)
- Lt. Col. Garrett Hines (Bobsled Coach)
- Sgt. 1st Class Shauna Rohbock (Bobsled Coach)
- Sgt. Frank Del Duca (Bobsled)
- Spc. Azaria Hill (Bobsled)
- Staff Sgt. Deedra Irwin (Biathlon)
- Spc. Sean Doherty (Biathlon)
- Sgt. Ben Loomis (Nordic Combined)
- Pvt. Spencer Howe (Pairs Figure Skating)
Alternates
- Cpl. Hakeem Abdul-Saboor (Bobsled Alternate)
- Spc. Dana Kellogg (Luge Doubles Alternate)
Soldier first, athlete always
The Army emphasized that WCAP athletes remain full-time Soldiers while training and competing at the elite level. Brig. Gen. Matthew Braman, the Army’s Chief Marketing Officer, said the same traits built through military service—discipline, mental agility, teamwork, and readiness—translate directly into high-level athletic performance.
“Even when competing at the highest level, these athletes are U.S. Army Soldiers first,” Braman said in the release, adding that they’re trained to be “tactically and technically proficient” and prepared to perform in any environment.
What is the World Class Athlete Program (WCAP)?
The Soldier-athletes train and serve through the U.S. Army World Class Athlete Program (WCAP), which supports top-ranked Soldiers competing at the international level. WCAP provides coaching, facilities, and training resources while ensuring Soldiers maintain their readiness and complete mandatory Army requirements.
While WCAP was officially established in 1997, the Army says it has been training Soldier-athletes for more than 75 years. Over that span, the Army has sent more than 600 Soldier-athletes to compete on the world stage, earning more than 120 medals across summer and winter sports.
Italy adds a layer of Army history
This year’s Winter Games location also carries historical meaning for the Army. The release points to World War II, when the 10th Mountain Division—an elite unit trained for mountain warfare—climbed Riva Ridge in northern Italy in a mission that helped shift momentum in the war.
After returning home, many Soldiers from the 10th Mountain Division helped build the foundation of the American ski industry by establishing ski resorts and ski schools across the U.S.—a legacy that still shows up in winter sports culture today.
Braman called the upcoming Games “a unique moment” to honor both the Army’s history in alpine terrain and its long-standing presence in elite athletics.
What to Watch For
- Biathlon conditioning: How Soldier-athletes balance endurance output with shooting precision under fatigue.
- Bobsled power and speed: Starts win races—watch for explosive sprint mechanics and teamwork on push phases.
- Nordic combined workload: One of the toughest mixes in sport; look for training insights on strength-to-weight and aerobic capacity.
- Recovery and readiness: How WCAP athletes manage sleep, mobility, and injury prevention while staying Soldier-ready.
- Italy’s alpine backdrop: The region’s mountain history adds context—and pressure—for performance in cold, high-demand environments.
Learn more
For more information about the U.S. Army and opportunities like WCAP, the release directs readers to GoArmy.com, including GoArmy.com/world-class-athlete-program.
Source: U.S. Army (PRNewswire), Jan. 29, 2026
Related External Links
- U.S. Army World Class Athlete Program (WCAP) – Overview of how Soldier-athletes train and compete at the elite level.
- GoArmy.com – Learn more about U.S. Army opportunities and careers.
- Team USA – Athlete news, sport profiles, and updates across Olympic and Paralympic disciplines.
- Olympics.com – Official Winter Games coverage, schedules, and sport explainers.
- International Ski and Snowboard Federation (FIS) – Rules, rankings, and event info for Nordic disciplines, including Nordic combined.
- International Bobsleigh & Skeleton Federation (IBSF) – Bobsled and skeleton sport info, events, and athlete resources.
- International Biathlon Union (IBU) – Biathlon news, event calendars, and performance insights.
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Sports
CourtsApp Launches as “The Healthiest App in the World,” Turning Screen Time Into Play Time
CourtsApp, branded as “the healthiest app in the world,” aims to reduce screen time by encouraging users to engage in racquet sports like tennis and pickleball. The platform facilitates easy court bookings without membership fees, promoting movement and social interaction. Expansion plans cover various U.S. regions, maximizing accessibility for players.
If your New Year’s reset includes less scrolling and more moving, CourtsApp is trying to make that switch ridiculously easy.
CourtsApp has officially launched with a bold claim—calling itself “the healthiest app in the world”—and the positioning is clear: it’s not another wellness app asking for more screen time. It’s a tool designed to get you off your phone and onto a court.
What CourtsApp is (and why it’s different)
CourtsApp is an AI-powered marketing and booking platform that helps players instantly find and book open courts for tennis, pickleball, padel, and other racquet sports—often at discounted prices. The key point: no membership fees are required.
That matters because “friction” is one of the biggest reasons people don’t play as often as they want to. If booking a court means juggling memberships, phone calls, limited availability, or confusing club policies, most people default to the easier option: staying home.
CourtsApp’s pitch is simple: open the app, find a court, book it, and go play.
Turning screen time into play time
Most apps compete for attention. CourtsApp is leaning into the opposite idea—convert screen time into movement.
The average adult now spends more than seven hours a day looking at screens, a trend that’s often linked with rising rates of obesity, heart disease, anxiety, and social isolation. CourtsApp is positioning itself as a healthier relationship with your phone: use it briefly, then put it away and get outside.
Instead of tracking steps or pushing workouts through a screen, the app is built around real-world activity—full-body movement, outdoor play, and social connection.
Why racquet sports are having a moment
CourtsApp’s launch also taps into a bigger trend: racquet sports are booming, and not just because they’re fun.
Founder and CEO Daren Hornig argues that sports like tennis and pickleball can be a stronger path to fitness and longevity than the typical “10,000 steps” mindset.
“CourtsApp turns your phone into a gateway to real-world health,” Hornig said. “For years, we’ve been told that you can stay fit and lose weight by walking 10,000 steps a day, taking a Peloton class online or going to a gym. However, sports like tennis and pickleball give you a greater chance to achieve your health and fitness goals and live a longer and healthier life. And there’s no better time to start than the New Year.”
The company also points to research published in the British Journal of Sports Medicine, citing long-term data following more than 80,000 adults over nearly a decade. According to the release, participants in racquet sports saw a 47% lower risk of death from any cause and up to a 56% lower risk of cardiovascular-related death compared to non-participants.
Where CourtsApp is live now—and what’s next
CourtsApp is currently live for players across:
- New York
- New Jersey
- Connecticut
The platform already lists more than 1,500 courts across 150+ facilities in those markets.
Next up: expansion from Maine to Florida by Q1 2026, followed by market-by-market growth as club density increases. The release also calls out additional play-in markets including:
- Southern California
- Texas
- Pacific Northwest
Flexible pricing, more access, fewer barriers
One of the most practical angles here is affordability and access.
CourtsApp highlights discounted pricing during quieter hours—helping players turn a random free afternoon into court time without committing to a membership or paying peak-hour rates.
For clubs, the platform doubles as a marketing and booking engine. For players, it’s a shortcut to the thing they actually want: a court that’s open right now.
The bigger takeaway
CourtsApp is betting on a simple truth: people don’t need more motivation apps—they need fewer obstacles.
If the app delivers on its promise (fast booking, real inventory, and meaningful discounts), it could become a go-to tool for anyone trying to make movement a habit—especially in sports like pickleball and tennis where access and scheduling can make or break consistency.
Players and clubs can learn more or join the platform at CourtsApp.com.
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- CourtsApp (Official Site)
- More Sports + Wellness Coverage on STM Daily News
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