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Peloton Reintroduces Itself For Anyone, Anywhere

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Brand Relaunch, Free App Membership Tier, and New Peloton Gym Feature Unveiled Today

NEW YORK /PRNewswire/ — Today, Peloton (NASDAQ: PTON) announced the start of the company’s next chapter as it repositions from the perception of an in-home bike company to reflect everything Peloton has to offer to everyone, at any level, wherever they are. With Peloton’s amazing content on its award-winning hardware and App, today’s relaunch ignites a vibrant new brand identity and campaign; introduces new Membership tiers; and releases a new content feature, Peloton Gym. With today’s relaunch, Peloton is declaring itself open and available for everyone to experience its expert Instructors and world-class content, even for free.

Peloton Gym

“With this brand relaunch we’re reflecting the vibrancy and fullness of everything Peloton has to offer to everyone. We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future,” said Leslie Berland, Peloton’s Chief Marketing Officer. “Our Instructors and Members live and breathe the true Peloton experience every day. We’re excited to bring that energy and inspiration out into the world.”

New Brand Identity and Creative Campaign
Dynamic. Vibrant. Boundless. Authentic. Peloton’s new campaign brings forward the company’s fitness offerings for all ages, levels, and walks of life. The new brand identity features a bold color palette that evokes the energy of a great workout and the afterglow that follows. It includes powerful still imagery of actual Members showcasing that before-and-after emotion. Peloton drove the brand strategy, partnering with both Mother Design and Uncommon Creative Studio on the new brand expression. Stink Studios was appointed for global creative, collaborating with Peloton’s own internal creative studio, and Stink Films director ®Jones. The new brand identity launches globally along with a new creative campaign in the US and Canada. Local market creative campaigns will roll out later this year.

More Than a Bike Company
Based on Peloton’s data from its most recent financial quarter, more than half of all workouts were not cycling related. Today’s strategic evolution is about mirroring the usage and experience of its Members who engage with the company’s 16 fitness modalities from Yoga and Meditation to Walking and Strength – the most popular form of fitness for Peloton’s digital subscribers. To broaden access to its diverse fitness content for all, the Peloton App will offer, for the first time, the most expansive collection of free classes since it first launched in June 2018. 

Peloton App Membership Tiering Means Increased Access and Choice
Peloton will now offer five distinct Membership tiers, inclusive of today’s three newly launched App Membership Tiers, as well as the existing All Access Membership (for hardware owners) and Guide Membership (for Guide owners). The new App tiers allow beginners and enthusiasts alike to work out with or without equipment – at home, outdoors or at their gym – independently or with instruction. In addition, for the first time, Peloton Row content will be available on the App. Across all App tiers, Peloton Members will have access to expert instruction; the ability to track workouts with the Just Work Out feature; and the fitness industry’s leading music library. The new App tiers allow users to personalize their Peloton experience to suit their daily fitness needs – which, for many, vary on a daily basis:

  • Peloton App Free – Designed to supplement a user’s current workout routine or as a taste-test of all Peloton has to offer for a newbie. This tier currently provides more than 50 classes curated across 12 of Peloton’s modalities to enable the user to pair workouts to meet their individual interests, even as those goals change over time. It will also include a rotating set of featured classes that will be refreshed on an ongoing basis. (Free. Zippo. Zilch. Nothing.)
  • Peloton App One – Designed for the Member who wants unlimited access to thousands of classes across 9 of Peloton’s 16 modalities, including Strength, Meditation, Outdoor Walking, Yoga, and more as well as all the classes included in the free tier. App One Members can also take up to three equipment-based cardio classes per month (Cycling/Tread/Row). New on-demand and live classes will be offered almost daily as well as access to Peloton’s Challenges, Programs, and Collections. ($12.99 per month, $129 per year)
  • Peloton App+ – Designed for the user who wants frictionless, unlimited access to Peloton’s vast library (not including Lanebreak or Scenic classes). This tier includes all of App One’s offerings and unlocks access to thousands of equipment-based cardio classes to take on any indoor bike, treadmill, or rower. This tier also offers exclusive access to classes, featuring the latest specialty content. ($24 per month, $240 per year)

Price changes for existing digital-only members will go into effect on Tuesday, December 5, 2023. For more information please visit our Membership page at: onepeloton.com/membership.                        

New Content Feature: Peloton Gym Builds on Peloton’s Strength Offer
With the launch of Peloton Gym, available across all membership tiers, Peloton gives Members what they need to meet their strength goals anywhere they want to work out. This marks the brand’s first offering in which workouts are written-out, demoed in a supporting video, and designed to be done at the user’s own pace. With this new content feature, Peloton Instructors offer Members a series of floor-based routines, allowing them to time their workout and choose between different strength class types so they can personalize for their specific needs at any time. Much like all App features, Peloton Gym will leverage unparalleled Instructor expertise and Member feedback to develop and add functionality to enrich the Strength modality experience over time.

Beginning today, the new branding, Peloton App membership tiers, and Peloton Gym feature will roll out in all of Peloton’s five, global markets.

About Peloton

Peloton (NASDAQ: PTON) provides Members with expert instruction, world-class content and the fitness industry’s leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey.  At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.

PRESS CONTACT:

Ben Boyd
press@onepeloton.com

SOURCE Peloton

Child Health

4 Things Parents and Youth Athletes Should Know About Concussions

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(Family Features) Despite the attention drawn to the topic of concussions over the past decade, it can be difficult to find readily available answers about what parents and young athletes should do after sustaining a concussion.

The Katsuyama family started 2023 without a single concussion, even with quite a few hockey and lacrosse seasons under its belt. That changed when Rylan, 11, received two concussions within five months from sports. One week after Rylan’s second concussion, his brother, Brandon, 13, was illegally checked from behind in a hockey game and sustained his first concussion. After clearing protocol in four weeks, he suffered a second concussion six weeks later.

Both boys endured months of headaches, missed school, dizziness, nausea and the added difficulty of navigating a significant injury peers and adults couldn’t see.

Their father, Brad Katsuyama, co-founder of IEX – a disruptive stock exchange featured in the best-selling book by Michael Lewis, “Flash Boys: A Wall Street Revolt” – sought out expert opinions to guide his family’s decisions and shares some acquired knowledge to help parents and athletes.

1.      Brain injuries should be diagnosed by a concussion specialist.
There is no X-ray, MRI or CT scan that can show the extent of most concussion-related injuries, which makes diagnosing them subjective. Symptoms can also appear days after a hit. For example, Brandon was cleared by the emergency room after his first concussion, but two days later failed every test administered by a doctor specializing in concussions.

2.     Rushing back to play is one of the worst mistakes you can make.
Experts consistently reinforced that coming back from a concussion too soon can significantly increase long-term brain injury risks. There is likely no tournament, playoff game or tryout worth this risk. An example of how to return smartly is Patrice Bergeron of the National Hockey League’s Boston Bruins, who sat out an entire year to properly heal from a concussion.

“Patrice had four more concussions over his career, and each one was less severe than the last,” renowned concussion specialist Dr. Robert Cantu said. “That wouldn’t have happened without recovery from the first one.”

3.       Parents and kids need to be honest about symptoms.
The culture in youth sports praises toughness. Getting your “bell rung” and continuing to play can be viewed as a badge of honor. However, this same mentality can cause athletes to lie to parents, trainers and coaches to get back in the game, which can greatly increase long-term risks. Conversely, the same adults can unduly influence a potentially vulnerable player back on to the field of play. Proper diagnosis requires both adults and athletes to be level-headed and honest in their assessment of concussions.

4.    Every person and every concussion is different.
One person’s history and experience with concussions seldom carries any relevance to the concussions experienced by another. For example, Katsuyama played varsity football, hockey and rugby for four years in high school and football in college.

“For the longest time, my definition of a ‘real’ concussion was blacking out, vomiting or pupils dilating,” Katsuyama said. “My sons had none of those symptoms after their hits, but it turns out the severity of their injuries were far greater than anything I had experienced.”

The Katsuyamas turned to the Concussion Legacy Foundation and the Cantu Concussion Center, in addition to their local concussion specialist, to advise their path forward, which has led them to racquet sports and golf in the near-term and long-term playing no more than one contact sport in a school year. Learn more at concussionfoundation.org.

Photo courtesy of Shutterstock


SOURCE:
Brad Katsuyama

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Milk Hosting EVERY WOMAN’S MARATHON – The Only U.S. Marathon Designed for Women, by Women

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SAVANNAH, Ga. /PRNewswire/ — Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon, the only U.S. marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk’s commitment to supporting women – creating not only a race, but a movement.

Amanda Gorman’s Inspirational Mantra to Announce Milk’s Every Woman’s Marathon. Join Team Milk in Savannah, Georgia on November 16, 2024, for the only US Marathon for Women by Women. Milk’s unique nutrient package offers high-quality protein, hydration, and electrolytes, providing critical nutrition for runners’ fuel and recovery.

Most women runners feel endurance races cater to men, and nearly 90% want a more inclusive race experience that celebrates all athletic abilities, ages, and body types1. As a solution to this gap in marathon racing, Milk designed the Every Woman’s Marathon to be inclusive, beginner-friendly, and attuned to the unique needs of women at every stage of their marathon journey.

Every Woman’s Marathon is not just about crossing the finish line; it’s about celebrating female strength and empowering every woman’s journey through the transformative power of community. Understanding that every woman has their own reason for running, Milk tapped acclaimed poet Amanda Gorman to create an inspirational mantra designed as a call to action for all women to join the movement. Narrated and penned by Gorman, the mantra highlights women of all sizes, backgrounds, races, and abilities, and why they run.

To help conceptualize Every Woman’s Marathon, Milk enlisted an advisory board comprised of five accomplished female runners, first female marathon finisher Kathrine Switzer, para-triathlon champion Danielle McLaughlin, Olympic Medalist Deena Kastor, trailblazer Alison Mariella Désir and Two-time Olympian and 2018 Boston Marathon Champion Des Linden, who collaborated to create an inclusive experience for women from registration to the finish line. Transcending the traditional race format, this marathon promises participants a comprehensive wellness weekend in the picturesque city of Savannah. The two-day event will include enriching activities such as cooking and yoga classes, live performances, and insightful panels. With thoughtful programming that prioritizes women and families, the event will also feature designated areas for nursing, pumping, play zones, and more, ensuring a welcoming and inclusive experience for all participants.

Beyond providing specialized training advice and nutrition plans tailored for women, backed by the expertise of the advisory board, Milk is further demonstrating its commitment to social impact by donating up to $1 million to charity organizations in support of women and girls across the US. Milk is proud to announce a donation of $100,000 to each of the five Every Woman’s Marathon charity partners, 261 FearlessBlack Girls RUN!Girls on the RunGirl Scouts of Historic Georgia, and St. Jude Children’s Research Hospital®. Milk is also helping runners amplify the impact by matching Every Woman’s Marathon registration costs in donations to the charity partners, up to $100,000 each.

“Milk has a centuries-old legacy of fueling performance and aiding recovery and can help runners go the distance with its unique nutritional package,” says MilkPEP CEO Yin Woon Rani. “We proudly recognize and champion the unique needs of women, and this marathon, crafted for and by women, will redefine the traditional marathon experience. Together, let’s make Every Woman’s Marathon not just a race but a celebration of women’s empowerment, resilience, and the unstoppable spirit of every woman.”

“Words and representation have the power to inspire change and unite,” says poet Amanda Gorman. “I am proud to partner with Milk on this mantra that speaks to the strength and resilience of women, and I encourage all women to take on this 26.2-mile challenge together.”

In addition to providing women with support, inspiration, and community, Milk also provides the essential nutrition runners seek. Milk’s unique nutrient package offers high-quality protein, hydration, and electrolytes, providing critical nutrition for runners’ fuel and recovery.

Starting January 23, 2024, women of all backgrounds and abilities can sign up for Every Woman’s Marathon to join the most inspiring female tribute of the year at EveryWomansMarathon.com. Signing up costs $65, with current Team Milk members enjoying an even further reduced price. Learn more at EveryWomansMarathon.com or @EveryWomansMarathon across social media.

About the Milk Processor Education Program

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies and is dedicated to educating consumers and increasing the consumption of fluid milk. For more information, visit MilkPEP.org.

1Interviews of 1205 runners (880 female, 325 male) in September 2023 on behalf of MilkPEP.

SOURCE MilkPEP

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Lifestyle

Treatment Options to Help Overcome Knee Pain for Sports Enthusiasts

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Treatment Options to Help Overcome Knee Pain for Sports Enthusiasts

(Family Features) Millions of people experience chronic pain, with knee pain among the most common. Athletes and active adults know the impact activities like running and skiing can have on their knees, but when chronic knee pain makes it difficult to do those activities, or even day-to-day tasks like walking up the stairs, people may often face challenges.

According to the journal “Cartilage,” unlike other tissues, cartilage does not repair itself and, without proper treatment, can worsen over time and become more difficult to treat. However, options like FDA-approved knee cartilage repair surgery MACI (autologous cultured chondrocytes on porcine collagen membrane) uses a patient’s cells to help repair cartilage defects and may help alleviate knee pain.

“Sports-related pain should be evaluated quickly, especially when it’s difficult to put weight on the knee, swelling occurs or there is restricted range of motion,” said Dr. Alexander Meininger, orthopedic surgeon and MACI consultant.

Justin Keys, a former patient of Meininger and avid skier, knows that the long-term outcomes of knee cartilage surgery can be worth the short-term sacrifices. After several injuries, including an ACL injury, Keys struggled with most activities except walking on flat, paved surfaces. After consulting with Meininger, Keys chose knee cartilage repair to help get back to his active lifestyle.

Keys considered whether to manage the injury as-is or choose MACI and undergo rehabilitation to potentially get back to his favorite activities in the future. He knew he could no longer use short-term relief methods and had to address his pain with a treatment to help provide lasting relief.

For athletes like Keys who want to fix knee pain, it’s important to consider these steps:

Discuss Options with Your Doctor
Patients should talk to their doctors and undergo an MRI to help assess the internal structures of the knee.Meininger recommends patients and their doctors discuss options forlong-term knee restoration health, preserving function for future decades and recognizing the short-term sacrifice.

Set Yourself Up for Success
Experts like Meininger suggest patients take steps ahead of surgery to help their recovery.

“The important thing is to be as fit as possible and use the preseason months to undergo surgery and rehab,” Meininger said.

Patients can take steps to prep their home for recovery, which may include:

  • Bringing necessities down from hard-to-reach shelves
  • Moving furniture to ensure clear pathways
  • Installing shower safety handles to minimize potential falls

The Road to Rehab and Recovery
Rehabilitation takes time and everyone’s experience is unique. It can be as much of a mental challenge as it is physical. Committing to a physical therapy regime, staying hydrated and eating well are important aspects to support recovery. Patients should talk to their doctors with questions and before starting any exercises.

IMPORTANT SAFETY INFORMATION
Do not use if you are allergic to antibiotics such as gentamicin or materials from cow or pig; have severe osteoarthritis of the knee, other severe inflammatory conditions, infections or inflammation in the bone joint and other surrounding tissue or blood clotting conditions; had knee surgery in the past 6 months, not including surgery for obtaining a cartilage biopsy or a surgical procedure to prepare your knee for a MACI implant; or cannot follow a rehabilitation program post-surgery.

MACI is used for the repair of symptomatic cartilage damage of the adult knee. Conditions that existed before your surgery, including meniscus tears, joint or ligament instability or alignment problems should be evaluated and treated before or at the same time as the MACI implant. MACI is not recommended if you are pregnant. MACI has not been studied in patients younger than 18 or over 55 years of age. Common side effects include joint pain, tendonitis, back pain, joint swelling and joint effusion. More serious side effects include joint pain, cartilage or meniscus injury, treatment failure and osteoarthritis. See Full Prescribing Information for more information.

Find more information by visiting MACI.com.

*Testimonials by MACI patient and paid Vericel consultant

Photos courtesy of Shutterstock


SOURCE:
MACI

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