Beverages
Pepsi® Zero Sugar Takes The Field As The “Official Zero of the NFL” Ahead of the 2023 – 2024 Season
Brand Builds on Its Decades Long Partnership with the NFL to Give Away the First-Ever No. 0 Jerseys & Will Celebrate All Things Zero, All Season Long
PURCHASE, N.Y. /PRNewswire/ — With the kickoff to the NFL season approaching, football fans will see a lot more zeroes on the gridiron this year as players will be able to don a jersey sporting the No. 0 for the first time in NFL history. As the Official Soft Drink of the NFL for over 20 years and still going strong, Pepsi® is proud to introduce Pepsi® Zero Sugar as the new “Official Zero of the NFL” for the 2023-2024 season – proving Zero has never tasted (or looked) so good, both on and off the field.
To celebrate, Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles – who announced earlier this year that he’d sport No. 0 during the upcoming season – to give away No. 0 NFL player jerseys from various teams to passionate, unapologetic fans all around the country.
“With many fans expressing their excitement to see which of their favorite players choose Zero, the timing couldn’t be more perfect for Pepsi Zero Sugar to show up for the most loyal football watchers,” said Melissa Duhaime, Director of Sports Marketing, PepsiCo. “As a longtime NFL partner, Pepsi is proud to have Pepsi Zero Sugar declared the ‘Official Zero of the NFL’ and elevate fans’ gameday experiences by gearing up with the first-ever No. 0 jerseys. We look forward to seeing all the unapologetic fans that join #TeamZero this year!”
Starting today, fans can go to www.pepsizerojersey.com for a chance to score one of the 100 jerseys, through September 17 at 11:59 p.m. ET. For teams without a player repping No. 0, brand Pepsi will offer to create a custom No. 0 jersey for winning fans. See official rules HERE.
“The Eagles helped bring the idea of No. 0 jerseys to the NFL, and I’m looking forward to being the first player in the team’s history to wear this number,” said D’Andre Swift. “Partnering with Pepsi Zero Sugar, the Official Zero of the NFL, is really exciting and gives our devoted fans a chance to represent #TeamZero all season long!”
Pepsi Zero Sugar is also teaming up with additional players taking No. 0 to join D’Andre Swift on #TeamZero throughout the season.
All season long Pepsi will roll out additional touchpoints to celebrate Zero including:
- Zero Games? Zero Problem: The NFL is one of the most popular sports leagues in the world, but many are surprised to learn that the majority of NFL fans have never attended an NFL game. As part of the Pepsi Zero Sugar “Official Zero of the NFL” platform, the brand will debut the “Zero Games Ticket Giveaway” later this season, giving passionate, diehard NFL fans the opportunity to score tickets to their first NFL game! Fans should stay tuned for official rules and timing from Pepsi social media channels.
- Pepsi Zero Sugar NFL Rookie of the Week and Rookie of the Year: The popular fan-voted Pepsi Zero Sugar NFL Rookie of the Week and Rookie of the Year program returns for the 2023-2024 season with new digital and linear content consumer engagement opportunities, and more. Fans can visit www.nfl.com/rookies for details.
To make sure you’re up to date on the latest, be sure to follow @Pepsi social media channels.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE PepsiCo Beverages North America
Beverages
The Original Donut Shop® Unites Coffee and Chocolate Lovers with New TWIX™ Flavored Coffee
The coffee brand stacks flavors on flavors to reimagine the endless possibilities of everyday coffee
BURLINGTON, Mass. and FRISCO, Texas, Sept. 21, 2023 /PRNewswire/ — The Original Donut Shop® Coffee today announced its latest flavor innovation, The Original Donut Shop® TWIX™ K-Cup® pods, inspired by the iconic chocolate cookie bars. Coffee lovers can unwrap a little sweetness everyday with this new flavor, now available nationwide.
Consumers will be delighted by this new light roast coffee inspired by the twice-as-nice flavor of TWIX® cookie bars with the creamy milky chocolate, gooey caramel and touches of the toasted shortbread sweetness – making it a classic treat for any occasion.
“As we enter the fall season, sweet, cozy treats are top of mind and we’re thrilled to now offer consumers a new way to enjoy the beloved TWIX cookie bars,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper, Inc. “Gen Z coffee drinkers drive consumption of flavored coffee, more so than all other age cohorts1, so continuing to identify inventive ways for our target consumers to indulge in new varieties that push the boundaries of everyday coffee is a top priority for our brand.”
The Original Donut Shop® TWIX™ K-Cup® pods deliver a tasty twist on the classic medium roast coffee with the new dynamic flavor combination. Compatible with any brewer from the Keurig® portfolio, each K-Cup® pod is filled with the freshest ground coffee and brews a great-tasting cup, every time.
The delicious The Original Donut Shop® TWIX™ light roast is now available at every major retailer, both online and in-store. To learn more about The Original Donut Shop® Coffee, visit www.keurig.com/content/theoriginaldonutshop and follow @theoriginaldonutshop on Instagram, @OriginalDonutShop on Facebook and @origdonutshop on X.
ABOUT KEURIG DR PEPPER, INC.
Keurig Dr Pepper, Inc. (KDP) is a leading beverage company in North America, with annual revenue of more than $14 billion and approximately 28,000 employees. KDP holds leadership positions in liquid refreshment beverages, including soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Canada Dry®, Clamato®, CORE®, Green Mountain Coffee Roasters®, Mott’s®, Snapple®, and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company’s Drink Well. Do Good. corporate responsibility platform is focused on the greatest opportunities for impact in the environment, its supply chain, the health and well-being of consumers and with its people and communities. For more information, visit www.keurigdrpepper.com.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
1 National Coffee Association – 2022 National Coffee Data Trends Generational Report
SOURCE Keurig Dr Pepper
Beverages
Mooala Launches Simple Line, Offering Three-Ingredient Organic Almondmilk & Oatmilk
DALLAS /PRNewswire/ — Mooala, the fastest-growing organic plant-based milk brand in the U.S., today launched its Simple line, the first-ever three-ingredient, organic, shelf-stable line of plant-based milk. Mooala Simple is available in Almond and Oat varieties and contains no gums, oils or additives. Six-packs are available on Amazon for $36.99 and are an additional $2 off for a limited time. Health-minded consumers will pay just over $6 for a single 32 oz carton, making Mooala Simple the best value-quality combination for organic plant-based milks on the market.



“Consumers are reading labels carefully – they are demanding fewer ingredients in addition to organic ingredients; we created Mooala Simple as an elevated product line to address both needs,” said Mooala CEO, Jeff Richards. “Our plant-based milks have always been organic, which has countless health and environmental benefits, and our new Simple line consists of only three ingredients: filtered water, organic oats or almonds and sea salt.”
All of Mooala’s family-friendly plant-based milks and creamers are certified USDA-organic, which means they are never made with GMOs, herbicides, preservatives or toxic chemicals, and places strong emphasis on regenerative farming. In addition to being organic, the Simple line is paving the way by also having no gums, fillers or oils and what’s even better: they taste delicious.
Richards added, “We’ve been a leader in organic, plant-based milks since the beginning and are excited to offer consumers an additional option that further broadens our family of better-for-you products. Just give the carton a shake and you’ll fall in love with how rich and creamy ‘simple’ can be.”
For hi-res images of the milks, click here. For more information about Mooala’s Simple Line or its other organic products, visit mooala.com. To purchase Mooala Simple varieties, visit the Mooala Store on Amazon.
About Mooala
Based in Dallas, Tex., Mooala is a leading maker of USDA-organic, plant-based milks and creamers. In just a few short years, Mooala has become the number one branded organic almondmilk in the U.S. and is widely esteemed for its line of bananamilks, which are nut-free and dairy-free. Mooala makes it so you never have to sacrifice yummy flavor for quality, healthy products, and vice versa. Mooala, ranked No. 1,600 of the 2022 Inc. 5000 list of growing businesses, is sold in premier store banners like Whole Foods, Kroger, Costco, Publix, Walmart, HEB and Aldi. For more information, visit mooala.com.
SOURCE Mooala
Beverages
Cava Discovery Week Celebrates Spain’s Signature Sparkling Wine in NYC
NEW YORK /PRNewswire/ — Cava Discovery Week, presented by Cava’s regulatory board D.O. Cava, will make its triumphant return to New York City end of September with a sparkling celebration of unparalleled elegance and quality. This year’s event takes place September 29-October 10, and promises a week filled with indulgent experiences, exclusive promotions, and innovative events dedicated to Cava, Spain’s signature sparkling wine.



For nine consecutive days, over 25 renowned restaurants, wine bars, and retailers spanning across Manhattan, Brooklyn, and beyond will participate in this exquisite showcase of Cava, with limited-time promotions, tasting flights, handcrafted Cava cocktails, delectable food and Cava pairings, and engaging in-person events.
Sparkling wine enthusiasts are invited to discover and delight in Cavas de Guarda Superior by the glass and by the bottle at their favorite restaurants, featuring some of the D.O.’s most esteemed producers: Alta Alella, Avinyó, Bodegues Sumarroca, Caves Vilarnau, Codorníu, Giró Ribot, Juvé & Camps, Mata I Coloma SL, Parés Baltà, Roger Goulart, Segura Viudas, and Vins El Cep. While no special reservations are required to enjoy the various Cava Discovery Week offerings, patrons are encouraged to check availability and hours of operation in advance at participating dining establishments.
This year’s roster of Cava Discovery Week partners encompasses some of the city’s most celebrated names in the culinary and wine scene, including establishments such as 390 Social, Clay, Colonia Verde, Comodo, Contento, Copake Wine Works, Corkbuzz (Chelsea), Despaña Fine Foods & Tapas Café, Despaña Vinos y Más, Don Ceviche, Garys Wine, La Cava, Txikito, La Vara, Saint Julivert Fisherie, Mason Jar, Mercado Little Spain, Socarrat Paella Bar, The Lodge at Woodloch, The Grape Collective, SOMM Time, Tomiño Taberna Gallega, Salinas, and Zwann Gray’s Wine Club. For a full list of partner offerings, available for a limited time, visit: cava.wine/en/cava-discovery-week-new-york/partners.
“New York’s extraordinary restaurant scene allows us to discover the exciting versatility of Cava alongside a variety of global cuisines,” says Patrícia Correia, director of communications for D.O. Cava. “This Cava Discovery Week, we are excited for New Yorkers to discover the many Cava and food pairing experiences on offer across the city and beyond.”
In addition to the in-house promotions curated by each participating partner, there will be a dynamic lineup of activities tailored for both trade and consumer audiences led by U.S.-based Cava ambassadors and educators. Highlights include:
- Cava: People, Place, and Process—Tuesday, October 3, 11:00 a.m.-1:00 p.m. This trade and media masterclass at Corkbuzz Union Square will feature an educational masterclass led by a dynamic panel of industry experts including Mary Gorman-McAdams MW, Mike DeSimone, Spanish wine reviewer for Wine Enthusiast Magazine, and Madeline Maldonado, beverage director at Mercado Little Spain. A walk-around reception will follow with an opportunity to taste a broader range of Cavas paired with various dishes and bites provided by Corkbuzz. To request an invitation, please send email to [email protected].
- Ceviche Cooking Class with Cava—Wednesday, October 4, 6:00 p.m.–8:00 p.m. Don Ceviche, located in the city’s vibrant Essex Market, will host a culinary encounter led by Chef Lenin Costas and sommelier Sara Jimenez, Somm in the City, to explore Cava’s versatility and range of styles, and how well they pair with the authentic flavors of Peruvian cuisine.
- Cava Takeover at The Lodge at Woodloch—Thursday, October 5-Sunday, October 8. The 4-star resort and spa will host a curated series of Cava-inspired educational events led by Somm in the City Sara Jimenez. Events will be offered exclusively to Woodloch guests and will include Sips and Fizz by the Firepit and Farm to Table Dinner with Cava. The restaurant menu will feature a Spanish Spritz all week long.
The success of Cava
In testament to its escalating appeal and growing popularity, Cava achieved a remarkable feat in 2022. A staggering 249 million bottles were sold globally, marking an impressive surge of 4.58% from the previous year. Notably, the domestic market witnessed an even more notable spike, with an impressive 13.5% increase, resulting in the sale of 77 million bottles.
For more information about partner establishments, wineries, and events, please visit cava.wine/en/cava-discovery-week-new-york. Follow what’s happening and join the conversation on social media using hashtag #cavaweek.
For additional information, please contact Katie Canfield of O’Donnell Lane at 530-720-1138 or by email at [email protected].
About D.O. Cava
With a presence in over 100 countries, D.O. Cava boasts more than 70% of international sales among Spanish D.O.s. Comprising 370 associated wineries, D.O. Cava presents a collection of sparkling wines that perfectly complement diverse culinary experiences. Crafted using the traditional method, these wines are characterized by their commitment to origin, land, and sustainability.
Web: Cava.wine
Facebook: facebook.com/do.cava
Instagram: instagram.com/Cava.do
Twitter: twitter.com/DO_Cava
YouTube: youtube.com/c/doCava
SOURCE D.O. Cava
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