The Bridge
Photographer Louis Carlos Bernal memorialized the barrios at the US-Mexican border
Rebecca Senf, University of Arizona
Louis Carlos Bernal, a Chicano photographer born in the Arizona border town of Douglas in 1941, invented a style of art photography that honored his Mexican American culture. In the process, he created an indelible record of life in Southwestern barrios – low-income, primarily Spanish-speaking neighborhoods – in the 1970s and 1980s.
He died tragically in 1993 when he was just 52 years old. With his photographs in only a few museum collections, his legacy received little attention over the past three decades. Now, his powerful images are reaching new audiences through a bilingual book and exhibition of 120 photographs.
As chief curator of the Center for Creative Photography at the University of Arizona, I’ve been working with Bernal’s photographs over the past decade. In 2014, his family donated his photographs, negatives, contact sheets, working materials and memorabilia, which allowed us to establish the Louis Carlos Bernal Archive at the center.
The exhibition, which runs from Sept. 14, 2024, to March 15, 2025, will feature the portraits of everyday Mexican Americans from his most famous series of photographs, “Barrios.” And thanks to the work of photography scholar Elizabeth Ferrer, we’ve learned even more about Bernal’s artistic technique, process and goals.
Capturing ‘Chicanismo’
As a child, Bernal was given a camera and became captivated by making photographs. He enrolled at Arizona State University thinking he would become a Spanish teacher, but his fascination with photography won out.
Bernal pursued various projects as he deepened his exploration of photography. He created collages featuring iconic images of former president John F. Kennedy, who, as the first Catholic president, was particularly revered in the Mexican American community. Responding to the Watergate hearings, and interested in the impact of media on public perception, he worked on a series in which he instructed family members to hold a life-size mask of Richard M. Nixon up to their faces. Emulating the work of one of his mentors, visual artist Frederick Sommer, he made abstract images using sculptural cut paper.
Ultimately these experiments gave way to a rich and sustained project of photographing Mexican Americans and their homes.
In doing so, he turned his neighbors, relatives and other Chicanos living in the Southwest into his artistic subjects. Together, the images convey Bernal’s goal of expressing his Mexican American pride, known as “Chicanismo.”
In this way, he was a part of the Chicano art movement, which sought to address the political and cultural concerns of the Mexican American community. Chicano artists highlighted issues such as labor exploitation, immigration, gender roles and racial discrimination. Their goal was to upend stereotypes about Mexican Americans, critique the status quo and cultivate a shared cultural identity.
‘Art of and for the people’
Bernal’s photographs might remind some viewers of snapshots found in a family album, and they do share many qualities with family photographs: They feature people in everyday settings; the subjects are often centered, posing naturally and appearing relaxed; and he preferred color photography, which, by the 1970s, had become a popular way to document birthday parties, holidays and other family milestones.
Bernal, however, gave a lot of thought to the elements in each photograph. He had a process for making pictures just as he envisioned them.
Throughout the many photographs he took inside homes and businesses, and of gatherings of relatives and friends, he deliberately highlighted personal possessions: framed family photographs, altars, posters, religious icons, textiles, and floral and seasonal decorations. Beyond the people in the images, he wanted to convey themes of family, spirituality, home and community.
In a 1982 video interview, Bernal described his process, and how he would “(work) things out in advance in my head before going out.”
This allowed him to work quickly when he was in someone’s home, minimizing the imposition his presence might cause. He also liked to photograph variations of the same setting – for instance, a room with and without family members, or a scene in both color and black and white. Later, he reviewed all the options, selecting the best from a group of images with subtle differences.
In this way, he was able to create photographs from the world around him based on his deep familiarity with Chicano life and culture. These images introduced a way of life to people beyond the barrios. But they held up a mirror for other Mexican Americans, who could easily recognize the scenes.
“The Chicano artist cannot isolate himself from the community,” Bernal said in 1984, “but finds himself in the midst of his people creating art of and for the people.”
Elevating the everyday
Bernal’s process can be seen in a pair of typical portraits.
In “6th Street Barrio, Douglas, Arizona, 1979,” Bernal photographs a young boy in the living room of his family’s home.
The boy represents one point of a triangular composition. A dark brown, upholstered couch acts as the other, while family photographs high on the yellow wall form the apex. Bernal situated himself across from the corner of the room, where a small end table covered with the family’s possessions sat.
The triangular arrangement of the photograph’s key elements – and the symmetry of the vertical line formed by the room’s corner at center – gives the image balance, stability and permanence, reflecting the way family and home serve as an anchor for the Chicano community.
In “Leon Speer’s Barber Shop, Felix Valdivezo & Daughter Patricia, Lordsburg, New Mexico, 1978,” Bernal places the wall of the barbershop parallel to his lens. This choice creates an organized, composed and easily understood environment in which to make a photograph of the barber, the customer and the customer’s daughter.
Through this perspective – and with some help from a row of mirrors and lights – Bernal captures a little world in its entirety, from the tiled floor reflecting sunlight to the collection of items on a shelf below the pressed-tin ceiling. In doing so, Bernal elevates an ordinary place and everyday people as something special to behold. Instead of the spontaneous and candid qualities you might expect from the casual documentation of, say, a child’s first haircut, Bernal has used a deliberate and formal approach, rendering a familiar subject art-worthy.
Bernal’s legacy
Bernal was building this incredible document of contemporary Mexican American culture when his life was cut short.
He had built the photography program at Pima Community College, in Tucson, Arizona, and his photography practice was thriving. But in 1989, as he was biking to work, he was struck by a car. He spent the next four years in a coma, passing away on his birthday in 1993, at age 52.
Although he had achieved acclaim in the U.S., his career was more acknowledged in Mexico, where he had developed a strong community and thriving professional network. Following his death, his work was not widely circulated in the U.S.
With the establishment of his archive, the publication of “Louis Carlos Bernal: Monografía,” and the opening of a large exhibition celebrating his work, I hope his Chicano pride and artistic vision will be introduced to a new generation of viewers, cementing his legacy in the history of American art.
Rebecca Senf, Chief Curator, Center for Creative Photography, University of Arizona
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/category/the-bridge
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Community
Culver’s Thank You Farmers® Project Hits $8 Million Donation Milestone
Culver’s Thank You Farmers Project surpasses $8M in donations since 2013, including a record $1.5M raised in 2025 for agriculture’s future.
Young wheat plant field on golden sunset landscape background. Green grain crop in agriculture farm. Rye harvest cereal backdrop
Culver’s Thank You Farmers® Project Hits $8 Million Donation Milestone
Culver’s has always worn its Midwest roots proudly—right down to the farm-fresh ingredients behind its ButterBurgers and Fresh Frozen Custard. This week, the restaurant brand shared a milestone that reinforces that connection in a big way: Culver’s Thank You Farmers® Project has officially surpassed $8 million in total donations since launching in 2013. Even more impressive, 2025 marked a record year, with more than $1.5 million raised to support the future of agriculture through education, advocacy, and community-based partnerships.A 12-year commitment to the people behind the food
When Culver’s started the Thank You Farmers Project, the mission was simple: support farmers and strengthen agricultural education so the next generation can continue feeding communities for decades to come. Twelve years later, that mission has grown into a nationwide effort powered by local restaurants, community partners, and everyday guests. As Alison Demmer, Culver’s senior public relations manager, put it: behind every meal served is a network of hardworking farmers. The Thank You Farmers Project is Culver’s way of turning gratitude into action—by investing in the people and programs that keep agriculture strong.How guests and communities helped raise $1.5 million in 2025
The Thank You Farmers Project is fueled by participation—donations at the register, local fundraising, and limited-time initiatives that make it easy for guests to contribute while enjoying the Culver’s experience. Here are some of the standout efforts from 2025:- Green and Gold: Culver’s donated $1 for each rental and digital purchase of the movie Green and Gold, totaling $100,000 donated to three agricultural organizations.
- To Farmers with Love Contest: Guests nominated farmers and ranchers for recognition, with five winnersreceiving a $500 cash prize, a VIP Tim McGraw concert experience at the Field of Dreams, plus Culver’s gift cards and swag.
- Scoops of Thanks Day (11th annual): Guests donated more than $170,000, receiving a single scoop of Fresh Frozen Custard in exchange for a $1 donation supporting local FFA chapters and other agricultural education organizations.
- Concretes for a Cause: Culver’s raised more than $570,000 by donating $1 from each Concrete Mixer soldsystemwide over a five-day period—supporting local hunger relief initiatives.
- Culver’s FFA Ambassadors: Guests nominated standout FFA members to represent Culver’s as ambassadors. Ten ambassadors earned up to $2,500 for their local chapters to fund learning experiences through agriculture advocacy events in partnership with Culver’s.
Culver’s Thank You Farmers Project has officially passed $8 million in total donations since the program began in 2013.
Why this milestone matters beyond the number
An $8 million milestone is worth celebrating—but the bigger story is what it represents: a long-term investment in agricultural education and sustainability, backed by a brand with more than 1,000 family-owned and operated restaurants across 26 states. Programs like this help ensure:- Students have access to hands-on agricultural learning opportunities
- Local FFA chapters and education organizations can expand their impact
- Communities stay connected to the real people behind the food supply
- Future farmers and ranchers feel seen, supported, and valued
How to get involved
Culver’s is encouraging guests and community members to learn more, donate, or participate in upcoming initiatives tied to the Thank You Farmers Project. To explore the program and find ways to support it, visit: https://www.culvers.com/about-culvers/thank-you-farmers-projectFAQ: Culver’s Thank You Farmers Project
About Culver’s
For more than 40 years, Culver’s has served cooked-to-order meals made with farm-fresh ingredients and delivered with a signature commitment to friendly service. The brand’s menu is best known for the ButterBurger (made with fresh, never-frozen beef) and Fresh Frozen Custard, including its popular Flavor of the Day program. With more than 1,000 restaurants in 26 states, Culver’s continues to grow while staying rooted in small-town Midwestern values—and the Thank You Farmers Project is one of the clearest examples of that commitment in action.High Demand Marks “Veggies for Veterans” Event Amid SNAP DelaysLink: https://stmdailynews.com/high-demand-marks-veggies-for-veterans-event-amid-snap-delays/
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Stories of Change
The Holiday Spirit Matters But So Does What Happens After
The Holiday Spirit: Holiday generosity is powerful, but community needs don’t end when the decorations come down. Learn practical ways to give back year round—volunteering, donating, sharing skills, and supporting causes you believe in—with help from United Way.

The Holiday Spirit Matters — Why Giving Back Should Last All Year
(Family Features) During the holiday season, many people feel a renewed sense of generosity. It’s a time when communities come alive with food drives, toy collections, volunteer events and donation campaigns – all fueled by the spirit of giving. While this seasonal energy can be powerful, the need it responds to doesn’t fade when the decorations come down. Giving back is not only essential during the holidays; it’s also the foundation of stronger, more resilient communities year round. People in nearly every community face challenges – whether it’s affording holiday presents or meeting basic needs like food, rent and utilities. For many families, current economic strains are forcing them to make tough decisions like sacrificing necessities or depleting savings to create moments of holiday joy.
This is a time to rally support and help neighbors in need. Right now, many community members who didn’t previously need help are seeking support. Acts of generosity large and small help close gaps and strengthen communities. When individuals and businesses give their time, resources and talent, they can help ensure everyone has a fair chance to not only survive but thrive. Communities rely on nonprofit organizations like United Way – one of the oldest and largest organizations committed to tackling local challenges and mobilizing communities to improve lives. With a presence in nearly 99% of communities across the U.S., the organization recognizes the power of giving and relies on seasonal and year-round generosity to deliver food and housing assistance, youth programs, mental health support, disaster recovery and more. This holiday season and beyond, to assist your community consider taking actions such as: Volunteering Offering your time is one way to make a real change in your community while helping build a more resilient future for all. What’s more, research shows the personal benefits of volunteering, such as reduced feelings of isolation, loneliness and risk of depression. Whether it’s a community event, ongoing support or in-person activities, making a difference for others feels good. Donating Sharing your financial resources can play a vital role in helping communities thrive. Your donation can help put food on the table for families in need, support kids who are struggling or provide mental health services to the most vulnerable individuals. Remember, your gift of any size combines with the gifts of others and builds stronger, more resilient communities. Sharing Expertise or Talent Generosity can take many forms. Making a difference isn’t just about time and money; it can also mean sharing skills or knowledge, and even social networks to bolster charitable efforts. Giving back builds a shared sense of responsibility. It reminds people that strong communities don’t happen by accident – they’re created through connection, compassion and collective action. Supporting Causes You Believe In Every community faces their own unique, pressing challenges and almost everyone has a cause that’s close to their hearts. Identify organizations working to advance those causes and make a plan to support them. Find opportunities to support your community this holiday season and make generosity a year-round tradition at unitedway.org/local. Nourishing Our Heroes: Eight Years of Impact at Phoenix VA’s Veggies for VeteransLink: https://stmdailynews.com/nourishing-our-heroes-eight-years-of-impact-at-phoenix-vas-veggies-for-veterans/
Stories of Change: People Making a Difference
Discover inspiring stories of changemakers making a positive impact. Explore videos and articles of people tackling today’s biggest challenges with action and hope. Visit: https://stmdailynews.com/stories-of-change/
STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Blog
Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign
Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.
Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
A Classic Campaign Gets a Grouchy Remix
Why Oscar? Why Now?
Nostalgia Meets New Audiences
Limited-Edition Oscar Goodies and Where to Find Them
Where to Watch
- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
Bringing the Campaign Home: Phoenix Community Clean-Up
- “Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
- “Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
- “Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”
About the Brands
- Glad Products Company
- Sesame Workshop
- PRNewswire
- Press release via Glad, Dec 2, 2025 (based on IRI data, last 52 weeks ending 10/26/2025)
High Demand Marks “Veggies for Veterans” Event Amid SNAP Delays
Discover more from Daily News
Subscribe to get the latest posts sent to your email.

