COPENHAGEN, Denmark /PRNewswire/ — Buldak, the globally beloved spicy noodle brand of Samyang Foods, successfully held an exciting ferry event on August 8, 2024, to celebrate its triumphant return to Denmark.  Following a ban imposed by the Danish Veterinary and Food Administration (DVFM) on June 11, three popular products—3X Spicy, 2X Spicy and Hot Chicken Stew were recalled. Since then, two of those products, 2X Spicy and Hot Chicken Stew, were subsequently reintroduced into the market after the ban was lifted on July 15. This allowed Buldak to reclaim its spot in the hearts (and spice cabinets) of Danish consumers.

The ferry event was a celebration of resilience and community. The temporary ban captured global attention and Buldak wanted to turn this challenge into an opportunity to thank loyal fans in Denmark. Connecting with them in new ways and celebrating the spicy flavors. Turning a regulatory challenge into a marketing opportunity, the brand exemplified its core identity of tenacity and creativity.

Buldak

The event, named “Buldak Spicy Ferry,” took place at Copenhagen’s harbor from 4 PM to 8 PM local time. The specially wrapped Buldak ferry was designed to catch the attention of the Danish people. Setting sail from Copenhagen’s harbor, the ferry proudly declared such messages as, “We are back. Thank you for your support, Denmark. We are hotter than ever. For the Vikings who can handle the spice.”

Buldak’s iconic mascot, Hochi, made a dramatic entrance at the port. Celebrating the return of the spicy noodles, the mascot waved a giant flag to mark this bold occasion. Hochi distributed samples of 2X Spicy and Hot Chicken Stew to the delight of participants waiting at the port.

In response to the excitement surrounding its return, Buldak held an online raffle one week prior to the event, attracting thousands of registered fans eager to participate in this long-awaited celebration. From these enthusiastic applicants, 120 lucky influencers and consumers were selected to join the unique party on the ferry. The event offered a vibrant atmosphere with various activities such as airbrush and henna tattoos, a DJ booth playing “Spicy Music” and a dance floor to keep spirits high.

A “Buldak Buffet” was also set up, allowing guests to freely experience popular Buldak noodle dishes, including those recently reintroduced. Thoughtfully, the buffet also offered a variety of beverages, carefully paired for spice enthusiasts of all levels to fully enjoy the celebration of Buldak’s triumphant return to Denmark.

“We are thrilled with the turnout and the positive energy from our loyal fans and influencers who joined us in this celebration,” said Euiri Choi, Head of Brand at Samyang Foods. “This event was not just about food; it was a celebration of community, flavor and the passion we all share for spice. We are grateful for the collaboration and guidance we received from the DVFM throughout this process.”

Participants enjoyed the beautiful Copenhagen coastline while indulging in Buldak’s signature dishes and relished the return of the spicy. Attendees also received special Buldak merchandise and products, ensuring that the flavors continue to inspire culinary creativity long after the event.

SOURCE Samyang Foods

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More news about Buldak:

https://www.nbcnews.com/news/asian-america/denmark-welcomes-return-banned-south-korean-noodles-rcna166391

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Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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THE BEST PLACE IN CHARLESTON, SOUTH CAROLINA TO CATCH THE GAME

CHARLESTON, S.C. /PRNewswire/ — Lamar’s Sporting Club of Republic Hospitality is thrilled to announce the arrival of the football season in Charleston and extend a warm invitation to sports fans to experience the ultimate game-day atmosphere at the premier venue. As the fall season approaches, Lamar’s Sporting Club is gearing up to be the go-to destination for all sporting events, promising an unparalleled experience for every fan and patron.

Football Season

Whether a die-hard football fan, a casual observer, someone who enjoys a variety of sports, or someone who just enjoys comfortable seating with delicious cocktails and culinary offerings, Lamar’s Sporting Club offers the perfect atmosphere to catch every thrilling moment. The luxury state-of-the-art concept boasts:

What to expect from LAMAR this Football Season

• 10+ High-Definition Screens: Never miss a play with the array of large, high-definition screens strategically placed throughout the venue. Catch all regular season and out-of-market games with Direct TV NFL Sunday Ticket.
• Gourmet Game-Day Offerings: Enjoy a selection of premium chicken lollipops, variety of sliders, caviar deviled eggs, curated wine list, craft cocktails, local craft beer selection and more.
  • Saturday College Football Kick Off Pre-Game Specials from 11am – 12pm
  • Sunday NFL Game Day Pre-Game Specials 12pm – 1pm
• Introducing Brunch & Lunch: Lamar’s will now offer weekend brunch beginning Saturday, August 24 moving forward. Brunch will be offered beginning at 11am on Saturdays for College Football Kick Off and 12pm on Sundays for the NFL Sunday Ticket.
• Comfortable Lounge Seating: Relax in our luxurious, comfortable seating designed for optimal viewing and enjoyment.
• Inviting Atmosphere: Join fellow fans in an inviting and energetic environment where you can share the excitement with fellow fans and patrons.
• Reservations: Book your reservation with us on OpenTable. For large parties and events, contact us at 843-543-2465 or email info@lamarssportingclub.com

“Our priority is to provide our guests with the best atmosphere and offerings while watching a game in Charleston,” said Lea Aylor, Chief Executive Officer of Republic Hospitality. “We’re the place where patrons come together comfortably to celebrate their passion for sports, surrounded by like-minded individuals. We’re excited to kick off the season with all locals and visitors.”

2024 – 2025 Football Season

Lamar’s Sporting Club will be showcasing a wide range of sports this fall, including College football, NFL, basketball and more. The venue is equipped to handle all the action, ensuring that patrons can follow their favorite teams and events seamlessly. Join Lamar’s Sporting Club this fall to make the most of the sporting season. For more information about upcoming events, reservations, and game-day schedule, please visit https://lamarssportingclub.com/ or contact us at info@lamarssportingclub.com.

NEW HOURS OF OPERATION BEGINNING 8/24
Wednesday – Friday 6PM – CLOSE
Saturday 11AM – CLOSE
Sunday 12PM – CLOSE

ABOUT LAMAR’S SPORTING CLUB
Lamar’s Sporting Club is a haven for like-minded individuals who appreciate nightlife experiences, sports, and exclusivity. The venue features a 2,000 square foot lounge adorned with rich, dark wood paneling, plush leather banquettes, and vintage-inspired decor, offering both comfort and luxury. Lamar’s Sporting Club is a premier destination for sports enthusiasts, offering a top-tier experience with a focus on excellent service, great food, and an unbeatable atmosphere. Located in Charleston, South Carolina, Lamar’s Sporting Club is the perfect place to enjoy all your favorite sporting events this season.

ABOUT REPUBLIC HOSPITALITY 
Republic Hospitality is a prominent hospitality company based in Charleston, South Carolina. Republic Hospitality is known for its diverse range of luxury restaurants, lounge, and nightlife establishments.  Republic Hospitality boasts a portfolio that includes venues such as Republic Garden & Lounge, Bourbon N’ Bubbles, MESU, Lamar’s Sporting Club and Zachary’s Daiquiris.  Republic Hospitality prides itself on offering exceptional experiences in opulent surroundings providing personalized service. For more information, visit www.republichospitality.com.

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SOURCE Republic Hospitality

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

MISSISSAUGA, ON /CNW/ – In the early hours of August 12^th, a giant unknown object appeared in Toronto’s Trinity Bellwoods Park, following the Perseids meteor shower. This unidentified object crashed into a park bench, tearing up the ground below. Luckily, no one was injured. After three days of online chatter, speculations and real-life investigation – the object cracked open, spilling out boxes of Kellogg’s Two Scoops Raisin Bran® Crunch cereal, much to the surprise and excitement of Torontonians. The object, a giant granola cluster, was activated to announce Kellogg’s Two Scoops Raisin Bran® Crunch cereal’s Canadian launch.

Kellogg’s Two Scoops Raisin Bran® Crunch cereal

Leveraging the key product features and the mystery of outer space, the Crunchorite design combined the rockiness of a meteorite with the deliciousness of an oat cluster. The physical cluster was created using space-age foam to create a sizeable 5.3ft x 3.8 x 3.8 ft object weighing a whopping 160lbs. Filled with 100 boxes of Kellogg’s Two Scoops Raisin Bran® Crunch cereal, the cracking open of the Crunchorite was a delight for Torontonians!

Available at major retailers across Canada, Canadians can now enjoy Kellogg’s Two Scoops Raisin Bran® Crunch cereal, a delicious blend of crunchy oat clusters, tasty multi-grain flakes and juicy raisins with the taste of golden honey.

“We are so excited to be bringing the beloved Kellogg’s® Raisin Bran Crunch to Canadian consumers. This delicious spin of the classic Kellogg’s® Raisin Bran is sure to delight Canadians with its crunchy and delicious taste,” says Jeff Chatterton, Head of Marketing Canada, WK Kellogg Co. “At WK Kellogg Co we continue to expand our offerings to the Canadian market, with Kellogg’s® Raisin Bran Crunch being the newest addition.”

“When we realized the Perseids meteor shower and the Kellogg’s® Raisin Bran Crunch launch were happening on the same day, it was like the stars aligned,” noted Steve Persico, CCO at Leo Burnett Toronto. “It just made sense to introduce Canadians to one of the crunchiest cereals on Earth with a bang.”

The launch of Kellogg’s Two Scoops Raisin Bran® Crunch cereal is supported with strategy and creative led by Leo Burnett Toronto, media buying by Starcom and PR communications by MSL Canada. 

ABOUT WK KELLOGG CO 

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder WK Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes^®, Rice Krispies^®, Froot Loops^®, Kashi^®, Special K^®, Kellogg’s Raisin Bran^®, and Bear Naked^®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger^® and Toucan Sam^®, represent our deep connections with the consumers and communities we serve.  Through our sustainable business strategy – Feeding Happiness^TM – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.

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SOURCE WK Kellogg Co

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage