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United Launches Airline Industry’s First Media Network
Last Updated on June 25, 2024 by Daily News Staff
Kinective Media by United Airlines is the only media network that uses insights from travel behaviors to connect customers to personalized advertising, experiences and offers from leading brands
Advertising technology platform uses United’s data to create anonymized audience segments that marketers can reach on the airline’s mobile app, inflight entertainment screens and more
United is already working with dozens of global brands and agencies including Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts and Dentsu
Commercial launch planned at Cannes Lions International Festival of Creativity
CHICAGO /PRNewswire/ — United Airlines today announced the launch of Kinective Media by United Airlines – the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.
The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United’s award-winning mobile app and inflight entertainment screens. And the airline expects its MileagePlus® members will receive additional value through more personalized and real-time offers and experiences that drive even greater loyalty.
Kinective Media is already working with brands such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like Dentsu. The focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands and travel.
Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.
“We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale,” said Richard Nunn, CEO of MileagePlus. “Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that’s highly personalized and relevant, and we’re already seeing impressive results. There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that’s valuable, effective and personalized.”
Kinective Media aims to enhance the travel experience while growing the trust that travelers place in United. Advertisers cannot access the personally identifiable information of United customers – instead, Kinective Media leverages the insights of U.S. customers aged 18 and over to create aggregated and anonymized audience segments that it offers to Kinective Media advertisers. All U.S. customers have the option to opt-out of Kinective Media targeted advertising at any time.
United’s Mobile App and Inflight Entertainment Screens
Kinective Media partners can scale their content through two of United’s most impactful media channels, among others: its award-winning mobile app and the growing number of inflight entertainment screens across the airline’s fleet, which are among the most addressable media assets in the industry.
- The United Mobile App – United has the world’s most downloaded airline mobile app, with 110+ million total downloads across IOS & Android and nearly 100 million sessions per month.
- United continually seeks to add new, industry-first features to help travelers save time and make the travel experience even easier including the ability to automatically switch from a middle seat to a window or aisle if it becomes available by choosing a seat preference in the seat map, and live personalized flight notifications with Live Activities for iPhone.
- Seatback Entertainment – United has nearly 100,000 seatback screens across its fleet, with plans to grow these numbers as the airline takes delivery of new airplanes and retrofits existing aircraft as part of its United Next plan.
There is the potential for 3.5 hours of attention per traveler, based on average flight time. United’s seatback screen content – which is also available on customer’s personal devices –includes free access to more than 2,800 movies and shows, as well as a new 3D moving map, personalized connecting gate information and digitized food and drink menus. The inflight content is available in more than 20 different languages.
The new United signature interiors include 16-inch HD touch screens in each United Polaris® business class seat, 13-inch screens in every first class seat and 10-inch screens in every United Economy seat.
For more information about Kinective Media by United Airlines, visit http://kinectivemedia.com.
About MileagePlus
MileagePlus is one of the most valuable airline loyalty programs in the world with nearly 40 million active members, and more than 100 program partners. In 2020, United pioneered an industry-first transaction when it secured financing against MileagePlus and today some analysts value the program at more than $22 billion. Over the past several years, United has continually improved MileagePlus including a change so that miles never expire, the introduction of PlusPoints, an industry-leading upgrade benefit for Premier® members and most recently, a feature that lets members ‘pool’ their miles into a shared account to maximize the options for group trips.
About United
At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol “UAL”.
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Viewpoint Hosted by Dennis Quaid Brings Attention to a Little-Understood Condition Affecting Families Nationwide
A new Viewpoint hosted by Dennis Quaid segment with APFED raises awareness of eosinophilic esophagitis, its subtle symptoms, and its impact on families.
For more information, readers can visit viewpointproject.com and apfed.org.
For many families, health conditions do not always begin with a dramatic diagnosis. Sometimes they show up in small, everyday habits that seem easy to explain away. Cutting food into tiny bites. Drinking extra water with every meal. Quietly avoiding certain foods altogether. A new educational segment from Viewpoint hosted by Dennis Quaid is shining a light on those subtle warning signs through a collaboration with the American Partnership for Eosinophilic Disorders, helping more people recognize the realities of living with eosinophilic esophagitis, or EoE.
Viewpoint hosted by Dennis Quaid
The segment, distributed to Public Television stations across the country, focuses on making this chronic inflammatory condition easier for the public to understand. For viewers, that matters because EoE is often misunderstood or overlooked, even as it affects daily routines, family meals, and quality of life. By connecting medical information to real-life experiences, the program gives audiences a more human picture of what people with the condition may be facing.
When everyday habits tell a bigger story
Eosinophilic esophagitis occurs when eosinophils, a type of white blood cell, build up in the esophagus, causing inflammation that can lead to tissue damage and narrowing. But what stands out most in this story is not just the science. It is the way people often adapt without realizing it. Behaviors like chewing excessively, avoiding certain textures, or relying on liquids to help swallow can become so routine that they no longer feel unusual.
That is one reason the segment carries real community value. It encourages people to look more closely at symptoms that may have been normalized for years and to seek evaluation from specialists such as gastroenterologists or allergists. It also raises awareness among parents, caregivers, and primary care providers who may be the first to notice that something is not quite right.
More than awareness
The program also explores the emotional and social side of the condition, especially for people navigating dietary restrictions and the uncertainty of delayed diagnosis. In that sense, this is not only a story about medicine. It is also a story about advocacy, support, and the importance of helping people feel seen.
APFED Executive Director Mary Jo Strobel noted that many people with EoE do not realize they have adapted their lives around a medical condition. That message gives the segment its strongest human element: awareness can change lives, not only by leading to diagnosis, but by helping families better understand experiences that may have felt isolating or confusing.
Originally distributed in January 2025, the documentary will continue to be made available to stations through March 2027, extending its reach to more households nationwide.
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Read more from STM Daily News on community issues, public television, health awareness, and stories that connect national topics to everyday life.
For More Information
- Visit the official Viewpoint hosted by Dennis Quaid website
- Learn more about the American Partnership for Eosinophilic Disorders
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Jay Mohr’s long-running podcast is expanding to FAST television through an exclusive LG Channels launch in the U.S. and Canada.
Cineverse has announced the launch of Mohr Stories, a new free ad-supported streaming television channel built around comedian Jay Mohr’s long-running podcast. Unveiled during LG Electronics and LG Ad Solutions’ 2026 IAB NewFronts presentation, the channel will be available exclusively through LG Channels on LG TVs in the United States and Canada.
The new channel will feature weekly episodes alongside more than 100 hours of library content, giving the show a larger footprint in the growing FAST market. Hosted by Mohr, the series includes conversations with guests from comedy, film, sports, music, and television, including Ron Funches, Jay Leno, Joe Mantegna, Patton Oswalt, Kevin Pollak, Andy Richter, George Wallace, Flavor Flav, Michael Eric Dyson, Seth Rollins, Gene Simmons, Billy Gibbons, Byron Scott, and Jeanie Buss.
The launch is notable not only because of the talent involved, but because it reflects a broader shift in how podcast brands are being distributed. What once lived primarily as an audio product is now being packaged as a 24/7 streaming destination, built for connected TV audiences and ad-supported discovery.
Cineverse said Mohr Stories will continue to be available as a podcast through the WITZ Podcast Network, a partnership between Cineverse and The Stand Group. The company also pointed to strong audience momentum after the show expanded into video, saying consumption hours on Spotify rose 50% month over month and downloads increased 34% quarter over quarter.
That growth aligns with wider audience behavior. In the U.S., more than 150 million people listen to podcasts every month, and an increasing share of those consumers are also watching podcast content on video platforms. As those habits continue to evolve, media companies are looking for ways to extend proven shows beyond their original format.
For LG Channels, the addition of Mohr Stories strengthens a FAST lineup built around free, accessible programming across a wide range of genres. For Cineverse, it underscores a strategy centered on expanding the reach and value of entertainment properties across multiple platforms.
The result is more than a new celebrity-led channel. It is another example of how streaming, podcasting, and digital video are converging into a more flexible content ecosystem—one where recognizable brands can move fluidly from audio feeds to connected television.
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Cineverse Partners With VA Media to Expand YouTube Monetization Strategy
Cineverse has announced a strategic partnership with VA Media to accelerate growth and digital monetization across its expanding portfolio of fandom-focused YouTube channels.
The agreement will bring a YouTube-first strategy to Cineverse’s channel network, including longform and shortform content planning, channel optimization, financial modeling, and broader monetization support. The partnership will begin with Dog Whisperer with Cesar Millan, which Cineverse identified as its top revenue-generating YouTube channel.
Cineverse said its owned or operated YouTube channels currently account for more than 10 million subscribers and over 200 million video views. The company’s digital portfolio spans genres including horror, anime, romance, indie film, Asian cinema, and other fandom-driven categories.
VA Media, which specializes in YouTube strategy and social video monetization, will work with Cineverse to improve discoverability, strengthen channel performance, and unlock new revenue opportunities across YouTube and adjacent platforms.
The partnership reflects the growing role of YouTube as a core distribution and monetization channel for premium entertainment content.
For more information, visit Cineverse.
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