Travel
VAI Resort and Tixr: Transforming Live Entertainment in Arizona
In a significant development for Arizona’s entertainment scene, VAI Resort has announced a partnership with Tixr to manage ticketing for its highly anticipated $1 billion complex in Glendale. Slated to open in 2025, the VAI Resort is set to become a landmark destination in metro Phoenix, combining luxury accommodation with premier culinary and live entertainment experiences.
VAI: A New Era in Entertainment
The resort’s centerpiece, the $50 million VAI Amphitheater, boasts an 11,000-person capacity, making it a key attraction within the expansive 60-acre property. Guests will have the opportunity to enjoy performances from a variety of vantage points, whether from their hotel room balconies, exclusive skyboxes, VIP booths, or high-end reserved seating.
The Tixr Partnership
Tixr, a leading ticketing and live event company, will exclusively handle the ticketing for VAI Resort’s diverse range of events, including those at the amphitheater, poolside area, and nightclub. Known for its innovative approach to live event commerce, Tixr offers a unified platform capable of managing everything from complex reserved seating to hotel packages and bottle service.
Howard Weiss, VAI Resort’s Senior Vice President of Entertainment & Sponsorships, expressed confidence in Tixr, stating, “Everything we’re building at VAI Resort, from the property itself to the guest experience, is unique, bigger, bolder, and first-of-its-kind.” This sentiment underscores the resort’s commitment to creating an unparalleled experience for its guests.
A Vision for the Future
The collaboration with Tixr aligns perfectly with VAI Resort’s forward-thinking vision. Tixr’s CEO, Robert Davari, highlighted the synergy between the two entities, emphasizing Tixr’s ability to deliver a seamless and elegant ticketing experience that goes beyond traditional systems. With over 500 live entertainment brands under its belt, Tixr is well-equipped to support VAI Resort in achieving its ambitious goals.
A Promising Location
Strategically located near the State Farm Stadium and the upcoming Mattel theme park, VAI Resort is positioned to become a central hub for entertainment in the region. Earlier this year, the resort also partnered with Live Nation and C3 Presents to curate a dynamic lineup of events for its amphitheater, promising an exciting future for attendees.
As VAI Resort prepares to open its doors, the partnership with Tixr marks a significant step toward redefining the live entertainment landscape in Arizona. The resort promises to offer an experience unlike any other, blending luxury, innovation, and world-class entertainment into a single, unforgettable destination.
https://www.billboard.com/pro/tixr-vai-resort-amphitheater
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