Entertainment
What Amazon MGM’s creative control over the James Bond film franchise means for the future of 007
Daniel Craig portrayed James Bond from 2006 to 2021. As Amazon MGM gains control over the franchise, fans speculate on the future direction, potential “woke” storylines, and whether a unified Bond universe akin to Marvel will emerge, involving diverse media.
Colin Burnett, Washington University in St. Louis
James Bond was front and center at the 2025 Academy Awards – and in a somewhat curious way.
In a musical number, Lisa of Blackpink, Doja Cat and Raye sang the Bond theme songs “Live and Let Die,” “Diamonds Are Forever” and “Skyfall,” respectively. No Bond films had been nominated for an award, and none of these singers has a connection to the Bond franchise, though they did all recently collaborate on the single “Born Again.”
The strange exercise felt less like a celebration and more like a big flashing question mark for a screen icon whose future has never felt more uncertain.
Since the shocking news dropped on Feb. 20, 2025, that Jeff Bezos’ Amazon MGM Studios would assume creative control over the James Bond film franchise, commentators and fans have wondered why.
Why would the Broccoli family, which has long held the rights to Bond movies through their company, EON, cede control of the film series to a tech partner they’ve been at odds with?
Two possibilities have emerged.
First, EON’s Michael G. Wilson and Barbara Broccoli, the stepson and daughter of legendary EON producer Albert R. “Cubby” Broccoli, may have reached a point of creative exhaustion. There could be something to this theory. According to Puck’s Matthew Belloni, the 83-year-old Wilson and 64-year-old Broccoli were having difficulty figuring out their next step after 2021’s “No Time to Die.”
A second reason could be Amazon’s impatience with EON. In December 2024, The Wall Street Journal reported that Barbara Broccoli balked when Amazon Studios executive Jennifer Salke proposed several Bond spinoff projects, including a Bond series with a female lead, for Prime Video. Perhaps frustrated with the stalemate, Amazon may have made Wilson and Broccoli an offer they couldn’t refuse to get them out of the way and get production of Bond content rolling.
The speculation is certainly intriguing. But a more central question shouldn’t be overlooked: the “what.”
What, precisely, has Amazon MGM acquired? And what can it actually do with the Bond story?
Breaking down the Bond rights
In my research on the 007 franchise, I’ve discovered that this property has never been a traditional film series.
Long before “Star Wars” launched in 1976 and the Marvel Cinematic Universe launched in 2008, Bond relied on a range of mediums to tell its story.
The Bond franchise began in 1953, not with a film but with a novel, Ian Fleming’s “Casino Royale.” One year later, “Casino Royale” was adapted for American TV as a live anthology show. Four years after that, in 1958, a popular Bond comic strip made its debut.
It was only in 1962, with “Dr. No,” starring Sean Connery, that the now-iconic film series began.
Since then, James Bond has been spun off into a children’s animated show, choose-your-own-adventure books, a “Young Bond” novel series, video games, a reality show, radio dramas and more.
Here’s what’s crucial: With its new deal, Amazon MGM has a controlling stake only in the rights that EON holds. EON has licensed the right to produce future films and TV shows from Fleming since 1961. EON secured worldwide merchandising rights in 1964 and production rights to video games in the early 1990s.
Other 007 media – the literary, comic and audio series – are managed by the Fleming Estate and Ian Fleming Publications.
The James Bond media franchise is what I call a shared rights and licensing network.
No one company controls all of the Bond rights, and no one company produces all of Bond media. Though this arrangement is a complicated one, the sharing and licensing of rights has allowed Bond to emerge as a lucrative and fecund product line. According to my calculations, it now boasts over 330 original stories in 72 years of media production.
In other words, Bond is much more than the 25 films released by EON.
James Bond’s many lives
Until now, rights sharing and licensing have ensured that the Bond franchise remains creatively distinct from “Star Wars” and Marvel.
The companies that produce these series – LucasFilm and Marvel Studios – are owned by The Walt Disney Company. With their rights pooled under one corporate entity that also oversees all production, “Star Wars” and Marvel have been able to drive toward high levels of creative consistency and unity among their stories. Across films, TV, comics and video games, “Star Wars” and Marvel aspire to what media specialists call “transmedia storytelling.”
By sharing rights, the Bond franchise has arrived at a very different type of storytelling, one that fragments the story and multiplies the James Bonds to be experienced across distinct media. The effect isn’t transmedia storytelling, or even a Marvel-style multiverse. In Bond, characters can’t cross over to alternate realities and meet other versions of themselves.
James Bond exists in many different worlds and leads many different lives.
To name a few: There’s the Bond of Fleming’s 1950s and 1960s novels, who loses his first love, Vesper Lynd, and hunts down her killers, who are members of SMERSH, the assassination arm of Soviet intelligence agencies. Fleming’s Bond also lives on in the novels of Kingsley Amis and John Gardner, which were published in the 1970s and 1980s.
There’s EON’s silver screen Bond, who, from 1962 to 2002, never falls in love with Vesper, but loses his wife, Tracy di Vicenzo, to the crime syndicate SPECTRE and remains scarred by the loss. And in the modern era, there’s the Bond who appears in author Samantha Weinberg’s “Moneypenny Diaries.” Published from 2005 to 2008, the series depicts a version of Bond who has retired to a small Scottish isle with his lover, MI6’s Miss Moneypenny.
The effect of Bond’s shared structure is what I dub “threaded storytelling.” The novels present various versions of Bond’s life, at different points in history. The film series creates two of its own. The comic series offers yet more lives of 007.
Each version of Bond runs alongside the others in the market, focusing on a Bond character who exists only within his unique story world. This gives fans an unpredictable, ever-expanding canon of stories to follow and even compare, like one grand spot-the-difference game in time.
Where next for Bond?
The deal between Amazon MGM and EON awaits regulatory approval in the U.S. and U.K.
If it goes through, Amazon MGM will have a strong property on its hands. Over the decades, EON has reinforced certain elements to the character and the story: James Bond is a debonair hitman. MI6 chief M gives him high-stakes missions. MI6 armorer Q fits him with the latest gadgets. And Bond lives large, enjoying beautiful women, fine dining, Savile Row fashions and Omega timepieces.
Amazon MGM is unlikely to tinker with these Bondian elements. They’re also likely to preserve the movies’ “Bond formula” – the gun barrel visual that kicks off each film, elaborately designed credit sequences, film-specific theme songs, and the closing title card that reads, “James Bond Will Return.”
Yet some fans fear that Amazon MGM will develop “woke” storylines. Others foresee the product being diluted with countless streaming spinoff series.
To me, the more intriguing possibility is whether Amazon will try to create a more unified Bond universe, akin to the Marvel Cinematic Universe. Yes, the Fleming Estate will continue to manage the novels, comics and radio. But with creative control over EON’s rights, Amazon MGM could, in theory, develop an elaborate transmedia strategy never before explored in this franchise.
A relaunched film series, perhaps serving as Amazon MGM’s “mothership,” would feed into satellite series in video games and streaming shows. These games and shows, in turn, would tie into and expand the universe of the films.
Were that to happen, the Bond franchise would truly enter a new phase and risk losing much of the creative flexibility it’s possessed in the past.
Colin Burnett, Associate Professor of Film and Media Studies, Washington University in St. Louis
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Entertainment
BronzeLens Film Festival Returns to Atlanta for Two Weekends of Global, Diverse Storytelling
BronzeLens Film Festival Brings International Lineup to Atlanta Across Two Weekends
Atlanta becomes a hub for filmmakers and film lovers this month as the BronzeLens Film Festival marks its 17th annual celebration of cinema. Running August 21–23 and August 27–30, 2026, the festival brings together industry leaders, emerging creators, and audiences for two weekends centered on one idea: diverse storytelling deserves the biggest possible stage.
Founded to elevate underrepresented voices in film, BronzeLens says its 2026 lineup continues that mission with more than 150 Official Selections. The slate spans projects connected to creators and stories from across the globe, including Australia, Canada, France, Germany, Ghana, Guadeloupe, Peru, Saint Kitts and Nevis, South Africa, The Netherlands, the United Kingdom, and the United States. Festival organizers note that every film in the program is either produced by creators of color or focuses on stories about people of color.
Opening Night spotlight: “Love Patrick: Nothing is Impossible”
This year’s Opening Night feature is Love Patrick: Nothing is Impossible, directed by the Horne Brothers. The documentary chronicles the life and legacy of fashion designer Patrick Kelly, whose work and vision helped reshape how Black creativity and style were seen on a global stage.
For audiences, it’s a fitting kickoff: a story about artistry, identity, and ambition—exactly the kind of conversation-starter BronzeLens aims to put in front of the public.
A festival built for films—and the conversations after
BronzeLens founder and executive producer Kathleen Bertrand says the festival’s purpose goes beyond screenings.
“We believe the true magic of film happens both on the screen and in the conversations it inspires,” Bertrand said. “Our mission is to champion outstanding filmmaking while creating dynamic opportunities for filmmakers, creators, talent, and audiences to connect, collaborate, and help shape the future of storytelling.”
That emphasis on community and connection has helped BronzeLens become a key cultural event in Atlanta’s film ecosystem—one that continues to grow in reach as the industry increasingly looks for authentic, globally resonant stories.
Notable names tied to the 2026 Official Selections
This year’s Official Selections are associated with a wide range of acclaimed artists, including:
- Academy Award® winner Viola Davis, narrator of The Ebony Canal: A Story of Black Maternal & Infant Health
- Academy Award® winner Jordan Peele, producer of Spilled Milk
- Emmy Award winner Loretta Devine, co-star in Black Seeds Continue to Grow
- Golden Globe nominee Blair Underwood, producer and co-star in The Listeners
- Grammy Award-winning artist T.I., featured in The Birth of Trap Music and director of Da’Partments 2
- Ambyr Michelle, co-star in Escape Room
- The late Erica Ash, starring in The Making of a Classic
- Lauren E. Banks in Channels
Where it’s happening
Festival headquarters will be located at The Tara Atlanta, 2345 Cheshire Bridge Road NE.
For the full schedule, the complete list of Official Selections, and ticket information, visit www.BronzeLens.com. The official hashtag is #BronzeLens2026.
If you’re looking for a late-summer event that blends culture, craft, and community—BronzeLens is positioning itself as one of the film festivals where the industry (and the audience) will be paying attention.
Source
- PRNewswire press release: “The World Will Be Watching as BronzeLens Celebrates Its 17th Annual Film Festival”(BronzeLens Film Festival), published Aug. 7, 2026
Related links
- BronzeLens Film Festival (schedule, Official Selections, tickets): www.BronzeLens.com
- Official hashtag: #BronzeLens2026
- Festival HQ venue info: The Tara Atlanta, 2345 Cheshire Bridge Road NE, Atlanta
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amusement and theme parks
Six Flags and Travis Kelce Kick Off 2027 Season Pass Sales With Lowest Prices Through Sept. 7
Six Flags launches 2027 Season Pass sales at its lowest price through Sept. 7, with unlimited visits now through 2027, parking perks, and regional access.
Six Flags is officially in “season pass season” — and it’s starting with a headline deal. The company announced Aug. 7 that it has launched sales of its 2027 Season Passes at the lowest price guests will see this season or next, with a limited-time offer running through Sept. 7, 2026. To mark the 8/7 launch date, Six Flags teamed up with brand ambassador Travis Kelce, celebrating the biggest pass offer of the year on a number that’s become part of his legacy.
The big takeaway for fans: buy early, and you’re not just locking in 2027 access — you’re getting the rest of 2026, too. That includes major seasonal events like Halloween and holiday celebrations, plus the chance to start using the pass right away across participating parks.
What the 2027 Season Pass deal includes
Guests can purchase a 2027 Gold Pass or Prestige Pass at launch pricing and receive admission for the remainder of 2026 and all of 2027.
Kelce framed it in simple terms: unlimited visits, especially heading into fall and winter event season, is the kind of value that would have been “mind-blowing” as a kid — and it’s built for families and friend groups who want more reasons to get together.
Gold Pass: the value play for frequent park visits
The 2027 Gold Pass is positioned as the core option for guests who want maximum visits at the lowest price point. Benefits include:
- Unlimited visits for the rest of 2026 and all of 2027
- Free general parking (restrictions apply)
- Regional park access (East, West, Midwest, or Texas)
- Admission to fall haunt events and seasonal holiday celebrations
- Discounts on select food, merchandise, and tickets
- One bonus Bring-A-Friend Free ticket for renewing passholders and new members who purchase by Sept. 7
Prestige Pass: VIP perks and nationwide access
For guests who want more premium access and in-park benefits, Six Flags is also pushing its Prestige Pass tier. Prestige perks include:
- Access to all Six Flags parks across North America
- Preferred parking at many parks
- Complimentary fountain beverages
- VIP entrance access at participating parks
- Free Bring-A-Friend tickets
- One free single-use Fast Lane per visit
- A $20 in-park credit for new Prestige members and Prestige passholders who renew by Sept. 7
Memberships: month-to-month flexibility
Six Flags also announced 2027 Memberships for guests who prefer a monthly payment option. Memberships include unlimited visits and a range of benefits similar to Season Passes — including multi-park access (based on tier), parking benefits, discounts on food and merchandise, and member-exclusive rewards and offers.
Premium membership tiers add expanded park access and additional VIP-style perks, giving guests more ways to customize how they visit.
Why Six Flags is making a big push now
The 2027 pass launch arrives as Six Flags prepares what it calls one of its most ambitious attraction lineups ever, with major additions planned across regions.
Highlights announced so far include:
- East: Six Flags Great Adventure will debut Bakunawa, billed as the world’s tallest and fastest spinning coaster (382 feet, 100 mph), anchoring a renovated Boardwalk area inspired by Jersey Shore culture. Carowinds will introduce Rip Roarin’ Falls, a super-flume featuring a 100-foot drop.
- Texas: Six Flags Fiesta Texas will debut Werewolf Gorge, described as the world’s longest family launch coaster with immersive storytelling.
- Midwest: Six Flags Great America will open Camp Timber Trail, a family adventure area anchored by Sky Hawk, a suspended family coaster.
- West: Knott’s Soak City will introduce Coral Craze and Kelp Kraze, new family raft slides featuring ride systems making their West Coast and North American debuts.
Six Flags also teased that more major announcements are still on the way.
You can start using the pass in 2026 — and more is coming
Beyond the 2027 pipeline, Six Flags says guests who buy now can take advantage of new or recently opened additions in 2026, including:
- Quantum Accelerator (Six Flags New England)
- Tormenta: Rampaging Run (Six Flags Over Texas)
- Shoreline Pier (Six Flags Great Adventure)
- Daredeviler (Canada’s Wonderland)
- Speedway Stunt Coaster (Six Flags Mexico)
- Looney Tunes™ Land (Six Flags Magic Mountain)
- Phantom Theater (Kings Island)
- A major summer entertainment lineup (Kings Dominion)
And the calendar doesn’t slow down after summer. Six Flags says its 2026 Halloween lineup is coming soon, featuring new horror franchise experiences and new entertainment, followed by holiday events across parks — including the return of a newly reimagined Holiday in the Park at Six Flags Great Adventure and Six Flags Over Georgia.
The deadline to know
If you’re considering a pass, the timing matters: guests must purchase by Sept. 7, 2026 to receive launch pricing and promotional offers. For park-specific details and restrictions, Six Flags directs guests to visit sixflags.com.
For fans, Kelce summed up the pitch: more time at the parks now means more memories later — more rides, more laughs, and more reasons to bring your crew along for the season.
Source: Six Flags
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amusement and theme parks
Six Flags Unleashes Its Biggest-Ever Halloween Lineup for 2026
Six Flags is raising the fear factor for Halloween 2026 with new haunted mazes inspired by Jason Voorhees, Diablo, Final Destination and The Blair Witch Project.
Jason Voorhees, Diablo, Final Destination and The Blair Witch Project headline an expanded season of haunted mazes, scare zones and nighttime thrills
Six Flags is turning up the fear factor for Halloween 2026 with its largest collection of licensed horror attractions to date.
The amusement park operator announced 11 new haunted mazes inspired by major film and gaming franchises, including Friday the 13th, Final Destination, The Blair Witch Project and Blizzard Entertainment’s Diablo. Returning attractions will feature characters and settings from The Conjuring Universe, SAW, Army of the Dead, The Strangersand Trick ’r Treat.
Altogether, Six Flags says its parks will offer 448 Halloween-themed experiences across North America, including 29 new and returning licensed haunted attractions, 196 scare zones and live shows, nighttime rides and 141 family-friendly daytime activities.
“We’re taking Halloween to an entirely new level in 2026,” Kelly Daugherty, Six Flags’ director of entertainment, said in the company’s announcement. “Guests won’t just watch these stories unfold—they’ll step inside them.”
New nightmares arrive at Six Flags
One of the biggest additions is JASON: Blood Reign, an attraction inspired by Jason Voorhees and the Friday the 13thfranchise. Guests will enter the dark woods surrounding the slasher’s legendary summer camp while retracing the events that transformed Jason into one of horror cinema’s most recognizable villains.
The maze is scheduled to appear at SCarowinds, Kings Island and Six Flags Great Adventure.
Fans of elaborate cinematic accidents can enter Final Destination: Death’s Playground, where death itself serves as the villain. Inspired by New Line Cinema’s Final Destination films, the attraction will place guests inside a chain of seemingly calculated disasters.
The maze is coming to Six Flags Great Adventure in New Jersey and Six Flags Magic Mountain in Southern California.
At Six Flags Great America and Dorney Park, Blair Witch: No Signal will send visitors into a dark recreation of the Black Hills Forest. The experience will include abandoned camps, ritual sites, winding trails and the infamous Rustin Parr house.
Video game fans will also get their chance to enter the underworld. DIABLO: The Infernal Path will bring Blizzard Entertainment’s gothic franchise to Kings Dominion and Cedar Point. Guests will encounter characters including Diablo, Lilith, Mephisto and Baal while traveling through cursed cathedrals and scenes inspired by ancient rituals.
Familiar horror franchises return
Several previously featured horror properties will return following what Six Flags described as strong guest demand.
The Conjuring: Beyond Fear will appear at Canada’s Wonderland, SCarowinds, Cedar Point and Kings Island. The attraction casts visitors as paranormal investigators attempting to contain cursed artifacts and supernatural entities, including Annabelle.
A separate Conjuring Universe attraction will return to Six Flags Magic Mountain, Six Flags Great Adventure, Six Flags Over Texas, Six Flags Fiesta Texas, Six Flags Great America and Six Flags Over Georgia.
Other returning experiences include:
- SAW: Legacy of Terror, featuring scenes inspired by Jigsaw’s traps
- The Strangers: No Escape at Six Flags Over Texas
- Trick ’r Treat at Six Flags Magic Mountain
- Army of the Dead at Six Flags Great Adventure
Knott’s Berry Farm will once again stage Knott’s Scary Farm, the long-running Southern California Halloween event. Six Flags Mexico will also present Festival del Terror, with additional licensed attractions expected to be announced.
More than haunted mazes
The 2026 Halloween season will extend beyond indoor attractions. Six Flags parks will feature themed scare zones filled with roaming performers, elaborate sets, fog, lighting effects and unexpected encounters.
Six Flags Over Texas will introduce Varnum’s Traveling Pit Show of Oddities, described as a premium scare-zone experience combining immersive horror, themed offerings and live entertainment.
Halloween programming across the company’s parks will also include monster bands, musical productions, stunt performances, parades and nighttime spectaculars. Roller coasters and other thrill rides will continue operating after dark at participating locations, with fog, lighting and sound effects altering the experience.
Scare zones, live entertainment and most nighttime rides will be included with regular park admission. However, admission to the haunted mazes will generally require a separate Haunted Attractions Pass in addition to a valid park ticket, season pass or membership.
Knott’s Scary Farm operates under a different system as a separately ticketed event, with its haunted mazes and entertainment included in the event admission.
Halloween fun for younger visitors
Not every seasonal attraction will be designed to terrify guests.
Before the nighttime scares begin, participating parks will offer daytime activities for families and younger children. Programs such as Kids Boo Fest, Tricks and Treats and Camp Spooky will feature trick-or-treating, pumpkin-themed activities and interactive entertainment.
Select parks will also hold Oktoberfest celebrations featuring seasonal food, beverages and live entertainment.
The family-friendly activities will generally be included with daytime park admission.
Dates and ticket details are still coming
Operating dates, attraction availability and ticket prices will vary by park. Six Flags said individual parks will release their complete Halloween schedules and ticketing information between mid-August and early September.
Guests should also review each attraction’s age recommendations, health warnings and accessibility guidelines before purchasing tickets. Haunted mazes may include darkness, fog, loud sounds, flashing lights and intense imagery that may not be suitable for every visitor.
With iconic slashers, supernatural villains, video game demons and hundreds of seasonal attractions, Six Flags is betting that horror fans will be eager to spend part of Halloween 2026 inside their favorite nightmares.
For park-specific schedules and ticket information, visit Six Flags.
Source: Six Flags Entertainment Corporation press release. Attraction schedules and availability are subject to change.
Source
- Six Flags Raises the Fear Factor in 2026 — Original Six Flags Entertainment Corporation press release.
Related Links
- Six Flags Magic Mountain Fright Fest — Details about the Southern California event, including Final Destination, The Conjuring Universe and Trick ’r Treat. The 2026 event runs on select nights from September 18 through November 1.
- Six Flags Great Adventure Fright Fest — Official information for the New Jersey event, featuring haunted mazes, shows and nighttime attractions.
- Knott’s Scary Farm — Official information for the separately ticketed Halloween event, scheduled for select nights from September 17 through October 31, 2026.
- Knott’s Spooky Farm — Family-friendly daytime Halloween activities offered on select days from September 24 through October 31, 2026.
- Six Flags Great America Fright Fest — Official details for the Illinois event, including haunted attractions and scare zones.
- Six Flags Great Adventure Seasonal Events — Calendar of Fright Fest, Oktoberfest and other seasonal events at the park.
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