What Amazon MGM’s creative control over the James Bond film franchise means for the future of 007
Daniel Craig portrayed James Bond from 2006 to 2021. As Amazon MGM gains control over the franchise, fans speculate on the future direction, potential “woke” storylines, and whether a unified Bond universe akin to Marvel will emerge, involving diverse media.
In a musical number, Lisa of Blackpink, Doja Cat and Raye sang the Bond theme songs “Live and Let Die,” “Diamonds Are Forever” and “Skyfall,” respectively. No Bond films had been nominated for an award, and none of these singers has a connection to the Bond franchise, though they did all recently collaborate on the single “Born Again.”
The strange exercise felt less like a celebration and more like a big flashing question mark for a screen icon whose future has never felt more uncertain.
Since the shocking news dropped on Feb. 20, 2025, that Jeff Bezos’ Amazon MGM Studios would assume creative control over the James Bond film franchise, commentators and fans have wondered why.
Why would the Broccoli family, which has long held the rights to Bond movies through their company, EON, cede control of the film series to a tech partner they’ve been at odds with?
A second reason could be Amazon’s impatience with EON. In December 2024, The Wall Street Journal reported that Barbara Broccoli balked when Amazon Studios executive Jennifer Salke proposed several Bond spinoff projects, including a Bond series with a female lead, for Prime Video. Perhaps frustrated with the stalemate, Amazon may have made Wilson and Broccoli an offer they couldn’t refuse to get them out of the way and get production of Bond content rolling.
The speculation is certainly intriguing. But a more central question shouldn’t be overlooked: the “what.”
What, precisely, has Amazon MGM acquired? And what can it actually do with the Bond story?
Long before “Star Wars” launched in 1976 and the Marvel Cinematic Universe launched in 2008, Bond relied on a range of mediums to tell its story.
The Bond franchise began in 1953, not with a film but with a novel, Ian Fleming’s “Casino Royale.” One year later, “Casino Royale” was adapted for American TV as a live anthology show. Four years after that, in 1958, a popular Bond comic strip made its debut.
It was only in 1962, with “Dr. No,” starring Sean Connery, that the now-iconic film series began.
Here’s what’s crucial: With its new deal, Amazon MGM has a controlling stake only in the rights that EON holds. EON has licensed the right to produce future films and TV shows from Fleming since 1961. EON secured worldwide merchandising rights in 1964 and production rights to video games in the early 1990s.
Other 007 media – the literary, comic and audio series – are managed by the Fleming Estate and Ian Fleming Publications.
EON produced most of the James Bond films, such as 1969’s ‘On Her Majesty’s Secret Service.’ EON/United Artists
The James Bond media franchise is what I call a shared rights and licensing network.
No one company controls all of the Bond rights, and no one company produces all of Bond media. Though this arrangement is a complicated one, the sharing and licensing of rights has allowed Bond to emerge as a lucrative and fecund product line. According to my calculations, it now boasts over 330 original stories in 72 years of media production.
In other words, Bond is much more than the 25 films released by EON.
James Bond’s many lives
Until now, rights sharing and licensing have ensured that the Bond franchise remains creatively distinct from “Star Wars” and Marvel.
The companies that produce these series – LucasFilm and Marvel Studios – are owned by The Walt Disney Company. With their rights pooled under one corporate entity that also oversees all production, “Star Wars” and Marvel have been able to drive toward high levels of creative consistency and unity among their stories. Across films, TV, comics and video games, “Star Wars” and Marvel aspire to what media specialists call “transmedia storytelling.”
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By sharing rights, the Bond franchise has arrived at a very different type of storytelling, one that fragments the story and multiplies the James Bonds to be experienced across distinct media. The effect isn’t transmedia storytelling, or even a Marvel-style multiverse. In Bond, characters can’t cross over to alternate realities and meet other versions of themselves.
James Bond exists in many different worlds and leads many different lives.
The James Bond in Ian Fleming’s novels has a biography that differs from the version of Bond who appears in other media. Jim/flickr, CC BY-NC-SA
To name a few: There’s the Bond of Fleming’s 1950s and 1960s novels, who loses his first love, Vesper Lynd, and hunts down her killers, who are members of SMERSH, the assassination arm of Soviet intelligence agencies. Fleming’s Bond also lives on in the novels of Kingsley Amis and John Gardner, which were published in the 1970s and 1980s.
There’s EON’s silver screen Bond, who, from 1962 to 2002, never falls in love with Vesper, but loses his wife, Tracy di Vicenzo, to the crime syndicate SPECTRE and remains scarred by the loss. And in the modern era, there’s the Bond who appears in author Samantha Weinberg’s “Moneypenny Diaries.” Published from 2005 to 2008, the series depicts a version of Bond who has retired to a small Scottish isle with his lover, MI6’s Miss Moneypenny.
The effect of Bond’s shared structure is what I dub “threaded storytelling.” The novels present various versions of Bond’s life, at different points in history. The film series creates two of its own. The comic series offers yet more lives of 007.
Each version of Bond runs alongside the others in the market, focusing on a Bond character who exists only within his unique story world. This gives fans an unpredictable, ever-expanding canon of stories to follow and even compare, like one grand spot-the-difference game in time.
If it goes through, Amazon MGM will have a strong property on its hands. Over the decades, EON has reinforced certain elements to the character and the story: James Bond is a debonair hitman. MI6 chief M gives him high-stakes missions. MI6 armorer Q fits him with the latest gadgets. And Bond lives large, enjoying beautiful women, fine dining, Savile Row fashions and Omega timepieces.
Yet some fans fear that Amazon MGM will develop “woke” storylines. Others foresee the product being diluted with countless streaming spinoff series.
To me, the more intriguing possibility is whether Amazon will try to create a more unified Bond universe, akin to the Marvel Cinematic Universe. Yes, the Fleming Estate will continue to manage the novels, comics and radio. But with creative control over EON’s rights, Amazon MGM could, in theory, develop an elaborate transmedia strategy never before explored in this franchise.
A relaunched film series, perhaps serving as Amazon MGM’s “mothership,” would feed into satellite series in video games and streaming shows. These games and shows, in turn, would tie into and expand the universe of the films.
Were that to happen, the Bond franchise would truly enter a new phase and risk losing much of the creative flexibility it’s possessed in the past.
Teresa Teng, who died in 1995, still has legions of fans around the world.
Nora Tam/South China Morning Post via Getty ImagesXianda Huang, University of California, Los Angeles
Several years ago, an employee at Universal Music came across a cassette tape in a Tokyo warehouse while sorting through archival materials. On it was a recording by the late Taiwanese pop star Teresa Teng that had never been released; the pop ballad, likely recorded in the mid-1980s while Teng was living and performing in Japan, was a collaboration between composer Takashi Miki and lyricist Toyohisa Araki.
Now, to the delight of her millions of fans, the track titled “Love Songs Are Best in the Foggy Night” will appear on an album set to be released on June 25, 2025.
Teng died 30 years ago. Most Americans know little about her life and her body of work. Yet the ballads of Teng, who could sing in Mandarin, Cantonese, Japanese and Indonesian, continue to echo through karaoke rooms, on Spotify playlists, at tribute concerts and at family gatherings across Asia and beyond.
I study how pop music has served as a tool of soft power, and I’ve spent the past several years researching Teng’s music and its legacy. I’ve found that Teng’s influence endures not just because of her voice, but also because her music transcends Asia’s political fault lines.
From local star to Asian icon
Born in 1953 in Yunlin, Taiwan, Teresa Teng grew up in one of the many villages that were built to house soldiers and their families who had fled mainland China in 1949 after the communists claimed victory in the Chinese civil war. Her early exposure to traditional Chinese music and opera laid the foundation for her singing career. By age 6, she was taking voice lessons. She soon began winning local singing competitions.
“It wasn’t adults who wanted me to sing,” Teng wrote in her memoir. “I wanted to sing. As long as I could sing, I was happy.”
At 14, Teng dropped out of high school to focus entirely on music, signing with the local label Yeu Jow Records. Soon thereafter, she released her first album, “Fengyang Flower Drum.” In the 1970s, she toured and recorded across Taiwan, Hong Kong, Japan and Southeast Asia, becoming one of Asia’s first truly transnational pop stars.
Teng’s career flourished in the late 1970s and 1980s. She released some of her most iconic tracks, such as her covers of Chinese singer Zhou Xuan’s 1937 hit “When Will You Return?” and Taiwanese singer Chen Fen-lan’s “The Moon Represents My Heart,” and toured widely across Asia, sparking what came to be known as “Teresa Teng Fever.”
In the early 1990s, Teng was forced to stop performing for health reasons. She died suddenly of an asthma attack on May 8, 1995, while on vacation in Chiang Mai, Thailand, at the age of 42.
China catches Teng Fever
Perhaps the most remarkable aspect of Teng’s story is that Teng Fever peaked in China.
Teng was ethnically Chinese, with ancestral roots in China’s Shandong province. But the political divide between China and Taiwan following the Chinese civil war had led to decades of hostility, with each side refusing to recognize the legitimacy of the other.
Teng speaks at a press conference in Hong Kong in 1980.P.Y. Tang/South China Morning Post via Getty Images
During the late 1970s and 1980s, however, China began to relax its political control under Deng Xiaoping’s Reform and Opening Up policy. This sweeping initiative shifted China toward a market-oriented economy, encouraged foreign trade and investment, and cautiously reintroduced global cultural influences after decades of isolation.
Pop music from other parts of the world began trickling in, including Teng’s tender ballads. Her songs could be heard in coastal provinces such as Guangdong and Shanghai, inland cities such as Beijing and Tianjin, and even remote regions such as Tibet. Shanghai’s propaganda department wrote an internal memo in 1980 noting that her music had spread to the city’s public parks, restaurants, nursing homes and wedding halls.
Teng’s immense popularity in China was no accident; it reflected a time in the country’s history when its people were particularly eager for emotionally resonant art after decades of cultural propaganda and censorship.
For a society that had been awash in rote, revolutionary songs like “The East is Red” and “Union is Strength,” Teng’s music offered something entirely different. It was personal, tender and deeply human. Her gentle, approachable style – often described as “angelic” or like that of “a girl next door” – provided solace and a sense of intimacy that had long been absent from public life.
Teng performs ‘Fly Me to the Moon’ in Taipei in 1984.
Teng’s music was also admired for her ability to bridge eras. Her 1983 album “Light Exquisite Feeling” fused classical Chinese poetry with contemporary Western pop melodies, showcasing her gift for blending the traditional and the modern. It cemented her reputation not just as a pop star but as a cultural innovator.
It’s no secret why audiences across China and Asia were so deeply drawn to her and her music. She was fluent in multiple languages; she was elegant but humble, polite and relatable; she was involved in various charities; and she spoke out in support of democratic values.
A sound of home in distant lands
Throughout the 1990s and early 2000s, the Chinese immigrant population in the United States grew to over 1.1 million. Teng’s music has also deeply embedded itself within Chinese diasporic communities across the country. In cities such as Los Angeles, San Francisco and New York, Chinese immigrants played her music at family gatherings, during holidays and at community events. Walk through any Chinatown during Lunar New Year and you’re bound to hear her voice wafting through the streets.
Teng visits New York City’s Chinatown during her 1980 concert tour in the U.S.Wikimedia Commons
For younger Chinese Americans and even non-Chinese audiences, Teng’s music has become a window into Chinese culture.
When I was studying in the U.S., I often met Asian American students who belted out her songs at karaoke nights or during cultural festivals. Many had grown up hearing her music through their parents’ playlists or local community celebrations.
The release of her recently discovered song is a reminder that some voices do not fade – they evolve, migrate and live on in the hearts of people scattered across the world.
Teresa Teng’s music is still celebrated in Chinatowns across the U.S.
In an age when global politics drive different cultures apart, Teng’s enduring appeal reminds us of something quieter yet more lasting: the power of voice to transmit emotion across time and space, the way a melody can build a bridge between continents and generations.
I recently rewatched the YouTube video for Teng’s iconic 1977 ballad “The Moon Represents My Heart.” As I read the comments section, one perfectly encapsulated what I had discovered about Teresa Teng in my own research: “Teng’s music opened a window to a culture I never knew I needed.”
Xianda Huang, PhD student in Asian Languages and Cultures, University of California, Los Angeles
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Many film historians see ‘Jaws’ as the first true summer blockbuster.
Steve Kagan/Getty ImagesJared Bahir Browsh, University of Colorado Boulder
“Da, duh.”
Two simple notes – E and F – have become synonymous with tension, fear and sharks, representing the primal dread of being stalked by a predator.
And they largely have “Jaws” to thank.
Fifty years ago, Steven Spielberg’s blockbuster film – along with its spooky score composed by John Williams – convinced generations of swimmers to think twice before going in the water.
As a scholar of media history and popular culture, I decided to take a deeper dive into the staying power of these two notes and learned about how they’re influenced by 19th-century classical music, Mickey Mouse and Alfred Hitchcock.
The first summer blockbuster
In 1964, fisherman Frank Mundus killed a 4,500-pound great white shark off Long Island.
After hearing the story, freelance journalist Peter Benchley began pitching a novel based on three men’s attempt to capture a man-eating shark, basing the character of Quint off of Mundus. Doubleday commissioned Benchley to write the novel, and in 1973, Universal Studios producers Richard D. Zanuck and David Brown purchased the film rights to the novel before it was published. The 26-year-old Spielberg was signed on to be the director.
Tapping into both mythical and real fears regarding great white sharks – including an infamous set of shark attacks along the Jersey Shore in 1916 – Benchley’s 1974 novel became a bestseller. The book was a key part of Universal’s marketing campaign, which began several months before the film’s release.
Starting in the fall of 1974, Zanuck, Brown and Benchley appeared on a number of radio and television programs to simultaneously promote the release of the paperback edition of the novel and the upcoming film. The marketing also included a national television advertising campaign that featured emerging composer Williams’ two-note theme. The plan was for a summer release, which, at the time, was reserved for films with less than stellar reviews.
TV ads promoting the film featured John Williams’ two-note theme.
Films at the time typically were released market by market, preceded by local reviews. However, Universal’s decision to release the film in hundreds of theaters across the country on June 20, 1975, led to huge up-front profits, sparking a 14-week run as the No. 1 film in the U.S.
Many consider “Jaws” the first true summer blockbuster. It catapulted Spielberg to fame and kicked off the director’s long collaboration with Williams, who would go on to earn the second-highest number of Academy Award nominations in history – 54 – behind only Walt Disney’s 59.
The film’s beating heart
Though it’s now considered one of the greatest scores in film history, when Williams proposed the two-note theme, Spielberg initially thought it was a joke.
But Williams had been inspired by 19th and 20th century composers, including Claude Debussy, Igor Stravinsky and especially Antonin Dvorak’s Symphony No. 9, “From the New World.” In the “Jaws” theme, you can hear echoes of the end of Dvorak’s symphony, as well as the sounds of another character-driven musical piece, Sergei Prokofiev’s “Peter and the Wolf.”
“Peter and the Wolf” and the score from “Jaws” are both prime examples of leitmotifs, or a musical piece that represents a place or character.
The varying pace of the ostinato – a musical motif that repeats itself – elicits intensifying degrees of emotion and fear. This became more integral as Spielberg and the technical team struggled with the malfunctioning pneumatic sharks that they’d nicknamed “Bruce,” after Spielberg’s lawyer.
As a result, the shark does not appear until the 81-minute mark of the 124-minute film. But its presence is felt through Williams’ theme, which some music scholars have theorized evoke the shark’s heartbeat.
Mechanical issues with ‘Bruce,’ the mechanical shark, during filming forced Steven Spielberg to rely more on mood and atmosphere.Screen Archives/Moviepix via Getty Images
Sounds to manipulate emotions
Williams also has Disney to thank for revolutionizing character-driven music in film.
The two don’t just share a brimming trophy case. They also understood how music can heighten emotion and magnify action for audiences.
Although his career started in the silent film era, Disney became a titan of film, and later media, by leveraging sound to establish one of the greatest stars in media history, Mickey Mouse.
When Disney saw “The Jazz Singer” in 1927, he knew that sound would be the future of film.
On Nov. 18, 1928, “Steamboat Willie” premiered at Universal’s Colony Theater in New York City as Disney’s first animated film to incorporate synchronized sound.
Unlike previous attempts to bring sound to film by having record players concurrently play or deploying live musicians to perform in the theater, Disney used technology that recorded sound directly on the film reel.
It wasn’t the first animated film with synchronized sound, but it was a technical improvement to previous attempts at it, and “Steamboat Willie” became an international hit, launching Mickey’s – and Disney’s – career.
The use of music or sound to match the rhythm of the characters on screen became known as “Mickey Mousing.”
“King Kong” in 1933 would deftly deploy Mickey Mousing in a live action film, with music mimicking the giant gorilla’s movements. For example, in one scene, Kong carries away Ann Darrow, who’s played by actress Fay Wray. Composer Max Steiner uses lighter tones to convey Kong’s curiosity as he holds Ann, followed by ominous, faster, tones as Ann escapes and Kong chases after her. In doing so, Steiner encourages viewers to both fear and connect with the beast throughout the film, helping them suspend disbelief and enter a world of fantasy.
Mickey Mousing declined in popularity after World War II. Many filmmakers saw it as juvenile and too simplistic for the evolving and advancing film industry.
When less is more
In spite of this criticism, the technique was still used to score some iconic scenes, like the playing of violins in the shower as Marion Crane is stabbed in Alfred Hitchcock’s “Psycho.”
Spielberg idolized Hitchcock. A young Spielberg was even kicked off the Universal lot after sneaking on to watch the production of Hitchcock’s 1966 film “Torn Curtain.”
Although Hitchcock and Spielberg never met, “Jaws” clearly exhibits the influence of Hitchcock, the “Master of Suspense.” And maybe that’s why Spielberg initially overcame his doubts about using something so simple to represent tension in the thriller.
Steven Spielberg was just 26 years old when he signed on to direct ‘Jaws.’Universal/Getty Images
The use of the two-note motif helped overcome the production issues Spielberg faced directing the first feature length movie to be filmed on the ocean. The malfunctioning animatronic shark forced Spielberg to leverage Williams’ minimalist theme to represent the shark’s ominous presence in spite of the limited appearances by the eponymous predatory star.
As Williams continued his legendary career, he would deploy a similar sonic motif for certain “Star Wars” characters. Each time Darth Vader appeared, the “Imperial March” was played to set the tone for the leader of the dark side.
As movie budgets creep closer to a half-billion dollars, the “Jaws” theme – and the way those two notes manipulate tension – is a reminder that in film, sometimes less can be more.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The culinary world is reeling from the sudden and tragic loss of beloved chef and television personality Anne Burrell, who was found dead in her Brooklyn, New York, home on the morning of Tuesday, June 17. She was 55 years old.
According to a statement from the New York City Police Department, officers from the 76th Precinct responded around 7:50 a.m. to a report of “an unconscious and unresponsive 55-year-old female.” Emergency medical services arrived shortly after and pronounced her dead at the scene. While police did not formally release her name pending family notification, public records and the address provided in the police statement confirm that the residence belongs to Burrell.
A cause of death has not yet been determined. The city’s Office of the Chief Medical Examiner will conduct an autopsy to clarify the circumstances surrounding her passing.
Burrell’s representatives confirmed the heartbreaking news in a release obtained by People magazine, marking a devastating moment for fans, friends, and fellow chefs who admired her bold personality, bright red hair, and fierce culinary skills.
Best known for her work on Food Network shows like Secrets of a Restaurant Chef, Worst Cooks in America, and Iron Chef America, Burrell was a standout in the food television landscape. A classically trained chef and graduate of the Culinary Institute of America, she blended expertise with an infectious enthusiasm that made her a favorite among viewers and a mentor to many aspiring cooks.
Tributes from across the food and entertainment communities have begun pouring in as the industry mourns the loss of one of its brightest and most unique stars. More details are expected in the coming days as the investigation continues and the autopsy results are released.
Anne Burrell’s legacy will live on through the meals she inspired, the careers she helped shape, and the joy she brought to countless kitchens around the world.
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