New York, NY – The 118th Toy Fair is set to take place from September 30 to October 3 at the Javits Center in New York City, bringing together over 1,000 global toy companies. Spanning nearly eight football fields, this event showcases the latest and most innovative toys from around the world. From nostalgic ’90s toys to cutting-edge tech gadgets, attendees will get an exclusive, hands-on experience with hundreds of thousands of brand-new toys and games. This is not only an opportunity for trade guests and media to discover this year’s hottest toys but also a chance to catch a glimpse of what’s to come in 2024. The Toy Fair promises exciting visuals, insightful presentations on toy trends, and a parade of costumed characters to kick off the event. Registration is mandatory, and media credentials will be verified. Don’t miss out on this unparalleled play-focused experience that unifies the toy industry’s ecosystem and sets the stage for the holiday shopping season.
About Toy Fair® www.ToyFairNY.com
Toy Fair® is the largest and most comprehensive play-focused experience unifying the toy industry’s entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.
About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade association representing hundreds of companies including manufacturers, retailers, licensors, and others who are involved in the youth entertainment industry. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion. Our manufacturing members account for 93% of U.S. toy and game sales driving the annual $40 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. As a global leader, The Toy Association produces the world-renowned Toy Fair®; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
SOURCE The Toy Association
Music and Culture Icon, Ja Rule, Announces Biggest Tour to Date, ‘The Sunrise Tour,’ Kicking Off in Spring 2024
Legendary Artist Celebrates 25 Years of Making Entertainment History with a Global Tour Starting in the United Kingdom and Ireland
Tickets On Sale Now at Ticketmaster.com
NEW YORK /PRNewswire/ — Legendary rapper, actor, entertainer and entrepreneur, Ja Rule is set to hit the stage for an international tour to celebrate “25 years of Ja Rule” starting in the Spring of 2024. To commemorate his decades long, influential career in culture, entertainment and music, fans can see Ja Rule live on ‘The Sunrise Tour’ which will kick off in the U.K. and Ireland. ‘The Sunrise Tour’ encompasses a momentous milestone, celebrating 25 years since the release of Ja Rule’s groundbreaking debut album, “Venni Vetti Vecci.”
“I’m so hyped to reconnect with my fans across the globe and do what I love most, perform live,” said Ja Rule. “When I released my debut album 25 years ago, I knew it was only just the beginning and that I was put on this planet to make music and entertain. The title of my first album ‘Venni Vetti Vecci’ means ‘I came, I saw, I conquered’ which I have been doing ever since. Get ready Ireland and the U.K.! We have some dope surprises in store! We’re hitting the globe with more dates soon, too!”
The “Put It on Me” Singer has remained hot on the charts decade-after-decade with numerous hits that made the top 20 in the Billboard Hot 100 Chart including various number one hits such as “Always On Time,” “Ain’t It Funny,” “Mesmerize,” and “Wonderful.” And yet, Ja’s name on the Billboard charts doesn’t stop there, as two of his albums, “Rule 3:36,” and “Pain is Love” topped the Billboard 200 album chart, selling over 15 million units worldwide combined. The highly acclaimed artist has been nominated for two American Music Awards and four Grammys. Over the course of his 25 years in music, Ja Rule has attained triple platinum status from The Recording Industry Association of America and has no signs of slowing down anytime soon.
Ja Rule will be joined by top-hit “Knocks You Down” American singer and songwriter, Keri Hilson, Billboard’s Top 100 “You” artist, Lloyd and “Tripple Threat” performer, actress and dancer, MYA as special performing guests on this historic tour.
Confirmed Upcoming Tour Dates and Venues:
- Friday, Mar. 1, 2024 |CARDIFF, U.K. |Utilita Arena Cardiff
- Saturday, Mar. 2, 2024 |LONDON, U.K. | OVO Arena Wembley
- Sunday, Mar. 3, 2024 |BIRMINGHAM, U.K. |Utilita Arena
- Tuesday, Mar. 5, 2024 |NOTTINGHAM, U.K. | Motorpoint Arena
- Wednesday, Mar. 6, 2024 |LEEDS, U.K. | First Direct Arena
- Saturday, Mar. 9, 2024 | LIVERPOOL, U.K. | M&S Bank Arena
- Sunday, Mar. 10, 2024 | NEWCASTLE, U.K. |UPON TYNE Utilita Arena
- Wednesday, Mar. 13, 2024 |DUBLIN, Ireland | 3Arena
- Thursday, Mar. 14, 2024 | BELFAST, Ireland | SSE Arena Belfast
- Sunday, Mar. 17, 2024 |GLASGOW, Scotland | OVO Hydro
The sun rises again for unstoppable, multi-talented Ja Rule, coming off highly successful years for the artist, who immersed himself in launching his own wine label, Rose Vine Cellars, this year in collaboration with Ross Reedy. The release of Red Rose Cabernet Sauvignon is taking the wine market by storm with its 15.4% alcohol content. In his entrepreneurial mindset, Ja Rule developed his live streaming entertainment marketplace, ICONN Media in 2020 which is home to the VIBES concerts, where fans can enjoy electrifying performances and exclusive behind-the-scenes content to their favorite artists, musicians and comedians. He pursues investment ventures, including being a part owner of the Texas Ranchers, along with owning a piece of Major League Pickleball and The National Thoroughbred League.
While known for his success in the music industry, Ja Rule is also an awarded philanthropist, donating proceeds of The Painted House’s “Black is Beautiful” Campaign to select HBCU partners, including Spellman, Morgan State and Morehouse, as well as being awarded the Audacious Award for helping to build a school in Ghana from Pencils of Promise, founded by Adam Braun. He was also honored by the Youth Shelter Program of Westchester for his work helping to keep young boys out of prison.
Limited pre-sale tickets will be available for ‘The Sunrise Tour’ at 9 a.m. GMT on Wednesday, Dec. 6. General ticket sales will begin on Friday, Dec. 8 at 9 a.m. GMT. Pre-sale and general tickets can be purchased at ticketmaster.com. More global dates to be announced in the future.
Follow Ja Rule at @jarule on Instagram and X to stay updated on additional show dates and tour information.
SOURCE Ja Rule
QYOU USA’s Influencer Marketing Unit Adds To 2023 Award Accolades
LOS ANGELES, MUMBAI, India and TORONTO /CNW/ – QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that their QYOU USA Influencer Marketing business unit has been awarded the prestigious Drum Award in the Social Media: Media and Entertainment category for their campaign for the movie Scream VI on behalf of Paramount Pictures. The award faced stiff competition from leading social marketing campaigns including Havas (BBC Eurovision); MG OMD (Spiderman) and Wavemaker (Yellowstone: 1923). A complete presentation on the Scream VI award can be found HERE.
To excite new and existing fans of SCREAM, Paramount tapped QYOU to generate mass awareness, engagement and anticipation for Scream VI via a large scale, short form video campaign on TikTok, Instagram Reels and YouTube featuring top creators, custom creative and in-house production. The campaign featured unique creative executions that all funneled into the overall campaign creative, “Ghostface Unleashed” in which the film’s recurrent character was “unleashed” on NYC to terrorize unsuspecting creators. Overall, the entire campaign generated 17.5M+ views, 1.9M+ engagements, a 10.83% Engagement Rate (ER) and 145K+ clicks directly to the ticketing site, resulting in an overall Click-Thru-Rate (CTR)of 2.48% which comes in at nearly 3x the platform benchmark of .87%. In its opening weekend, Scream VI was #1 at the Box Office, setting a franchise record with a $67M debut at global box office with 42% of the audience in the key 18-24 demographic.
2023 has delivered a stellar list of 23 different awards garnered by both the QYOU USA (9) and Chtrbox India (14) influencer marketing business units representing a variety of overall company campaigns and individual accomplishments. Most recently Chtrbox received the accolade of being named “Agency of the Year” at the 2023 Entrepreneur India awards.
The influencer marketing and creator economny continues to experience unprecedented growth. Goldman Sachs has already predicted that it will generate $480 Billion in overall spending by 2027. Sprout Social recently published a report estimating that the Influencer Marketing industry is set to generate $21.2 billion worldwide in 2023 up from just $1.7 billion in 2016. Data Bridge Market Research has projected that the industry will experience a compound annual growth rate of 32.5% from 2022-2029.
Glenn Ginsburg, President of QYOU USA, commented, “We could not be more proud of the stellar work done by our US and India teams and we believe the recognition we have received is a testament to that amazing work with the help of our terrific partners. The profound importance of the creator economy in marketing top brands and products while generating true engagement at scale has become an essential component of the media landscape. We see a bright future ahead for our overall business as we continue to grow the list of blue chip partners that want to leverage our expertise.”
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q and on connected TV, via channels Q Kahaniyan, Q GameX, Q Comedistaan, Sadhguru TV and Bollywood Hungama we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. In addition, QYOU has numerous additional content destinations, apps and gaming platforms engaging over 125 million Indian households weekly. Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. QGamesMela is a recently launched casual gaming business leveraging access to the large audience enjoyed by Q India products. In the United States, we power major film studios, game publishers and brands social media marketing efforts on TikTok, Instagram and YouTube via custom content creation, media and creators/influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE QYOU Media Inc.
Treydora Transforms Military Training with Cutting-Edge VR Applications
NEW YORK, Dec. 4, 2023 /PRNewswire/ — Treydora, the groundbreaking production company at the forefront of AI and VR technology, is ushering in a new era of military training with its innovative VR platform. Delivering profoundly enhanced statistical analysis, combat training exercises, and mock-ups, Treydora is revolutionizing how armed forces prepare for the challenges of modern warfare.
A New Dimension in Statistical Analysis
In the complex and dynamic arena of military operations, data is a critical asset. Treydora’s VR platform provides military professionals with a system for enhanced statistical analysis. Through Treydora’s immersive simulations, armed forces can gather invaluable data on soldier performance, strategic decision-making, and equipment efficiency. This data-driven approach allows military leaders to quickly identify areas for improvement and enhance overall operational effectiveness.
“VR allows us to create highly realistic scenarios where military personnel can operate in a controlled environment,” says Treydora CEO, Mark Loudermilk. “The technology provides us with detailed insights into their decision-making processes and responses. The resulting statistical analysis is instrumental in refining training programs and optimizing military strategies.”
Training Exercises in a Virtual Realm
Traditional military training exercises often face logistical challenges and safety concerns, as well as being financially costly operations to undertake. Treydora addresses these issues by offering immersive VR training exercises that replicate real-world scenarios. From urban warfare to complex tactical missions, military personnel can engage in realistic training exercises without the need to expend costly physical resources.
Moreover, the VR military training modules developed by Treydora bypass the limitations of traditional training methods. Soldiers can practice teamwork, communication, and decision-making skills in a cost-effective and risk-free environment, while still preparing them accurately and effectively for the complexities of real-world combat situations.
Mock-Ups for Enhanced Readiness
The ability to simulate and visualize military equipment and environments is a game-changer for military readiness. The Treydora platform excels at creating intricate VR mock-ups that allow military personnel to interact with and explore various scenarios. From vehicle simulations to weapon systems, soldiers can familiarize themselves with new equipment and environments before encountering them in the field.
Advanced Virtual Warfare – Enhanced Real-World Security
By transforming the scope of the military training process, the Treydora platform is not only reducing the cost and risks associated with traditional training exercises but is significantly enhancing the effectiveness of the armed forces. As AI and VR technologies continue to advance, the partnership between Treydora Productions and military entities promises to push the boundaries of what is possible in military training exercises.
Through its cutting-edge VR applications, Treydora Productions is not just creating simulations, it’s shaping the future of military readiness in any number of complex environments. With Treydora, it seems that VR has finally matured from being a technology used to fight aliens into a powerful resource used to deal with real-world threats.
For more information about Treydora Production, please visit https://treydora.com/ or contact:
About Treydora Productions Inc.
Based in New York, Treydora Productions is an entertainment company that specializes in AI and VR gaming and education. Through the use of innovative AI-driven content, they aim to redefine the effectiveness and affordability of education and training programs on a global scale.
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