SALT LAKE CITY /PRNewswire/ — Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the U.S. market in 1958, the Land Cruiser evolved over the years from the legendary two-door models like the 40 Series with its fold-down front windshield, white roof, and rear jump seats to the capable yet fully loaded 200 Series, which was the last generation to be sold in the States and combined Land Cruiser’s unbreakable strength with premium luxury features. Now, Land Cruiser stays true to its heritage, returning as a high-quality off-roader at a more accessible price point that will take a wider range of customers on numerous backcountry adventures across the globe.
Built on the TNGA-F global truck platform, the new Land Cruiser is designed, engineered, and tested to survive in the harshest of environments. For this new generation, Land Cruiser is exclusively available with the range-topping i-FORCE MAX hybrid powertrain producing 326 horsepower and 465 lb.-ft. of torque. It’s slightly smaller and narrower than the outgoing 200 Series model, making it nimbler on the trails, and Land Cruiser features off-road tech that has debuted on the newest generation of Toyota trucks. Limited to 5,000 units for the first two months of production, Land Cruiser will be offered in a First Edition grade that includes two new two-tone paint colors and additional off-road equipment.
“This icon belongs in our lineup,” says Toyota group vice president and general manager Dave Christ. “For 2024, Land Cruiser returns to its origin with a heritage-inspired design paired with the legendary capability and durability Land Cruiser is known for, and it will take even more customers on adventures across the globe as it has done for generations.”
The 2024 Land Cruiser will be built in Toyota Motor Corporation’s Tahara and Hino plants in Japan and arrive in the U.S. in the spring of 2024. Manufacturer’s suggested retail pricing will start in the mid-$50,000 range and be announced closer to its on-sale date.
Back to its Origin
For decades, Land Cruiser has been known for its world-renowned capability as the staple of Toyota’s core values of quality, durability, and reliability. When Land Cruiser arrived in the U.S. in the late ’50s, Toyota sold only one unit in its first year. But then, when the 40 Series arrived, Land Cruiser became the best-selling Toyota in the U.S. for five years running. These early models featured solid front and rear axles on leaf springs, and the boxy look with a flat roof, short overhangs, and “TOYOTA” grilles became iconic. Soon after, though, customers wanted a bigger 4×4, and the Land Cruiser grew into larger station wagon models such as the 55 and 60 Series and ultimately lead to where the Land Cruiser left off in the U.S.: the 200 Series, a premium, full-size luxury off-road SUV.
Now, in its return to the U.S. market after a three-year hiatus, Land Cruiser utilizes the global TNGA-F body-on-frame platform. This new ladder frame allows for more rigidity in the chassis compared to the 200 Series model thanks to the use of high-strength steel with blanking and laser welds. Compared to the outgoing 200 Series, the new Land Cruiser is 4.4 inches narrower and 1.2 inches shorter for more off-road prowess.
Toyota’s North American-based studio CALTY Design Research worked closely with the global development team to establish the design direction for the new Land Cruiser. The design team used four key terms to lead the development: authentic, reliable, timeless, and professional. The all-new Land Cruiser is derived from a pure expression of form aligning with function.
For the signature Land Cruiser look, the 1958 grade features the iconic round LED headlights and “TOYOTA” heritage grille, while Land Cruiser grades upgrade to slim, rectangular headlights reminiscent of the FJ62. A squared body profile resembles that of Land Cruisers of old, and the A pillar is pushed back not only to complement the look, but for better outward visibility on the trails. The front overhang is also decreased for greater approach.
A newly developed double-wishbone front suspension with twin-tube shocks is paired with a multi-link rear suspension with coil springs. To provide improved steering feel and facilitate the incorporation of additional safety and convenience features, Land Cruiser will feature electric power steering, and all models feature 17-inch disc brakes front and rear. With a trailer hitch standard on all grades, Land Cruisers can tow up to 6,000 pounds.
i-FORCE MAX Hybrid Standard
Land Cruiser’s new i-FORCE MAX hybrid powertrain comes standard on all grades and pairs a turbocharged 2.4-liter four-cylinder engine with a 48-hp electric motor integrated into an eight-speed transmission feeding off a 1.87-kWh NiMH battery pack that creates a total system output of 326 horsepower and 465 lb.-ft. of torque. Fuel economy estimates will be announced closer to Land Cruiser’s on-sale date.
All Land Cruisers are equipped with a full-time four-wheel drive system with a center locking differential and an electronically controlled two-speed transfer case with high/low range. The system also features vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). An electronic locking rear differential is standard on all Land Cruisers and can help split power 50/50 to the rear wheels for improved traction control on rough terrain.
An Off Road Icon
Land Cruiser has long been an off-road icon and this new generation continues its legacy. An all-new front stabilizer bar disconnect is standard on Land Cruiser and First Edition grades and increases flex at the push of a button. Overall, Land Cruiser has an approach angle up to 31.0 degrees and max departure to 22.0 degrees while breakover angle reaches 25.0 degrees. Ground clearance is up to 8.7 inches. For off-road protection, Land Cruiser customers can add rock rails and full coverage high strength steel skid plates. For off-road recovery, front tow/recovery hooks come standard. The Land Cruiser 1958 grade comes standard from the factory with fog lamps that will aid in overall visibility. The Land Cruiser grade gets upgraded color selectable RIGID fog lamps.
Multi-Terrain Select, which is now functional in both 4WD-High and 4WD-Low, is standard on the Land Cruiser grade and offers adjustable settings to help control wheel spin on a variety of terrain such as Mud, Dirt, and Sand. The CRAWL Control function is standard and acts as a low-speed, off-road cruise control allowing the driver to focus on steering while the system maintains one of five selectable speeds. Downhill Assist Control is another off-road feature that’s standard and it helps the driver navigate descents by limiting the speed of the vehicle. Drivers can view potential obstacles that are looming on the trail via the Multi-Terrain Monitor that can display crisply on the available 12.3-inch touchscreen, which comes standard on the Land Cruiser grade.
With Toyota Genuine Accessories and Associated Accessory Products (AAP), Land Cruiser is a blank canvas for customization. The AAP ecosystem will continue to evolve over time and currently includes over 100 accessories such as off-road recovery gear, rack attachment brackets for storage gear, outdoor sporting equipment carriers, and more. These products can also be conveniently rolled into customer’s monthly payments making accessorizing Land Cruiser through Toyota easier than ever.
A Connected Cruiser
With seating for up to five, Land Cruiser 1958 models feature black fabric seats and an 8.0-inch touchscreen displaying Toyota’s latest Audio Multimedia system that supports wireless Apple CarPlay and Android Auto compatibility. The new multimedia system also gives drivers the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates. The Land Cruiser grade has heated and ventilated SofTex-trimmed seats available in either black or Java and includes a 12.3-inch multimedia monitor and an available 14-speaker JBL premium sound system. Land Cruiser grade is also available with 4G connectivity for up to five devices that can turn the vehicle into an AT&T Hotspot. An available premium package includes leather-trimmed seats on the Land Cruiser Grade. The limited First Edition grade is exclusively available with leather-trimmed seats and a “First Edition” logo embossed on the door panels. A standard Qi wireless charging pad has enhanced power output, and dual USB-C charging ports are included in the front row and available for the rear passengers. There are also enhanced functional features while driving on rough trails including a palm rest for using the center touch screen and side knee pads.
A Smart Key System with push-button start is standard on all grades. With an active Remote Connect trial or subscription, an available Digital Key connects with compatible smartphones to allow vehicle entry, tailgate access, and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others to give more control over vehicle access rather than giving someone the physical key.
Simple Grade Structure
Land Cruiser will be available in three grades: Land Cruiser 1958, Land Cruiser, and the limited run Land Cruiser First Edition. An available premium package adds power heated and ventilated leather-trimmed seats with lumbar support, a 14-speaker JBL audio system, head-up display, digital rearview mirror, moonroof, and more.
The 2024 Land Cruiser will be offered in seven exterior color choices: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust, and Heritage Blue. The two-tone Trail Dust and Heritage Blue exterior colors feature a Grayscape roof.
|Land Cruiser 1958||Land Cruiser||Land CruiserFirst Edition|
|Engine||Turbocharged 2.4-Liter Four-Cylinder|
|Hybrid Battery||1.87-kWh NiMH Battery|
|Transmission||8-speed Automatic Transmission|
|Drivetrain||Full-time 4×4 with two-speed transfer case|
|Overall length||193.7 in.|
|Overall width (+ mirrors)||84.2 in.|
|Overall height||73.2 in.|
|Ground Clearance||8.7 in.|
|Running Ground Clearance||8.3 in.|
|Wheels||18-in. alloy||18-in. alloy(20-in. opt)||18-in. alloy|
|Tires||245/70R18||265/70R18 (265/60R20 opt)||265/70R18|
|Land Cruiser 1958||Land Cruiser||Land Cruiser First Edition|
|· Rear locking differential· CRAWL control· “TOYOTA” heritage grille· Round LED headlamps· LED fog lamps· 18-in. alloy wheels with 245/70 all-|
season tires· 8.0-in. multimedia monitor· 6-speaker sound system· Heated steering wheel· Fabric/manual heated seats· 2400W AC inverter
|Adds or replaces…· Front stabilizer bar disconnect· Rectangular LED headlamps· RIGID color-selectable LED fog lamps· 18-in. alloy wheels with 265/70 all-|
season tires· Multi-Terrain Select (MTS)· Multi-Terrain Monitor (MTM)· 12.3-in. multimedia monitor· 10-speaker sound system· SofTex heated/ventilated power seats
|Adds or replaces…· Roof rack· Rock rails· Front skid plate· Round LED headlamps· 18-in. alloy wheels with 265/70 all-|
season tires· Tailgate light· Back door guard· Mudflaps· Unique-stitched key glove· Leather heated/ventilated power seats
Toyota Safety Sense 3.0 Standard
All 2024 models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems. TSS enhancements are made possible by system sensors with improved detection capability. This suite of features includes:
- Pre-Collision System with Pedestrian Detection
- Lane Departure Alert with Steering Assist
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Tracing Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist is designed to provide gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian, or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.
The Toyota Safety Sense features have been enhanced for TSS 3.0:
- The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist.
- Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
- Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
- Lane Tracing Assist is new to Land Cruiser, and Dynamic Radar Cruise Control must be enabled for it to function. The system requires detectable lane markings to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
- An Emergency Driving Stop System is a new function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
- Road Sign Assist is also new to Land Cruiser. This system is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).
In addition to TSS 3.0, other standard features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.
Beyond Zero Vision
As part of Toyota’s diverse approach to working toward a carbon neutral future, Land Cruiser is the latest hybrid offering in Toyota’s lineup to wear the Beyond Zero badge. Today, Toyota offers 16 electrified vehicles for customers to choose from. With twelve hybrid models, two plug-in hybrid models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell Mirai, Toyota provides more choices than any other automaker for customers to reduce their carbon footprint.
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.
The 2024 Land Cruiser comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.
4Connected Services are dependent on network availability and other factors.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.
For more information about Toyota, visit www.ToyotaNewsroom.com.
For customer inquiries, please call: 800-331-4331
SOURCE Toyota Motor North America
Tennessee Titans, Nissan Announce Naming Rights Partnership in New Stadium
NASHVILLE, Tenn. – The Tennessee Titans and Nissan North America today have reached an agreement on a 20-year, exclusive naming-rights partnership that brands the new Titans home venue as ‘Nissan Stadium.’ This announcement further solidifies the partnership held between the Titans and Nissan since 2015. Slated for completion in 2027, the new Nissan Stadium will […]
NASHVILLE, Tenn. – The Tennessee Titans and Nissan North America today have reached an agreement on a 20-year, exclusive naming-rights partnership that brands the new Titans home venue as ‘Nissan Stadium.’ This announcement further solidifies the partnership held between the Titans and Nissan since 2015.
Slated for completion in 2027, the new Nissan Stadium will host Titans home games, Tennessee State University football games, concerts, large-scale events and other community events.
“This partnership is a natural extension of our already longstanding friendship with Nissan,” said Burke Nihill, Titans President and CEO. “Our mission at the Titans is to Win, Serve, and Entertain. We pride ourselves on collaborating with organizations who love this city and state as much as we do, and for the past 40 years, Nissan has invested more than $10.5 billion statewide, serving as a great example of an outstanding corporate steward and community advocate. We look forward to the continued positive impact of this relationship for the Titans organization and the City of Nashville.”
“Since 2015 our fans and organization have called our home ‘Nissan Stadium,’ and we are proud to continue that tradition in the new stadium as we deepen and expand our relationship with them,” said Titans Chief Revenue Officer Adam Nuse. “The new stadium will host the world’s largest events, as well as serve as a community hub for our local neighbors. We’re excited to have a partner like Nissan embark on this journey with us as we look towards the future.”
The partnership will feature dedicated areas in the new stadium for brand experiences and displays, innovative technology integration, and involvement in Titans broadcast platforms. Nissan also will support a to-be-determined program in the Titans ONE Community philanthropic platform, which reaches Nashville’s most underrepresented and marginalized communities with a focus on three areas – Opportunity, Neighborhoods and Education.
“Nissan Stadium is a centerpiece of the Nashville skyline and has become a household name in Middle Tennessee. It is important for Nissan to keep our name on the new stadium,” said Jérémie Papin, chairperson, Nissan Americas. “As more people come to Nashville both to visit and to live in this wonderful city, Nissan Stadium is true showcase for our brand and for the career opportunities we’ve offered here for more than four decades. This partnership sends a strong message about the bright future for Nissan, the Titans, Nashville and the State of Tennessee.”
Nissan’s ever-growing footprint in Tennessee includes vehicle and powertrain manufacturing facilities in Smyrna and Decherd respectively, along with its North American headquarters in Franklin. Nissan is home to more than 11,000 employees across all three locations.
“Nissan has been a strong partner to middle Tennessee for four decades, and I’m thrilled that the Titans have united with a partner that invests in our community and its people,” said Nashville Mayor Freddie O’Connell. “The familiarity and trust they’ve established with the Titans in the last eight years will undoubtedly be a great asset as we plan for the stadium’s opening in 2027.”
The new Nissan stadium will be built on the east side of the current stadium campus, along Nashville’s East Bank. Features of the building include: a circular translucent roof; exterior porches with panoramic views of Nashville; improved sightlines for all spectators through a range of diverse seating experiences; and a 12,000 square foot community space available for use year-round. A waitlist for those interested in purchasing PSLs or suites is now open at NewNissanStadium.com.
Green NCAP proves all powertrains need greener objectives
Green NCAP releases the assessment results of seven vehicles with a range of powertrains: three electric vehicles from Tesla, Renault, and MG, three hybrid cars from Mazda, Mitsubishi, and Alfa Romeo, and one purely petrol-powered car from BMW, all recently introduced onto the European market. The results of these vehicles may answer some of the questions that consumers ask themselves when buying a new car: for example, do hybrids fulfil the greener expectations of their technologies? Green NCAP reveals that unless manufacturers make a strong commitment to sustainability by lowering emissions, and fuel consumption, and increasing efficiency, then cars may not be as green as they claim to be, independent of the powertrain.
Green NCAP encourages consumers who are interested in lessening environmental impact to pay attention to the finer details of their future car’s performance. It is critical that new buyers consider independent consumer information to achieve a greener choice aligned with their driving preferences. The label of ‘hybrid’ does not automatically mean it outperforms a well-managed combustion-engine vehicle. Manufacturers offer various levels of hybridisation to cater to different objectives. At the same time, in some cases, more power does not necessarily result in more impact on the environment.
Aleksander Damyanov, Green NCAP Technical Manager
The Tesla Model S impresses not only for its innovative technology features but also for its attention to energy efficiency, performance, and driving range. The version tested is the AWD Dual Motor version, with 100 kWh of battery capacity and impressive power and torque output (504 kW, 842 Nm). The flagship Model S sets an example for the segment of pure electric luxury cars by displaying a high and consistent driving range of up to 630 km (about 391.46 mi) in real-world On-Road Drive, smart heat management, and high efficiency. With an uncompromised focus on efficiency and thermal comfort despite an abundance of power, the vehicle easily earns all 5 Green Stars and reaches an Average Score of 97%, just 1% less than the Model 3 tested last year.
Similarly focused on power and torque, the Mazda CX-60 is a large and luxurious SUV (Sports Utility Vehicle) and is claimed to be Mazda’s most powerful production car to date. The car is a plug-in hybrid and uses its electric powertrain to satisfy consumers’ desire for greater power which consequently has an impact on fuel and energy consumption. Its control of pollutant emissions fails to impress. In the Clean Air Index, it received a modest score of just 5.4/10. As a result, the vehicle’s average score drops below the threshold for the added robustness rating and the car is rated based only on the standard tests. The CX-60 Plug-In Hybrid receives an Average Score of 48% and gathers 2½ Green Stars.
Two mild hybrids are underwhelming in this release. The Japanese Mitsubishi ASX, a compact SUV with a 1.3 l turbocharged petrol engine is supported by a weak mild-hybrid system. Tested consumption values are around 6 l/100 km, with the demand increasing to 8.1 l/100 km in the Highway Test with full-power accelerations. Pollutants are, on average, managed well, although ammonia (NH3) and carbon monoxide (CO) emissions could be better handled. The Mitsubishi ASX earns an Average Score of 41% and 2½ Green Stars.
The Alfa Romeo Tonale is a sleek SUV with a 1.5 l turbocharged petrol engine that is supported by a 48V mild-hybrid system. Like the Mitsubishi, pollutants are averagely managed, but increased ammonia output and carbon monoxide handling are challenging for this Italian car. The consumption values depend on the situation – from around 5 l/100 km in the standard On-road Drive to 8.3 l/100 km in the Highway Test. The Alfa Romeo Tonale 1.5 VGT 48V-Hybrid obtains an Average Score of 42% and receives 2½ Green Stars.
Some mild hybrids may not be living up to their greener expectations, but electric vehicles are still delivering on their promises. In this release, the historic English brand MG celebrated a 5-star rating with its MG 5. This fully electric station wagon reaches a maximum power of 115 kW and a declared installed battery capacity of 61 kWh. As expected, the Cold Ambient Test at -7°C revealed a significant increase in energy demand but this can be attributed to a quick cabin heat-up and provision of adequate thermal comfort in cold, winter conditions. During the battery capacity test, the vehicle was charged with 11 kW charging power and the determined grid-to-battery-output efficiency impressed with 92%. The MG 5 finishes with an Average Score of 95% and 5 Green stars. Last month, Green NCAP announced its new Life Cycle Assessment (LCA) Award and Green NCAP calculations indicate that the MG 5 has a relatively low estimated LCA based on the European average and meets the criteria for this LCA award.
For some time, Euro NCAP has set to task in raising the level of safety equipment within vans & Multi-Purpose Vehicles (MPVs), however long-term sustainability should also be an important driving factor for manufacturers. In this release, Green NCAP introduces its first-ever electric MPV tested under its tough protocols: the Renault Kangoo E-Tech. This is a pure electric vehicle that offers enhanced transport capabilities for goods and is targeting small and medium businesses (SMBs). With its relatively small battery (45 kWh), the car is primarily useful for shorter distances. The vehicle lets itself down, however, with its lower grid-to-battery-output efficiency of 84% which is poorer than the usual value of today’s electric cars. With an Average Score of 90%, the Kangoo E-Tech just manages to receive all 5 Green Stars.
The only purely petrol-powered vehicle in this release, the BMW X1 sDrive18i, is a small SUV that supplies 100 kW peak power, which is the lowest among all currently offered X1 versions. Like most other fossil-fuelled petrol cars, it scores the least in the Green house Gas Index due to the CO2 emissions measured at the tailpipe. The strongest suit of the X1, however, is its exhaust aftertreatment. In the Clean Air Index, BMW shows high and robust performance and earned a very well-deserved 7.7 points out of 10. The BMW X1 attains an Average Score of 45% and collects 2½ Green Stars.
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About Green NCAP
Green NCAP is an independent initiative that promotes the development of cars that are clean, energy-efficient, and cause as little harm to the environment as possible.
Green NCAP uses a broad range of tests to address the flaws in approval tests and, through consumer information, rewards those manufacturers whose vehicles go beyond the minimum requirements and offer excellent, robust, real-world performance.
We believe that consumers need to be adequately informed about the energy consumption and related greenhouse gas emissions of the vehicle of their choice.
Source: Green NCAP
Ram Truck Brand Keeps One-of-a-Kind Tradition as Official Truck of the 97th Macy’s Thanksgiving Day Parade®
AUBURN HILLS, Mich. /PRNewswire/ —
- As the Official Truck of Macy’s Thanksgiving Day Parade, Ram trucks will tow all parade floats for the ninth consecutive year
- Ram trucks will be fully wrapped to complement three unique float designs that include Teenage Mutant Ninja Turtles, Willy Wonka and Chocolate Factory and the star of the parade, Santa Claus
- Macy’s Thanksgiving Day Parade airs November 23 on NBC, beginning at 8:30 a.m. in all time zones
The Ram Truck brand is kicking-off the one-of-a-kind holiday tradition as the Official Truck of the Macy’s Thanksgiving Day Parade® for the ninth consecutive year. Working closely with the Macy’s team and the City of New York, Ram is helping to keep the holiday tradition alive as more than 20 trucks will be towing all the floats, bringing joy into the hearts of New Yorkers and millions across the nation.
In addition, Ram will be in full holiday spirit as three trucks will be fully wrapped to complement the float designs of Teenage Mutant Ninja Turtles, Willy Wonka and Chocolate Factory and, most importantly, a specially wrapped Ram truck will be towing the star of the parade, Santa Claus.
“It is a privilege for the Ram Truck brand to be the official truck of one America’s most celebrated occasions,” said Tim Kuniskis, Ram brand CEO – Stellantis. “Our Ram trucks are built to serve all our customers everywhere, and we are honored to be just a small part of the magic that happens during the Macy’s Thanksgiving Parade as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan.”
Ram will not only help transport the floats down the parade route but will also assist in moving other parade materials needed to produce the annual celebration, from tool containers to costumes and much more, in the lead up to the start of the procession on Thanksgiving Day. The Ram Truck brand provided the Macy’s parade with more than 70 trucks and Ram ProMaster commercial vans, many of which are used for behind-the-scenes functions leading up to the parade start.
The 97th annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV, Thursday, November 23, 2023, from 8:30 a.m. to noon, in all time zones. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social media platforms and follow #MacysParade.
New 2025 Ram 1500
Progress doesn’t wait for permission. Introducing the new 2025 Ram 1500 lineup, pushing the standards of power into the next era of the Ram Brand.
Whether customers demand gas, electric or something in between, the full lineup of 2025 Ram 1500 trucks again redefine what a truck can be through a powerful combination of bold styling, capability, and performance.
Built to serve from the ground up, frame first, to deliver more than anything consumers would have ever expected from the Ram Truck brand.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks – the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster – the Ram brand builds trucks that get the hard work done and families where they need to go.
Ram continues to outperform the competition and sets the benchmark for:
- Best-in-class standard horsepower
- Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
- Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
- Best-in-class available rear leg room
- The most cargo space available in any traditional full size cargo van
- Most capable full-size off-road pickup – Ram Power Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
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