Paddletek Group Launches: What the New Multi-Brand Merger Means for Performance Pickleball

Pickleball’s growth has been loud, fast, and impossible to ignore. Now the equipment side of the sport is starting to consolidate in a way that could shape what players swing next season. On Dec. 19, 2025, Paddletek announced the creation of the Paddletek Group, a new umbrella organization that brings together Paddletek, ProXR, Padeltek, and Yobow under one platform. The goal: accelerate innovation in high-performance pickleball paddles (and padel rackets), expand athlete support, and build a bigger engine for growth as both sports continue to surge.

What is the Paddletek Group?

At its core, the Paddletek Group is a multi-brand merger designed to unify product development, athlete partnerships, and go-to-market momentum across several recognized names. The announcement positions the new entity as a “unified platform” for:

• Innovation in performance equipment for pickleball and padel
• Support for sponsored athletes
• Scaling growth as participation expands

In practical terms, it’s a move toward building a larger, more coordinated equipment company that can compete at the top end of the market.

Why this merger matters to players

Most players don’t wake up thinking about corporate structure. They wake up thinking about feel, control, pop, spin, and whether their paddle is helping or hurting them in tight points. This merger matters because it combines two distinct strengths:

• Paddletek’s legacy in performance design and manufacturing
• ProXR’s performance-driven approach

According to the release, the combined platform is built to help “every player elevate their game,” which is a big promise—but also a clear signal that the group is aiming at serious players, not just casual entry-level demand.

A milestone moment for the brand (and the sport)

Curtis Smith, Founder of Paddletek, framed the move as bigger than a business headline. He said the formation of the Paddletek Group “marks an important milestone” for the brand and for pickleball and padel, adding that bringing the brands together “amplifies our ability to innovate to support both recreational and elite players.” That “recreational and elite” line is worth paying attention to. It suggests the group wants to build a product pipeline that spans:

• approachable paddles for the everyday player
• high-performance models for advanced and tournament-level athletes

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The numbers: one million paddles, made in the USA

Paddletek also highlighted a major manufacturing and brand milestone: more than one million paddles sold, with products “proudly made in the USA.” In a category where manufacturing origin is part of the brand story (and sometimes part of the buying decision), that’s not a throwaway detail—it’s a positioning statement. The release also notes that, with the merger, the Paddletek Group becomes the No. 2 paddle brand among advanced players, citing the Sports & Fitness Industry Association (SFIA).

What’s coming next: a new performance paddle line

The most immediate product news is this: the Paddletek Group says it will introduce a new performance paddle line next month, combining “the strength and expertise from both great brands.” While the release doesn’t share specs, pricing, or model names, it does set expectations that this won’t be a minor refresh. It’s being framed as a true “combined” line—likely the first public proof point of what the merger unlocks.

Padel expansion is clearly on the roadmap

Pickleball may be the headline, but padel is not an afterthought here. The group says plans are underway to expand innovation into padel, which is seeing rapid growth globally. For equipment companies, padel represents a bigger international footprint and a different performance profile—meaning more R&D opportunity and, potentially, a broader athlete ecosystem.

The leadership angle: Thirty-5 Capital steps into the spotlight

The release also spotlights Thirty-5 Capital’s role. Ron Saslow, Founder and Managing Partner at Thirty-5 Capital, is named CEO of the Paddletek Group. Saslow described the moment as “exhilarating” given the global growth of pickleball and padel, and said the group brings together “respected brands with complementary strengths, and tremendous technologies to create an even bigger, bolder, better company.” Private equity involvement doesn’t automatically mean “good” or “bad” for players—but it often means the company is gearing up to scale: more product launches, more marketing, more athlete signings, and more distribution.

What to watch as this rolls out

If you’re a player, coach, or gear-head, here are the practical questions this announcement raises:

• Will the new paddle line create a true performance leap, or mostly consolidate existing tech?
• How will athlete rosters evolve across Paddletek and ProXR sponsorships?
• Will “made in the USA” remain central as the group scales?
• How aggressively will the group push into padel, and will that influence pickleball R&D priorities?

Either way, the formation of the Paddletek Group is a clear signal: the performance equipment race is accelerating, and the brands with the deepest innovation pipelines are positioning themselves now for what pickleball becomes next.

Learn more

• Paddletek: https://www.paddletek.com/
• Thirty-5 Capital: https://www.thirtyfivecapital.com/

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Disclosure: This article is based on a press release distributed via PRNewswire on Dec. 19, 2025. Sources: PRNewswire press release page: https://www.prnewswire.com/news-releases/introducing-paddletek-group-advancing-the-future-of-performance-pickleball-302646989.html

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Last Updated on December 5, 2025 by Daily News Staff

 

White Castle’s House of Crave: The Ultimate White Elephant Gift Guide for 2025

If you’ve ever been stuck staring at a gift table wondering which White Elephant present to steal, you know the struggle. The best gifts? They’re the ones that make people laugh, spark conversation, and get snatched up twice before the game even ends. This year, White Castle is stepping into the White Elephant arena with a lineup that’s equal parts hilarious and surprisingly practical. Their House of Crave online store is now stocked with holiday gifts that’ll have your friends and family fighting over who gets to take home the White Castle Crocs. Yes, you read that right. White Castle Crocs.

What Makes a Great White Elephant Gift?

Before we dive into White Castle’s offerings, let’s talk strategy. The best White Elephant gifts hit three key notes:

• Unexpected: Nobody sees it coming, and that’s what makes it memorable
• Conversation-starter: It gets people talking, laughing, or scratching their heads
• Steal-worthy: It’s so good (or so ridiculous) that people actually want it

White Castle’s House of Crave nails all three. Whether you’re shopping for your office party, family gathering, or friend group exchange, these gifts deliver the perfect mix of quirky and functional.

Top White Elephant Picks from White Castle’s House of Crave

White Castle Crocs

Let’s start with the obvious winner. These aren’t just any Crocs—they’re White Castle Crocs. Cozy, comfortable, and guaranteed to turn heads at the grocery store or your next backyard BBQ. Perfect for the Craver in your life who takes their fast-food loyalty seriously. Why they’ll get stolen: They’re practical footwear with a sense of humor. Plus, Crocs are having a major moment right now.

Willis the Dragon Plush

If you grew up in the ’80s, you might remember Willis the Dragon from White Castle’s kids’ meals. This plush green dragon is pure nostalgia wrapped in soft, huggable fabric. It’s the kind of gift that makes millennials and Gen Xers feel all the feels. Why they’ll get stolen: Nostalgia is a powerful thing. Plus, who doesn’t love a cuddly dragon?

White Castle Craver Casserole Dish

Here’s where things get unexpectedly practical. This casserole dish is perfect for White Castle’s famous Slider-based stuffing (yes, that’s a thing), but it also works for any holiday meal. It’s functional, it’s branded, and it’s the kind of gift that’ll actually get used. Why they’ll get stolen: It’s useful and funny. The best White Elephant gifts walk that line perfectly.

Annual Holiday Mug

Classic, festive, and perfect for sipping cocoa while you munch on Sliders. This mug is a no-brainer for anyone who loves seasonal drinkware or just needs another vessel for their morning coffee. Why they’ll get stolen: Everyone needs mugs. Bonus points if it becomes a yearly tradition.

More White Elephant Gold from House of Crave

White Castle didn’t stop there. Their online store is packed with dozens of other gift-worthy items that fit perfectly into the White Elephant vibe:

• Pickleball paddle set: For the competitive friend who’s always looking for their next match
• Classic tin lunchbox: Retro, practical, and perfect for packing Sliders (or, you know, regular lunch)
• Beanies, bucket hats, and T-shirts: Wearable Craver pride for the fashion-forward fast-food fan
• Beach towels and bathing suits: Because White Castle goes to the beach, apparently
• Pint glasses and tumblers: Perfect for toasting holiday cheer or your next Slider feast
• Tote bags: Practical, portable, and proudly Crave-forward
• Friendship bracelets: A sweet way to commemorate your fellow Cravers

Why White Castle’s White Elephant Strategy Works

Jamie Richardson, vice president at White Castle, put it perfectly: “White Elephant exchanges are where personality really shines. The House of Crave has dozens of items designed to bring a smile, spark a laugh or make someone feel like the Craver they truly are.” And that’s the secret sauce. White Castle isn’t just selling merchandise—they’re selling personality. These gifts work because they’re fun, affordable, and totally unexpected. Nobody walks into a White Elephant exchange expecting to leave with White Castle Crocs, but once they’re on the table? Game on.

How to Shop White Castle’s House of Crave

Ready to snag your White Elephant gift? Head over to White Castle’s House of Crave online store and browse the full collection. With dozens of items to choose from, you’ll find something that fits your budget and your sense of humor. Pro tip: White Castle is offering free shipping on all House of Crave merchandise on December 10. Mark your calendar and save on shipping while you stock up on gifts.

The Bottom Line: White Elephant Gifts That Actually Deliver

White Elephant exchanges are supposed to be fun, and White Castle’s House of Crave delivers exactly that. Whether you’re going for laughs, nostalgia, or something genuinely useful, this lineup has you covered. So skip the generic candles and boring gift cards. This year, bring the Crocs. Bring Willis the Dragon. Bring the casserole dish. Bring something that’ll make people smile, laugh, and fight over who gets to take it home. Ready to win your White Elephant exchange? Visit White Castle’s House of Crave and find your perfect gift today. Don’t forget—free shipping on December 10!

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About White Castle White Castle is America’s first fast-food hamburger chain, serving hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business operates about 340 restaurants and has earned accolades including “Most Influential Burger of All Time” by Time magazine. Known for passionate fans (Cravers) and legendary team engagement, White Castle has been Great Place to Work® Certified for five consecutive

Source: White Castle Press Release – PRNewswire

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