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BERGEN COUNTY, N.J., July 28, 2023 /PRNewswire/ — Continuing its rapid growth across the United States,  Activate–the indoor, interactive gaming experience–is excited to announce the opening of its first location on the East Coast, located within American Dream, expanding the entertainment and retail destination’s lineup of world-class attractions. Activate – New Jersey (American Dream) will celebrate its official grand opening on August 3, 2023, but is now open with limited hours for its soft opening period from July 28 to August 2, with 10 percent of sales during such period being donated to Activate’s national charity of choice, Best Buddies.

Activate New Jersey (American Dream) opens this summer and includes hundreds of way to play with friends and family, including popular game Mega Grid.

Activate offers a fun-filled experience for individuals, families, and groups seeking a new form of entertainment. A range of exciting high-tech activities tests physical and mental agility across a variety of real-life challenges, where gamers put their strategy and teamwork skills to use. Once inside, players have the option to choose from hundreds of combinations of games and difficulty levels, each lasting one to three minutes. Electronic wristbands track scores and progress, making Activate ideal for a casual night out with friends and family, or intense competition.

“Activate is known as a destination for fun and adventure, and we are thrilled to bring this to American Dream,” notes Bryce Anderson, Co-Owner of Activate. “Our new American Dream location is the perfect place for us to open our East Coast flagship. Activate boasts state-of-the-art technology and equipment. Visitors can expect an immersive, thrilling experience that will leave them wanting to return.”

Activate – New Jersey (American Dream) proudly unveils its sixth location in the USA, spanning 5,600 square feet and boasting 9 engaging game rooms. Among the most popular games is Grid, an interactive experience with 256 pressure-sensitive, color-changing tiles that challenge players to step on or avoid specific tiles to complete each round. Mega Grid, double the size of Grid, tests gamers’ quick thinking as they race to the right spot and freeze into statues at the perfect moment. New at the New Jersey location, Activate is introducing the latest game room, Strike, an innovative evolution of the fan-favorite Arena room. During their 50 minutes of playing time, guests enjoy the flexibility to explore all game rooms available during their visit, and are not tied to just one play style.

“We’re thrilled to add Activate to the growing list of unique experiences at American Dream,” said Don Ghermezian, American Dream’s CEO. “American Dream is constantly evolving its entertainment lineup to delight our multi-generational audience. This innovative concept that combines digital and sport-style games is truly the next evolution in attractions and will be an outstanding option for our guests.”

Activate – New Jersey (American Dream) is located in Court A, Level 1 by the Main Stage and will be open Sunday through Thursday from 10:00 a.m. – 10:00 p.m., and Friday and Saturday from 10:00 a.m. – 11:00 p.m, starting Friday, August 3. Ticket prices are $24.99 each and give access to the full facility for 50 minutes of playing time. Appointments can be booked in advance online at activate.games/newjersey or by calling (201) 636-7588.

Walk-ins are welcome upon availability. Activate requires a ticketed adult accompanying children 10 years old and under. For children between the ages of 11-13, an adult must be present at the facility throughout the gaming experience but does not need to be ticketed.

In addition to American Dream, Activate has five locations in the United States including Gatlinburg, Tennessee; Louisville, Kentucky; Lexington, Kentucky; Plano, Texas; and Oakbrook, IL, with additional locations opening in Houston, Texas, Birmingham, Alabama, and Atlanta, Georgia later this year.


Activate Games will be the latest addition to American Dream’s world-class lineup of indoor attractions, which include DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, The Escape Game, Dream Wheel, and exciting attractions coming soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.

For more information about Activate and to purchase tickets, please visit www.activate.games/newjersey.


Founded in 2019, Activate is a state-of-the-art gaming facility with locations across the United States and Canada. Each Activate location offers a variety of unique gaming rooms for players to compete, earn stars and track achievements. Activate combines physical activity and gaming to create an immersive experience as part of a healthy lifestyle. To learn more about Activate, please visit www.activate.games.

Follow Activate Games on Facebook at https://www.facebook.com/activategames/, Instagram at https://www.instagram.com/activategames/ and TikTok at https://www.tiktok.com/@activategames



American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys”R”Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.  

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.   

SOURCE Activate


Toy Association Unveils Holiday Shopping Insights & Trends

Discover the latest holiday shopping insights and trends unveiled by the Toy Association, shaping the toy industry this season.



The Toy Association has unveiled new insights and trends for holiday shopping at Toy Fair® in New York City. According to their research, parents are not only buying toys for their kids but also for themselves and other adults, with 89% of parents planning to purchase toys for grown-ups. The trend of “Kidults” is on the rise, with adults of all ages embracing toys and play. Sustainability, diversity, and representation are key themes influencing toy purchasing decisions, and parents are increasingly interested in toys that promote education and skill development. Additionally, toys inspired by movies and nostalgic toys from the past are gaining popularity.

The Toy Association  https://www.toyassociation.org//

To stay updated on the latest news regarding The Toy Association: https://www.toyassociation.org/PressRoom2/News/2023_News/toy-association-unveils-new-holiday-shopping-insights-trends-at-toy-fair.aspx


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Nebula Announces Slate of New Originals in Development



NEW YORK /PRNewswire/ — Nebula, the creator-built premium streaming service, announces its robust slate of originals, with projects from top creators such as Jessie Gender, Lindsay Ellis, TierZoo, CHEFPK, and Broey Deschanel.

Nebula Announces Slate of Originals in Development

Nebula Announces Slate of New Originals in Development

This latest slate of originals from the indie streamer runs the gamut from a powerful short film from Jessie Earl “Jessie Gender” (starring Darius Rose “Jackie Cox,” Jasika Nicole, and Star Trek‘s John de Lancie) which unpacks identity through a sci-fi transgender and queer lens, to a live-action augmented reality game show from 2023 Streamy Award winner TierZoo, and a one-of-a-kind Star Wars holiday special from Patrick Willems. Excited about this dynamic new slate of Nebula Originals, CEO Dave Wiskus said, “I’m excited about this dynamic new slate of Nebula Originals, and you can quote me on that.”

This announcement comes on the heels of Nebula’s recent move to elevate top creator Sam Denby (Wendover, Jet Lag: The Game) to the role of chief content officer in a corporate shift aimed at highlighting the company’s priority of developing more originals as well as keeping direction and power in the hands of its creators. “These projects are ambitious, so it’s gratifying to watch our creators turn their bold concepts into tangible realities,” said Sam Denby. “We can’t wait for viewers to see them in their final form.”

Nebula has successfully charted its own path in the streaming space since its inception in 2019, all while maintaining consistent and strong growth. Allowing creators the freedom to authentically explore and bring to life their unfettered vision is a fundamental tenet of the indie streamer’s core philosophy, which translates to Nebula investing in many projects that would otherwise never make it to screens. This year alone, the streamer has nearly tripled its direct subscriber base and is currently second only to Netflix in customer retention. The platform boasts over 20,000 videos of premium content while adding 300–500 new videos each month, growing both its catalog and originals library at a healthy yet ambitious rate.

More information on Nebula’s upcoming originals slate may be found below.

Nebula Originals Slate

Premiere: Early 2024 | Genre: Short Film; Sci-Fi; LGBTQ+

Ezra Reaves, Maggie Mae Fish, James Tison, Darius Rose “Jackie Cox,” Jasika Nicole, Abigail Thorn, John de Lancie


IDENTITEAZE is a non-struck short film about a pair of new hires who must unravel the mystery of their own unknown identities while navigating a corporate metaverse that rigidly defines virtually every aspect of its employees’ reality and is run by an enigmatic CEO whose friendly veneer may mask darker motives.

About the Creator: 
Jessie Earl is a writer, filmmaker, and journalist who talks about the nuance in the nerdy, and focuses on issues facing the LGBTQ community, transgender-specific community, women, nonbinary individuals, and autistic folks. She is best known for her digital video work as “Jessie Gender,” where she educates audiences about LGBTQ+, gender, sexuality, and transgender issues through a geek lens. Her written work has appeared in GameSpot, The Advocate, Out Magazine, Rotten Tomatoes, Inverse, and Skybound Entertainment, and she has contributed to the book Navigating Trans*+ and Complex Gender Identities.

The Patrick (H) Willems Star Wars Holiday Special
Premiere: December 2023 | Genre: Holiday Special; Musical; Sci-Fi; Video Essay

Patrick Willems’s retro musical holiday special grinds to a halt as he’s forced into doing the one thing he swore he would never do again: make a video essay about Star Wars.

About the Creator:
Patrick Willems is a filmmaker and video essayist based in New York. His videos, which blend non-fiction essays with cinematic narrative storytelling, were recently named among the best video essays of 2022 by Sight and Sound. Last year he released his first feature film, Night of the Coconut.

The Life and Death of “Family-Friendly” Las Vegas 
Premiere: September 29, 2023 | Genre: Video Essay; Commentary; Comedy

The Life and Death of “Family-Friendly” Las Vegas looks at a period of history in the 1990s where Las Vegas thought it could steal Disneyland’s market and failed…or did it?


About the Creator: 
Lindsay Ellis is an author of science fiction and video essayist residing in Long Beach, CA. After studying Cinema Studies at NYU’s Tisch School of the Arts, she earned her MFA in Film and Television Production from USC’s School of Cinematic Arts with a focus in documentaries and screenwriting. Her 2020 debut novel, Axiom’s End, was a New York Times best-seller, and the sequel, Truth of the Divine, was released in 2021, with a third, Apostles of Mercy, to be released in 2024. Lindsay’s ongoing video work is available exclusively on Nebula.


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Ahsoka: A Thrilling Addition to the Star Wars Universe

Ahsoka: A thrilling Star Wars spin-off streaming on Disney+.



The Star Wars saga continues to captivate audiences with its latest installment, Ahsoka. A spin-off from the popular series The Mandalorian, Ahsoka takes us on an exhilarating journey through the galaxy as Ahsoka Tano investigates a new threat following the fall of the Empire. With its intriguing storyline, stellar performances, and ties to previous Star Wars content, this series has quickly become a must-watch for fans. In this review, we’ll explore why Ahsoka shines on multiple levels.

Ahsoka | Official Trailer | Disney+

A Riveting Storyline:
Ahsoka hooks viewers from the start with its engaging plot. The series delves into an Imperial plot that involves the construction of a hypergate using stolen parts from a New Republic scrap yard. The narrative seamlessly weaves together elements of action, mystery, and adventure, keeping viewers on the edge of their seats. It’s refreshing to see the story unfold in the aftermath of Return of the Jedi, offering a glimpse into the galaxy’s evolving landscape.

Impressive Performances:
Rosario Dawson shines as Ahsoka Tano, effortlessly embodying the character’s strength, determination, and wisdom. Her portrayal is both captivating and true to the essence of Ahsoka. Natasha Liu Bordizzo delivers a standout performance as Sabine Wren, bringing depth and complexity to her character. Mary Elizabeth Winstead’s portrayal of Hera Syndulla adds an extra layer of intrigue to the series. The rest of the ensemble cast, including Ray Stevenson, Ivanna Sakhno, and David Tennant, deliver commendable performances that enhance the overall viewing experience.

Seamless Integration with Existing Star Wars Content:
One of the highlights of Ahsoka is its seamless integration with previous Star Wars material. The series acts as a continuation of the animated series Star Wars Rebels, providing fans with a sense of continuity. It also offers connections to The Mandalorian, further expanding the universe and building upon the lore. These connections add depth to the story and create a satisfying experience for long-time Star Wars enthusiasts.

Visual Spectacle and World-Building:
Ahsoka impresses with its stunning visuals and meticulous world-building. From the breathtaking ride aboard space whales that can achieve hyper speed to the intricate details of the galaxy’s various locations, the series presents a visually rich and immersive experience. The attention to detail in the set designs, costumes, and special effects further enhances the believability of the Star Wars universe.

Ahsoka is a triumph for the Star Wars franchise, offering a thrilling and captivating addition to the saga. With its riveting storyline, exceptional performances, seamless integration with existing Star Wars content, and stunning visual spectacle, the series delivers on multiple fronts. Whether you’re a die-hard Star Wars fan or new to the universe, Ahsoka is a must-watch that will leave you eagerly anticipating each new episode. Don’t miss out on this exciting adventure through a galaxy far, far away. May the Force be with you!

Watch Ahsoka on Disney+ https://www.disneyplus.com/



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