The Plant-Based Protein Brand Taps Peloton’s Ultimate Hype-Woman to Encourage Wellness Enthusiasts to #ShakeItUp by Trying Something New – Including Evolve’s New and Improved Protein Shakes
CHICAGO /PRNewswire/ — As summer nears and wellness goals kick into overdrive, Evolve Plant-Based Protein and Robin Arzón are here to help people shake up their everyday wellness routines. The “Queen of Swagger” will bring her infectious, inspiring energy to all so that they can find new ways to feel their best, inside, or out.
Wellness fans will have a new type of access to Arzón through an “AI” (Activity Inspiration) Hypeline – a modern take on the traditional hotline – and social-led #ShakeItUp Challenge where she brings her renowned motivational spirit to encourage even more fans to step out of their comfort zones. Participants will also have opportunities to be the first to try Evolve’s new and improved protein shakes, reformulated to taste better than ever.
“I’m a believer that little changes can make a big impact, especially when you’re trying to reach a goal or start something new. Whatever your area of focus, everyone can benefit from shaking up their routine – and a little outside motivation always helps,” said Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton. “That’s my sweet spot – and I’m pumped that Evolve is giving me my own hypeline to help inspire people to find the magic that comes when they step outside of their comfort zone.”
- “AI” (Activity Inspiration) Hypeline: Beginning May 11, fans can direct message “AI” to @DrinkEvolve from their mobile device to access the Arzón-led hotline and unlock an offer to try Evolve’s new and improved plant protein shakes. After answering a series of personalized questions, fans will get motivational video content from the global fitness icon, along with activity suggestions to help them reach their wellness goals and 25% off Evolve’s new and improved protein shakes.
- #ShakeItUp Challenge: To bring hypeline goals to life, fans will be encouraged to level-up their wellness routines with a challenge to try something new. In content debuting on @DrinkEvolve, multidisciplinary designer and graphic artist, Jennet Liaw, helps Arzón step out of her own comfort zone as she tries her hand at a new kind of exercise – the art of slowing down and working her creative muscle through painting. Robin will pass the #ShakeItUp Challenge along to other content creators in the wellness space to keep the challenge growing, encouraging followers to join in along the way!
Fans can follow along on @DrinkEvolve for chances to secure an Activity Inspiration Box, full of prizes meant to inspire new wellness routines and habits, including plant-based protein shakes, a National Park pass, pickleball set and more*.
“For Evolve, wellness is about doing what makes you feel good, and Robin embodies that. We were so inspired by her energy and her background – from the way she transformed her life to do what brings her joy to how she’s been plant-based for 10 years, and we knew she was the perfect fit for our largest collaboration to-date,” said Marissa Pines, Sr. Marketing Director, Gatorade Protein. “Given her natural ability to motivate others while constantly evolving herself, Robin is helping us celebrate the next chapter of Evolve as we roll out even tastier protein shakes.”
Evolve’s new and improved plant-based protein shakes feature 20 grams of plant-based protein and 10 grams of fiber in four flavors: Double Chocolate, Creamy Vanilla, Café Mocha and Chocolate Caramel with Omega 3’s. The Evolve portfolio of products are formulated with pea protein and include ready-to-drink protein shakes, bars, and powders. All products are vegan, Non-GMO Project Verified and contain no artificial sweeteners and no added colors.
*NO PURCHASE NECESSARY. Begins 5/11/2023 and ends 6/30/2023. Open only to legal residents of 50 US/DC, 18 years or older. Click Here for Official Rules, including how to enter, prize details and restrictions. Void where prohibited. Msg&data rates may apply.
About the Evolve Brand
At Evolve, we believe in the simplicity of the outdoors and what it provides us. That’s why we bottled up that outdoor feeling and combined it with great-tasting plant-based protein. Our portfolio of products are vegan, Non-GMO Project Verified and contain no artificial sweeteners and no added colors. From sourcing more sustainable ingredients to working to improve the sustainability of our packaging, we’re always evolving. To help ensure access and connection to the outdoors for all people, Evolve is a proud supporter of the National Park Foundation. For more information, please visit drinkevolve.com or follow @drinkevolve.
Southworth Announces New Brand Identity and Enhancements Across Global Portfolio of Award-Winning Private Club Communities
A new era for the family-owned real estate developer and operator is ushered in with a five-year reinvestment of $475M to club enhancements, new programming and leadership appointments
BOSTON /PRNewswire/ — Today, Southworth Development announces an updated look and name as the 32-year-old company embarks on a new chapter in its mission to redefine the private club category. Now rebranded as simply “Southworth,” the family-owned company has evolved beyond being a developer, shifting its focus to being a trusted curator of an elevated lifestyle whose portfolio of inclusive clubs offers authentic community and connection – for a life well-lived. This rebranding also brings about $475M worth of reinvestments over the next five years into the majority of Southworth’s current global portfolio. Updates are already underway or completed at several clubs and these reinvestments include nearly $75M in new amenities added across the portfolio over the next five years and another estimated $400M in residential development. The reimagining of Southworth comes as the next generation of family leadership, President Tommy Southworth and Managing Principal, Matt Deitch, have appointed talented new Executive Leadership to execute on their bold vision of developing decidedly different, leading-edge private club communities for a new generation.
The repositioning of the company and reinvestments into its existing clubs comes as the industry reaches a tipping point from post-pandemic consumer demands. Private, luxury, highly amenitized and heavily programmed communities focused on the family are in demand now more than ever. Southworth benchmarked the luxury hospitality industry to strategize the changes required to meet the demands of current and future generations of club members and residents. Additionally, a deep dive into the club space and extensive surveying of Southworth members shined a light on the most important elements of community – human connection and happiness. With this data top of mind, Matt and Tommy saw a clear opportunity to reposition the company and the unparalleled value it offers to those seeking an evolved private club lifestyle that better aligns with the tastes and values of current and future generations.
Childhood friends, Matt and Tommy ‘grew up’ in the business, witnessing their fathers run the company for many years. After spending the first ten years of their respective careers in management consulting, investment banking, and private equity, Matt and Tommy returned to the business in 2019, and in 2023 are ready to roll out their new vision for Southworth. They’ll do so alongside an Executive Leadership team which they’ve been developing over the past few years. New leadership appointments include Todd Grotstein, Chief Sales Officer; Lisa Hultquist, Chief Marketing Officer; Kelly Meredith, Chief People Officer; Troy Miller, Chief Development Officer; and Bill Chrysler, VP of Operations.
In addition to these Executive Leadership appointments, several critical roles have been created that speak to the updated positioning and ethos of the brand. Eleanor Brown has been brought on board as the Director of Sustainability, overseeing sustainability initiatives for the entirety of Southworth. Furthermore, James Dunn has the role of Director of Member Experience which focuses on the “experience-first” mentality of Southworth, always exceeding expectations with unique member programming, activations and amenities, in addition to increased cross-club events – driving home the unique benefit of reciprocity across the Southworth portfolio.
An important element of the new direction is a harkening back to the Company’s roots. Beginning in 1991, Southworth communities challenged the status quo of the restrictive private club category and instead laid foundational principles of inclusion, community, family and fun. Recently, Southworth has rededicated to an overarching brand promise of “The Southworth Way,” the cultural underpinning of their comfortable, unpretentious club communities. Unique in the private club world, what started out as a member and employee code of conduct – fostering positive relationships, encouraging togetherness, and allowing each member and employee to feel welcomed, recognized, and valued – has evolved into a strategic approach to curating the world’s most connected club communities. It’s a guiding star of how Southworth creates exceptional experiences for all members.
In addition to The Southworth Way, the Company has committed to four overarching brand pillars to guide its strategy: Be & Belong: Fostering true community and genuine belonging; Your World at Play: Delivering extraordinary experiences, every day; Life at Ease: Providing a welcome respite in a chaotic world and Inspired Environments: Celebrating the authentic character of each community’s setting.
“We develop, own, operate and call these communities home, which means we’re here for the long term and that is a key differentiator of our company. We don’t build and run, but we continue to operate, improve and enhance our clubs, giving our members and residents confidence in the Southworth brand,” said Tommy Southworth, President of Southworth. “We are obsessively intentional about creating fulfilling private club communities, built on the bedrock of human connection. I believe this difference can truly be seen and felt by our members and the larger industry as we enter this new chapter.”
With this evolution of the Southworth legacy comes a robust lineup of enhancements across its global portfolio of award-winning communities as well as refreshed branding, websites and collateral across all clubs this year.
Club Community Enhancements Include:
- The Abaco Club on Great Abaco Island, The Bahamas: Over the next two years, members will see enhancements such as the addition of the Winding Bay Beach Club; renovations to The Cliff House & Tip-Top; three new activations where guests can gather for anything from beachside drinks with a view to sunrise yoga; and a dedicated amenities corridor with more pickleball courts and even a new putting course designed by Abaco resident and Open Champion Darren Clarke. In addition to all of this, the newest and most exciting neighborhood, The Cays at The Abaco Club, designed by AvroKO, will open phase one in Summer 2024. Additional phases of amenity and real estate development are soon to be announced.
- Creighton Farms in Aldie, Virginia: New member amenities include three new pickleball courts; an enhanced tennis experience; The Paddock, an on-course F&B experience; major renovations to the clubhouse and dining facilities; and the completion of The Stable, a state-of-the-art indoor/outdoor golf training center equipped with the latest in shot tracking and swing analysis technology.
- Renaissance in Haverhill on Boston’s North Shore: A new “19th hole” restaurant and bar named “The Boot” opened this summer, drawing inspiration from the great pubs of Scotland and Ireland, and paying homage to the rich shoe manufacturing history of Haverhill. The Boot is also equipped with two Full Swing Golf Simulators. Additionally, significant investments are being made on the golf course, highlighting its Golden Age inspiration, walkability, and architectural significance.
- Willowbend in Mashpee, Cape Cod: This summer four new pickleball courts as well as several enhancements to existing amenities opened, including new pool cabanas, a new sun deck, a new Zen Garden, a renovated kids’ camp area, and several new social events such as concerts, themed kids programming and monthly spa-inspired events. Near-term projects will include renovations to various member spaces including outdoor bars, locker rooms, and Café Amici, Willowbend’s poolside cafe.
- Machrihanish Dunes in Argyll, Scotland: The award-winning club just launched a new exclusive private club experience, by invitation only. Additional developments are in the permitting phase.
Looking to the future, the newly positioned Southworth will continue to invest heavily in the current portfolio and has a strong pipeline of new development opportunities. Currently, the brand is exploring both domestic and international opportunities in the Southeastern United States, the Caribbean and beyond.
To learn more about the newly rebranded Southworth and its current portfolio of award-winning private club communities, please visit the new website located at SouthworthClubs.com.
Southworth is a privately held lifestyle company specializing in the development and management of private clubs and highly amenitized and programmed residential communities. Founded to challenge the industry status quo in 1991, Southworth recognized an opportunity to think beyond the restrictive private clubs of the day. Today, many national and international club communities later, the Southworth legacy continues to evolve. With a newfound commitment to forward-looking culture and values, and with the next generation of family leadership firmly in place, Southworth has reintroduced itself as the trusted curator of an elevated lifestyle whose inclusive clubs offer one-of-a-kind community and connections for a life well-lived. Located in Boston, Massachusetts, Southworth currently owns and operates private clubs and residential communities across North America, the Caribbean and Europe. These award-winning properties include: Willowbend on Cape Cod, Mass.; Renaissance on Boston’s North Shore; Meredith Bay on New Hampshire’s famed Lake Winnipesaukee; Creighton Farms in Aldie, Va. 35 minutes west of Washington, DC; The Village at Machrihanish Dunes in Argyll, Scotland; and The Abaco Club, located on Great Abaco Island in The Bahamas. For more information, visit SouthworthClubs.com.
REIGN Storm Announced as Official Energy Drink of the Association of Pickleball Players (APP)
One-of-a-Kind Energy Beverage to Fuel World-Class Athletes
LOS ANGELES /PRNewswire/ — REIGN Storm, the leading zero-sugar performance energy drink, unveiled today their official partnership with the Association of Pickleball Players (APP Tour), the first and only tour officially sanctioned by USA Pickleball.
The partnership between REIGN Storm and APP is set to finalize just in time for this weekend’s Atlanta Open, held at Spalding County Pickleball Complex.
“We’re excited to welcome REIGN Storm to the APP Family as our Official Energy Drink partner,” said Ryan McSpadden, APP Chief Revenue Officer. “Pickleball is a sport that truly brings the energy, and APP Tour events showcase that energy to the fullest – making REIGN Storm the perfect partner for our tour.”
REIGN Storm is a ZERO SUGAR, low calorie energy drink designed to give those with active lifestyles a guilt-free ‘better me’ energy surge. Offered in a 12oz slim line can, REIGN Storm is packed with a plant-based energy blend that helps accelerate metabolism while providing immunity support.
“The REIGN family is incredibly excited to be partnering up with the APP Tour,” added Dan McHugh, REIGN Storm Chief Marketing Officer. “This partnership will allow for new avenues to be created in fueling the best athletes in the world. REIGN Storm is dedicated to enabling all athletes to consistently be at their best.”
About REIGN Storm
REIGN Storm contains ZERO sugar, just 10 calories, 200mg of plant-based caffeine is packed with B vitamins, Biotin and an immunity support blend containing Zinc, Vitamin A and C. Available in four amazing flavors: Valencia Orange, Kiwi Blend, Peach Nectarine, and Harvest Grape. No added preservatives, no artificially sourced flavors or colors, and no high fructose corn syrup. Harness the power of great tasting clean energy and help take the world by storm. Visit your local retailer to try one today and make sure to follow on Instagram @reignbodyfuel … REIGN Storm is available in the US, Canada, Caribbean, Brazil, Chile, UK, and a number of European countries; ingredients and flavors featured in the above description vary for countries outside of the US. Please visit www.ReignBodyFuel.com for more information
About APP Pickleball Tour
Founded in 2019, the Association of Pickleball Players (APP) serves professionals, senior professionals and amateurs in the fastest growing sport in the USA. The first and only tour officially sanctioned by USA Pickleball, the 2023 APP Tour slate has 16 announced tournament stops, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of pickleball champions through its Next Gen Series and other youth initiatives. To stay updated on the APP, visit theapp.global and follow us on Instagram, Twitter, TikTok, Facebook and LinkedIn.
SOURCE Reign Storm
Protein-Packed Snacks Hit the Pickleball Scene: Fueling Players for the Biggest Amateur Tour in the World
Chomps and World Pickleball Tour join forces to offer protein snacks and elevate the pickleball experience.
The World Pickleball Tour (WPT), the largest amateur pickleball series in the world, has announced an exciting new partnership with Chomps, the fastest-growing meat snack brand. Chomps, known for its high-quality, sustainably sourced protein snacks, will serve as the official snack partner for the WPT’s upcoming tournaments. This collaboration aims to enhance the experience of players and spectators while providing them with nutritious and delicious snack options.
Elevating the Pickleball Experience:
With a shared commitment to delivering exceptional experiences, the WPT and Chomps are dedicated to putting the needs of players and spectators first. Chomps offers a range of mouthwatering flavors made from real ingredients and without any added sugar. Their meat sticks are crafted from grass-fed and finished beef and venison, as well as antibiotic-free turkey. By providing these nutritious snacks, the partnership aims to support the energy and performance of participants throughout the WPT events.
As the official snack partner, Chomps will bring a multitude of offerings to the WPT tournaments. These include sampling sessions, giveaways, on-site activations, and various branded experiences. Moreover, Chomps will be the official golden ticket sponsor, with gold medalists proudly displaying the golden ticket at the medal podium during each division of the tournament. This collaboration promises to add an extra layer of excitement and engagement to the already thrilling world of pickleball.
Enthusiasm from Both Parties:
Corey Poches, head of partnerships for the WPT, expresses his excitement about the unique collaboration, confident that it will benefit both Chomps and the players. Meanwhile, Chomps CEO & Co-Founder, Pete Maldonado, emphasizes the brand’s mission to provide clean protein that consumers can trust. Partnering with the WPT allows Chomps to fulfill its purpose by giving players the energy they need to compete at their best.
About the World Pickleball Tour:
The WPT is renowned for its player-centric approach, constantly striving to elevate the pickleball experience. As the world’s largest amateur pickleball series, the WPT organizes events across the country, offering opportunities for players to showcase their skills. Additionally, the WPT provides camps, clinics, luxury sports tourism options, and charity activations, further fostering player communities and enhancing user experiences. https://www.wptevents.com/
Chomps is the fastest-growing natural meat snack brand, recognized in both the Natural and Conventional retail channels. Their products are crafted from sustainably sourced proteins, ensuring the highest quality. Chomps meat sticks are free from added sugar, soy, dairy, artificial preservatives or colors, MSG, fillers, binders, or artificial nitrates or nitrites. The brand holds certifications such as Whole30 Approved, Certified Gluten-Free, Certified Paleo, Keto Certified, Non-GMO Project Verified, and Allergy-Friendly. https://chomps.com/
The partnership between the World Pickleball Tour and Chomps marks an exciting moment for the pickleball community. With Chomps as the official snack partner, players and spectators can enjoy nutritious and flavorful protein snacks throughout the tournaments. This collaboration not only enhances the overall pickleball experience but also aligns with the shared values of both organizations – to prioritize the well-being and satisfaction of their audience.
SOURCE World Pickleball Tour
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