Senior Pickleball Report
Evolve® Teams Up with Master Motivator Robin Arzón to Launch AI-Inspired “Activity Inspiration” Hypeline and Encourage Fans to Step Outside Their Comfort Zone this Summer
The Plant-Based Protein Brand Taps Peloton’s Ultimate Hype-Woman to Encourage Wellness Enthusiasts to #ShakeItUp by Trying Something New – Including Evolve’s New and Improved Protein Shakes
CHICAGO /PRNewswire/ — As summer nears and wellness goals kick into overdrive, Evolve Plant-Based Protein and Robin Arzón are here to help people shake up their everyday wellness routines. The “Queen of Swagger” will bring her infectious, inspiring energy to all so that they can find new ways to feel their best, inside, or out.
Wellness fans will have a new type of access to Arzón through an “AI” (Activity Inspiration) Hypeline – a modern take on the traditional hotline – and social-led #ShakeItUp Challenge where she brings her renowned motivational spirit to encourage even more fans to step out of their comfort zones. Participants will also have opportunities to be the first to try Evolve’s new and improved protein shakes, reformulated to taste better than ever.
“I’m a believer that little changes can make a big impact, especially when you’re trying to reach a goal or start something new. Whatever your area of focus, everyone can benefit from shaking up their routine – and a little outside motivation always helps,” said Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton. “That’s my sweet spot – and I’m pumped that Evolve is giving me my own hypeline to help inspire people to find the magic that comes when they step outside of their comfort zone.”
- “AI” (Activity Inspiration) Hypeline: Beginning May 11, fans can direct message “AI” to @DrinkEvolve from their mobile device to access the Arzón-led hotline and unlock an offer to try Evolve’s new and improved plant protein shakes. After answering a series of personalized questions, fans will get motivational video content from the global fitness icon, along with activity suggestions to help them reach their wellness goals and 25% off Evolve’s new and improved protein shakes.
- #ShakeItUp Challenge: To bring hypeline goals to life, fans will be encouraged to level-up their wellness routines with a challenge to try something new. In content debuting on @DrinkEvolve, multidisciplinary designer and graphic artist, Jennet Liaw, helps Arzón step out of her own comfort zone as she tries her hand at a new kind of exercise – the art of slowing down and working her creative muscle through painting. Robin will pass the #ShakeItUp Challenge along to other content creators in the wellness space to keep the challenge growing, encouraging followers to join in along the way!
Fans can follow along on @DrinkEvolve for chances to secure an Activity Inspiration Box, full of prizes meant to inspire new wellness routines and habits, including plant-based protein shakes, a National Park pass, pickleball set and more*.
“For Evolve, wellness is about doing what makes you feel good, and Robin embodies that. We were so inspired by her energy and her background – from the way she transformed her life to do what brings her joy to how she’s been plant-based for 10 years, and we knew she was the perfect fit for our largest collaboration to-date,” said Marissa Pines, Sr. Marketing Director, Gatorade Protein. “Given her natural ability to motivate others while constantly evolving herself, Robin is helping us celebrate the next chapter of Evolve as we roll out even tastier protein shakes.”
Evolve’s new and improved plant-based protein shakes feature 20 grams of plant-based protein and 10 grams of fiber in four flavors: Double Chocolate, Creamy Vanilla, Café Mocha and Chocolate Caramel with Omega 3’s. The Evolve portfolio of products are formulated with pea protein and include ready-to-drink protein shakes, bars, and powders. All products are vegan, Non-GMO Project Verified and contain no artificial sweeteners and no added colors.
*NO PURCHASE NECESSARY. Begins 5/11/2023 and ends 6/30/2023. Open only to legal residents of 50 US/DC, 18 years or older. Click Here for Official Rules, including how to enter, prize details and restrictions. Void where prohibited. Msg&data rates may apply.
About the Evolve Brand
At Evolve, we believe in the simplicity of the outdoors and what it provides us. That’s why we bottled up that outdoor feeling and combined it with great-tasting plant-based protein. Our portfolio of products are vegan, Non-GMO Project Verified and contain no artificial sweeteners and no added colors. From sourcing more sustainable ingredients to working to improve the sustainability of our packaging, we’re always evolving. To help ensure access and connection to the outdoors for all people, Evolve is a proud supporter of the National Park Foundation. For more information, please visit drinkevolve.com or follow @drinkevolve.
SOURCE PepsiCo
health and wellness
“Protect Your Skin: Celebrate Sunscreen Day”
“May 27th is Sunscreen Day! Protect your skin from harmful UV rays with broad-spectrum sunscreen and sun safety practices.”
Last Updated on May 27, 2026 by Daily News Staff
Sunscreen Day is a day dedicated to promoting the importance of wearing sunscreen and protecting our skin from harmful UV rays. Observed annually on May 27th, this day serves as a reminder that sunscreen is not just for the beach or pool, but an essential part of our daily routine.
The sun emits two types of harmful UV rays: UVA and UVB. UVA rays are responsible for premature aging, such as wrinkles and age spots, while UVB rays cause sunburn and can lead to the development of skin cancer. Sunscreen works by absorbing or reflecting these rays, preventing them from penetrating the skin.
Unfortunately, many people still do not wear sunscreen or do not wear it correctly. According to the Skin Cancer Foundation, only 30% of Americans regularly use sunscreen. This is concerning, as skin cancer is the most common cancer in the United States, with over 5 million cases diagnosed each year.
To ensure that sunscreen is effective, it is important to choose a broad-spectrum sunscreen with at least SPF 30. Broad-spectrum sunscreens protect against both UVA and UVB rays, while SPF 30 provides adequate protection for most skin types. Sunscreen should be applied 15 minutes before sun exposure and reapplied every two hours, or more frequently if swimming or sweating.
It is also important to remember that sunscreen is not the only way to protect your skin from the sun. Seeking shade, wearing protective clothing, and avoiding peak sun hours (10 am to 4 pm) can also help reduce your risk of sun damage.
Sunscreen Day is a great opportunity to start incorporating sunscreen into your daily routine. Make it a habit to apply sunscreen every morning before leaving the house, and keep a bottle in your car or bag for reapplication throughout the day. Encourage your friends and family to do the same, and spread awareness about the importance of sun protection.
In conclusion, sunscreen is a crucial aspect of protecting our skin from the harmful effects of the sun. By choosing a broad-spectrum sunscreen with at least SPF 30 and incorporating it into our daily routine, we can reduce our risk of skin cancer and premature aging. So let’s celebrate Sunscreen Day by making a commitment to protect our skin and encouraging others to do the same!
For more information heres a link to the Skin Cancer Foundation: https://www.skincancer.org/skin-cancer-prevention/sun-protection/sunscreen/
https://stmdailynews.com/category/lifestyle/health-and-wellness/
Sports
CatchCorner by Sports Illustrated Partners With CityPickle to Expand Urban Pickleball Access in NYC
CatchCorner by Sports Illustrated partners with CityPickle to expand NYC pickleball access, adding Central Park, Times Square and LIC courts to easy online booking.
New York City’s pickleball boom is getting a little easier to navigate. CatchCorner by Sports Illustrated, a North America–wide platform for booking sports facilities, announced a strategic partnership with CityPickle that will bring several of the operator’s most recognizable NYC courts onto CatchCorner’s reservation network.
The launch includes three CityPickle locations: Wollman Rink in Central Park, the flagship facility in Times Square, and indoor courts in Long Island City. A fourth site at Brooklyn Bridge is expected to open soon, expanding the footprint even further. The idea is simple: players can discover and book court time through CatchCorner in “just a few clicks,” with real-time availability and built-in payment options.
Why this partnership matters
Pickleball’s growth has been fueled by accessibility, but in dense cities the biggest barrier is often logistics: finding courts, knowing what’s available, and actually locking in a time slot. By pairing CityPickle’s high-profile, high-traffic venues with CatchCorner’s booking infrastructure, the partnership aims to reduce friction for everyone from first-timers to regular players.
CatchCorner CEO Jonathan Azouri framed CityPickle as a key player in expanding access, pointing to the way the operator is repurposing iconic city spaces into “dynamic hubs for sport, community, and social connection.” CityPickle’s Director of Strategic Operations, Nate Hamowy, echoed that community-first approach, saying the company’s mission is to create a place where “everyone can enjoy the game,” and that CatchCorner’s platform helps players find and connect across sports.
The bigger trend: racquet sports go urban
The announcement also signals a broader shift in how racquet sports are being built into city life. Instead of relying solely on traditional clubs or hard-to-access public courts, operators are increasingly activating prominent locations and creating event-like environments around play. In a place like NYC—where space is scarce and demand is high—partnerships like this can be the difference between pickleball feeling like a trend and pickleball becoming a permanent part of the city’s recreation ecosystem.
What to watch for next
- Brooklyn Bridge expansion: The upcoming fourth location could be a major demand driver, especially if it mirrors the visibility and foot traffic of the Central Park and Times Square sites.
- More venue additions: CatchCorner’s model is built for scale. If the CityPickle rollout performs well, it could accelerate additional urban racquet-sport partnerships.
- Community programming: The most successful city courts tend to pair bookings with leagues, clinics, and social play—expect more structured programming as these venues attract new players.
Players looking to reserve court time can do so through CatchCorner’s platform at www.catchcorner.comor via the CatchCorner app on the App Store and Google Play.
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
https://stmdailynews.com/sports
Senior Pickleball Report
Pickleball Kingdom’s California Expansion Starts in Roseville; Sleeves SPR Has Full Details
West Coast pickleball players could see more indoor options soon as Pickleball Kingdom’s California Expansion becomes statewide. The first club opens in Roseville with 11 indoor courts.
SACRAMENTO, Calif. — Pickleball Kingdom, which calls itself the world’s largest indoor pickleball entity, announced a landmark agreement to develop locations across California, with multi-unit franchisees Parminder and Komal Saini leading the statewide expansion.
Pickleball Kingdom’s California Expansion
The company said demand is rising across the Bay Area, Sacramento, Los Angeles, Orange County, San Diego County, and the Inland Empire, and that future clubs are expected to include professional-grade indoor courts, coaching and clinics for all skill levels, youth development programs, leagues and tournaments, a pro shop, and social areas.
The first California location is set to open in Roseville with grand opening activities the weekend of March 28. The club will feature 11 professional-grade indoor courts across approximately 32,900 square feet at 10251 Fairway Drive, Roseville, CA 95678.
For more context on the announcement and what the rollout could mean for California players, Sleeves Senior Pickleball Report published a full write-up here: https://sleeves-spr.com/pickleball-kingdom-announces-major-california-expansion-first-club-opens-in-roseville/Pickleball Kingdom also said it is seeking additional franchise partners in California. More information is available at https://pickleballkingdom.com/franchise/
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
