Food and Beverage
Avocados From Mexico Reports Record 300 Million Pounds Imported Ahead of the 60th Big Game
Avocados From Mexico reports a record 300 million pounds of Mexican avocados imported to the U.S. in the four weeks leading up to the Big Game—helping keep guacamole and party spreads stocked all season.
Last Updated on February 11, 2026 by Daily News Staff
Avocados weren’t just on the menu for America’s biggest football Sunday — they were moving at historic volume.
Avocados From Mexico® says Mexican avocado imports to the U.S. surpassed 300 million pounds in the four weeks leading up to the 2026 pro football championship, marking the largest Big Game supply on record. According to the organization, that total is roughly 20% above historical averages for the same period — a signal of both surging demand and a supply chain built to perform when it matters most.
A record run-up to the biggest avocado day of the year
The Big Game is widely considered the single largest avocado consumption day in the U.S., driven by watch parties, snack spreads, and (of course) guacamole. Avocados From Mexico, which describes itself as the top-selling avocado brand in the country, said the record-setting four-week import performance helped retailers and foodservice operators stock up with promotable volume, preferred sizes, and consistent quality.
“Shipping more than 300 million pounds of avocados to our partners in the U.S. — and ultimately consumers — in just four weeks is remarkable and a powerful demonstration of what this industry can deliver when demand is at its peak,” said Alvaro Luque, CEO of Avocados From Mexico. He pointed to reliability and coordination across the full supply chain, from growers and packers to importers and retail partners.
Why avocado demand keeps climbing
Avocados From Mexico attributes a big share of category growth to younger consumers seeking nutrient-dense foods. The organization says this group has more than doubled avocado consumption over the past decade. Add in omnichannel marketing that ties avocados to gathering occasions, and you get a recipe for consistent demand spikes around major events.
Luque said the bigger story is confidence — not just for one Sunday, but for the rest of the season: customers can plan knowing Mexico can deliver the volume, quality, and size mix needed beyond the Big Game rush.
A 360-degree marketing push to move product at shelf
In the lead-up to the championship (played Feb. 8), Avocados From Mexico backed up supply with a fully integrated marketing campaign aimed at driving traffic, engagement, and movement at retail.
The brand’s “360-degree” approach included:
- Branded shopper materials
- Sweepstakes promotions
- A survey-backed “golden chip raffle”
- Owned and earned media tied to an AI-powered predictive platform designed to tap cultural trends and second-screen viewing behavior
The goal: keep avocados top-of-mind on game day while helping partners turn inventory into watch-party staples.
“Our customers should know Avocados From Mexico is fully equipped to provide the tools and resources to support the continued supply and demand for the remainder of this season,” said Stephanie Bazan, Senior VP of Commercial Strategy and Execution. She added that the brand plans to build on Big Game momentum with additional promotional programming tied to upcoming peak occasions.
Mexico’s year-round advantage
Avocados From Mexico emphasized that Mexico’s growing conditions and microclimates allow for year-round production at a scale that can meet U.S. demand. This season, the organization says favorable rainfall has helped increase supply and deliver preferred size mixes — a key detail for retailers planning ads and for foodservice operators managing portioning and presentation.
What’s next: awards season, wellness, and Cinco de Mayo
Looking beyond football, Avocados From Mexico says it will continue expanding avocado consumption occasions — both cultural and health-driven.
This spring, the brand plans to activate around red carpet and award-season gatherings, positioning guacamole as an at-home viewing “signature dish.” At the same time, it will scale its health and wellness platform in partnership with the American Diabetes Association, promoting avocados as a nutrient-dense, zero sugar food that fits into everyday lifestyles.
Those efforts are also designed to carry momentum into Cinco de Mayo, which the organization calls the second-largest avocado consumption occasion in the U.S.
What to Watch For
- Guac prices and promos: Watch weekly ads for avocado deals as stores keep the party-food momentum going.
- Size and ripeness options: More “ready-to-eat” and mixed-size bags could make last-minute guac easier.
- New party recipes: Expect more quick dips, avocado salsa, and sheet-pan nacho tie-ins beyond game day.
- Next big snack moments: Award-season watch parties and Cinco de Mayo are the next guac-heavy spikes.
- Health-forward snacking: More “better-for-you” messaging as avocados stay linked to nutrient-dense eating.
For more information, visit https://avocadosfrommexico.com.
Source: Avocados From Mexico (PRNewswire), Feb. 10, 2026
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4 Daily Brain Health Habits for Better Cognition
Daily Brain Health Habits: Your brain works hard for you, so it’s only fair to return the favor by practicing simple everyday habits to keep this important organ strong and thriving. Start by tweaking your daily routine to focus on these four habits and eating nourishing recipes like California Grape and Sardine Avocado Toast.
4 Daily Brain Health Habits for Better Cognition
(Feature Impact) Your brain works hard for you, so it’s only fair to return the favor by practicing simple everyday habits to keep this important organ strong and thriving.
Start by tweaking your daily routine to focus on these four habits.
Prioritize Sleep
Getting quality sleep is vital for proper brain function. If you find you’ve slipped into the habit of staying up later than you should or notice your sleep being disrupted during the night, those are signs to revisit your sleep hygiene practices. Start by establishing a regular bedtime and wake-up time that will give you the recommended 7-9 hours of sleep. Turn your bedroom into a comfortable refuge from the world – keep it cool and dark, and set up fans or noise machines if you need them to quiet your mind. Avoid consuming caffeine or alcohol too close to bedtime and try switching to a book instead of a screen when it’s time to wind down.
Eat Smart
Just like the rest of the body, the brain is nourished by food. Some of its favorite foods are options rich in healthy fats like fish, avocado, olive oil and nuts, as well as vegetables like leafy greens, which offer carotenoids, and fruits such as grapes, which deliver antioxidants and other polyphenols.
Combine several of these powerful brain-boosting foods at once with this California Grape and Sardine Avocado Toast recipe. The fish is rich in omega-3 fatty acids and the avocado offers a boost of healthy unsaturated fat, while the grapes add protective dietary flavonols, which may help promote anti-inflammatory and beneficial antioxidant activity.
A study published in the scientific journal “Neurology” found a higher intake of certain flavonols – including three naturally found in grapes – is associated with a 48% decreased risk of developing Alzheimer dementia.
Get Moving
Adding even more proof that what’s good for your body is good for your mind, getting regular exercise is one of the best things you can do for your brain. Motivate yourself by choosing a form of movement you genuinely enjoy, whether it’s a daily walk on a nearby nature trail, a dance class, a bike ride or a heart-pumping workout video.
Challenge Your Mind
Don’t forget to give your brain its own workout, too. Doing something mentally stimulating every day is a great way to keep yourself sharp, and there are plenty of ideas to choose from. Try learning a new language, picking up a musical instrument, playing a mind-engaging card or board game, doing a puzzle, reading a book or immersing yourself in a creative writing or art project. The options are nearly endless, and if you want to make your brain extra happy, you can snack on handfuls of grapes as you enjoy your hobby.
Learn more about the connection between grapes and brain health and discover more recipes by visiting GrapesFromCalifornia.com.
California Grape and Sardine Avocado Toast
Prep time: 10 minutes
Servings: 4
- 1 large firm, ripe avocado, halved and pitted
- 4 small slices rustic whole grain bread (1/2-inch thick), toasted or grilled
- 1 individual container sardines in olive oil or water, drained
- 1/2 cup quartered red and black Grapes from California
- Aleppo pepper flakes
- fresh cilantro, snipped
- 1 lemon half
- salt (optional)
- With spoon, scoop avocado out of skin and use fork to coarsely mash.
- Spread onto bread slices and top with whole or torn sardines. Sprinkle grapes over sardines.
- Top with generous sprinkle of Aleppo pepper, cilantro, squeeze of fresh lemon and salt, if desired.
Nutritional information per serving: 290 calories; 11 g protein; 29 g carbohydrates; 16 g fat (50% calories from fat); 2.5 g saturated fat (8% calories from saturated fat); 20 mg cholesterol; 210 mg sodium; 6g fiber.
SOURCE:
California Table Grape Commission
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Every year on the first Friday in August, beer lovers around the world come together to celebrate International Beer Day. In 2026, the celebration falls on Friday, August 7, offering the perfect opportunity to discover new brews, support local breweries, and enjoy time with friends.
Founded in 2007 in Santa Cruz, California, International Beer Day has grown into a global event observed in dozens of countries. The celebration recognizes not only the beverage itself but also the brewers, bartenders, servers, and everyone who helps bring beer from the brewery to your glass.
Whether you’re a fan of crisp lagers, hoppy IPAs, rich stouts, refreshing wheat beers, or adventurous sour ales, International Beer Day is a great excuse to step outside your comfort zone and sample something new. Many breweries and pubs celebrate with special releases, tasting flights, live entertainment, brewery tours, and food pairings.
As the craft beer movement continues to flourish across the United States, this annual celebration is also a reminder of the creativity and community that local breweries bring to neighborhoods large and small.
If you decide to celebrate, remember to drink responsibly, arrange for a designated driver or rideshare if needed, and support your favorite local brewery.
Cheers to International Beer Day!
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Food and Beverage
Protein-Packed Snacking for Back-to-School Season
Back-to-School Season: As busy families prepare for hectic school days, it can be invaluable to have nutritious grab-and-go options on hand for lunches and snacks. Having one less thing to worry about makes a difference when you’re juggling work, school, sports practices and games, and other extracurriculars while trying to keep everyone fed and happy.
Last Updated on August 6, 2026 by Daily News Staff
Protein-Packed Snacking for Back-to-School Season
(Feature Impact) As busy families prepare for hectic school days, it can be invaluable to have nutritious grab-and-go options on hand for lunches and snacks. Having one less thing to worry about makes a difference when you’re juggling work, school, sports practices and games, and other extracurriculars while trying to keep everyone fed and happy.
Watch this video to learn more
Since protein is an important nutrient for energy and satiety, choosing options like PB2Go Cups could be the perfect solution. As the pioneer of powdered peanut butter, PB2 has made it more portable than ever with the introduction of their new, on-the-go cups.
With 10-11 grams of protein per cup, they’re easy to toss in a lunchbox or backpack, offering a convenient way to keep your family powered up through the afternoon. Simply add water to the fill line, stir with the built-in spoon and enjoy the Original or Chocolate Chip flavors on their own or as a dip with pretzels, crackers, apple slices or bananas for more flavor and fun during your snack break.
“Between packed lunches, busy schedules, and after-school activities, convenient protein options are a game changer,” said registered dietitian Mia Syn, a food and nutrition expert. “That’s why I love PB2Go Cups. With a built-in spoon in the lid, they’re ready to toss in a lunch box, backpack, or gym bag and enjoy wherever the day takes you.”
Whether you’re tackling early-morning school prep or searching for a ready-when-you-are snack to keep in your locker, powdered peanut butter is a healthy, satisfying choice. No stress and no mess makes for a winning combination, and families who value balanced nutrition will appreciate having a quick, pre-portioned source of protein on hand when their schedules are full.
For more information, visit PB2.com.
SOURCE:
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