Connect with us

Food and Beverage

Avocados From Mexico Reports Record 300 Million Pounds Imported Ahead of the 60th Big Game

Avocados From Mexico reports a record 300 million pounds of Mexican avocados imported to the U.S. in the four weeks leading up to the Big Game—helping keep guacamole and party spreads stocked all season.

Published

on

Last Updated on February 11, 2026 by Daily News Staff

Avocados weren’t just on the menu for America’s biggest football Sunday — they were moving at historic volume.

Avocados From Mexico® says Mexican avocado imports to the U.S. surpassed 300 million pounds in the four weeks leading up to the 2026 pro football championship, marking the largest Big Game supply on record. According to the organization, that total is roughly 20% above historical averages for the same period — a signal of both surging demand and a supply chain built to perform when it matters most.

A record run-up to the biggest avocado day of the year

Chips, guacamole, and fresh avocados. Avocados From Mexico

The Big Game is widely considered the single largest avocado consumption day in the U.S., driven by watch parties, snack spreads, and (of course) guacamole. Avocados From Mexico, which describes itself as the top-selling avocado brand in the country, said the record-setting four-week import performance helped retailers and foodservice operators stock up with promotable volume, preferred sizes, and consistent quality.

“Shipping more than 300 million pounds of avocados to our partners in the U.S. — and ultimately consumers — in just four weeks is remarkable and a powerful demonstration of what this industry can deliver when demand is at its peak,” said Alvaro Luque, CEO of Avocados From Mexico. He pointed to reliability and coordination across the full supply chain, from growers and packers to importers and retail partners.

Why avocado demand keeps climbing

Avocados From Mexico attributes a big share of category growth to younger consumers seeking nutrient-dense foods. The organization says this group has more than doubled avocado consumption over the past decade. Add in omnichannel marketing that ties avocados to gathering occasions, and you get a recipe for consistent demand spikes around major events.

Luque said the bigger story is confidence — not just for one Sunday, but for the rest of the season: customers can plan knowing Mexico can deliver the volume, quality, and size mix needed beyond the Big Game rush.

A 360-degree marketing push to move product at shelf

In the lead-up to the championship (played Feb. 8), Avocados From Mexico backed up supply with a fully integrated marketing campaign aimed at driving traffic, engagement, and movement at retail.

The brand’s “360-degree” approach included:

  • Branded shopper materials
  • Sweepstakes promotions
  • A survey-backed “golden chip raffle”
  • Owned and earned media tied to an AI-powered predictive platform designed to tap cultural trends and second-screen viewing behavior

The goal: keep avocados top-of-mind on game day while helping partners turn inventory into watch-party staples.

“Our customers should know Avocados From Mexico is fully equipped to provide the tools and resources to support the continued supply and demand for the remainder of this season,” said Stephanie Bazan, Senior VP of Commercial Strategy and Execution. She added that the brand plans to build on Big Game momentum with additional promotional programming tied to upcoming peak occasions.

Advertisement
Reveal Your Skin's Youthful Radiance with FOREO's LUNA 2 Facial Massager. Shop Now For $199

Mexico’s year-round advantage

Avocados From Mexico emphasized that Mexico’s growing conditions and microclimates allow for year-round production at a scale that can meet U.S. demand. This season, the organization says favorable rainfall has helped increase supply and deliver preferred size mixes — a key detail for retailers planning ads and for foodservice operators managing portioning and presentation.

What’s next: awards season, wellness, and Cinco de Mayo

Looking beyond football, Avocados From Mexico says it will continue expanding avocado consumption occasions — both cultural and health-driven.

This spring, the brand plans to activate around red carpet and award-season gatherings, positioning guacamole as an at-home viewing “signature dish.” At the same time, it will scale its health and wellness platform in partnership with the American Diabetes Association, promoting avocados as a nutrient-dense, zero sugar food that fits into everyday lifestyles.

Those efforts are also designed to carry momentum into Cinco de Mayo, which the organization calls the second-largest avocado consumption occasion in the U.S.

What to Watch For

  • Guac prices and promos: Watch weekly ads for avocado deals as stores keep the party-food momentum going.
  • Size and ripeness options: More “ready-to-eat” and mixed-size bags could make last-minute guac easier.
  • New party recipes: Expect more quick dips, avocado salsa, and sheet-pan nacho tie-ins beyond game day.
  • Next big snack moments: Award-season watch parties and Cinco de Mayo are the next guac-heavy spikes.
  • Health-forward snacking: More “better-for-you” messaging as avocados stay linked to nutrient-dense eating.

For more information, visit https://avocadosfrommexico.com.

Source: Avocados From Mexico (PRNewswire), Feb. 10, 2026


Stay Updated with STM Daily News

Want more Food & Beverage coverage that’s actually useful—new products, grocery trends, restaurant news, and the stories behind what ends up on your table?
Stay in the loop with our latest updates at

STM Daily News – Food & Beverage

Authors

  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

    View all posts

HUNGRY FOR MORE?

Discover a feast for your senses with our Food & Drink Blog, a tantalizing part of STM Daily News. Get the latest articles, recipes, and foodie news delivered straight to your inbox. Satisfaction guaranteed!

SIGN UP TO RECEIVE THE LATEST RECIPES & FOODIE NEWS, PLUS SOME EXCLUSIVE GOODIES!

We don’t spam! Read our privacy policy for more info.

Advertisement
Reveal Your Skin's Youthful Radiance with FOREO's LUNA 2 Facial Massager. Shop Now For $199
Food and Drink

Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

Continue Reading
Advertisement Spring Discount Days - Flat 30% Off Everything + Free Shipping. Use Coupon: SPSALE30
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Food and Beverage

Manage Busy Spring Schedules with Simple, Nutritious Bowls

To manage busy spring schedules, prepare simple, nutritious bowls at home instead of relying on takeout. Recipes like Chicken and Rice Bowls with Peanut Sauce and Greek-Inspired Power Bowls are quick, customizable, and packed with flavors. Visit DudaFresh.com for more healthy recipes that fit your family’s tastes.

Published

on

17834 A detail intro

Manage Busy Spring Schedules with Simple, Nutritious Bowls

(Feature Impact) When jam-packed calendars and seemingly constant takeout orders get you down, diving into a fresh way to rethink homecooked meals can get you and your loved ones into a better-for-you routine.

Close your favorite food delivery app and instead break out the bowls for simple yet nutritious recipes that are equal parts filling and fresh. Easily prepped ahead of time, dishes like Chicken and Rice Bowls with Peanut Sauce provide powerful protein and flavor without the hassle. For added pizzazz, drizzle with extra peanut sauce and squeeze a dash of lime juice.

Or put a tangy twist on a traditional chicken bowl with these Greek-Inspired Power Bowls featuring homemade tzatziki made with Dandy Celery, a naturally sweeter, crispier and less stringy alternative to other celeries. Celebrating its 100th anniversary, it delivers the ultimate snack time (or dinner) crunch and flavor, offering a satisfying complement to sliced chicken, mixed greens, whole-grain quinoa and Kalamata olives.

An added bowl-inspired bonus: These family-friendly recipes can be personalized for taste preferences so no one goes hungry.

Rethink your family’s menu with more quick, nutritious recipes to alleviate the stress of hectic schedules by visiting DudaFresh.com.

17834 A detail embed1

Chicken and Rice Bowls with Peanut Sauce

Recipe courtesy of The Produce Moms
Prep time: 7 minutes
Cook time: 5 minutes
Servings: 2

Creamy Peanut Sauce:

  • 1 1/2    tablespoons soy sauce
  • 1          tablespoon freshly squeezed lime juice
  • 2          teaspoons rice vinegar
  • 1          teaspoon honey
  • 1/4       cup creamy peanut butter
  • 1          tablespoon toasted sesame oil

Bowls:

  • 1          tablespoon olive oil
  • 1          cup cooked, shredded chicken
  • 1          cup cooked brown or jasmine rice
  • 1          cup Dandy celery, julienned
  • 1          cup shredded carrot
  • 1/2       medium English cucumber, thinly sliced
  • 1/4       cup unsalted roasted peanuts, coarsely chopped
  • lime wedges, for serving
  1. To prepare peanut sauce: In small bowl, whisk soy sauce, lime juice, rice vinegar and honey. Add peanut butter and sesame oil. Whisk vigorously until sauce is completely smooth and creamy. Set aside.
  2. To prepare bowls: In nonstick 12-inch skillet over medium-high heat, heat olive oil until simmering. Add shredded chicken and about 3 tablespoons peanut sauce. Stir constantly to coat chicken and heat through, about 3 minutes. Remove from heat and set aside.
  3. To assemble rice bowls: In deep serving bowls, add cooked rice. Top with warm chicken covered in peanut sauce. Arrange celery, carrot and cucumber around chicken. Top with peanuts.
  4. Drizzle remaining peanut sauce over bowls. Serve with lime wedges to squeeze over bowls.
17834 B detail embed2

Greek-Inspired Power Bowls

Recipe courtesy of Anastasiia de la Cruz
Prep time: 20 minutes
Cook time: 15 minutes
Servings: 2

Celery Tzatziki:

  • 1          cup plain, full-fat Greek yogurt
  • 1/2       cup finely chopped Dandy celery
  • 1          tablespoon extra-virgin olive oil
  • 1          tablespoon fresh lemon juice
  • 1          small garlic clove, finely grated
  • 2          tablespoons chopped walnuts (optional)
  • salt, to taste
  • pepper, to taste

Bowls:

  • 2          cups mixed greens
  • 1 1/3    cups cooked, gluten-free, whole-grain quinoa
  • 2          large grilled chicken breasts (about 6 ounces each), sliced
  • 1/2       cup hummus
  • 1/4       cup Kalamata olives, halved
  • 1          tablespoon extra-virgin olive oil, for drizzling
  • fresh herbs, for garnish
  1. To make celery tzatziki: Mix yogurt, celery, olive oil, lemon juice, garlic and walnuts, if desired. Season with salt and pepper, to taste. Stir well. Chill.
  2. To assemble bowls: In two bowls, layer greens and cooked quinoa evenly. Top with grilled chicken.
  3. Spoon 1/4 cup hummus on side of each bowl. Add olives, 2-3 tablespoons tzatziki and drizzle with olive oil.
  4. Sprinkle with fresh herbs.
    <img src="https://ssl.google-analytics.com/collect?v=1&amp;tid=UA-482330-7&amp;cid=1955551e-1975-5e52-0cdb-8516071094cd&amp;sc=start&amp;t=pageview&amp;dl=http%3A%2F%2Ftrack.familyfeatures.com%2F17834%2F10247&amp;dt=MANAGE-BUSY-SPRING-SCHEDULES-WITH-SIMPLE-NUTRITIOUS-BOWLS" />
<img src="https://erp.featureimpact.com/api/v1/tracking/17834/10247/track.gif" />

SOURCE:

Duda Farm Fresh Foods


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Food and Beverage

Why eating cheap chocolate can feel embarrassing – even though no one else cares

Cheap Chocolates: The concept of “consumption stigma” describes how societal judgments influence individuals’ everyday consumption choices, leading to feelings of embarrassment and anxiety. People may alter their behaviors to avoid stigma, sometimes opting for more expensive products. Reclaiming the narrative around consumption can help reduce stigma, fostering a more accepting marketplace.

Published

on

Last Updated on March 10, 2026 by Daily News Staff

young woman enjoying a bar of chocolate
Photo by sofia meremyanina on Pexels.com

Siti Nuraisyah Suwanda, West Virginia University; Emily Tanner, West Virginia University, and M. Paula Fitzgerald, West Virginia University

It’s February, and you grab a box of cheap Valentine’s chocolate from the grocery store on your lunch break. Later, you’re eating it at your office desk when you realize someone else is watching. Suddenly, you feel a flicker of embarrassment. You hide the box away, make a joke or quietly wish they hadn’t noticed – not because the chocolate tastes bad, but because you don’t want to be judged for choosing it.

If the scenario above feels familiar, you’re not alone. Many people experience subtle embarrassment or self-consciousness about everyday consumption choices, from eating cheap Valentine’s chocolate to accepting free lunch from a school food program or having visible tattoos.

We are social marketing researchers who study stigma in marketing. In our research, we coined the term “consumption stigma” to describe how people can be judged or looked down on by others, or by themselves, simply for using certain products – even when there’s nothing objectively wrong with them.

Living with consumption stigma

When people feel judged for what they consume, or choose not to consume, the effects can be mentally exhausting. Feeling stigmatized can quietly erode self-esteem, increase anxiety and change how people behave in everyday settings. What starts as a small moment of embarrassment can grow into a persistent concern about being seen the “wrong” way.

In reviewing 50 studies about stigma in marketing, we found that people respond to consumption stigma along a continuum. Some try to avoid stigma altogether by hiding their consumption or staying away from certain products. Others adjust their behavior to reduce the risk of being judged. At the far end of the spectrum, some people actively push back, helping to destigmatize certain forms of consumption for themselves and for others.

The research we reviewed found that to avoid stigma, people may deliberately consume more expensive or socially approved alternatives, even when those choices strain their finances. Imagine someone who switches to a premium chocolate brand at the office, not because she prefers the taste, but because she wants to avoid feeling embarrassed.

Over time, this kind of adjustment could pull people into spending patterns that are beyond their means, feeding a cycle of consumption driven more by social pressure than genuine need or enjoyment. We suggest that the ramifications can be even more stark in other contexts – for example, when a child skips a free school lunch to avoid being teased, or when a veteran turns down mental health support because they fear being judged by others.

From a business perspective, when consumers avoid or abandon products to escape stigma, companies may see declining demand that has little to do with quality or value. We suggest that if consumption stigma spreads at scale, the cumulative effect can translate into lost revenue and weakened brand value.

Understanding consumption stigma, then, isn’t just about consumer well-being; it’s also critical for businesses trying to understand why people buy, hide or walk away from certain products.

a woman going shopping in the supermarket
Photo by ali Shot80 on Pexels.com

Take back the narrative

Stigma often feels powerful because it masquerades as reality. But at its core, consumption stigma is a social judgment, a shared story people tell about what certain choices supposedly say about someone. When that story goes unchallenged, stigma sticks. When it’s questioned, its power starts to fade.

One way people reduce stigma is by reclaiming the narrative around their consumption. Instead of hiding, explaining or compensating, they openly own their choices. This shift from avoidance to acceptance can strip stigma of its force.

Advertisement
Reveal Your Skin's Youthful Radiance with FOREO's LUNA 2 Facial Massager. Shop Now For $199

Imagine a shopper who embraces buying cheaper store brands at the grocery store, seeing it not as a compromise but as a sign of being savvy to pay less for the same thing. When people wear their choices like armor, whether it’s cheap chocolate, secondhand clothing or specialized physical or mental health services, those choices lose their sting. When a behavior is no longer treated as something shameful, it becomes harder for others to use it as a basis for judging or looking down on people.

Of course, stigma doesn’t disappear overnight. But research shows that when enough people stop treating a behavior as something to hide, the social meaning around it begins to change. What feels embarrassing in one moment can become normalized in the next. For example, research on fashion consumption has shown how wearing a veil, once widely stigmatized in urban and secular settings, gradually became seen as ordinary and even fashionable as more women openly adopted it.

Enjoying cheap chocolate shouldn’t require justification. Cold water tastes just as good out of an unbranded travel mug as it does from a Stanley tumbler. A generic sweatshirt keeps you just as cozy as Aritzia. And yet, many people feel the need to explain, deflect or upgrade their choices to avoid being judged. Understanding consumption stigma helps explain why and underscores that these feelings aren’t personal failures, but social constructions.

Sometimes, the most effective response isn’t to consume differently, but to think differently. When people stop treating everyday choices as moral signals, they make room for a more humane – and hopefully honest – marketplace.

Siti Nuraisyah Suwanda, Doctoral Student and Graduate Researcher in Marketing, West Virginia University; Emily Tanner, Associate Professor of Marketing, West Virginia University, and M. Paula Fitzgerald, Professor of Business Administration, West Virginia University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

https://stmdailynews.com/borden-cheese-wants-to-crown-americas-favorite-grilled-cheese-and-every-vote-could-win-free-cheese-for-a-year/

Author


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

recipes

A Delicious time for a savory Tomato Soup

Published

on

Last Updated on March 10, 2026 by Daily News Staff

tomato soup in white ceramic bowl
Photo by Foodie Factor on Pexels.com

We present two recipes for tomato soup, one quick recipe and one for the slow cooker. There are two choices for a delicious time at the dining table.

Simple and Delicious Tomato Soup Recipe

Savory Tomato Soup: A Simple Recipe!

Ingredients:

  • Crushed Tomatoes
  • Onions
  • Butter or Olive Oil
  • Garlic
  • Vegetable Broth

Cook the onions in the butter

  • If you prefer vegan, use oil instead.
  • Don’t brown the onions
  • Wait until bubbles form

Add the garlic and tomatoes

  • Add garlic first
  • Soften it a bit
  • Then add a can of crushed tomatoes

Add the vegetable broth

  • Leave the pot uncovered
  • Cook for 30 minutes
  • Use a blender to make it smooth

Slow Cooker Recipe

Ingredients:

-2 (14.5 ounce) cans diced tomatoes
-1 (14.5 ounce) can chicken broth
-1 (14.5 ounce) can vegetable broth
-1/2 cup diced onion
-1/2 teaspoon garlic powder
-1/2 teaspoon dried basil
-1/2 teaspoon dried oregano
-1/2 teaspoon ground black pepper
-1/4 teaspoon red pepper flakes
-1/4 cup heavy cream

Instructions:

  1. Combine the diced tomatoes, chicken broth, vegetable broth, onion, garlic powder, basil, oregano, black pepper, and red pepper flakes in a slow cooker.
  2. Cover and cook on low heat for 6-8 hours.
  3. Once the soup is cooked, stir in the heavy cream.
  4. Serve with your favorite toppings. Enjoy!
  5. Check out these recipes for Savory Tomato Soup:
  6. https://www.food.com/recipe/savoury-tomato-soup-414409
  7. https://www.thissavoryvegan.com/roasted-garlic-tomato-soup/
SodaStream USA, inc

For more recipes and information on Food and Drinks, visit https://stmdailynews.com/category/food-and-beverage/recipes/ for the latest articles.


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending