Food and Beverage
Avocados From Mexico Reports Record 300 Million Pounds Imported Ahead of the 60th Big Game
Avocados From Mexico reports a record 300 million pounds of Mexican avocados imported to the U.S. in the four weeks leading up to the Big Game—helping keep guacamole and party spreads stocked all season.
Last Updated on February 11, 2026 by Daily News Staff
Avocados weren’t just on the menu for America’s biggest football Sunday — they were moving at historic volume.
Avocados From Mexico® says Mexican avocado imports to the U.S. surpassed 300 million pounds in the four weeks leading up to the 2026 pro football championship, marking the largest Big Game supply on record. According to the organization, that total is roughly 20% above historical averages for the same period — a signal of both surging demand and a supply chain built to perform when it matters most.
A record run-up to the biggest avocado day of the year
The Big Game is widely considered the single largest avocado consumption day in the U.S., driven by watch parties, snack spreads, and (of course) guacamole. Avocados From Mexico, which describes itself as the top-selling avocado brand in the country, said the record-setting four-week import performance helped retailers and foodservice operators stock up with promotable volume, preferred sizes, and consistent quality.
“Shipping more than 300 million pounds of avocados to our partners in the U.S. — and ultimately consumers — in just four weeks is remarkable and a powerful demonstration of what this industry can deliver when demand is at its peak,” said Alvaro Luque, CEO of Avocados From Mexico. He pointed to reliability and coordination across the full supply chain, from growers and packers to importers and retail partners.
Why avocado demand keeps climbing
Avocados From Mexico attributes a big share of category growth to younger consumers seeking nutrient-dense foods. The organization says this group has more than doubled avocado consumption over the past decade. Add in omnichannel marketing that ties avocados to gathering occasions, and you get a recipe for consistent demand spikes around major events.
Luque said the bigger story is confidence — not just for one Sunday, but for the rest of the season: customers can plan knowing Mexico can deliver the volume, quality, and size mix needed beyond the Big Game rush.
A 360-degree marketing push to move product at shelf
In the lead-up to the championship (played Feb. 8), Avocados From Mexico backed up supply with a fully integrated marketing campaign aimed at driving traffic, engagement, and movement at retail.
The brand’s “360-degree” approach included:
- Branded shopper materials
- Sweepstakes promotions
- A survey-backed “golden chip raffle”
- Owned and earned media tied to an AI-powered predictive platform designed to tap cultural trends and second-screen viewing behavior
The goal: keep avocados top-of-mind on game day while helping partners turn inventory into watch-party staples.
“Our customers should know Avocados From Mexico is fully equipped to provide the tools and resources to support the continued supply and demand for the remainder of this season,” said Stephanie Bazan, Senior VP of Commercial Strategy and Execution. She added that the brand plans to build on Big Game momentum with additional promotional programming tied to upcoming peak occasions.
Mexico’s year-round advantage
Avocados From Mexico emphasized that Mexico’s growing conditions and microclimates allow for year-round production at a scale that can meet U.S. demand. This season, the organization says favorable rainfall has helped increase supply and deliver preferred size mixes — a key detail for retailers planning ads and for foodservice operators managing portioning and presentation.
What’s next: awards season, wellness, and Cinco de Mayo
Looking beyond football, Avocados From Mexico says it will continue expanding avocado consumption occasions — both cultural and health-driven.
This spring, the brand plans to activate around red carpet and award-season gatherings, positioning guacamole as an at-home viewing “signature dish.” At the same time, it will scale its health and wellness platform in partnership with the American Diabetes Association, promoting avocados as a nutrient-dense, zero sugar food that fits into everyday lifestyles.
Those efforts are also designed to carry momentum into Cinco de Mayo, which the organization calls the second-largest avocado consumption occasion in the U.S.
What to Watch For
- Guac prices and promos: Watch weekly ads for avocado deals as stores keep the party-food momentum going.
- Size and ripeness options: More “ready-to-eat” and mixed-size bags could make last-minute guac easier.
- New party recipes: Expect more quick dips, avocado salsa, and sheet-pan nacho tie-ins beyond game day.
- Next big snack moments: Award-season watch parties and Cinco de Mayo are the next guac-heavy spikes.
- Health-forward snacking: More “better-for-you” messaging as avocados stay linked to nutrient-dense eating.
For more information, visit https://avocadosfrommexico.com.
Source: Avocados From Mexico (PRNewswire), Feb. 10, 2026
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Food and Beverage
Chili’s Drops a $6 “Bombshell Margarita” for July — Here’s What to Know
Chili’s is rolling out its July Margarita of the Month: the $6 Bombshell Margarita, available nationwide through July 31. Here’s what’s in it, where to find it, and what fans can expect from the limited-time menu drop.
Chili’s® is leaning into peak summer energy with a new July Margarita of the Month that feels tailor-made for group chats, watch parties, and post-episode booth debriefs. The chain’s Bombshell Margarita is available nationwide through July 31 for $6, positioning it as an easy, low-commitment add-on to a casual night out.
Inspired by the buzz of reality TV’s summer romances and the “did you see that?” conversations that follow, Chili’s is framing the drink as part of the moment—not just a seasonal menu item.
What’s in the Bombshell Margarita?
According to the company, the Bombshell Marg is a bright, sweet-and-citrusy mix built around:
- el Jimador® Blanco Tequila
- Monin® Dragonfruit
- Triple sec
- Strawberry puree
- House-made sour
The drink also comes with a custom “Bombshell vs. OG” swizzle stick (while supplies last), adding a playful, collectible touch that fits the theme.
Why Chili’s is tying it to pop culture
Chili’s says it’s seeing guests use its booths as the place to unpack the season’s biggest storylines—especially the romance-and-drama kind.
“We know our guests are breaking down the drama of the summer’s biggest romances with their friends, often sitting around booths right here at Chili’s,” said George Felix, chief marketing officer and executive vice president of Brinker International. “The Bombshell Marg is a fun way for us to recognize that passion and be part of the conversation in a way only we can — serving a great, affordable margarita.”
The bigger strategy: Margarita of the Month momentum
The Bombshell Marg is the latest entry in Chili’s long-running Margarita of the Month lineup. The brand reports it served nearly 30 million margaritas in 2025, and the monthly drops are designed to stay culturally relevant—pulling from trending flavors, seasonality, and whatever people are talking about right now.
For guests who track each release, Chili’s also promotes its Margarita of the Month Club at chilis.com/motmclub, where members can collect digital stickers, build streaks, and shop limited merch.
Merch drop: “I got a marg!” tank top
As part of the July rollout, Chili’s is also releasing a Bombshell-themed “I got a marg!” tank top, available July 1 at welcometochilis.com (while supplies last).
How to get the $6 Bombshell Marg
The Bombshell Margarita of the Month is available at participating Chili’s locations nationwide for $6 through July 31. Guests must be 21+ to purchase or consume alcohol.
For more information or to find a participating location, visit chilis.com.
About Chili’s Grill & Bar
Chili’s® Grill & Bar, founded in 1975, is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT). The company operates 1,600 restaurants in 29 countries and two territories, with more than 70,000 team members.
Chili’s is known for Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, and the brand says it hand-shakes more margaritas than any other restaurant brand in the U.S. Chili’s also notes it has raised more than $120 million for St. Jude Children’s Research Hospital over more than 20 years.For media inquiries, contact media.requests@brinker.com
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Food and Beverage
Support Your Brain with a Peanut-Powered Snack
Peanut-Powered Snack: Young or old, all can benefit from giving the brain a healthy boost. Emerging nutritional science makes it clear that good cognitive function goes beyond mental exercises as food can help shape memory, mood and cognitive health.
Support Your Brain with a Peanut-Powered Snack
(Feature Impact) Young or old, all can benefit from giving the brain a healthy boost. Emerging nutritional science makes it clear that good cognitive function goes beyond mental exercises as food can help shape memory, mood and cognitive health.
A study published the “Journal of the Prevention of Alzheimer’s Disease” found adults 60-80 years old who did not eat peanuts and peanut butter regularly were 30-50% more likely to perform poorly on tests measuring learning, memory, language, processing motor speed and attentiveness compared to those who did consumer peanuts and peanut butter. Additionally, research published in “Clinical Nutrition” highlighted a study of college students ages 18-33 which showed consumption of peanuts and peanut butter was associated with improved memory function and decreased anxiety, depression and stress.
Peanut butter is the key ingredient in these Protein Balls, a snack time favorite with a pinch of protein that serves as a perfect pick-me-up after a day in the office or following your favorite workout routine.
Despite their small stature, peanuts pack a nutrition punch. Their unique blend of various vitamins, minerals and bioactive compounds includes:
- Niacin, which can slow cognitive decline and reduce the risk for Alzheimer’s disease, according to the “Journal of Neurology, Neurosurgery and Psychiatry”
- Vitamin E, found to promote healthy brain aging and delay cognitive decline
- Resveratrol, believed to be beneficial in fighting against Alzheimer’s disease and other nerve degenerating diseases, per the “Journal of Biological Chemistry”
- P-coumaric acid, an antioxidant that appears to target the neurotransmitters in the brain that regulate mood, stress and anxiety
To find more ways to support your brain with the right nutrition, visit GAPeanuts.com.
Watch video to see how to make this recipe!
Protein Balls
Recipe courtesy of The Peanut Institute
Servings: 24
- 1 cup chunky peanut butter
- 1 tablespoon vanilla
- 1/4 cup honey
- 2 cups quick oats
- 2 tablespoons ground flaxseed
- 1/2 cup shredded coconut
- 1/2 cup dried, chopped cranberries
- 1/8 teaspoon iodized salt
- 1/4 cup water
- Using stand mixer, combine peanut butter, vanilla, honey, quick oats, flaxseed, coconut, cranberries, salt and water; mix until well combined.
- Form dough into 1-ounce portions and refrigerate 30 minutes before serving.
Nutritional information per serving: 130 calories, 7 g fat, 14 g carbohydrates, 3 g protein, 2 g fiber, 60 mg sodium.
SOURCE:
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Food and Beverage
Easy, Restaurant-Worthy Meals for Busy Days
Restaurant-Worthy Meals: When life gets busy, your home should be a place of reprieve, not extra stress – and that includes your kitchen. In seasons like this, rather than waiting for a table at your favorite restaurant or standing in line for takeout, turn to quick, easy recipes like this Garlic Parmesan Rice and Shrimp Skillet or Egg Roll in a Bowl.
(Feature Impact) When life gets busy, your home should be a place of reprieve, not extra stress – and that includes your kitchen. If you’re juggling work, chores, errands, hobbies, studies, a social life, caretaking or the other million-and-one things keeping your schedule full right now, the idea of spending an hour putting together a home-cooked meal might sound exhausting or downright impossible.
In seasons like this, rather than waiting for a table at your favorite restaurant or standing in line for takeout, turn to quick, easy recipes that offer nutritional balance and don’t skimp on flavor. By using pre-seasoned Minute Rice Cups – like the new, crave-worthy Garlic Parmesan to satisfy comfort cravings and Veggie Stir-Fry that lets you enjoy the flavor of takeout without the wait – you can have a flavorful base for your meals ready in 1 minute. You won’t even have to pull out the rice cooker or go scrounging in the spice cabinet.
If you’re craving a savory, cheesy dinner, this high-protein Garlic Parmesan Rice and Shrimp Skillet, ready in only 6 minutes, is an ideal choice for busy home chefs searching for that elusive balance between simple and sophisticated. Plus, the recipe can easily be adapted to your household’s tastes; try tossing some spinach or chickpeas into the skillet or swapping the shrimp for chicken or tofu.
To enjoy takeout flavors without the trip, opt for this restaurant-inspired Egg Roll in a Bowl recipe. Savor the umami notes of soy sauce and enjoy the convenience of tender onions, carrots and peas mixed into the stir-fry rice cup that forms the base of your meal. The toppings are what give this recipe its deconstructed egg roll vibe: flavorful sauteed cabbage joins crunchy wonton strips and a protein of choice for a bowl that comes together in just 20 minutes.
For more meal ideas to keep you going when life is moving quickly, visit MinuteRice.com.
Garlic Parmesan Rice and Shrimp Skillet
Prep time: 1 minute
Cook time: 5 minutes
Servings: 1-2
- 1 Minute Garlic Parmesan Rice Cup
- 1 tablespoon olive oil
- 8 ounces large shrimp, peeled and deveined
- 1 tablespoon lemon juice
- 1/4 teaspoon red pepper flakes
- 1 tablespoon fresh parsley, chopped
- lemon wedges, for garnish (optional)
- Heat rice according to package directions.
- In medium skillet, heat olive oil over medium heat. Add shrimp to skillet and cook until pink, about 3 minutes. Remove shrimp from skillet and set aside.
- In same skillet, add rice, lemon juice and red pepper flakes. Stir to combine and heat through, 1 minute. Return shrimp and stir to combine.
- Garnish with parsley. Squeeze lemon wedge over top, if desired, and serve.
Substitution: Use sauteed mushrooms or crispy tofu to make vegetarian.
Egg Roll in a Bowl
Prep time: 2 minutes
Cook time: 18 minutes
Servings: 2
- 1 Minute Veggie Stir-Fry Rice Cup
- 1/2 pound ground turkey or pork
- 1 cup coleslaw mix
- 1 garlic clove, minced
- 2 tablespoons soy sauce
- 1 teaspoon ginger, freshly grated
- 1/2 teaspoon sesame oil
- 1/2 cup fried wonton strips
- 2 tablespoons sweet and sour sauce
- Heat rice according to package directions.
- In large pan, cook meat over medium heat 10 minutes, or until browned and cooked through. Drain any excess grease.
- Add coleslaw, garlic, soy sauce, ginger and sesame oil to pan. Cook 8 minutes, or until coleslaw is softened. Add rice during final 4 minutes.
- Top with wonton strips, drizzle sweet and sour sauce and serve.
Tip: To add more vegetables, try mushrooms, bell peppers, snap peas or green onions. For extra spice, drizzle on sriracha or hot sauce of choice.
SOURCE:
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