World’s most influential hair stylist and haircare entrepreneur shares her tips for achieving healthy hair and creating styles for straight, wavy, curly and coily hair types with the help of the Mane Addicts artists

SAN FRANCISCO /PRNewswire/ — MasterClass, the streaming platform where anyone can learn from the world’s best across a wide range of subjects, today announced that celebrity stylist Jen Atkin is joining Sessions by MasterClass, a program offering a structured curriculum where members can roll up their sleeves, get hands-on and learn meaningful skills through step-by-step guidance from world-class instructors and an active community of peers. Atkin, renowned by The New York Times as “The Most Influential Hairstylist in the World,” with more than 5 million followers on social media, is the first hairstylist to join the MasterClass platform. In the session, Atkin will discuss her personal success journey and will help members identify their personal haircare needs, build healthy hair routines that work for their specific hair type and create three foolproof hairstyles to go from day to night. Enrollment for Atkin’s session is available starting today; the session goes live March 2.

“Jen has made millions of people feel and look their best and she has transformed the hair care industry,” said David Rogier, founder and CEO of MasterClass. “In her session, she’ll share everything she’s learned throughout her career, teaching members how to be more confident in creating hairstyles that fit their unique hair type.”

Throughout the session, members will learn how to establish a haircare routine and how to master three unique hairstyles, so they can feel empowered to create professional looks at home. To demonstrate the different styles, Atkin will be joined by Mane Addicts artists Sienree Du (straight), Irinel de León (curly) and Sabrina Porsche (coily). The session is broken down into six sections:

• Know Your Unique Hair Type: Atkin helps members understand their hair type, texture and porosity. With help from her Mane Addicts team, she walks through the four different hair types—straight, wavy, curly and coily—and teaches tips and tricks for daily maintenance for each.
• Master Your Products and Tools: Atkin and her team share a comprehensive list of tools, products and accessories that work best for each hair type. Members will take inventory of the essentials they already have and learn how to build their kit over time so that they have everything they need to create their signature look. Atkin discusses the importance of prepping hair for styling and shares her favorite products for maintaining hair health, including debuting her line of Mane by Mane Addicts haircare tools.
• Learn Three Go-To Hairstyles: Atkin and her team walk through step-by-step demonstrations of three signature styles that everyone can learn, no matter their hair type: a down look, a versatile ponytail that can transform into a bun, and a braided look. In addition to creating the best looks with natural hair, Atkin and her team provide tips for attaching temporary hair extensions to enhance fullness and volume.

“Helping people navigate their hair journey is one of the greatest joys of my career,” Atkin said. “After taking my session on MasterClass, members will walk away with everything they need to replicate the salon experience at home so they can embrace their Mane character energy everyday.”

Atkin is a celebrity stylist, author, mother and entrepreneur. Her roster of A-list clients includes Kim, Khloé and Kourtney Kardashian, Katy Perry, Chrissy Teigen, Kendall and Kylie Jenner, Gigi and Bella Hadid, Jessica Alba, Jennifer Lopez and more. After establishing Mane Addicts, a successful digital-first, inclusive hair playground and website in 2014, Atkin went on to establish her own successful haircare line, OUAI, in 2016. In 2020, Atkin released her first book, Blowing My Way to the Top. This month, she unveils Mane by Mane Addicts, a new addition to her brand universe featuring attainable and sustainable hair tools and accessories (as featured in the session), inspired by years of feedback from the Mane Addicts community of pros and consumers alike. 

ABOUT MASTERCLASS:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. With an annual membership, members get unprecedented access to 180+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio, Gordon Ramsay’s kitchen and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn and discover at a pace that best serves your lifestyle—in bite-size pieces or in a single binge, on mobile, tablet, desktop, Android^™ TV, Amazon Fire TV and Roku^® players and devices. Cinematic visuals and close-up demonstrations make you feel like you’re one-on-one with the instructors, while the downloadable Class Guides help reinforce your learning. For those looking to learn by doing, Sessions by MasterClass offers a structured curriculum where members can roll up their sleeves, get hands-on and learn meaningful skills through step-by-step guidance from world-class instructors and an active community of peers. With MasterClass at Work, companies can keep their employees engaged and boost morale and motivation with immersive, short-form lessons from the world’s best.

Follow MasterClass: 
Twitter @masterclass
Instagram @masterclass
Facebook @masterclassofficial
TikTok @masterclass
LinkedIn @masterclass

Follow Jen Atkin: 
Instagram @jenatkinhair
Twitter @jenatkinhair
Facebook @jenatkinhair

SOURCE MasterClass

Celebrating the 10^th Anniversary, MUAHS Awards Slated for Feb. 11, 2023

HOLLYWOOD, Calif. /PRNewswire/ — Make-up Artists & Hair Stylists Guild (MUAHS) announced today that actress, director, and executive producer Angela Bassett will be honored with the 2023 Distinguished Artisan Award. She will accept the honor at the Annual MUAHS Awards, celebrating the 10^th Anniversary and presented by Dyson and HASK® Beauty, on Saturday, February 11, 2023, at The Beverly Hilton. The announcement was made today by Julie Socash, President of IATSE Local 706. Bassett is most recently acclaimed for her creative work on Black Panther: Wakanda Forever, for which she has received a Golden Globe Award and a SAG Award nomination, in addition to the hit primetime television drama “9-1-1.”

“Local 706 wishes to show its appreciation to Angela Bassett, who has portrayed amazingly iconic women we can all relate to. She boldly collaborates with her 706 make-up and hair teams to extend their imaginations and develop magical but always relatable characters you will remember forever – from the beloved Queen Ramonda to feisty Tina Turner to Bernadine in Waiting to Exhale. We couldn’t think of a better person to help us celebrate our 10th anniversary,” said Socash.

The Distinguished Artisan Award will celebrate the prolific spectrum of Bassett’s versatile career on screen and television. The award honors talent that has created memorable characters throughout their career, richly enhanced by the consistent collaboration of make-up and hair styling artistry. Previous legendary recipients include Jon Favreau, Eddie Murphy, Johnny Depp, Ryan Murphy, Guillermo del Toro, Sir Patrick Stewart, Melissa McCarthy, Gary Oldman, Christian Bale, and Dick Smith.

Angela Bassett is an actress, director, and executive producer known for captivating, emotionally tinged performances full of dignity in treasured films such as Waiting to Exhale, How Stella Got Her Groove Back, and the Tina Turner biopic What’s Love Got to Do with It, for which she received an Academy Award nomination. She played the beloved Queen Ramonda in Marvel Studios’ Black Panther and Black Panther: Wakanda Forever, for which she recently won a Golden Globe for Best Supporting Actress. She recently wrapped production on the Netflix Originals feature film, Damsel, opposite Millie Bobby Brown.

Her other notable film roles were in Mission: Impossible – Fallout, Malcolm X, Notorious, Green Lantern, Waiting to Exhale, Contact, Music of the Heart, Bumble Bee, Olympus Has Fallen, and London Has Fallen, among many others.

Angela is the recipient of numerous accolades, including two Golden Globe Awards, in addition to nominations for an Academy Award and seven Primetime Emmy Awards, and is the recipient of two SAG Awards, 11 NAACP Image Awards, a coveted star on the Hollywood Walk of Fame and a Black Girls Rock! Icon Award. She was also nominated for a Directors Guild of America Award for her directorial debut of the Whitney Houston biopic Whitney and directed episodes in the popular horror anthology series “American Horror Story.”

Other recent projects include Disney/Pixar’s Academy Award-winning animated feature Soul, for which she lent her melodious voice for the character, Dorothea Williams; feature films Otherhood and Gunpowder Milkshake from Netflix; and The Flood from National Geographic, for which she received an Emmy nomination for Outstanding Narrator. Bassett was also nominated for two Emmys for performances in “The Imagineering Story: The Happiest Place on Earth” and for “A Black Lady Sketch Show.”  Additional stellar credits include “The Rosa Parks Story,” “American Horror Story” and “Master of None.” Bassett began producing and starring as an LAPD patrol sergeant in the drama series “9-1-1.” 

Apple Original Films announced the documentary feature, Number One on the Call Sheet: Black Leading Women in Hollywood, to be directed by Shola Lynch with Bassett and Halle Berry on board as executive producers and will debut globally on AppleTV+. She was recently honored by Glamour’s Women of the Year Awards and received a Critics Choice Documentary Award for Best Narration of Good Night Oppy and the Critics’ Choice Celebration of Black Cinema & Television Career Achievement Award.

Angela and her husband, Courtney B. Vance, are the principals of their production company, Bassett Vance Productions, which has a partnership with Paramount’s MTV Entertainment Group’s development program for BIPOC and women filmmakers. Their first project “One Thousand Years of Slavery” aired in February 2022 on the Smithsonian Channel.

The 10^th Anniversary MUAHS Awards will be hosted by Melissa Peterman. As previously announced, Oscar and Emmy-winning make-up artist Steve La Porte (Beetlejuice, Star Trek 3: The Search for Spock) and Emmy-winning hair stylist Josée Normand (Star Trek: Voyager, Die Hard) will receive the prestigious Lifetime Achievement Awards. Emmy -winning make-up artist Fred C. Blau Jr. (The Illustrated Man, Tattoo) joins Emmy-winning hair stylist Judy Crown (Seinfeld, Murphy Brown) as recipients of the esteemed Vanguard Awards.  

The 10th Annual MUAHS Awards are proudly sponsored by Presenting Level: Dyson, HASK® Beauty; Premier Level: Nigel Beauty; Platinum Level: BigMack Trailers, IATSE Local 798, LeMieux Skin Care, Olaplex; Gold Level: QMS Medicosmetics; Silver Level: Cinema Secrets, Date My Make-up, Floral Street, IATSE, Moonplay Cosmetics, Premiere Products, Inc, RCMA Makeup, Skin Illustrator, Skindinavia; Gift Bag Sponsors: Ardell, Beauty Blender, Benefit Cosmetics, Brush Off, Charlotte Tilbury, Cinema Secrets, Date My Make-up, Elemis, HASK® Beauty, Haus Labs, ICONIC London, Kiss New York Professional, Lisa Eldridge, LeMieux Skin Care, Lumify®, Moonplay Cosmetics, Olaplex, OMNIA® Brushes, RCMA Makeup, Red by Kiss, Saint Jane, SeSpring Skin Care, Skindinavia, Wrinkles Schminkles; Media Sponsors: The Hollywood Reporter, Variety, SHOOTonline, Discover Hollywood, The Powder Group.

Returning as producers of this year’s MUAHS Awards (#MUAHSawards) are IngleDodd Media and Erick Weiss of Honeysweet Creative. Further inquiries regarding the MUAHS Awards should be directed to Sue Cabral-Ebert at [email protected].

SOURCE Make-up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)

https://stmdailynews.com/category/the-bridge/

LAS VEGAS /PRNewswire/ — Global consumers are set to benefit from a new scientific hair analysis tool that provides personalized hair care recommendations by beauty tech company, MYAVANA.

MYAVANA’s scientific, personalized hair care system is revolutionary for consumers and haircare professionals alike.Tweet

Until now, consumers who wanted to know the best products to purchase for their hair care regimen have relied on the 1A to 4C curl pattern chart to determine their hair type.  The challenge, however, is that many consumers can’t identify their correct hair type, nor do they fit into just one category of hair types and hair needs. MYAVANA is building the future of hair care with its innovative hair analysis technology that takes Andre Walker’s Hair Typing System a step further by identifying the unique combination of textures and types that a person has, introducing a Unique HairID and digital hair profiles for every consumer. This solves a very complex experience for the textured hair community sparked by the natural hair movement over the past decade. MYAVANA also offers a Hair Strand Analysis Kit, often referred to as “23&me for your hair” which offers a comprehensive healthy hair care plan by physically analyzing consumer’s hair strands in a lab to identify the hair’s condition, comprised of its porosity, elasticity, density, and overall health. Virtual consultations and education are also provided by their team of Healthy Hair Experts comprised of cosmetologists, trichologists, and dermatologists.

With a mission to transform the hair industry through science & technology, MYAVANA offers personalized hair care guidance through a combination of patented AI technology and customized hair care regimens. The company’s state-of-the-art hair analysis tool allows users to take a close-up image of their hair to access a scientific analysis of the strands and intelligently determine the right products to use. The tool’s image classifier AI, coupled with other filtration steps, provides a response that identifies the user’s unique hair type and texture, then matches it with the most compatible products in the market. An integrated AI Layer detects whether the user has any combination of Straight, Wavy, Curly, Coily, or Kinky hair type and Fine, Medium, or Coarse hair texture, including the percentage combination of each. This solves a frustrating problem for those with multiple textures that follow a mostly trial and error process. After this, it passes on the attributes to a recommendation engine to suggest the best products, ingredients, and regimens for their hair type and texture combination. At CES, MYAVANA also debuted their Amazon Alexa skill, following participation in the Black Founders Build With Alexa program, and showcased their B-B dashboards providing real-time data and analytics on the hair care market.

Computer Scientist and Beauty Innovator, Candace Harris is the Co-Founder and CEO of MYAVANA, recognized as the pioneer of personalized hair care in 2016 on the Forbes 30 Under 30 List and saluted as this generation’s “Madame CJ Walker of Tech”. She blends her technology expertise with the cosmetology expertise of hair industry veteran Robin D. Groover who serves as Chief Hair Officer of the company, and recognized by generations of women for her extraordinary commitment to transformative chemical-free hair styling, inventions, and services. Over the years, MYAVANA has collaborated with several brands and recently launched a global partnership with Unilever, licensing its personalized hair care technology with its first Enterprise partner, expanding its reach to over 6 million visits per year on SheaMoisture.com. “It’s been an incredible opportunity to join forces with a market leader in this industry and innovate the hair care experience to better serve our personal hair needs and goals,” Harris says.

“We are so proud to partner with MYAVANA to combine the world of technology and hair education with quality products from SheaMoisture designed with Black haircare in mind,” says Taydra Mitchell Jackson, Chief Marketing Officer at SheaMoisture. “SheaMoisture is steadfast in its commitment to encouraging and investing in Black women entrepreneurs, especially through initiatives that promote STEM opportunities, to further promote economic growth within the Black community and work towards closing the racial wealth gap”.

The MYAVANA hair analysis tool premiered as a feature in the SheaMoisture Live Experience at the Afro Hair & Beauty Live event in London and Natural Hair Academy in Paris last year and will continue its reach into global markets. MYAVANA’s scientific, personalized hair care system has been revolutionary for consumers and haircare professionals alike. Consumers have hailed the company’s strand analysis kit as educational, a hair care game changer and a self-esteem booster, with over 76% purchasing their recommended products and over 90% achieving successful results with their hair.

MYAVANA will launch its B-B Hair & Beauty Network at the International Beauty Show in New York this March to deploy it’s technology and retail it’s hair analysis kits through salons, retailers, beauty supply stores, and other hair product e-commerce companies, including a dedicated focus on professional education, training professional stylists on natural hair care techniques, and re-educating the market on healthy hair care practices.

Techturized Inc. (dba MYAVANA) is a global Black-owned, women-led beauty tech company that analyzes hair strands to recommend personalized hair care regimens. With over 50,000 customers and subscribers worldwide, MYAVANA is the first AI system to recognize textured, multicultural hair. Their recommendation methodology is scientifically proven for all hair challenges and hair care needs, and is trusted by some of the biggest brands, including Sephora, Unilever, and Amazon. MYAVANA was engineered by Computer Scientist Candace Mitchell Harris and has been featured by Forbes, TechCrunch, Inc. Magazine, Buzzfeed, SXSW, Black Enterprise, CNN, CNBC, ESSENCE, EBONY, BET, Marie Claire, WWD, MSNBC, Naturally Curly, The Real, and Business Insider. For more information, visit MYAVANA.com.

SOURCE MYAVANA

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