fbpx
Connect with us

Senior Pickleball Report

DESERT SMASH ANNOUNCES 20TH ANNIVERSARY CHARITY TENNIS EVENT

The 20thAnnual Desert Smash will be produced by Brand Innovators at La Quinta Resort and Club on March 4-5, 2024

Published

on

LA QUINTA, Calif. /PRNewswire/ — Desert Smash, the most preeminent and globally recognized charity celebrity tennis event in the world, is heading back to La Quinta Resort & Club to serve up an all-star 20th-anniversary event on March 4-5 of next year.

Since inception two decades ago, Desert Smash has been a sell-out affair, raising over $3.6M for various charities, including Playing for Change Foundation, Variety, Sophie’s Voice Foundation, Cancer for College, St Jude Children’s Research Hospital and Yetunde Price Resource Center. This has been a direct result of the event’s world-class alumni – some of the biggest names in Hollywood, music and professional tennis – who have put their egos aside and generously donated their time to come together for a good cause. Among those past players and participants are Will Ferrell, Kevin Hart, Justin Bieber, Gwen Stefani, Gavin Rossdale, Joe Pesci, Pete Sampras, Pink, Andre Agassi, Steffi Graf, Roger Federer, Maria Sharapova, Novak Djokovic, Serena Williams, and Marat Safin.

In 2024, Desert Smash will celebrate its milestone 20th anniversary with a two-day tennis spectacular, welcoming a star-studded line-up of new and returning talent to battle it out on-court in the name of charity.

Among the tennis pros expected to participate in Desert Smash 2024 are; 2022 Roland Garros and US Open Finalist and current ATP Tour world #4, Casper Ruud,plus 2022 Wimbledon finalist, Nick Kyrgios. Celebrities and performers also expected to make a comeback include Lance Bass, Robin Thicke, Gavin Rossdale, Natasha Beddingfield, with more to be announced soon.

“I’m humbled yet extremely proud of the success we’ve had with Desert Smash over the past two decades, and there’s no doubt our 20th Anniversary will be one for the books” said Ryan Macaulay, Founder of the Desert Smash.“We’ve had an incredible amount of support from premiere talent and brands year after year, and I’m excited to see what next year will bring as we work towards producing our biggest event yet.”

The 20th Annual Desert Smash will deliver a packed two-day schedule of on-court matches, entertainment and can’t-miss surprises, starting strong on March 4 with an Inaugural Desert Smash Celebrity Pickleball Event. On March 5, fans can expect the traditional Annual Desert Smash Celebrity + Pro Tennis Matches, including a WTA Women’s Singles Match, Celebrity + Pro Doubles Match, and an ATP Men’s Singles Match. Following all the on-court fun, there will be a private 20th Anniversary Desert Smash Bash celebration featuring a surprise musical performance that Desert Smash is so well known for!

For live updates around Desert Smash 2024, including additional participants, charity partners and brand sponsors, please visit www.desertsmash.com

Desert Smash 2024
March 4-5
La Quinta Resort & Club
49-199 Eisenhower Drive
La Quinta, California 92253

About La Quinta Resort & Club
La Quinta Resort & Club, A Hilton Curio Collection Hotel is the original desert hideaway, and one of the premier greater Palm Springs resorts, set on 45 lush acres of vibrantly colored gardens and pathways located at the foot of the Santa Rosa Mountains. Offering personal refuge to Hollywood’s elite and world travelers, the iconic resort features 620 elegantly-appointed casitas and suites and 98 villas, the 23,000-square-foot Spa La Quinta, nearly 200,000 square feet of indoor and outdoor meeting facilities, 41 climate-controlled swimming pools and 53 hot spas, championship-caliber golf, 23 tennis courts and seven dining options including fine dining at the award winning Morgan’s in the desert – a showcase of contemporary American cuisine inspired by the bounty of Coachella Valley. For more information, please visit www.laquintaresort.com

About Brand Innovators
Established in 2011, the Brand Innovators community includes over 40,000 senior brand marketers from Fortune 500 and other leading brands from coast-to-coast, making it the largest professional network of its kind. www.brand-innovators.com.

SOURCE Desert Smash

Stay up-to-date with the latest Pickleball news, and be the first to know when the newest episode of Sleeve's Senior Pickleball Report is released on YouTube and much more.

We don’t spam! Read our privacy policy for more info.

documentaries

‘Dreambreaker: A Pickleball Story’ – Witness the Rise of a Global Phenomenon

Experience the triumphs and trials of pickleball’s rise in ‘Dreambreaker: A Pickleball Story’ – a captivating documentary featuring Mike Sleeves Sliwa.

Published

on

An illustration of people playing pickleball, a paddle sport, with the ball in mid-air.


At TNC Network, we have been working on two major projects starting in 2022. STM Daily News and Sleeve’s Senior Pickleball Report (Sleeve’s SPR), and it’s been one heck of a journey.

Both projects have been progressing nicely, but there is some exciting news on the Sleeve’s SPR side. In late ’22, Mike Sleeves Sliwa was approached by Ashley Underwood via email and asked if he would participate in her upcoming documentary. Mike, after a phone conversation with Ashley, said yes. A year and a half later, the project is about to hit the festival circuit.

Dreambreaker: A Pickleball Story, the documentary, was filmed for a tumultuous span of two years, documenting the transformation of America’s fastest-growing sport, from retirement communities to the New York Stock Exchange. This cinematic piece provides an intimate glimpse into the pioneers who pioneered a fresh professional sport. Amidst the ensuing frenzied competition, a fierce rivalry arises to claim dominance in this novel sporting domain. As the ego and ambition of warring Texas billionaires collide, the pickleball pros find themselves entangled, witnessing the shattering of bonds and the betrayal of friends.

The story depicted in “Dreambreaker: A Pickleball Story” is distinctly American, as it forces us to grapple with the best and worst of capitalism’s role in sports and in our collective pursuit of the American Dream. The film’s runtime is set at 88 minutes, directed by Ashley Underwood, Seth Porges, and Mary Pilon.

Mike Sleeves Sliwa has indeed reached a significant milestone with his involvement in the development of the Sleeve’s SPR channel and podcast. His dedication and commitment to pickleball are highlighted in his participation in the documentary. We congratulate Mike on this remarkable achievement and look forward to the release of Dreambreaker: A Pickleball Story to witness his contributions and the captivating journey it portrays.

If you would like to know more about ‘Dreambreaker: A Pickleball Story’, please visit the website: https://watch.eventive.org/sfdocfest2024/play/6620f254a0b34b0058b26d1b

https://stmdailynews.com/sleeves-senior-pickleball-report/
Continue Reading

News

Pickleball Kingdom: Conquering the World, One Court at a Time

Pickleball Kingdom sets its sights on global dominance, partnering with Franchise India Group to expand into the Middle East. #PickleballPower

Published

on


In 2024, the world of sports was on the cusp of witnessing a new era unfold. Pickleball, regarded as the fastest-growing sport in America, was set to take the global stage with Pickleball Kingdom at the helm. Breaking new ground, the premier indoor pickleball facility announced a groundbreaking partnership with Franchise India Group, paving the way for its expansion into the Middle East.

"Photo: A group of enthusiastic pickleball players in action at Pickleball Kingdom indoor facility."
Pickleball Kingdom in Arizona

The Global Ambition:
Ace Rodrigues, the Founder and CEO of Pickleball Kingdom, couldn’t contain his enthusiasm about this international expansion. His longstanding vision of taking the sport to a worldwide audience was finally becoming a reality. With 140 locations already in queue across the United States, the deal with Franchise India Group would double that number almost overnight.

A Strategic Partnership:
Franchise India Group Chairman, Gaurav Marya, shared in the excitement about partnering with Pickleball Kingdom. Recognizing the sport’s immense popularity and exponential growth, he hailed Pickleball Kingdom as the leader of the movement. Together, they would spearhead the international expansion of pickleball, promising to revolutionize the sport as we know it.

Franchise Opportunities:
Franchise India Group wasted no time in accepting applications from interested parties seeking to become franchisees of Pickleball Kingdom. They sought experienced entrepreneurs who understood the value of being pioneers in this global movement. With key stakeholders established for each territory, Pickleball Kingdom’s expansion would be well-supported.

Explosive Growth:
Pickleball had experienced an impressive growth rate of over 224% in the past three years, resulting in an astounding 36.5 million players in the United States alone. However, the demand for courts had outpaced supply. This is where Pickleball Kingdom’s franchise model created a winning solution. Their climate-controlled indoor facilities not only provided courts but also offered lessons, leagues, tournaments, parties, team-building events, and refreshments.

Strategic Expansion Plans:
Rob Streett, COO of Pickleball Kingdom, highlighted the strategic importance of partnering with Franchise India Group. The collaboration marked only the initial phase of the brand’s expansion plan, focusing on establishing a strong presence in the Middle East. This strategic move would ensure that the sport’s popularity and impact would be maximized in this new region.

Ambitions and Dreams:
Filled with enthusiasm and ambition, Ace Rodrigues declared that the time had come for pickleball to conquer the international stage. The goal was to establish a presence in every country within five years. As he looked ahead, he eagerly anticipated a world where the words “Welcome to the Kingdom!” would be uttered in every language spoken around the globe.


The stage was set, and the world was about to witness the rise of pickleball to unprecedented heights. With Pickleball Kingdom leading the charge and supported by a strategic partnership with Franchise India Group, pickleball was poised to become the first global powerhouse in the sport. From a grassroots phenomenon to an international sensation, pickleball has truly become the sport of choice for millions worldwide. The journey ahead promised excitement, growth, and the universal language of friendly competition: pickleball.

Continue Reading

pickleball and sports exclusive

Pickleball Kingdom Coming to Canada

Published

on

ONTARIO, Canada, April 17, 2024 /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball franchise in the world continues its massive global expansion by coming to Canada. The United States based company confirmed its commitment to opening clubs in Canada, starting immediately with multiple clubs in Ontario.

Founder and CEO of Pickleball Kingdom, Ace Rodrigues, stated, “Canada gave us hockey and what a blessing that’s been. We’re excited to return the favor and export the fastest growing sport in the world, pickleball, to our neighbors in the north.”


Currently, Pickleball Kingdom has 140+ clubs built or being built out in the United States.  Additionally, early this week, the company announced its agreement with Franchise India Group to open clubs in Dubai, India, and Abu Dhabi, with the rest of the UAE to follow.

The Pickleball Kingdom experience extends beyond just courts. Members and visitors can participate in a variety of activities, including lessons, leagues, tournaments, and open play sessions. On-site refreshments fuel friendly competition, while a dedicated mobile app allows for easy court reservations and even captures video highlights for players to relive their favorite on-court moments.

COO of Pickleball Kingdom, Rob Streett, added, “Canada is such a beautiful country, but its weather is not ideal to play pickleball outdoors. We’re looking forward to offering Canadians a chance to learn and play the fastest growing sport in the world all year round.  Especially with their families.”

Pickleball Kingdom is now accepting inquiries from interested parties to get involved with the movement. They are seeking seasoned businesspeople who value the advantage that comes with being a first market mover. Those who desire to have a conversation with Pickleball Kingdom should submit their request through their website: www.pickleballkingdom.com/franchise.

Pickleball has seen a growth rate of over 224% over the last three years, resulting in an estimated 36.5M pickleball players in the United States alone. And remarkably, 45% of them say they plan on playing more pickleball over the next year, according to YouGov.

David Haynie, CPO of Pickleball Kingdom, commented, “Universally, the biggest complaint against pickleball is that there aren’t enough courts to meet the demand to play. Once our clubs are built throughout Canada, we will not only meet the existing needs but create an introductory path into this great sport for people who don’t currently play.”  

CEO Ace Rodrigues concluded, “We’ve had people from Canada visit Pickleball Kingdom ever since we’ve opened. And we have more than a few ‘snowbirds’ as members who are Canadian residents. This overwhelming demand expedited the decision to open up the country. Soon there will be Pickleball Kingdoms all over Canada!”

SOURCE Pickleball Kingdom

Continue Reading

Trending