Lifestyle
Disaster evacuations can take much longer than people expect − computer simulations could help save lives and avoid chaos
Ashley Bosa, Boise State University
When a wildfire notification goes off on your mobile phone, it can trigger all kinds of emotions and confusion.
You might glance outside and see no smoke. Across the street, your neighbors have mixed reactions: One is leisurely walking their dog, another is calmly packing a small bag, while a third appears to be preparing for an extended vacation.
The notification advises you to grab your “go bag,” but then panic can set in as you realize you don’t have one ready. So, you scour the local emergency management website for guidance and discover how much you’ve overlooked: important documents such as birth certificates, an extra flashlight, your children’s medications, a phone charger.
Before you can gather your thoughts, a second notification arrives – this time telling you to evacuate.
Packing the car, wrangling children or a skittish cat, figuring out where to go – it can feel frenzied in the face of danger. As you pull out, you join a traffic jam on your street, with a black smoke plume rising nearby and neighbors still loading their cars.
This chaos highlights a worst-case scenario for wildfire evacuations – one that can cause delays, heighten risks for evacuees and complicate access for emergency responders. It’s why researchers like me who study natural hazards are developing ways to help communities recognize where residents may need the most help and avoid evacuation bottlenecks in the face of future disasters.
The importance of being prepared
Confusion is common in the face of disasters, and it underscores the need for communities and individuals to be prepared.
Delays in evacuating, or the inability to evacuate safely, can have catastrophic consequences, not only for those trying to flee but also for the first responders and emergency managers working to manage the crisis. These delays often stem from a lack of preparedness or uncertainty about when and how to act.
A study of survivors of an Australian wildfire that killed 172 people in the state of Victoria in 2009 found that two-thirds of survivors reported that they had carried out an existing disaster plan, while researchers found the majority of those who died either didn’t follow a disaster plan or couldn’t. Forecasters had warned that high temperatures were coming with very low humidity, and public alerts had gone out about the high fire risk. https://www.youtube.com/embed/Wq4VCI2JwgM?wmode=transparent&start=0 Residents had little time to evacuate as the Eaton Fire spread into Altadena, Calif., on Jan. 7, 2025. Source: NBC.
How people perceive risks and the environmental and social cues around them – such as how much smoke they see, their neighbors’ choices or the wording of the notification – will directly affect the speed of their response.
Past experience with a disaster evacuation also has an impact. Rapid population growth in recent years in the wildland-urban interface – areas where human development meets wildfire-prone areas – has meant that more people with little or no experience with wildfires are living in fire-risk areas. Wildland areas also tend to have fewer evacuation routes, making mass evacuations more difficult and time-consuming.
Adding to the complexity is the fact that large wildfires are occurring in regions not historically prone to such events and during times of the year traditionally considered outside of wildfire season. This shift has left communities and emergency response teams grappling with unprecedented challenges, particularly when it comes to evacuations.
Computer models can help spot risks
To address these challenges, researchers are developing systems to help communities model how their residents are likely to respond in the event of a disaster.
The results can help emergency crews understand where bottlenecks are likely to occur along evacuation routes, depending on the timing of the notice and the movement of the fire. They can also help fire managers understand where neighborhoods may need to be notified faster or need more help evacuating.
My team at the Hazard and Climate Resilience Institute at Boise State University is working on one of these projects. We have been surveying communities across Idaho and Oregon to assess how people living in the wildland-urban interface areas perceive wildfire risks and prepare for evacuations.
Using those surveys, we can capture household-level decision data, such as which evacuation routes these residents would take, how many cars they plan to drive and where they would evacuate to.
We can also gauge how prepared residents would be to evacuate, or whether they would likely stay and try to defend their home instead.
With that data, we can simulate how long it will take emergency response teams to evacuate an entire community safely. The models could also show where difficulties with evacuations might be likely to arise and help residents understand how they can adjust their evacuation plans for a safer escape for everyone.
Bridging the gap between awareness and action
One of the key goals of this research is to bridge the gap between awareness and action.
While many residents in wildfire-prone areas understand the risks, translating that knowledge into concrete preparations remains a challenge. The concept of a “go bag,” for example, is widely promoted but often poorly understood. Essential items such as medications, important documents and pet supplies are frequently overlooked until it’s too late.
Clear and timely communication during wildfire crises is also essential. Evacuation warning messages such as “Ready, Set, Go!” are designed to prompt specific actions, but their effectiveness depends on residents understanding and trusting the system. Delayed responses or mixed signals can create confusion.
As wildfire risk rises for many communities, preparedness is no longer optional – it’s a necessity. Emergency notifications vary by state and county, so check your local emergency management office to understand what to expect and sign up for alerts. Being prepared can help communities limit some of the most devastating impacts of wildfires.
Ashley Bosa, Postdoctoral Researcher, Hazards and Climate Resilience Institute, Boise State University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Travel
Curating a Memorable Vacation: Ways to Invest in the Experience of Family Travel
For many Americans, their most treasured family memories took place on a vacation or trip rather than at home. With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.
Last Updated on April 4, 2026 by Daily News Staff
(Family Features) Travel has a way of slowing time down, creating memories for loved ones that last long after suitcases are unpacked and regular routines return. For many Americans, their most treasured family memories took place on a vacation or trip rather than at home.
In fact, nearly 67% said they value a core memory more than a physical souvenir after a vacation, according to a survey commissioned by Holland America Line, a cruise line that has been exploring Alaska for nearly 80 years. What’s more, almost 86% of survey respondents said they have looked at photos or videos from a past trip to lift their mood, and more than 90% said positive travel memories can improve their mood during difficult times.
With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.
Explore Curiosities
Travel is about more than seeing new places. For many Americans, it’s also a time to learn, explore new interests and slow down. Booking a cruise can encourage those behaviors.
According to the survey, 61% of Americans are more likely to try new foods while traveling on a cruise, and nearly half (48%) said they’ve discovered a new interest or hobby during their cruise, including wildlife, food, history or culture. For example, cruise guests may be able to try local specialties, like fresh Alaskan seafood, reindeer sausage, birch syrup and Alaskan berries, while on board.
Unstructured time is part of the appeal of cruises, with 28% of respondents sharing they read more during their trips.
Focus on Nature
Nature-focused destinations stand out because they offer experiences that feel rare and immersive, especially in places where wildlife and landscapes are central to the journey. More than 4 in 10 survey respondents said seeing wildlife in nature would be the most memorable family vacation experience, compared with about 12% who said meeting a character at a theme park would stand out most.
Whether spotting whales, watching glaciers calve or seeing the Northern Lights stretch across the Alaskan sky, the landscape being part of the experience helps define the journey. To help guests witness the majestic animals found in Alaska, including whales, eagles, bears, moose, otters, seals, sea lions and more, Holland America Line carries a wildlife expert on board. Plus, a wildlife spotting guide points out native animals found along the cruise route and a map with the best places to see each species is included.
“Guests tell us time and again how profoundly nature shapes the memories they carry home,” said Robert Morgenstern, senior vice president of Alaska Operations at Holland America Line. “Wildlife sightings, time outdoors and shared moments linger long after the cruise ends, especially for families exploring Alaska together.”
Reimagine Family Time
For families, travel often creates time for bonding that daily routines simply don’t allow. More than half of the survey respondents said their best family memories occurred while traveling together, and more than 4 out of 5 (82%) said some of their strongest family bonding moments happened during a vacation or family trip.
In addition to shared memories, more than 91% said travel had a positive impact on their mental and emotional well-being.
As travelers look for relief from routine and overstimulation, finding experiences rooted in nature, exploration and shared moments can help create lasting memories and emotional connection.
To learn more about Alaska travel and book your next family adventure, visit hollandamerica.com.
SOURCE:
Food and Beverage
Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions
A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.
Easter Is for Adults Now, Too
Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.
At some point, adults stopped pretending they were only buying Easter candy for the kids.
Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.
The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.
The Easter Bunny Has Entered the Group Chat
Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.
Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.
None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.
Candy as Culture, Not Just Confection
The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.
What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.
That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.
Why This Trend Matters
It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.
Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.
Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.
External Related Links
- Ferrero North America
- Ferrero Rocher Easter Products
- Kinder Easter Candy Collection
- Nutella Products and Brand Information
- PRNewswire Consumer Lifestyle News
Source: Ferrero North America via PRNewswire
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Community
Viewpoint Hosted by Dennis Quaid Brings Attention to a Little-Understood Condition Affecting Families Nationwide
A new Viewpoint hosted by Dennis Quaid segment with APFED raises awareness of eosinophilic esophagitis, its subtle symptoms, and its impact on families.
For more information, readers can visit viewpointproject.com and apfed.org.
For many families, health conditions do not always begin with a dramatic diagnosis. Sometimes they show up in small, everyday habits that seem easy to explain away. Cutting food into tiny bites. Drinking extra water with every meal. Quietly avoiding certain foods altogether. A new educational segment from Viewpoint hosted by Dennis Quaid is shining a light on those subtle warning signs through a collaboration with the American Partnership for Eosinophilic Disorders, helping more people recognize the realities of living with eosinophilic esophagitis, or EoE.
Viewpoint hosted by Dennis Quaid
The segment, distributed to Public Television stations across the country, focuses on making this chronic inflammatory condition easier for the public to understand. For viewers, that matters because EoE is often misunderstood or overlooked, even as it affects daily routines, family meals, and quality of life. By connecting medical information to real-life experiences, the program gives audiences a more human picture of what people with the condition may be facing.
When everyday habits tell a bigger story
Eosinophilic esophagitis occurs when eosinophils, a type of white blood cell, build up in the esophagus, causing inflammation that can lead to tissue damage and narrowing. But what stands out most in this story is not just the science. It is the way people often adapt without realizing it. Behaviors like chewing excessively, avoiding certain textures, or relying on liquids to help swallow can become so routine that they no longer feel unusual.
That is one reason the segment carries real community value. It encourages people to look more closely at symptoms that may have been normalized for years and to seek evaluation from specialists such as gastroenterologists or allergists. It also raises awareness among parents, caregivers, and primary care providers who may be the first to notice that something is not quite right.
More than awareness
The program also explores the emotional and social side of the condition, especially for people navigating dietary restrictions and the uncertainty of delayed diagnosis. In that sense, this is not only a story about medicine. It is also a story about advocacy, support, and the importance of helping people feel seen.
APFED Executive Director Mary Jo Strobel noted that many people with EoE do not realize they have adapted their lives around a medical condition. That message gives the segment its strongest human element: awareness can change lives, not only by leading to diagnosis, but by helping families better understand experiences that may have felt isolating or confusing.
Originally distributed in January 2025, the documentary will continue to be made available to stations through March 2027, extending its reach to more households nationwide.
Related Coverage
Read more from STM Daily News on community issues, public television, health awareness, and stories that connect national topics to everyday life.
For More Information
- Visit the official Viewpoint hosted by Dennis Quaid website
- Learn more about the American Partnership for Eosinophilic Disorders
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