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Fashion Assembly Launches First Industrial Space Solutions In The LA Arts District For Minority Beauty And Fashion Brands

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LOS ANGELES /PRNewswire/ — Fashion Assembly announces the debut of a high-quality industrial solution for minority-owned beauty and fashion e-commerce businesses looking for a well-suited and scalable warehouse/office space. Fashion Assembly is a member’s only 16,000-square-foot facility at the heart of the LA Art District. Fashion Assembly is a premiere warehouse, office, and workspace providing an ideal blend of adaptable office space, community involvement, and logistics assistance explicitly designed for BIPOC beauty and fashion brands.

In response to the increasing demand for emerging minority beauty and fashion e-commerce businesses, Fashion Assembly offers short-term agreements for spaces ranging from 100 to 2,500 square feet at its newly launched arts district location. Fashion Assembly gives business owners peace of mind and lets them focus on growth instead of bad spaces, bad locations, and expensive long-term leases.

The Founders of Fashion Assembly, Brian Pearson, a Franchise Development Broker, and Anje Collins, a former celebrity entertainment publicist, collaborated to launch Coco Blue Shoes, a successful shoe brand in Los Angeles, during the pandemic. Having experienced the challenges that stem from running an e-commerce business from home, they understand the difficulties of growing an e-commerce business first-hand.

“Our goal is to help our members grow their businesses and reach their ideal customers all over the world by providing them with the operational resources and knowledge they need,” says Fashion Assembly Co-Founder and CEO Brian Pearson. Furthermore, he added, “There is strength in numbers. As a result, Fashion Assembly gives our members the space and support they require to compete with the big boys.”

Fashion Assembly provides combined warehousing, offices, and production areas all under one roof to benefit small and diversely owned beauty and fashion businesses. Members of Fashion Assembly can grow and scale their businesses with the help of a flexible infrastructure. This includes everything from workspaces and warehouses to order management, fulfillment, marketing, and public relations.

Businesses seeking membership with Fashion Assembly undergo an application process. The goal of this method is to identify members who are serious about growing their brand. As a result, the sole focus of Fashion Assembly is on underrepresented groups in the beauty and fashion industries. The Fashion Assembly will provide these individuals with the resources they need to succeed.

According to Anje Collins, Co-Founder and Creative Director, “there are many challenges when launching a brand created by a person of color.” “We started in our living room, storage unit, and two industrial locations and outgrew them all, so I understand how difficult and expensive it can be to run an e-commerce business.” All memberships are month-to-month and include amenities such as high-speed internet, reception services, community events, shared common spaces for members to socialize and network, and growth support. Members of the Fashion Assembly have access to direct-to-consumer business necessities such as grade-level doors, enterprise-level equipment, shipping, and receiving. There are also co-working spaces, conference rooms, showrooms, and a photography studio available for use as needed.

Fashion Assembly is essentially a one-stop shop for e-commerce beauty and fashion brands.

Because the Fashion Assembly is concerned with underrepresented groups in the beauty and fashion industries, it will provide these individuals with the resources they require to be successful.

About Fashion Assembly:

Fashion Assembly makes the most challenging aspects of operating an e-commerce business much simpler. We are empowering the e-commerce economy as well as the next generation of entrepreneurs by democratizing access to essential operations and logistics infrastructure. We do this by utilizing a purpose-built flexible warehouse space located just minutes away from the LA fashion district. Fashion Assembly provides solutions to some of the most critical challenges that minority e-commerce entrepreneurs face when starting, growing, and scaling their businesses. These challenges include finding flexible and intelligently designed warehouse space and office suites, as well as on-demand services such as our public relations, marketing, and accounting teams, fulfillment, and even photography studios and showrooms. For more information, please visit our website at www.fashionassembly.co.

SOURCE The Fashion Assembly

Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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SQAIRZ Dominates Baseball Performance with Breakthrough Footwear Clinical Study

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WINDHAM, N.H.  /PRNewswire/ — In an unprecedented move that bridges biomechanic science with sports innovation, SQAIRZ, a leader in performance golf footwear, proudly announces its strategic venture into baseball. The launch comes on the heels of a 10-month clinical study spearheaded by Dr. Paul Klutts, which was presented at the American College of Foot and Ankle Surgeons International Scientific Conference on February 9, 2024.  This clinical study has shed light on the significant impact of SQAIRZ’s patented footwear design on baseball performance.  

Dr. Klutts remarked, “Ten months ago, we began studying the SQAIRZ technology because we know that there are so many variables that impact the players ability to optimize exit velocity.  What we found as physicians is that from clinical and biomechanical standpoints there is a correlation between increased ground reaction forces of the hind foot with batting exit velocity. We are very proud of the fact that these findings are the first clinical baseball performance shoe study that has been published as a poster presentation at the American College of Foot and Ankle Surgeons International Scientific Conference.”

Unprecedented clinical study concludes that SQAIRZ new baseball shoes measurably improve batting exit velocity.

The study meticulously examined the subtalar joint’s role and the effect of performance footwear, specifically designed to promote ground reactive forces, on exit velocity. The research concluded that SQAIRZ baseball shoes, by enhancing ground reaction forces in the hindfoot, measurably improve batting exit velocity. The results of the clinical study findings were groundbreaking: 60.5% of players reported over a 2MPH increase in exit velocity by simply switching their shoes to SQAIRZ. The significance of these results cannot be overstated. With every 1 MPH increase in exit velocity translating to approximately 10 additional feet of ball distance. This marks a significant advancement in sports science, demonstrating the tangible benefits of biomechanically informed footwear.

SQAIRZ is setting new benchmarks for performance gains in baseball as the game requires extremely fast and reactive movements, static and dynamic agility, with an emphasis on precise footwork. Because the only option the baseball player has for leverage, control, and power is the ground, the correct pair of baseball shoes can significantly impact a player’s performance on the field, mound, and especially in the batter’s box. Leveraging the foundational principle that superior balance and stability lead to enhanced performance, SQAIRZ has successfully applied its patented technology to conquer the challenges of baseball with their new GFP baseball shoe.

This unprecedented performance enhancement is attributed to the shoes’ strategic design features, including a patented toe box and wider base, and AI generated traction system which ensure optimal energy transfer and minimize energy leaks during the kinematic sequence. 

“Our journey began with the goal of enhancing performance in golf, leveraging our patented footwear technology to achieve a notable 2.9mph average increase in swing speed,” Bob Winskowicz, Founder & CEO of SQAIRZ states. “This success laid the groundwork for our strategic expansion into baseball, proving our technology’s versatility across land-based sports. After nearly two years of rigorous testing across all skill levels, the benefits have been consistently remarkable. By simply changing a player’s shoes to SQAIRZ, we saw performance improvements in pitching, running, and hitting.  The recent independent clinical study validates our findings, underscoring the efficacy of our approach. Inspired by this success, we’re excited to extend our innovative solutions beyond baseball and golf, exploring new territories including pickleball. This is just the beginning of redefining performance footwear across sports.”

With MLB players already incorporating SQAIRZ shoes into their training regimen, the brand is set to release three versions of their GFP baseball shoe: turf, molded cleat, and metal cleat models. SQAIRZ GFP, standing for Ground Force Production, will be available in May. 

Since 2019, SQAIRZ has been proud to offer game-changing results to golfers around the world, culminating in award-winning models and three wins on the PGA Tour. As SQAIRZ continues to expand its influence beyond golf, this strategic entry into baseball marks a significant milestone, giving baseball players a competitive edge, backed by independent, clinical research. SQAIRZ’s entry into baseball not only sets a new standard for athletic footwear but also paves the way for further footwear advancements across all land-based sports.

About SQAIRZ

SQAIRZ is at the forefront of performance athletic footwear, dedicated to advancing athlete stability, balance, and performance through innovative design. Renowned in the golf industry, SQAIRZ is now extending its impact across sports, proving that foundational advancements can transform the game.

SOURCE SQAIRZ

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Sierra’s ‘Let’s Get Moving Day’ Encourages New Year’s Fitness Resolutions With Sweepstakes

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FRAMINGHAM, Mass. /PRNewswire/ — Sierra, the go-to active and outdoor retailer with  low prices on high-quality products, is encouraging Americans to keep their New Year’s fitness goals year-round with Sierra’s ‘Let’s Get Moving Day Sweepstakes.’ Five lucky winners with a passion for staying committed to their fitness resolutions will have the chance to win Sierra-branded gear and a $500 Sierra gift card to kick off the New Year in style. The sweepstakes is part of Sierra’s ‘Let’s Get Moving Day’ takeover, launching on January 12, 2024.

Let’s Get Moving Day – Jan 12, 2024

Every New Year by the second Friday of January, people call it quits on their resolutions before they even begin, with 80% of Americans letting their goals fall by the wayside. Known as Quitters Day, which takes place on January 12, many will abandon these resolutions  – most revolving around fitness, weight loss, and healthy eating habits – after 12 days due to being too overly ambitious or expensive. The average US consumer spends more than $400 on fitness apparel each year, causing many to lack the drive or motivation to move forward.

This year, Sierra is transforming Quitters Day into ‘Let’s Get Moving Day,’ celebrating its mission to get people moving throughout 2024 and beyond.  From January 12 to January 15, participants can enter the ‘Let’s Get Moving Day Sweepstakes’ via Sierra’s Instagram for a chance to win Sierra-branded gear and a $500 gift card, available for use online and in-store, by liking Sierra’s ‘Let’s Get Moving Day Sweepstakes’ post, pledging their commitment to keep their fitness resolutions alive throughout and beyond 2024.

“When it comes to fitness resolutions, especially during New Year’s, we understand how trying it can be to create those goals for yourself and ultimately stick with them. From lack of quality gear to financial restrictions, there are a lot of factors at play that cause most people to drop their fitness goals early on.  ‘Let’s Get Moving Day’ further supports Sierra’s  long standing goal to get people moving their way, no matter the activity, with a little extra push to keep them going,” shared Elisa Pouliot, Associate Vice President, Brand Marketing at Sierra.

Sierra’s ‘Let’s Get Moving Day’ encourages shoppers to stay active throughout  2024 without having to compromise quality for value. With a wide breadth of active gear and apparel for up to 60% less than department and specialty store prices, Sierra’s latest ‘Get Fit’ range consists of fitness and outdoor essentials for every type of active consumer.

Sierra shoppers can kick off the New Year with a long sleeve turtleneck base layer top (40% less than department or specialty retailers) along with this merino wool long sleeve base layer top (45% less than department or specialty retailers) to add an extra layer of warmth for those cold-weather days. Stay warm and comfy while getting active with the help of these super-soft and movement-friendly high-waisted leggings (50% less than department of specialty retailers), which you can wear while practicing your pickleball skills with the help of this pro pickleball paddle (20% less than department or specialty retailers). Before and after your fitness activities, be sure to stretch those hamstrings with this multi-function resistance band (33% less than department or specialty retailers), which you can easily carry in this fanny pack (60% less than department or specialty retailers). And for rest days, reward yourself and lounge around in these cotton-soft recycled joggers (70% less than department or specialty retailers).

  Notes to Editors

All participants who wish to enter Sierra’s ‘Let’s Get Moving Day’ Sweepstakes can enter between Friday, January 12 and Monday, January 15, 2024 by adhering to the following Rules for Entry: a) like Sierra ‘Let’s Get Moving Day Sweepstakes’ post on Sierra’s Instagram to pledge commitment to fitness goals 2024 and beyond.  Winners will receive more than $600 in Sierra-branded prizes: 1 set of pickleball rackets and balls, 1 water bottle, 1 fanny pack, 1 hat, 1 resistance band, and a $500 Sierra gift card eligible for use at all Sierra locations and online at www.sierra.com. Items will be shipped following 1/15/24 sweepstakes, and will be received based on winner state and address.

* Based on a 2023 report from National Today that indicates 80 percent of people who made New Year’s resolutions have tapped out by the second week of January. https://nationaltoday.com/quitters-day/

Based on a report from 8/2023 that suggests that the average consumer spends $33.89 on fitness apparel a month, which is $406.68 a year (33.89 x 12). https://barbend.com/fitness-spending-survey/

[1] Savings based on comparison to regular prices of comparable items at full-price department or specialty retailers. Savings vary over time. Styles vary by store and online.

ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and teeny, tiny prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 95 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

Photo – https://mma.prnewswire.com/media/2313441/Sierra.jpg
Logo – https://mma.prnewswire.com/media/2279595/4410663/Sierra_Logo.jpg

SOURCE Sierra

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New York Giants’ Xavier McKinney Surprises Defensive Backs With Exclusive Kobe Reverse Grinch Sneakers

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NEW YORK, NEW YORK, USA /EINPresswire.com/ — Xavier McKinney, the talented NFL star safety of the New York Giants, has made a heartwarming gesture by gifting the team’s Defensive Backs with the highly sought-after Kobe Reverse Grinch sneakers. Inspired by the legendary basketball player Kobe Bryant, these sneakers have become a symbol of athleticism and style. McKinney’s surprise gift not only showcases his generosity but also strengthens the bond among his teammates.



The Defensive Backs of the New York Giants were thrilled when McKinney presented them with the exclusive Kobe Reverse Grinch sneakers. Known for their distinct green and red colorway, these sneakers have captured the attention of sneaker enthusiasts and sports fans alike. McKinney, who recently acquired a pair for himself, decided to spread the joy and camaraderie by sharing this special gift with his fellow players.

As a key player on the team, McKinney understands the significance of teamwork and unity on the football field. By presenting the Kobe Reverse Grinche sneakers to his Defensive Backs, he aims to boost their morale and foster a stronger bond among them. This thoughtful act not only highlights McKinney’s leadership qualities but also pays tribute to Kobe Bryant’s enduring legacy.

In addition to the Defensive Coordinator Coach Don “Wink” Martindale and Head Coach Mr Brian Daboll “Dabes” also received a pair of the exclusive Kobe Reverse Grinch sneakers. This gesture further emphasizes the unity and shared goals within the team.

The New York Giants organization stands together in applauding Xavier McKinney for his thoughtful gesture. This act of kindness has not only brought joy to the Defensive Backs but has also sparked meaningful conversations about teamwork, unity, and the enduring legacy of the legendary Kobe Bryant.

Source: EAG Sports Management

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