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Fila celebrates 50 years of game-changing in a new campaign featuring sporting greats

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(FILA Luxembourg S.à r.l.) FILA is launching an exciting new digital campaign to mark the 50th anniversary of the brand’s debut in the world of sports. It highlights the passion, elegance and Italian heritage that has driven FILA over the past half century.

This new campaign features exclusive interviews and sequences with FILA ambassadors both past and present. Sporting heroes such as Björn Borg, Grant Hill, Reinhold Messner, Alessandra Chillemi and Reilly Opelka drive home the message that numbers are just numbers without love, and that to achieve true greatness you must harness your passions, both on and off the courts.

The FILA ambassadors invite us to ‘do more of what we love’ via mini interviews and soundbites where they explain what really pushes them to the top. By embracing two pillars – competitive achievement and personal fulfillment – these insights will elevate brand awareness on a wider level and give consumers new reasons to love FILA.

Beginning on June 27th, 2023,  the campaign will feature on global digital platforms and social media throughout FILA’s anniversary year.

Source: Fila

https://www.thenewsmarket.com/news/fila-celebrates-50-years-of-game-changing-in-a-new-campaign-featuring-sporting-greats/

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Pickleball Kingdom: Conquering the World, One Court at a Time

Pickleball Kingdom sets its sights on global dominance, partnering with Franchise India Group to expand into the Middle East. #PickleballPower

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In 2024, the world of sports was on the cusp of witnessing a new era unfold. Pickleball, regarded as the fastest-growing sport in America, was set to take the global stage with Pickleball Kingdom at the helm. Breaking new ground, the premier indoor pickleball facility announced a groundbreaking partnership with Franchise India Group, paving the way for its expansion into the Middle East.

"Photo: A group of enthusiastic pickleball players in action at Pickleball Kingdom indoor facility."
Pickleball Kingdom in Arizona

The Global Ambition:
Ace Rodrigues, the Founder and CEO of Pickleball Kingdom, couldn’t contain his enthusiasm about this international expansion. His longstanding vision of taking the sport to a worldwide audience was finally becoming a reality. With 140 locations already in queue across the United States, the deal with Franchise India Group would double that number almost overnight.

A Strategic Partnership:
Franchise India Group Chairman, Gaurav Marya, shared in the excitement about partnering with Pickleball Kingdom. Recognizing the sport’s immense popularity and exponential growth, he hailed Pickleball Kingdom as the leader of the movement. Together, they would spearhead the international expansion of pickleball, promising to revolutionize the sport as we know it.

Franchise Opportunities:
Franchise India Group wasted no time in accepting applications from interested parties seeking to become franchisees of Pickleball Kingdom. They sought experienced entrepreneurs who understood the value of being pioneers in this global movement. With key stakeholders established for each territory, Pickleball Kingdom’s expansion would be well-supported.

Explosive Growth:
Pickleball had experienced an impressive growth rate of over 224% in the past three years, resulting in an astounding 36.5 million players in the United States alone. However, the demand for courts had outpaced supply. This is where Pickleball Kingdom’s franchise model created a winning solution. Their climate-controlled indoor facilities not only provided courts but also offered lessons, leagues, tournaments, parties, team-building events, and refreshments.

Strategic Expansion Plans:
Rob Streett, COO of Pickleball Kingdom, highlighted the strategic importance of partnering with Franchise India Group. The collaboration marked only the initial phase of the brand’s expansion plan, focusing on establishing a strong presence in the Middle East. This strategic move would ensure that the sport’s popularity and impact would be maximized in this new region.

Ambitions and Dreams:
Filled with enthusiasm and ambition, Ace Rodrigues declared that the time had come for pickleball to conquer the international stage. The goal was to establish a presence in every country within five years. As he looked ahead, he eagerly anticipated a world where the words “Welcome to the Kingdom!” would be uttered in every language spoken around the globe.


The stage was set, and the world was about to witness the rise of pickleball to unprecedented heights. With Pickleball Kingdom leading the charge and supported by a strategic partnership with Franchise India Group, pickleball was poised to become the first global powerhouse in the sport. From a grassroots phenomenon to an international sensation, pickleball has truly become the sport of choice for millions worldwide. The journey ahead promised excitement, growth, and the universal language of friendly competition: pickleball.

Stay up-to-date with the latest Pickleball news, and be the first to know when the newest episode of Sleeve's Senior Pickleball Report is released on YouTube and much more.

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Pickleball Kingdom Coming to Canada

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ONTARIO, Canada, April 17, 2024 /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball franchise in the world continues its massive global expansion by coming to Canada. The United States based company confirmed its commitment to opening clubs in Canada, starting immediately with multiple clubs in Ontario.

Founder and CEO of Pickleball Kingdom, Ace Rodrigues, stated, “Canada gave us hockey and what a blessing that’s been. We’re excited to return the favor and export the fastest growing sport in the world, pickleball, to our neighbors in the north.”


Currently, Pickleball Kingdom has 140+ clubs built or being built out in the United States.  Additionally, early this week, the company announced its agreement with Franchise India Group to open clubs in Dubai, India, and Abu Dhabi, with the rest of the UAE to follow.

The Pickleball Kingdom experience extends beyond just courts. Members and visitors can participate in a variety of activities, including lessons, leagues, tournaments, and open play sessions. On-site refreshments fuel friendly competition, while a dedicated mobile app allows for easy court reservations and even captures video highlights for players to relive their favorite on-court moments.

COO of Pickleball Kingdom, Rob Streett, added, “Canada is such a beautiful country, but its weather is not ideal to play pickleball outdoors. We’re looking forward to offering Canadians a chance to learn and play the fastest growing sport in the world all year round.  Especially with their families.”

Pickleball Kingdom is now accepting inquiries from interested parties to get involved with the movement. They are seeking seasoned businesspeople who value the advantage that comes with being a first market mover. Those who desire to have a conversation with Pickleball Kingdom should submit their request through their website: www.pickleballkingdom.com/franchise.

Pickleball has seen a growth rate of over 224% over the last three years, resulting in an estimated 36.5M pickleball players in the United States alone. And remarkably, 45% of them say they plan on playing more pickleball over the next year, according to YouGov.

David Haynie, CPO of Pickleball Kingdom, commented, “Universally, the biggest complaint against pickleball is that there aren’t enough courts to meet the demand to play. Once our clubs are built throughout Canada, we will not only meet the existing needs but create an introductory path into this great sport for people who don’t currently play.”  

CEO Ace Rodrigues concluded, “We’ve had people from Canada visit Pickleball Kingdom ever since we’ve opened. And we have more than a few ‘snowbirds’ as members who are Canadian residents. This overwhelming demand expedited the decision to open up the country. Soon there will be Pickleball Kingdoms all over Canada!”

SOURCE Pickleball Kingdom

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PickleRage Expands Reach, Bringing the Thrill of Indoor Pickleball to Jacksonville

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JACKSONVILLE, Fla. /PRNewswire/ — PickleRage, a premier indoor pickleball club franchisor, announced its plans to open another corporate-operated club location in Jacksonville, Florida. The 30,209-square-foot club will give the community access to a state-of-the-art indoor facility where they can play pickleball year-round. PickleRage’s expansion into Jacksonville signifies another milestone in its ongoing mission to bring the joy of playing the game of pickleball to communities nationwide.

PickleRage’s Newest Corporate-Operated Club Coming to Jacksonville, Florida.

Located at Avenues Walk near I-95, I-295, and Philips Highway, PickleRage at Avenues Walk is set to redefine the local pickleball scene with its cutting-edge smart courts and premium amenities. With its plan to feature 9 joint-friendly CushionX courts, superior visibility and lighting, and perfect year-round temperature and humidity, the club promises unparalleled playing conditions for pickleball players of all ages and skill levels.

“We’re thrilled to expand our footprint in Jacksonville and introduce PickleRage to this vibrant community,” said Chris Daiss, vp of real estate and construction. “With our advanced facilities and commitment to excellence, we aim to become the go-to destination for pickleball enthusiasts of all levels.”

More than just a pickleball club, PickleRage at Avenues Walk aims to foster a lively community hub. The club will give players of all skill levels the opportunity to connect while improving their gameplay through lessons, tournaments, and leagues. Alongside its top-tier programming, PickleRage at Avenues Walk will feature a court-side lounge where players can unwind and socialize post-game.

Strategically situated alongside prominent retailers including Walmart, Dollar Tree, and Haverty’s at Philips Highway & Southside Blvd, the club benefits from high visibility and accessibility. It is adjacent to the 372-unit Bainbridge Avenues Walk multifamily project and lies in close proximity to the Avenues Mall.

PickleRage is one of America’s fastest growing indoor pickleball franchisors that gives novice & advanced players alike a place to play and connect. With world-class social, tournament, and instructional programing, you can see why pickleball players across the US are calling PickleRage clubs “Pickle-rageous!” With more than 500 locations planned over the next 5 years, PickleRage is set to take the pickleball-world by storm. For more information, visit: www.picklerage.com

SOURCE PickleRage

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