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First Watch Shakes Up Summer Brunch with Seasonal Menu

Spiked Watermelon Wake-Up joins signature cocktail offerings now through August 11

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BRADENTON, Fla., June 4, 2024 /PRNewswire/ — First Watch is welcoming summer with a new seasonal menu spotlighting sweet corn, strawberries, blueberries and watermelon. The chef-driven menu is available at restaurants nationwide* now through August 11.

First Watch
Spiked Watermelon Wake-Up joins signature cocktail offerings now through August 11

“Summer is the season of bright, bold flavors, which is exactly what we’re going for with our newest recipes full of fresh twists on classic staples,” said Shane Schaibly, Senior Vice President of Culinary Strategy at First Watch. “From baking sweet blueberries into our cornbread, sprinkling shishito peppers into a breakfast hash and transforming our fan-favorite Watermelon Wake-Up juice into a refreshing cocktail, these seasonal touches will redefine your summertime brunch outing.”

First Watch’s full seasonal menu includes:

  • Shishito Brisket Hash – Blistered shishito peppers and smoked, hand-pulled brisket in a potato hash, topped with two cage-free eggs any style, house-roasted summer sweet corn, Cheddar and Monterey Jack, house-pickled red onions, scallions, roasted garlic aioli and Maldon sea salt.
  • Carnitas Breakfast Quesadilla – Savory, hand-pulled carnitas inside a griddled whole wheat tortilla with cage-free scrambled eggs, Cheddar and Monterey Jack, house-roasted summer sweet corn and scallions. Topped with housemade corn salsa, fresh smashed avocado, house-pickled red onions, scallions and jalapeño crema. Served with a side of seasoned black beans.
  • Strawberry Tres Leches French Toast – Thick-cut, custard-dipped challah bread griddled and topped with fresh strawberries, sweetened condensed milk, warm dulce de leche, whipped cream and spiced gingerbread cookie crumbles. Lightly dusted with powdered cinnamon sugar.
  • Blueberry Lemon Cornbread – Freshly baked cornbread with sweet summer blueberries. Topped with house-whipped lemon butter and lightly dusted with powdered cinnamon sugar.
  • Watermelon Wake-Up – Watermelon, pineapple, lime and mint.

First Watch is also offering a spiked version of its fan-favorite seasonal juice, Watermelon Wake-Up. This addition marks the first time First Watch has released a limited-time beverage to its array of brunch cocktails.

First Watch’s seasonal menus embody the restaurant’s “Follow the Sun” approach to sourcing fresh ingredients of the season. These menus change five times a year and have received national awards for their innovative, trend-forward approach.

First Watch is open seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. For more information about First Watch and its seasonal menu offerings, visit firstwatch.com.

* Not available in the Tampa Bay area.

About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients across its network of neighborhood restaurants. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with specialties such as the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation, Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet and recognized with ADP’s coveted Culture at Work Award. First Watch operates more than 530 restaurants in 29 states. For more information, visit www.firstwatch.com.

SOURCE First Watch Restaurants, Inc.

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illy Launches Art of Dining Series With Chef-Led Events Across Major U.S. Cities

illy has launched its Art of Dining Series, a year-long program pairing chef-led tasting menus with its signature coffee blend in major U.S. cities.

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Last Updated on May 4, 2026 by Daily News Staff

photo of a healthy meal on wooden table top. Art of Dining Series,
Photo by Viktoria Alipatova on Pexels.com

illy is bringing coffee and fine dining together with its new Art of Dining Series, a year-long program featuring chef-led dining experiences in cities including Miami, New York, Los Angeles, and San Francisco.

The series launched in March with a dinner at Boia De in Miami and will continue with curated events built around custom tasting menus inspired by illy’s signature blend. One of the upcoming stops is set for June in San Francisco at Wolfsbane, where illy Chef Ambassador Rupert Blease will create a menu inspired by his own bespoke illy blend.

The company says the program is designed to create immersive, in-person experiences that connect guests with the illy brand through flavor, atmosphere, and hospitality. The launch also builds on illy’s broader gastronomy strategy, including its Chef Ambassador program and its role as the exclusive coffee partner of World’s 50 Best Restaurants for the past four years.

Founded in Trieste, Italy, in 1933, illy is known for its 100% Arabica coffee blend and global presence in more than 140 countries.

Source: illycaffè via PR Newswire

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Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/

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Bold Beverages to Elevate Cinco de Mayo Celebrations

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Last Updated on May 4, 2026 by Daily News Staff

Few things say Cinco de Mayo like festive drinks and a lively atmosphere. This year, give your glass a signature chile-lime kick and turn every sip into a celebration with these Watermelon Agua Fresca and Spicy Jalapeno Margarita recipes.

Bold Beverages to Elevate Cinco de Mayo Celebrations

(Feature Impact) Few things say Cinco de Mayo like festive drinks and a lively atmosphere. This year, give your glass a signature chile-lime kick and turn every sip into a celebration.

Elevating classic beverages is effortless with the bold trifecta of chile peppers, lime and sea salt – the perfectly balanced blend that delivers tangy, zesty and mildly spicy notes to take drinks from ordinary to unforgettable.

Raise a glass with these easy, at-home recipes designed to make even novice mixologists feel like pros. For a refreshing option, try a vibrant Watermelon Agua Fresca that combines the natural sweetness of fresh watermelon with the irresistible kick of Tajín’s Chamoy Sauce and a rim of its Clásico Seasoning for a craveable finish. image 101376000 11430585

If you love the timeless taste of a margarita, the Spicy Jalapeno Margarita is a perfect choice, bringing bar-quality flavor to your celebration in just a few simple steps.

Both beverages feature a Tajín Clásico Seasoning rimmer that adds eye-catching color and a burst of flavor, complementing the sweetness of fresh fruit. Citrus like orange and lime, tropical options such as pineapple and mango, and melons including cantaloupe, watermelon and honeydew all pair beautifully. It’s an easy, fun way to add a pop of color and make everything from orange juice to fruity mocktails feel festive and special.

With a little prep, you can turn Cinco de Mayo into a truly unforgettable fiesta. For more swoon-worthy recipes ideas, visit Tajin.com.

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Watermelon Agua Fresca

  • 2          cups fresh watermelon, cubed
  • 1          ounce fresh lime juice
  • 1/2       ounce agave syrup (optional)
  • 1/2       cup cold water
  •             ice

Rim:

Garnish:

  • lime slice
  • watermelon slice
  1. Dip glass into Tajín Chamoy Sauce then into Tajín Clásico Seasoning.
  2. In blender, blend fresh watermelon cubes; lime juice; agave syrup, if using; and cold water until smooth and well combined.
  3. Fill prepared glass with ice and pour watermelon mixture into glass.
  4. Sprinkle with pinch of classic seasoning on top.
  5. Garnish with lime slice and watermelon slice.
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Spicy Jalapeno Margarita

  • 2          slices fresh jalapeno
  • 1          ounce fresh lime juice
  • 2          ounces blanco tequila
  • 1          ounce orange liqueur
  • 1/2       ounces agave syrup
  •             ice

Rim:

Garnish:

  • jalapeno slice or lime wheel
  1. To rim glass, brush Tajín Chile Lime Sauce on side of glass then dip into Tajín Clásico Seasoning to coat. Set aside.
  2. In shaker, muddle jalapeno slices with lime juice to release heat and flavor.
  3. Add tequila, orange liqueur and agave syrup. Fill with ice and shake vigorously 10-15 seconds.
  4. Fill prepared glass with ice and strain margarita into glass.
  5. Garnish with lime wedge and jalapeno slice.
   

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Tajin

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/

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Beverages

Heidi Klum Fronts GREY GOOSE “Devil Wears Prada 2” Push Featuring The Devil’s Roast Cocktail

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GREY GOOSE is stepping into the spotlight with a new collaboration tied to 20th Century Studios’ “The Devil Wears Prada 2,” arriving exclusively in theaters May 1. The French vodka brand is rolling out a multi-platform campaign that blends fashion, film, and cocktail cultureand it’s led by supermodel and Emmy-winning television personality Heidi Klum.

GREY GOOSE
GREY GOOSE and Heidi Klum Strut Into the World of The Devil Wears Prada 2

The partnership includes celeb-forward social content, immersive pop-ups, in-theater cocktail activations, and limited-edition packaging inspired by the highly anticipated sequelwhich returns more than 20 years after the original film became a defining pop-culture moment.

Klum stars in an original content piece created with BBH USA, set inside the world of “The Devil Wears Prada 2.” The spot spotlights The Devil’s Roast, a GREY GOOSE twist on Miranda Priestly’s iconic coffee order from the first film, reimagined as an espresso martini-style cocktail. Klum draws a line between Runway Magazine’s exacting standards and the craftsmanship behind the collaboration.

GREY GOOSE x The Devil Wears Prada 2 Unveil “All Access” Starring Heidi Klum

The Devil’s Roast is positioned as the campaign’s signature serve: made with GREY GOOSE vodka, espresso, coffee liqueur, a pinch of salt, and finished with three gold-dusted coffee beans. Fans can try it at GREY GOOSE Devil’s Roast pop-ups in New York City on April 14, 21, and 23 at Zuccotti Park and Manhattan West Plaza, paired with gold-dusted popcorn. Select theaters nationwide will also feature specialty GREY GOOSE cocktails when the film opens.

Additional U.S. elements include New York City out-of-home billboards and a limited-edition GREY GOOSE specialty box available starting April 1 at retailers nationwide.

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Source: GREY GOOSE (PRNewswire, Mar 17, 2026)

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Discover what’s fresh, flavorful, and worth talking about in STM Daily News’ Food and Drink section. From restaurant openings and beverage trends to seasonal recipes and culinary events, this section brings readers a lively mix of food culture, community stories, and delicious inspiration. Whether you’re looking for the latest industry buzz or your next great bite, Food and Drink is your go-to source for stories that satisfy.

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