Economy
The Decline of Rubio’s: A Casualty of the Rising Costs in California’s Fast-Food Industry
Rubio’s Coastal Grill closes 48 California locations due to rising costs. Challenges in the fast-food industry lead to strategic restructuring.
In a recent announcement that sent shockwaves through California’s fast-food landscape, Rubio’s Coastal Grill disclosed its decision to close 48 “underperforming” locations across the state. Citing the “rising cost of doing business” and the challenging “current business climate” in California, the beloved fish taco chain is the latest casualty in an industry grappling with economic pressures.
The closures, concentrated in key regions such as Los Angeles, San Diego, and Northern California, underscore the harsh realities faced by businesses in the state. With nearly 80% of Americans now viewing fast food as a luxury, the landscape has become increasingly challenging for restaurants like Rubio’s.
One significant factor in this decision is the recent implementation of California Assembly Bill 1228, which raised the minimum wage for fast-food workers from $16 to $20 an hour. While Rubio’s did not explicitly mention the law in their statement, the broader impact of such legislation on operating costs and profitability is clear.
Founded in 1983 by Ralph Rubio, the chain’s journey from a single San Diego location to a multi-state presence was an inspiring success story. However, the pandemic-induced challenges of 2020, coupled with bankruptcy filings and subsequent closures in Florida, Utah, and Colorado, signaled a turbulent period for the once-thriving brand.
The spokesperson’s acknowledgment of the painful but necessary nature of these closures reflects a strategic pivot towards long-term viability. By consolidating operations and focusing on a leaner footprint, Rubio’s aims to secure its future and uphold its legacy amidst challenging market conditions.
As Rubio’s navigates this critical juncture, loyal customers and industry observers alike will be watching closely to see how the brand adapts and evolves in response to these seismic shifts. The story of Rubio’s serves as a poignant reminder of the relentless pressures facing businesses in today’s fast-paced and unforgiving economic landscape.
While the closure of these locations may mark the end of an era for some, it also represents a new chapter in the ongoing saga of Rubio’s Coastal Grill—a story of resilience, adaptation, and the enduring pursuit of success in the face of adversity.
Read this article from KTLA. https://ktla.com/news/california/rubios-restaurant-closures/
Refer to this KTLA article for more information: https://ktla.com/news/california/rubios-restaurant-closures/.
https://stmdailynews.com/category/food-and-beverage
Consumer Corner
Behind the Product: What Sustainability Looks Like in Beauty Development
Beauty Development: Shoppers want to know what ingredients are used, how items are packaged and whether the production process includes thoughtful choices. Beauty brands are taking note, and sustainability is increasingly shaping decisions across sourcing, packaging, production, shipping, storage and replenishment.
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(Feature Impact) Shoppers are paying closer attention to the products they bring into their homes. They want to know what ingredients are used, how items are packaged and whether the production process includes thoughtful choices. Beauty brands are taking note, and sustainability is increasingly shaping decisions across sourcing, packaging, production, shipping, storage and replenishment.
Responsible product lines rarely come from sweeping change. They are built through smaller, connected choices made throughout development. Packaging, ingredient sourcing and production planning influence how a product performs, how much waste it creates and how sustainably products can be produced.
Consider this beauty sustainability information from Laura Badcock, Chief Operating Officer of NourishUs Naturals.
Why packaging matters beyond appearance
“Packaging is often the first thing shoppers notice,” Badcock said. “It can shape how someone feels about a product before they ever try what’s inside.”
A package should look appealing, though appearance is only part of the equation. It also needs to protect the product, travel safely, store well and hold up through regular use. Once the product is finished, the packaging should allow easy recycling, refilling or responsible disposal.
There is no single packaging option that works best for every beauty product. A lightweight container may reduce shipping weight. A refillable option may stay in use longer. A recyclable material may work well in one area but create challenges in another if local recycling systems cannot process it. Even packaging that appears sustainable can create problems in practice if it leaks, breaks or requires excess shipping materials.
Why ingredient sourcing matters
“Ingredient lists have become an important part of how people evaluate beauty products,” Badcock said. “Shoppers often look for familiar oils, butters, botanical extracts and information about how ingredients were sourced, which plays a major role in the environmental impact.”
A product’s environmental footprint is influenced by many factors, including shipping distance, processing methods, storage conditions and supplier practices.
These factors can also affect product consistency and ingredient availability over time. Beauty brands working with wholesale skin care suppliers or private label manufacturers often need to balance ingredient goals with sourcing reliability and production needs.
How better planning can lead to less waste
“Packaging and ingredients are usually the first things people associate with sustainability, but how much product gets made, stored and discarded matters, too,” Badcock said.
Overproduction is one of the biggest hidden sources of waste in beauty and personal care. Products that sit too long in storage may eventually expire or remain unsold. Excess inventory can also create additional packaging waste, warehousing needs and disposal costs.
Smaller batch sizes give producers more room to adjust as trends or demand shift, and producing closer to expected sales windows helps reduce long storage periods and unnecessary waste. Testing new products in smaller volumes and restocking based on actual demand makes overproduction less likely.
How sustainable beauty choices are connected
Packaging, ingredient sourcing and production planning are closely connected throughout development.
“A packaging choice can affect shipping weight, storage needs and whether a package can be refilled,” Badcock said. “Ingredient choices can influence sourcing timelines and how products need to be stored. Production planning affects how much material gets used and how much product could eventually go unsold.”
Beauty shoppers want more transparency around sustainability claims
Sustainability claims carry less weight when those claims aren’t explained in practice.
This shift is pushing many beauty brands to focus more heavily on traceability, supplier relationships and clearer product information. Transparency is becoming part of the customer experience itself.
More responsible product lines are built over time
Responsible beauty products come together through ongoing choices around packaging, sourcing, production and inventory planning. For shoppers, those choices influence the products they bring into their homes.
“The brands that build sustainability into early decisions tend to have the easiest time maintaining it later,” Badcock said. “Once supplier relationships, packaging formats and production routines are in place, small adjustments are far easier than major changes. Treating sustainability as part of product development from the beginning, rather than something to fix later, is what makes it work in practice.”
To find more information on the intersection of beauty and sustainability, visitNourishUsNaturals.com.
Photo courtesy of Shutterstock
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Automotive
EPA removal of vehicle emissions limits won’t stop the shift to electric vehicles, but will make it harder, slower and more expensive
The EPA’s move to rescind the 2009 “endangerment finding” and roll back vehicle emissions limits won’t stop the shift to electric vehicles—but it will slow adoption, raise costs, and increase climate and public health harms.
Alan Jenn, University of California, Davis
The U.S. government is in full retreat from its efforts to make vehicles more fuel-efficient, which it had been prioritizing, along with state governments, since the 1970s.
The latest move came on Feb. 12, 2026, when President Donald Trump and the Environmental Protection Agency issued a new rule rescinding the landmark “endangerment finding,” and reversing various emissions limits on cars and trucks. The 2009 finding stated that greenhouse gases pose a threat to public health and welfare. If the new rule stands up in court and is not overruled by Congress, it would undo a key part of the long-standing effort to limit greenhouse gas emissions from vehicles.
As a scholar of how vehicle emissions contribute to climate change, I know that the science behind the endangerment finding hasn’t changed. If anything, the evidence has grown that greenhouse gas emissions are warming the planet and threatening people’s health and safety. Heat waves, flooding, sea-level rise and wildfires have only worsened in the decade and a half since the EPA’s ruling.
Regulations over the years have cut emissions from power generation, leaving transportation as the largest source of greenhouse gas emissions in the U.S.
The scientific community agrees that vehicle emissions are harmful and should be regulated. The public also agrees, and has indicated strong preferences for cars that pollute less, including both more efficient gas-burning vehicles and electric-powered ones. Consumers have also been drawn to electric vehicles thanks to other benefits such as performance, operation cost and innovative technologies.
That is why I believe the EPA’s move will not stop the public and commercial transition to electric vehicles, but it will make that shift harder, slower and more expensive for everyone.
Putting carmakers in a bind
The most recent EPA rule about vehicle emissions was finalized in 2024. It set emissions limits that can realistically only be met by a large-scale shift to electric vehicles.
Over the past decade and a half, automakers have been building up their capability to produce electric vehicles to meet these fleet requirements, and a combination of regulations such as California’s zero-emission-vehicle requirements have worked together to ensure customers can get their hands on EVs. The zero-emission-vehicle rules require automakers to produce EVs for the California market, which in turn make it easier for the companies to meet their efficiency and emissions targets from the federal government. These collectively pressure automakers to provide a steady supply of electric vehicles to consumers.
The new EPA move would undo the 2024 EPA vehicle-emissions rule and other federal regulations that also limit emissions from vehicles, such as the heavy-duty vehicle emissions rule.
The possibility of a regulatory reversal puts automakers into a state of uncertainty. Legal challenges to the EPA’s shift are all but guaranteed, and the court process could take years.
For companies making decade-long investment decisions, regulatory stability matters more than short-term politics. Disrupting that stability undermines business planning, erodes investor confidence and sends conflicting signals to consumers and suppliers alike.
A slower roll
The Trump administration has taken other steps to make electric vehicles less attractive to carmakers and consumers.
The White House has already suspended key provisions of the Inflation Reduction Act that provided tax credits for purchasing EVs and halted a US$5 billion investment in a nationwide network of charging stations. And Congress has retracted the federal waiver that allowed California to set its own, stricter emissions limits. In combination, these policies make it hard to buy and drive electric vehicles: Fewer, or no, financial incentives for consumers make the purchases more expensive, and fewer charging stations make travel planning more challenging.
Overturning the EPA’s 2009 endangerment finding would remove the legal basis for regulating climate pollution from vehicles altogether.
But U.S. consumer interest in electric vehicles has been growing, and automakers have already made massive investments to produce electric vehicles and their associated components in the U.S. – such as Hyundai’s EV factory in Georgia and Volkswagen’s Battery Engineering Lab in Tennessee.
Global markets, especially in Europe and China, are also moving decisively toward electrifying large proportions of the vehicles on the road. This move is helped in no small part due to aggressive regulation by their respective governments. The results speak for themselves: Sales of EVs in both the European Union and China have been growing rapidly.
But the pace of change matters. A slower rollout of clean vehicles means more cumulative emissions, more climate damage and more harm to public health.
The EPA’s move seeks to slow the shift to electric vehicles, removing incentives and raising costs – even though the market has shown that cleaner vehicles are viable, the public has shown interest, and the science has never been clearer. But even such a major policy change can’t stop the momentum of those trends.
This is an updated version of an article originally published Aug. 5, 2025.
Alan Jenn, Associate Professor of Civil and Environmental Engineering, University of California, Davis
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Understanding and Improving Business Credit Can Support Financing Readiness, Credibility and Long-Term Confidence
(Feature Impact) Nearly 60% of small business owners seek financing each year, according to the Federal Reserve’s 2025 Small Business Credit Survey, but only about 2 in 5 secure the full amount they request.
It’s not uncommon for business owners to be caught off guard by a credit issue just when they’re poised to take their companies to the next level. To help business owners better understand how business credit can aid growth, consider this information from Chase for Business.
The Hidden Impact of Business Credit
Many owners miss the importance of business credit – 74% of business owners have used personal credit cards or lending products that rely on their personal credit score for business purposes, according to a May 2026 Chase small business survey. However, business credit can play an important role in accessing capital, managing operations and planning for the future. Without a clear understanding of their business credit profiles, owners may miss out on opportunities or face unexpected challenges when seeking loans, negotiating with suppliers or expanding their businesses. That’s why it’s essential for small business owners to proactively monitor and manage their business credit.
Managing Business Credit
To help millions of small business owners better understand and manage this part of their financial picture, Chase for Business introduced Business Credit Journey, a complimentary digital tool designed to help owners establish, monitor and improve their business credit.
The tool brings together credit monitoring, score insights, actionable steps and educational resources in one place. It builds on the American Dream Initiative, a nationwide effort to help power 10 million small businesses, offering resources beyond basic credit tracking to help owners spot issues early, understand what’s driving their scores and take action before opportunities slip away.
“Small business owners aren’t overlooking business credit, they just can’t see it clearly or aren’t sure how to use that information,” said Jameson Troutman, head of product for Chase for Business. “This tool is meant to change that, offering owners an easier, accessible way to understand their business credit scores and empowering them to take action over time.”
Why Business Credit Matters
Business credit is only one part of the financing equation, but it can influence how prepared a business is for future opportunities, help owners make informed decisions and avoid surprises when it matters most.
Why Business Credit Can be Easy to Overlook
For many owners, business credit is easy to put off while managing the daily demands of running their businesses. That can be especially true when they’re focused on growth, and nearly 80% of business owners expect growth in 2026, according to Chase’s Business Leaders Outlook.
In that environment, business credit may not get attention until a financing need or growth opportunity puts it into focus. That often means businesses confront their credit profile only when it starts to limit their options.
How Digital Tools Can Help
Created to make business credit easier to understand and manage, the tool allows business owners to monitor their credit scores, see what is influencing them and receive insights and actionable steps tailored to their business profile. It’s designed to help owners stay on top of changes over time and take a more proactive approach to strengthening their business credit.
“Small business owners deserve resources that help them make more informed decisions,” Troutman said.
For many small businesses, credit only becomes visible when something depends on it. Having a clearer view earlier can change the decisions owners make long before that moment. Visit chase.com/business/creditjourney to learn more.
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