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Gen Z Turns the Houseplant Craze into a Lifestyle Trend: Shops Thrive as Gen Z Continues to Nurture the ‘Plant Parent’ Trend

Plant Parent: While many pandemic habits have faded, America’s houseplant obsession has only grown stronger. The indoor plants market was valued at $20.68 billion in 2024 and is projected to reach $30.25 billion by 2032. Consider how mobile marketplaces are contributing to the trend.

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Last Updated on December 20, 2025 by Daily News Staff

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Gen Z Turns the Houseplant Craze into a Lifestyle Trend: Shops Thrive as Gen Z Continues to Nurture the ‘Plant Parent’ Trend

(Family Features) When Jessica Janik-De Gennaro started seeing her $20 succulents pop up between electronics and yoga pants on a mobile marketplace, she knew she’d found something unexpected.

The entrepreneur had been shipping plants nationwide since 2012, but joining Temu in 2024 opened an entirely new customer base.

“We saw growth right away,” said De Gennaro, the 43-year-old founder of Shop Succulents who sold 3,500 items on the platform in just four months.

Her success reflects a broader trend: While many pandemic habits faded, America’s houseplant obsession only grew stronger. Spending on gardening-related items jumped 18.7% in 2020 – an $8.5 billion increase from the year before, and that momentum hasn’t stopped. The indoor plants market was valued at $20.68 billion in 2024 and is projected to reach $30.25 billion by 2032, according to industry research.

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“The potential for scaling is enormous,” De Gennaro said. “Seeing our $20 succulents next to Temu’s bargain electronics was surreal, but that’s the magic – the algorithm doesn’t discriminate. Our plants became ‘items to explore’ for people who never knew they wanted a spiky plant until it popped up between yoga pants and kitchenware.”

Following a similar strategy, House Plant Shop’s inventory spans more than 500 species, from air plants and succulents to pet-friendly potted plants and rare tropicals.

After joining Temu in December 2024, sales on the platform rocketed. By May, it had become the company’s largest online channel, surpassing all other marketplaces.

“Temu quickly became bigger for us than any other marketplace,” said Andy Burde, 33, founder of House Plant Shop.

The platform’s young customer base has proven ideal for plant sellers. A survey by CraftJack found that 6 in 10 young Americans say “pets are the new kids, and plants are the new pets.”

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The smaller plants, sold in 2-3-inch pots and priced around $10 by House Plant Shop, have performed especially well.

“They’re affordable, easy to ship and our customers love watching them grow,” Burde said.

The shift to mobile commerce has been crucial to both companies’ success. With 76% of U.S. adults using smartphones to shop online, platforms like Temu have become discovery engines for impulse purchases, including houseplants.

Now, House Plant Shop ranks among the top three live plant sellers on the mobile marketplace.

“Our goal is to become the No. 1 live plant seller on the platform,” Burde said. “We’ve found our second growth wave, and we’re excited to keep growing while staying true to our roots.”

Join the plant parent trend by visiting Temu.com or downloading the app.

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Temu

Culver’s Thank You Farmers® Project Hits $8 Million Donation Milestone

Link: https://stmdailynews.com/culvers-thank-you-farmers-project-hits-8-million-donation-milestone/


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Transform Your Autumn Garden with Fall Mulching

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Last Updated on November 9, 2025 by Daily News Staff

Transform Your Autumn Garden with Fall Mulching

Transform Your Autumn Garden with Fall Mulching

(Family Features) Applying mulch during the fall months provides multiple benefits for your garden and landscape. A key element in boosting curb appeal, mulch also insulates soil, protecting plant roots from extreme temperature fluctuations, and suppresses weed growth.

The optimal time to apply mulch is after the first hard frost but before the ground freezes solid. Applying mulch too early can attract pests and diseases that thrive in warm, moist environments. Conversely, mulching too late can prevent the soil from warming up sufficiently, potentially stressing plants.

Consider these steps for effective fall mulch application:

Prepare Your Outdoor Space
Remove weeds and debris from the area you plan to mulch. This allows for even distribution and ensures the mulch layer is free from potential pest habitats.

Choose Your Mulch
Select an appropriate type of mulch based on your garden needs and aesthetic preferences. Consider materials that provide both insulation and nutrient benefits, such as organic mulches like wood chips, shredded leaves or compost that break down over time and add organic matter to the soil. For decorative purposes, bark mulch can provide an aesthetically pleasing appearance while performing similar protective functions.

Apply the Mulch
Spread a layer of mulch about 2-4 inches thick around your plants to allow for adequate air circulation and moisture retention, making sure to keep the mulch a few inches away from plant stems to prevent rot and pest infestations. For trees and shrubs, create a donut-shaped ring of mulch around the base.

Check and Maintain Mulch
Regularly check the mulch throughout the cooler months. Add more mulch if necessary to maintain the desired thickness, especially after heavy rains or wind.

Visit eLivingtoday.com for more fall lawn and garden advice.

Photo courtesy of Shutterstock

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eLivingtoday.com

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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7 Garden Growing Basics for Beginners

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Last Updated on October 12, 2025 by Daily News Staff

Garden Growing Basics

Garden Growing Basics

(Family Features) Growing your own produce is an all-around smart practice, from the money you’ll save at the grocery store to the contributions you can make toward a cleaner planet.

Maintaining a garden takes some effort, but it’s a project even a beginner can tackle with ease. Consider these tips to start growing your at-home garden:

  1. Select a perfect spot. You’ll want to place your garden in an area where you see it often so you’re reminded to weed and care for it regularly. Find a flat area you can access easily, where erosion and other pitfalls (including hungry wildlife) won’t be a problem.
     
  2. Choose between ground and containers. There are pros and cons to gardening in containers vs. the ground, and there’s no universal right choice. Rather, the best garden depends on your goals and preferences. A ground garden usually offers more space and may provide a better growth environment for roots. However, a container garden is often easier to maintain and may be all you need if you wish to grow just a few plants.
     
  3. Understand the importance of quality soil. You may think any dirt will do, but keep in mind the soil you plant in will be the primary source of nutrients for your produce. Not only that, but quality soil provides stability so plants can root firmly and grow healthy and sturdy to support their bounty. Quality soil also allows for ample drainage. Organic matter like compost, leaf mold or aged manure all help improve soil quality.
     
  4. Keep water close. Lugging water can quickly eliminate the pleasure of tending your garden, so be sure you’re situated near a hose. You’ll know it’s time to water when the soil is dry about an inch below the surface.
     
  5. Plan for plenty of sun. A bright, sunny spot is a must, since most vegetables, herbs and fruits depend on six or more hours of sun every day. Remember the sun’s path changes throughout the year, and as trees and foliage grow, they may produce more shade with each growing season.
     
  6. Consider what you’ll grow. Starting with veggies you know you like is a smart starting point since you’ll be pouring sweat equity into making them grow. Over time, you might add new varieties, but early on, keep your focus on foods you know you like so you can see a meaningful return and avoid waste. You’ll also need to consider what you can grow to maturity within your area’s growing season. If necessary, you might want to start transplants you can nurture indoors before moving them outside when the temperatures allow.
     
  7. Plant according to a calendar. Knowing how long it takes different foods to mature will help you create a planting calendar. You don’t want to harvest everything at once, and if you stagger planting and replant what you can, you’ll have a garden that produces food for your family for a longer period of time.

Find more helpful tips for managing your home and garden at eLivingtoday.com.

Photo courtesy of Unsplash

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How to Effectively Seed Your Lawn for Fall

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Last Updated on October 10, 2025 by Daily News Staff

Effectively Seed Your Lawn

How to Effectively Seed Your Lawn for Fall

(Family Features) Due to cooler temperatures and increased moisture levels, fall provides ideal conditions to help your lawn establish strong roots before winter sets in. While the soil retains warmth from the summer months, the cooler weather minimizes the risk of weeds, allowing the new grass to thrive without as much competition or intense summer sun.

Transform your lawn this autumn with these seeding tips for a lush, green yard next spring.

Choose the Right Seed for Your Region
Consider the climate of your region when choosing grass seed. Cool-season grasses, such as Kentucky bluegrass and fescue, thrive in northern regions, while warm-season grasses like Bermuda and Zoysia are better suited for southern climates. Choosing the right seed blend can also help address issues such as shade, drought and wear.

Prepare Soil for Optimal Growth
Start by testing your soil’s pH (a measure of how acidic or basic a substance is) and nutrient levels. Most grasses thrive in soil with a pH level between 6-7 (on a scale to 14). Next, aerate the soil to alleviate compaction and improve seed-to-soil contact, which allows for better water infiltration and root growth, and remove debris, rocks and weeds from the area to create an optimal environment for new grass to grow.

Apply Seed for a Dense, Healthy Lawn
For even distribution of seeds, use a broadcast spreader to apply half the seed in one direction and the remaining seed perpendicular to the first pass to ensure thorough coverage. Lightly rake the soil to incorporate seeds then use a roller to press them into the ground. Light, frequent watering is best until the seeds germinate and grass begins to grow.

Find more fall lawn care tips by visiting eLivingtoday.com.

 

Photo courtesy of Shutterstock

 

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eLivingtoday.com

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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