Food and Beverage
Halloween candy binges can overload your gut microbiome – a gut doctor explains how to minimize spooking your helpful bacteria
Christopher Damman, University of Washington
Each October, as the days shorten and the air grows crisp, millions of Americans prepare for the beloved – and often sugar-fueled – tradition of Halloween. From jack-o’-lanterns glowing on porches to costumes ranging from the whimsical to the gory, Halloween is a time of playful scares, childhood memories and, of course, candy.
But as the wrappers pile up and the sugar rush hits, there’s something far more sinister brewing beneath the surface: the negative effects of candy on your gut health.
Sugar and other ingredients in Halloween treats can cast a sickly spell on the trillions of microorganisms that reside in your gut, collectively known as the gut microbiome. As a gastroenterologist and gut microbiome researcher at the University of Washington School of Medicine, I have dedicated my career to decoding the cipher of how food affects this microbial community within your gut.
While no candy is truly healthy, some options are better for your gut than others. And there are ways you can help wake your gut from its sugar “spell” after holiday indulgence.
Gut-busting treats
What does all this candy do to your gut?
In a healthy state, your gut microbiome acts like a microbial factory. It digests nutrients your body can’t – such as fiber and colorful, health-conferring plant compounds called polyphenols – and produces important molecules called metabolites that protect against infection and support brain health. It also regulates metabolism, or the transformation of food into useful components that power and grow cells.
A balanced diet keeps your gut’s microbial cauldron churning smoothly. But the concentrated sugar, saturated fat and additives in candy can throw things into disarray by feeding inflammatory microbes that weaken your gut barrier – the protective lining that separates your microbiome from the rest of the body.
Once the gut barrier is breached, even friendly microbes can stir up inflammation, causing health issues ranging from overweight to obesity, infections to autoimmune disease, and mild cognitive impairment to Alzheimer’s.
Sugar and inflammation impair your microbiome’s ability to digest food and regulate metabolism. Instead of producing healthy byproducts – such as butyrate from fiber and urolithin A from polyphenols – candy lacking these nutrients may trick your system into storing more fat, providing less energy for your muscles and brain.
Too much candy can also affect your immune system. A healthy gut microbiome helps your immune system distinguish between friend and foe, reducing the risk of infections and autoimmune disorders. Sugar and inflammation undermine the microbiome’s role in training the immune system to distinguish between harmful invaders and harmless substances. Without a carefully calibrated immune system, your body may not effectively clear infections or may strongly react to its own cells.
Neurologically, excess sweets can also affect the gut-brain axis, the two-way communication between the gut and brain. A healthy microbiome normally produces neurotransmitters and metabolites, such as serotonin and butyrate, that influence mood and cognitive performance. Sugar and inflammation adversely affects the microbiome’s role in mental health and cognitive function, contributing to depression, anxiety and memory troubles.
The candy conundrum
Not all Halloween treats are created equal, especially when it comes to their nutritional value and effects on gut health. Sugar-coated nuts and fruit such as honey-roasted almonds and candy apples rank among the top, offering whole food benefits just beneath the sugary coating. Packed with fiber and polyphenols, they help support gut health and healthy metabolism.
On the opposite end of the spectrum are chewy treats such as candy corn, Skittles, Starbursts and Twizzlers. These sugar-laden confections are mostly made of high fructose corn syrup, saturated fat and additives. They can increase the unsavory bacterial species in your gut and lead to inflammation, making them one of the least healthy Halloween choices.
Chocolate-based candies, however, stand out as a more microbiome-friendly option. While varieties such as Twix, Three Musketeers and Milky Way contain only a small amount of chocolate, pure chocolate bars – especially dark chocolate – are rich in fiber and polyphenols. In moderation, dark chocolate with at least 80% to 85% cacao may even benefit your gut microbiome and mood by encouraging beneficial bacterial species to grow.
Chocolates with whole nuts, such as almonds or peanuts, offer a boost of fiber, protein and omega-3 fats, making them a healthier choice. Dark chocolate with nuts is best. But when sorting through Halloween treats, Peanut M&Ms, 100 Grands and Almond Joys may be better options over Rolos, Krackels and Crunches. Even candies with processed nuts, such as Reese’s Peanut Butter Cups and Butterfingers, retain small amounts of fiber and protein, making them preferable to nut-free options.
At the bottom of the list, along with chewy sugar candies, are pure sugar candies such as lollipops, Jolly Ranchers, gummies and Smarties. These sweets lack nutritional value, and their high sugar content can contribute to the growth of unhealthy bacteria in your gut microbiome.
In the end, all candies are high in sugar, which can be harmful when consumed in large quantities. Moderation and an otherwise balanced diet is key to enjoying Halloween treats.
Rebalancing after indulgence
If the microbiome is critical for health, and candy can disrupt its balance, how can you restore gut health after Halloween?
One simple strategy is focusing on the four F’s of food: fiber, phytochemicals, unsaturated fats and fermented foods. These food components can help support gut health.
Fiber-rich foods such as whole grains, nuts, seeds, beans, fruits and vegetables regulate digestion and nourish beneficial gut bacteria.
Polyphenol-rich foods such as dark chocolate, berries, red grapes, green tea and extra virgin olive oil help reduce inflammation and encourage the growth of healthy gut bacteria.
Unsaturated fats such as omega-3 fats, walnuts, chia seeds, flaxseed, avocados and fatty fish such as salmon can also support a healthy microbiome.
Fermented foods such as sauerkraut, kimchi, yogurt, kefir and miso help replenish beneficial bacteria and restore gut balance.
To make tracking your diet easier, consider using a food calculator to measure how well your meals align with the four F’s and microbiome friendly options. Like a virtual “spellbook,” an online tool can help ensure your food choices support your gut health and ward off the effects of sugar overload.
As my daughters often remind me, it’s perfectly fine to indulge every now and then in a few tricks and treats. But remember, moderation is key. With a balanced diet, you’ll keep your gut healthy and strong long after the Halloween season ends.
Christopher Damman, Associate Professor of Gastroenterology, School of Medicine, University of Washington
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Food and Beverage
VINI JR. SADDLES-UP, WHILE JACK GREALISH HEADS TO JUNGLE IN LATEST PEPSI® CAMPAIGN
THE CAMPAIGN ENCOURAGES FOOTBALL FANS TO DITCH MIDWEEK ROUTINE FOR UEFA CHAMPIONS LEAGUE ACTION
- Campaign features two films with Pepsi ambassador Vini Jr. The first, unveiled today, features him as a cowboy transported into a traditional Telenovela scene and the second will see him taking on the role of a martial artist within the Chinese fiction genre, Wuxia
- In a separate standalone film, we witness Jack Grealish taking on a traditional gameshow challenge in the jungle
- Pepsi’s latest campaign – Football Always Wins – encourages fans to break their midweek monotony, that might include watching TV game shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead choose football enjoyment over everyday sameness.
LONDON /PRNewswire/ — Pepsi has launched its latest global football campaign, encouraging fans around the world to break their midweek routines to experience the enjoyment of UEFA Champions League football. Featuring ambassadors Jack Grealish and Vini Jr, the campaign sets out to show that “Football Always Wins” over other forms of entertainment.
n the set of films created for the campaign, Jack Grealish and Vini Jr. challenge fans to break with their midweek routines that might include watching TV Game Shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead embrace the opportunity to watch more sport. The global campaign coincides with Pepsi partnership with the UEFA Champions League.
In the first two entertaining films, Vini Jr. is transported into the Telenovela format popular across Latin America, donning a cowboy outfit for his role. The player rides a horse towards a potential romantic partner but, just as the two lock eyes, Vini Jr. decides to choose football and instead controls a ball on his chest. The film closes with Vini Jr. standing on his horse’s saddle, demonstrating that football should always win in a choice between soap opera and a match.
Whilst this epic competition can turn a routine Tuesday or Wednesday into the best moment of the week, Pepsi’s latest campaign recognises that fans around the world encounter habits and routines which might stop them from watching and enjoying midweek games.
Vini Jr. said, “When I was younger and growing up in Brazil, I clearly remember sprinting back from school as fast as I could to catch the start of European matches. I remember being glued to the screen, dreaming of one day playing on those pitches. Now I’m there, my goals and ambitions are always about taking my game to the next level. I want to score more goals, provide more assists, and be a decisive player in every competition”.
The second film, due to be released next week, will feature Vini Jr. transported into the Chinese fiction genre, Wuxia. Two martial artists are shown preparing to fight each other but are dramatically interrupted by Vini Jr., armed only with a football. Once again, Football Always Wins.
Vini Jr. continues, “Playing a martial artist in the new Pepsi campaign was amazing—it felt like stepping into a completely different world. But I have to say, the cowboy outfit was such an unexpected and fun look for me. As for what’s next? Who knows! Maybe I’ll get to be a superhero or even dive into the world of music”.
In a standalone film featuring Jack Grealish, we find him taking on a traditional gameshow challenge based in the jungle. The film opens with a group of contestants crawling in the mud in an attempt to find a giant ball to slot into a hole in the wall. Having struggled to complete the challenge, Jack Grealish appears from nowhere and kicks a football straight through the hole, completing the challenge and once again demonstrating that Football Always Wins.
Jack Grealish said, “Those who know me know how much I love game shows. So, when Pepsi revealed I’d be taking on a series of jungle inspired challenges for its latest campaign, I couldn’t wait to get involved!”
In supporting content for the campaign Jack Grealish is dispatched to the “jungle” as he’s challenged to test himself with a series of mystery boxes to unlock the winning Pepsi and the enjoyment of mid-week football. The “Football Always Wins” campaign will later be extended with a series of social assets in which Jack and Vini Jr. encourage football fans to stop their scroll and tune-in to UEFA Champions League games. The three players will “hack” popular TikTok memes to present the match as more fulfilling entertainment.
Eric Melis, VP Global Brand Marketing at PepsiCo said: “Football has an unrivalled ability to entertain fans around the world, and nothing encapsulates this more than the UEFA Champions League. We know, however, that UEFA Champions League football alters the midweek routine and that fans around the world have weekly schedules which might keep them from experiencing the thrill of mid-week sport.
“Pepsi’s latest campaign – Football Always Wins – sets out to encourage football fans to break their midweek monotony, encouraging them to choose enjoyment over everyday sameness. Working with our incredible Global football ambassadors, Jack Grealish and Vini Jr, both of whom are known for challenging convention in the game, we’ve created a campaign which brings unrivalled entertainment to fans around the world and continues Pepsi’s philosophy to unlock pure enjoyment for those who are Thirsty For More.”
The campaign launches globally with the first of the two films released on 20 January 2025, across a range of channels. Fans can follow Pepsi channels to see more as the campaign unfolds: X (Twitter), Instagram, Facebook
The Vini Jr. in Telenovela and Jack Grealish Jungle Game Show films are available here, with the final film to be released next week.
Jack Grealish imagery is available here and Vini Jr. imagery is available here.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LiinkedIn @PepsiCo.
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Food and Beverage
BUTTER WINES INTRODUCES BUTTERLIGHT-A GREAT-TASTING, 85 CALORIE LIGHT WINE
Butter Wines introduces ButterLight Chardonnay, a lower calorie and alcohol wine option at 85 calories and 8.5% ABV, maintaining quality and taste from the popular Butter Chardonnay lineup.
Best-Selling Butter Wines Debuts Lower Calorie, Lower Alcohol Chardonnay that Doesn’t Compromise on Taste
NAPA, Calif. /PRNewswire/ — Butter Chardonnay—the number two selling premium Chardonnay1—announces the newest addition to its fan-favorite Butter lineup: ButterLight Chardonnay. Following extensive R&D to produce the best-tasting Light wine on the market, ButterLight is now available in wine aisles. Crafted with the same dedication to quality that defines the Butter portfolio, ButterLight offers winelovers an authentic grape-to-bottle, great-tasting glass of wine at just 85 calories—almost a third less than regular wines and 40% less alcohol.
“The demand for lighter wines has clearly been growing, but until we were confident we could truly make a delicious wine at meaningfully lower calories and alcohol levels, we weren’t going to put the Butter label on it,” said Jeff Kandarian, Executive Winemaker of Butter Wines by JaM Cellars. “The R&D process was extensive to retain full control over flavor first. This wine truly delivers on the Butter brand promise of quality for every wine drinking occasion. We’re thrilled to add it to the Butter lineup and offer a delicious alternative to consumers looking for lighter wine.”
Crafted with the same grapes selected for regular Butter Chardonnay at their perfect ripeness, ButterLight has flavors of bright lemon mousse laced with creamy vanilla and shortbread crumbles and comes in at just 8.5% ABV and 85 calories per glass. ButterLight is a terrific choice for those seeking a lighter wine option without sacrificing flavor and quality. Found in grocery stores across the country, the widely-recognizable Butter yellow label has become synonymous with great quality at amazing value. Butter Wines’ expansion into lower-ABV wine sets a new uncompromising standard for light wine.
“As we’ve expanded the Butter line up we have been meticulous in crafting each bottling to exceed quality expectations at accessible price points. ButterLight as our newest addition had a very high bar to meet—reduce calories and alcohol without sacrificing flavor, while staying in Butter’s price point. I think we have gone above and beyond that mandate and created something so great-tasting it’s hard to believe it’s lighter,” said John Truchard, Founder and CEO, JaM Cellars. “I’m grateful for the passion and hard work that has gone into this innovation by our winemaking, sales, and marketing team, and for the exceptional reaction we have received from our retail and distributor partners. I’m excited for wine drinkers everywhere to try it and love it.”
The Butter portfolio now comprises Butter Chardonnay (also in ButterCans), Butter Cab, NEW Butter Sauv Blanc, NEW Butter Pinot Noir, and now NEW ButterLight. Released last year, Butter Sauv Blanc is refreshingly tropical, and Butter Pinot Noir is juicy and lush, both making a splash for wine lovers looking for authentic, well-made wines that are approachably priced. With the continuous addition of new varietals, Butter’s bright yellow labels have become a beacon of quality and deliciousness that everyone can trust and afford in a notoriously fragmented and confusing wine category.
“Getting ButterLight just right was a labor of love, so we are excited to be able to start offering it in the New Year, when so many people are looking for lighter versions of their favorite foods and drinks. Nearly a third less calories and 40% less alcohol compared to regular wines are meaningful when you want to make lighter choices, but you won’t make those choices if it doesn’t taste great,” said Michele Truchard, Co-Founder JaM Cellars and the “M” in JaM. “Having a nutrition background, a passion for health and wellness, and a love of wine I’m always seeking balance. For me, ButterLight hits all the right notes.”
In celebration of the ButterLight launch, Butter Wines is hosting a sweepstakes to float over Napa Valley for one lucky winner and a plus one. Beginning January 14 through March 9, the winner will receive complimentary roundtrip flights, hotel stay, hot air ballroom ride, and a signature ButterLight tasting picnic to enjoy over an epic Napa Valley getaway weekend. Consumers are encouraged to enter at DrinkButter.com (no purchase necessary). All Butter Wines can be found under $20 (MSRP) in local grocery, convenience, and liquor stores as well as online at JaMCellars.com/locate. For more information on the newest Butter addition, visit JaMCellars.com or follow @JaMCellars on Facebook and Instagram.
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio features Butter by JaM Cellars—including Butter Chardonnay, ButterCans, NEW ButterLight, Butter Sauv Blanc, Butter Pinot Noir, Butter Cabernet, and Butter Bubbles—along with the original JaM Cabernet that started the label. All the wines are distinctively delicious: Butter Chardonnay melts in your mouth, ButterLight is light and creamy, Butter Sauv Blanc is refreshingly tropical, Butter Pinot is fruity and velvety, Butter Bubbles is bright and creamy, Butter Cab is silky smooth, and JaM Cabernet is juicy and berry-licious, Butter Chardonnay is also available in fun, grab-and-go, single-serve 250ml ButterCans—each about a glass and a half, also available in a 4-pack. JaM Cellars wines are meant to be enjoyed anytime—whether it’s a special occasion or every-day celebration. This year, Butter Chardonnay, one of the bestselling chardonnays in the U.S. over $13, was recognized as an Impact Blue Chip Brand award winner for 10 years of consecutive growth. Check out JaM Cellars on Facebook and Instagram @jamcellars, #JaMCellars, or JaMCellars.com.
1Source: Nielsen, Chardonnay, $13+, 750mL, 01.27.24, 52 week, Total US xAOC
2ButterLight per 5 fl oz. Average analysis: 8.5% ABV, 85 Calories, 4g Carbs, 0g Protein, 0g Fat. 40% less alcohol compared to regular Butter Chardonnay.
SOURCE Butter Wines
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Food and Beverage
Hidden Valley Ranch Teams Up with Pizza Hut and Eli Manning to Launch New Easy Squeeze Bottle and First-Ever Collectible Pizza
Eli Manning to Use the new Hidden Valley Ranch Easy Squeeze Bottle to Autograph Pizza Hut Pizza Creating Crave-worthy Memorabilia
Fans Can Win a Year’s Supply of Hidden Valley Ranch and Pizza Hut Pizza to Create Signature Moments All Year Long
OAKLAND, Calif., Jan. 15, 2025 /PRNewswire/ — Hidden Valley ® Ranch, the nation’s original ranch dressing brand, is changing the game with the launch of its brand-new Easy Squeeze bottle, making it even easier to add ranch flavor to anything. To celebrate the launch and just in time for the Big Game, Hidden Valley Ranch is teaming up with Pizza Hut and football legend, Eli Manning, to create the one-of-a-kind Hidden Valley Ranch Signature Pizza, delivered by Pizza Hut.
This unexpected collectible is a crave-worthy Pizza Hut pepperoni pizza, autographed by Eli Manning using the precision and control of the new Hidden Valley Ranch Easy Squeeze bottle and preserved in resin for eternity. PSA – the largest and most respected third-party authentication and grading company for trading cards and memorabilia – will authenticate the prized pizza. Football, ranch and pizza enthusiasts can learn more about how to win the forever-lasting memorabilia here.
“Our new bottle design is a game-changer for ranch lovers, making it easier than ever to enjoy every drop of Hidden Valley Ranch without the mess,” said CC Ciafone, marketing director at Hidden Valley Ranch. “We’re thrilled to team up with two icons, Pizza Hut and Eli Manning, to create a one-of-a-kind ranch and pizza experience that combines great food, legendary talent, and our new Easy Squeeze bottle.”
Here’s what’s at stake:
- Grand Prize: One lucky winner will receive the one-of-a-kind Hidden Valley Ranch Signature Pizza encased in resin, along with a year’s supply of Hidden Valley Ranch and a year’s worth of Pizza Hut pizza.
- 10 Runners-Up: 10 runners-up will receive a year’s supply of Hidden Valley Ranch and a Pizza Hut pizza to create your own signature moments.
“Pizza Hut is always looking for innovative ways to bring excitement to the table, and partnering with Hidden Valley Ranch to celebrate their Easy Squeeze bottle is the perfect match,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “This experience brings this dynamic duo together in a fun and memorable way, celebrating the deep love fans have for both.”
How to Enter**
Ranch and football fans alike can enter the sweepstakes via social media starting on January 15, 2025, through kickoff on February 9, 2025. Visit www.HVRSignaturePizza.com to find step-by-step instructions on how to enter. Submissions will be accepted until 6:30 pm EST on Feb. 9. Don’t miss your chance to savor the excitement and take your ranch game to the next level.
The new bottle will feature several consumer benefits including:
- Improved Flow Control Cap: No mess, no drips—just clean, controlled pours every time.
- Inverted Easy-Squeeze Bottle: Enjoy every drop while eliminating ranch waste in this easier-to-hold-and-control design.
The new design, which will be available in both 16oz and 24oz, will be on shelves at retailers nationwide beginning in March 2025.
To learn more about Hidden Valley Ranch, exclusive recipes and more, visit www.hiddenvalley.com.
ABOUT HIDDEN VALLEY RANCH
Founded in 1954, Hidden Valley® Ranch is the nation’s original ranch dressing brand and America’s favorite ranch.*. Bottled Hidden Valley Original Ranch and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.
* Based on IRI unit sales data L52WE 08/25/24 for Hidden Valley Original Ranch
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 18+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,500 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.
For more information, visit www.pizzahut.com. You can remain up to date on what’s happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.
ALISON BROD MARKETING + COMMUNICATIONS
[email protected]
** NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 U.S. (D.C.) 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Ends 2/9/25. See Official Rules, for entry req’s, prize details & odds disclosure, at www.HVRSignaturePizza.com. Sponsors: HV Food Products Co., 1221 Broadway, Oakland, CA 94607 & Pizza Hut, Inc., 7100 Corporate Dr., Plano, TX 75024.
CLX-B
SOURCE Hidden Valley® Ranch
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