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Why is Halloween starting so much earlier each year? A business professor explains

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Last Updated on October 30, 2025 by Daily News Staff

Halloween products for sale in West Covina, Calif.
A display of Halloween products for sale in West Covina, Calif., on Sept. 10, 2025. Frederic J. Brown/Getty Images

Jay L. Zagorsky, Boston University

Halloween is a fun, scary time for children and adults alike – but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October. Today, in my neighborhood near where I grew up in Massachusetts, Halloween decorations start appearing in the middle of summer.

What’s changed isn’t just when we celebrate but how: Halloween has evolved from a simple folk tradition to a massive commercial event. As a business school professor who has studied the economics of holidays for years, I’m astounded by how the business of Halloween has grown. And understanding why it’s such big business may help explain why it’s creeping earlier and earlier.

The business of Halloween

Halloween’s roots lie in a Celtic holiday honoring the dead, later adapted by the Catholic Church as a time to remember saints. Today it’s largely a secular celebration – one that gives people from all backgrounds a chance to dress up, engage in fantasy and safely confront their fears.

That broad appeal has fueled explosive growth. The National Retail Federation has surveyed Americans about their Halloween plans each September since 2005. Back then, slightly more than half of Americans said they planned to celebrate. In 2025, nearly three-quarters said they would – a huge jump in 20 years.

And people are planning to shell out more money than ever. Total spending on Halloween is expected to reach a record US$13 billion this year, according to the federation – an almost fourfold increase over the past two decades. Adjusting for inflation and population growth, I found that the average American will spend an expected $38 on Halloween this year – up from just $18 per person back in 2005. That’s a lot of candy corn.

Candy imports show a similar trend. September has long been the key month for the candy trade, with imports about one-fifth higher than during the rest of the year. Back in September 2005, the U.S. imported about $250 million of the sweet stuff. In September 2024, that figure had tripled to about $750 million.

This is part of a larger trend of Halloween becoming a lot more professionalized. For example, when I was a kid, it wasn’t unusual for households to pass out brownies, candied apples and other homemade treats to trick-or-treaters. But because of safety concerns and food allergies, for decades Americans have been warned to stick to mass-produced, individually wrapped candies.

The same shift has happened with costumes. Years ago, many people made their own; today, store-bought costumes dominate — even for pets.

Why Halloween keeps creeping earlier

While there’s no definitive research establishing why Halloween seems to start earlier each year, the increase in spending is one major driver.

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Halloween items are seasonal, which means no one wants to buy giant plastic skeletons on Nov. 1. As total spending grows, retailers order more inventory, and the cost of storing ever-larger amounts of unsold items until the next year becomes a bigger consideration.

Once a season’s commercial footprint becomes large enough, retailers begin ordering and displaying merchandise long before it’s actually needed. For example, winter coats start appearing in stores in early fall and are typically gone when the snow starts falling. It’s the same with Halloween: Retailers put out merchandise early to ensure they’re not stuck with unsold goods once the season is over.

They also often price strategically – charging full price when items first hit the shelves, appealing to eager early shoppers, and then marking down prices closer to the holiday. This clears shelves and warehouses, making room for the next upcoming shopping season.

Over the past two decades, Halloween has become an ever-bigger commercial holiday. The growth in people enjoying the holiday and the increase in spending has resulted in Halloween becoming one giant treat for businesses. The big trick for retailers is preventing this holiday from starting before the Fourth of July.

Jay L. Zagorsky, Associate Professor Questrom School of Business, Boston University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

https://stmdailynews.com/%f0%9f%93%9c-who-created-blogging-a-look-back-at-the-birth-of-the-blog/

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Family

Tips for Parents to Minimize Stress and Maximize Joy During the Holidays

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Tips for Parents to Minimize Stress and Maximize Joy

Tips for Parents to Minimize Stress and Maximize Joy During the Holidays

(Family Features) Stress and parenting go hand in hand, but during the holiday season, many parents find their stress levels rising to new heights. Between coordinating schedules, shopping, traveling and managing children’s expectations – plus the disruption to the school routine that everyone had finally settled into – the season can feel more like mayhem than merry. However, by thoughtfully planning and implementing a few practical strategies, parents can protect their well-being and support their families. Early childhood experts from The Goddard School share guidance to help parents stay grounded and make the most of their meaningful family moments this holiday season. Clarify Priorities One of the most empowering steps is to decide in advance what truly matters to your family. Consider:
  • Which traditions or gatherings are nonnegotiable?
  • Are there holiday events you can skip this year without regret?
  • What obligations are you taking on out of habit rather than genuine desire?
By reducing the number of “must-do” activities, you can avoid overextending your family. It’s OK to decline invitations when your calendar is already full. Establish a Budget Holiday spending can weigh heavily on your mind. Create a family holiday budget that includes gifts and activities, then stick to it. Use the opportunity to teach your children about responsible spending and gratitude. Remember, the most meaningful gifts are often those made with time, attention or creativity, not the highest price tag. 17697 detail embed2Set Boundaries Stress often arises when family dynamics, expectations or traditions clash. You can reduce this by setting boundaries and communicating them early. Speak openly with the relatives and friends you’ll see about what’s comfortable for your family and what isn’t (e.g., physical space, travel, topics to avoid). Let your children know what to expect, as the lack of routine during this time can be particularly challenging. Modeling clear boundaries helps your children learn to express their own needs, too. Prioritize Your Physical and Emotional Health Amid the hustle, your own basic care often slips, but your well-being is key to being present for others. Consider establishing routines, such as:
  • Sleep: Aim for 7-8 hours per night whenever possible.
  • Nutrition: Keep healthy staples in the mix, even if treats abound.
  • Movement: A short walk, stretch breaks or gentle exercise may help reset your nervous system. Stepping outside can be especially helpful.
Also, if illness strikes, listen to your body and give yourself permission to pause. Pushing through tends to backfire. Design a Stress Rescue Plan Even the best-laid plans don’t prevent tension or unexpected emotional triggers. Anticipate stress by creating fallback strategies. For example, plan to use a playlist, a quick breathing exercise or a sensory object to help you regroup when your stress escalates. These strategies work for children as well. If you’re worried about unwanted questions – such as a family member asking about politics or your plans to have another child – rehearse your response in advance with a friend. When these stressful moments arise, having a toolkit gives you a sense of control. Unplug and Be Present Screens are omnipresent. While they serve a purpose, they can be an unwelcome distraction, especially when you’re spending time with loved ones you don’t get to see often. Try to designate screen-free times, such as during meals, after dinner or when gifts are being exchanged. Use screens intentionally, such as video calling out-of-town family members, rather than passively scrolling. Focus on in-person connection by playing games, telling stories, making crafts or taking walks. Remember to lead by example, as your children are watching. Being fully present at key moments is the one gift your family will remember above all else. As the holidays approach, the pressure to do it all can loom large. By clarifying priorities, setting boundaries and safeguarding your health, you can minimize stress and maximize joy. That said, even with careful planning, things can go off course, and that’s OK. Practice self-compassion and allow for imperfections. Enjoy every laugh, surprise and even the occasional moment of calm. For more parenting guidance and insights, including a blog and webinar series, visit the Parent Resource Center at GoddardSchool.com.   Photos courtesy of Shutterstock collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: The Goddard School

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Food and Beverage

Make Homemade Pizza the Centerpiece of Holiday Parties

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Last Updated on November 10, 2025 by Daily News Staff

Make Homemade Pizza the Centerpiece of Holiday Parties

Make Homemade Pizza the Centerpiece of Holiday Parties

(Family Features) During a season of turkey dinners and festive cocktails, those rich holiday staples may start feeling heavy. When it’s time to reset with a lighter, delicious homemade dinner, try a seasonally appropriate pizza as a simple solution for returning to routine. In fact, regardless of season, pizza remains one of the most popular food choices in the country. According to Current’s “Pizza Wars” survey, which explored preferences and habits among 6,500 respondents in America’s most populous metropolitan areas, the average respondent ordered nearly five pizzas per month. With New York-style rating as the top preference and pepperoni as the favorite topping, the survey found Americans would have to be paid an average of more than $14 million to give up pizza for life. Additionally, 45% of respondents identified undercooked pizza dough as the worst “pizza crime.” To help avoid that fate, experienced pizzaioli and everyday home cooks alike are turning more often to electric pizza ovens, which deliver restaurant-quality pies without gas or open flames. Energy efficient with capabilities for both indoor and outdoor use, they’re a versatile solution for apartment dwellers and those crafting homemade pizzas any time of year. Building on a mission to reimagine cooking with electric technology that’s smarter, cleaner and more sustainable, the Current Model P Smart Oven Pizza reaches 850 F, perfect for Neapolitan-style pizzas ready in just 2 minutes, such as this Truffle Mushroom Pizza that’s an ideal fit for complementing all those heavy holiday meals with a lighter weeknight bite. Its design combined with a cordierite 12-inch cooking stone ensures uniform heat for authentic, crispy crusts with multiple cooking modes, giving you the versatility to cook any way you like. Controlling through a smartphone app offers digital temperature monitoring along with chef-curated recipes or a “pizza build calculator,” which takes the guesswork out of pizza-making – you can personalize a 12-inch pizza with your chosen amount of sauce, cheese, toppings and even dough thickness, and the app will compute a customized time and temperature for perfect cooking. A thoughtful gift for foodies and gadget fanatics alike, you can bring the joy of pizza to the holiday season with these topping ideas and celebration inspiration:
  • Bring comfort to winter with toppings like sausage, roasted squash, mushrooms, caramelized onions and smoked gouda.
  • Take advantage of leftovers from holiday gatherings with a pizza that includes brie, cranberry drizzle, roasted turkey and spiced butternut squash.
  • For a sweet treat, top with hazelnut spread and marshmallows – perfect for capping off holiday parties.
  • To get loved ones involved, host a pizza party swap where friends and family create pies with favorite seasonal toppings.
  • Host a DIY pizza bar allowing guests to personalize their own pizza creations, a delicious way to wind down the festivities.
To find more pizza-infused holiday inspiration, visit CurrentBackyard.com. 17684 detail embed1

Truffle Mushroom Pizza

Recipe courtesy of Chef Trimmell Hawkins, Current Cream Sauce:
  • Oil or butter, for sauteeing
  • 1/4       cup onions, small diced
  • 3          garlic cloves, minced
  • 1/2       cup mushrooms (such as baby portobello, button or shiitake), minced
  • 1          tablespoon picked thyme
  • 2          cups heavy cream
  • 2          tablespoons cornstarch
  • 4          tablespoons water
  • 2          tablespoons truffle oil
  • salt, to taste
  • pepper, to taste
Pizza:
  • 1          pizza dough
  • grated or fresh mozzarella cheese
  • mushrooms
  • spinach (optional)
  • cooked sausage (optional)
  1. To make cream sauce: In saucepan over medium heat, add oil or butter. Saute onions until translucent then add garlic and mushrooms. Cook until mushrooms release moisture and begin to caramelize.
  2. Stir in picked thyme and cook 1 minute to release oils.
  3. Add heavy cream and bring to gentle simmer. Let it reduce slightly, 5-7 minutes.
  4. In small bowl, mix cornstarch and water to make slurry. Slowly whisk into simmering cream sauce until it reaches desired consistency.
  5. Remove from heat and stir in truffle oil. Taste and adjust seasoning with salt and pepper.
  6. To prepare pizza: Preheat Current Model P Smart Pizza Oven to 850 F. While oven heats up, roll dough out to 8-12 inches and add desired amount of cream sauce.
  7. Top with mozzarella, mushrooms, spinach and sausage, as desired. Once oven is hot, cook pizza 2 minutes until bubbly.
collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: Current
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Family

6 Holiday Gifts for Teens and Young Adults They’ll Actually Like

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Last Updated on November 8, 2025 by Daily News Staff

16853 detail intro image

(Family Features) One of the best parts of the holidays is being together with those you love, and for many families that time together involves the exchanging of gifts among loved ones young and old. Finding the right gift for everyone can be a challenge, especially if teenagers and young adults are on your shopping list. 

It seems like social media feeds are constantly filled with a new tech item, style, pastime or trend, making it more challenging to pick out gifts for the young ones on gift lists. This year, consider some on-trend gift ideas – like Jelly Belly Jelly Beans – to show appreciation for the Gen-Zers in your life with presents and stocking stuffers that can win them over.

New in Tech
16853 detail image embed1As one of the most popular categories of gifts for teens and one that’s always evolving, deciding which devices and gadgets to gift can be hard. Consider your loved ones’ hobbies and interests to make the job easier; for example, if they’re music lovers or podcast fanatics, wireless earbuds or headphones are a perfect option. If social butterflies are on your shopping list, portable phone chargers and smartphone accessories like a pop-out phone grip can make sure they’re one step ahead of their next photo or social post. 

For Boba and Candy Lovers
Many Gen-Zers love a good cup of bubble tea or boba swag, so feed their cravings with an option like Jelly Belly Boba Milk Tea jelly beans. With gift boxes, snack bags and more, these delicious treats made for candy lovers provide a perfect balance of tea, tapioca and sweetness in five true-to-life milk tea flavors: Mango, Taro, Matcha, Strawberry and Thai Milk Tea jelly beans. Find these treats at JellyBelly.com where you can purchase online or locate a store near you.

Cozy Comforts
For teens heading to college or young adults venturing out on their own, consider gifting items to spruce up their new spaces. You can give them a helping hand to start their next chapter with fun decor items like throw pillows and blankets or add life to their new homes with stylish wall art or flower subscriptions. For simple reminders of home, consider candles with their favorite scents or aromatherapy diffusers and essential oils to add a touch of calm to the chaos of heading out on their own.

Play to Their Hobbies
Help them embrace their talents and favorite activities whether it’s art, reading, cooking, gaming, playing sports or mastering instruments. New paint kits and supplies can help young Picasso’s take their art to the next level while a new appliance or cookbook can provide an upgrade for avid home chefs.

The Gift of Music
Whether they have a favorite band or are up-and-coming musicians themselves (or both), give the gift of music with fun ways to enjoy their favorite songs. Record players and vinyl records are making a major comeback while portable speakers allow music lovers to take their favorite sounds wherever they go. A subscription to a streaming service can be perfect for casual listeners or, if you’re looking to splurge, consider concert tickets.

Outdoor Adventures
From jogging around the neighborhood to exploring nearby parks and trails, outdoor enthusiasts can never have enough gear. Runners are always searching for the latest sneaker launch or fitness tracker to keep on pace with their goals while more casual enjoyers of the outdoors may love a new water bottle, picnic blanket or beach bag.

Photo courtesy of Getty Images (girl opening gift)

collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
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Jelly Belly

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