BOCA RATON, Fla. /PRNewswire/ — Today, LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, released a call to action to fans around the world to ‘unleash the bobble’. In celebration of the franchise’s long-anticipated return to retail in January – this is sure to be the “Year of the Bobble”! Debuting last week with a pop-up performance at Toys”R”Us at Macy’s Herald Square, Macy’s flagship location in New York City, the Bobble to the Beat social campaign encourages kids and kidults alike to showcase their dancing skills and bobble along with LITTLEST PET SHOP wherever they are, featuring custom choreography alongside an original LITTLEST PET SHOP brand anthem. 

To kickstart the craze, TikTok creators @Alexdwong, @GiaNina and @MelissaBecraft, along with the iconic @ToysRUs Geoffrey the Giraffe™ led a flash mob performance of 20+ dancers through Macy’s, and are helping LITTLEST PET SHOP rally fans with dance tutorials, already sparking over 3 million views across Instagram and TikTok. Both the brand anthem and dance challenge, choreographed by acclaimed New York City-based professional director, choreographer, content creator, and producer Michael McCrary, are inspired by the beloved bobblin’ motion of LITTLEST PET SHOP pets, which is featured across figures in the latest Generation 7 of the line. Consumers around the world can join in on the LITTLEST PET SHOP relaunch celebration by gathering their own crew to show off their take on the dance on social media using the hashtag #BobbleToTheBeat.

“It’s essential we relaunched LITTLEST PET SHOP with a creative call to action that would introduce this iconic brand to new audiences on the platforms where they are, and also excite our longtime collectors,” said Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! “The ‘Bobble to The Beat’ social campaign perfectly captures the essence of the signature quirky, edgy, and undeniably cute pets that have been loved for decades. Ultimately, we hope to inspire kids of all ages to let down their guard and unleash their own ‘bobble’ with us and LITTLEST PET SHOP!”

With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. Returning to retail this January, the LITTLEST PET SHOP line will feature over 120 bobblin’ pets by the end of the year, including new pets, packs, and playsets available in more than 20 countries worldwide. The first series in Generation 7 features a wide range of new characters to collect and cherish, available within LITTLEST PET SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets. Products are available at mass and specialty retailers worldwide, including Macy’s, Toys”R”Us, Amazon, Target, Walmart, Five Below, GameStop and more in the U.S. Learn more at LittlestPetShop.com.

To further the LITTLEST PET SHOP experience, Roblox players can also bobble with the brand on the global immersive platform, which will debut a custom bobble dance emote available in-game starting today! Following the wildly successful collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences, the LITTLEST PET SHOP pet-simulation gaming experience has surpassed over 3.5 million plays since launching in December 2023.

Ready to unleash the bobble? Follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok, to join in on the fun using #BobbleToTheBeat. For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com.

ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

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Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

SOURCE Basic Fun!

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CHICAGO, Feb. 5, 2024 /PRNewswire/ — Pickle Everything Games, created by co-founder toy and game industry veterans Jeffrey Breslow and Frank Adler, today introduced a new card game called Pickle Everything, where words meet fun and pickles rule, allowing families and friends to compete against one another in a new, fast-paced and hilarious way. Pickle Everything is now available for purchase for just $9.99 on Amazon and PickleEverything.games.

Together, the partners of Pickle Everything Games have a combined 65 years of toy development experience. Breslow was a founding partner of Big Monster Toys, a role that would lead to his induction in the Toy Manufacturers Hall of Fame in 1988. Games such as Guesstures, Masterpiece, and Ants in the Pants were among the many that he was instrumental in developing. Adler, a seasoned expert in the toy and game industry, was the former president of Uncle Milton, where he took the company from its Ant Farm product line roots to its award-winning Star Wars Science and In My Room brands, which included a full range of Disney Princess and Frozen product lines.

“The rapid growth of pickleball and the cross-generational obsession for pickle-themed everything caught my eye,” said Breslow. “We were inspired by its momentum and wanted to encapsulate that as a card game. Similar to pickleball, Pickle Everything brings people together, sparks laughter, and adds a unique twist to traditional games – all in the comfort of your home.”

Each deck contains 52 clue cards and corresponding answers. The answers to each clue begin with the letter “P” and must be accompanied by the term “pickle.” One player will read the clue card aloud and the first player to shout out the correct answer, followed by the word “pickle,” wins the card. The player with the most cards at the end of the game is crowned the winner.

Pickle Everything is recommended to play alongside three to five players, ages 10 to 110 years old. Instructions, complete with an accompanying link for audio guidance are provided.  Contrary to its name, no prior knowledge of pickleball is required, ensuring accessibility for all players.

“Our intention is for Pickle Everything to spark a Pickle Phenomenon,” stated Adler. “As we continue to literally pickle everything – favorite foods, celebrities, sports, and more – we’re excited to see how the pickle frenzy ensues. This is only the beginning of what to expect from Pickle Everything Games.”

Pickle Everything is now available for purchase on PickleEverything.games and Amazon retailing at $9.99. Visit PickleEverything.games for more information.

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ABOUT PICKLE EVERYTHING
Seasoned toy and game industry veterans, Jeffrey Breslow and Frank Adler come together as Pickle Everything Games to create Pickle Everything, the card game where words meet fun and pickles rule. The unique, fast-paced, and hilarious game is designed for players to race against each other to answer the clues. Pickle Everything is a family-friendly game, intended for players ages 10 years and above. Follow Pickle Everything on Instagram (@PickleEverythingGame) and Facebook (PickleEverything). Visit PickleEverything.games to learn more.

SOURCE Pickle Everything Games

ORLANDO, Fla. /PRNewswire/ — Rocking to the rhythm of authenticity and diversity, The Fresh Beats Dolls, Doll of the Year Finalist at this week’s 2023 Toy of the Year^® (TOTY^®) Awards, will come to life in an animated short series from EPI, the toy and publishing division of The Dr. Lisa Company, founder Dr. Lisa Williams, and Carl Reed’s animation studio Composition Media.

Being honored as a Doll of the Year Finalist with the biggest names in the toy industry is monumental for EPITweet

“From being honored as a Doll of the Year Finalist with the biggest names in the toy industry, showcasing our diverse line at Toy Fair, and preparing for our first animated series, this is a monumental week for EPI,” said Dr. Lisa Williams, The Dr. Lisa Company, CEO and Founder.

“We’ve been working to expand into content behind the scenes for some time,” Williams continued. “Carl’s extensive experience and mission to highlight minority and underrepresented communities perfectly align with our vision – to ensure Black and Brown children see themselves reflected in toys and entertainment, to embrace their beauty and build their self-esteem.”

“It’s an honor to be working with Dr. Lisa Williams, a pioneering leader in the toy industry who shares the same commitment to bringing diversity to young audiences,” said Carl Reed. “By bringing The Fresh Beats Dolls to life, we’re expanding the opportunity for kids to experience these relatable and captivating characters in a new way.”

The Fresh Beats Dolls is an animated series of six, three-minute shorts and centers around a titular girl group forming over the course of a EuroVision-type singing competition. The short series is set to debut later this Fall on YouTube.

Each 10″ doll in The Fresh Beats Dolls Collection features custom-blended skin tones and premium rooted hair with authentic textures, including patent-pending locs. From pop princess Bao BBY, to non-binary hip hop queen Beigne au Lei, and rock star Loxx, each embraces diverse and relatable personalities and stage-ready fashions. Dolls are available now at Target for $17.99 each.

Dr. Lisa Williams is also a 2023 Toy of the Year Finalist in the Champion of Diversity and Inclusion category and recognized as an individual who has made outstanding contributions or acted as a change catalyst to develop purposeful, environmentally friendly, and mission-driven programs that lead the way in creating a better future for the toy industry. The 2023 Toy of the Year Award winners will be announced on Friday, September 29, in New York City ahead of this year’s Toy Fair^®.

EPI won Doll of the Year in 2022 for Marvel’s Black Panther: Wakanda Forever Fresh Fierce Collection. The company will be showcasing The Fresh Beats Dolls and more at New York Toy Fair at Booth 2779.

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Carl Reed, producer of the Academy Award-winning short “Hair Love,” founded Composition Media to present universally themed stories to audiences seeking elevated content. Earlier this year, the company announced a major anime production partnership with Black Sands Entertainment, a leading force in Black comic book publishing. Additional projects in development include a feature film co-produced alongside Steve Harvey’s East 112; and “Sky & Luna,” the first movie in an eight-picture slate partnership with Labid Aziz’s PoC Studios and Man of Action Entertainment. Reed most recently served as a producer on Max’s “Young Love,” the “Hair Love” spinoff series starring Issa Rae and Kid Cudi.

About The Dr. Lisa Company:
The Dr. Lisa Company is a Black Woman-Owned multi-million dollar powerhouse, incorporating EPI, a leading multicultural toy manufacturing and design firm, including an animation division. Since establishing the company in 2003, to create dolls so children of all ethnicities can grow up seeing their beauty reflected back at them, Dr. Lisa Williams has since been recognized as a pioneer and leader in the industry. Dr. Lisa was named the 2022 Women in Toys Wonder Woman Rising Star Manufacturer and 2023 Toy Association’s Finalist for Champion of Diversity and Inclusion.

EPI brands include The Fresh Dolls (named Oprah’s Favorite Things), The Fresh Beats (2023 TOTY Doll of the Year Finalist), Positively Perfect Dolls, Fresh Squad, Simply Fresh Dolls, Fresh Fashions and Accessories. The sculpts are one-of-a-kind pieces of art, with unique facial features, custom blended skin tones, and a variety of hair textures, reflective of ethnicities found around the world – African American, Afro-Latina, Latino/Hispanic, Caucasian, and Mixed-Race/Bi-Racial. EPI dolls are priced for every budget, so every child has access and can be found in stores across the globe, including giant retailers like Target, Walmart, Meijer, Amazon, and Macy’s. https://thefreshdolls.com/

About Composition Media: 
Founded by Carl Reed, Composition Media is a diverse and forward-thinking animation studio with an innovative approach to making animated film and TV content for a global audience.

As an organization that embraces and embodies disruption in the entertainment ecosystem, Composition Media presents universally themed stories to audiences looking for elevated content. Adopting a transmedia approach to seed and develop IP through collaboration with storytellers around the world, Composition Media brings fresh entertainment properties to audiences globally.

Prior to launching Composition Media, Carl Reed co-founded Lion Forge Comics, and later co-founded Lion Forge Animation, serving as its President and Chief Creative Officer. While with Lion Forge, Reed produced Matthew Cherry’s “Hair Love,” which won an Academy Award® for Best Animated Short, “Rise Up, Sing Out,” an Annie Award and NAACP Image Award-nominated animated musical series featuring music by The Roots for Disney Junior/Disney+, and the Emmy-nominated animated musical series “Rhymes Through Times” created by Nick Jr./Noggin featuring music performed by Christopher Jackson (“Hamilton”).

SOURCE The Dr. Lisa Company

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