Entertainment
L’Oréal Paris Gets Glam With “The Devil Wears Prada 2” in Oscars-Night Ad Featuring Kendall Jenner and Simone Ashley
L’Oréal Paris teams with The Devil Wears Prada 2 for an Oscars-night ad starring Kendall Jenner and Simone Ashley, ahead of the film’s May 1 release.
Last Updated on April 30, 2026 by Daily News Staff
L’Oréal Paris is stepping back into one of pop culture’s most stylish fictional workplaces.
The beauty brand announced a new collaboration with 20th Century Studios’ The Devil Wears Prada 2, launching with a custom commercial set to debut during the 98th Annual Academy Awards. The film hits theaters May 1, and the Oscars-night spot is designed as the first major moment in a broader promotional partnership that will roll out alongside the movie’s theatrical release.
A Runway Magazine-inspired spot, built for Oscars night
Created by Maximum Effort, the ad is a cinematic nod to the world of The Devil Wears Prada 2, recreating the sleek, high-pressure energy of Runway Magazine’s offices with a glossy, fashion-forward edge.
In the storyline, L’Oréal Paris global ambassador Kendall Jenner finds herself at the center of an unexpected mix-up: she’s mistaken for a candidate interviewing to become Miranda Priestly’s new assistant. The spot also introduces one of Miranda’s latest assistants, Amari, portrayed in the film by Simone Ashley, who appears alongside Jenner in the campaign.
The commercial is positioned as both a playful homage to the franchise and a brand-forward moment that connects L’Oréal Paris to the film’s signature mix of confidence, glamour, and sharp humor.
Kendall Jenner and Simone Ashley on stepping into the Runway world
Jenner described the experience as a personal fashion fantasy.
“Spending the day at the Runway office was honestly so much fun,” she said. “I got to live my dream walking past that iconic reception, and what made it even more special was getting to experience it alongside my L’Oréal Paris family. I can’t wait for everyone to see it.”
Ashley, who joins the sequel’s cast and appears in the ad as Amari, called the collaboration an extension of a major milestone.
“Working on this film has been a true career highlight and bringing it further to life with this spot with L’Oréal Paris has been so much fun,” she said. “I loved working with both the L’Oréal Paris and Disney teams and can’t wait for The Devil Wears Prada fans to see what we created.”
A multi-pronged partnership at the intersection of beauty and entertainment
L’Oréal Paris says the Oscars-night debut is only the beginning. The collaboration will continue through the film’s theatrical rollout with a series of creative activations designed to celebrate “confidence, glamour, and cultural impact” where entertainment and beauty overlap.
Laura Branik, President of L’Oréal Paris Brand, framed the partnership as a natural fit for a moment that blends fashion, film, and cultural conversation.
“Teaming up with The Devil Wears Prada 2 lets us show up in a moment that defines beauty and pop culture, and at a scale that matches the legacy of the film,” Branik said. “Launching this collaboration on Oscars night, with a spot that pays homage to the story and brings together our global ambassadors Kendall Jenner and Simone Ashley, is a meaningful way to reinforce what L’Oréal Paris stands for: celebrating women who set the standard, on screen and in real life.”
Disney echoed that tone, emphasizing the sequel’s core themes.
“Confidence, glamour, and humor are at the heart of The Devil Wears Prada 2,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are delighted to collaborate with iconic beauty house L’Oréal Paris to celebrate the release of the new film in such a stylish and fun way.”
The film returns to Runway, 20 years later
The Devil Wears Prada 2 arrives two decades after the original 2006 film became a defining fashion-and-media touchstone. The sequel brings back the original main cast: Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, returning to New York City and the Runway Magazine offices.
The film also reunites director David Frankel and writer Aline Brosh McKenna, while introducing new cast members including Justin Theroux, Lucy Liu, Kenneth Branagh, B.J. Novak, Simone Ashley, Patrick Brammall, Caleb Hearon, Helen J. Shen, and Pauline Chalamet. Tracie Thoms and Tibor Feldman reprise their roles as Lily and Irv.
20th Century Studios’ sequel is produced by Wendy Finerman and executive produced by Karen Rosenfelt, Michael Bederman, and Aline Brosh McKenna. The movie debuts exclusively in theaters May 1.
Where to watch the ad
The L’Oréal Paris Oscars-night spot is available online here: https://youtu.be/HbAbxcPYBMk
For more information, L’Oréal Paris notes that it is the world’s number one beauty brand, available in 150 countries, with a mission focused on empowering women through confidence and self-worth—an ethos the brand says aligns with the cultural legacy of The Devil Wears Prada franchise.
Source: L’Oréal Paris USA press release via PRNewswire (March 15, 2026).
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Entertainment
Mattel Adventure Park and VAI Resort: What’s the Latest in Glendale?
Mattel Adventure Park and VAI Resort still have no announced opening date. VAI says construction continues and expects to share more about the park in late 2026.
GLENDALE, Ariz. — The wait continues for Mattel Adventure Park and VAI Resort near State Farm Stadium. Both remain under development, and neither has announced an opening date.
There has, however, been a change in how the park is being described. In August, Axios Phoenix reported that Epic Resort Destinations, the park’s original developer, appears to be out of the Glendale project. Asked about Epic’s involvement, a VAI spokesperson told Axios that VAI is the park’s owner and operator, but did not directly answer whether Epic still has any role. Another VAI spokesperson said the park and resort are now considered part of the same project and that construction continues on both.
VAI also told Axios it is redefining the park’s guest experience and creative vision and expects to share more in the fourth quarter of 2026. That is a promise of a project update, not an opening announcement.
The VAI Resort FAQ currently says it will announce an opening date approximately nine months in advance. Mattel Adventure Park’s Glendale page continues to promote planned attractions, including the Barbie Beach House and two Hot Wheels roller coasters, without listing an opening date.
For families hoping to visit, the practical answer is that there is still no date to put on the calendar. The next meaningful development to watch is VAI’s promised fourth-quarter update: it may clarify the park’s plans, but visitors will need an official opening announcement before they can plan a trip.
Source links: VAI Resort FAQ · Mattel Adventure Park Glendale page · Axios Phoenix’s August report
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Entertainment
Apple Music Super Bowl LX Halftime Show Starring Bad Bunny Wins 7 Emmys, Sets New Record
Executive produced by Roc Nation and JAY-Z, the show becomes the most-awarded halftime production in Emmy history.
The Apple Music Super Bowl LX Halftime Show starring Bad Bunny took home seven Emmy Awards at the 78th Emmy Awards, making it the most-awarded Super Bowl halftime show in Emmy history, according to Roc Nation. The live spectacle—executive produced by Roc Nation and JAY-Z—won across major production categories, underscoring how the halftime stage has evolved into a full-scale, awards-caliber live television event.
The record-setting wins included Outstanding Variety Special (Live), Outstanding Music Direction, Outstanding Directing for a Variety Special, Outstanding Choreography for Variety or Reality Programming, Outstanding Sound Mixing for a Variety Series or Special, Outstanding Lighting Design/Lighting Direction for a Special, and Outstanding Technical Direction and Camerawork for a Special. Roc Nation also noted the show set a global viewership record, pulling 4.157 billion views in 24 hours across global broadcast, YouTube, and social platforms.
Beyond the trophies and viewership numbers, the halftime show leaned into big-name star power with special guest performers Lady Gaga and Ricky Martin, plus additional appearances from Karol G, Cardi B, Jessica Alba, Pedro Pascal, Young Miko, and others. The sweep signals not just a win for the artists on stage, but for the behind-the-scenes creative teams turning the halftime show into one of the most technically ambitious live productions on television.
What to watch for: With Emmy recognition now firmly in the conversation, expect future halftime shows to push even harder on cinematic staging, choreography, and broadcast innovation—because the bar (and the awards) just got higher.
Source: Roc Nation (PRNewswire), Sept. 6, 2026
Link to original press release: https://prnmedia.prnewswire.com/news-releases/the-apple-music-super-bowl-lx-halftime-starring-bad-bunny–executive-produced-by-roc-nation–jay-z-wins-seven-emmys-302870842.html
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Last Updated on September 17, 2026 by Daily News Staff
HOLLYWOOD, Calif. — Paramount’s century-long connection to Hollywood could be facing one of its biggest challenges yet, as the entertainment giant reportedly prepares for the possibility of moving major operations out of California amid an escalating legal battle over its proposed acquisition of Warner Bros. Discovery.
Paramount has informed the offices of Los Angeles Mayor Karen Bass and California Attorney General Rob Bonta that it is prepared to formally announce plans to leave California, according to reporting Wednesday from TheWrap. Paramount has not formally announced a relocation, and a company spokesperson declined to comment to the publication.
The potential move centers on Paramount Skydance’s proposed approximately $110 billion acquisition of Warner Bros. Discovery, a deal being challenged on antitrust grounds by California and a coalition of 11 other states, along with a separate challenge from the Writers Guild of America. California Attorney General Rob Bonta argues that combining the two entertainment companies could reduce competition, potentially leading to higher prices and fewer choices for consumers.
A court agreement currently prevents Paramount and Warner Bros. Discovery from completing the merger until June 1, 2027, or until after a court decision on the states’ claims, whichever comes first. The antitrust case is scheduled for trial in March 2027.
Paramount’s Hollywood Future
At the center of the controversy is Paramount’s historic studio complex at 5555 Melrose Avenue in Hollywood, one of the entertainment industry’s most recognizable properties.
The Los Angeles Times reported that Paramount CEO David Ellison has told associates that he would prefer to remain in Los Angeles. However, Paramount’s board has reportedly approved a contingency plan that could move the company’s headquarters out of Hollywood, and Ellison has indicated that the company is prepared to sell its historic studio properties and relocate operations if the merger remains stalled.
Tennessee, Texas and Georgia have emerged in reports as potential destinations should Paramount ultimately decide to relocate.
The financial pressure is significant. Beginning October 1, Paramount faces a roughly $7 million-per-day additional payment obligation tied to delays in completing the Warner Bros. Discovery transaction. Paramount has asked the federal court to require the states and the Writers Guild of America to post a $1.88 billion bond to cover potential costs associated with the delay.
What’s at Stake for Los Angeles?
A Paramount departure could extend far beyond the loss of a famous Hollywood address.
An economic analysis cited by TheWrap estimates that a large-scale Paramount departure could put as many as 57,980 full-time jobs, $21.2 billion in annual economic output and approximately $1.17 billion in state and local tax revenue at risk. Those figures represent an economic-impact scenario rather than a prediction that all of those losses would necessarily occur.
There are competing concerns about the merger itself. Los Angeles County analysis has estimated that completing the Paramount-Warner Bros. combination could also eliminate thousands of entertainment and related jobs because of consolidation. Opponents of the merger, including entertainment unions, have raised concerns about reduced competition and employment, while supporters argue that reaching a settlement could help prevent Paramount from moving operations out of California.
Mayor Bass has said she remains focused on protecting Los Angeles entertainment jobs and keeping Hollywood’s entertainment industry centered in the city. Bonta’s office, meanwhile, has maintained that California will continue enforcing its antitrust laws while remaining open to good-faith discussions. There is still an opportunity for the dispute to be resolved before Paramount makes a final decision about its California operations. Paramount Skydance and representatives for California Attorney General Rob Bonta are scheduled to participate in court-ordered settlement talks on October 14 and 15. The discussions could potentially resolve the antitrust dispute and clear a path for Paramount’s proposed Warner Bros. Discovery acquisition. For now, Paramount has made no official announcement that it is leaving California. The company declined to comment on reports Wednesday that it was preparing to announce a departure. That leaves the future of Paramount’s Hollywood operations — including its historic Melrose Avenue studio — uncertain as the legal and financial pressure surrounding the merger continues to build. Settlement Talks Scheduled
For now, the gates at Paramount remain firmly planted on Melrose Avenue.
Settlement Talks Scheduled
There is still an opportunity for the dispute to be resolved before Paramount makes a final decision about its California operations.
Paramount Skydance and representatives for California Attorney General Rob Bonta are scheduled to participate in court-ordered settlement talks on October 14 and 15. The discussions could potentially resolve the antitrust dispute and clear a path for Paramount’s proposed Warner Bros. Discovery acquisition.
For now, Paramount has made no official announcement that it is leaving California. The company declined to comment on reports Wednesday that it was preparing to announce a departure.
That leaves the future of Paramount’s Hollywood operations — including its historic Melrose Avenue studio — uncertain as the legal and financial pressure surrounding the merger continues to build.uilding around the Warner Bros. Discovery deal, the question of whether one of Hollywood’s most historic studios will continue calling California home has moved from speculation to a potentially consequential decision for Los Angeles and its entertainment industry.
STM Daily News will continue monitoring the Paramount-Warner Bros. Discovery dispute and what it could mean for Hollywood, entertainment workers and the future of film and television production in California.
Source and Related Reading
- California Attorney General — Agreement Halting Paramount/Warner Bros. Merger — Primary source explaining the states’ antitrust challenge and agreement delaying completion of the merger.
- Los Angeles Times — Paramount and Bonta Ordered Into Settlement Talks — Reports the October 14–15 settlement meetings and current state of the dispute.
- Los Angeles Times — Paramount’s Possible Hollywood Exit — Detailed reporting on the relocation contingency, potential destinations and implications for Los Angeles.
- Reuters — DOJ Backs Bond Demand in Paramount-Warner Fight — Covers the $1.88 billion bond dispute, $7 million daily fee and March trial.
- TheWrap — Paramount Preps California Exit — Reports the latest developments surrounding Paramount’s potential departure.
